Cummings Recruit Pack

Innovation. Experience. Results.

Cummings & Co. Realtors | www.cummingsrealtors.com

Just over 18 years ago I set out to create a different kind of brokerage. My mission for Cummings & Co. Realtors was to create a place where I could build long term relationships with my Associates and give them a better opportunity for greater professional and financial success. It’s what I want for myself, and for those who share my commitment for this business.

I focused on building a culture of collaboration and support among the agents and everyone involved in the brokerage. My philosophy of staying positive and keeping things streamlined and simple for everyone within the company has attracted seasoned, full-time professionals who are self-motivated and eager to take their careers to the next level. My position has always been to concentrate on quality not quantity in every aspect of the business.

Dave Cummings | Broker/Owner

100% Commission Plan for $295 a month.

Private Office Available with Additional Cost 11 Premier Convenient Offices

Non-Competing Broker/Owner

One Key Gives You Access to all Locations 24/7

100% Agent Listing Lead Capture

Multiple Conference Rooms in each Location

Free Listing Presentation Folders Free Cummings & Co. Folders

Monthly Business Development Meeting

In-House Social Media Marketing Director

Dedicated Technology Specialist

Collaborative Team Environment

Commissions Processed Daily

Free Customizable Seller / Buyer Guides

In-House Transaction Coordinators No Franchise or Hidden Fees

Free Agent / Team Head Shots In-house Marketing Team

LOCATIONS

Licensed States

PA MD DE VA

DC

Federal Hill

Millersville

Perry Hall

Phoenix

Roland Park

Ruxton

Shrewsbury, PA

Timonium

Westminster

MARKETING

Columbia

IN-HOUSE SERVICES

Canton

LEADERSHIP

Bel Air

AGENT TOOLS

key access to our 12 Office Locations Single convenient office locations

OUR CULTURE

We are licensed in Maryland, Delaware, Pennsylvania, Washington D.C., and Virginia

MARKET SHARE ONBOARDING

LOCATIONS OUR CULTURE AGENT TOOLS

Cummings & Co. Culture Life is Short. Work Somewhere Awesome!

LEADERSHIP

The Cummings & Co. Realtors Team members enjoy being social, networking, and joining in our fun activities to get to know on another better. This helps everyone form stronger internal relationships and in turn helps everyone’s

ONBOARDING

MARKET SHARE

MARKETING

IN-HOUSE SERVICES

business. I encourage all Cummings & Co. Team members to network, share ideas and participate in our events.

Various Team Building Events • Office Lunches, HH’s • Community Outreach Days • Annual Summer Happy Hour • Monthly Business Development Meetings • Annual Holiday Party • Annual Awards Ceremony • Family Friendly Preakeness Party

OUR CULTURE

AGENT TOOLS

Volunteer opportunities at Our Daily Bread, Habitat for Humanity, And more.

LOCATIONS

Cummings Cares

LEADERSHIP

IN-HOUSE SERVICES MARKETING

MARKET SHARE

ONBOARDING

LOCATIONS OUR CULTURE AGENT TOOLS LEADERSHIP

Agent Websites You can have your personal or team website like the one pictures above, custom made for you by our inhouse marketing and design department. Please note Bright will charge you additional fee to have an IDX

-SEO Optimized

-Will transfer current content from exsisting site to your new template

ONBOARDING

MARKETING

Here are some of the additional benefits of our agent websites:

MARKET SHARE

IN-HOUSE SERVICES

feed on your website. Check out one of our templates! h t t p ://w w w. h o m e s w i t h m a r k . c o m

-Capability of adding google business, analytics and AdWords -Ability to edit to agents brand -Ability to add, or delete pages (Adding pages may result in additional design fees) -New updated features including ADA compliance plugin, mortgage calculator and lead capture -Ability to add buyers and sellers guides -Multi-Browser and Mobile Ready

OUR CULTURE

We also have a private database, located in our Agent Tools backend.

Our intention in using the platform is to connect Cummings & Co. agents with other Cummings agents’ Coming Soon properties. The only thing we ask is that you have a signed listing agreement before you

IN-HOUSE SERVICES

Coming Soon Properties Database

• Event calendar • Links to order apparel, business cards, signs and riders, etc.

• Other miscellaneous office resources and information • Brochure and Mailer Print Portal

LEADERSHIP

• Preferred Vendors ranked and reviewed by our agents • Logos available to download • Marketing resources • Education videos • Brokerage Coming Soon

AGENT TOOLS

Agent Tools

LOCATIONS

The Agent Tools section of the website is a password protected page where you will find the following information:

post the property here.

MARKETING MARKET SHARE ONBOARDING

LOCATIONS OUR CULTURE

Cummings & Co. Realtors — PRIVATE We have a very active private Facebook group called,“Cummings & Co. Realtors PRIVATE”. This group is completely focused on real estate and agents are very positive and willing to share recommendation for vendors as well as answer and provide advice on deal questions.

ONBOARDING

MARKET SHARE

MARKETING

IN-HOUSE SERVICES

LEADERSHIP

AGENT TOOLS

Private Cummings & Co. Realtors Facebook Group

Yard Signs Promote your properties and increase drive by traffic with our Cummings & Co. Realtors signs.

Seller Guide

Buyer Guide A Guide to Finding Your Home

A Guide to Marketing & Selling Your Home

Cummings & Co. Realtors | www.cummingsrealtors.com

Carefully and expertly designed by our in-

Cummings & Co. Realtors | www.cummingsrealtors.com

house marketing team, our customizable

our marketing team for an extra “wow” factor.

It is our goal to not only offer superior service to our agents, but to solve pain points and

A seamless guide for buying, closing, and owning your new home.

Properly prepare your home to attract potential buyers.

Cummings & Co. Realtors | www.cummingsrealtors.com

Cummings & Co. Realtors | www.cummingsrealtors.com

mind with our secure online escrow

MARKETING

Your buyers can experience peace of

IN-HOUSE SERVICES

Online Escrow Deposits

LEADERSHIP

help to streamline their process.

Preparing Your Home

digitally for use in a presentation, or printed via

Contract to Close

you at no cost. These guides may be created

AGENT TOOLS

buyers’ and sellers’ guides are available to

OUR CULTURE

Sellers, Buyers, Home Prep & Contract to Close

LOCATIONS

Exclusive, Customizable Cummings & Co. Client Guides

deposit service. Our portal offers transactions with confidence and security, directly from the Cummings & Co. Realtors website.

MARKET SHARE

a reliable solution for facilitating

ONBOARDING

ONBOARDING

MARKET SHARE

MARKETING

IN-HOUSE SERVICES LEADERSHIP

Proud to be named Top Workplace by The Baltimore Sun for 8 years in a row!

AGENT TOOLS

OUR CULTURE

LOCATIONS

LOCATIONS

Leadership

OUR CULTURE

Melanie Merhar

dave@cummingsrealtors.com

melanie@cummingsrealtors.com

Broker/Owner

Head of Operations

everything from transaction coordination to marketing, social media, and more. To see a full list of current staff members, please visit:

LEADERSHIP

Cummings & Co. Realtors currently have 15+ staff members to assist you,

AGENT TOOLS

Dave Cummings

www.cummingsrealtors.com/leadership IN-HOUSE SERVICES MARKETING MARKET SHARE ONBOARDING

LOCATIONS OUR CULTURE

Key Transaction Management Key Transaction Management is a full service real estate coordination company specializing in all aspects of the real estate process including: • Contract to Close - Buyer, Seller, and Short Sales • Contract/Offers for Standard Sales • Listing Agreements • Bright MLS Input

ONBOARDING

MARKET SHARE

MARKETING

IN-HOUSE SERVICES

LEADERSHIP

AGENT TOOLS

Transaction Coordination

Social Media Marketing Samantha Allen Marketing Our social media specialist can provide the following marketing services: Creating posts for new listings, under contract, settled, price reduction etc on all platforms; Facebook, Instagram, LinkedIn, and Twitter

LOCATIONS OUR CULTURE

✓ Photography ✓ Videography

✓ 3D Matterport Tours ✓ Twilight Photography

✓ Virtual Staging ✓ Postcards

✓ Brochures ✓ Agent Testimonials

MARKET SHARE

✓ Fliers

MARKETING

✓ Aerial Drone Photos

IN-HOUSE SERVICES

✓ Floorplans

LEADERSHIP

We have an in-house team to help with your marketing needs:

AGENT TOOLS

In-House Marketing

ONBOARDING

#1

List $ Sell $

2024 Baltimore City Sales by Broker

#1 2024 Baltimore County Sales by Broker

LOCATIONS ONBOARDING

MARKET SHARE

MARKETING

IN-HOUSE SERVICES

LEADERSHIP

AGENT TOOLS

OUR CULTURE

Cummings & Co. 2024 Market

#1 2024 Harford County Sales by Broker

List $ Sell $

Day 2

Timeline depends on Agent’s decision to move.

1

2

3

Receive the Welcome Email

Signs are usually delivered 3-5 business days after you approve the proof.

Intent to Move Inform your broker or office manager that you are transferring.

Day you transfer your license in DLLR (as long as it’s during normal business hours)

4

Instructions are in the Welcome Email you received.

5

6

This has general office information that you’ll need and the next steps in onboarding to our brokerage (to include signing your ICA, completing a form to request your social media and email blast announcement, setting up your profile on our website, etc.)

to Zipform, Broker Sumo, Agent Tools and the private Facebook groups.

Receive the Follow Up Email

Gain Access

7

to Key Transaction Management with Liz Sweeney who can also train you on contract program Zipform if you are unfamiliar with it.

(Transaction & Education Manager)

Agent will submit a form to request this and staff will review and send Agent a proof for approval before anything is posted to social media or emailed to anyone.

Receive Dave’s Introduction Email to Paul Stagg

11

If you have any additional questions, reach out to:

a week after the switch to make sure everything is going smoothly.

FAQS

Melanie: melanie@cummingsrealtors.com

Dave Will Reach Out

ONBOARDING

10

Social Media & Email Blast Announcement

MARKET SHARE

9

MARKETING

Receive Introduction Email

8

IN-HOUSE SERVICES

After Agent submits form for social media and email blast announcement

LEADERSHIP

Transfer Your License, Bright & Board Affiliation

AGENT TOOLS

This has all the instructions you’ll need to transfer to our brokerage when you’re ready.

Approve Sign & Business Card Proofs

OUR CULTURE

Day 1

LOCATIONS

Onboarding Timeline

Bel Air

Millersville

Ruxton

111 Fulford Ave Suite B Bel Air, MD 21014

8638 Veterans Highway Millersville, MD 21108

1515 Labelle Ave. Suite 5 Ruxton, MD 21204

Canton

Perry Hall

Shrewsbury

2314 Boston Street Canton, MD 21224

9607 Belair Road Perry Hall, MD 21236

12539 Susquehanna Trail S Shrewsbury, PA 17327

Columbia

Phoenix

Timonium

5950 Symphony Woods Road Columbia, MD 21044

14228 Jarrettsville Pike Phoenix, MD 21131

108 W. Timonium Road Suite 100 Timonium, MD 21093

Federal Hill

Roland Park

Westminster

201 Key Highway Federal Mill, MD 21230

222 W. Cold Spring Lane Roland Park, MD 21210

56 West Main Street Westminster, MD 21157

410-823-0033 | www.cummingsrealtors.com