corporate-marketing-gaetan-bachelet

corporate marketing GaĂŤtan Bachelet / Corporate Marketing Director

Understanding our customers needs and pains ü Measure their satisfaction ü Differentiate from our competitors

HOW TO SUPPORT THE DELIVERY OF OUR COMPANY’S VISION?

Building powerful customer value proposition supported by ambitious products & services

To be THE THE MOST PRESTIGIOUS company in the industry

delivering premium solutions to the world’s most important mining regions

Developing our brands to serve our business ambitions and create a strong sense of belonging

Ensuring our global consistency facing global premium customers

CUSTOMER VALUE PROPOSITION & OFFER TOMARKET

MARKET INTELLIGENCE CREATING A NEW

CORPORATE MARKETING SUPPORTING BUSINESS UNITS

COMMUNICATION

MARKETING & SALES PROCESSES

mArketing intelligence Supporting Business Units to set up the right models & tools

VOICE OF THE CUSTOMER

CUSTOMER JOURNEY

CUSTOMER SATISFACTION Net Promoter Score

COMPETITION WATCH

customer value proposition & offer to market Turning customer insight knowledge into provable value proposition

CUSTOMER CENTRIC VALUE STATEMENT

MINIMAL VIABLE PRODUCT WITH VALUE SIMULATOR

communicAtion More local than global

communicAtion A fantastic oportunity to seize in 2020

100th ANIVERSARY

communicAtion Strenghtening our brand fundamentals

BRAND POSITIONING

BRAND ARCHITECTURE

COMMUNICATION STRATEGY

mArketing & sales processes Ensuring global consistency facing global customers

Market intelligence

Customer value proposition & offer to market

Voice of the Customer model / Insight collection: blend existing processes à Sep 19

Value proposition and associated offer per segment à Dec 19

Customer journey mapping

Update and deployment of EVS à Dec 19

Customer Satisfaction Survey à Dec 19 Online customer “pulse” à model May 19 Competition analysis

Communication Corporate brand platform Corporate brand architecture Brand visual identity rules & fine tuning à Sept 19

SOME KEY DELIVERABLES

supporting business units while ensuring our global consistency

Marketing & sales processes Tender coordination, calendar & pricing monitoring à June 19 Global key account management à Sept 19

Customer experience steering committee per BU à June 19 Product planning à Oct 19 Claim process

corporate marketing Supportive & cooperative mindset

corporate marketing GaĂŤtan Bachelet / Corporate Marketing Director