2 minute read

Crave - Cupcakes, Cakes, Cookies, and More from an Iconic Bakery

By Carolyne McIntyre Jackson and Jodi Willoughby, Touchwood $45

Crave co-founders Carolyne McIntyre Jackson and Jodi Willoughby grew up on a farm in High River, surrounded by family - moms, grandmothers, and aunts - who were all passionate about baking. So it’s no surprise they learned from the best. With recipes passed down through generations, the dynamic duo eventually decided to share their sweet creations with the public, opening Crave’s first location in the heart of Kensington. And it has been a bit hit ever since!

A Calgary staple, Crave has been delighting dessert lovers for over 20 years. If you're a local, you know it's hard to top their iconic chocolate cake with signature buttercream icing, or their red velvet cupcakes with cream cheese frosting. But co-founders Carolyne and Jodi always dreamed of sharing Crave beyond Calgary - and now, with six locations (four in Calgary, one in Edmonton, and one in Saskatoon), fans can get their fix across Alberta. Next stop? All over Canada!

To celebrate their 20th anniversary, Carolyne and Jodi are giving fans a real treat by sharing some of their most beloved recipes, so we can finally get that Crave cupcake fix from the comfort of our own kitchens. Whether you're an experienced baker or just starting out, this book thoughtfully guides you through each step of the process to help you pull warm, delicious baking out of the oven every time. And after spending days on end perfecting every single recipe (so that we don't have to), Carolyne and Jodi have created the ultimate treats to impress a crowd or satisfy a craving.

Some of our favourites include the Vanilla Buttercream Frosting (because it's iconic, duh) on page 56, the classic Snickerdoodle Cookies (p.123), and the Coconut Cream Pie (p.185). But the book also takes readers through basic ingredient staples to keep stocked, essential baking tools, and general baking how-tos, like how to fill a piping bag or ice a two-layer cake. No matter what page you land on, one thing’s for sure — your mouth will be watering!

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