A New Look
Written by Landon Peterson '24
If you’ve visited the McCarthy Center social media accounts (Instagram, Twitter, Facebook, LinkedIn) recently, you’ve noticed that the MCC has a new look. Gone is the old logo and random assortment of posts, and new is a common theme across all social platforms, highlighted by the white MCC letters on a red background. Several other changes were made, including the uniformity of banner photos and the development of Instagram saved story icons to more accurately portray the information behind them. Those changes were designed and thought out during the summer and implemented in the fall, in large part due to a greater awareness of how to utilize social media to connect to students after a year of no in-person events. The changes are also part of an initiative to grow the McCarthy Center within the CSB/SJU community and beyond. As politics, public policy, and civic engagement took root in many of the campus and national conversations, the opportunity presented itself for the Center to grow its voice, facilitating discussions and spreading awareness of certain issues. With fall marking the visual transformation of our social media accounts, spring will mark the introduction of a new series, "MCC Clips," which will feature 30 second to 1-minute clips from past McCarthy Lectures and tie the past to present dialogues. The new year will also bring back the highly popular "In the News" and "Let’s Discuss" series from last year, all part of a focus to push out MCC content.
Social Media Initiatives Written by Lizbet Martinez '22
One of our goals at the McCarthy Center this year is to boost our social media and online presence. We believe that not only can we better connect with students, who often utilize social media as a source for daily communication, but we can reach a wider audience in general. One of the projects we are working on is the expansion of our YouTube channel. Our channel features a variety of videos including interviews with Senator McCarthy himself, recordings of our annual Eugene J. McCarthy Lecture, and conversations with the CSB/SJU community on political topics, among other videos. We will continue adding videos to our playlists for everyone to watch and enjoy. Another project we are kickstarting this year is our new TikTok account. Our first video, a quick tour of the McCarthy Center, already has over 600 views. This platform in particular would help us reach out to students and get them engaged in politics. This will include a weekly segment on politics and pop culture, where we will have different students featured to discuss topics that combine pop culture and politics. Another way we could get students directly and actively involved would be by doing interviews and asking questions around campus to gauge students' thoughts about public policy, civic engagement, and politics. All of the opportunities and resources we offer are highlighted on our website. We also added a link on the homepage of our website, to sign up for an email newsletter from the McCarthy Center to stay up to date on our events and programming as well as other special opportunities. Visit https://www.csbsju.edu/mccarthy-center to learn more. www.csbsju.edu/mccarthy-center
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