Jesse Bodas
Sacramento, CA | 209-607-0702| jessebodas@gmail com | Digital Portfolio | LinkedIn
Innovative Art Director and Multi-Disciplined Designer with expertise in brand development and user experience Passionate about creating visually engaging and intuitive user journeys Committed to delivering original and top notch work.
WORK EXPERIENCE
Creative Director
Spiraledge - SwimOutlet, 06/2021 - 12/2023
● Provided art direction, organized photoshoots with artists, online influencers, and athletes, and defined digital marketing experiences for in house brand “Sporti,” boosting brand awareness and increasing sales by 10% year over year
● Collaborated with cross-functional teams to deliver world-class experiences, including the industry-first "Team Store Management Platform" for over 15,000 teams.
● Led high-impact user experience improvements, notably enhancing search functionality, resulting in a 10% checkout increase and sales boost in 2023
● Managed projects for 5 product teams using Asana, meeting deadlines while strategically aligning product roadmaps with business goals and current design trends
● Supported advertising and email teams by producing engaging marketing assets, which contributed to a 20% rise in email engagement rates and an 18% boost in ad click-through rates.
● Launched a brand design system and guidelines with a digital asset management platform, reducing brand inconsistency by 25% across digital channels
● Managed a creative team of 4 designers, worked with contractors, and provided design solutions for the product team on dozens of initiatives
Senior Graphic and UX Designer
Spiraledge - Tend.org, 06/2016 - 06/2021
● Developed off site with Industry Leading Organic Farmer to turn complex field harvest plans into an easy-to-use visual field tracking feature increasing memberships by 25%
● Partnered with the product team to craft creative and marketing strategies, leading the development of 12 new products including “Pick and Pack”, our most intricate product initiative
● Led mobile-focused user research initiatives, understanding how farmers use the application in the field and increased in-app usage by 34%.
● Innovated with marketing lead to create new sign up and onboarding features resulting in 10% increase in new users Also grew retention 4% and customer lifespan 15%
● Introduced the "Harvest List," a platform driven by community feedback, onboarding over 100 farms to market their products through established revenue channels within the industry.
● Created marketing collateral for annual trade shows every year for Tend.org.
● Developed a brand design system and optimized user experiences for Tend’s desktop and mobile apps, enhancing product design and user engagement
Senior Designer
Spiraledge - Swim.com, SwimOutlet.com, 04/2010 - 06/2016
● Launched Swim com as an early Apple Watch swim tracking platform
● Worked with the product team to define Swim com activity tracking application experience
● Tested swim watch hardware in the field to find optimal visual design.
● Launched SwimOutlet.com’s mobile experience and earned “Internet Retailer Top 10 Ecommerce Site”.
● Crafted user experience for internal warehouse application for SwimOutlet com, increasing efficiency dramatically, saving $1 5 million a year
Senior Designer
FunMobility, 04/2005 - 01/2010
● Led user experience design for over 200 mobile apps and games with 100,000+ views daily
● Created original mobile content and partnered with hundreds of brands to generate millions in revenue
SKILLS
● Design Tools: Adobe XD, Figma, Sketch, Photoshop, Illustrator, Adobe Creative Suite, Shopify
● Design Competencies: Art Direction, Product Design, Branding and Identity, User Interface (UI) Design, User Experience (UX) Design, Customer Experience (CX) Design, Visual Design, Digital Marketing Experiences, Design Systems
● Technical Skills: HTML, CSS, Java, JIRA, Confluence, WordPress, CMS Platforms
● Marketing Skills: Social Media Content, B2C Marketing, Email Design, Digital Advertising, Copywriting
● Project Management: Strategic Planning, Product Management, Cross-Functional Team Leadership, Data-Driven Analysis, SaaS, CMS Systems, Enterprise Platforms
● Design Processes: Systems Design, Journey Mapping, Storytelling, Research, Wireframing, Prototyping, User Insight Analysis, Creative Briefs, Testing and Optimizing
● Management and Team Leadership: Team Building, Performance Management, Decision Making, Mentoring and Coaching, Cross-Collaboration, Communication Skills, Presentation Skills
EDUCATION
Associate's Degree - Web Design and Multimedia, San Francisco Art Institute