CRV
B R EEDING
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Sandie Custer joins CRV Sandie Custer, Madison, WI, has begun her new role as sales support administrator based in CRV’s USA office in Madison, WI. Customer relations, logistics, product inventory control and aiding the field staff are just a few of the responsibilities on her plate. Sandie brings 20+ years of experience in the dairy industry and an education in business administration. Prior to CRV, she was the customer service manager at BouMatic. “Joining CRV is a wonderful opportunity for me,” stated Sandie. “I’m eager to learn more about animal genetics as it’s a very important part of dairy and beef
operations. The milk quality education I learned at BouMatic gives me the foundation; now it’s on to genetics and learning how producers can best manage their herds’ health and productivity.” Gerwin Kerkdijk, CRV’s USA managing director said, “Sandie brings new dimensions to our team with a focus on internal and external customers, strong proficiency with protocol and new ideas.” When Sandie isn’t working to fulfill customer needs, she spends her free time with her husband Mitch, two daughters and first grandson. Her hobbies include Harley rides, photography and visiting her ‘other’ home in Door County.
Paramount becomes millionaire Delta Paramount had high expectations being a descendent of CRV’s great donor cow Delta Heart from the famous Art-Acres Tex B cow family. Now, over ten years later, he has succeeded in surpassing these expectations by producing over one million straws of semen. Paramount (s. Jocko Besne) received his first daughter proven breeding values in June 2006. His popularity
extends far beyond the borders of his homeland, the Netherlands. At the beginning of his career he was the highest non-US proven bull in the TPI ranking right from the start. Paramount has been used in a total of 50 countries and in 2010-2011 he ranked as CRV’s best-selling bull internationally. In the Netherlands, he still rates in the top 5 of the most used CRV bulls.
Ten years old Delta Paramount produced one million straws of semen
Thank you for two great years
Gerwin Kerkdijk, managing director
Since our start in September of 2009, we’ve had a huge opportunity to learn from the dairy producers and US agriculture industry. Taking into account your farming needs and challenges, our global cattle improvement organization has been able to sharpen our vision for the future. American dairy producers have many pressures surrounding the farm, community and general society that have an impact on your daily business. We see these challenges as obstacles to overcome – and it all comes back to the cow. Breeding and managing for better animals has influence on your farm results and livelihood, the environmental impact of your farm on the community, and even the nutritional value of milk for the end consumer. These better cows lead to a better life for you the farmer and those around you. We have thoroughly enjoyed getting to know your business for the past couple years and finding out how CRV as a global cattle improvement organization plays a role of improving quality of life. Here’s to several more years of learning from and supporting the American dairy industry.
COW MAN AG E ME N T
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