CowManagement US February 2011

Page 9

CRV

B R EEDING

N E W S

CRV now on every continent CRV has acquired the South African semen sales organization, Xseed Genetics. As of February 1, the company will be renamed ‘CRV Xseed’. The acquisition increases the breeding opportunities for both the current and future customers of CRV Xseed and strengthens the international position of CRV. Both partners – CRV and Xseed –

have now reached an agreement to join forces. Xseed Genetics is an organization with a substantial market share in the South African bovine semen market. Its head office is located in Bloemfontein. Since June 2006 Xseed has also been selling semen from CRV bulls as a part of its portfolio. For Xseed customers, the backbone of CRV means they will benefit from

Lots of grazing producers are located in South Africa

gaining access to CRV’s breadth of genetic products and technological know-how in the field of dairy and beef breeding. Roy Dixon, managing director, shared owner and representative of the shareholders of Xseed said: “Because CRV is one of the international leaders in cattle improvement we will be able to provide South African farmers with access to advanced Holstein and Jersey breeding programs for free stall as well as grazing systems. South African dairy and beef farmers will benefit at an early stage from the investments already made in new technologies, such as genomics for example.” Combine CRV Xseed with the New Years’ announcement of Bos Trading becoming CRV Australia, and the Netherlands based cooperative, CRV, now has a physical presence on every continent in the world. This strategy allows CRV to be close to our customers, members, their cows and their needs no matter where in the world they farm.

New Zealand grassland genetics available for 2011 As spring approaches, so does the time to breed seasonally grazed dairy cattle. In preparation for a second year in the grazing market, CRV has just brought out our 2011 lineup of New Zealand genetics with some exciting new additions to the group. Murmur, the Jersey sire topping the New Zealand Merit Index (NZMI) and Breeding Worth (BW) index rankings in New Zealand, is now available in the US. In the December 2010 proof, he ranked 29th among US Jerseys for JPI and 7th for CM$. The outcross pedigree lends to Murmur’s expected future inbreeding (EFI) of 2.7%. A proven favorite returns for this breeding season. Holstein Friesian leader, Firenze, continues to impress

farmers with over 1,000 daughters in his proof. Outstanding capacity, udders, and milk production coupled with excellent semen fertility makes him perfect for grazing and high input operations. The first US daughters are on the ground in the heifer pens of Michigan and have a tremendous desire to eat. Holstein Friesian, Jersey, Ayrshire and Crossbred sires make up the New Zealand genetics available from CRV. A focus on traits best suited for grazing animals like strength, moderate size, capacity, excellent feet and legs, fertility and longevity are the core of this lineup. An additional emphasis on udders that can withstand higher production and functional type add to the CRV approach to breeding a grazing animal.

If you have interest in the Grasslands lineup from CRV, please give us a call at 1-800-crv4all or find our catalog and purchase online at www.crv4all.us. Brewster 231 (daughter of Murmur)

COW MAN AG E ME N T

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