Life of Form Project

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G O T H A M


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LI FE OF FO RM PR OJ EC T



Family of geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones


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year released

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Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City


BIG APPLE


var iati ons


H Gotham Rounded Gotham Condensed Gotham Narrow Gotham X-Narrow Gotham Ultra


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Th tia e G GQ lly oth to m com am sa rs w aga mi fon ric ns- an zin ssio t w s te e, n as e s lo e d t r w ru if d o i t n h k fre o w c b i o t “ y i d u s t m sh h i e r s e a p ” f sc ” a ed l a or u th “g iy l a e th ine t w om a ei r m , ne ou et ag w, a ld az nd in e.


Since creation, Gotham has been highly visible due to its appearance in many notable places, including a large amount of campaign material created for Barack Obama’s 2008 presidential campaign



T H E E N D made by

a.perevalov MMXI


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