ONLINE REPUTATION MANAGEMENT – CHANGING THE ONLINE PRESENCE OF A BRAND
BUILDING A POSITIVE ONLINE IMAGE IS VERY IMPORTANT FOR A COMPANY, BRAND OR AN INDIVIDUAL. TODAY, CYBER MEDIA HAS REVOLUTIONIZED EXPOSURE AND IMPROVED ACCESS TO AN INDIVIDUAL'S OR A COMPANY'S PROFILE. SOCIAL MEDIA PLATFORMS ARE PLAYING A BIG ROLE IN ONLINE REPUTATION MANAGEMENT SECTOR.
GOOGLE SEARCH RESULT REPRESENTS A KEY FOUNDATIONAL PART OF COMPANY’S OVERALL ONLINE IMAGE. GOOGLE HAS A MARKET SHARE OF 70% DESKTOP AND 90% MOBILE SEARCHES. THERE ARE AROUND 65,427 GOOGLE SEARCHES PER SECOND OR 5.6 BILLION SEARCHES PER DAY.
THESE ONLINE SEARCHES CAN BE ABOUT ANYTHING OR COULD BE ABOUT YOUR COMPANY OR BUSINESS. GOOGLE SEARCH RESULT TELL USERS A STORY ABOUT YOUR COMPANY OR BRAND. IF THERE IS A GOOD FEEDBACK, THEN PEOPLE ARE MORE LIKELY TO TRUST YOUR BRAND AND IF THERE IS A UNFAVORABLE INFORMATION THEN PEOPLE ARE NEVER GOING TO TRUST YOUR BRAND.
AND THE LAST THING YOU WANT FOR YOUR BUSINESS IS TO LOSE, IT’S ONLINE REPUTATION AND THE ROOT CAUSE WILL BE BAD REVIEWS. BUT IF YOU TAKE THE RIGHT STEP YOU CAN PROTECT AND MAINTAIN YOUR ONLINE IMAGE.
1. MONITOR MONITORING ONLINE ACTIVITIES ABOUT YOUR BUSINESS OR BRAND IS THE FIRST THING TO DO IN ORDER TO PROTECT ONLINE REPUTATION. YOU SHOULD KNOW WHAT PEOPLE ARE SAYING ABOUT YOUR BUSINESS. THIS WAY YOU CAN TAKE NECESSARY STEPS TO MANAGE YOUR ONLINE IMAGE AND AVOID RISK.
2. WRITE WHAT IS RIGHT WRITING POSITIVE AND REAL CONTENT ABOUT YOUR BUSINESS OR BRAND CAN SERIOUSLY MAKE DIFFERENCE, OPTIMIZING THE TOP 10 SEARCH RESULTS FOR THE NAME OF YOUR BUSINESS WILL MAKE SURE PEOPLE WHO ARE SEARCHING FOR YOUR BUSINESS ONLINE WILL FIND TRUE AND REAL INFORMATION ABOUT YOU BRAND.
3. POWER OF SOCIAL MEDIA WE ARE CURRENTLY LIVING IN THE GOLDEN ERA OF SOCIAL MEDIA. PEOPLE ARE SPENDING SO MUCH TIME ON SOCIAL MEDIA PLATFORMS TO KNOW MORE ABOUT THEIR FAVORITE BRANDS AND BUSINESSES. USING SOCIAL MEDIA TO BUILD AND MAINTAIN AN ENGAGED AUDIENCE IS A VERY EFFECTIVE WAY TO INTERACT WITH YOUR AUDIENCE.
REMEMBER, WE DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION, IT IS IMPORTANT TO KNOW WHAT IS BEING SAID ABOUT YOUR BRAND ONLINE. YEARS OF HARD WORK CAN BE DESTROYED IN SECONDS BECAUSE OF ONE AWFUL COMMENT. THEREFORE, IT IS VITALLY IMPORTANT FOR A COMPANY TO MANAGE IT’S ONLINE PRESENCE AND SHARING THE TRUE INFORMATION ABOUT THEIR BRAND AND WORK.
POSITIVE REPUTATION EQUAL TO BETTER BUSINESS CYBERROOT RISK ADVISORY