Annual Report
2016-2017 Croydon BID making a difference
Geographically, we are one of the largest Business Improvement Districts in the country, covering virtually the entire town centre. We represent around 580 levy-paying organisations which include many well-known brands and businesses in the retail, office, leisure, hospitality and public sectors.
Our activities focus on the five priority areas that businesses tell us are important for ensuring Croydon’s success, namely: ]]Ensuring everyone feels comfortable and safe
]]Promoting Croydon’s accessibility and helping people find their way around
]]Raising the town centre’s profile and enhancing people’s experience of it
]]Representing the interests of businesses and keeping them informed
]]Maintaining a clean and attractive environment
All our work is funded through a mandatory 1% levy collected from businesses in the BID area with a rateable value of £40,000 or more. In 2016-2017, this generated an income of £935,000. This income was supplemented by additional cash and in-kind contributions raised, worth around £306,000, bringing the total invested in the town last year to approximately £1.24 million.
About Croydon BID
Contents
Created, funded and managed by the town centre business community since 2007, our aim is to make everyone’s experience and impression of Croydon town centre a better one so that it is regarded as one of the premier destinations in south London in which to work, live, visit and do business.
Creating a great impression
Chairman’s Statement 04 Chief Executive’s Statement 05 Investing in your safety 06 10
Putting on a show 14 Delivering brighter streets 18 Helping you in and around 22 Bringing businesses together 26 Financial Summary 30
3
Chairman’s Statement
Chief Executive’s Statement
In a year that saw business uncertainty rise as a result of global events and the EU Referendum, it was gratifying to receive an overwhelming vote of confidence from our levy payers in November’s renewal ballot, supporting Croydon BID’s continuing drive to be at the heart of change, making a difference to the town centre’s economic regeneration.
With its gradually changing street scene and a heightened focus on its growing arts and cultural credentials, it is clear that Croydon’s reputation is on the rise as a result of the planned £5.2 billion regeneration of our town centre.
The faith that businesses have placed in us to continue delivering on our pledges for a further five years is both immensely supportive and inspiring. Our focus now is on developing strategies and plans that will enable us to meet the demands and needs of the local business community as it continues to face what is likely to be a period of significant change and disruption over the next five years. While the pace of development to date may not be as swift or as obvious as many would like, the evidence of Croydon’s economic resurgence is already apparent. Several of the UK’s top employers have already relocated here and a number of major private and public construction schemes have been finished or are close to completion, which in themselves represent just part of the £5.2 billion worth of investment earmarked for the town centre. Regardless of the pace at which Croydon’s re-development takes place, one thing remains constant: Croydon BID’s determination to make a difference to the town centre to the mutual benefit of you, our members, and the business community at large. Over the past year, our efforts have continued to focus on making our town centre a safer, cleaner, more attractive, more accessible and vibrant place to be and our activities and achievements are described in more detail in this report.
4
The outstanding ballot result is a clear testament to the hard-work, dedication and commitment of our Board and the executive team to deliver substantive projects that build on Croydon’s growing reputation as one of south London’s premier destinations in which to work, live, visit and do business. Board members devote a considerable amount of un-remunerated time to ensure that Croydon BID formulates effective and challenging strategies to deliver against our pledges and, under Matthew Sims’ direction, members of the executive team have an ethos and focus which, time and again, sees full programme delivery against our strategic objectives. I would like to take this opportunity to thank both parties for their notable past performance and look forward to its continuance in the year ahead. The next five years will hold their opportunities and plenty of challenges. We look forward to working with you to deliver further projects and services that add value to your business and ensure that you, as a levy payer, have all the support and information you need, as the town progresses on its journey to become the primary economic powerhouse for south London and within the greater Gatwick Diamond sub-region.
Andrew Bauer Chairman
Hampered for years by a poor and often undeserved image, Croydon is now increasingly referred to by commentators as a great place in which to invest – a far cry from the not too distant past when its name was in the headlines for all the wrong reasons. This gradual change in opinion is a major milestone for our town centre, coinciding as it does with the significant investment already made to inject new life and introduce new audiences into the heart of Croydon, through the creation of new homes, shops, bars, restaurants and offices. But reputations can just as easily be lost as won so, as the pace and scale of regeneration accelerates, it is vital that the town centre business community continues to work closely together to rise to the challenges and capitalise on the many opportunities that re-development presents. Over the past year, it has been my great pleasure to meet and speak to so many of you, our levy payers, in order to understand the needs of your business and your future aspirations to ensure that Croydon BID is best placed to support you, as Croydon’s re-development gathers pace. From our detailed research and lengthy consultations with you, it is clear that businesses feel that improving people’s experiences and impressions of our town centre is crucial for ensuring its future success so our focus over the last year has been on addressing this.
events and the sustained efforts of our Street Ambassadors to provide a warm welcome, we have helped to highlight the steady transformation that is taking place in Croydon as well as celebrating its remarkable diversity and long and distinguished history. Delivering brighter streets through our street cleaning and innovative greening initiatives has also helped to improve people’s perceptions of the town, while our continued funding of additional police resource has served to promote a sense of safety and well-being, all of which help ensure that people have a positive experience from the moment they arrive until the moment they leave. I would like to place on record our thanks to you, our levy payers, for your overwhelming support at November’s renewal ballot. The team works hard to achieve our goal of ensuring that Croydon is seen as one of the best places in south London to work, live and do business. We value the support and co-operation we receive from you to achieve this and look forward to continue working with you over the next five years.
Matthew Sims Chief Executive
Through our delivery and sponsorship of a wide and varied series of arts and cultural
5
Making a difference
Investing in your safety Deterring and detecting crime and reducing the fear of it are top of our list in the drive to improve people’s experiences and impressions of our town centre and to support growth in the local economy.
6
5.3%
23%
900+
reduction in reported shoplifting
reduction in shop thefts in December following our pre-Christmas blitz
employees received crime prevention training
18
59
51,000
separate security events delivered
prolific offenders banned
views of our CBCP business critical communications
17
227
warnings issued over drunk and disorderly behaviour
late night revellers assisted by Croydon’s Street Pastors
To that end, over the year our efforts have focused on forging ever-closer working relationships with the Police, Croydon Council and key partners as well as building on the success of our Croydon Business Crime Reduction Partnership, all of which resulted in several important initiatives being successfully delivered to cut crime and help prevent it. Our match-funding arrangements with the Metropolitan Police and British Transport Police continued for a further year, enabling extra dedicated Police resource to be provided within the town centre throughout the year and practical assistance to be offered to the travelling public on the tram network and at stations at key times, including Christmas and Bank Holidays.
7
To improve everyone’s sense of safety and well-being in the town centre, we: ]] Reviewed, refined and further strengthened membership of our Croydon Business Crime Reduction Partnership (CBCP) and increased use of its secure intelligence-sharing website, which resulted in raised awareness of and exchanges between members on well over 1,100 known offenders. In recognition of its efforts to create a safe environment for all those using the town centre, the CBCP also received the accolade of being accredited with distinction in the nationally-acclaimed Safer Business Awards, for the third successive occasion. ]] Banned a total of 59 individuals from premises in the town centre as a result of exclusion protocols introduced by the CBCP’s three operational arms - BusinessWatch, PubWatch and BettingWatch – which aim to deal head-on with serious or prolific offenders. Warnings were also issued to a further 17 individuals about the consequences of continued unacceptable behaviour. ]] Arranged 18 tailored crime prevention training sessions and workshops in conjunction with the Metropolitan Police, at which over 900 employees were able
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to benefit from expert advice on conflict management and preventing crime in the workplace. ]] Delivered two dedicated counter terrorism workshops in conjunction with Croydon Metropolitan Police’s Counter Terrorism Focus Desk, explaining to 60 employees what to do in the event of a firearms attack and how best to spot and report suspicious activity. ]] Introduced a brand new series of fortnightly pop-up police surgeries in conjunction with the Metropolitan Police into one of the town’s main shopping centres. A total of ten events were delivered, enabling businesses and members of the public to meet with officers and discuss their concerns while over 800 free give-aways including purse bells, card defenders and bag hangers were also handed out to the public. ]] Organised a free personal safety road show in the town centre with support from 15 key agencies, attracting hundreds of visitors who were able to take advantage of a wealth of advice, information and free give-aways designed to help them keep themselves and their property safe.
]] Organised a pre-Christmas crack-down on crime in partnership with the national loss prevention Fashion Forum in a day-long blitz on criminal activity in the town centre. As part of the initiative the Metropolitan Police, multiple retailers and Croydon Council committed additional resources towards preventing and detecting crimes against retailers. As a result, ten arrests were made and four penalty notices for disorder were issued and a 23% reduction in shop theft was subsequently recorded in December.
21,000 extra hours of town centre policing funded
]] Reinforced our efforts to ensure everyone was able to have a safe night out in the town centre by continuing to provide financial support to the Croydon Street Pastors. As well as providing general assistance to those enjoying a night out, through our funding, the Street Pastors were able to offer practical support to 227 pub and club-goers who were either worse for wear or had fallen victim to crime by handing out 252 items including flip flops, bottled water and foil blankets.
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Making a difference
Creating a great impression After years spent struggling to combat a poor and at times unwarranted image, Croydon is starting to earn a reputation for being a good place to invest, being the focal point for one of the biggest and lengthiest regeneration programmes seen since the 1960s. 10
4m+
577k
10,000+
reached via our national and local press coverage alone
communications despatched promoting Check Out Croydon offers
Check Out Croydon cards activated by shoppers
83
79
32,000+
businesses benefited from our loyalty scheme
dedicated marketing campaigns promoting Check Out Croydon offers
people reached via our digital campaigns
27
£142,000
digital marketing and promotional campaigns generated
estimated savings achieved since our loyalty card launch
With £5.2 billion of public and private sector investment earmarked for Croydon’s re-development over the next five years and a heightened focus upon its flourishing arts and cultural credentials, our energies this year have been directed towards highlighting the transformation that is progressively taking place here and promoting and celebrating the town’s distinguished heritage and remarkable cultural diversity. Through the delivery and sponsorship of a dynamic series of sporting, social and community events and increased use of high-impact, marketing, advertising, PR and social media campaigns, we have worked hard to generate a vibrant and memorable atmosphere in the town centre and to foster improved perceptions of it.
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To help people see Croydon in a new light and improve perceptions of it, we: ]] Delivered 27 digital marketing and promotional campaigns to help highlight the changes taking place in Croydon and the benefits this brings to those working, living and doing business here. The campaigns reached around 32,000 people and achieved an average unique opening rate of 25%.
]] Further developed and enhanced our croydonbid.com website, to keep businesses updated on the latest news and developments taking place in the town centre and to underline the added value that the BID brings to Croydon through the projects and services it delivers.
]] Generated 20 individual media relations campaigns to raise awareness of the projects and initiatives under way in the town centre and to help improve perceptions of it. The resulting national and regional press coverage alone reached in excess of 4 million.
]] Continued to build on the success of our Check Out Croydon loyalty card scheme, as growing numbers of shoppers took advantage of the wide range of exclusive offers available from the 83 shops, bars, restaurants, clubs, hotels and service providers signed up to the scheme. As a result, there are now over 10,000 activated loyalty cards in circulation – an increase of 25% over the last year bringing shoppers estimated savings of £142,000 since launch in 2013.
]] Continued to promote Croydon’s wide and diverse commercial offering through our new, interactive website checkoutcroydon.com. Packed with news, information and ideas on where to go and what’s on in the town centre, the website is designed to help visitors make the most of their time in Croydon and provides helpful tools for those planning a trip here, whether by car, train, tram or bus.
12
4m+
reached via our national and local press coverage alone
]] Introduced extra sparkle and colour into the town centre for the tenth consecutive year, through the installation of a dazzling, energy-efficient Christmas lights display in North End and 16 adjoining streets for seven weeks over the festive season, supplemented by colourful season’s greetings banners.
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Making a difference
Putting on a show Delivering something memorable and unexpected was our watchword when it came to devising and rolling out this year’s action-packed festivals and events programme, working closely with our town centre partners to celebrate everything that is great about Croydon. 14
60
30
259,000
days of events programmed throughout the year
days of international sporting events shown live on the Big Summer Screen
average TV audience for the Pearl Izumi Cycle Tour
10.5% 15%
12,500
increase in footfall as a result of some of our continental markets
year on year increase in footfall on Christmas lights switch-on day
spectators at the Croydon leg of the Pearl Izumi Cycle Tour
140+
10,000
entertainers at our Christmas lights switch-on
extra visitors in town for Croydon Heritage Day
From the exotic offerings of our three continental street markets to the dynamic spectacle of some of the biggest sporting events in the world, the equivalent of 60 days of activities were delivered during the year, in the drive to encourage people to see Croydon in a new light and reinforce the town’s growing reputation as a great venue for sports, arts and cultural events. As ever, the highlight of the year’s programme was our fantastic, star-studded Christmas lights switch-on featuring the biggest celebrity line-up ever, and benefitted from a jam-packed programme of entertainment, incorporating activities scheduled in by the town’s two main shopping centres.
Photo courtesy of Croydon Advertiser
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To create a great atmosphere and leave people with a lasting impression, we: ]] Got summer in Croydon off to a flying start, through our part-sponsorship of the Pearl Izumi Professional Cycle Tour Series which returned to Croydon for the second successive year. The major international event attracted over 12,500 spectators to Croydon and was watched by an average of 259,000 TV viewers worldwide. Community-based activities were also organised in the run-up to the main events, enabling local school children to test out the course in the afternoon and teams of amateur riders – including one from Croydon BID - to compete against each other in aid of the Mayor of Croydon’s charities. ]] Celebrated and helped throw the spotlight on Croydon’s long and distinguished heritage through our sponsorship of Croydon Heritage Day, the centrepiece of the Whitgift Foundation’s annual Heritage Festival. As well as enabling visitors to learn more about Croydon’s historical connections, the community-led initiative served to showcase the cream of Croydon’s local talent and featured tours and workshops under the theme of ‘Undiscovered Croydon’.
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]] Enabled people to relax and make the most of the great outdoors while watching some of the biggest sporting events in the world, through our sponsorship of the Big Summer Screen at Platform Ruskin Square. The giant screen was in place throughout the Wimbledon Lawn Tennis Championships and made a return appearance later on in the summer broadcasting live action from the 2016 Rio Olympics. ]] Switched our Street LIVE! entertainment schedule up several gears to complement and coincide with key elements of our wider programme. First up was the fearless ‘3Sixty’ Stunt Bike team whose gravity-defying stunt bike skills enthralled audiences as a pre-cursor to the arrival of the Pearl Izumi Cycle Tour. Next came ‘Anyone for Tennis’ a pair of spoof tennis players whose highly strung performances had spectators in stitches ahead of the Wimbledon Tennis championships. ]] Launched our new ‘CROWD’ pop-up live music initiative to give people an extra reason to come to or stay in town after work and make the most of Croydon’s evening economy. Aimed at bridging
60
days of events and entertainment across the year
the gap between work and leisure time the event, which was delivered in conjunction with Croydon Council, provided a mixture of top-notch live entertainment, street food and cocktails and attracted around 600 people. ]] Sponsored an evening of Punk Rock celebrations helping to mark Croydon’s 40 years-long association with the music genre following the release four decades ago of ‘New Rose’ the first ever Punk Rock single by local band The Damned. Organised by Croydon Council in conjunction with Punk.London, the evening included free live music, displays of original artwork and talks from local people who were part of the original music scene. ]] Brought the biggest-ever celebrity line-up to town to switch on our Christmas lights and kick-start Croydon’s festive season. With special guest appearances from CBeebies TV stars Abe Jarman and Jane Deane and a visit from heroic pups Chase, Marshall and Sky from TV’s PAW Patrol, thousands of spectators thronged into North End throughout the day, keen to enjoy what is now regarded as one
of Croydon’s annual ‘must-see’ celebrations. Roving street entertainers and some of the best local musicians, singers and dancers around helped to keep the crowds entertained in the build-up to the official ceremony which this year featured popular 2015 ‘X Factor’ duo Reggie ‘n’ Bollie plus Crystal Palace Football Club captain Scott Dann and former CPFC manager, Alan Pardew who helped Croydon’s Mayor Councillor Wayne Trakas-Lawlor to turn on the lights. ]] Encouraged visitors to try something new and experience the exotic from a colourful array of stalls featuring food, spices, trinkets and produce from across the globe at our three continental markets.
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Making a difference
1,900
240
31,000
extra hours of deep-cleaning delivered
award-winning floral displays installed
square metres of pavement deep-cleaned
1,500
2,000 3,725
hours spent maintaining year-round colour
environmental issues reported
plants purchased to provide year-round colour
5,000 720,000 cleansing issues reported
Delivering brighter streets As the pace of Croydon’s re-development accelerates, maintaining a clean and attractive environment that is visually appealing and comfortable for people to work, live and do business in is crucial for safeguarding our town centre’s future success.
18
people pass our Explore Croydon message monthly
Our priorities for the year therefore have concentrated on keeping the town’s main thoroughfares as clean, fresh and aesthetically pleasing as possible, through continued funding of a regular, specialist deep-cleaning, wash-down and graffiti removal service to supplement work carried out statutorily by Croydon Council. In addition, we have continued to find new and innovative ways of adding extra vibrancy to our streets, through the introduction of a stunning new art installation and colourful planted areas at key points across the town to supplement the hundreds of hanging baskets installed along the main thoroughfares, ensuring our streets benefit from an abundance of colour.
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To add vibrancy to the streets and keep the town centre looking its best, we: ]] Maintained our intensive, twice-weekly deep-cleaning and gum removal programme to rid the streets of dirt, rubbish and much worse. Heavily used routes into and around the town centre were a particular area of focus for our specialist cleaning team who succeeded in transforming the appearance of 31,000 square metres of pavement - an area equivalent in size to 119 tennis courts. ]] Continued our ‘grot spot’ wash-down and disinfection service to improve the appearance of some of the town’s most badly soiled areas and to help spruce up the frontages of shops, offices, hotels, restaurants and bars across town. ]] Stepped up our deep-cleaning programme to incorporate regular, fortnightly cleansing of the underpasses connecting key parts of the town centre to improve their freshness and help make them more pleasant to use. ]] Accelerated the collaborative efforts of our Street Ambassadors and deepcleaning team to combat rising levels of graffiti and flyposting in the town centre and ensure that, once identified, issues could be quickly addressed.
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]] Heightened our efforts to improve the appearance of unsightly, neglected areas of land, clearing and cleaning up instances of fly-tipping and dealing directly with the consequences of anti-social behaviour. ]] Helped to breathe fresh life into College Square, a drab pedestrianised zone adjacent to the main entrance of Croydon College, in support of the national ‘Love Where You Live’ campaign. The initiative involved a major collaborative effort between 30 volunteers from the private and public sectors who temporarily gave up their day jobs to improve the appearance of the area. ]] Commissioned the creation and construction of a stunning new, illuminated art installation opposite East Croydon station, to provide an unmissable, attention-grabbing welcome to the thousands of people who pass by every day and to encourage visitors to venture further afield and ‘Explore Croydon’ and all it has to offer.
]] Introduced a much-needed blaze of colour along the town centre’s main thoroughfares, by continuing to fund the installation and up-keep of hundreds of year-round floral displays and planted areas to help soften and brighten up the busy urban landscape. ]] Secured match-funding from the Greater London Authority, which enabled us to successfully commission a Greening Infrastructure Audit to be carried out across the town centre to identify unutilised areas of land across the town which could benefit from the addition of vibrancy and colour.
31,000 square metres of pavement deep-cleaned
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Making a difference
60,000 9,000+ 3,000+ people welcomed by our Street Ambassadors
interactions between our Ambassadors and the business community
detailed interactions with members of the public
5,000 2,000 1,500+
Helping you in & around As the pace of Croydon’s re-development accelerates, highlighting the massive changes taking place here and ensuring that all those who use our town centre can still easily find their way around will become increasingly important.
22
cleansing issues reported
intelligence reports completed
700+
100
illegal street trading reports completed
busker and charity collector reports completed
graffiti and flyposting issues reported
With this in mind, our efforts have continued to focus on promoting the benefits that Croydon’s accessibility brings to those working, living and doing business here as well as on promoting the many exciting developments taking place and planned. Following their debut in September 2015, our Street Ambassadors have now firmly fixed themselves in the public eye. Dressed in their highly distinctive pink “I’m here to help you” uniforms, they have become a familiar sight around the town centre and proved to be a real asset, meeting and greeting visitors at key locations and providing a welcoming smile, information, advice and guidance.
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To deliver a warm welcome and assist people in and around the town centre, we: ]] Continued to deploy our Street Ambassadors nine hours a day, five days a week, with the primary aim of welcoming people into town, distributing maps and guides and providing general assistance to those who need it. ]] Provided a friendly smile and warm welcome to 60,000 people at key gateways into town, helping to improve people’s experience of Croydon and create a positive impression. ]] Stepped-up monitoring by our Street Ambassadors to enable swift remedial action to be put in place to address environmental and cleansing issues such as graffiti, fly-tipping and fly-posting. ]] Increased day-to-day liaison between our Street Ambassadors and the local business community to provide support, help tackle operational issues and assist with the promotion of business events and activities. ]] Acted as the ‘eyes and ears’ of the business community to ensure that security and anti-social issues could be quickly reported and acted upon.
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]] Distributed way-finding maps, guides and information to those in the town centre, helping to highlight Croydon’s broad commercial offering and assist people in making the most of their time here. ]] Provided welcoming support and assistance to delegates at and visitors to key civic, national and international events, including the first visit of the new Mayor of London to Croydon, to emphasise the changes taking place in town and help people find their way around. ]] Continued to promote Croydon’s wide and diverse commercial offering through our interactive website, checkoutcroydon.com. Packed with news, information and ideas on where to go and what’s on in the town centre, the website is designed to help visitors make the most of their time here and provides helpful tools for those planning a trip here, whether by car, train, tram or bus.
]] Promoted scores of great offers from some of the town’s best-known shops, bars, restaurants, clubs, hotels and service providers through our Check Out Croydon website and loyalty card scheme, encouraging shoppers to try something new and give them even more reason to visit.
60,000 people
welcomed by our Street Ambassadors
25
Making a difference
Bringing businesses together In a large and diverse town centre community such as ours, effective communication and collaboration are crucial for ensuring that the level of influence that the whole can exert is greater than the sum of its parts. 26
82%
55%
10,000+
of businesses by number and 88% by rateable value in favour of a third BID term
turnout at Croydon BID’s renewal ballot
Check Out Croydon cards activated by shoppers
300+
400+
3,000
businesses engaged with via our business groups and partnership working
delegates attended our seven key events
newsletters distributed
27
577,000
digital communications issued to over 32,000 people
communications despatched promoting Check Out Croydon offers
As the pace of Croydon’s regeneration accelerates, therefore, our continuing aim has been to keep businesses informed and updated on strategic, development and policy issues affecting the town centre to ensure that their views are obtained and their interests strongly represented. Through our regular newsletters, e-bulletins, social media, face-to-face meetings and networking events, we have continued to provide businesses with a regular flow of information while our extensive consultations via postal and on-line surveys, workshops and face-to-face meetings enabled us to secure vital feedback from businesses which helped to direct our energies and shape our proposals for the next five years.
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To deliver a warm welcome and assist people in and around the town centre, we: ]] Extended and increased the frequency of our communications with businesses via our newsletters, monthly e-bulletins and key stakeholder meetings’ programme to ensure they were kept tup-to-date on developments and issues of common concern. ]] Staged seven business briefing events throughout the year, giving businesses the opportunity to find out first-hand about developments affecting the town as well as the chance to raise questions, provide feedback and air their views. ]] Continued to provide a strong collective voice for the local business community on key strategic groups as well as organising key stakeholder meetings and attending a wide range of strategic forums, including the Safer Croydon Partnership, the statutory body responsible for co-ordinating Croydon’s Community Safety Strategy. ]] Completed a comprehensive qualitative and quantitative consultation programme, which included postal and on-line surveys, facilitated workshops and face-to-face meetings with the town centre business community, to gauge their views of the BID’s performance and
28
to ascertain their needs and priorities over the next five years, in order to shape our proposals for a third Croydon BID term. ]] Secured support at the Croydon BID renewal ballot from an overwhelming majority of town centre businesses (82% by number and 88% by rateable value) for Croydon BID to continue for a further five year term, building on its achievements of the previous ten years. ]] Continued to expand and build support for our Check Out Croydon loyalty card scheme, helping to boost trade in the town centre and encourage repeat business by rewarding customer loyalty with offers and incentives. As part of this year’s programme, an additional series of promotions was introduced aimed at incentivising staff to increase the number of cards scanned. ]] Arranged a series of targeted Check Out Croydon card ‘Employee Activation Days’ with some of the town’s biggest employers in order to raise awareness of the scheme and the many benefits that being a card holder can bring. Three separate activation events were organised and around 200 cards activated.
]] Oversaw the arrival of the 2016 Association of Town and City Management (ATCM) Summer School to Croydon, an event first secured for the town in 2014, which saw the arrival of around 200 delegates from across the country and provided them with an insight into the large scale changes taking place and planned in the town centre. ]] Continued to monitor new baseline agreements drawn up with Croydon Council to ensure that Council services are routinely delivered, standards are maintained and projects and services deliver by Croydon BID are always additional to, rather than replacing, local authority services.
82%
of businesses voted for a third BID term
29
Financial Summary 2016/2017
Structure
Croydon Town Centre Business Improvement District is a not for profit company limited by guarantee. It operates in a transparent way within the regulations set up by the government on Business Improvement Districts.
The BID Board provides strategic direction and input and is responsible to stakeholders for the conduct, performance and due governance of the BID Company. It is also responsible for setting the annual budget and monitoring finances throughout the course of the year. Membership of the Board is voluntary and directors are unpaid.
Croydon BID is funded by a combination of the BID levy from local businesses and voluntary contributions. INCOME 2016/17
Bid Levy
£888,316
Croydon Council additional contribution Other income
EXPENDITURE 2016/17
£214,702
Cleaner & Greener
£86,128
Way-finding & Accessibility
£109,834
Festivals & Events
£115,049
Perception & Image
£39,581
Business Engagement
£27,624
Levy collection
£16,000
Professional fees
£32,261
Management costs
£257,819
Operating costs
£60,010
Total
30
£959,008
Net profit/(loss) for the year before tax
(£24,179)
Net profit/(loss) for the year after tax
(£24,293)
Net surplus brought forward from 2015/16
£76,888
Net surplus carried forward into 2016/17
£52,595
In addition, substantial ‘in kind’ support was
A copy of Croydon BID’s audited accounts may be
received from businesses during the year which
obtained by contacting 020 603 0050 or via email
enabled Croydon BID to deliver an enhanced
at info@croydonbid.com
value of around £306,000.
Members of the Croydon BID Board as at 31st March 2017 were:
£934,829
Safer Streets
programme of activities, estimated to have a
The Chief Executive of the BID leads a small dedicated team responsible for planning and delivering all of the BID’s projects and activities.
£20,000 £26,513
Total
The Board’s structure reflects the number and types of business in the town centre and
consists mainly of BID levy-paying businesses or statutory service providers as dictated by the BID Regulations 2004. The Board held seven meetings during the course of the year.
Andrew Bauer Whitgift Shopping Centre
Brian Hart Lark Insurance
Steve Yewman Westfield
David Ordman Centrale Shopping Centre
Trevor Morgan Marlowe Investments
Frances Wadsworth Croydon College
Max Menon Croydon Cathay Development
Jeremy Gray Evolve Housing + Support
Cllr. Steve O’Connell Greater London Assembly
Nick Baker London Tramlink
Janet Borrow Company Secretary Nigel Evans Stiles Harold Williams Don Niven NatWest Bank Martin Corney The Whitgift Foundation
Graham Reeves House of Reeves Carolyn Spencer Home Office
Cllr. Mark Watson Croydon Council Stephen Coker Mott MacDonald
The following directors resigned and/or were replaced during the year: Chloe Southorn House of Fraser
Simon Thomsett Fairfield Halls
Tony Middleton AIG
Phil Crawley Marks & Spencer
To find out more about Croydon BID and the benefits of membership, please call 020 8603 0050 or email info@croydonbid.com
Chief Superintendent Andy Tarrant Metropolitan Police
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Croydon Town Centre Business Improvement District Saffron House Third Floor 15 Park Street Croydon, CR0 1YD T: 020 8603 0050 E: info@croydonbid.com W: www.croydonbid.com