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CONTENTS Message from the Prime Minister
02
Message from the Chairman
04
Message from the Sponsor
05
About the Awards
06
Judges and the Process
08
About the Franchise Council of Australia
09
Australian Established Franchisor of the Year
11
Australian Emerging Franchisor of the Year
15
International Franchisor of the Year
18
Multi-Unit Franchisee of the Year
20
Franchisee of the Year - two or more staff
23
Franchisee of the Year - less than two staff
26
Franchise Woman of the Year
29
Field Manager of the Year
32
Supplier of the Year
35
Excellence in Marketing
40
Franchisor Social Responsibility
43
Franchisee Community Responsibility and Contribution
46
Franchise Hall of Fame
49
So You Want to Buy a Business
50
Franchise Council of Australia Members 2014/15
57
Published on behalf of: Franchise Council of Australia PO Box 2195, Malvern East, Victoria 3145 Phone: 1300 669 030 Fax: 03 9508 0899 Email: info@franchise.org.au Website: www.franchise.org.au
Produced by:
ABN: 57 074 729 007 Phone: 1800 222 757 Fax: 1800 063 151 Email: publications@crowtherblayne.com.au Website: www.crowtherblayne.com.au National Sales & Marketing Manager: Trish Riley Sales: Ken Lane & Andra Muller Editor: Bridget Sweeney Production Coordinator: Yvonne Okseniuk Graphic Design: Amanda Bennett Design Team: Byron Bailey & Carol Taylor Printed by: Newstyle Printing
Disclaimer: © This publication is copyright. No part of it may be produced, stored in a retrieval system or transmitted in any form or by any means including electronic, mechanical photocopy, recording or otherwise without the permission of the Franchise Council of Australia or the publisher. This publication may also contain information, text, and images created and/or prepared by individuals or institutions other than Franchise Council of Australia or the publisher, that may be protected by copyright. Users must seek permission from the copyright owner(s) to use any copyrighted material. As copyright holders are not, for the most part, indicated in text or in image captions on pages in this publication, please contact Franchise Council of Australia for this information, and for all permission requests. Readers are advised that Franchise Council of Australia or the publisher cannot be held responsible for the accuracy of statements made in advertising or editorial, nor the quality of goods and services advertised. Opinions expressed throughout the publication are the contributors’ own and do not necessarily reflect the views or policy of Franchise Council of Australia or the publisher. While every reasonable effort has been made to ensure the accuracy of the information contained in the publication, the publisher takes no responsibility for those relying on the information.
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MESSAGE FROM THE
PRIME MINISTER I am pleased to provide this message for the Franchise Council of Australia’s Excellence in Franchising Awards Annual. Congratulations to all the winners of the 2014 MYOB FCA Excellence in Franchising Awards. The hard work, sacrifice, passion and success of Australia’s franchisors and franchisees are often unsung, but the small businesses you run are at the heart of Australia’s economy. Franchising has steadily grown in the Australian market, and now has an annual turnover of over $130 billion. Of the more than two million small businesses in Australia, there are 73,000 franchisees and almost 1,200 franchisors employing more than 400,000 Australians. This Government will ensure your industry has the support it needs to continue to flourish. We know that making life
easier for businesses to invest, to employ, to produce and to trade is what drives national growth and prosperity. We have scrapped the Carbon Tax and its hit on small business. We will reduce red tape and, following on from the Wein Review, further amend the Franchising Code. These changes will benefit both franchisors and franchisees and, through you, all Australians. I send my best wishes to everyone celebrating at tonight’s event.
The Hon Tony Abbott MP Prime Minister of Australia
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MESSAGE FROM THE
CHAIRMAN Congratulations to the entrants, finalists and winners in the 2014 MYOB FCA Excellence in Franchising Awards. Early each year the search begins for the high performers across the country. This year, like those previous, we have seen some truly inspiring stories emerge from all corners of Australia, across a range of industries and experience levels. The vast range of opportunities available to build something of your own and be part of a support network that inspires this kind of success is what is so great about our sector. The finalists, regional winners and national winners on the following pages highlight what you can achieve when you harness the thought leadership, community, strong business systems and national reach that franchising offers.
We are pleased this year to welcome MYOB as our principal awards sponsor. Certainly national programs like this one are not possible without the support of organisations like MYOB, who understand the need to refl ect on business systems, strategy and performance, along with the need to celebrate those doing amazing things in the franchising community. I would also like to thank the judging panel, who consistently give their time and expertise on a voluntary basis. Without them, celebrating individuals, brands and our sector as a whole would not be possible. I hope you will be as inspired as I am by the success stories on the following pages. Motivated business people like these ensure that franchising will continue to outperform the wider small business sector and I look forward to seeing what the future holds for each of them.
To the 2014 winners, both regional and national; I congratulate you on your stellar performance to date and your outstanding submissions, and I wish you continued success in your field. To the entrants and finalists in 2014; I congratulate you on your business focus and encourage you to continue participating in awards programs like this one. The time you take to focus, recalibrate and plan will be the foundation of your future success.
Michael Paul
Chairman Franchise Council of Australia
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MESSAGE FROM THE
PRINCIPAL SPONSOR We are thrilled to be the principal sponsor of this year’s MYOB FCA Excellence in Franchising National Awards. For any business, big or small, being recognised and showcased is a tremendous achievement. It’s even better getting the chance to stand back, refl ect and celebrate these successes with everyone. It’s no secret that you’re a huge contributor to our economy; small businesses make up 96 per cent of all businesses in Australia. To see the growth and innovation from the likes of those franchises being celebrated as part of the MYOB FCA Excellence in Franchising Awards is exceptionally exciting. Every day, we’re privileged to see firsthand the evolving needs of the 1.2 million businesses across Australia and New Zealand that we support. We are committed to helping these businesses think and plan outside their perceived limitations. We know it’s not easy to be in business; it takes hard work, courage and determination. Your enthusiasm,
drive and passion are a big part of why we do what we do. It’s why we plan to invest more than $35 million into research and development this year. It’s why we are continuously refining our offerings to make sure MYOB provides the tools you want, when you want it. It’s why we are committed to making your business life easier to keep you focused and free to do what you love. Congratulations to all the finalists and winners. We wish you every success. Visit myob.com.au/franchise
Tim Reed
MYOB Chief Executive Officer
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ABOUT THE AWARDS
FRANCHISING
IN AUSTRALIA
Franchising in Australia represents a dynamic small business sector with total revenue in excess of $144 billion. It comprises enterprising entrepreneurs as franchisors and franchisees and suppliers to the sector, employing more than 460,000 Australians.
Organised by the Franchise Council of Australia, the Excellence in Franchising Awards recognise and reward excellence and provide a platform for companies and individuals to showcase the amazing work they do in the franchising sector. 2014 AWARD CATEGORIES AND CRITERIA AUSTRALIAN ESTABLISHED FRANCHISOR OF THE YEAR This award is for excellence in franchising practice by an established franchise system that has been franchising its brand for more than five years. AREAS ASSESSED INCLUDED: strategic planning, franchisor leadership, culture and franchise relationships, financial performance of franchisor company and franchisees, franchise development, people development, franchisee support, marketing and innovation, systems management and citizenship. AUSTRALIAN EMERGING FRANCHISOR OF THE YEAR This award is for excellence in franchising practice by an emerging franchise system that has been franchising its brand for between two and five years. AREAS ASSESSED INCLUDED: business planning, franchisor leadership, culture and franchise relationships, financial performance of franchisor business and franchisees, franchise development, people development, franchisee support, marketing and innovation, systems management and citizenship.
INTERNATIONAL FRANCHISOR OF THE YEAR This award is for excellence in franchising practice in Australia by a brand first established in another country. AREAS ASSESSED INCLUDED: strategic planning, franchisor leadership, Australian market considerations, culture and franchise relationships, financial performance of franchisor company and franchisees, franchise development, people development, franchisee support, marketing and innovation, systems management and citizenship. MULTI-UNIT FRANCHISEE OF THE YEAR This award recognises excellence in business management and franchise citizenship for franchisees with a majority shareholding in multiple franchise units. AREAS ASSESSED INCLUDED: business planning and performance, financial and business systems, franchise citizenship, support networks and focus, recruitment and training, performance management, staff development, leadership, marketing and customer contact, openness to learning and change and community contribution. FRANCHISEE OF THE YEAR – TWO OR MORE STAFF This award recognises excellence in business management and franchise citizenship for franchisee owner-operators (including partners) with two or more staff (full-time equivalent). AREAS ASSESSED INCLUDED: business planning and performance, systems management, franchise citizenship, support networks and wellbeing, team leadership, marketing and customer contact, openness to learning and change and community contribution.
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FRANCHISEE OF THE YEAR – LESS THAN TWO STAFF This award recognises excellence in business management and franchise citizenship for franchisee owner-operators (including partners) with up to one staff member (full-time equivalent). AREAS ASSESSED INCLUDED: business planning and performance, systems management, franchise citizenship, support networks and wellbeing, marketing and customer contact, openness to learning and change and community contribution. FRANCHISE WOMAN OF THE YEAR This award is for excellence in personal and professional achievements by a woman in the franchising sector. AREAS ASSESSED INCLUDED: extraordinary business achievements, leadership, positive influence on other women, contribution to franchising, contribution to community, professional development and future goals and aspirations. FIELD MANAGER OF THE YEAR This award is for excellence in delivery of franchisee support. AREAS ASSESSED INCLUDED: current role and responsibilities, business acumen, making a difference, commitment and empathy, influencing and negotiation, personal integrity, training and facilitation, business development, coaching, organisation and follow through, and professional and personal development. SUPPLIER OF THE YEAR This award recognises supplier excellence in contributing to the franchising sector and helping clients within the sector achieve their goals. AREAS ASSESSED INCLUDED: business profile, commitment to the franchising sector, contribution to franchising, staying in touch with the market, client relationships and social responsibility.
EXCELLENCE IN MARKETING This award is for excellence in strategy and execution of a marketing program within a franchise system. AREAS ASSESSED INCLUDED: opportunity, plan, communication and execution, results and feedback. FRANCHISOR SOCIAL RESPONSIBILITY This award recognises a franchisor’s outstanding commitment and contribution to regional, national and global communities and the natural environment. AREAS ASSESSED INCLUDED: commitment to social responsibility, community contribution and environmental sensitivity. FRANCHISEE COMMUNITY RESPONSIBILITY AND CONTRIBUTION This award is for excellence in community service by a franchisee. This may be awarded to an individual franchisee or business partnership where applicable. AREAS ASSESSED INCLUDED: community involvement and contribution. Note: This list represents an abridged version of the total awards criteria.
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JUDGES AND
THE PROCESS The categories, criteria and judging process for the 2014 MYOB FCA Excellence in Franchising Awards have been developed independently of the Franchise Council of Australia head office and Board of Directors. Each submission was carefully assessed by a selection of judges against a comprehensive list of criteria specific to the category and marked accordingly. Depending on the award category and criteria, a variety of methods were used to assess the submissions and entrants to determine the winners. SARAH ALLEN Appliance Tagging Services
JUSTIN FLAHERTY Horizon Communication Group
DEBBIE RICHARDSON 9 Strategic
WARREN BALLANTYNE Guttervac
DEAN FRANKS Australian Franchising Systems
TANYA ROBERTSON Sigma Pharmaceuticals
KATE BARING Traxion Training PETER BUCKINGHAM Spectrum Analysis GARY CARTER FC Business Solutions SARAH COBB Cariblue PETER DABLE The Cheesecake Shop PETER DARNELL Touch Up Guys GEOFF DAVIS Co Founder, Wendy’s Super Sundaes PETER FIASCO Hairhouse Warehouse
CAMERON GRAHAM ANZ Mobile Lending STEVE HANSEN Think DONE Management Consultancy VERONICA JUMEAUX HWL Ebsworth JANE LOMBARD The Franchise Shop JOHN LONGMIRE Just Cuts DARRYN MCAULIFFE FRANdata CAROLYN MCMANUS The Coffee Club SIMONE PENTIS Advantage Partners Lawyers
TRISH ROGERS Real Mastery Consulting DEAN SALOMONE Rozzi’s Italian Canteen TAMRA SEATON MDS Legal STEVE SEDDON Westpac ADAM SIMON Brazilian Butterfly LINDA STEELE Think DONE Management Constultancy TRACY STEINWAND Subway PAOLA TANNER Fuse Franchise Partners
ANDREW TERRY The University of Sydney Business School JAN TIMMS Get Smart Services ROSE VIS VIP Home Services CORINA VUCIC FC Business Solutions OWEN WRIGHT Griffith Business School ROD YOUNG DC Strategy COURTENAY ZAJICEK Wendy’s Super Sundaes
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ABOUT THE FRANCHISE
COUNCIL OF
AUSTRALIA
The Franchise Council of Australia (FCA) is the peak body for the $144 billion franchise sector in Australia, representing franchisors, franchisees and service providers to the sector. OBJECTIVES The Council was formed in 1983 as a not-for-profit trade association, with the following objectives: •
• •
to establish standards of international best practice in business format franchising for Australian franchise systems to provide information and education about franchising to existing and potential franchisees and franchisors to educate state and federal governments on issues relevant to the sector.
Since 1983, these objectives have been further expanded to include the following: • •
•
•
to develop a vital, strong and financially viable franchising sector to advance the interests of members in Australia and in special interest markets such as the international franchise community, franchise advisory councils, small business forums and property leasing organisations (particularly shopping centres) to continually foster among consumers, governments and business community, a broad-based understanding of the economic importance of having a strong franchising sector in Australia to design efficient, identified value-added services to members and assist them to be more effective in franchising.
As the peak body for franchising, the FCA continues to add value to the businesses of its members by providing a range of services relevant to franchising. The FCA recognises that its members have different needs, and that different types of members should co-exist harmoniously. The success of franchising depends on successful franchisors, and this in turn, depends on profitable and happy franchisees. The FCA works constantly to ensure that all activities and
services which benefit franchising will benefit all members directly and indirectly. MEMBERSHIP Membership of the FCA is voluntary and is open to any organisation or individual involved in the franchise sector, including franchisees, franchisors, suppliers and advisors to the sector. EDUCATION FOR POTENTIAL FRANCHISEES The FCA provides a variety of different resources for people looking to buy a franchise. The FCA website – www.franchise.org.au – will provide information on: • • • • •
The franchise business model The franchise sector in Australia The Franchising Code of Conduct Buying a franchise Plus much more.
As well, the FCA holds seminars throughout Australia for people who are thinking of buying a franchise. These events provide guests with the opportunity to speak with a franchisor, franchisee and the Australian Competition and Consumer Commission (ACCC). These events, held at the Franchising and Business Opportunities Expo, have proven to be of great value to people before they make that fi nal decision. To find out about events in your state – visit www.franchise.org.au
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Franchisors and their franchisees can access education resources via the Franchise Academy including: •
•
A range of short courses via the Franchise Academy’s external education suppliers on a range of topics including establishing a franchise, site selection and territory planning, and franchisee recruitment. Access to the Certified Franchise Executive Program - the only internationally reconised franchise accreditation program. For more details go to: www.franchise.org.au/franchise-academy.
STRUCTURE The FCA is a nationally incorporated not-for-profit association with its national head office in Melbourne, Victoria. It provides localised member services through five state chapters - one in each mainland state of Australia. Each state chapter elects a president, who is automatically appointed to the national board. A further five national directors are appointed to the board by direct election from the membership, of whom three must be franchisor members, and three directors from any membership category, plus the executive director, making a maximum of 12 directors. The FCA is closely affiliated with franchising associations around the world, and is a founding member of the Asia Pacific Franchise Confederation (APFC). It is also a member of the World Franchise Council (WFC) and for 1999 and 2000 managed the secretariat for the WFC.
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AUSTRALIAN ESTABLISHED FRANCHISOR OF THE YEAR
NATIONAL WINNER
WENDY’S SUPA SUNDAES
Entrepreneurs Geoff Davis and Phil Rogers opened the doors to their first Wendy’s store in a South Australian shopping centre in 1979. With more than three decades of successful franchising experience since then, the company has come a long way from those humble beginnings. Today, Wendy’s is one of the most recognised and well-loved franchise brands in Australia, delivering treats and special experiences to people of all ages across its 250 stores in Australia and New Zealand. While the Wendy’s of today is very different to the first store, the Wendy’s franchisees are still driven to deliver the ultimate treat experience to every customer.
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AUSTRALIAN ESTABLISHED FRANCHISOR OF THE YEAR
NATIONAL FINALIST THE CHEESECAKE SHOP
The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991 and commenced franchising operations in 1992. The first franchised store was opened at Baulkham Hills, Sydney, which achieved overnight success and precipitated the opening of a further two hundred stores over the next five years. The franchised structure of the business together with the disciplined procedures and tested recipes helped create a consistency of quality that has led to The Cheesecake Shop brand achieving exceptionally strong consumer awareness and preference. Today the brand is synonymous with immaculately presented and delicious cakes, loved by a generation of Australians and New Zealanders.
NATIONAL FINALIST MISTER MINIT
Established in 1957, the Mister Minit brand is one of the largest international service brands. Locally, the company operates 259 shops throughout Australia, New Zealand, and in a developing South East Asian network. Most of these are part of the wellestablished franchise system. The company lives by its motto ‘Real People Fixing Problems,’ specifically in the services of shoe repairs, key duplication, engraving, and watch servicing. This year will see over 7 million problems ‘fixed’ and will be the 14th consecutive year of comparable and total sales growth.
Quality time at work Grow your own business with family and friends.
Time is precious and many of us spend it working away from our family and friends for an unappreciative boss. Make a change and do something you love with the people you love.
TCS3415
The Cheesecake Shop offers its family of 200 franchisees professional support in the creative and profitable business of baking and decorating cakes. As franchise owners, not only do you experience the independence of being your own boss but also you get to share your day creatively with those you love. Now that’s quality time!
cheesecake.com.au
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AUSTRALIAN ESTABLISHED FRANCHISOR OF THE YEAR
NATIONAL FINALIST
JAMAICA BLUE
Owned and operated by The Foodco Group, one of Australia’s most successful retail franchise companies, Jamaica Blue celebrated its 20-year anniversary in 2012. Jamaica Blue is built on two simple beliefs: sourcing, roasting, and preparing the very best coffee and using only fresh, locally sourced ingredients. Having this guiding philosophy has allowed the brand to be fl exible and creative with different café formats, from fully licensed restaurants and in-line cafés to kiosks and hole-in-thewall espresso bars. This means there are thriving Jamaica Blue businesses in a myriad of locations and styles. The business network has grown substantially over the past 22 years, with more than 130 cafés in Australia, New Zealand, China, Singapore, and the United Arab Emirates.
NATIONAL FINALIST
SUMOSALAD
SumoSalad is Australia’s largest healthy fast food retailer, with over 90 stores across the country. Luke Baylis, cofounder and owner, started the business in 2003 in response to the large portions of fried food synonymous with the industry as seen in the United States. It offered a healthy and convenient alternative for Australians, with extremely positive results. In 2013, SumoSalad celebrated its 10th birthday, having served more than 30 million salads since opening the first store. It has also seen a brand expansion into South America, with the launch of a new store in Brazil earlier this year to join nine other international stores located throughout New Zealand, Dubai, and Singapore.
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AUSTRALIAN EMERGING FRANCHISOR OF THE YEAR
NATIONAL WINNER
SHINGLE INN
Shingle Inn was established in 1936 when the first store opened in Edward Street, Brisbane. Purchased in 1975 by the Bellchambers family, the decision to franchise the café was implemented by second-generation owners, Peter and Andrew Bellchambers. At that point, there were eight company-owned cafés and the call was made to bring in franchisees to promote business growth. Since 2009, when five franchisees entered training, Shingle Inn has grown to a network of 41 cafes throughout Australia. The strength of the network lies in the profitability of the cafes and the company’s eight overarching brand values with family culture, brand belief and exceeding customers’ expectations at its core.
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AUSTRALIAN EMERGING FRANCHISOR OF THE YEAR
NATIONAL FINALIST AUSTRALIAN SKIN CLINICS
Established in 1996, Australian Skin Clinics is widely recognised as a leading cosmetic and aesthetic franchise business currently operating in Victoria and Queensland, with imminent presence in other Australian states. The company opened its first franchise clinic in 2011, achieving rapid expansion due to its successful business model and growing consumer demand for its services. By offering affordable, accessible and effective cosmetic treatments in beautiful facilities and delivered by experienced team members, Australian Skin Clinics ensures customer satisfaction every time. Australian Skin Clinics offers a range of results-driven cosmetic treatments to suit people of all ages, including laser hair removal, cosmetic injectables, microdermabrasion, and acne management, as well as treatments for rosacea, pigmentation, scarring, sun damage and skin care.
NATIONAL FINALIST BEGIN BRIGHT
Begin Bright opened its first franchise in 2011 and since then has launched 16 more businesses within the last three years with rapid growth plans. With a proven business model and operating system showing a fast break-even and impressive ROI, Begin Bright attributes its success to having marvellous franchisees, great backend training and support, and offering quality service. The franchise was designed to create happy, smart and confident learners. The current aim of the business is to offer more students the opportunity to learn at Begin Bright through school readiness, primary tutoring and holiday programs to offer stakeholders a fun, successful lifestyle and the chance to make a positive impact.
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AUSTRALIAN EMERGING FRANCHISOR OF THE YEAR
NATIONAL FINALIST COCO CUBANO
Coco Cubano is an emerging and revolutionary Cuban inspired café, restaurant, and bar group. It captures the Cuban passion for espresso, chocolate, cocktails, cigars, tapas, and life into a friendly fun and hospitable experience. Each location takes the creation of pleasurable and comfortable environments seriously and blends with the best in customer service and delivery. With 10 locations in New South Wales, Victoria, and Queensland, Coco Cubano is rapidly expanding. It has received accolades from Foxtel’s LifeStyle FOOD as part of the I Love FOOD Awards, Australia’s biggest people’s choice awards. In 2013 it was listed in the BRW Fast 100 as Australia’s 12th fastest growing company and second fastest growing food service business.
NATIONAL FINALIST SALTS OF THE EARTH
Salts of the Earth founder David Lindsay has been relentless in his search for high calibre businesspeople to join him in his quest to assist the many sufferers of asthma, hayfever, emphysema, eczema, psoriasis and other breathing and skin conditions in finding relief from their ailments. The Salts culture is so strong because their franchisees share David’s passion in this regard and the high level support delivered by David and his team has been influential in assisting his current franchisees to achieve their goals. It is a credit to David that he has introduced a new therapy to Australia and achieved such success in franchising so quickly; 11 franchises have been established to date, with a further 20 scheduled to open by June 2015.
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INTERNATIONAL FRANCHISOR OF THE YEAR
NATIONAL WINNER
SPECSAVERS
Specsavers opened its first stores in Australia in February 2008 and since that time has grown quickly to become market leader for eye tests and prescription eyewear, with more Australians choosing Specsavers than any other optometrist. Starting from a zero base in 2008, the franchise’s 295 stores recorded annual sales of $611 million in the year to 28 February 2014. In the past year Specsavers has engaged with the franchise and retail communities and was named FCA Established Franchisor of the Year in 2013, as well as ARA Australian Retailer of the Year.
HELPING AUSTRALIANS BECOME THE BUSINESS OWNERS THEY WERE BORN TO BE!
THE WHOLE SPECSAVERS TEAM IS PROUD TO BE ASSOCIATED WITH THE FCA FRANCHISING AWARDS.
In the six years since we launched our first Australian store, in 2008, we have opened 300 stores, built an award-winning manufacturing facility in Port Melbourne, created over 5000 current jobs and assisted more than 550 optometrists and optical retailers into their own retail franchise. Most important off all, we have focussed all our attention on helping our franchise partners to provide unrivalled value and customer service to Australians in every state and territory. To learn more about the Specsavers success story, contact Carly Parkinson on 0478 201 057 or carly.parkinson@specsavers.com
Retail Innovator of the Year 2014
Multichannel Retailer of the Year 2014
FCA Established Franchisor of the Year 2013
FCA Excellence in Marketing Award Winner 2013
Australian Retailer of the Year 2013
Australian Retail Employer of the Year 2013
Roy Morgan Research No. 1 for eye tests 2013
Asia-Pacific Best Retail Training Organisation 2013
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MULTI-UNIT FRANCHISEE OF THE YEAR
NATIONAL WINNER AND REGIONAL WINNER VIC/TAS
GRILL’D
Camberwell, Knox and Southland Brad and Matt Walker Brothers and business partners, Matt and Brad Walker are the franchise owners of the Grill’d locations in Southland, Knox, and Camberwell. Matt and Brad are both heavily committed to the development of their teams & local community, devoting time and money to a wide variety of worthy local causes. They also believe that strong family support is integral to success in business. With 35 years of experience between them, they were the proud first Grill’d Franchisees in 2006. From 2011 to 2013, they won the state FCA finals for a multi-unit franchisee.
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MULTI-UNIT FRANCHISEE OF THE YEAR NATIONAL FINALIST AND REGIONAL WINNER NSW/ACT BAKERS DELIGHT
Marketown and Thornton Anthony and Isla Kaye Anthony Kaye commenced his career with Bakers Delight in May 2005 as a sales assistant before moving to the production team, where his passion for baking was ignited. In 2006 he won the Ron Gillespie Award for Excellence in Baking and in 2007 he completed his baking trade qualification. Since then he has continued to win awards for excellence in baking. Throughout his professional development, he has been encouraged and assisted by his wife Isla. He leased his first bakery in 2008 at Thornton, which he eventually purchased. He became a multi-site operator in 2012 after purchasing the Marketown bakery.
NATIONAL FINALIST AND REGIONAL WINNER QLD/NT ELLA BACHÉ
Carindale, Post Office Square, Myer Centre and Capalaba Ann and Graham Thatcher After successful corporate careers, Graham and Ann Thatcher opened their first Ella Baché skincare and beauty salon in 2004. Since that time they have grown their business to five salons across Brisbane’s southeast, employing 43 beauty therapists and salon managers. Graham and Ann’s salons are multi-award winners, with accolades such as National Franchisee of the Year, as well as Ella Baché National Salon of the Year three times over the last six years. They believe any success they have achieved is from bringing corporate thinking to a small business.
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MULTI-UNIT FRANCHISEE OF THE YEAR NATIONAL FINALIST AND REGIONAL WINNER SA GELATISSIMO
Norwood and Gouger Street Gino Patini and Antonio Gagliardi Prior to embarking on their Gelatissimo journey, Gino Patini ran his own security installation company after leaving his role as a successful restaurant operator. Meanwhile, Antonio Gagliardi received a Diploma in Teaching and taught in Melbourne and Adelaide for twenty years before giving it up to run two popular Gametraders franchises in Port Adelaide and Salisbury. When Gino decided to join the franchise in 2007, he teamed up with Antonio to open the first Gelatissimo in Adelaide. In 2009 they opened another store on Gouger Street. After selling their original store, they opened an outlet in Norwood in 2013.
NATIONAL FINALIST AND REGIONAL WINNER WA SALON EXPRESS
Salon Express Rockingham and Colour Express Rockingham Karen Walsh Karen Walsh has been a franchisee of Salon Express for 12 years, five of those as a multi-unit franchisee. Since joining Salon Express Karen has had tremendous success with the growth of her business and is proud to employ over 30 staff including providing opportunities to apprentices. Karen has been a pioneer within the system by opening the first salon under a complementary brand name, as well as being the first franchisee to open two salons within the same shopping centre. Karen is a previous Franchisee of the Year and has also won Salon of the Year and Retailer of the Year awards.
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FRANCHISEE OF THE YEAR – TWO OR MORE STAFF
NATIONAL WINNER AND REGIONAL WINNER QLD/NT
SHINGLE INN
Mount Ommaney April and Tony Carnie, Nicki Nesbitt and Wiesiek Lewandowski Best friends April Carnie and Nicki Nesbitt were Shingle Inn’s first franchisees when they opened Shingle Inn Mt Ommaney in December 2009. In 2012, their husbands Tony Carnie and Wiesiek Lewandowski joined them in the business to create a stronger core team for smooth business operations. They constantly strive to embody the Shingle Inn’s declaration to be recognised by customers as the most loved café in the world and their patrons at Mount Ommaney come first. They have learned much in the past few years by making mistakes and celebrating plenty of wins, all while having lots of fun along the way.
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FRANCHISEE OF THE YEAR – TWO OR MORE STAFF NATIONAL FINALIST AND REGIONAL WINNER NSW/ACT FASTWAY COURIERS
Wollongong Anthony Hamod Anthony Hamod has more than 16 years experience in the courier industry, having worked with the franchise support office of Fastway Couriers prior to purchasing the Wollongong regional franchise in April 2004. He was also a training and area manager in the franchise industry, adding to his business acumen. He is an avid supporter of the Fastway franchise system and has been involved in the Fastway Franchise Advisory Council since 2009, as well as spearheading several internal programs that have benefited other franchisees across the country.
NATIONAL FINALIST AND REGIONAL WINNER SA BAKERS DELIGHT
Murray Bridge Marketplace Tim and Simone Swansson Tim and Simone Swansson have owned Bakers Delight Murray Bridge for two and a half years. Tim is a qualified baker and has been baking full time since the age of 15, winning the Bakers Delight Ron Gillespie Award for Excellence in Baking in 2004. Simone splits her time between the bakery and working as a part time Veterinary Nurse. They both share the care of the home and children around their busy work schedules.
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FRANCHISEE OF THE YEAR – TWO OR MORE STAFF NATIONAL FINALIST AND REGIONAL WINNER VIC/TAS OPSM
Wendouree Rajinder Uppal Rajinder Uppal migrated from India to Tasmania at the age of nine. In 2001 she graduated as an optometrist from the University of Melbourne. In the 10 years following this, she progressed in her career with a great drive and ambition to succeed. Today, she is a full franchisee of OPSM Wendouree. She is passionate about eye health and ensuring that her patients are able to enjoy the beautiful life experiences that good vision brings. As well as being an optometrist, manager, and practice owner, Rajinder is a mother to two boys.
NATIONAL FINALIST AND REGIONAL WINNER WA THE CHEESECAKE SHOP
Midland Alistair Borg and John Wilmot Passionate about franchising, John Wilmot and Alistair Borg have been franchisees with The Cheesecake Shop for 16 years. They are highly involved with the day-to-day management of their business. John and Alistair are community-minded and passionately support a number of local causes. Named as The Cheesecake Shop’s 2013 Franchisees of the Year for Western Australia, John and Alistair are dedicated to seeing their business succeed while helping the community.
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FRANCHISEE OF THE YEAR - LESS THAN TWO STAFF
NATIONAL WINNER AND REGIONAL WINNER VIC/TAS
OPSM
Waurn Ponds Rowan Prendergast A qualified optometrist, Rowan Prendergast has been a franchisee with OPSM since 2012. He lives with his family on Victoria’s Surf Coast and operates his franchise at OPSM Waurn Ponds in the southern suburbs of Geelong. In 2012, his franchise won a Local Marketing Award within the OPSM national network and he was a finalist in the 2013 Geelong Business Excellence Awards. He is a board director of Optometry Victoria, as well as an adjunct lecturer in the Deakin University optometry degree. Rowan has previously volunteered as an optometrist in places such as East Timor, the Kimberley and Pilbara, and Tonga.
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FRANCHISEE OF THE YEAR - LESS THAN TWO STAFF NATIONAL FINALIST AND REGIONAL WINNER NSW/ACT MISTER MINIT
Crown Central Benjamin Curran Following a rigorous selection process, Ben Curran was selected as Mister Minit’s Franchisee of the Year. The selection criteria included overall contribution, values, staff development, local initiatives, quality assurance, customer service, and trading results. He is a superb role model and leader within the Mister Minit franchise system. Ben has an outstanding focus on delivering great service to the ever-increasing number of customers at Crown Central and more recently at Miranda. It is noteworthy that he has achieved strong comparable sales growth this year in a tough market, building on previous trends. He is also the worthy recipient of the Mister Minit Japanese Frontline Scholarship.
NATIONAL FINALIST AND REGIONAL WINNER QLD/NT PACK & SEND
Chermside Maria and Wayne Varkevisser Maria and Wayne Varkevisser immigrated to Australia from South Africa on a 163 Business visa. Previously, they owned and managed multiple mobile phone stores in South Africa. The couple decided to join Pack & Send because it has a unique retail product offering and business model. They believe it allows them to set themselves apart from other logistic related businesses. They see their business as having no limits and can send anything anywhere in the world.
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FRANCHISEE OF THE YEAR - LESS THAN TWO STAFF NATIONAL FINALIST AND REGIONAL WINNER SA EFM HEALTH CLUBS
Mount Barker Robert Tyndall Having spent 20 years in the corporate world, Robert Tyndall realised it was time he followed his passion for fitness. Having been a member at EFM Health Clubs for the previous 15 years, he made the decision to become a franchisee. A newly acquired fitness coaching qualification and brand new EFM location in Mount Barker saw the start of an amazing new career at a time of life when most are contemplating slowing down. The highlight of the experience for Robert is the feeling he gets helping people from all age groups achieve their fitness goals, particularly those who have never been inside a gym before.
NATIONAL FINALIST AND REGIONAL WINNER WA CAR CARE
Fremantle Jim Hawley Now 45 years old, Jim had worked for a leading retail store for twenty years. After a four-month stint as a courier, he had the opportunity to purchase a Car Care franchise, which allowed him to use his previous experience in customer service. He believes in value adding services to existing clients while providing courteous and attentive customer service. Continuity of service for all clients is a core principle and he tries to maintain this for all. In addition to the flexibility and stability provided by the business, it also gives him the chance to help out in his community.
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FRANCHISE WOMAN OF THE YEAR
NATIONAL WINNER AND REGIONAL WINNER QLD/NT
HYDROKLEEN AUSTRALIA
Sharon Jurd Sharon Jurd is the director of the HydroKleen Australia, director of the HydroKleen Gold Coast franchise, and also the director of Sharon Jurd Events. With over 20 years experience in growing and building successful franchises, Sharon helps business owners through challenges, growth and expansion strategies in her role at Sharon Jurd Events. She delivers seminars and business mentoring in an impressive and informative format to offer attendees a proven formula for success in their business ventures. She also holds both one-onone seminars and larger forum events and can also help people set their businesses up to franchise..
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FRANCHISE WOMAN OF THE YEAR NATIONAL FINALIST AND REGIONAL WINNER NSW/ACT BEGIN BRIGHT
Tina Tower After starting her first business at 20 years old, Tina Tower set the pace for the next decade. By the time she hit 30 this year, she had built and sold two businesses, completed a degree, married and had two children, and founded the national franchise network of Begin Bright. Having been featured in the media for her achievements, Tina is passionate about inspiring young entrepreneurs. She also works with The Hunger Project and is determined to see the end of chronic hunger in her lifetime. She was the 2012 winner of the My Business Awards for Women in Business. In 2013 Begin Bright took out the Australian Small Business Champion Awards for Educational Services.
FRANCHISING
YOU DON’T NEED TO BE AN OPTOMETRIST TO PARTNER WITH US. An OPSM franchise makes great business sense! Compare our franchise model with other opportunities to see for yourself just how attractive an OPSM franchise is. We have opportunities throughout Australia and New Zealand. Ph: 1300 961 588 or visit opsm.com.au/franchises
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FIELD MANAGER OF THE YEAR
NATIONAL WINNER AND REGIONAL WINNER NSW/ACT
JAMAICA BLUE
Danika Heslop Danika Heslop started her career as a chef in 2000 fresh from high school. After completing her culinary education at the 5 star Intercontinental Hotel, her passion for food and cooking saw her working in top Sydney restaurant Quay, and Norway’s 2 Michelin star restaurant Bagatelle. After a successful career working at top restaurants in both Australia and Europe, she was looking for the next step in her career and took on a challenging role at Foodco. As a Senior Food Consultant, she uses her skills, passion and knowledge to mentor Jamaica Blue franchisees and staff members across Australia and New Zealand.
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FIELD MANAGER OF THE YEAR NATIONAL FINALIST AND REGIONAL WINNER QLD/NT POOLWERX
Andrew Kidd The combination of 14 years of operations experience and study toward a Bachelor of Social Science and Bachelor of Education provide the tools Andrew Kidd uses every day when working with Poolwerx franchisees. He is passionate about getting the best out of people while always considering the big picture. With an immense knowledge of business operations and technology, Andrew is a quiet achiever. He is the type of field manager who is not afraid to tackle the serious issues and see challenges through to their resolution with subtlety, determination, and a strong sense of purpose.
NATIONAL FINALIST AND REGIONAL WINNER SA WENDY’S SUPA SUNDAES
Simon Underwood As the South Australian Regional Manager for Wendy’s Supa Sundaes, Simon Underwood believes that the role of the field manager is to support and promote a franchise to the best of their ability. He has 20 years experience in the retail industry and has been an employee of Wendy’s since 2010. He sincerely believes in the overarching business philosophy of creating fun and delicious treats for all ages and is proud to be part of the team.
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FIELD MANAGER OF THE YEAR NATIONAL FINALIST AND REGIONAL WINNER VIC/TAS THE CHEESECAKE SHOP
David Lacosegliaz As an Area Manager for The Cheesecake Shop franchisees in Victoria, Tasmania, Australian Capital Territory, and Wagga Wagga, David Lacosegliaz handles business analysis and planning, compliance, and franchisee liaison and training for 15 franchises. He also oversees all stores in this territory for upgrades and brand refreshing. After completing a four-year apprenticeship in baking and pastry, he worked in the pastry kitchen at Crown Casino for two years and then at the Grand Hyatt in Melbourne for two years before joining The Cheesecake Shop in 2000. Among many other vital duties, he undertakes regular store visits to improve performance, compliance, and to maintain positive communications between the franchisee and franchisor.
NATIONAL FINALIST AND REGIONAL WINNER WA THE CHEESECAKE SHOP
Ryan Potts Ryan Potts has been with The Cheesecake Shop since 2008. In this time, he has taken on the roles of National Quality Assurance Auditor, Franchise Business Coach, and his current position as Area Manager. With a background in hospitality management, Ryan is dedicated to helping franchisees succeed by providing exceptional business support. He considers himself fortunate to have the opportunity to support franchisees in growing and improving their business.
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SUPPLIER OF THE YEAR
NATIONAL WINNER
SHIFT8
Shift8 is a leader in cutting edge point of sale and business management systems designed specifi cally for the franchise industry. It has scalable software solutions for established franchisors with hundreds of stores or for those just starting out. Designed in Australia for franchisors with a local or global focus, Shift8’s cloud-based management suite, HiveMind, makes managing multiple sites across a network easy while providing the detailed business analytics and powerful reporting capabilities required of a comprehensive POS management system.
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SUPPLIER OF THE YEAR
NATIONAL FINALIST SPECTRUM ANALYSIS AUSTRALIA
As professional consultants, Spectrum Analysis Australia provides statistical analysis and predictive modelling for the purposes of understanding the drivers of demand along with the knowledge to create optimum location and distribution strategies. It also gathers and presents demographic, geographic, and traffic information using mapping and GIS systems. To support this, Spectrum Analysis Australia has built up significant geo-demographic databases, technology, and processes that add significant value to extensive real world experience. All staff are relevantly qualified in required analytical disciplines. This gives Spectrum Analysis Australia a unique range of experience, from directors to management to support staff.
NATIONAL FINALIST WHIRLWIND PRINT
Whirlwind Print has been delivering defi nitive marketing solutions to franchises for over 12 years. It uses leading edge technologies and equipment to guarantee a fi rst class product and service to clients. The needs of franchise clients define the Whirlwind Print service and the offerings are continuously improved thanks to feedback. The latest upgrade to the e4print system demonstrates a commitment to delivering the best possible solutions. The Whirlwind Print team delivers excellent service and constantly liaises with franchise clients. This is a point of difference from competitors, and the team are working together to become Australia’s favourite printer.
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SUPPLIER OF THE YEAR
NATIONAL FINALIST WALKER WAYLAND
Walker Wayland WA is an independent firm of Perth based chartered accountants and business advisors. It is a midsized firm with three directors and 26 staff, with offices in Como, Mandurah, and Pinjarra. It has been established for over 13 years in its present form. The firm is a leading but independent member of Walker Wayland Australasia Limited, with 13 offices across Australia and New Zealand. The firm is also an independent member of BKR International, an international association of like-minded accounting firms. BKR International has over 150 member firms with over 300 offices in 70 countries throughout the world.
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EXCELLENCE IN MARKETING
NATIONAL WINNER
OPSM
OPSM is a leading eye care and eyewear retailer and has been looking after the eyes of Australians for over 80 years. With nearly 400 stores across Australia and New Zealand, OPSM helps more than one million Australians see more clearly each year. OPSM star ted franchising in 20 08 and has gone from strength to strength. Through experienced optometrists, world - class technology, and exceptional ser vice, the goal is to raise the standard of eye health and eye care. The OPSM Eye Check app uses innovative technology to proactively encourage people to check the qualit y of their vision.
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EXCELLENCE IN MARKETING
NATIONAL FINALIST MUFFIN BREAK
Great Bake Sale Muffin Break is proudly celebrating 25 years in the Australian Franchise Industry. Award winning espresso and freshly baked products made onsite remain at the heart of the brand and see its current global footprint at more than 282 bakery cafés across four regions. Muffin Break is delighted to work with the local community on a number of projects and none more so than the Great Bake Sale by offering schools the chance to win freshly baked muffins to sell at a local school event to raise much needed funds. Due to its success, the Great Bake Sale is now an annual event.
NATIONAL FINALIST WENDY’S SUPA SUNDAES
Today, Wendy’s Supa Sundaes is one of the most recognised and well-loved franchise brands in Australia, delivering treats and special experiences to people of all ages across its 250 stores in Australia and New Zealand. Wendy’s Supa Sundaes launched a new brand strategy in November 2011 to reflect the core values of the business. This campaign is all about creating a fun and delicious experience for customers in a simple way, going back to basics and re-establishing Wendy’s as market leader of shakes in the Australian market.
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EXCELLENCE IN MARKETING
NATIONAL FINALIST JAMAICA BLUE
As one of Australia’s most successful retail franchise companies owned and operated by The Foodco Group, Jamaica Blue has a simple philosophy guiding its success. By only sourcing, roasting, and preparing the very best coffee using only fresh, locally sourced ingredients Jamaica Blue has created a strong brand to suit any location. Each café is carefully and creatively laid out according to the style of the location, meaning that every one of the more than 130 cafés is unique. They encompass everything from fully licensed café restaurants to small espresso bars. A simple philosophy together with empowered and passionate franchise partners are the Jamaica Blue recipe for continued success.
NATIONAL FINALIST MUFFIN BREAK
Win Your Daily Cup Signature espresso and freshly baked products made onsite remain at the core of the Muffin Break brand. There are now more than 282 bakery cafés across four regions, with Muffin Break being part of the Australian franchise industry for 25 years. The franchise prides itself on delivering the perfect coffee just the way the customer likes it. As part of this campaign, Muffin Break asked potential consumers how they take their daily coffee by collecting as many coffee orders from Australians as possible, with astounding results.
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FRANCHISOR SOCIAL RESPONSIBILITY
NATIONAL WINNER
SPECSAVERS
Since opening its first Australian store in February 2008, Specsavers has rapidly grown and now has 295 locations. It is a market leader for eye tests and prescription eyewear and more Australians are choosing Specsavers than any other optometrist. After engaging with the franchise and retail communities, it was named FCA Established Franchisor of the Year in 2013. Specsavers believes strongly in supporting local communities and encourages all team members to actively participate in fundraising programs. It also contributes to a wide variety of charities, in particular the Fred Hollows Foundation and Seeing Eye Dogs Australia.
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FRANCHISOR SOCIAL RESPONSIBILITY
NATIONAL FINALIST ZAMBRERO
Zambrero is a quick service restaurant franchise that sells healthy Mexican food to support humanitarian projects in Africa, Asia, and the Americas. Since being formed in 2005 by Dr Sam Prince, millions of meals have been provided to those living in poverty around the world through the Plate 4 Plate initiative. Plate 4 Plate is Zambrero’s way of providing food to those in need. For every burrito or bowl purchased at Zambrero, a meal is donated through distribution partner Stop Hunger Now, which distributes food to those in the developing world.
NATIONAL FINALIST PLATINUM ELECTRICIANS
Joshua Nicholls is the CEO and Founder of Platinum Electricians. In 2001, he started Platinum Electricians simply as one tradesperson in a van. After 13 years hard work, Platinum Electricians now turns over $20 million and has 175 employees providing electrical repairs, maintenance and installations to residential and corporate clients across Australia. Today, Platinum has 32 franchisees and over 100 service vans in all major Australian capital cities. This growth is matched by the philanthropic initiatives that form part of the business. In partnership with World Vision, Platinum Electricians is working towards sponsoring a child for every van out on the road, with 100 children as recipients already.
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FRANCHISOR SOCIAL RESPONSIBILITY
NATIONAL FINALIST WENDY’S SUPA SUNDAES
As one of Australia’s leading franchise brands, Wendy’s Supa Sundaes is committed not only to delivering treats and special experiences to people of all ages across its 250 stores, but also to helping the community. In choosing a national charity to support, it was important to align with one fitting the business objectives and branding. CanTeen was the obvious decision, supporting young people facing cancer in their lives. This charity is also one that many young staff members at Wendy’s Supa Sundaes could relate to, as well as customers, making the cause one close to the heart.
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FRANCHISEE COMMUNITY RESPONSIBILITY AND CONTRIBUTION
NATIONAL WINNER AND REGIONAL WINNER QLD/NT
GRILL’D
Cairns David Price David Price is a Franchise Partner at Grill’d Cairns, which he opened in September 2010 to fulfil his ambition of business ownership. With an interest in learning what makes things work, David completed a Science Degree at the University of Melbourne in 1989. After 17 years learning sales, marketing, and leadership at GSK, he was ready to succeed in his own business. Grill’d is a brand that he loves, as the business has the integrity to stick to its values. David believes that serving locals both inside and outside the restaurant is why Grill’d Cairns is succeeding. He feels that businesses owe it to the community to give back because local support is vital and that it is the right thing to do.
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FRANCHISEE COMMUNITY RESPONSIBILITY AND CONTRIBUTION NATIONAL FINALIST AND REGIONAL WINNER NSW/ACT BAKERS DELIGHT
Fig Tree and Shellharbour Mick and Patty Fuller Mick and Patty Fuller started in Bakers Delight 15 years ago and opened the first Bakers Delight in the Illawarra region. Their bakery in Dapto operated for a year before the couple opened a second store at Figtree. During that time, they trained four franchisees, who all opened bakeries in the area. This helped form the good relationships they have with their fellow franchisees. After 10 years, Dapto was sold and they concentrated on Figtree. Earlier this year they opened the Shellharbour location. They now employ 40 local staff between the two bakeries and, over time, have taken on 20 apprentices.
NATIONAL FINALIST AND REGIONAL WINNER SA BAKERS DELIGHT
St Agnes Silvestro and Meredith Capurso For 25 years, Silvestro Capurso worked in the juvenile justice system across Queensland and South Australia after training as a teacher. Having had such a fulfilling career, he was looking to set his family up for retirement. His wife Meredith Capurso joined him in this venture and together they purchased Bakers Delight St Agnes in 2007. Now they are happy to be their own bosses and their success is leading to an enviable retirement plan.
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FRANCHISEE COMMUNITY RESPONSIBILITY AND CONTRIBUTION NATIONAL FINALIST AND REGIONAL WINNER VIC/TAS Elsternwick and Carnegie GRILL’D Brent and Ann Howard
Brent and Ann Howard have owned and operated Grill’d Elsternwick for seven years, and Grill’d Carnegie for almost three. During this period they have won many awards from a number of organisations, including the Grill’d local marketing and customer experience awards. As locals, they are passionate about giving back to their community. The restaurants have been home to a number of significant fundraisers, such as donating $5 from each burger sold over a nominated weekend to charity. At Carnegie, this resulted in $5,000 being donated to the McKinnon Basketball Association and two major fundraising weekends at Elsternwick raised $25,000 for the Y-House Foundation. They also support in excess of 75 local junior sporting clubs and a number of other youth programs.
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FRANCHISE HALL OF FAME
GREG NATHAN After qualifying as a registered psychologist in 1982, Greg Nathan decided to take a different career path. He became a multi-unit franchisee with Brumby’s. He learned how to make dough as a small business operator and joined the franchisor team in senior marketing and operations roles, contributing to many of the systems that have enabled the company to become one of Australia’s longest standing franchise brands. In 1989 Greg founded the Franchise Relationships Institute (FRI) to apply what he had learned in franchising and psychology. FRI is today widely regarded as the global leader in providing tools and education programs to help franchisors and franchisees achieve profitable partnerships and operational excellence. Greg is the author of six popular franchising books that have sold over 110,000 copies. He has also mentored over 10,000 franchisor executives in 15 countries using FRI’s proprietary models and systems, such as The Franchise E-Factor, the Franchising Wheels of Excellence, the Group Scoop, and the Nathan Profiler.
Franchise executives all over the world enthusiastically read Greg’s fortnightly Franchise Relationship Tips and his work has been particularly popular in the USA. In 2007 he was named one of the top 20 thought leaders by Franchise Times Magazine and he is one of the few people without a legal qualification to deliver the opening keynote address for the American Bar Association’s franchising conference. Between 2002 and 2013 Greg travelled annually to the USA to attend the IFA conference and earn CFE educational credits, making him the first Australian to be awarded the International Certified Franchise Executive qualification. Through his research, writing, and participation in numerous franchising committees and conferences, Greg has been an active contributor and a global ambassador for Australian franchising.
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So ou want TO BUY A
BUSINESS
?
CONGRATULATIONS. If you’re considering going into business for yourself and you have picked up the MYOB FCA Excellence in Franchising Awards annual, you’ve taken your first steps towards success. There are many reasons to go into business for yourself. Key among them: the opportunity to be your own boss, the challenge of building something, and work/life balance. If the idea of starting a business from scratch doesn’t appeal to you, there are other ways. You can invest in a proven concept, brand and product, one that your future customers will already know.
If the idea of being your own boss, with the added benefit of a support network, training and a recognisable brand sounds appealing, then franchising might be for you. The most important thing you can do before investing in any business is research. On franchising as a business model, on the type of business you’d like to invest in, on your brand of choice, and most importantly, on yourself. But how do you go about it and what resources are available to you? Franchising in Australia is worth an estimated $144 Billion in annual revenue to the Australian economy, which is a sizeable portion of GDP, and something the Government takes seriously.
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As such, it is a regulated way of doing business. The Franchising Code of Conduct, monitored by the Australian Competition and Consumer Commission, ensures that while Australia is the most regulated place to franchise on the planet, it also boasts best practice and therefore the most fertile breeding ground for franchisee success in the world. What should you know before signing up? The above mentioned Franchising Code of Conduct, while heavy source material, is essential reading before committing to a franchise business. By gaining an understanding of the Code, you will be well placed to ask the right questions during the recruitment process. It is essential you understand the mechanics of a franchise agreement and exactly what you’re signing up for. Research from
the Asia Pacific Centre for Franchising Excellence at Griffith University in 2013 cited a lack of contractual understanding as one of the key reasons franchisees fail. If the Code is too much to digest at the beginning, Griffith has developed a free online franchise pre-entry education course. Consisting of five modules and sponsored by the ACCC, this course is a key part of any prospective franchisee’s due diligence. You can find the course at: www.franchise.edu.au What else do you need to consider? Having the support of loved ones is very important. Owning and running your own franchise business can be very rewarding, but it can also have tough times. It is very important to have
supportive loved ones to help you do your best and to provide support if things do get tough, so you can have thetenacity to work through the rough times.
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You can start your research at: www.franchise.org.au and check out franchise opportunities at the Franchise Council of Australia’s official directory: www.franchisebusiness.com.au
What should you ask for from a potential franchisor? Apart from the obvious, like investment amount and inclusions, length of term and training, you will also need to know renewal arrangements, end of term obligations, territory restrictions and marketing plans. This is by no means an exhaustive list. The pre entry course mentioned on the previous page features a module on questions to ask franchisors. A good franchisor will also put you in touch with multiple current franchisees so you can discuss their experience with the brand and get a feel for what day-to-day life would be like. Attending events like the Franchising and Business Opportunities Expo (www.franchisingexpo.com.au) provides an excellent opportunity to ask those questions face to face. Should you be in a position to attend, the FCA strongly recommends visiting as part of your initial research and due diligence.
A CUT ABOVE Just Cuts™ CEO & Founder Denis McFadden has set the pace for the hair & beauty industry, implementing a NEW marketing, communications and POS system (Just Online) that drives direct communication between B2B & B2C markets; exclusive to Just Cuts™. Cutting edge technology, innovation and expansion. The future looks bright for the largest hairdressing franchise in the southern hemisphere.
Congratulations to this year’s winners and nominees on your amazing achievements. Here are some of ours...
SIONAL JUSTICE PROFES
TM
EXCLUSIVE TO JUST CUTS TM
Just Cuts™ are proving to be a cut above the rest with their recent investment in themselves. With 64% of franchisees being multisite owners, Just Cuts™ have a ‘genuine business system’ that is second to none but what are they doing to remain profitable in the future? The answer to this, internal growth. With a strategic vision to double their market share by 2017, Just Cuts™ have looked within their current systems to ensure they remain industry leaders.
To celebrate the first birthday of JUSTICE Professional in September, we launched three new products!
Developed by a working group of Just Cuts™ Franchise Owners, Just Online has systemised and simplified daily operational tasks for Stylists allowing real-time remote access for Franchise Owners. Just Online gives franchisees a real-time snap shot of their business allowing them to work ON their business rather than in it.
TM
Just Online has streamlined both internal and external communications from the international support office in Sydney (Just Cuts™ Academy).
Who HAD your favourite JustCutsStyle ?
A cloud based operating tool, Just Online drives 360 communication from remote locations between the Just Cuts™ Academy, Franchisee, Salon (Stylist) and Client in real-time. Tracking consumer behaviour, the system has been developed to communicate national marketing campaigns and capture the data of the 66,000 Clients Just Cuts™ style every week. This information has given greater ROI for franchisees driving more Clients into the salon ensuring more intelligent local area marketing and national marketing campaigns moving forward. But innovation has not stopped here, the Just Cuts™ kiosk now joins the traditional inline salon as a cost effective entry point for Stylists making the transition into business owners. Mitigating early financial risk, the kiosk runs at both a lower purchasing price (from AUD$100,000) and lower operational costs. Just Cuts™ COO, Amber Turnbull, also sees the kiosk as a key factor in the future growth of multi-site franchisees, moving into additional satellite sites in high foot traffic shopping centres. ‘We have developed a training program that encompasses all areas of the business with an ongoing support program in place to ensure the transition from both Stylist to Owner and Owner to multi-site franchisee is seamless.’ Turnbull said. Just Cuts™’ growth can also be credited to promoting Style Cuts™ cuts for everybody! Currently boasting a Client base of 50/50 male/female, Just Cuts™ market to the whole family.
Beau Ryan or Jordan Roughead
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Congratulations to Just Cuts™ 2014 Australian Franchise Owners of the year:
Cassandra & Damian Colefax
Cassandra & Damian own all five Just Cuts™ salons in Tasmania.
I D ID IT.
“Sometimes I have to pinch myself. I live where I want to live and work when I want to work. The Leather Doctor Franchise has provided me the opportunity to really enjoy my life. This system is a winner!“ - Casey Reid Franchisee
Exciting new brands are now available following the same winning system, The Leather Doctor, The Timber Doctor and The Fabric Doctor. This is real opportunity.
Call 1300 543 284 or visit www.myleatherdoctor.com.au You can do it too.
We work as partners with our clients and enjoy our client’s success!
FRANCHISE LAW FIRM OF THE YEAR 2014 (CORPRATE LIVEWIRE) WISEWOULD MAHONY IS A LEADING AUSTRALIAN FIRM THAT SPECIALISES IN THE AREA OF FRANCHISE LAW LAWYERS IN LOVE… WITH FRANCHISING THE FIRM OFFERS FRANCHISORS A BROAD RANGE OF SERVICES INCLUDING:
WE OFFER FRANCHISEES A BROAD RANGE OF SERVICES INCLUDING:
• Consultancy and advice on establishing new franchised system
• Fixed fee, quick turnaround franchise assessment for franchisees
• Assessment, review and upgrade of existing
• Advice regarding rights and obligations under the Franchising Code of Conduct
franchised systems and documents • Systems, legal and Trade Practices compliance • Dispute resolution, solutions and strategies • Intellectual Property, protecting your copyright/brand • Structuring of the Franchise considering legal, taxation and asset protection
• Risks of Franchising and solutions to reduce exposure • Structuring of the Franchise from legal, taxation and asset protection perspectives • Access to specialised Franchise Accountants • Dispute resolution strategies and solutions without litigation
• Master Franchise Agreements
• Acting for franchise advisory councils and representative franchisee groups
• International Franchising and support worldwide – US/Europe/New Zealand
• ACCC complaints and investigations.
• Access to a network of leading Consultants in the franchise industry • Trade Practices (ACL), ACCC investigations and prosecution
THE FIRM PROVIDES FIXED FEES TO FRANCHISORS AND FRANCHISEES.
Wisewould Mahony | Lawyers
419 Collins Street | Melbourne VIC 3000 p +61 3 9612 7297 | f +61 3 9629 4035 | robert.toth@wisemah.com.au
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