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SEARCH ENGINE OPTIMIZATION (SEO)

SEO is used to optimize content, technical configuration and link popularity of a website to that pages could rank higher on the search engines like Bing or Google based on the relevant and popular keyword search queries. These include keyword titles, header tags (H1), image ALT tags, meta descriptions, descriptive URLs, schema markup, etc.

SOCIAL MEDIA MARKETING (SMM)

SMM is the process of brand awareness and driving traffic towards your website by outlining your social media goals, strategies used to achieve them, and tools and analytics used to keep track of your progress. It's about grabbing the target audience’s attention on the internet and socially interacting among themselves and your brand.

SOCIAL MEDIA OPTIMIZATION (SMO)

SMO is using the power of your social media networks for the growth and management of the organization’s brand awareness. It encourages your businesses to audit, analyze and accounts to stay under social media practices. It includes connecting with customers and spreading awareness about the brand’s or services.

CONTENT WRITING

The practice of planning, writing, publishing, and editing online content through professional marketing writing skills is called Content Writing. It includes writing informative blogs, articles, podcasts, or video scripts, and content for social media posts such as Twitter, Facebook, Instagram, text posts on Reddit, etc.

GOOGLE ADS Google Ads are paid advertisements and where a certain amount is deducted from the advertiser every time someone clicks on their ads. The ads appear on the search pages of google.com (SERP) through Google Ads or advertisements and they pop up on other web pages through Google AdSense.

E-MAIL MARKETING Email Marketing is a direct marketing strategy that uses personalized emails to target your audience or customers and share information about your new products, services, or updates. It lets businesses boost their revenue and conversions by educating subscribers or customers about the brand and achieving goals.

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