altering the rogers skyline through thoughtful development at pinnacle hills
The story of Pinnacle Hills in Rogers, AR, is one of vision, partnership, and transformation. What began as an ambitious idea has become a thriving destination through the collaboration between Crossland and the J.B. Hunt family. Together, we have delivered nine facilities totaling more than 1,000,000 SF, along with two parking garages providing over 2,000 stalls. The result is a district that blends Class-A office space, entertainment, hospitality, retail, and infrastructure into a vibrant hub for Northwest Arkansas.
From the beginning, this work has been defined by trust and collaboration. The J.B. Hunt family brought a generational commitment to investing in their community, envisioning Pinnacle Hills as more than a collection of buildings - it would be a place that sparks economic growth and enhances quality of life. Crossland matched that vision with expertise and craftsmanship, ensuring every project was delivered to the highest standard.
The scope of development is diverse, but the consistency of quality ties it all together. Office
towers attract top businesses with modern, adaptable workspaces. Entertainment and hospitality venues draw visitors and energize the area. Retail centers provide a home for both national brands and local entrepreneurs. Supporting it all, parking and infrastructure ensure accessibility and long-term growth.
Beyond square footage and statistics, the true impact of Pinnacle Hills lies in the community it has created. These projects have generated jobs, attracted investment, and given Rogers a distinct identity as a place to work, gather, and connect. Every milestone was reached through teamwork, openness, and a shared dedication to doing things right.
Today, Pinnacle Hills stands as a testament to what can be accomplished when vision meets execution and when partners treat each other as equals. For Crossland and the J.B. Hunt family, it is more than development - it is a legacy built on collaboration, quality, and trust.
developing Wichita State University’s Innovation Campus, one building at a time
Over the past decade, Wichita State University has transformed its campus and educational approach through the development of the Innovation Campus - a visionary initiative that redefined the role of a modern university. At the heart of this transformation was a bold partnership between WSU and Crossland, united by a shared belief in the potential of applied learning and industry collaboration.
What began as an ambitious idea to convert a university-owned golf course into a hub of innovation has evolved into a nationally recognized model for experiential education. The Innovation Campus now boasts over a dozen new facilities, including research centers, corporate offices, and state-of-the-art academic buildings. These developments have not only altered the physical landscape of WSU but have also established a dynamic environment where students engage directly with industry leaders, gaining hands-on experience that sets them apart in the job market.
Crossland’s role in this transformation has been pivotal. By embracing WSU’s vision and contributing to the construction of key facilities, Crossland has helped create spaces that foster collaboration, innovation, and real-world learning. This partnership has been instrumental in positioning WSU as a leader in applied learning, attracting students and faculty committed to making a tangible impact in their fields.
The success of the Innovation Campus stands as a testament to what can be achieved when educational institutions and industry partners work together toward a common goal. Through strategic investment and a commitment to excellence, WSU and Crossland have not only enhanced the university’s offerings but have also contributed significantly to the economic and cultural vitality of the Wichita community.
parking structures
Crossland has extensive experience delivering parking structures of all sizes—from small 100-stall lots to complex, multi-level garages approaching 1,000 spaces. Whether standalone or integrated into larger developments, we understand the critical role parking plays in the overall functionality and flow of a project. Our team is well-versed in efficient layout design, structural systems, and durable finishes, ensuring every garage we build is safe, accessible, and built to last.
WATTERS CREEK PARKING GARAGE
Crossland constructed the six-story parking garage serving the Watters Creek Hotel and Convention Center, delivering approximately 1,000 structured parking spaces to support a highdemand hospitality and event destination. Attached to the 40,000 SF main convention hall, the garage was designed for efficient traffic flow, intuitive access, and seamless connectivity for hotel guests, event attendees, and staff. Built with durable materials and clear circulation, the garage accommodates peak convention traffic while enhancing the overall functionality of this large-scale mixed-use development.
BAYLOR, SCOTT & WHITE GARAGE
Crossland constructed a 408,366 SF parking garage for Baylor Scott & White, delivering 650 structured parking spaces to support one of the region’s busiest healthcare campuses. Designed for both efficiency and durability, the garage features multiple access points, clear circulation paths, and integrated safety systems to accommodate high daily traffic volumes. Built with long-term performance in mind, this project reflects our ability to execute large-scale parking solutions in demanding, fast-paced environments like active medical campuses while maintaining uninterrupted operations and prioritizing patient, staff, and visitor safety throughout construction.
We’re proud to be ranked among the top builders in the nation, but numbers only matter when they protect your project.
• Nationally ranked company by ENR Magazine Why it matters to You: FAMILY OWNED & OPERATED
• Financial strength that provides stability and confidence
• The power of 2,000+ experienced professionals
• Local teams and knowledge with national reach
• Proven performance across 400+ projects annually
$6 BILLION
