The
Cross Diamond Chronicle Bul ls Bred FOR D Tough! www.crossdiamondcattle.com October 2022, Volume 15
Sur thrivability, Par t 2
I
t was ten years ago in the drought years of 2012 and 2013 that we first coined the term "surthrivability." It's loosely defined (because, it's loosely a word) as the ability not only to survive in tough times, but to actually thrive under trying conditions. In 2013, we defined the term as it pertained to the cattle-- they were developed and conditioned in a particular way that allowed them to take adversity in stride and remain productive.
Now, here we are, a decade down the road and still seeing the value and reward of a management system that focuses on optimum care and use of forages to build a resilient, productive cowherd. Our mission statement refers to “studied stewardship.” This means to us that we are always learning, adapting and growing in our management practices-- both in utilization of forage and in cattle nutrition, health and genetics.
We are surrounded by a team that has fostered surthrivability in and among themselves, as well. We are blessed to work with great people on a daily basis. Weather conditions have been brutal at many different points this year, as many of you can relate to: relentless wind; dry, dusty conditions; fires and record heat have been a few of the weather challenges in our area. This team has come together to strategize and plan to make decisions based on current resources and conditions, while keeping an eye to the future. We are surrounded by a team of people with stewardship in their hearts-faithfully caring for the land and livestock., whatever the adversity. Another group of people we are blessed to work with are our great
consignors. As you read about them in the following pages, you will see a common thread of dedication and service to their cattle, the industry and to you. What a joy it is to be among the two percent of the nation involved in production agriculture. We know that stewardship and dedication to land and cattle is not the exception- it is the norm. Cattlemen and women in this day and age must have surthrivability, dedication and love for what they do. May we all encourage and lift one another up as we go about the business of surthrivability.
Annual Sale December 12, 2022
In this issue:
*photo jour nal
*news and notes from our guest consignors *Sunday Cattle Drive and featured speaker