Customer Relationship Management Strategy Perth

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Customer Relationship Management Strategy Perth With the stumbles towards progress in Perth’s own town management, it’s very encouraging to see leaps and bounds be made in other areas through harnessing Customer Relationship Management. Some towns simply fail to thrive because of their economic insignificance and conditions such as high unemployment rates, or simply because they don’t have the appeal as a place to settle, live, and raise a family. A collection of small issues such as vandalism, poor trash collection, roadkill, and street gangs can quickly turn a good neighborhood into a hostile environment. The Borough of Newham in greater London, England is well aware of this, and is also why they took advantage of Microsoft Dynamics CRM to help transform itself for the better. To combat these non-emergency issues as well as make Newham more welcoming towards new residents, the small, yet densely populated borough, has designed two apps based on Dynamics CRM. The first is the Love Newham app for Windows Phone, which gives citizens the ability to report any neighborhood issues and have the city council deal with the issues on the same day. The system works by sending resident-generated reports directly to a social workers in-vehicle tablet. Action can then be immediately taken.


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