CRM Customer Relationship Management in 2015 Rather than cost savings, growth seems to be the year’s theme. That’s quite the opposite of previous years wherein organizations looked to cut back costs associated with sales, marketing, and customer service. This year, participants did not include cost cutting in their top half objectives. This also suggests that organizations looking to make savings, are avoiding cuts that might negatively affect customer experiences. Last year’s biggest concern was gaining a single view of the customer. This year, participants overwhelmingly stated the lack of a well-defined CRM Increase Sales Strategy Perth as the number one issue regarding the threats to the success of their customer initiatives. This suggests that quite a huge progress has been made since the previous year. Organizations have finally realized that they actually do need a strategy. And without any strategy, no matter what technology they use, their customer relations will remain bad along with their revenue growth.
In the last 10 years, the report says that customers’ trust in big businesses has declined rapidly. Customers are complaining more and becoming more willing switch vendors if they have a poor experience. Customers are now also more inclined to share their experiences with others, whether good or bad, particularly across social networks.