Your Guide to Managing Customer Complaints in Manufacturing Business If you have to measure your business performance, how would you do that? There are several parameters that you can quote like customer base, volume of orders, total sales, etc. but is that all? Nope, it isn’t because it is lacking one of the main parameters to assess where your business stands. That parameter is finding out how your customers perceive your brand.
One of the best ways to find your brand’s perception and customers’ satisfaction level is tracking your customers’ complaints. You should have a way to handle issues pertaining to different parties including customers, vendors, partners, etc. Customer complaints are one of
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