All You Need to Know about a Customer Self-Service Portal A customer self-service portal, as the name suggests, is a website or an application that allows customers to help themselves. Businesses leverage customer portals to help their customers find answers to their common queries and questions easily on their own. Customers may also place orders, raise complaint tickets, track their progress, etc. without any need for human support. It is a win-win situation for both your organization and your customers. Because for you, it takes away the hassle of handling redundant queries and complaints. For customers, it helps solve most of their problems themselves which saves their time and engages them.
Elements and Features to Consider When Building a Customer Portal When you build a customer portal, there are a few elements and features you can not miss!.
1. Online Community When you build your own customer portal, having an online community for your customers is important. This way, you allow them to discuss your products, their features and share their experiences via forums. User-generated content can be a great way to boost your credibility via good reviews and recommendations. One thing you need to make sure is to moderate the content after regular intervals. Check it for any spam and violation of language guidelines, respond to your customers’ frequent queries, questions, or complaints.
2. Ticket Generation
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