Table of Content
1. About the Brand
2. Logo
3. Typography
4. Colour Palette
5. Image Guidelines
6. Tone of Voice
7. How NOT to Use the Brand
8. Print Implementations
9. Web Implementations
About the Brand
We are the result of the desire to share our faith and beliefs, our way of life. Because Christ is alive!
VIVE! Alive! Vivant!
Christian Clothing Brand
Vive is more than a brand—it’s a movement. Based in British Columbia, Canada, we create eco-friendly casual wear that inspires and evangelizes. Our designs feature biblical messages of hope, faith, and transformation in English, Spanish, and French, embracing diversity. We believe Christ lives, and this truth should be shared boldly through what we wear. Vive is for the young, passionate, and hopeful—those who live authentically and make a difference.
Vive’s target audience (20-36 years old, British Columbia) values sustainability, quality, but mainly ethical brands that align with their faith and modern lifestyle.
2 Brand Logo
The Vive logo represents the Lamb of God, a powerful symbol of sacrifice and redemption. The name “Vive” (which means “Alive” in Spanish) reflects our roots while serving as a bold declaration of faith: Christ is alive! More than just a name, it represents the heart of our beliefs—a message of hope, resurrection, and the eternal presence of Christ in our lives.
Logo Composition
Logo Variations
Logo Uses
Vertical
Only Wordmark Only Brand Symbol
Typography
3
For Vive, typography plays a key role in reinforcing our modern, approachable, and faith-centered identity. We chose Kanit and Space Grotesk because they combine clarity, impact, and a contemporary style, resonating with the tastes of Gen Z and Millennials. Additionally, these fonts are accessible and versatile, working seamlessly across both digital and
Primary Typeface Kanit Usage
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk lL
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Headlines, large titles, branding elements
Body Text: 10pt / 14pt
Headings: 24pt / 28pt
Weights: 300, 400, 600, 700
Line Height: 1.4 (body) / 1.2 (headings)
Secondary Typeface: Space Grotesk
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk lL Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
Usage
Body text, UI elements, small labels
Body Text: 9pt / 13pt
Headings: 22pt / 26pt
Weights: 300, 400, 500, 700
Line Height: 1.5 (body)
4 Colour Palette
The Vive color palette has been carefully chosen to connect with young people who live their faith authentically, value sustainability, and seek to express themselves freely. Our colors are vibrant, modern, and full of meaning, capturing both spiritual depth and youthful energy. Additionally, they are designed to stand out in both digital and physical environments, ensuring a strong and memorable visual impact.
HEX: #F5E6CD
RGB: 245, 230, 205
RGBA (245, 230, 205, 1)
CMYK: 0, 6, 16, 4
HEX: #FFD300
RGB: 255, 211, 0
RGBA: (255, 211, 0, 1)
CMYK: 0, 17, 100, 0
HEX: #88C799
RGB: 136, 199, 153
RGBA (136, 199, 153, 1)
CMYK: 32, 0, 23, 22
HEX: #00FF66
RGB: 0, 255, 102
RGBA: (0, 255, 102, 1)
CMYK: 100, 0, 60, 0
HEX: #FF6F61
RGB: 255, 111, 97
RGBA: (255, 111, 97, 1)
CMYK: 0, 56, 62, 0
HEX: #5BC0EB
RGB: 91, 192, 235
RGBA: (91, 192, 235, 1)
CMYK: 61, 18, 0, 8
HEX: #BCC6CC
RGB: 188, 198, 204
RGBA (188, 198, 204, 1)
CMYK: 8, 3, 0, 20
HEX: #6D6875
RGB: 109, 104, 117
RGBA: (109, 104, 117, 1)
CMYK: 7, 11, 0, 54
HEX: #434343
RGB: 67, 67, 67
RGBA: (67, 67, 67, 1)
CMYK: 0, 0, 0, 74
Image Guidelines
5
To maintain a consistent, impactful, and faith-centered visual identity, our imagery should convey authenticity, diversity, and a sense of purpose. Additionally, it should align with our brand values: spreading hope, encouraging evangelization, and expressing a modern and relevant faith.
IMAGERY
Authentic, natural, and faith-driven visuals that reflect community, hope, and modern spirituality.
MOOD
Warm, uplifting, and modern, blending natural light, soft tones, and dynamic compositions to evoke faith, authenticity, and inspiration.
“And without faith it is impossible to please God”.
Hebrews 11:6
Tone of Voice
Vive has a clear mission: to inspire, evangelize, and connect people through fashion, using authentic and positive language. The brand’s tone should reflect its Christian values, commitment to sustainability, and modernity, while speaking directly to a young and passionate audience.
Tone Of Voice
Inspirational and Hopeful
Goal: Empower the audience with messages that promote faith, hope, and love.
Example:
• Correct: “Live with purpose, wear your faith proudly. Each piece is a reminder that love, hope, and transformation are within reach.”
• Incorrect: “Buy eco-friendly and cheap clothes.”
Authentic and Approachable
Goal: Speak in an accessible and direct way, using natural language that connects with the young, faith-driven audience.
Example:
• Correct: “Being yourself is the best way to show your faith. At Vive, we believe everyone can live authentically, without fear of expressing what truly matters.”
• Incorrect: “This is the best product on the market, don’t hesitate.”
Bold and Joyful
Goal: Encourage confidence in evangelizing and pride in being Christian, always with an optimistic attitude.
Example:
• Correct: “Dress with hope, share your faith with joy. The world needs to see what truly moves you.”
• Incorrect: “Wear Christian clothing, if you’re interested.”
Ethical and Committed
Goal: Show commitment to sustainability and good practices, emphasizing that every piece has a purpose.
Example:
• Correct: “Every piece of Vive is designed to make a positive impact: on the world and in your life.”
• Incorrect: “Our clothes are affordable and look good.”
How NOT to use the
brand
To maintain the integrity of Vive’s visual identity, it is crucial to avoid incorrect applications that may affect recognition and consistency.
Logo Modification
• Do not distort – Avoid stretching, compressing, or changing the logo’s proportions.
• Do not rotate – The logo should always maintain its original orientation.
• Do not modify elements – Do not add shadows, outlines, 3D effects, or unnecessary decorations.
• Do not change the official colors – The logo should only be used in the brand’s approved color palette.
• Do not apply gradients or textures – Avoid visual effects that alter the brand’s identity.
• Do not place the logo over busy backgrounds – Avoid images or patterns that reduce legibility.
• Do not combine with other logos or external symbols or messages– Maintain Vive’s independent brand identity.
• Do not use the logo in contexts that do not align with the brand’s values – Vive has a strong faith-based message, so its usage must reflect its Christian identity.
8
Print Implementations
Print Implementations
Vive’s print materials maintain the brand’s bold, modern, and faith-driven identity.
High-quality printing ensures clarity and consistency in colors, typography, and logo applications across packaging, tags, promotional materials, and apparel branding.
9 Social Media Implementations
Brand and Web Development Communication Design - 2025
Cristian Betancourt