Our mission is to encourage the development of strong character through making an impact, overcoming challenges, solving difficulties.
The new Hummer is focused on thinking about providing new equipment and thinking about the relationship between the user and the equipment. We will combine more cutting-edge technologies on the basis of traditional off-road vehicles to provide more powerful protection for the equipment and make the product with multiple use scenarios. Let you explore with peace of mind and realize the dream of going beyond yourself.
Through new research or collaboration, the new Hummer brand combines technology and hardware capabilities to create new products that help users achieve breakthroughs.
Hummer encourages people to step out of their comfort zone, face challenges, push themselves, or try something you’ve never done before, Hummer will encourage you to push yourself and inspire others to go above and beyond.
This section presents and introduces the use of hummer's new logo, including the rules for using the logo and the specifications for using it.
This will be the new logo of the future Hummer. black and white versions of the logo will be shown here, as well as colored versions of the new logo and metal versions used on the product.
The new Hummer is a symbolic logo consisting of a graphic logo and a word logo. Show about how it is used.
The new Hummer logo consists of an "H" as the initials of Hummer, representing the Hummer brand, with a quadrilateral surrounding the H and used in combination with the word logo.
SIGNATURE
WORD MARK
The scale of the logo needs to be marked for logo decoupling. With the smallest part marked as X, this part must be the part of the logo and cannot be the negative space of the logo. This step effectively helps to control the proportions in any use of the logo.
Clean space is the minimum space to keep the brand logo in use. No other content, symbols, colors, text or other information is allowed in this area. And the minimum edge distance as a printed part is marked.
Standardize how the new Hummer logo is used at different sizes to ensure the logo is clear and readable when printed and used.
LOGO VERSION
SIGNATURE GRAPHIC MARK WORD MARK
>1 inch 1/2 inch 1/4 inch
This section shows how logos are prohibited in use, which can result in reduced brand accuracy and communication.
Don't compress
No word mark above the symbol
Don't use other colors
Don't use projection
Don't use similar colors
Don't use similar color picture
This section regulates hummer's visual system, including colors and the fonts used.
This section shows how logos are prohibited in use, which can result in reduced brand accuracy and communication.
Pantone 7569C
CMYK: 44,63,98,4 RGB: 158,106,39
Black
CMYK: 0.0.0.100 RGB: 0.0.0
White
CMYK: 0,0,0,0 RGB: 255,255,255
Grey
CMYK: 0,0,0,60 RGB: 137，137，137
This section shows how logos are prohibited in use, which can result in reduced brand accuracy and communication.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*
This phase will plan the future direction of hummer and its business, helping the brand to increase its influence on the side.
Help people better adapt to their environment and break through.
We develop clothing, which can be your armor to explore nature and your assistant to find your inner strength. We design comfortable clothing to help you cope with different environments.
Helping people cope better with their environment. MISSION-FOCUS
Hummer clothing reinforces our mission by give people peace of mind in the face of challenges by providing performance apparel and using clothing to ensure that people cope with all kinds of difficulties.
With the premise of ensuring comfort, Hummer clothing focuses more on ensuring that people are in excellent condition in different environments to cope with the upcoming difficulties.
We develop equipment to help people better cope with difficult and unpredictable circumstances. Increase self-confidence.
MISSION-FOCUS
Hummer equipment enhances our mission by help people better cope with difficulties and circumstances and increase their self-confidence.
Different from other equipment, Hummer equipment deeply matches our products, such as roof tent, full vehicle lighting system, extrication winch and other equipment, which can be deeply integrated with the products.
North Face, Arcteryx
Go fast camping, Yakima
Help people to get new information and articles.
We publish the latest news and articles about the Hummer brand so that people can be better informed about what we are up to.
MISSION-FOCUS
Hummer Magazine reinforces our mission to keep people informed of our developments, and activities for the coming period. Join us in time for events and get more information.
We publish information about the development of the company, as well as the events we will hold in the coming period and the location. The magazine also shows the latest information and news about the brand.
Helping people get out of difficult situations in extreme environments. It can also bring hope for survival.
Helps vehicles to track and locate their location and plan their way forward in any area they enter. The system can also help scientific research teams, search and rescue teams or expedition teams to protect themselves in extreme environments.
MISSION-FOCUS
Network Enhancement Systems strengthens our mission by help people in deep trouble by providing global network location services and solving their worries.
The Global Network Enhancement System (GNES) can enhance network signals via satellites to maintain contact with the outside world in places where signals are weak.
Life & Thyme, Modern Huntsman
GPS, STARLINK
Help people to achieve idealized multi-scene deep usage mode to cope with different scenarios.
In-depth modifications are made according to people's needs. Some customers use the environment outdoors, some for home use, some of them need higher ground clearance and extrication ability, some need a quiet driving experience and a safe and comfortable baby seat.
Hummer Tuning Shop enhances our mission by allows us to upgrade our products in depth to meet the different scenarios of urban and outdoor use according to people's usage needs.
Unlike other tuning stores, our engineers are more familiar with our products and can make more suitable modifications according to the needs of our customers.
Barbus, AMG
Helping people in the first place, and the subsequent recovery and rehabilitation, helps people regain their confidence. face life and challenges again.
Medical and Rehabilitation has professional as well as experienced doctors and outdoor rescue specialists, as well as a rehabilitation team consisting of physical therapists and psychological counselors. Helping people to recover positively.
Medical Care and Rehabilitation enhances our mission by help people reduce the threat to their lives in times of danger and to actively engage in follow-up rehabilitation.
Unlike other medical and rehabilitation teams, the Hummer medical team specializes in the rescue and treatment of the Hummer brand. We also actively cooperate with medical teams around the world, as well as discharging medical teams at regular intervals to help the community.
California Pacific Medical Center Ben Berman Outpatient Rehab
It can be deployed in the experience pavilion of the mall.
You can experience the vehicle condition in depth in this experience center. Hummer's R&D team will combine VR and physical experience mode, and we can experience more product performance in a limited venue.
MISSION-FOCUS
The Hummer Experience Center reinforces our mission by allow more people to experience our products in a more convenient location. Thus, we will try to break through and change ourselves.
Unlike large experience centers built on the outskirts of cities, we can build experience centers with VR equipment and physical experience machines in places where there is more foot traffic.
Helps people gain a strong body, muscles and spirit, and gain confidence.
You can do fitness training, yoga training or, meditation training here. Help people get strong physically and mentally and face challenges.
MISSION-FOCUS
Hummer gym enhances our mission by help people get strong physically and mentally so they can face more challenges.
Unlike other gyms, Hummer Gym has professional trainers that plan for each individual to help you get in better shape so you are ready to face the challenges that come your way.
SIMILAR TO SIMILAR TO
VR Movie 24 hour fitness, Crunch
He can train people in professional skills.
All Hummer owners can apply to join the Hummer Rescue Team, and we will organize professional rescue training for owners. We hope you can lend a helping hand in time to help vehicles stranded on the road when you encounter them in need of assistance.
MISSION-FOCUS
Hummer Rescue Team reinforces our mission to give more people help in times of trouble and renewed courage to keep going.
Unlike regular rescue teams, we offer training to vehicle owners and the general public in the hope that you can use your expertise to lend a helping hand when you're on the road and in trouble.
Blue Sky Rescue Team
Teach people the experience of outdoor survival.
Outdoor classes teach people wilderness survival experience, help people better adapt to various environments, increase self-confidence, and face difficulties sensibly.
MISSION-FOCUS DIFFERENTIATORS
The Hummer Outdoor Classroom reinforces our mission to help more people learn about the outdoors so they can gain the confidence to face difficulties and challenges.
The Hummer Outdoor Classroom teaches people experience and helps them face the special situations that occur in the outdoors.
UFIT, ActiveSG Circle
Help people better adapt to their environment and break through.
The Academy conducts lectures and hands-on courses to teach professional driving skills, such as winch use, creep mode, tire pressure release, etc., which will help more people have the confidence to beat the odds.
MISSION-FOCUS
Senior Hummer Academy reinforces our mission by get more people to use our products better and more deeply, and to expand the reach of our brand by helping others.
Unlike the normal product delivery, Hummer will conduct some courses before delivery to facilitate you to learn more driving skills quickly.
Rivadavia Driving School
Academic Driving School
Help people gain knowledge about surviving emergencies.
Hummer safety seminars travel around the world to teach people how to deal with sudden and dangerous events, as countless people are killed in disasters every year due to a lack of knowledge in this area.
MISSION-FOCUS
The Hummer Safety Seminar reinforces our mission by help people gain the professional survival knowledge they need to respond to danger when it comes.
This is a professional lecture on the small dangers around you, the Heimlich maneuver or CPR. Or how to survive in an earthquake or hurricane, low temperature environment.
Helps people learn driving patterns better and anticipate risks and road conditions in advance.
With 140,000 people killed in car accidents worldwide each year, the Defensive Driving Academy helps people learn to drive in depth, anticipate road changes and risks in advance, and reduce the probability of car accidents.
Encourage people to try and break through.
This award will be held every three years, covering extreme sports such as autocross, motocross, and mountain rappelling. The prize money is used to motivate those who are brave enough to break through.
The Defensive Driving Academy enhances our mission by help people learn to drive in depth so they can face a variety of environments.
Distinguishing itself from regular driving, the Defensive Driving Academy skips basic instruction and focuses on how to anticipate vehicles, traffic, pedestrians and hazards on the road to reduce traffic accidents.
The Hummer Award reinforces our mission by make more people brave enough to challenge themselves and break through, and to encourage more people to dare to face any challenge through this prize.
In addition to the competition awards, we will also sponsor those who dare to push the limits.
Red Bull Grand Prix, The Olympic Games
Bringing people with the same hobby together.
This club brings people with the same hobby together, they can attend parties to communicate together, share their experiences and insights, and have a meeting of minds.
MISSION-FOCUS
The Hummer Club strengthens our mission by allowing people to share their experiences, increase their selfconfidence and face challenges.
Provide a venue for exchanging experiences and some facilities for people to use together for learning and research.
Top industry and professional speakers are invited.
Professionals and top industry workers are invited to give TED talks and share their experiences and interesting stories.
MISSION-FOCUS
Hummer Talk enhances our mission by make professional knowledge as well as information available to a wider audience, boosting people's confidence and courage.
Shows how people at the top of the industry think and work, and how much more can be learned from them.
SIMILAR TO SIMILAR TO
Safra, OnePA TED, The talk
DJI's partnership with Hummer will provide additional hazard prediction capabilities.
Hummer and DJI have partnered to carry an on-board platform-based drone system that can explore unknown road conditions ahead in extreme environments on a limited basis.
Muscletech has partnered with Hummer to provide a good nutritional supplement.
Muscletech, the largest supplement company in the United States, specializes in nutritional supplementation and can provide support for all Hummer activities.
The Hummer + DJI program reinforces our mission by provide people with a better mission to break through. Taking advantage of collaboration takes people one step further.
Unlike utilitarian brand partnerships. Hummer's partnership with DJI is focused on helping users better achieve their goals. All ideas are based on how to use new technologies to guarantee safety.
Hummer+Muscletech strengthens the mission so that people can stay stronger and healthier to deal with difficulties. Muscletech can serve as a support and participant for Hummer aware or the rest of the activities, helping these people to become more fit, more confident and face difficulties and challenges.
Help people better adapt to their environment and break through.
We develop clothing, which can be your armor to explore nature and your assistant to find your inner strength. We design comfortable clothing to help you cope with different environments.
MISSION-FOCUS
Hummer clothing reinforces our mission by give people peace of mind in the face of challenges by providing performance apparel and using clothing to ensure that people cope with all kinds of difficulties.
With the premise of ensuring comfort, Hummer clothing focuses more on ensuring that people are in excellent condition in different environments to cope with the upcoming difficulties.
Helping people cope better with their environment.
We develop equipment to help people better cope with difficult and unpredictable circumstances. Increase selfconfidence.
Hummer equipment enhances our mission by help people better cope with difficulties and circumstances and increase their self-confidence.
Different from other equipment, Hummer equipment deeply matches our products, such as roof tent, full vehicle lighting system, extrication winch and other equipment, which can be deeply integrated with the products.
Go fast camping, Yakima
Helping people get out of difficult situations in extreme environments. It can also bring hope for survival.
Helps vehicles to track and locate their location and plan their way forward in any area they enter. The system can also help scientific research teams, search and rescue teams or expedition teams to protect themselves in extreme environments.
Network Enhancement Systems strengthens our mission to help people in deep trouble by providing global network location services and solving their worries.
The Global Network Enhancement System (GNES) can enhance network signals via satellites to maintain contact with the outside world in places where signals are weak.
Helping people in the first place, and the subsequent recovery and rehabilitation, helps people regain their confidence. face life and challenges again.
Medical and Rehabilitation has professional as well as experienced doctors and outdoor rescue specialists, as well as a rehabilitation team consisting of physical therapists and psychological counselors. Helping people to recover positively.
Medical Care and Rehabilitation enhances our mission by help people reduce the threat to their lives in times of danger and to actively engage in follow-up rehabilitation.
Unlike other medical and rehabilitation teams, the Hummer medical team specializes in the rescue and treatment of the Hummer brand. We also actively cooperate with medical teams around the world, as well as discharging medical teams at regular intervals to help the community.
California Pacific Medical Center Ben Berman Outpatient Rehab
It can be deployed in the experience pavilion of the mall.
You can experience the vehicle condition in depth in this experience center. Hummer's R&D team will combine VR and physical experience mode, and we can experience more product performance in a limited venue.
The Hummer Experience Center reinforces our mission by allow more people to experience our products in a more convenient location. Thus, we will try to break through and change ourselves.
Unlike large experience centers built on the outskirts of cities, we can build experience centers with VR equipment and physical experience machines in places where there is more foot traffic.
SIMILAR TO
VR Movie
Helps people gain a strong body, muscles and spirit, and gain confidence.
You can do fitness training, yoga training or, meditation training here. Help people get strong physically and mentally and face challenges.
Hummer gym enhances our mission by help people get strong physically and mentally so they can face more challenges.
Unlike other gyms, Hummer Gym has professional trainers that plan for each individual to help you get in better shape so you are ready to face the challenges that come your way.
SIMILAR TO
24 hour fitness, Crunch
Help people better adapt to their environment and break through.
The Academy conducts lectures and hands-on courses to teach professional driving skills, such as winch use, creep mode, tire pressure release, etc., which will help more people have the confidence to beat the odds.
Senior Hummer Academy reinforces our mission by get more people to use our products better and more deeply, and to expand the reach of our brand by helping others.
Unlike the normal product delivery, Hummer will conduct some courses before delivery to facilitate you to learn more driving skills quickly.
Help people gain knowledge about surviving emergencies.
Hummer safety seminars travel around the world to teach people how to deal with sudden and dangerous events, as countless people are killed in disasters every year due to a lack of knowledge in this area.
The Hummer Safety Seminar reinforces our mission by help people gain the professional survival knowledge they need to respond to danger when it comes.
This is a professional lecture on the small dangers around you, the Heimlich maneuver or CPR. Or how to survive in an earthquake or hurricane, low temperature environment.
DJI's partnership with Hummer will provide additional hazard prediction capabilities.
Hummer and DJI have partnered to carry an on-board platform-based drone system that can explore unknown road conditions ahead in extreme environments on a limited basis.
The Hummer + DJI program reinforces our mission by provide people with a better mission to break through. Taking advantage of collaboration takes people one step further.
Unlike utilitarian brand partnerships. Hummer's partnership with DJI is focused on helping users better achieve their goals. All ideas are based on how to use new technologies to guarantee safety.
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