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Partnership Creates Ultra-Protective Packaging Produced with “Green” Plastic Braskem and Plantic Technologies established an agreement for the use of “green” plastic in the packaging of the Eco Plastic™ product line. Produced by Plantic, the packaging is considered the first ultra-protective one made from material of a renewable origin. The use of the “green” plastic, produced by Braskem, will increase the renewable content of the Eco Plastic™ to more than 90%, without affecting the protective properties already offered by the packaging. The major differential of the polyethylene made from sugarcane is that it can sequester and fix up to 2.5 tons of carbon gas (CO2) from the atmosphere for each ton produced. The Eco Plastic™ trays and film do not require any investments in new processing or packaging technologies. The products are available in the transparent version and in a variety of other colors, or even in multi-colored shapes. “Braskem’s strategic vision is to be the global leader in sustainable chemistry by 2020. The union between the Plantic products and Braskem green plastic offers new packaging options that, in addition to being better for the environment, also offer superior performance to the retailers and brand owners,” said Marcelo Nunes, the company’s Renewable Chemical Business Director. According to Brendan Morris, CEO of Plantic Technologies, the new Eco Plastic™ is the protective packaging with the highest level of renewable content in the market: “The partnership with Braskem joins two plastics with excellent environmental performance to create an ultra-protective packaging with unique performance characteristics and environmental advantages,” said Morris.
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odebrechtnoticias.com.br / no. 283 / may 2012