Create Checkout in 8 Easy steps www.cresconnect.co.uk Creating Better Checkouts on Your Ecommerce Website
Optimizing Your Checkout Page: Key to eCommerce Success
To boost eCommerce seo success, prioritize customer satisfaction and optimize your checkout page. If your website's conversion rate is below 3-4%, your checkout page may need improvement.
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Lessen the Number of Required Fields on Forms
It is not the best idea to give your clients the impression that they are spending too much time on your form by filling out unnecessary fields. Follow the steps below to reduce the number of required form fields:
• Instead of using the “First Name,” “Middle Name,” and “Last Name” fields, use the “Full Name” field.
• If the customer does not require “Address Line 2,” then hide it.
• Because “Company” is not typically a required option, we recommend hiding it and making the “Promo Code” field the default.
• Do not enter a Zip or Postal Code manually; rather, let the system figure it out for you (option d). The customer’s time is saved, and the process of making the payment is simplified.
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Implement a “Proceed to Checkout” Button for Cross-Selling
Displaying related products to the ones the customer just purchased is a simple and effective way to keep them coming back for more after the order has been placed. They will become attached to your product line and may even make a purchase right away or soon after.
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Offer Suggested Add-Ons just before Payment Processing
If a customer is going to buy a razor, you might as well show them your best-selling shaving cream or foam. You have yet to determine if the customer has any remaining complementary items. There is value in possibly bringing it up again.
As a result, it is prudent to display the associated items before the checkout process. Customers can save even more money if you provide special discounts on these items just before they checkout. Yes, it is the kind of first-best impression you want to make.
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Verify the Availability of the Item
Having the product available at the right time is essential. Customers appreciate being in the know when it comes to product availability.
When customers are informed that supplies are running low, they are more likely to purchase an item before they are no longer available (FOMO).
They value not having to wait in vain when the product they want is temporarily unavailable.
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Offer a Wide Variety of Payment Types
Having a number of payment options available to customers increases the likelihood that they will continue doing business with you.
A customer wants to pay with a wallet, but you do not accept wallet payments. Obviously, that is no way to treat a consumer.
Therefore, you should offer a variety of payment options.
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Show the User Their Total Savings
The majority of online stores offer discounts on both the item price and shipping costs.
Even though your consumers already know they are getting a good deal from you, it always helps to remind them by showing them that they saved some pounds on their order.
Amount and % can be displayed side by side for clarity.
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Give free delivery options
According to Shopify, 80% of consumers anticipate receiving their orders at no cost.
As part of their business model or product pricing, many retailers offer completely free shipping.
Customers are not thrilled when unexpected costs pop up on top of the final price tag.
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Display Payment and Delivery details
Let the users swiftly complete their orders without having to re-enter their billing and shipping information by displaying payment and delivery details at the checkout.
New customers should be informed that their information will be saved (or can be saved) for faster checkouts in the future.
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