SIMPLIFY INNOVATION crescendobrands.com
“COLLABORATIONS CAN BE THE QUICKEST WAY TO DISRUPT EXISTING MODELS” Mark Parker, Nike
Sacai x NikeLab
COLLABORATION CO-CREATION CO-BRANDING CO-PROMOTION
CASTING 
 BRANDS IN NEW LIGHT Paul Smith x Anglepoise
Lacoste x Peanuts
BRAND x 
 PROPERTY
BRAND x CREATOR Kiehl’s x Craig & Karl
BRAND x
 BRAND Sonos x Blue Note
MICRO-INNOVATIONS THAT RESONATE WITH BELIEFS.
BRAND
NEWS
NATIVE CHANNEL
TREND
TECH
DESIGN
PRODUCTS TO BUY
IDEAS TO BUY INTO
WE HELP BRANDS ITERATE PRODUCTS AND IDEAS Crescendo Brands is dedicated to helping brands iterate with microinnovations that make remarkable products and create brand events.
We understand how brand experiences that consumers can touch, covet and own lead to measurable and meaningful value.
We help our clients celebrate and showcase their specialness by building connections between brands and the cultures around them.
We open new paths to innovation by creating delightful collisions between brands and content that consumers believe in.
BRAND CULTURE PROFILING & BENCHMARKING STRATEGIC & CREATIVE DEVELOPMENT LEAD GENERATION & PRIMING PARTNERSHIP BROKERING & MENTORING CAMPAIGN PLANNING & CO-ORDINATION
BRANDS IN THE COLLABORATION GENERATION* KNOW: ‣WHAT THEY STAND FOR ‣WHO TO BE SEEN WITH (*read about them)
TEXTILES
 OR TRANSFORMERS?
NOTEBOOK OR CREATIVITY PORTAL?
URBAN: LOCATION OR LIFESTYLE?
FOOD OR FASHION ACCESSORY?
COLLABORATION SIMPLIFIES INNOVATION AND MAKES REMARKABLE. e l b a k r rema
əl\ b ə k r ä m ‘ i r \ e l b k·a r a e m r · o e f r e r e e v i h t t d n a adjec l a g i n c i e n p o i s t r n o e unusualng and worth m surprisi
MICRO- INNOVATIONS
LEVERAGE ENGAGEMENT SOCIAL CHARISMA REMARKABLE PRODUCTS
E G
L
A R E V E
INTUITIVE EDITORIAL APPEAL BUSINESS MODEL
ENGAGEMENT VISUAL DESIGN VERBAL STORY SOCIAL CACHET
POTENTIALS:
NOTEWORTHY FOLLOWERS:
MEANINGFUL FANS:
FULFILLING
SOCIAL CHARISMA
REACH
STICKINESS
STYLE
VITALITY
Kvadrat x Norse Projects/Vans; x BeoPlay; x Ronan & Erwan Bouroullec; x Ora Ïto Mobility
LEAD YOUR MARKET OFF THE BEATEN PATH
BUT BE SURE TO INCLUDE A COMPASS Topo Designs x Woolrich
MAKE REMARKABLE PRODUCTS Follow the Collaboration Generation:
Gavin Brown Orchestrator / Founder
✆ +34 666 59 38 68 ✉ gavin@crescendobrands.com
Conde de Salvatierra 10, 2º, 1ª 08006 Barcelona crescendobrands.com