Atlantic Cape Community College 2015 Paragon Awards #47, Social Media or Online Marketing Campaign
Marketing Campaign Summer Term 2015 Campaign Overview: Faced with a trend in declining enrollment at Atlantic Cape Community College due to a number of factors, including a declining high school population and severe economic hardship due to the closure of several casinos in the Atlantic City region, the college’s marketing department took a new approach to advertising the summer 2015 term. Since, historically, summer semester is largely made up of returning spring Atlantic Cape students and visiting students from nearby colleges and universities, an emphasis was placed on increasing these numbers. We also looked at traditional and creative ways to reach the Atlantic and Cape May County population. Research: With the help of Atlantic Cape’s Institutional Research department, the marketing department examined the trends of visiting students per semester over the last four years. Information gathered and analyzed during that time period included the number of students enrolled per semester at Atlantic Cape from colleges in New Jersey, Pennsylvania, Delaware and Maryland, along with listings of the most popular courses per college. Research was also completed on the number of emails students were willing to receive from Atlantic Cape and the feasibility of posting on visiting students’ college Facebook accounts. Planning: Armed with resulting research, the marketing department took nearly half the budget allocated for marketing summer term and concentrated on ways to increase visiting students. Working with a local agency, Townsquare Media, a digital plan using the following components was developed: - Advanced Audience Targeting – Using third party data segments to identify and reach our exact target audiences geo-targeting Atlantic and Cape May counties - Contextual Targeting – Using keywords/phrases for summer recruitment to reach highly specific audiences in our consuming custom-defined topics - Hyper local mobile – Targeting select colleges using the GPS functionality in smartphones - Facebook posts – Facebook posts on select college pages announcing the most popular classes taken at Atlantic Cape Additional marketing components were also created to reach specific areas within our target market: - Press Releases – distributed to media outlets in Atlantic and Cape May counties
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5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609 343-4907
ssions Summer Se Upcoming credit tic Cape’s a variety of lan fer At of r ll fo wi w ity College dent, Register No current stu pe Commun a Ca re u’ tic yo lan At . Whether can NDING— of lifestyles mmer, you ge su MAYS LA ran the a r fo commodate in and home m courses mmer to ac ear college su fro -y s ur se thi fo oo s a se g cour attendin sessions. Ch graduate or ’s summer ol pe ho Ca re. sc tic h mo ce and recent hig ring Atlan , math, scien ur degree du rse Pike; the rs, English s toward yo n, compute 00 Black Ho earn credit mmunicatio Campus, 51 co s, ing es nd sin La , bu Cape May ’s Mays the ge d lle an art, aviation co .; the arach Blvd n register at , 1535 Bach Students ca House. ty Campus May Court Atlantic Ci Road, Cape orthington is W nn D. De es Charl e-South us Ho t ur Co fax or mpus, 341 e: 25; online, County Ca adline June ssions includ summer se istration de person reg Upcoming in; 20 . ug ne 29-A or mail session, Ju 9; online, fax • Second adline July e June 28 istration de reg n rso mail deadlin pe ; in13-Aug. 20 ssion, July it • Third se er online, vis 12 ly Ju and to regist e college e deadlin er courses ekdays. Th .-4 p.m. we list of summ e a.m let sses 9 mp are co s semester cla ion hour ll To view a rat Fa . ist 21 reg Regular ough Aug. u/summer. , May 29 thr .ed ys tic ida an Fr atl www. and on and July 2, due sed May 25 Payment is will be clo n Express. d America l an fal er d ov an . sc er 31 mm Card, Di begin Aug. hedule of su sa, Master (609) updated sc accepts Vi or view an .edu or call e The college tic lin an on atl er ist mmer@ ion. To reg n, email su of registrat informatio at the time u. For more unty. w.atlantic.ed pe May Co ww Ca it in vis 60 s, course or 463-39 ext. 5000, -30625-1111, 343-5000,
Earn College Credit this Summer at Atlantic Cape;
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this summer to accommodate a range of lifestyles. Whether you’re a current student, recent high school graduate or attending a four-year college and home for the summer, you can earn credits toward your degree during Atlantic Cape’s summer sessions. In addition to traditional classes, students can also make an ocean-side dock their classroom this summer through an opportunity to participate in a scientific research study. The one-credit BIOL115/ENVL115 course allows students the opportunity to collect and analyze data, and learn about species that invade marine coastal waters, May 26-Aug. 20. The course will support a research project by Dr. Joshua Lord at Bates College in Maine on invasive species in marine coastal waters. Two Atlantic Cape professors are participating in the study and have created a field course for students to gain hands-on experience. Students must have completed one college-level science class. Enrollment is limited to 10 students. Other summer classes include: Art Appreciation, Intro to Ceramics, College Algebra, Composition I, Intro to Criminal Justice, Earth Science, Elementary Spanish I, General Psychology, Intro to Computers, Principles of Sociology, Public Speaking, and U.S. History II. The first session is six weeks, May 26-July 2; the second session is eight weeks, June 29-Aug. 20; and the third session is six-weeks, July 13-Aug. 20. Visit www.atlantic.edu/summer to view summer and fall class schedules and to register online. Classes will be held at the Mays Landing Campus, 5100 Black Horse Pike; the Charles D. Worthington Atlantic City Campus, 1535 Bacharach Blvd.; the Cape May County Campus, 341 Court House-South Dennis Road, Cape May Court House; and online. Payment for summer classes is due at the time of registration. For more information, email summer@atlantic.edu or call (609) 343-5000, 625-1111, ext. 5000, or 463-3960 in Cape May County. -30#101Z:IPSO\News Releases\Registration\Summer 2015\Register for Summer Classes-iBarge.doc
Contact: Amanda McCullough FOR IMMEDIATE RELEASE
April 10, 2015 Earn College Credit this Summer at Atlantic Cape; First Session Begins May 26 MAYS LANDING—Atlantic Cape Community College will offer a variety of credit courses this summer to accommodate a range of lifestyles. Whether you’re a current student, recent high school graduate or attending a four-year college and home for the summer, you can earn credits toward your degree during Atlantic Cape’s summer sessions. Some classes include: Art Appreciation, Intro to Ceramics, College Algebra, Composition I, Composition II, Intro to Criminal Justice, Earth Science, Elementary Spanish I, Fundamentals of Nutrition, General Psychology, Intro to Computers, Principles of Sociology, Public Speaking, Restaurant Operations and U.S. History II. In-person registration hours are weekdays, 9 a.m. to 4 p.m. Visit www.atlantic.edu/summer to view summer and fall class schedules and to register online. The first session is six weeks, May 26-July 2; the second session is eight weeks, June 29Aug. 20; and the third session is six-weeks, July 13-Aug. 20. Financial aid is available to eligible students. Students can visit www.atlantic.edu/finaid to apply. For students who wish to continue their studies beyond the associate degree, Atlantic Cape offers dual admission programs with Stockton, Rutgers and Fairleigh Dickinson universities. With locations close to home, students can start at Atlantic Cape and finish at Stockton, Rutgers or Fairleigh Dickinson. Atlantic Cape’s associate degree also is transferable upon acceptance at all public four-year colleges in New Jersey and the college has more than 35 articulation/transfer agreements with four-year colleges and universities across the country. Classes will be held at the Mays Landing Campus, 5100 Black Horse Pike; the Charles -(more)-
Opportunity for Scientific Research Experience MAYS LANDING—Atlantic Cape Community College will offer a variety of credit courses
5100 Blac k Mays Land Horse Pike College Re ing, NJ 08330-2699 lations Offic e (609 3434907
March 31,
2015
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Registratio n for Sum mer and Fa ll Classes MAYS LA Begins Ap NDING— ril 13 at At Registration Community lantic Cape begins Mon College ca day, April mpuses for 13, at all At summer se offered to lantic Cape ssions and new and re the fall sem turning stu dents at all ester. Regi number of stration wi Atlantic Ca credits earn ll be pe campuse ed at the tim s, and onlin e of registr in progress e, based on ation. Cred . the its must ha ve be en completed, Registration not be hours are we ek p.m., April days, 9 a.m 13-16 and . to 4:30 p.m April 20. Ap ., with exten ril 17 registr begins: ded hours to 6:30 ation hours end at 4:30 p.m. Registr • April 13 ation for student s with at lea st 48 credits • April 14 for student s with at lea st 32 credits • April 15 for student s with at lea st 17 credits • April 16 and 17 for returning stu dents • April 20 for all stude nts (open re Visit www. gistration) atlantic.ed u/ su mmer to vi register on ew summer line. and fall cla ss schedules The first se and to ssion is six weeks, May 29-Aug. 20 26-July 2; ; and the th the second ird session se ss is six-weeks ion is eight Aug. 20. Fa weeks, June July 13-Aug ll semester classes begi . 20. A full n Aug. 31. session mee For student ts May 26s who wish to continue Cape offers their studies dual admiss beyond the ion progra as sociate degr ms with St universities ockton, Ru ee, Atlantic . tgers and Fa irleigh Dick inson -(more)-
320x50 web ads URLS www.atlantic.edu/summer?ps www.atlantic.edu/summer?rutgers www.atlantic.edu/summer?rowan www.atlantic.edu/summer?stockton www.atlantic.edu/summer?ud www.atlantic.edu/summer?cnj www.atlantic.edu/summer?montclair www.atlantic.edu/summer?temple Keywords 1. summer classes 2. summer courses 3. online summer courses 4. online summer classes 5. transferable summer courses 6. penn state technical communications 7. penn state math 8. penn state biology 9. Rutgers keyboarding 10. Rutgers technical communications 11. Rutgers math 12. Rowan Biology 13. Rowan Math 14. Rowan chemistry 15. Stockton communications 16. Stockton sociology 17. Stockton english 18. University of Delaware math 19. University of Delaware biology 20. College of new jersey math 21. College of new jersey biology 22. Montclair allied health 23. Montclair economics 24. Temple math 25. Temple computer information systems