2015 Medallion Entry #34, Communications Success Story Atlantic Cape Community College Restaurant Gala Project Statement Objective: To build awareness and enthusiasm about the 2015 Atlantic Cape Community College Restaurant Gala through news releases, photo opportunities and story pitches and the resulting media coverage and social media engagement. Audience: Local and regional news media.
to spearhead the annual fundraising event. The committee establishes realistic, but energetic goals to raise as much revenue as possible by creating new sponsorship opportunities, inviting celebrity guest chefs or community honorees to the event, and exploring inventive ways to gain media exposure to help accomplish these goals.
New segments were added during the last few years to help promote the Gala throughout the year and to give the Background: The Restaurant Gala is college and sponsors added exposure. the Atlantic Cape Community College These elements include a 50/50 raffle, Foundation’s largest annual fundraisTaste of the Gala cooking demonstraing event. The formal dining event celtion, Bernie Robbins jewelry drawing, ebrates food by featuring hors d’oeuvres “Gala Getaway” package, and social prepared by students at the Academy of media outreach, including Facebook, Culinary Arts and showcasing the speTwitter and Instagram promotions and cialties of 33 of the Atlantic City region’s Flickr photo sharing. finest restaurants. It has become one of the leading charity fundraisers in the reThis year’s theme was “Under the Sea.” gion, raising $3 million in its history for The College Relations department destudent scholarships and Foundation signed printed materials and graphics operations. reflecting a nautical, coastal appearance. Strategies Developed to Meet Objectives: A volunteer committee of comAtlantic Cape employed social media in munity members, college supporters, business people and college personnel its overall public relations strategy and meet regularly, August through March, introduced the hashtag #acrestgala15.
The Atlantic Cape Community College Foundation Facebook fan page, Twitter account @AtlCapeRestGala, Gala 2015 photo sharing set on Flickr and Atlantic Cape’s Instagram account increased exposure for the event. Post Gala, Atlantic Cape created a photo set on Flickr to share the best event pictures with media and the public.
cluding participating restaurants, ticket sales, 50/50 raffle and the unique Food Network celebrity of the ACA honoree.
Obtaining media coverage of the Gala was particularly challenging this year due to the closure or consolidation of several local news outlets, including the only broadcast College Relations cross-promoted the television station in our region. This event on the Atlantic Cape Community led to a greater emphasis on social College Facebook page. For live coverage media and radio talk shows to comof the event, the college’s Instagram aumunicate information about the tomatically fed to the Gala Twitter page, Restaurant Gala. For example, media and photos were also posted to the colplacements for participating chefs and lege’s Facebook page, keeping the content honorees were arranged on four local unique and diverse between platforms. radio programs. Samples of Media Coverage: Media outreach begins long before the date of the annual formal event, starting with save-the-date news releases, raffle ticket promotions, invitations to cover events and social media promotions. Atlantic City Mayor Don Guardian and Academy of Culinary Arts alumnus and Food Network celebrity Chef Nicole Gaffney, were honored at this year’s event, providing another opportunity to promote the event.
The event received nearly 90 media placements, including pre- and postevent news articles, four radio interviews, and regional and statewide calendar listings. This coverage was on par with prior years’ coverage, despite the shrinking news outlets. Post-event coverage included a variety of feature pieces. Additional coverage included placements in local journals, newsletters, weekly newspapers and blogs.
A series of 12 news releases was developed and distributed to local and regional media on a monthly, then weekly, basis as the event neared. Releases highlighted different facets of the Gala, in-
Project Outcomes: The 2015 Restaurant Gala attracted nearly 900 guests, a 10 percent increase over 2014, and raised more than $125,000 for student scholarships and Foundation operations at Atlantic Cape Community College.
Under the Sea Restaurant Gala Media Coverage Highlights Feb. 23: Dean of Academy of Culinary Arts, Chef Kelly McClay, was interviewed on WOND 1400 AM Pinky’s Corner radio show to discuss the history of the Gala and the preparations for the event. Feb. 25: “Taste of the Gala,” a Gala preview event, was featured in the Hamilton Township Hometown, Press of Atlantic City. March 2: Sekia Mangum of Atlantic City Weekly wrote a feature article about the “Taste of the Gala” highlighting a cooking demo by Gala culinary honoree and Food Network star Nicole Gaffney. March 12: Cat Country 107.3 FM published a food blog on their experience at the “Taste of the Gala.” Culinary honoree Nicole Gaffney appeared on WOND 1400 AM Pinky’s Corner radio show to promote the Gala and discuss her signature dish showcased at the
Taste and the Gala’s cocktail reception, “Seared Scallops with Romesco and Crispy Prosciutto.” March 16: Frank Dougherty of The Knife and Fork Restaurant appeared on WOND 1400 AM Pinky’s Corner radio show, to promote the Gala and discuss being a participating restaurant in the Gala for many years. Chef Michael D’Angelo and Academy of Culinary Arts Chef Educator Joseph Sheridan appeared on WOND 1400 AM Scott Cronick’s radio show to discuss the upcoming Gala. March 18: Nanette Galloway of The Current Newspapers wrote a Gala preview highlighting students’ hard work to prepare for the event. March 25: Atlantic City Weekly printed a preview story on the Gala and where to buy tickets. March 27: Nanette Galloway of The Current Newspapers wrote a post-event feature highlighting proceeds the event raised for scholarships, participating restaurants’ dishes, and a photo slideshow.
Picked up in n early 90 pu blicati ons, blogs and lis tings.
#ACRestGala15
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www.atlantic.edu/gala
2015 Restaurant Gala PR Schedule News Releases Save-the-date Dec. 5 Tickets on Sale Jan. 5 Raffle Tickets on Sale Jan. 22 Gala Tickets on Sale #2 Feb. 4 Taste of Gala release Feb. 10 Gala Honorees Feb. 12 Gala Tickets on Sale #3 Feb. 18 Raffle Tickets on Sale #2 Feb. 24 Participating Restaurants March 3 Last Chance for Gala/Raffle Tickets March 17 Invitation to Cover Gala March 19 Raffle Winners March 27 Media Outreach Gala Overview for Magazines Invitation to Cover Taste of the Gala
Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
Jan. 5, 2015
Dec. 5, 2014
Tickets on Sale for the March 26 ‘Under the Sea’ Restaurant Gala MAYS LANDING ⎯ Tickets are now on sale for South Jersey’s premier
Save the Date for March 26 “Under the Sea” Restaurant Gala MAYS LANDING—The 32nd annual Atlantic Cape Community College Restaurant Gala goes “Under the Sea,” Thursday, March 26, at Bally’s Atlantic City Hotel and Casino. The Restaurant Gala’s honorees include Atlantic City Mayor Don Guardian and Nicole Gaffney, who attended the Academy of Culinary Arts at Atlantic Cape and
fundraising event. The 32nd annual Atlantic Cape Community College “Under the Sea” Restaurant Gala takes place Thursday, March 26, at Bally’s Atlantic City Hotel and Casino. The annual event showcases food by serving thousands of hors d’oeuvres prepared by students from the Academy of Culinary Arts and featuring the culinary specialties of 40 of the region’s best restaurants at a progressive dining experience.
recently vied for the title of the next “Food Network Star.”
This year’s honorees include Atlantic City Mayor Don Guardian and Nicole
The annual event celebrates food by highlighting hors d’oeuvres prepared by students in the Academy of Culinary Arts and showcasing the specialties of 40 of the region’s best restaurants during a progressive dining experience. Each year, hundreds of guests attend the Gala, which also includes live music and an elegant dessert reception. The event has raised $3 million for scholarships since 1984. All Gala proceeds benefit student scholarships at the Academy of Culinary Arts at Atlantic Cape
Gaffney, who attended the Academy of Culinary Arts at Atlantic Cape and recently vied for the title of the next “Food Network Star.” Each year hundreds of guests attend the Gala, which also features several genres of live music, including Don’t Call Me Francis and The FM Band. The event has raised $3 million since 1984, with proceeds benefiting student scholarships at the Academy of Culinary Arts at Atlantic Cape Community College and Atlantic Cape Foundation operations.
Community College and Atlantic Cape Foundation operations.
Tickets to the Gala are $225 per person and can be ordered by contacting Torrina
For more information on the 2015 Gala, contact Torrina Bennett-Michael at (609) 463-4672, tbennett@atlantic.edu or visit www.atlantic.edu/gala.
Bennett-Michael at (609) 463-4672 or acccfdn@atlantic.edu or by visiting www.atlantic.edu/gala. -30-
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Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907 5100 B Mays lack Horse P CollegLanding, NJ ike e Relat 08 ions O 330-2699 ffice (6 09) 34349
Jan. 22,
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Tickets on Sale for the ‘Under the Sea’ Restaurant Gala March 26 MAYS LANDING—Dive in! Tickets are now on sale for South Jersey’s premier fundraising event. The Atlantic Cape Community College Restaurant Gala’s 32nd annual dining extravaganza is planned for 6:30 p.m., Thursday, March 26, at Bally’s Atlantic City Hotel and Casino. With the theme “Under the Sea,” the 2015 Gala will feature coastal décor and a decadent feast. In addition, Chester’s Plants, Flowers and Garden Center in Atlantic City will provide the eye-catching floral arrangements and centerpieces to compliment the theme and decor. The annual event celebrates food with hors d’oeuvres prepared by students at the Academy of Culinary Arts and the house specialties of 40 of the area’s best restaurants at a progressive dining experience. A dessert extravaganza, co-organized by Chef Deborah Pellegrino of Caesars Entertainment and Chef Michael D’Angelo of the Academy of Culinary Arts, will complete the evening’s festivities, including tiered cakes, chocolate stations and petit fours, to name a few. Bailey Viola of Just Be. Studio in Egg Harbor Township will add her expertise in design and event planning to the dessert presentation. Each year hundreds of guests attend the Gala, which also features several genres of live music, including Don’t Call Me Francis, The FM Band and Lenny Mitchell. The event has raised $3 million for scholarships since 1984. All Gala proceeds benefit student scholarships at the Academy of Culinary Arts at Atlantic Cape Community College and Atlantic Cape Foundation operations. Tickets are $225 each. For more information, contact Alicia McMackin at (609)
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343-4986, email gala@atlantic.edu or visit www.atlantic.edu/gala. -30#27 /Z:IPSO/gala all years/gala 2015/news releases/Gala 2015 Tickets on Sale-2.doc
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
Contact person: Amanda McCullough FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASE
Feb. 12, 2015 32nd Annual Restaurant Gala Honors Atlantic City Mayor and ‘Food Network Star’ Finalist
Feb. 10, 2015
MAYS LANDING—The Atlantic Cape Community College Restaurant Gala will mark its
Tickets Available for March 10 ‘Taste of the Gala’
32nd annual event by honoring Atlantic City Mayor Don Guardian and Food Network Star finalist
MAYS LANDING—Tickets are on sale for the 2015 “Taste of the Restaurant Gala”
Nicole Gaffney, at the March 26 event at Bally’s Atlantic City. Mayor Don Guardian, Atlantic City’s newly elected mayor, will be honored for his over
cooking demonstration and tasting, which will feature delectable hors d’oeuvres prepared by
two decades of leadership as executive director of the Special Improvement District, his
Academy of Culinary Art students, 6 p.m., Tuesday, March 10. The event is held in Careme’s
community participation and activism, as well as his vision for Atlantic City. Mayor Guardian
Restaurant at the Academy of Culinary Arts at Atlantic Cape Community College, 5100 Black
proves to be a business citizen who’s interested in ensuring a vibrant community for all.
Horse Pike, Mays Landing.
Nicole Gaffney, of Brigantine, is a chef, writer and television personality best known for
The 2015 Restaurant Gala culinary honoree and “Food Network Star” finalist, Nicole
being a finalist on the 10th season of the reality cooking competition, “Food Network Star.” On
Gaffney of Brigantine, will prepare a signature dish during the event that will also be recreated at
the show, Nicole brought attention to her coastal cuisine, cooking up dishes that boast bright,
the 32nd Annual Atlantic Cape Community College “Under the Sea” Restaurant Gala by ACA
clean flavors, using fresh ingredients and simple preparations. Gaffney will prepare a signature
students.
dish for the March 26 Restaurant Gala. The Restaurant Gala is South Jersey’s premier fundraising event and dining extravaganza.
Tickets are $35 per person and proceeds benefit student scholarships and Atlantic Cape
With the theme “Under the Sea,” the 2015 Gala will feature beautiful, oceanic décor alongside a
Foundation operations.
decadent feast.
The Taste of the Restaurant Gala is offered in conjunction with the 32nd Annual Atlantic
The annual event celebrates food with hors d’oeuvres prepared by students at the Academy
Cape Community College “Under the Sea” Restaurant Gala, which will be held 6:30 p.m.,
of Culinary Arts beginning at 6:30 p.m., and original dishes from 40 of the area’s best restaurants.
Thursday, March 26, at Bally’s Atlantic City Hotel and Casino.
An elegant dessert reception and live entertainment will complete the evening’s festivities.
For tickets or more information, contact Alicia McMackin at (609) 343-4986, email
Since 1984, the Gala has raised $3 million for scholarships at the Academy of Culinary
gala@atlantic.edu or visit www.atlantic.edu/gala.
Arts and Atlantic Cape Foundation operations. Tickets are $225 per person. For more information,
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#37 Macintosh HD:Users:AMCCULLOUGH:Documents:Gala 2015:Taste of the Gala 2015.doc
5100 B Mays lack Horse CollegLanding, NJPike e Relat 08 ions O 330-2699 ffice (6 09) 34349
Feb. 24
, 2015
Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
Feb. 18, 2015 Tickets On Sale for 32nd Annual Restaurant Gala MAYS LANDING ⎯ Tickets for the 32nd annual Atlantic Cape Community College Restaurant Gala are on sale. With a theme “Under the Sea,” the 2015 Gala will feature coastal décor and a decadent feast, beginning at 6:30 p.m., Thursday, March 26, at Bally’s Atlantic City Hotel and Casino. The annual event celebrates food with hors d’oeuvres prepared by students at the Academy of Culinary Arts and the house specialties of nearly 40 of the area’s best restaurants at a progressive dining experience. A dessert extravaganza, organized by Chef Deborah Pellegrino of Caesars Entertainment and Chef Michael D’Angelo of the Academy of Culinary Arts, will complete the evening’s festivities, including tiered cakes, chocolate stations and petit fours, to name a few. Bailey Viola of Just Be. Studio in Egg Harbor Township will add her expertise in design and event planning to the dessert presentation. Each year hundreds of guests attend the Gala, which also features several genres of live music, including Don’t Call Me Francis, The FM Band and Lenny Mitchell. The event has raised $3 million since 1984. Gala proceeds benefit student scholarships at the Academy of Culinary Arts at Atlantic Cape Community College and Atlantic Cape Foundation operations. Tickets are $225 each. For more information, contact Alicia McMackin at (609) 343-4986, email gala@atlantic.edu or visit www.atlantic.edu/gala. -30-
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Feb. 27, 2011 Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
March 3, 2015
Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
March 17, 2015
32nd Annual Restaurant Gala To Showcase Region’s Top Restaurants Including Guy Fieri’s Chophouse and Gordon Ramsay’s Pub and Grill MAYS LANDING ⎯ The Atlantic Cape Community College Restaurant Gala’s 32nd annual
Last Chance to Buy Tickets For March 26 Restaurant Gala ATLANTIC CITY⎯It’s the last chance to buy tickets to the 32ndnd annual Atlantic Cape Community College Restaurant Gala. The award-winning dining extravaganza is planned for 6:30
dining extravaganza will feature original dishes from some of the region’s best restaurants. With the
p.m., Thursday, March 26, at Bally’s Atlantic City Hotel and Casino. With the theme “Under the
theme “Under the Sea,” the 2015 Gala will feature a coastal atmosphere and delectable dishes and
Sea,” the Gala will feature coastal décor and a decadent feast.
desserts from a variety of restaurants at the March 26 event at Bally’s Atlantic City Hotel and Casino. The annual event celebrates food with mouth-watering hors d’oeuvres prepared by students at the
The annual event celebrates food with hors d’oeuvres prepared by students at the Academy of Culinary Arts and the house specialties of 33 of the area’s best restaurants at a progressive dining
Academy of Culinary Arts and the house specialties of area restaurants served at a progressive dining
experience. A dessert extravaganza, co-organized by Chef Deborah Pellegrino of Caesars
experience. An elegant dessert reception, co-headed by Executive Pastry Chef Deb Pellegrino of Caesars
Entertainment and Chef Michael D’Angelo of the Academy of Culinary Arts, will complete the
Entertainment and Chef Educator Michael D’Angelo of the Academy of Culinary Arts, will complete the night. Participating restaurants include: Annata Wine Bar, Assaggio, Buddakan Atlantic City, Capriccio, Chart House, The Continental, Dock’s Oyster House, The Ebbitt Room, Fin, Gordon Ramsay’s Pub and Grill, Guy Fieri’s Chophouse, Grotto, Il Mulino New York, Il Verdi, Kelsey’s, Knife and Fork Inn, Lillie’s Asian Cuisine, Martorano’s, Mama Mia’s Ristorante & Catering, Morton’s Steakhouse, Nero’s, The Princeton and Roberta’s. Also featured are: Scannicchio’s, Sheraton Atlantic City, The Smithville Inn, Sofia, Steve &
evening’s festivities, including tiered cakes, chocolate stations and petit fours, to name a few. Each year hundreds of guests attend the Gala, which also features several genres of live music, including Don’t Call Me Francis, The FM Band and Lenny Mitchell. The event has raised $3 million for scholarships since 1984. All Gala proceeds benefit student scholarships at the Academy of Culinary Arts at Atlantic Cape Community College and Atlantic Cape Foundation operations. Tickets are $225 each. To order tickets, contact Alicia McMackin at (609) 343-4986, email gala@atlantic.edu or visit www.atlantic.edu/gala.
Cookie’s by the Bay, The Washington Inn, Vic and Anthony’s Steakhouse, and Yacht Club of Stone
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Harbor. The Gala has raised $3 million since 1984 for scholarships at the Academy of Culinary Arts and Atlantic Cape Foundation operations. The Gala begins at 6:30 p.m., Thursday, March 26. Tickets are $225 per person. For tickets, visit www.atlantic.edu/gala or contact Alicia McMackin at (609) 343-4986 or gala@atlantic.edu. -30-
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5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
March 19, 2015
Invitation to Cover
What:
32nd Annual Atlantic Cape Community College Restaurant Gala
When:
6:30 p.m., Thursday, March 26
Where:
Bally’s Atlantic City Traymore, Ocean and Grand Ballrooms (6th Floor) Park Place and Boardwalk Atlantic City, NJ nd
Background: Dive “Under the Sea” to the 32 Restaurant Gala featuring coastal décor, thousands of hors d’oeuvres and a decadent “Dessert Extravaganza.” Culinary Honoree Nicole Gaffney, of Brigantine, is a chef, writer and television personality best known for being a finalist on the 10th season of the reality cooking competition, “Food Network Star.” Academy of Culinary Arts students will recreate her signature dish, “Seared Scallops with Romesco and Crispy Prosciutto,” that she debuted on one of the Las Vegas episodes of “Food Network Star.” Atlantic City Mayor Don Guardian will be honored for his over two decades of leadership as executive director of the Special Improvement District, his community participation and activism, as well as his vision for Atlantic City. As the region’s premier fundraiser and dining extravaganza, the Gala has raised $3 million in its history for student scholarships at Atlantic Cape’s Academy of Culinary Arts and Atlantic Cape Community College Foundation operations. The Gala provides a venue for 33 of the finest restaurants in the region to showcase their specialties to community leaders, business people, casino executives, food enthusiasts and fun-seekers. For more information about the Restaurant Gala, visit www.atlantic.edu/gala. Contact:
If you plan to cover this event, contact Amanda McCullough at (609) 343-4907 or amccullo@atalntic.edu, by noon, WEDNESDAY, March 25, with the name of your reporter and/or photographer.
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Contact person: Amanda McCullough
5100 Black Horse Pike Mays Landing, NJ 08330-2699 College Relations Office (609) 343-4907
FOR IMMEDIATE RELEASE
March 27, 2015 Winners Announced for 50/50 Restaurant Gala Raffle MAYS LANDING—Lucky ticket-holders shared in $8,900 in prizes at this year’s Atlantic Cape Community College Restaurant Gala 50/50 Raffle held March 26, at Bally’s Atlantic City. The winners include: First Prize, $5,340, Greg Koshland of Sea Isle City Second Prize, $2,670, Tom Ward of Moorestown Third Prize, $890, Michael Devlin of Hammonton Winning amounts were based on the number of tickets sold. This year, 178 raffle tickets were sold at $100 each, raising $8,900 for grants, emergency aid and leadership development for Atlantic Cape students. In its history, the Gala has raised $3 million for scholarships and Atlantic Cape Community College Foundation operations. For more information about the Restaurant Gala, visit www.atlantic.edu/gala. -30-
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