Christmas 2020 Insights for Destination Leisure & Cafes

I N S I G H T S F O R D E S T I N AT I O N L E I S U R E & CAFE’S

Deck the halls for Destination Leisure & Cafés…

Chocolate & Orange

Experience

Comforting Classics

A classic combination that not only oozes festive feels but also evokes comfort to consumers. This year Christmas nods to nostalgia and what a decadent way to add this to your menu with our individually wrapped GlutenFree and Vegan Chocolate & Orange Tart. Serve with a sprinkling of icing sugar to give the perfect finish.

Food and drink experiences have been redefined in 2020. We’re seeing a reset with eating out-of-home, which opens itself to opportunity to reimagine the dining experience.

With snacking traditionally increased around Autumn/Winter, think about how you can offer your customers an ‘experience’ across all dayparts.

From festive pop-ups to immersive experiences, how can we feel closer… whilst socially distanced of course!

We innately find comfort in what we know best, from traditional colours schemes, through to wellloved recipes. During lockdown, we embraced scratch cooking from skills to flavours and this is set to continue through the festive period. Operators do not have to overhaul the 2020 menu with new innovative ideas.

Consumers want familiarity in their food and their flavours. Mince Pies are a winner this year – why not try the Country Range Mince Pie Filling and add your own customisable touch from a dash of rum to some cut up nuts.

82% of visitors are reassured to visit venues again as a result of a previous experience

Source: CGA 2020

| To order, call 01452 857555 or visit creedfoodservice.online

As a nation we are already looking for some normality and this year Christmas and New Year will be centre stage. This is a season that means so much to so many, a time for coming together and enjoying the company of friends and family.

With this being said there is still increasing uncertainty and anxiousness around eating out of home. Procedures and measures such as cleanliness, safety and social distancing are high on the agenda and are being scrupulously measured by consumers when visiting out of home operators.

It is clear, however that the hospitality industry is doing something right and confidence with consumers is slowly returning.

6% expect to be cooking more for people with different dietary requirements this year

Touch of Luxury

Frozen & Festive

Technology Touches

With more time spent at home, we are now craving a touch of luxury outdoors. Combining indulging elements within normal processes has never been more welcome and just in time for Christmas. Operators have an opportunity to provide customers’ with a touch of luxe that they are unable to achieve themselves at home. Our range of decadent desserts are a firm favourite, adding that sought-after treat.

With a busy time of year ahead, anticipating and preparing for fluctuating numbers of covers within your outlet may seem challenging, however, frozen foods can provide a solution. As a category with strong growth and numerous benefits visit our range of frozen foods for this Christmas. From stock saving, easier portion control to produce freshness, we offer a range for all dayparts.

An element that has accelerated in 2020 has been technology.

With businesses, both big and small, discovering new ways to use technology for their everyday functions, consumers and operators are more aware and comfortable to receive this change. From pre-booking systems to allergen QR codes, how have you incorporated technology into your sites? Is the virtual customer journey as good as it can be?

11% would pay more for a prebooked meal over the festive period

To order, call 01452 857555 or visit creedfoodservice.online |

Seasonal Top Tips

Identify the must-haves for your menu and if anything can be modified. Keep your menu tight; offer choice but keep it simple. Can key ingredients be shared across more dishes to help reduce waste?

Speak to us to ensure that what you want over the coming season is going to be available to you. At Creed we have a range of useful tools to help you plan your offering.

| To order, call 01452 857555 or visit creedfoodservice.online

With value high on the agenda for consumers, ensure your marketing message is communicated effectively. Why not develop a simple promotion to encourage visitors to dine at quieter times of the day. Family style sharing platters are a great way of adding value.

This season lends itself to increased demand for drinks, whether choosing a Christmassy cocktail or a comforting hot chocolate. Create a small themed drinks list that can be made quickly and still give guests that wow-factor.

How will you set the scene? Why not make the new inclusion of protective screens and PPE festive - a touch of tinsel and a Santa’s hat will go a long way this year!

To order, call 01452 857555 or visit creedfoodservice.online |

Customer Service Ilkeston 01452 858194 High Wycombe 01452 858167 Staverton 01452 858668

Staverton Technology Park, Cheltenham Road, Staverton, Gloucester GL51 6TQ Manners Industrial Estate, Manners Avenue, Ilkeston, Derbyshire DE7 8EF

askcreed@creedfoodservice.co.uk

Wooburn Industrial Park, Thomas Road, High Wycombe, Buckinghamshire HP10 0PE

Thursday 24th December 8:30am - 4:00pm Friday 25th December - Closed Saturday 26th December - Closed Sunday 27th December - Closed

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