An increasing number of companies are today making purchases from brands online. Hence, it becomes vital for both business owners and marketers to understand how to take optimal advantage of emerging ecommerce trends, like marketing automation and Omnichannel Marketing in India. They should aim at providing customers with personalized communication experiences in order to improve both brand loyalty and sales.
Marketing was a time-consuming and expensive affair traditionally. However, with the growing popularity of marketing automation and Cloud communication platform, a variety of labor-intensive processes can simply be handed over to technology systems and tools to be executed automatically. Ecommerce marketing automation makes use of customer and product data to execute personalized marketing campaigns for your shoppers, which enhances their experiences and drives the top line of your business.
Marketing automation allows you to create future-focused marketing campaigns across multiple channels, including:
• Email: There are several ways marketers may engage with customers through email. The email messaging must be relevant and personalized, as otherwise they will simply be sent to the trash or make the prospect unsubscribe. You should consider personalizing the subject line, and creating automated welcome messages and followups for the campaign to ensure positive outcomes.
• Mobile: Marketers can make use of built-in application programming interfaces or APIs, messaging software and collected customer data in order to send personalized and product-specific automated messages through push notifications, SMS, and MMS. This would connect the customers to the brand in real time, re engage them efficiently and guide them properly through the customer journey.
Top Marketing Automation Consultants would help you to replace manual marketing tasks with a marketing automation platform that can both manage and monitor repetitive workflows. Such workflows can include multiple tasks, starting from email nurturing and lead management to retargeting messages.
