Marketing Automation Tools
In the age where customers are becoming more discerning with each and every person, you have to make sure that your brand is able to grab their attention and stay on their minds. The use of Marketing Automation Tools in India has become a prominent means to fuel the retail marketing strategy, and enjoy the improved brand engagement.
Here are a few examples of how marketing automation is used by modern retailers:
A welcome automation On-boarding automation is arguably one of the most prominent uses of this technique. It allows you to show new contacts or clients that you are happy they chose to become a member, and remind them of what they can expect from the membership. You might even give them a welcome offer to get them to make a new purchase from your platform as soon as possible.
Birthday:Birthdays are important for all,and recognizing them will show your customers that you truly care about them. In fact, today, the members of loyalty programs are likely to expect their special day to be celebrated by their favorite retail brands.You can set a trigger to start a few days before the birthday of a customer or even on the day itself,with a greeting or even a special offer..A short reminder that the offer is about to expire will also be appreciated.
Made a purchase:This is another popular example of marketing automation.You should let the customers know that a purchase is just the start of their journey with your brand. For example, you run a fashion brand. Hence, by using the Best Marketing Automation Software you can send a simple “we hope you like your new item” email or text message to the customers, along with recommended accessories. You may even follow up on the communication with a message that provides tips on caring for the purchased products. Maintaining such an approach will allow you to show that you truly understand the needs of the customers.
Abandoned cart:A large percentage of people leave something in their abandoned cart, rather than check out. But this doesn’t mean that it would be a lost opportunity.You can use marketing automation to remind the customers of the items lying in their cart through SMS or emails. There is a good chance that customers come back to complete the purchase after getting the reminder.
Top Marketing Automation Platform Company can significantly help retail brands to grow their business.