1st Call for Papers Destination Management and Branding in the Mediterranean Region
Sustainable Tourism in Times of Crisis 19th-21st April 2012 Antalya, Turkey The Mediterranean stretches from the first olive tree that you find in the North down to the first palm trees that rise close to the desert. Fernand Braudel
Theme of the conference Global tourism is widely expected to be a growing industry. But in the wake of globalization places have increasingly become destinations, and can be seen both as relatively independent and also interwoven in complex relations of cooperation, competition or interdependency. In order to succeed in a global environment, destination management and branding has therefore become a relevant topic for the tourism industry, which is also true for the Mediterranean region. This conference on Destination Management and Branding in the Mediterranean Region has been developed to provide a long-term platform for scholars and practitioners in order to get them involved in an ongoing dialogue and exchange of ideas. Departing from the several economic and political crises in the region, we aim at discussing the role of sustainable tourism. Accordingly bearing the title Sustainable Tourism in Times of Crisis, the first edition of this conference will take place in Antalya in April 2012. Keynote lectures, paper sessions and panel discussions will contribute to a broad understanding of the complexity of tourism, ranging from topics like marketing and management to ecological and social impacts. Also, the conference will enrich the dialogue between various actors from different disciplines and different parts of the Mediterranean region by discussing the role of governance and networks as well as the impacts of tourism on society and culture. The conference adopts an interdisciplinary and international perspective aiming to approach the theme from both a theoretical and practical point of view. Since the issue of sustainable tourism crisis management with respect to economics, politics, society, environment, and culture is the major focus of the conference, we will provide a platform for the presentation and discussion of best practice examples. The dialogue between the participants can result in a common understanding of sustainable tourism that will function as the base for further thoughts and actions on destination management and branding.
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