Creative Shift x The Kusp Yearbook 2024

YEARBOOK

byDecarlaPhillip-RileyandDaviniaClarke

TAKE YOUR IDEAS TO THE NEXT LEVEL

FOREWORD

CreativeShiftarebasedintheAcademic EnhancementteamatUniversityofthe ArtsLondon(UAL).Webelievein shapingdiversityandequityinthe creativeindustriesandaimtoempower UALstudentswhoareleastrepresented inthecreativesector.

AtCreativeShiftwerunarangeofextracurricularactivitiesthatofferan alternativemodelforenterpriselearning andemployabilityeducation.This focusesona‘learningbydoing’ approach,centeringthestudentvoice, havingacompassionateapproachto theirpersonalcircumstancesand valuingtheirlivedexperiences.We encouragestudentstotakeownership oftheirprogressionintothecreative industries–bethatinemploymentor self-employmentthroughharnessingthe powerofcommunity.

Ourindustrypartnerssupportemerging creativestodeveloptheirprofessional practiceandbuildtheirnetwork.We workcollaborativelywithTheKUSP,a socialenterprisededicatedto supportingdiversecreativesfrom underrepresentedbackgroundstoexcel withinthecreativeindustries, specialisinginFashion,Film& TelevisionandPrintMediaIndustries.

Togetherwehaveco-createdthe “Takeyourideatothenextlevel” programme,thatworkswithselected UALstudents,overa6-weekperiodto provideholistic,wrap-aroundsupportto developtheircreativeideas Students getone-to-oneindustryfeedback,with embeddedlearningactivitieson intellectualpropertyandcreativerights ledbyindustryspecialists.

Studentsaresupportedtoidentify wheretheyareatwiththeirideas,and thendevelopthisinaccordancetowhat ‘takingyourideatothenextlevel’means tothem.Theprogrammeprovideshelp withbreakingdownideasinto manageablestepsandactionsand providesaspaceforaccountabilityand encouragement.

Thereisalwaysanelectivemixofideas, rangingfromproduct-basedworkto service-basedexperiencesandbeyond! Wearesoproudofallthestudentsthat havetakenpartintheprogrammeand can’twaittoseehowtheycontinueto taketheirideastothenextlevel.We hopeyouenjoylearningaboutwhothey are,andwhatideastheyhavebeen workingon.Enjoy!

CreativeShift&TheKUSP

INDUSTRY PROFESSIONALS

ROXANNEPETERS

RoxannePetersisaCreativeandCulturalIP RightsSpecialist,basedatUAL,working internationallyattheintersectionofIP, ethics,creativeeducationandenterprise.

Sheconnectswithcreatives,encouraging self-ledapproachestovalueIPascreative agency,aspartoftheirbusinessstrategy andasatooltoactivatepositivechange. Shespecialisesincopyrightlawandrelated rightsindigitalculture

IG:@roxrocks04

AMOSERETUSI

AmosEretusiisthefounderofsocial enterprise,TheKusp,whichimproves accessforunder-representedtalent withinthecreativemediaindustriesparticularlyfilm,TV,fashionandprint media-throughtalentdevelopmentand talentsourcing.

Theyhostcuratedmasterclasseswith reputablebrandsandindustryspecialists, andhaveexclusivemembershipsfor creativessharingresources,adviceand opportunities;andsupportemployerswith findingthebestunder-represented creatives

IG:@the kusp

ISABELLELANDICHO

IsabelleLandichoisasunseekerand naturelover Theyhavetenyearsof industryexperienceworkingacrossart direction,stylingandpublicspeaking

Creativethinkingtoharnesspositive changeforpeopleandtheplanetisthe foundationoftheirworkandadvocacy TheyareCreativeDirectorofTheEarth Issue,aplatformforsocialand environmentalgood.

IG:@lethal izzle@theearthissue

SEBUHMESFIN

SebuhMesfinisatrueembodimentofthe modern-daymulti-hyphenate:entrepreneur, marketer,investor,andinnovatorallrolledinto one Withapassionforhelping underrepresentedcommunitiesunlocktheir fullpotential,Sebuhisonamissiontobridge thegapbetweeneducationandopportunity Hisjourneystartedasadigitalmarketerwhere hequicklymadeanameforhimselfworking withover+20startupsandgeneratingover£1 millioninrevenue.

Hecurrentlyheadsupthedigitalmarketingfor NotionCapital,oneofEurope'sleadingvalueaddtechnologyinvestors Heisalsothe founderofBlocks2Bags,anemerging businessmedianetworkdeveloping, producinganddistributingmultipleshows aroundtheareasofsocialmedia, entrepreneurship,andfinance

IG:@sebuhmesfin

OUR KUSPERS

CLASS OF 2024

TILLY-MAE

TAYYAB GEORBELLA ANIKA

MAKAYLA HOLLY KUSHAGRA KENOLY

IZZIE RONICA ELLA KALANI

SABRINA MIRNA

TILLY-MAE SCOTT

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

Todevelopmypodcastbycreatingrelatableepisodesandstartpresenting forradioandtvshows.

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Bylearninghowtomanagemytimetoprioritiseworkingonmypodcast I wanttocontinueshadowing,beingarunneronsets,discovering/tryingnew rolesandcontinuingtogetmyfootinthedoor

IG:tillycreatez

LI:Tilly-MaeScott

UALCollege:LondonCollegeofFashion FirstYear,UndergraduateStudent

Whatisyouridea?

TAYYAB UMER

Afashionbrandthatisforstars Starsbeingupcomingtalent Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Buildingacommunityandaphilosophicalartmovementthathasadominoaffect ofcreativestobemoredaringintheirpursuitoftheirdreams.

IG: newlondonscience

LI: TayyabUmer

GEORBELLA FINI

UALCollege:LondonCollegeofFashion

FirstYear,PostgraduateStudent

Whatisyouridea?

Tobuildonmypersonalbranding Mygoalistomakemoreworkandbe openforwork Domoreartdirectionandbeknownasaprofessional

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Buildingmynetworkofpeersandhavingaclearcommunicationwith collaborators Developmyportfoliobycreatingnewworkandimproving mysocialmediapresence,soIwillbemoreattheforefrontofpeople’s mindasaprofessional.

IG: georbellajocelyne

LI: GeorbellaFini

ANIKA RAHMAN

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

Myfirstideaistocreatearock/metaleventcompanyaimedatAsians(allAsians)

Mysecondideaistocreateaanimation/comiccompanyaimedatadultsthat needspeopletohelpmemakemygraphicnovelpopular.Mythirdideaistocreate anewsocialmediasitethatisinspiredby2000ssocialmediasitestoshowcase creativityandnocensorship/doublestandards

Duringthisprogramme,Iwanttotakemyideatothenextlevelbyfocusing on:

BuildingupacommunitysoIhavemorepeopletoworkwith

IG: anika rn

ONLINE 121 SESSIONS

Kusper’sreceived20minuteonlinementoringsessionsfromtheindustry professionals,whichcreatedspacetodiscussanyproblemstheyarefacing,coagreeonmanageabletasksandchallengestodointheirfreetime

“Thiscouldbeseenasanethnographicproject!Thatyougaininterestfor whentalkingaboutyourprojectfromthisperspective”

“Bio-breakupthe text,addsome spacebetween differentelements i.eaccolades,the workandinspoetc”

“Remembereveryoneisblaggingit

“Bewillingtostepoutofyour comfortzonetoo”

“IPsessionswill bereallyhelpful! CheckouttheIP module!”

andyou havetostartsomewhere.”

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

MAKAYLA WELCH

Myaimistocreateadynamiccreativeagencywhichspecialisesinservicessuch associalmediacontentandstrategy,podcastproduction,copywritingandblog writing.

Duringthisprogramme,Iwanttotakemyideatothenextlevelbyfocusing on:

Creatingawebsiteand/orsocialmediapagewithdetailsthatoffermyservices To developmyconfidencestostartpitchingtoclientsandadviceonfindingclients

IG: makaylawelch9009

LI: MakaylaWelch

HOLLY JOHNSTON

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

Anautobiographicalillustratedchildren’sbook,fromayounggirl’spointofview onhermotherscancer Aimedtobecomfortingandseethelightindark moments

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Togainconfidenceinpitchingmybookinordertofindthepeople/communities thatwouldbenefitmostfromit’stopic.

IG: hxllymarieillo

LI: HollyJohnston

HOLLYJOHNSTON

“I'vegainedalotofconfidencefrom theprogramme.Sharingmyworkand gainingfeedbackhashelpedme realisethatmyideasandIprovide value.Mybooksharesanauthentic experienceinauniqueway,andI shouldn'tdownplayhowitcould benefitothers.”

KUSHAGRA ANAND

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

It’safilmtoldthroughacoffee-tablebook,usingthelockdownsduringtherecent pandemicasatoolofhowInavigatedthroughthecomplexitiesandfoundback myloveforphotography.

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

WhatIcanrealisticallydowithwhatIhave.Howmuchneedstobethere,how muchcanbecutout.Whattherealstorycanbe.Abonuswouldbetofigureout howtotakeitforwardandactuallyrealisetheprojectinformofabook Thefirst stepatleast

IG: kushagraanandofficial

LI:KushagraAnand

KENOLY LEPRINCE

UALCollege:ChelseaCollgeofArts

Graduate

Whatisyouridea?

Myideaistocreatecolourfulwovenpiecestothepublic,inspiredbynaturethat bringspeoplejoy.

Duringthisprogramme,Iwanttotakemyideatothenextlevelbyfocusing on:

Networkingwithtextiledesignerswhoweaveandworkwithnaturalmaterials I wanttobeinaspacewhereIcanexperimentwithmyideasandkeepeverything flowing

IG: kennyhoopss

LI:KenolyMbeleLeprince

‘KABOLA:Lingalafor‘toshare’or‘tosplit,’ featureswoventextilesinspiredbyfamily memberscherisheditems,symbolising individualitywithinunity(closeup).

KENOLYLEPRINCE

“Theprogramme,CreativeShiftx KUSP,wasinstrumentalinmyefforts toelevatemygraduatepiece, KABOLA:Lingalafor‘toshare’or‘to split’.Thiswovencreationheld significantpersonalmeaningasit enabledmetodrawuponmy Congoleseheritage,integrating traditionalnaturalmaterialsand methodsintomywork.Inspiredby theintricatepatternsfoundinKuba clothandMbutidesign,Iembarked onacreativejourneytocraftwoven piecesthatauthenticallyreflectthe richnessandcomplexityofmy culturalbackground.Byseamlessly blendingthesetraditionalelements intomoderntextiledesigns,myaim wastwofold:toshareapieceofmy heritagewiththeworldwhilealso exploringinnovativeavenuesto preserveandcelebratetraditional craftsmanship

Theprogrammeprovidedvaluable insightsandskills.Ihonedmy networkingskillsthroughproactive conversationinitiation,contact exchange,anddiligentfollow-ups withpotentialcollaboratorsor mentors.Additionally,Igainedclarity regardingmytextileinterestsby envisioningfuturebranding strategiesthatalignwithmypersonal goals.”

Usingcabbagetreeleafasapaintbrush,I appliedpaintandinkontoscrunched-up kitcheningredientpaper,echoingthe geometricstyleofMbutidesign

“Furthermore,itbolsteredmyconfidencein publicspeakingbyofferingopportunitiesto presenttextileprojectsandincorporate constructivefeedback.Lastly,Iappreciated thechancetoconnectwithlike-minded peers,enablingmetoreceivepersonalised adviceandmentorshiptailoredtomy specificgoalsandchallenges

It'sworthnotingthatItookahiatusfrom textilesaftergraduatingandhaveonly recentlyreturnedtoit.Presently,Iworkasa bankassistanteducatoratanursery,whereI curatewetandsoftplayactivitiesbasedon children’sinterests,infusingatouchof textilesandartintothemix.Thisexperience hasdeepenedmyunderstandingofhow textilescanengageandstimulatecreativity, furtherfuelingmypassiontoexploretheir potentialinbothpersonalandprofessional projects.TheKUSPindustrymentorsplayed apivotalroleinguidingmetowardsmy aspirations.Theyadvisedmetoresearch brandsI'minterestedinworkingwithandto sendmyportfoliotoweavingcompanies, providingmewithpracticalstepstopursue mycareergoalsinthetextileandinterior designindustries.

Furthermore,I'mpassionateaboutgiving backtothecommunity.Ienvisionhosting creativeworkshopsforyoungpeopleinlocal areasandschools.Withmynaturalgiftfor workingwithchildrenandmyfun personality,IbelieveIcanencourageyouths toexploretheircreativityandconsider careersinthearts.Theseworkshopswould notonlyfosterartisticexpressionbutalso empowerthenextgenerationofcreativesto pursuetheirpassionswithconfidenceand enthusiasm.”

KENOLYLEPRINCE

IZZIE MALINOWSKI

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

Tocreateanartcollectiveandtothenhostcollaborativeevents

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Byfocusingonthefinanciallogisticsofeventhostingaswellascreatingevents withintentionsbehindthem-whatwillpeoplegainfromattending!

IG: izzie malino

LI: IsobelMalinowski

RONICA JUMI-GORDON

UALCollege:LondonCollegeofFashion

FirstYear,UndergraduateStudent

Whatisyouridea?

TodevelopRonica-Marie’sColours(RMC)bycreatingmyownhair colourproductscollection.Andreachanewclienteleandmarkets, workingwithhairstylistandbeautyinfluencers.

Duringthisprogramme,Iwanttotakemyideatothenextlevel byfocusingon:

Buildingupandcreatingcontentformysocialmedia

IG: rm colourz

“WhatI’velearnedandamcontinuing tolearnistotheenjoythejourneyand notputtoomuchpressureonit.To foreverlovewhat Ido,evenifit meanstakingstepsback.”

RONICA JUMI-GORDON

UALColleg

FirstYear, Whatisyou

ELLA CAMPBELL

Curateacar ommunitiesof Londonandbegintodevelopcharactersthroughouttheproject

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Creatingtheconceptofmaincharacterandascriptforthepilot

IG: ella4thegram

LI: EllaCampbell

KALANI FIDELL

UALCollege:LondonCollegeofCommunication

FirstYear,UndergraduateStudent

Whatisyouridea?

Todevelopthepracticeofbeingamultidisciplinarycreativewithinthe fashionindustry

Duringthisprogramme,Iwanttotakemyideatothenextlevelby focusingon:

Howtogrowmybusinessandmyaudiencereach

IG: khaosbykalani

MIRNA AL-SAADI

UALCollege:CentralSaintMartins

FirstYear,UndergraduateStudent

Whatisyouridea?

Creatingaproductwhereyoucanhaveaconversationwithand receivepronunciationfeedbackfromit sosomethingwithAI InspiredbymymumcomingintotheUKnotspeakingEnglishand strugglingwithit.

Duringthisprogramme,Iwanttotakemyideatothenextlevel byfocusingon:

Understandingtheconsumerbaseandmarketresearch.Alsowantto receivemoreguidanceinthebusinesssideofthings

IG: mirndesign

LI:MirnaAl-Saadi

SABRINA HENRY

UALCollege:CentralSaintMartins Graduate

Whatisyouridea?

Capsulecollectionthatcreativelyreframeshowconsciousfood, fashioncannourishus.(Consciousfood,fashionandwords).

Duringthisprogramme,Iwanttotakemyideatothenextlevel byfocusingon:

WritingandexpressingthecollectionandfiguringoutifaZine alongsideitwouldworkaswellasidentifyingmarket

IG: sabrinafhenry

CONNECTING WITH CREATIVE RIGHTS AND VALUES

TheactiveroleofIPinthe‘Takeyour ideastothenextlevel’programme.

Roxanne:LoraandImetpre-lockdown,and instantlyconnected.Webothsharean approachincreatinginclusivespacestohelp studentsbuildconfidenceandrecognisetheir ownself-worth.Idothisbycenteringpeople’s valuesthroughthelensofintellectual property(IP).

Lora:CreativeShiftdon’tunderestimate students’livedexperiencesandwhatthey bringtotheircreativeidentity.Ithinkthat's reallykeyonhowweworktogether,because somuchofitisaboutwhowechoosetowork with,why,andhowwebringourselvestoour work-howweenactourvaluesonadaily basis.

Roxanne:I’mreimaginingintellectualproperty beyondmarketsandmoney,encouraging thinkingabouttherelationshipbetweenself andotherswithincreativepracticeandthe valueofworkingcollectively,incommunitydrivenandethicallysustainableways. Connection,curiosityandcareforegroundmy approachtohelpsupportcreatives.

ForKUSP,Iwantedhelppeopleunderstand theagencythattheyhave,throughthe contenttheycreateortherelationshipsthey make.AndIthinkthat'sagainwhereLoraand Ialign,inhelpingotherstobeseenandheard andhavetheirvoicesrespectedand represented.

Thisprogrammeisareallybeautifulexample

ofhowyoucanmaketimeandcreateasafe spacetoreallylistenandunderstandpeople's thoughts,fears,motivations,ambitions.Ifeel thereneedstobeacombinedapproachto understandingyourownmotivations, ambitionsandvaluestosupportwhatever creativedirectionyoutravelin,likeakindof moralcompasstogroundyou.That’showI quietlyweaveinthisIPthinking.

Lora:Ithinkthat'sagain,wherewemirror eachother.Ijustlovethewaythatyoutalk aboutIntellectualProperty,whichcanbequite anoverwhelmingtopic,andyoubreakitdown inaccessiblelanguagethatresonates.You humaniseit!

Youalsobringitbacktotheperson,notjust inthesenseoftheindividual,butaspartofa communitythattheybelongto.Ithinkthat reallytapsintothespiritofCreativeShift,and thisprogramme,intermsofhowwebuilda networktosupportandencourageeachother toaffectprogressivechange.

Roxanne:Soit'snotjustaboutIPitself.It's biggerthanthat.It'sreallyaboutbuilding one'sreputationandtheircreativeidentity. Havingasenseofunityandconfidenceis reallykey.

Lora:Thatideaofcommunityisreally important.

Roxanne:Iagree,whenyou'reinaspace whereyourecognisesharedchallengesand ambitionsaswellaspointsofdifference, whenyou'vegoteveryoneencouragingyou, especiallyifthat'smaybenotwhatyou've experiencedbefore,thatcanbereally,really powerful.Ithinkthepeertopeersupportand learninghasalsobeenreallyprominenton thisproject.They'veallbeensoinspiredby eachother,andwatchingfuture collaborationssparkinthisspacewas amazing!It'sbeenareallyrichexperiencefor me,especiallywhencomingbackto connection,communityandcollaboration.

MAKING,CREATING,SHARING

Duringtheprogramme,thestudents/graduateswereaskedtoexploreandexpandon valuesthattheyfeltmostrepresentedthemandtheircreativejourneys

“Standproud,beloud,voiceyourvision”

“Nodivision,unitedininspiration”

“Agencytobe”

“Bethechange youwanttosee” “Connectandrespect, noregret”

“Growinginanticipation”

Mindmapscreatedbythestudents inRoxannePeters’‘ideas,identity andimpact’activity

Quotes:

ROXANNEPETERS

WHATAREYOURVALUES?

adventurous,curiosity,gratitude,patience wisdom,honesty,ambition,exploration, rest,empathy,diversity,fairness,giving, forgiveness,gratitude,imagination, flexibility,helpfulness,morals

HOWMIGHTYOURVALUESREFLECT HOWYOUCONNECTAND COLLABORATEWITHOTHERS?

Empathy–allowsmetounderstandtheir feelings.Forgiveness–peoplemake mistakes,findingawaytogetoverit. Curiosity–learningmore.Honesty–I’d wantsomeonetobeopen/honestwithme.

WHATMOTIVATESYOUTOCREATE?

failure,daydreams,childhooddreams, strongnegativeemotion,joyofart,the desiretoleaveanimpact,freedom,my mama,myenvironment,‘needypeople’, museumvisits,observationaldrawings WHEREDOYOURVALUESCOMEFROM?

myself,mymom,mydad(alittle unfortunately),society(online),family,tv shows,books,myexperiences,theartand cultureIresonatewith,self-education,my environment,challenges,authenticity, respect,upbringing

STUDENT FEEDBACK

“Igenuinelyenjoyedthiswholeexperiencebecauselisteningtootherpeople’sideas andgettingindustryfeedbackmadememoreconfidentandseemorepotentialinmy idea.IalsoenjoyedRoxanne’ssessions IP,understandingmyvalueandmotivations.”

“Ifeelthatthestaffwasverywarmandfriendlyandyoucanapproachthemwithany matter.Itwasahighlyvaluableexperienceprovidinginsightandclarityintothevision, ideationandgrowthofmyideawhichispriceless.”

“Thiswasdefinitelyavaluableexperience!Ilearntalotfrommypeersbutalsothe industryprofessionals.IneverevenknewIPwasathing-butthankfullyRoxannehad helpedALOT..”

“Ireallyenjoyedthelayoutoftheprogrammeandhowsupportiveeveryonewas!”

“Thisprogramgaveme thepushIneededto takemyideatothenext level Ihadn’trealised howmuchpotentiali haduntilthis”

‘TheKuspxCreativeshiftprogrammehashelpedlaunchmeintostartingthecreation processformyCartoonidea.Thegroupsessionsand1to1mentoringhelpedgive tailoredadviceonnavigatingmyideafurther,closingthegapbetweenmeandwhereI lackedindustryunderstanding,whilealsocreatinganenvironmentthatopenedaccessto supportandcollaboration.IsteppedintotheCohortwithverylittledirectionongoing aboutbuildingthefoundationsformyideabutleftwithknowledgeIcangoontoutilise whenIreachfurtherstages,inspiringandconstructivefeedback,alongsidecompletinga treatmentpackdefiningmyideaforpitchesandfuturedevelopments.Inowfeelabetter senseofdirectionandconfidenceinmyendeavours,andthatIhavemetanetworkof like-mindedindividualsandsupportivementors!’

ELLACAMPBELL

DespitemyageaslongasIbelievemyselfandcanmakeagreatpitch,Icanutilisemy manyskillsfordifferentprojects.Atthestartoftheprogramme,Iwantedtobecomea freelancepodcasteditor,however,Ilandedafreelancesocialmediamangerroleand magazineinternship.Ihavelearnttobegratefulforanychancetolearnandgrowinmy career.Everyopportunity,nomatterhowunexpected,helpsmedevelopnewskillsand moveclosertomygoals.Lastly,tobepatientwithmyselfandnotrushtheprocess.

MAKAYLAWELCH

Formethisprogrammewasamuchneededremindertogoaftermydreamsandtakeup spacewhereverIwantto Ifeltveryinspiredbythepeersandmentorsbecauseoftheir candoattitude.IfeltreassuredtheirisaplaceformewithintheindustryandInjustneed tocontinueonwhatiamworkingowithaclearvision.

GEORBELLAFINI

HonestlylearntALOT-Icouldwrite12pages,butI’llsumitupinafewwords:market researching,IPs,pitchdecks,advisoryboard Butthatwasn’tthemostimportantthing theprogramgaveme.Themostimportantthingwastheconfidenceinmyidea,tobelieve thatIcanandwilltakeittothenextlevel(seewhatIdidthere ��)tobuildandsharethe wholejourneyonline!MirnaAl-Saadi

MIRNAAL-SAADI

100% agreed that the advice & feedback provided by the industry mentors motivated them to act on their ideas

100% agreed that the project has had a positive impact on the development/ growth of my creative idea.

100% agreed that taking part in the project increased their confidence in their abilities and creative idea

100% agreed that it expanded their knowledge about their own motivations and values, and how IP is relevant to developing their creative identity

LORAGHANY

Employability& ProgressionManager (CreativeShift)

CONTRIBUTOR QUOTES

MyselfandAmos(TheKusp)haveco-createdanddeliveredthis programmeeveryyearforthepastsixyears!It'sbeenanincredibly rewardingjourney,andeachyear,westrivetoenhancethe experienceforstudents!

Theconceptofintegratingaphotoshootemergedfromourdesire toprovideatangiblecelebrationofthestudents'remarkableideas andprogress.Werecognizedtheimportanceofafocalpointto spotlighttheirachievementsandamplifyourdigitalcampaign's impact.Thisseamlesslydovetailedintotheideaofayearbook, complementingoureffortstoincorporateactivelearningon intellectualproperty.

Whattrulysetsthisenterpriseprogrammeapartisitsprofoundly personalizedandholisticapproachtoempoweringstudentsfrom underrepresentedbackgrounds.Webelieveinthetransformative powerofcommunity,valuingtheirdiverselivedexperiencesand individualaspirations.Understandingthatsuccessismultifaceted anduniquetoeachindividual,andweprioritizemeetingstudents wheretheyare,providingtailoredsupporteverystepoftheway.

“CreativeShiftisaprogrammethatIwishedexistedbackwhenIwasinhighereducation. Iapplaudtheindividualsinpositionsofpowerthatworktirelesslytomakethecreative industryamorediverseandaccessiblespaceforunderrepresentedvoices.Thankyouto Lora,Decarla,AmosandRoxannefortheirservicetotheartsandourcommunity.”

ISABELLE LANDICHO

Overthepastfewyears,I'vewitnessedhowthisprogramhashadahugeimpactonits participants.What'sclearisthateachpersonwhotakespartintheprogramexperiences personalgrowthandbecomesmoreawareoftheirownpotential.Eachperson'sjourney isunique,andwetreatitthatway.That'swhyweoftenseeparticipantsgainmore confidenceandbeliefinthemselvesaftertheysetgoalsandmilestoneswiththehelpof experiencedindustryspecialists.

Everyyear,wecomeacrossamazingandthoughtfulideasthathavethepowertopropel communitiesforward,bothsociallyandcreatively.The'takeyourideastothenextlevel' programplaysacrucialroleinnurturingthenextgenerationofdiverseinnovatorsinthe UKandbeyond.

INDUSTRY MENTORS 2024:

Amos Eretusi

Roxanne Peters

Sebuh Mesfin

Isabelle Landicho

CREATIVE SHIFT:

Lora Ghany

Decarla Phillip-Riley

Davinia Clarke

Tessa Read

STUDENTS 2024:

Anika Rahman, Ella Campbelll, Holly Johnston, Georbella Fini, Izzie Malinowski, Kalani Fidell, Kenoly Leprince, Kushagra Anand, Makayla Welch, Mirna Al-Saadi, Ronica Jumi-Gordan, Sabrina Henry, Tayyab Umer & Tilly-Mae Scott

YEARBOOK PHOTOGRAPHER:

Ishavishali Chandrakumar

FindoutmoreaboutCreativeShift:arts.ac.uk/creativeshift

FindoutmoreaboutTheKUSP:thekusp.co.uk

Ifyouhaveanyquestionsaboutthisprogramme: EmailCreativeShiftatcreativeshift@arts.ac.uk

Ifyouareastudentorrecentgraduate(upto5years)andwanttotakepartinnext year’sprogramme,signuptothecreativeshiftmailinglisthere: