Sassoon Academy interprets Decibel
Transported into a brave new world of 2013 trends, flash mob parties and rubbing shoulders with some of the finest session stylists – Oribe, Josh Wood and Eugene Souleiman, to name just a few, the Wella Professionals International TrendVision Awards 2012 (ITVA) was a Spanish fiesta in Madrid. The purpose of the getaway was two-fold – the competition itself and an introduction to 2013’s new trends inspired by music, entitled The Sound of Colour. For Wella Professionals global ambassadors Josh and Eugene, it was the fifth year of trend-setting together, and the results were sublime. “When I’m doing shows and I hear music, I become way more instinctive about what I do,” said Eugene. “I get a stronger feeling for a character.” For 2013, there are four new characters: Fusion, an East meets West girl; Decibel, a woman in between the sartorial throes of glam rock and punk; Echo, the melancholy musical type; and Allegra, the diva of the line-up, who has it all and still wants more. “Everybody hears and interprets music or sound in different ways – it triggers a unique response,” says Josh. And later we experienced first-hand just how music affects different individuals, as four international art teams each took a trend to showcase in four mammoth shows for ITVA’s 1,200strong audience. Dmitry Vinokurov took on Fusion, Sassoon Academy worked with Decibel, Alexis Ferrer interpreted Echo, and Cyrill Brune recreated Allegra. And then it was time for the awards, see opposite to find out more…
Alexis Ferrer interprets Echo
Cyrill Brune interprets Allegra
Dmitry Vinokurov interprets Fusion
And the beat goes on
Creative HEAD 40 44
•39-45_Scene 2
5/12/12 16:47:32