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head JANUARY 2013

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C R E AT I V E H E A D January 2013

Back on top

creativeheadmag.com

Make like Mae West 01_228+7.5mm 1

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Blonde...

from platinum cool to Hollywood honey, it’s back to its

best, thanks to state-of-the-art colourants and couldn’t-be-kinder care. Just add structured styling, neon colour pops, a bold disposition, and you’ve got this season’s bombshells Photography Alexander Jordan Hair Paul Mitchell Media Team Fashion Thea Lewis-Yates

Rock and roll baby

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Modern-day Downton Abbey

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Straight-talking ’60s chic

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Living the high life

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Models: Amy Finlayson at FM Model Agency and Charis Buchinhoren at Next Model Management. Hair by Amanda Harvey and Tom Laslett, directed by Nigel Barnes, for the Paul Mitchell Media Team. Hair prepped using Paul Mitchell Forever Blonde. Make-up and nails by Jo Bull at HMS Creative using Smashbox and Models Own. Stylist’s assistant: Laura Sophie Cox. Photographer’s assistant: Patricia Karallis. With special thanks to Alberta Ferretti, Tata-Naka, Lucas Jack, Linda Farrow, Call It Spring, Kat Maconie, Aigner, Pied a Terre, Atis Artemjevs and Alexis Barrell.

head e c r e a t i v

Jerry Hall, eat your heart out

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wnload the Want to see more? Do or head to p, Ap D Creative HEA m, to watch www.creativeheadmag.coes movie the behind-the-scen

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Creative Head Promotion Promotion

Long live blonde She’s bold, she’s brilliant – and she’s a big deal

When it comes to colour, Ms Blonde is your BFF; according to a Mintel study, 40 per cent of all women opting for a new shade choose blonde. But while you may bestow her with the fairest of tones, could she be doing more to take care of her colour between salon appointments? Forever Blonde from Paul Mitchell fights to preserve, protect and bring out the best in her hues between visits. The four-strong care line, including the sulphate-free Forever Blonde Shampoo, serves every shade in the spectrum and contains an exclusive KerActive protein that smoothes and repairs, replenishes lost moisture, provides intense shine and even banishes brassiness. The result? Supercharged blonde that looks cleaner, glows brighter, and lives longer. For more information about Forever Blonde, call 0845 659 0011 or visit www.salon-success.co.uk

Want better blonde, faster? Try Paul Mitchell Blonde SynchroLift! Containing balanced bleach technology, it gently but quickly lifts by up to seven levels. It mixes to a creamysoft consistency and is fragrance-free, too.

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e x c l u s i v e ly

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NEW!

It’s here! A new kind of creative inspiration – exclusive imagery and video footage, interviews, celebrity style shots, fashion news, backstage reports, and more... and it’s available 24/7! Now you can enjoy your Creative HEAD fix without having to wait for the next issue to come out

The Creative head app is ready to download for all iphone and ipad users. Simply go to the Apple App store and search ‘Creative HEAD’ to get it for free!

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First Look

es Inspirational imag and videos

Favourites

te Save your favouri ce content in one pla

Editor’s Choice

News, views and competitions

Talk to Us

See your work on the App

TAKE A LOOK AT WHAT’S INSIDE ›››

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Ethos – Garden Collection Win a BaByliss PRO Volare dryer

London Collections: Men

Zoë Irwin interviews Little Mix

Naomi Campbell

FIRST LOOK

EDITOR’S CHOICE

Watch the latest hair videos, browse backstage photos and be the first to see celebrity style shots, catwalk trends and inspirational photographic collections from around the world – all stored in easy-touse albums. Be inspired!

Read our bite-sized slices of industry news, views and interviews, and find out where all the cool stuff is happening. You can also win loads of freebies in our exclusive App competitions.

SHARE CREATIVE HEAD APP CONTENT WITH YOUR FRIENDS – EVERYONE’S TALKING ABOUT IT!

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My Saved Favourites Claire Smith clairesmith@web.com

I’d love for you to consider my latest collection!

FAVOURITES

TALK TO US

Use your favourite App content to create a personal moodboard – ideal for planning shoots or inspiring clients. Meanwhile, take a peek at what’s going on inside the minds of our specially invited guests…

Get your work featured on the Creative HEAD App – it’s easy! What a fantastic platform to show off your skills, and to keep up with what everyone else is doing, too!

THE CREATIVE HEAD APP IS COMPLETELY FREE FOR IPHONE AND IPAD USERS, SO DOWNLOAD IT NOW! VISIT THE APPLE APP STORE AND SEARCH ‘CREATIVE HEAD’, OR SCAN THE QR CODE!

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fresh thinking on business

Mix with

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Book your Salon Smart tickets now Call 01434 610944

For more information visit www.creativeheadmag.com/salonsmart

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Meet & Mix Talk face-to-face with hairdressing heroes including Andrew Barton, Dylan Bradshaw, Carolyn Newman and Errol Douglas MBE – over a glass or two of wine! Hair Show After a three-course dinner, enjoy an exclusive hair presentation from the award-winning Trevor Sorbie Artistic Team

Salon Smart is presented by

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Tickets cost £169 per person* Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 29 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.

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EDITOR’S LETTER

January CREATIVE HEAD

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65

IF YOU’RE EXPECTING ME to proclaim “New Year, new you!” while sipping a detox smoothie, then forget it. Yes, it’s tempting to see the start of 2013 as a chance to transform everything about your business, but I would urge you instead to take some time and think differently about the way you are working and which areas of the salon potentially to invest in. Want to know where to start? Well, that’s where we come in. For inspiration at the highest level, it made sense for us to let you hear from the stylists and salon owners who are at the top of their game, so we got each and every one of our Most Wanted and It List 2012 winners to share their money-can’t-buy business advice and creative inspiration. What I love most about the hair industry is the willingness to share ideas and to help each other to achieve new successes, so a huge thank you to everyone who revealed their knowledge for our feature. Obviously, a bit of competition is healthy, but this year, with the recession still biting, we need to support each other, develop effective ideas and move forward together. Go forth and make 2013 a year to be proud of! Happy New Year,

Lauren

84

ON MY RADAR Twitter @LIBERTYLNDNGIRL

At Creative HEAD we’re slightly obsessed with @LibertyLndnGirl. For an up-to-the-minute professional opinion on everything from fashion and food to travel and the cutest pooches, get following!

Book GRACE – A MEMOIR

Cancel your plans this weekend and sink your teeth into Grace Coddington’s biography, charting the super stylist’s rise to fame.

App CREATIVE HEAD APP

It’s finally arrived and available to download, our very own Creative HEAD App – full of fashion, industry news and celeb style! IPhone and iPad users can download it now for free at the Apple App store.

LAUREN MARGRAVE lauren@headmag.co.uk Follow @creativeheadmag on Twitter Find us on Facebook, search ‘Creative HEAD magazine’

Creative HEAD 15

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CONTENTS

January

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Alfol

What’s INSIDE

Ltd

PUBLISHING 21 The Timberyard, Drysdale Street, London N1 6ND

Editor

LAUREN MARGRAVE Art director

NICK JABBAL

16/9/10 12:37:12

19 _

Art

GRAEME WHITE Chief sub editor

ADAM WOOD Feature writer

BETH DAVIE Online editor

Runway editor

39 _ SCENE

TrendVision takes over Madrid, Matrix goes to Turkey, girls run the world at Lingerie London and the Fellowship Luncheon is a festive hit

Advertising manager

BEN BALDOCK Classified executive

DAVID HAMMOND Special projects manager

Announcing the launch of the Creative HEAD App, and other news from the world of hairdressing And you will receive a free gift from Fudge, worth more than £27

AMY WOOD

SARAH MANLEY

THE SOURCE

35 _ SUBSCRIBE NOW

Editorial intern

RACHAEL BRIDGE

REGULARS

98 _ THE LAST WORD

Jayne Prigent explains why her local community is at the heart of everything her salon does

JOANNA ANDERSEN Editor in chief

AMANDA NOTTAGE

_

FEATURES

65 NEW WAVE

Publisher

CATHERINE HANDCOCK

Take advice on how to make this New Year a big success, with the winners of the Most Wanted and It List Awards 2012

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

FASHION _ EDGE OF DARKNESS 84 The Rush Session Team presents the exclusive collection of Gothic Punk

WRITE TO US AT: CREATIVE HEAD, 21 THE TIMBERYARD, DRYSDALE STREET, LONDON, N1 6ND. T: 020 7324 7540 E: enquiries@headmag.co.uk

88 _ LET THE SKY FALL

Go online to www.creativeheadmag.com find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @creativeheadmag, @HairNewsUpdate

SPACE – FREE INSIDE!

Our stylish interiors supplement, featuring the very best in new launches, makeovers and incredible salon pieces

head c r e a t i v e

Creative HEAD is published 10 times a year by ALFOL Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

JANUARY 2013

£4.50

Download the Creative HEAD App here:

Johanna Cree Brown showcases an incredible canvas of high fashion

Back on top

ON THE COVER Hair Paul Mitchell Media Team Make-up and nails Jo Bull Fashion Thea Lewis-Yates Photography Alexander Jordan

Johanna Cree Brown

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p93

Make like Mae West

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t d h e island n u o R

cycle challenge Ibiza 2013 3–6 May 2013

p u n g i S now!

Sign up today Places are limited so make sure you sign up to the challenge before it’s too late… For further details visit www.gosh.org/ibiza or telephone 020 7239 3164 Great Ormond Street Hospital Children’s Charity. Registered charity no. 235825. HAIRraising™.


source

DYLAN BRADSHAW ON TODAY’S BUSINESS CHALLENGES

THE

page 31

Hairdressers celebrate at the Most Wanted Awards 2012

NEWS, PRODUCTS AND BUSINESS KNOW-HOW IT ALL STARTS HERE…

▼ ▼

January 2013

HAIRDRESSERS ARE SOME OF UK’S ‘HAPPIEST WORKERS’ than those in office jobs, with finance workers and accountants proving to be the least happy in their work; just 19 per cent surveyed enjoyed their careers. Nick Bradley, group director at City & Guilds, said: “It’s interesting to see that those who have taken the vocational route are happiest; there’s certainly something to be said from learning specific skills and working your way up.” Sue Roberts, founder of Coaching Business People, added: “Meaning and purpose in a job is a key happiness generator. Hairdressing is a visual JAN

environment; you can literally see the difference you are making to people’s lives and this makes staff happy.” The survey found that 71 per cent of hairdressers felt they have control over their workload, and 70 per cent believed they have a good work/life balance. Roberts concluded: “The biggest stress factor in the workplace is lack of control. Choosing the right level of responsibility and duties is extremely satisfying.” Are you satisfied in your job? Talk to us at beth@headmag.co.uk

FEB MAR APR MAY

JUN

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OCT NOV DEC

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HAIRDRESSERS AND BEAUTICIANS are one of the happiest groups of workers in the UK, according to a report from education provider, City & Guilds. Of the 2,200 workers surveyed in The City & Guilds Career Happiness Index, hairdressers and beauticians came second only to florists and gardeners, with 61 per cent claiming that their work is worthwhile and useful, 59 per cent feeling recognised and appreciated, and 79 per cent happy overall. The report found that people in vocational jobs are happier

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▼ ▼

THE LATEST NEWS FROM THE INDUSTRY

exclusive

Editor’s Choice

First Look

es Inspirational imag and videos

News, views and competitions

Talk to Us

Favourites

NEW FACES…

Creative HEAD APP goes live! THE CREATIVE HEAD APP is now live, offering hairdressers with an iPhone or iPad the chance to see exclusive imagery and interviews, celebrity style shots, fashion edits, backstage reports and the latest industry news. Designed for hair professionals, it’s available to download for free from the Apple App store. Launched during the X Factor grand final, the App includes exclusive insights from the show’s style team – Jamie Stevens, Frank Strachan and Julia Carta – including their favourite looks from the series. The Creative HEAD App is split into four easy-to-navigate sections – First Look, Editor’s Choice, Favourites and Talk to Us. Most Wanted HAIR ICON 2012 winner and ghd creative director, Zoë Irwin, interviews girl band Little Mix exclusively for the App in Editor’s Choice, which also features the hottest hair and fashion news in bite-sized pieces. First Look features inspirational photographic collections, behind-thescenes shots, celebrity style and the latest videos, with exclusives from Rush, TIGI and the Clynol Protégé Team. Anything you like on the Creative HEAD App can be saved in the Favourites section to create your very own moodboard, which will sit alongside guest moodboards from inspiring stylists such as The Atelier’s Leigh Keates. Talk to Us is the first port of call for hairdressers to get their work featured on the Creative HEAD App, and there are generous giveaways from big hairdressing brands, too. To download, visit the Apple App Store and search ‘Creative HEAD’.

Meet the art teams who’ll be on your radar this year

MAN UP

TRIBAL BEATS

FAME GAME

The NHF Barber Elite Art Team aims to raise the standards of male grooming nationally by starting at a local level. The members of the 2013 team are: Stuart Dalton, Blaze; Ben Howe, Wigs and Warpaint; Kade Kut, KadeKut Barbershop; Steve Clewlow, The Coachouse; and Deon Moffat, Copperfields.

Redken’s 2013 Talent Tribe, featuring stylists from Redken salons, has revealed new members: Kerry Button, Harrisons; Cimone Guggiari, Jason Palmer; Emily Kitching, Morgan Hair; Nick Martin, Combers; Jack Mead, Jason Palmer; Rory McPhee, Hair and Beauty at Rory James; Chloe Rule, Strands; and Rebecca Wilcox, The Annexx.

Announced at the annual Fellowship for British Hairdressing Luncheon, the four new faces of the Fellowship for British Hairdressing 2013 FAME team are: Matthew Sutcliffe, Westrow; Jake Unger, HOB Salons; William Ackerley, Electric Hairdressing; and Joshua Goldsworthy, Goldsworthys.

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NEWS JANUARY

Marketing guru Angela Kokshoorn was the star of the show at the sixth Hair and Beauty Benevolent (HABB) networking event. Held at London’s Goldwell Academy, Kokshoorn was interviewed by former HABB president and managing director of Richard Ward Hair & Metrospa, Hellen Ward, and talked the audience through her career, which started by launching L’Oréal Cosmetics into the New Zealand market, and leading to her current role as vice-president commercial for Collection Cosmetics (formerly Collection 2000). She described how turning the Batiste dry shampoo brand around from a bottom-shelf product to a cool festival must-have as her biggest accomplishment to date. The evening also included a raffle, and the whole event raised £965 for the HABB charity.

Fudge and Rankin team up for video series Fudge has collaborated with photographer and filmmaker Rankin to create a series of videos for the relaunch of the hair brand’s website. Shot in one day and released in real time, the three videos marked the official launch of the new Fudge.com website and look-book. Each video features a group of street-cast men and women, alongside celebrities including radio DJ and presenter Gemma Cairney, DJ Princess Julia and artist and author Molly Parkin. The aim of the video was to capture quick shots that showcase hair that looks beautiful, feels fashion-forward and creates a connection with the audience.

Anthony Mascolo, with microphone

Angela Kokshoorn and Hellen Ward

Marketing expert entertains HABB event

exclusive

TIGI celebrates a decade of success with Mascolo JAN

the present and give an exciting glimpse into the future of the brand. To coincide with the event, Mascolo, TIGI global creative director Nick Irwin and global creative technical director Christel Lundqvist, along with other members of the TIGI International Creative Team, will share the inspiration behind the new collection, as well as reveal the session work they do on the international catwalks each season, and the conceptual work of TIGI Couture.

feb mar apr may

jun

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Hair brand TIGI is celebrating 10 years since Anthony Mascolo took on the role as international artistic director with a new collection, a film and a two-day event extravaganza entitled World Release 2013. Between 30 June and 1 July, the international TIGI contingent will descend on The Brewery in the City of London for a weekend of celebration, education, artistry and business training. TIGI World Release 2013 will commemorate the past, honour

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NEWS JANUARY

exclusive reader offer

Join the Hair Group for free!

Creative HEAD and salon PR specialists The Hair Group have teamed up to offer free registration to the first 30 salons that quote ‘Creative HEAD’ when they join – saving an incredible £50+VAT in joining fees. The Hair Group does the hard work for you by providing new clients for your business through running specialist promotions in the national press and gift experiences as well as on-pack and

in-store loyalty schemes. In addition, all new clients that the group generates are local to each particular salon, so it’s a fantastic chance to build up your client base and the perfect way to fill midweek downtime, as each salon chooses how many new clients they’d like per week. So start the New Year the right way and be one of the first 30 salons to receive free registration, call 01923 234556 and quote ‘Creative HEAD’, now!

Wahl launches barbering NVQ Wahl has joined forces with The Hair Academy to unveil a new Barbering NVQ qualification, Wahl Life. The programme enables stylists to achieve an accredited qualification, enhanced with Wahl artistic experience. Taking place at The Hair Academy in Kent, a City & Guilds training provider, Wahl offers two types of courses: AppONE, a barbering apprenticeship that provides qualifications and workplace experience; and AppPLUS, which features six technical barbering units, ideal for qualified stylists.

Great Lengths names new UK managing director

David Youll Hair and Beauty in Paignton has made it onto the Top 100 Apprenticeship Employers list. The line-up was revealed at the National Apprenticeship Awards at The Skills Show in Birmingham, and is compiled by the National Apprenticeship Service in partnership with education provider City & Guilds. Commenting on the Devon salon’s achievement, Marcus Collins, salon manager, said: “I knew we were running our apprenticeship programme well, but I didn’t know we were a shining example!” Chris Jones, chief executive and director general of City & Guilds, said: “David Youll Hair and Beauty should feel incredibly proud of what it has achieved.”

Carol Leo

David Youll salon wins training recognition

Carol Leo has been appointed managing director of Great Lengths’ UK distributor, DM Distributions. Leo was formerly the firm’s finance and operations director, and has worked closely with marketing director Emma Seldon to develop Great Lengths hair extensions in the UK, as well as with former managing director Philip Sharp. The New Year will see an increase in marketing and education initiatives and the company’s aim is to encourage salons to grow their Great Lengths business in the months ahead.

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Discover the secrets from backstage:

CUT&STYLE

Introducing the new tecni art Dusts

• Super Dust: Our tried and tested volumising dust for all hair types • NEW Texture Dust: Adds soft texture for fine & curly hair types • NEW Fresh Dust: Our first dry styler to refresh in an instant for on-the-go texture

www.lorealprofessionnel.co.uk/h3 for more information on H3 or call 0161 834 9594 to book 12738 Press Advert.indd 1

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NEWS JANUARY

My month ahead

What does January have in store for…

Rainbow Room International styles Bafta in Scotland awards Scottish salon group Rainbow Room International was on hand to style the Bafta in Scotland Awards, including the host, radio and TV presenter Edith Bowman. Seven stylists from Rainbow Room International were backstage at the awards, which took place at the Radisson Hotel in Glasgow. Bowman, whose hair was styled by Rainbow Room International creative director Dylan Brittain from the George Square, Glasgow salon – Most Wanted BEST SALON TEAM 2012 winner – said: “This is the first time I’ve worked with my hair stylist Dylan. He just takes the pressure off, so I can concentrate on presenting the awards.”

Jim Shaw

Essensuals and Essensuals Men, Billericay My main focus is to invest in my team through education, as we always use this month as an intense training period. My in-house educator and I planned it back in November and it will see me working one-to-one with team members to improve our customer service. Also this month, I have casting dates booked to find models for two collections I’m doing and I’m busy planning the expansion of Essensuals Men.

Balmain Hair Academy opens in Paris Balmain Hair Academy in Paris has opened its doors to give hairdressers the opportunity to participate in exclusive Balmain Hair training. Situated in the heart of the French capital, the centre will train stylists on product knowledge and skills, as well as application techniques.

Lisa Butler

Maria Comparetto

Gooseberry, Nottingham The New Year brings fresh ideas so we will be running workshops and seminars in the salon to motivate our team for the year ahead. We will also be looking at S/S13 trends to draw inspiration for our first photoshoot of the year, which will be happening next month with our Artistic Team. Another highlight is the launch of our website, where clients will be able to buy products, read our blog and find out about our team and salon.

Find out what it really takes to put on a show at January’s The Coterie event, sponsored by KMS California. Makeup artist Maria Comparetto, hair stylist Liam Curran, artist representative Emma Davies, fashion and beauty agency POP PR, production company The Show Space, and fashion blogger Danielle Wightman-Stone will each provide fascinating insights into the realities of the runway and what it’s like to work at Fashion Week. The Coterie takes place Monday 28 January at 7pm. For more information, visit www.the-coterie.net

Image courtesy of Susie Lowe

If you only do one thing this month...

Andrew Cannon

Ruffians, Edinburgh My month is already jam-packed. We’ve just finished setting up our pop-up barbershop in Edinburgh’s Harvey Nichols and will be focusing on the launch of our new flagship shop in central London. In our Edinburgh one, we’ve already got events lined up, including a beertasting evening and a photography exhibition by Jonathan Pryce, Scottish Fashion Photographer of the Year. I’ll also be focusing on our new recruitment and training programme so we always have the best team.

Creative Head 24

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EXPRESS SERVICES. NO AMMONIA. DIARICHESSE Alkaline technology with up to 70% white hair coverage. From natural to intense reflects. DIALIGHT Acid technology for all technical applications. Ultimate shine and condition.

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07.12.2012 DATE:

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Adee Phelan

Franchising

OPEN FOR BUSINESS! TEMPTED BY THE BUSINESS SUPPORT OF FRANCHISING but worry about the loss of control? As an Adee Phelan Franchise salon, you can take advantage of Adee’s unique industry experience in brand awareness, PR and marketing, operational and management support and training – all served up with his signature stamp of wit and originality – but you still get to run your salon your way. It’s your business, after all! Becoming an Adee Phelan Franchise salon means you’ll get the help you need to make your salon the most exciting in your area, and the most successful. You can take advantage of unique brand awareness, fantastic training and the full support of global hair giant, Wella Professionals. “I am so excited to be working alongside Wella Professionals on this new opportunity,” says Adee. “The support of a great product company and a successful brand like Adee Phelan, makes this franchising opportunity suited to both new ventures and also existing salons looking for a much-needed boost in this difficult economic climate.” Brand awareness and industry experience, coupled with unrivalled training support and an unbelievable financial package, means this is a truly unique and unmissable opportunity.

The Salon I’m a Celebrity… Get Me Out of Here! The Weakest Link Soccer AM Match of the Day The Late Late Show Celebrity Stitch Up Head judge on the BBC Young Hairdresser of the Year 2008 and 2009 US hit TV show Shear Genius The Secret Millionaire Creative HEAD 28

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Creative HEAD Promotion Promotion

WANT TO KNOW MORE ABOUT BECOMING AN ADEE PHELAN FRANCHISE? EMAIL FRANCHISING@ADEEPHELAN.CO.UK OR VISIT WWW.ADEEPHELAN.CO.UK

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▼ ▼

NEW PRODUCTS, TOOLS AND COLOURS

want it!

HAVE YOUR CLAY… We all know how good clay is for drawing out nasty impurities from our skin, but now those clever people at Fudge have made clay work for hair by adding French green clay into six matte mineral texture products. The new Fudge Textures range includes clay, clay wax, styling milk, styling dust, rocket spray and deconstruction spray – and all create fabulous texture and movement in hair, without having to set, tong or curl locks. So wave goodbye to spending hours prepping the hair, and say hello to instant texture! RRP FROM £11.95 CALL 020 7845 6333

www.fudgehair.co.uk

The Exquisite range from Matrix Biolage harnesses the power of moringa oil to restore hair to its natural vibrancy.

Wella Professionals Oil Reflections is an ultra-light product that leaves hair feeling soft and looking shiny.

RRP FROM £9.25 CALL 0845 601 0122

RRP £14.55 CALL 01202 595700

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Pureology’s Precious Oil range features 100 per cent biodegradable Green Seal Certified Versatile Caring Oil.

Transform dry hair into smooth, shiny tresses with SP Luxe Oil, containing argan, jojoba and almond oils.

RRP FROM £15.85 CALL 0208 762 4121

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RRP £24.99 CALL 01202 595700

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OIL ME UP

TOP 10

Osmo’s new Wonder 10 is a true wonder product for the modern, multitasking superwoman. It promises to deliver huge hair benefits to repair and protect hair, detangle, add shine and smoothness, restore moisture balance, banish static and frizz, reduce split ends, renew bounce and vitality, and condition hair. RRP £11.40 CALL 0141 812 5000

www.osmo.uk.com

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NEWS JANUARY

Legally Blonde A new addition to Redken Chromatics permanent colourant system, Beyond Cover delivers 100 per cent grey coverage with true-to-tone colour. Available in 15 pre-blended shades, additional benefits include zero ammonia and zero odour for the ultimate in client comfort. In-Salon Service Call 020 8762 4121

www.redken.co.uk

RRP From £11.50 Call 0845 6590 011

www.salon-success.co.uk

In-salon

Ultimate weapon

Red star Inject a bit of colour into your salon with Easydry’s newest red disposable towel, which joins the brand’s growing range of colourful, ecofriendly towels.

Recovery position Colouring and styling can lead to damaged hair that’s lost its sparkle and is prone to split ends. Fear not, Alterna’s Caviar Repairx collection has the answer. Clinically proven to reduce breakage by 95 per cent, the range works to fill in gaps and tears in the cuticle and includes Instant Recovery shampoo and conditioner, Micro-Bead Fill & Fix Treatment Masque and Re-Texturizing Protein Cream. RRP from £33 Call 01925 578000

www.alternahaircare.com

RRP £229 for 900 Call 0845 300 7764

www.easydry.co.uk

Ultimate – American Dream’s latest range of extensions – is designed for women who demand the best, every time. Using the finest 100 per cent Remi human hair, each strand is cuticle aligned and intact for supreme durability.

In-Salon Service Call 020 8998 9840

www.americandreamextensions.com

Call for back-up Feeling weak? Find some extra muscle in Série Expert Pro Keratin Refill from L’Oréal Professionnel, designed to strengthen and protect hair from external bullies.

Let the light in Bring the sunshine into your salon with Oalia, from Spanish haircare brand montibel.lo. Odour and ammonia-free, the permanent range offers up to 100 per cent grey coverage.

RRP From £10.40 Call 0845 600 0515

In-salon service Call Profile Hair & Skin Care 01264 334466

www.lorealprofessionnel.co.uk

www.montibello.com

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CLICK IT TO WIN IT!

Smooth, super-sleek hair with high-quality shine is a key trend for S/S13, and Keratin Revolution is kindly giving away the haircare equipment you need to create it. One lucky winner will receive the keratin-infused, formaldehyde-free Ultra Smooth Advanced Keratin System Introduction Kit, worth £100, which includes: Clarifying Shampoo, Ultra Smooth Smoothing System, Keratin Infused Moisturising Shampoo, Keratin Infused Moisturising Conditioner and an Ultra Smooth Salon Service Procedure guide. Twenty runners-up will take home a sample-sized version of the kit. To enter and for full terms and conditions, visit www.creativeheadmag.com/competitions before 21 January 2013. JAN

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Above and beyond

The Forever Blonde range from Paul Mitchell is a blonde’s perfect partner and the brand’s first range designed to care for all blondes. The range includes Forever Blonde Shampoo, Forever Blonde Conditioner, Forever Blonde Dramatic Repair and Platinum Blonde Shampoo.

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business news, views and advice

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NEWS JANUARY

TASKFORCE

Business Pro Dylan Bradshaw Owner, Dylan Bradshaw Salon and Academy, Dublin I start my working day... rounding up my kids for breakfast before heading off to work. Once I arrive at the salon and academy, I catch up with one of the four receptionists who gives me an update, and then I meet my first clients of the day. My column is normally really busy, so we have a team meeting at the end, rather than the start of the day. I cope with pressure by... going to the gym. To be honest, as you get older, the pressure gets easier. I was ready to go into business... when I was 27, although I was always ready to start my own business – I was just waiting for the finances to catch up. When I opened my salon in Dublin, I looked at what was on offer and thought I could do better, so I decided to go for it. The biggest risk I have taken... I don’t look at anything as a risk. Sometimes you win and sometimes you lose, but when you believe in what you do it’s all for a reason and a bigger end-goal. I never take for granted... the team I have around me and the clients that come through the door. The biggest challenge in business today... is keeping the team motivated and excited, and creating a good energy – it’s not just about money.

Window to the world

A good window display can mean the difference between a walk-by and a walk-in, so make sure your salon gets noticed In a poll carried out by telecoms company O2, more than half of retailers reported that generating consumer awareness is one of their biggest challenges, highlighting the difficulties smaller businesses, like many salons, face in getting consumers through the door. On the flip side, 27 per cent of customers will visit an independent store just for the personal service, and 31 per cent for the unique experience these places offer. Retail expert Clare Raynor, explains: “This puts salons in a really strong position – they’ve got a service that can’t be offered online.” The challenge salons face is how to utilise this strength, starting with getting customers through the front door in the first place. “If salons want to get noticed, they need to consider the whole of their shop front – signage, banners, images and lighting are all important, as is the upkeep of the building. People will form a judgement about your business in a couple of seconds as they walk past,” says Clare. The easiest and quickest way to increase your footfall is by creating a visually exciting window display. “Your windows work for you

click smart

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Salon owner and celebrity stylist Andrew Barton’s top tips to window heaven

24/7, so they need to be looking good all the time,” says Joico salon consultant, Michael Lane. To achieve this, a salon window display should be well lit, have a theme or colour scheme, feature a select range of retail items and be changed every six to eight weeks. But you can get it wrong. Items not to display in a window include: an excess of products, as this can overwhelm the passerby, sofas, fish tanks and pot plants (unless they are part of a theme). Andrew Barton Salons creates a yearly planner for its window displays, communicating different stories in the window, depending on the time of year and to ensure themes aren’t repeated. “We know from our client surveys that many have visited us for the first time because the salon’s window display attracted them,” says owner Andrew Barton. The planner also allows the team to build the investment into the cashflow and budget accordingly. “The most important aspect is to keep it exciting. Prospective clients can see if your salon is looking tired; good businesses never look tired,” says Andrew.

• Remember, a clean window says a lot about a salon, but a salon that makes some creative noise from its window says so much more • ‘Gorgeous’ is our wow word – as long as the window looks gorgeous, the brand is working well and is attracting the clients we aim to attract • Seasonal messages can be used to influence a scheme, but can date quickly so integrate them into a more general theme • The display, like your salon furniture, music and dress code, should all be on-brand and reflect your message

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• Bottles of product don’t have to be in a successful window display as the design of the display can carry messages that communicate your expertise. Often, more subliminal messages are the most effective

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▼ ▼

BUSINESS NEWS, VIEWS AND ADVICE

The power of three HERE ARE OUR TOP THREE BUSINESS-BOOSTING TIPS TO GET YOUR SALON OFF TO A FLYING START IN 2013 TAKE PART Aveda Culture and Leadership course

The key to salon success is strong leadership – someone who can cultivate and develop a distinctive salon culture. This course focuses on how to bring your unique vision to life, build a sustainable salon culture and develop your leadership skills to create a positive salon environment that keeps your team happy and leads your business into the future. To book, call 0870 428 6383

LOG ON businessoffashion.com The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs. Itʼs a treasure trove of knowledge to the fashion-savvy salon owner, providing you with up-to-the-minute business intelligence on emerging designers, innovative technologies and global brands that are making their mark on the industry. If you want to get ahead in the fashion stakes, Business of Fashion is your secret weapon.

BUY Salon Smart tickets, on sale NOW!

New names, new brands, new buzz! Salon Smart 2013 – Creative HEADʼs business networking event – is fully charged with the best business know-how and brings together great minds, innovative brands and fresh business-boosting ideas. The two-day event on 28 and 29 April also provides guests with the perfect opportunity to quiz a host of industry leading lights, including Ken West, Dylan Bradshaw, Andrew Barton, Carolyn Newman and Errol Douglas MBE. To book, call 01434 610944

▼ ▼

THINK IN NUMBERS

WHEN WILL I SEE YOU AGAIN? Business expert Ken West illustrates just how incredible a devotee can be for your salon

DURING LAST SUMMER’S fabulous sporting events a wonderful spirit was generated in our country as people became fans and followers of athletes and sports, raving about what they had seen and sharing their passion with friends. Raving fans is what your salon needs – those who will tell others about you, a tribe that will be yours and will remain yours. Loyalty is the key to a profitable and sustainable business. There are many ways to increase loyalty but here, I am going to ask you to look at one key number in your business – frequency of visit, or how many times on average a client visits you a year. In our minds we would love to think that they visit every six weeks, but reality tells us that this number is closer to 12 weeks. If a client comes in every 12 weeks, then they visit you 4.3 times a year. If they spend on average £50, then the annual value of that client is £215. Now, if you could get them to come every 10 weeks, you would see them 5.2 times a year and they would spend £260 – that’s £45 extra per client per year. If your salon currently services 200 clients a week and they each visit 4.3 times a year, then to stay busy you currently need 2,418 clients on your database. If those 2,418 clients each spent an extra £45 per year, then your turnover would increase by an amazing £108,810 a year. You may argue that’s just clever

200 CLIENTS PER WEEK

number-crunching, and I agree it is. But suppose you could increase the visits of 50 per cent of your clients, or even 25 per cent. Do the maths yourself. But here’s the secret – we are forgetting to even ask them to come back. Research tells us that most clients want to rebook while they are in the salon, but most salon staff don’t ask. Or they don’t ask in a meaningful way, often using phrases like: “Would you like to book now or give us a call later?” or “Shall I book you in or do you want to think about it?” How about this instead: “As part of our service and to ensure that your hair always looks amazing, I have made your next appointment for you on… and we look forward to seeing you then. Please let us know if you need to change your reservation.” That’s what most dentists do and if they didn’t, how long do you think the average time between patient visits would be? It’s simple – you just need a process and a script for your team. Because if you don’t get this right, what will clients think? Let me share a thought from a friend of mine to illustrate the impression they’re left with: “If they don’t ask me to rebook, then I assume they don’t want me to go back”. And then she decided to take her money elsewhere. Ken West is director of business coaching experts 3•6•5

2,418 CLIENTS VISIT 4.3 TIMES PER YEAR

IF THEY EACH SPEND

£45 extra per year

£108,810

INCREASED REVENUE

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NEWS JANUARY In association with

apprentices must be fit for work, review finds The NHF has welcomed the publication of the Richard Review into apprenticeships, arguing its findings echo what the industry has been saying for years – that apprentices need to be people fit for work, not just qualified on paper. The independent review recognised the need for employers to be at the heart of defining what apprenticeships should be for, what skills young people should gain as a result, and how such training should be delivered – which the NHF is now working to achieve through the creation of its own apprenticeship manifesto. This manifesto is due to be finalised soon and is expected to recommend the development of Federationapproved qualifications that better meet the needs of salon owners, with more emphasis on salon-based training and the creation of an employer-led ‘expert reference group’ to review and evaluate the quality of apprenticeship training within the industry. Eileen Lawson, outgoing secretary general of the NHF, said it is imperative that the government works closely with employers to bring apprenticeship schemes in line with the recommendations.

Cavalier text marketing ‘could cost salons dear’ Salons are being warned about sending out unsolicited marketing text messages to clients, as the Information Commissioner’s Office (ICO) is cracking down on firms that send out automated messages to people who have asked to opt out. One of the remits of the ICO is to protect the data privacy of individuals, and especially to prevent unwanted sales calls or spam. It can fine firms up to £500,000 for “serious breaches” of electronic marketing regulations, notably those within the Privacy and Electronic Communications Regulations, which stipulate that individuals should not receive unsolicited texts or automated marketing calls unless they have given permission. Andrew Jones, director of Hairdressingapps.com, a designer of specialist mobile phone apps for hairdressers, said salons risked harming their reputation and a huge fine if they resorted to spamming text messages to their clients. He said: “It is easy to see why it’s tempting but it is a huge gamble to take for your business.”

NHF Britain’s Best stylists revealed The NHF’s Britain’s Best competition has proven to be a roaring success, with more than 300 people descending on the Hilton Birmingham Metropole hotel to watch the action unfold. Key winners were Steve Clewlow of The Coach House in Wolverhampton, who was named Senior Men’s Hairdresser of the Year, and Emma Saxon of Stephen Coles Hair Design in Lytham St Anne’s, who won Senior Women’s Hairdresser of the Year. Tayla Murdy of The Venue in Ashington (pictured above), was Junior Ladies Hairdresser of the Year, while Newcomer of the Year was Trixie White of Paul Watts Hairdressing in Kettering. Mark Coray, president of the NHF, hailed

the success of the competition’s use of text-based voting and its mobile phone-based Click ‘n’ Send Head of the Year Photographic Competition, both of which proved hugely popular formats, especially with younger entrants. He said: “For Britain’s Best to have been such a success in its first year is just amazing and shows the genuine wealth of hairdressing talent we have in this country. I am really excited the NHF is now leading the way in using social media and new technology to engage with and bring on gifted young hairdressers and stylists.” A full list of category winners and images from the day can be found online at www.nhf.info

Salons urged to get tough NHF secretary general takes and charge ‘no-shows’ Salons are being encouraged to take a much harder line with “no-show” clients who cancel at the last minute, even to the extent of charging for all or part of the cost of the appointment. The fact hairdressing has a reputation for being people-centred, informal and friendly has meant many salon owners have traditionally shied away from invoking cancellation policies for fear of offending loyal clients and losing customers. But some are now calling for a national push to put hairdressing on a par with private medical and legal professions and top restaurants, where ‘no-show’ sanctions are common. Julia Gaudio, owner of Elajé Hair & Beauty in Cambridge, said: “Booking an appointment is, in effect, making a contract with a business and, as an industry, we need to accept this and adopt a cancellation policy.”

early retirement The NHF has begun a high-level recruitment process following the decision by secretary general Eileen Lawson to take early retirement after five successful years with the NHF. An announcement on the appointment of her replacement is expected to be made in the spring.

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To find out more about the work the NHF does and for information on how to join, visit www.nhf.info or call 0845 345 6500 or 01234 831 965

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5/12/12 11:32:59


! s r e k a m w o h S Maria Comparetto Liam Curran Emma Davies POP PR The Show Space Danielle Wightman-Stone

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Artist representation

Maria Comparetto

cy Fashion and beauty agen Production

Fashion blogger

What does it really take to put on a show? Hear from the driving forces behind fashion week about the reality of runway, only at...

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A year of CREATIVE HEAD for £25* AVAILABLE NOW AT www.creativeheadmag.com/the-magazine SUBSCRIPTIONS HOTLINE 01434 610935 *SUBSCRIPTION TERMS AND CONDITIONS The £25 subscription offer is valid for UK subscriptions only. Free gift changes monthly (see latest issue of Creative HEAD or visit www.creativeheadmag.com/themagazine for details of current offer) and is available while stocks last. Image shown is for illustration purposes only, actual gift may vary from that shown. Prize draw changes monthly. Free gift and prize draw will relate to the month in which the subscription is received. To enter the prize draw with an equal chance of winning without subscribing, send your name, address and telephone number either by email to: prizedraw@headmag. co.uk or on a postcard to: Creative HEAD Subscriptions, Mallan House, Bridge End, Hexham, Northumberland NE46 4DQ. Entries to arrive no later than the 7th day of the following month. The prize draw is open to residents of the UK aged 16 and over. No purchase is necessary for entry into the prize draw. Winners will be drawn at random and notified by post. A list of winners will be available upon request. Subscriber and prize draw winners’ details will be shared with the gift provider in order for the offer to be fulfi lled, and subscribers and prize draw winners may be contacted by the provider to confirm receipt. Online subscriptions will be automatically renewed after 12 months, unless otherwise instructed by the subscriber. Subscribers will be notified of any increase to the subscription fee before payment is taken. For overseas rates (free gift and prize draw not applicable) please visit www.creativeheadmag.com/the-magazine or call 0044 1434 610935. **Based on RRP at time of going to press.

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7/12/12 14:51:29


History of kindness

Paul Mitchell products are cruelty-free – always have been, always will be. Now you can support the hair brand’s global efforts by making some local differences in your salon… When Paul Mitchell launched in 1980, its aim was to create truly professional products while sticking to its core principle of being a cruelty-free brand. Fast-forward 30 years and the luxury haircare name produces more than 100 products – from awardwinning care and styling products to cutting-edge tools and professional hair colour – available in more than 80 countries and all free from animal testing. As more and more clients become concerned with the environment, a product’s provenance and animal testing, Paul Mitchell knows it’s more important than ever to shine the spotlight on the importance of being cruelty-free – and get salons to sign up to the message. “Consumers are more interested than ever in products that are cruelty-free,” explains Zoë Vears, director of publicity for Salon Success, the distributor of Paul Mitchell in the UK. “We are revisiting our roots to share our belief of no animal testing. We have seen a huge increase in social media activity and calls into the office from consumers asking if our products are cruelty-free.

This is a hot topic that both consumers and salons are interested in, and research indicates the support of cruelty-free products will only increase.”

The future is cruelty-free “Paul Mitchell is focusing on a thought-provoking media campaign,” explains Zoë. “From the bunny at the point-of-purchase to the ethical bunny bonus bags, we are providing the tools to give clients the confidence in knowing they are using cruelty-free products.” Spring 2013 will see Paul Mitchell partner up with Cruelty Free International, the global organisation dedicated to ending animal testing for personal care and other consumer products worldwide. The organisation also manages the no animal testing certification – products carrying the ‘Leaping Bunny’ logo comply with the most rigorous cruelty-free standards. Paul Mitchell was one of the first brands to be awarded Leaping Bunny recognition and is proud to be the only professional haircare brand to receive it.

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Creative Head

Promotion

Making a difference Last year, Paul Mitchell chief executive and co-founder John Paul DeJoria, pledged Paul Mitchell would not be sold in China until its government changed animal testing laws. It was a bold move that saw the brand awarded the Peta ‘Courage in Commerce’ award for sticking to its principles. When discussing the reasons behind the pledge, John Paul said: “We do not conduct or condone animal testing on our products, and we will not attempt to market our products in China until alternatives to animal testing methods have been accepted by government.” Spring isn’t far away so now is the perfect time to start treating clients to a little guilt-free luxury with Paul Mitchell’s limited-edition bunny bonus bags. Available for all six Paul Mitchell systems – Color Care, Extra Body, Moisture, Smoothing, Strength and Kids – 5 per cent of the recommended retail price of each bag will be donated to Cruelty Free International. So why not start the New Year as you mean to go on and join the cruelty-free campaign now!

The numbers back the cause* 70% of people agree or strongly agree that buying from a company that gives something back is far more satisfying

69% of adults like buying products from companies who give something back to society

50% of adults like buying products from companies that have a strong corporate social responsibility programme in place

47% of adults believe individual efforts to limit our own impact on the environment are worthwhile

25% of adults only buy products from a company whose ethics they agree with

*Source: YouGov Ethical Living survey

Back the cruelty-free pledge with Paul Mitchell now! To find out how to get involved, visit www.salon-success.co.uk or call 0845 6590 011

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Hooker & Young Opera show at Matrix World Tour 2012

head t i v e c r e a

ll your Want to fi the hottest diary with ents? Visit industry evveheadmag.com/ www.creatits salon-even

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scene Parties, people, places, faces

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Sassoon Academy interprets Decibel

Transported into a brave new world of 2013 trends, flash mob parties and rubbing shoulders with some of the finest session stylists – Oribe, Josh Wood and Eugene Souleiman, to name just a few, the Wella Professionals International TrendVision Awards 2012 (ITVA) was a Spanish fiesta in Madrid. The purpose of the getaway was two-fold – the competition itself and an introduction to 2013’s new trends inspired by music, entitled The Sound of Colour. For Wella Professionals global ambassadors Josh and Eugene, it was the fifth year of trend-setting together, and the results were sublime. “When I’m doing shows and I hear music, I become way more instinctive about what I do,” said Eugene. “I get a stronger feeling for a character.” For 2013, there are four new characters: Fusion, an East meets West girl; Decibel, a woman in between the sartorial throes of glam rock and punk; Echo, the melancholy musical type; and Allegra, the diva of the line-up, who has it all and still wants more. “Everybody hears and interprets music or sound in different ways – it triggers a unique response,” says Josh. And later we experienced first-hand just how music affects different individuals, as four international art teams each took a trend to showcase in four mammoth shows for ITVA’s 1,200strong audience. Dmitry Vinokurov took on Fusion, Sassoon Academy worked with Decibel, Alexis Ferrer interpreted Echo, and Cyrill Brune recreated Allegra. And then it was time for the awards, see opposite to find out more…

Alexis Ferrer interprets Echo

Cyrill Brune interprets Allegra

Dmitry Vinokurov interprets Fusion

And the beat goes on

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Th gold winners with Josh Wood and Eugene Souleiman

scene

The

greatest

Wella Professionals spread some serious hair action across the three floors of Madrid’s 10,000-seater basketball arena for the prestigious International TrendVision Awards 2012 (ITVA). Eighty-six competitors from 50 countries competed for four awards – Young Talent and Color Category, and People’s Choice Young Talent and Color Category awards. Judging the proceedings was a team of top talent, including Oribe, Josh Wood, Eugene Souleiman and Marta Michel, deputy editor of Spanish Elle. Daniel Couch from HOB Salons and Ben Kristian from Nottingham’s Zullo & Holland represented the UK and last year’s Young Talent winner, HOB Salons’ Jake Unger, led the Parade of Nations that started the evening. But there wasn’t to be another UK victory, as Young Talent was won by Zhangjian Wang of China, and the Color Category by Philip Ferreira of Canada. The People’s Choice Award, voted for by members of the audience and online viewers, chose Tatsiana Krupskay of Belarus for Young Talent and Lucian Busuioc from Romania for Color. With the awards out of the way, we went into the basement for one of the year’s most memorable parties. There were flash mob hair sessions, DJ sets, live bands and interactive music pods where you could mix your own beats and get lost in a silent disco. Next year ITVA returns to Germany – we can’t wait!

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Ammon Carver

Michael Young

A night at the The Brits were out in force at the Matrix World Tour 2012, combining with Club Matrix for the first time to make up the second largest group of all nationalities to attend this incredible event, only beaten by the Russians. Held at the Starlight Convention Centre Thalasso and Spa in Antalya, Turkey, the sun-drenched resort was the perfect backdrop to what was a truly inspiring and entertaining three-day programme. Kicking off the event were our very own Gary Hooker and Michael Young and US stylist Ammon Carver, with their Monochrome show, encompassing everything from silent movies to Charlie’s Angels. The Trend Converge day also saw Gary Hooker present a cutting seminar, revealing how to give fine hair more texture through a simple cut, while Michael Young demonstrated what a difference colour can make in his colour and styling section. And on the final day, a Be Blonde show by Tiana Dockswell and Shannon King was the first act, before Hooker & Young closed the event with a stunning Opera finale.

Gary Hooker

opera

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Hooker & Young Opera finale

scene

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Snowden Hill

talk

Pixie Geldof and Zara Martin

Angelo Vallillo Abbey Crouch (left) with models

Smalls

Who runs the world? Girls! And they did just that at Lingerie London in aid of the Seven Bar Foundation, which provides micro-finance to help lift women out of poverty. Taking place at Old Billingsgate, Lingerie London is one of 15 top couture and luxury lingerie shows globally, which aim to use the strength of the lingerie industry to empower women around the world. Going a long way to boosting women’s confidence on the night was Fudge, who got an epic cast of 100 models, dancers and acrobats catwalkready, including Abbey Crouch, Sarah Harding, Peaches Geldof and Zara Martin. Leading the hair cast of 35 was Fudge global session stylist Snowden Hill, who created five different looks for the Agent Provocateur and Atsuko Kudo shows. First up, luxury latex label Atsuko Kudo showcased a collection entitled ‘Restricted Love’, inspired by Wong KarWai’s film In The Mood For Love, for which Snowden created ’60s-inspired beehives. Meanwhile, couture lingerie designer Agent Provocateur enchanted the audience with a 30-minute ensemble split into three parts – a military section with a cast of dancers all sporting glossy slick buns with deep centrepartings, a gothic section featuring two wistfully textured styles reminiscent of Kate Bush’s Wuthering Heights video, and an epic ’70s-style finale, with models sporting Farrah Fawcett-inspired bangs.

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Beverly C, Toni Mascolo OBE and Mark Creed

Paul Falltrick, Ross Taylor and Errol Douglas MBE

Guests applaud Ann Herman •39-45_Scene 7

The 2012 FAME Team

The 2013 FAME Team with Bruno Marc Giamattei Mark Creed, Bruno Marc Giamattei, Gary France and Sacha Mascolo-Tarbuck

The Joico team

Bruno Marc Giamattei

scene

We are

Family

Not many industry events bring Bruno Marc Giamattei to tears, feature a speech from Prime Minister David Cameron praising the industry (via VT) and have an after-party that begins at 5.30pm, but then again, not many events can rival the annual Fellowship Luncheon and Awards. Now in its 28th year and compered by Fellowship president Mark Creed and chairman David Drew, guests welcomed a series of award winners to the stage, including a speechless Bruno Marc Giamattei, owner of Marc Antoni Salons, who was crowned Fellowship Hairdresser of the Year to a standing ovation, while the Lifetime Achievement Award went to Toni Mascolo OBE of Toni&Guy. Visibly moved, Mascolo declared in his acceptance speech: “I’ve been doing this since I was 14 years old and I will carry on for as long as God allows me.” Other highlights of the day included HOB Salons taking home the Salon Group Award and celebrity hairdresser Jamie Stevens scooping Media Personality. Then it was time for the announcement of the lucky four who will make up the 2013 FAME Team – congratulations to Jake Unger from HOB Salons, William Ackerley from Electric Hairdressing, Joshua Goldsworthy from Goldsworthys and It List It Guy 2012 winner, Matthew Sutcliffe of Westrow. But as well as a glimpse into the future, the night wouldn’t have been complete without a poignant tribute to Vidal Sassoon from Sassoon international creative director Mark Hayes. Then it was on to the after-party…

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14/11/2012 13:07


COLOUR INSIDER

Bright young things

Inject some colour into your hairdressing career in association with

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3/12/12 12:03:01


Lighten up The latest news, events and product innovations from Goldwell

Rebel forces

Say goodbye to limp hair and hello to FULLREBEL, Goldwell’s revolutionary new addition to its StyleSign range. This innovative product (RRP £12.50), features a unique consistency, combining the lightness of a fluid with the control of a paste, to provide unsurpassed texture and structure for surprisingly powerful results. The styling must-have also has an easy and efficient dispenser to ensure a precise application in even the smallest amounts, so as not to weigh down the hair. Unleash your inner rebel!

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A toast to coast

Throughout 2012, Goldwell collaborated with Coast stores to promote the fashion brand’s new flagship venues and celebrate the company’s evolution. Goldwell salon teams were called upon to style models hair at the in-store events and be on hand to offer advice to customers and celebrities including Alesha Dixon and the stars of Hollyoaks. In addition, Goldwell and Coast have teamed up to offer in-salon promotions and competitions this New Year. To find out more, speak to your Goldwell sales consultant.

3/12/12 12:04:07


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COLOUR INSIDER

Twist Around: Defining styling lotion for creating perfect curls with heated tools

ting Roughman: Creamy paste for sculp rol matte styles with cont

Big Finish: Brushable, strong-hold hairspray for all-day volume

Starting 2013 as they mean to go on, six colour masters will be stepping out on to the salon floor as graduates of Goldwell’s prestigious Color Expert programme this month. A 12-week intensive diploma, Color Expert forms part of Goldwell’s world-class education offering and graduates can now count themselves as part of an elite club of experts in colour. The talented six are (above, clockwise from left): Kelly Hollingsworth from Vintage Rock, Helen Roos and Fiona Long from Syrupp Hair Salon, Shaun Hall from Lisa Edwards, Michelle Hamilton from Creative Hairdressing and Emma Cardus from Tonys. The group was presented with their diplomas at the Goldwell Academy in Mayfair by academy manager and Color Expert graduate, Rachel Hurley.

you need it, without weighing hair down

COLOUR CONNOISSEURS

YOU HEARD IT HERE FIRST, THE KIT-BAG ESSENTIALS THAT STYLISTS BACKSTAGE AT LONDON FASHION WEEK CAN’T BE WITHOUT...

Diamond Gloss: Instant shine exactly where

For 2013, Goldwell has launched the Color Zoom Collection, Beautify. This year’s trend explores creative ways to make everyday objects, and the way we perceive them, more extraordinary. Beautify your urban surroundings with a creative human touch, explore new textures and colours and mix and match them to create something fresh and unique. The trend experiments with three new dip-dye techniques: Shine Line, Blending and Transition and introduces a new shade from Topchic and Colorance – 7PK Beautified Copper. Check out your free Color Zoom guide in this issue of Creative HEAD for more information on this year’s trend Beautify and how to get involved in Color Zoom ’13!

with definition Unlimitor: Spray wax for creative style

EYE OF THE BEHOLDER

HIGH-FIVE

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Satisfaction guaranteed

With today’s clients taking a distinct interest in the products used on their hair, a standard consultation just won’t cut it. It’s time to turn your pow-wow into an interactive presentation

A CLIENT WALKS INTO YOUR SALON. You have two choices: you can chat briefly to them about what they want, you provide them with that service and they leave. Or, you could take some time to sit down with them, explore different options, promote additional services and create a rapport that turns this walk-in client into a loyal customer – such is the power of a informative and visual consultation. And with technological innovations aplenty in the salon, you’d be

foolish not to make use of them – pick up your iPad to provide clients with inspiration, or create colour moodboards on Pinterest to open their minds to the options available – it’s time to educate your clients! By explaining the process they are about to experience and why each step is crucial to achieving their desired result, you will not only be demonstrating your level of knowledge and expertise, but also building their trust and respect to make retail recommendations later on in the appointment.

FOLLOW OUR LEAD TOP SALON OWNERS REVEAL THE LITTLE THINGS THEY DO DIFFERENTLY TO MAKE THEIR CONSULTATIONS FIRST CLASS

“We use as many visual aids as possible when doing consultations to give a real representation of what we would like to achieve. We grab as many images as we can to ensure we are on the right vibe with the client as sometimes a verbal description isn’t enough. Most of us have iPhones so whenever we can we grab a quick shot of the exciting looks we create and slowly but surely build up a diverse library of looks to show other clients what we can achieve. We have to offer something different as often as possible – when clients come in it’s great to have a current image or idea on your iPhone, iPad or in a hair magazine ready for them to look at.” STUART NICHOLSON, BURLESQUE SALON GROUP, NEWPORT

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JAMES LANGLEY AT MOD SALON, LEEDS, STICKS TO FIVE RULES 1. Every client is given a free consultation, separate to the colour service. Here we carry out a patch test and also talk the client though every step of the journey. 2. It’s really important that a client isn’t wearing a gown during a consultation. We need to see what the client is wearing, which colours they like and their style. Many of my clients like vintage clothes, with florals and patterns, so it’s important to ensure colour complements their look. 3. We use iPads and upload key trends and looks that our clients can look through. 4. Get to know your clients’ personality. Interpreting what a client really wants is key, so listen. If a client isn’t happy, 98 per cent of the time it’s because the stylist hasn’t listened to them. 5. The Goldwell Color Zoom look books are great for consultation as they highlight an array of techniques, colours and styles.

“We use social media channels like Facebook and Twitter before our clients visit to suggest ideas. We might see an image and think that would look great on them and share it on their Facebook page, our clients love the personal touch and it builds a wonderful relationship. We still sit down face to face but the difference is now that the consultation starts before they step foot in the door. Pinterest is now a favourite with our team and clients, we make up trend boards and use iPads to show clients. We also encourage them to make a board of their own before they visit the salon, and that gives us a really nice view of their taste.” EMMA HELLIER, THE RETREAT HAIR & BEAUTY, BEXHILL

3/12/12 12:05:58


COLOUR INSIDER •47-54_Colour insider 5

3/12/12 12:07:02


Lost in transition

The dip-dye isn’t dead, it’s just taken on a new guise – this year colour is all about transition

THE DIP-DYE WAS BIG – actually make that huge – news for 2012, but this year one of the hottest colour techniques is the transition method: a spin-off that involves backcombing and freehand colouring to create a transitional effect between shades. As one of the hottest colour trends to rear its head in recent years, it’s not surprising Goldwell has incorporated the technique into its 2013 Color Zoom collection Beautify, to create a stunningly natural colour result. Get practising, as this is one colour trend your fashion-focused clients will be dying to try out this year.

IT’S ALL IN THE TECHNIQUE HERE’S HOW TO CREATE THE PERFECT TRANSITION COLOUR TECHNIQUE WITH GOLDWELL

ELUMEN BEAUTIFIED APRICOT Existing shade: Re-growth 7N mid-lengths and ends GB@8 Placements: Zigzag lines around the head Colour dipping method: Blending and transition Formulas: A: SilkLift: 35ml Conditioning Cream Developer 6% (20vol) + one spoon of High Performance Lightener + three pump strokes of Intensive Conditioning Serum Concentrate B: Colorance: 40ml Lotion + 10ml 10BS + 10ml 10P C: Elumen: 100ml Clear + 30ml KB@7 + 20ml GB@9 + 10ml kk@all + 2ml YY@all + 3ml Pk@all D: Elumen: 60ml KB@7 +7ml KK@all + 3ml Pk@all Adjust amounts as required 1. Apply formula A to the entire hair starting at the re-growth. Continue the application after 30 minutes to the mid-lengths and ends. 2. Observe the processing time, then rinse. Shampoo and treat with Dualsenses. Towel dry the hair. 3. Apply formula B to the entire hair. 4. Observe the processing time, then rinse. Dry the hair before applying Elumen Prepare. Re-dry the hair. 5. Lowest zigzag line: Apply formula C to the re-growth and formula D to the midlengths and ends using the blending method. 6. Fringe – frontal zigzag line: apply formula C using the blending method, without colouring the re-growth. 7. Fringe – zigzag line at the back: Apply formula C using the transition method, without colouring the re-growth. 8. Middle and upper zigzag lines: Apply formula C using the transition method, without colouring the regrowth.

BEFORE

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9. Observe the processing time, then rinse. Shampoo with Elumen Wash, apply Elumen Lock, treat with Elumen. Finish with a Dualsenses Color Lock Serum.

3/12/12 12:07:41


COLOUR INSIDER

Creative HEAD Promotion Promotion

IT’S ALL IN THE TECHNIQUE BLENDING on one strand. Apply shades shades of merging A soft separately, so that they gently melt into each other and create an undefined and soft area. TRANSITION For creating soft dimensions on one strand. Backcomb the hair and apply one colour only at the tips, so you can create a melting, transitional effect between coloured and non-coloured hair.

FOR MORE INFORMATION, CONTACT THE GOLDWELL ACADEMY ON 020 7318 4000

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FOR MORE TECHNIQUES, VISIT WWW.COLORZOOM.COM

3/12/12 12:08:47


This is Evan. He is quirky, loves old jackets and describes himself as …

” Scan here to meet Evan

To see our new ‘Real People’ campaign in action connect with us at www.kmscalifornia.com

2491KMS CreativeHead_SPA.indd 1

/KMScaliforniauk

26/11/2012 16:42


Great minds

Top brands

Big ideas

Non-stop networking

Get everything you need to grow your business in two action-packed days

28-29 April 2013 Park Plaza Riverbank, London

Book your Salon Smart tickets now Call 01434 610944

For more information visit www.creativeheadmag.com/salonsmart

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3/12/12 12:15:47


Andrew Barton Dylan Bradshaw Errol Douglas MBE Gary Hooker & Michael Young Sharleen Hunter The John Carne Team Carolyn Newman Richard Phillipart John Rawson Trevor Sorbie Artistic Team Esther & Tommy van der Veken Ken West Nick Wood

Salon Smart is presented by

Sponsored by

In association with

…all of these stars, live at Salon Smart

Tickets cost £169 per person* Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 29 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.

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Creative HEAD

Promotion

If your New Year’s resolutions are to gain new skills and increase client footfall, look no further than NOUVEAU LASHES… JANUARY – SALONS DREAD THE QUIET, postfestive period, so why not use this time to gain a new skill that could boost your business? Of all the beauty treatments on offer, lashes are one of the most accessible for hairdressers, as the service can be easily integrated into your salon. There has never been a better time to train stylists in lashes skills. Thanks to modern celebrities such as Katy Perry and Zooey Deschanel, full, long lashes are the look every client wants right now. In fact, salons have seen demand for lashes extensions increase by as much as 300 per cent in the past year alone. However, with this increase comes a tide of lashes courses all competing for your attention. With so many to choose from, it can be hard to know which course is the one for you. Nouveau Lashes is the lashes innovator and has a range of courses to suit everyone. Its experts have been setting the standard since 2005

and are committed to the personal development of each of their students. Its Let’s Go lashes course is one of the most popular – you can be trained in just two to three days, with no pre-requisites. With a low initial investment and a high return, this training is worth its weight in gold! Nouveau Lashes will provide you with: • The skills to help you become a lashes professional • Expert trainers who are with you every step of the way • The confidence that will take you from training on a mannequin to live models, when you are ready • A commitment to work with you throughout your career, ensuring your techniques and the products you use keep you at the forefront of the industry In short, Nouveau Lashes is your new must-have partner. So why not start the New Year by learning a completely new e ye skill and be part of the lashes boom K ee p a n u vea u o that’s here to stay! out for N course –

FOR MORE INFORMATION, CALL 0845 644 3994, EMAIL INFO@NOUVEAUBEAUTYGROUP.COM OR VISIT WWW.PRO.NOUVEAUBEAUTYGROUP.COM

latest L a sh es’ – of fe r ing th e lk a Catw ues a nd sk ills techniq irdresse rs all ha ve w ill lo

Photographer: Kelly-Marie Carr at Inspire Images. Make-up: Lesley Wilks. Hair: Julie Ewen. Lashes: Diane Plummer

Perfect partners

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HIGH FASHION COVERAGE STRONGER & SMOOTHER *

**

FEELING HAIR

NEW CHROMATICS BEYOND COVER

age-defying permanent color

NO AMMONIA, NO ODOR UP TO 100% GRAY COVERAGE PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY WITH ARGAN OIL

FOR MORE INFORMATION CALL: 0208 762 4248 * Measured as resistance to brushing after applying Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. ** Leaves hair smoother than before coloring.

BEFORE

AFTER


All rights reserved. 2012

GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK


it’s wonderful...

501436 Wonder 10 CH 30x230_Layout 1 28/09/2012 11:51 Page 1

Wonder 10 is a unique all-in-one, Keratin based spray-in hair treatment with 10 wondrous effects.

10 EFFECTS:

1 Helps repair dry & damaged hair.

2 Nourishes and protects for radiant shine. 3 Thermal protection from styling tools.

4 Delivers soft, silky more manageable results. 5 Contains colour protection complex. 6 Creates body and movement. 7 Incredible detangler.

8 Aids in the prevention of static.

9 Conditions both natural and synthetic hair.

10 Smoothes split ends and controls frizz.

Available Now from

Stockists www.osmo.uk.com sales@osmo.uk.com

facebook.com/OsmoUK


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NEW WAVE They’re at the top of their game and eager to make sure you are, too. Our 2012 It List and Most Wanted winners share their insider knowledge to ensure an incredible 2013

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4/12/12 13:14:50


MOST WANTED HAIR TREND 2012 WINNER, SEAN TETLOW OF THE COLOUR ROOM, HAS CREATED A 2013 MOODBOARD EXCLUSIVELY FOR CREATIVE HEAD (LEFT)

“I’m drawn to a raw and courageous approach to fashion, art and culture, and find myself steering away from the mainstream”

Creative forces

Cover image: Hair by Angel Montague-Sayers from Sally Montague Hair Group for L´Oréal Professionnel, in partnership with Elle

THE TRENDSETTER

FROM COLOUR PREDICTIONS TO SHOOT PERFECTION, WE'VE GOT INSPIRATION COVERED FOR 2013

Retro Collection, by the Brooks+Brooks Art Team

PICTURE POTENTIAL MOST WANTED CREATIVE TALENT 2012 WINNERS, SALLY AND JAMIE BROOKS OF BROOKS+BROOKS, SHARE THEIR SHOOT SECRETS

•65-70_New Year 2 2

Purpose Before you start, ensure you have a clear idea of what it is you want to achieve and what the collection is intended for. Hair A lot of hairdressers think you leave the hair until last, but it's the focal point of the shoot and you need to be able to provide the team with a clear insight. Photography Sit down with your chosen photographer. Talk through ideas and let them have an input – after all you’re paying for their expertise. Models It’s hard dealing with model agencies as they often charge set fees. We find a lot of our models on the street instead. Clothes styling Choose a stylist who can give you a choice if an outfit’s not working. Make sure the team chemistry works. Shoot day It should be fun! Never underestimate the importance of detail to camera.

4/12/12 13:16:24


Charles Worthington Capsule Collection

NEW YEAR NEW WAVE

COLOUR SMART

STAY ON TOP OF COLOUR WITH CAROLYN NEWMAN OF CHARLES WORTHINGTON SALONS, THE MOST WANTED COLOUR EXPERT 2012 WINNER

Strong colours and techniques... will be big this year. For reds it will be fiery tangerine coppers versus maraschino cherry red. Brunettes will be rusty bronzes versus deep fudge browns and we will see dirty blondes versus ultra-violet platinums. Clients will be asking... for gloss and shine, because people want hair that’s going to look healthy and shiny. Blended colour is still going to be popular but it’s less about the contrast. Good news for the industry… blondes will have a big year, which mean’s we’re getting back to high-maintenance colour.

HEAD ONEHASIRTICOENP201A2 WI NNER ZOË IRWIN,

MOST WANTED WORDS CTOR, OFFERS SOME GHD CREATIVE DIRE DS EN TR E W TO SPOT TH OF WISDOM ON HO … ER AROUND THE CORN

“If you’re serious about spotting hair and fashion trends, you need to devote time to it. People on the street are my muses – I go up to them and ask if I can take their picture. There are always so many trends going on but only two or three really ever get picked up. If you see four or five people with the same style then chances are it's going to be big, so take the concept and turn it into a salon technique”

SAM’S YOUR MAN BREAKING INTO SESSION TAKES GUTS AND DETERMINATION. IF THERE’S ONE MAN WHO KNOWS ALL ABOUT IT, IT’S MOST WANTED SESSION STYLIST 2012 WINNER, SAM MCKNIGHT

“A big part of why I got busy early is because I was available. The more accessible you are, the broader your client base becomes”

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7/12/12 14:57:20


“If you’re opening a salon it needs to be similar, but different. Our three salons are in historic buildings and embrace their heritage while keeping brand consistency”

“Ensure your salon appeals to a mass market. To make Tommy’s more affordable to those with little disposable income, we launched a mini-salon within each of our salons, called Tommy’s Academies, which offers a smaller menu”

THINK BIG KEEP YOUR BUSINESS EVOLVING, SAY MOST WANTED BUSINESS THINKERS 2012 WINNERS, TOMMY AND ESTHER VAN DER VEKEN OF TOMMY’S

Let’s talk business DIARY DATES YOU TO RAISE YOUR BRAND PROFILE R YOU H NEED TO INTEGRATE WIT ON SAL R HAI JAS LOCAL COMMUNITY. T BES D NTE WA ST MO IN SALISBURY, UP NS OPE , NER WIN 2012 ON LOCAL SAL ... ON ATI THEIR DIARY FOR INSPIR

MARCH

– We will have a Raw 15 to event, which encourages hand at ir the 17 year olds to try They . day hairdressing for the the to ng pre-register, come alo rying w-d blo at salon and have a go r. lou co e and working with som really BUSINESS BENEFITS – it’s al PR loc d goo es rewarding, mak oint pinp to way and is a great t. men ruit rec individuals for

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isbury – The staff will visit Sal sing rai how District Hospital to see rity cha eal money for its Stars App nce. can really make a differe at teamBUSINESS BENEFITS – Gre tion tiva mo s building and busines for for raising money charity.

MAY

Salisbury Fashion Week

LEARN FROM THE BUSINESS BRAINS OF 2012 AND WATCH YOUR PROFITS SOAR

SEPTEMBER

– The Salisbury Fashion Show returns; a community event organised by our salon, designed to support local retailers. BUSINESS BENEFITS – The 2012 event did wonders for raising the business profile, was great for local PR and raised money for charity.

4/12/12 13:18:21


DIGITAL MAGIC VOODOU HAS A SPELL FOR SUCCESS – WELL, IT IS THE MOST WANTED BEST ONLINE SALON!

Mix in one marketing expert like Phil Evans, owner of www.salonguru.net to your team, to let you know the things you should be doing to keep ahead of the game. Add a handful of competitions and downloadable vouchers to your Facebook page to increase your fans and likes – Voodou has nearly 16,000 followers.

Salon owners Paul Percival and Adam Reed

NEW YEAR NEW WAVE

Whisk up a flurry of online activity by adding the option to book appointments online through your website. Voodou uses I-salon’s booking service, which also allows clients to see their own records. Finally sprinkle the website with regular student offers, particularly if you’re based in a university town. To give an idea of how much the website can drive business to your salon, Voodou saw 957 vouchers downloaded in just six weeks.

THE SKY’S THE LIMIT TAKE NOTE! MOST WANTED BEST SALON EXPERIENCE 2012 WINNER, PERCY AND REED, REVEALS ITS 2013 TO-DO LIST

● To open Percy & Reed East in Spitalfields, London. ● Launch Percy & Reed Hair into South-East Asia. ● Have three of our fantastic apprentice team qualify as stylists. ● Increase our online presence by 50 per cent. ● Finalise our plans to align one of our new product innovations with a charity that’s close to our hearts.

TEAM PLAYERS

MOST WANTED BEST SALON TEAM 2012 WINNER, RAINBOW ROOM INTERNATIONAL IN GEORGE SQUARE GLASGOW, REVEALS HOW TO GET THE BEST OUT OF YOUR STAFF

1. Training Embrace regular training and make your team accountable for their development.

•65-70_New Year 2 5

2. Customer care Provide a world-class service that can’t be replicated – clients love attention to detail.

3. Leadership Be a role model – listen to what the team wants and manage them individually.

4. Reward your team Have salon incentives that include recognition for top performers and team nights out.

5. Set out your goals Develop a ‘Wheel of Success’ that allows staff to visualise their goals for the year.

4/12/12 13:18:45


NEW YEAR NEW WAVE

Hello to the future

IT LIST 2012 IT GIRL NATALIA MAXWELL AND IT GUY MATTHEW SUTCLIFFE REVEAL HOW TO MAKE WAVES IN THE WONDERFUL WORLD OF HAIR!

Where do you see yourself in five years? Natalia Maxwell: Working as a stylist on advertising campaigns and primetime TV shows. What’s going to be hot for hair in 2013? Matthew Sutcliffe: Hair has become a lot more ‘worked’ in the past few seasons. We seem to be experimenting more with appliances and getting different looks out of them, so we will see more textures within shapes. What are you most looking forward to? NM: Getting more exposure, working with

IT LIST ENTREPRENEUR 2012 WINNER RICHARD PHILLIPART KNOWS ALL ABOUT HARD WORK, FOLLOW HIS THREE STEPS TO SUCCESS

To be successful you can’t do things part time – you have to commit everything you have. Always trust your instincts. When you feel something is the right thing to do stick to it – don’t be swayed. You need to have boundaries and be a boss to your staff. You can’t be everybody’s friend.

Most Wanted and It List 2013 es competition launch it in March. Vis om for creativeheadmag.c more information

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A final word from the It List VISIONARY 2012 winner, Andrew-Thomas Corbett

“Energy flows where attention goes, so settle on your vision for the year ahead and manifest your hopes and dreams”

Triad Collection

It’s really important to assist as many session stylists as possible. I see it as educational – you can learn so much and it’s a great way of getting to know people in the industry. There’s also a great website called Whoistesting. com where you submit a few photographs and, if selected, you can go on and connect with photographers and stylists to build your own team for test shoots.

Colour 2012

SO, IT LIST FASHIONISTA 2012 ANGEL MONTAGUE-SAYERS, WHAT’S THE SECRET TO GETTING SESSION WORK?

different brands and doing my own shoots. What’s the best career lesson you’ve learnt? MS: Sticking to what you know is sometimes best. Keep it clean and know your brand. Is the future of hairdressing bright? NM: Yes. There is so much more exposure for the hairdressing industry now. People know it’s not just a job that you do if you drop out of school. What advice would you give to aspiring stylists? MS: Throw yourself into anything you will benefit from. Learn from the best.

Couture Collection

G FAST-FORWARD TO THE NEXT GENERATION OF HAIRDRESSIN

4/12/12 13:19:15


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The world’s your stage Keen to show the hairdressing world just how good you really are? Look no further than WELLA PROFESSIONALS’ TRENDVISION AWARD 2013 ARE YOU PASSIONATE about colour? Do you yearn to create something new? If you want to show the hairdressing world just how good you are with foils or a pair of scissors, read on… The TrendVision Award by Wella Professionals celebrates passion and hairdressing talent from around the world, challenging ambitious stylists and giving you the opportunity to perform on a global stage. Taking high-end trends created by Wella Professionals’ global creative directors, Josh Wood and Eugene Souleiman, and creating their own interpretations, TrendVision provides hairstylists with an unmatchable creative opportunity.

WHY DO IT? Aside from international recognition and a career boost like no other, taking part allows you to join the best in the industry – there’s nothing like being inspired by leading stylists in front of your eyes. It can also boost your business, your team’s confidence and drive staff motivation. To find out which trends you’ll need to interpret, turn the page…

“TrendVision is a great platform for any creative and ambitious colourist. Developing and fine-tuning your concept is an incredible learning curve. I would encourage anyone with creative flair and a passion for hairdressing to enter this competition” DANIEL COUCH, HOB SALONS – WELLA PROFESSIONALS TRENDVISION AWARD UK 2012 COLOR CATEGORY GOLD WINNER

“Competitions sharpen our skills and drive us on to become the best hairdressers we can be. I’m a better hairdresser technically, but I’m also more confident, more able to talk about my ideas and more willing to take risks and be creative” BEN KRISTIAN, ZULLO & HOLLAND – WELLA PROFESSIONALS TRENDVISION AWARD UK 2012 YOUNG TALENT GOLD WINNER

THE DETAILS

• The competition takes place over four stages – Photographic, Regional Heats, UK & Ireland Final and International Final. • Participants can enter one of two categories: Young Talent – for entrants aged 30 or under; and Color Category – which has no restrictions. • Competitors must submit their photographic interpretation of one of the four 2013 trends by 29 March. • More than 170 photographic winning entries, selected by a panel of judges, will go forward to compete in the Regional Heats in May. • Each of the four Regional Heats will see the competitors battle it out for a place at the UK & Ireland Final in October. • The UK & Ireland winner will then take part in the International Final in Germany.

Creative HEAD 72

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Creative HEAD Promotion Promotion

The steps to success STAGE ONE: TRENDVISION AWARD INSIGHT EVENTS MON 4 FEBRUARY, Wella Studio Dublin MON 4 FEBRUARY, Radisson Blu Hotel, Glasgow TUES 5 FEBRUARY, Norton House, Edinburgh WED 6 FEBRUARY, Baltic Centre, Newcastle MON 11 FEBRUARY, Wella Studio Manchester TUES 12 FEBRUARY, Wella Studio Manchester WED 13 FEBRUARY, M Shed, Bristol MON 18 FEBRUARY, Wella World Studio London TUES 19 FEBRUARY, Wella World Studio London WED 20 FEBRUARY, V Night Club, Bournemouth MON 25 FEBRUARY, Hilton Hotel, Northampton TUES 26 FEBRUARY, Mercure St Pauls, Sheffield

Turn the page for full details of the TrendVision Award Insight Events

STAGE TWO: TRENDVISION AWARD PHOTOGRAPHIC ENTRY DEADLINE FRI 29 MARCH

STAGE THREE: TRENDVISION AWARD REGIONAL HEATS TUES 14 MAY, Corn Exchange, Edinburgh WED 15 MAY, Hilton Deansgate, Manchester MON 20 MAY, East Midlands Conference Centre, Nottingham TUES 21 MAY, Grand Connaught Rooms, London MON 2 SEPTEMBER, Dublin, Ireland

STAGE FOUR: TRENDVISION AWARD UK & IRELAND FINAL MON 7 OCTOBER, Roundhouse, Camden, London

TO REQUEST AN ENTRY PACK FOR THE TRENDVISION AWARD 2013, SPEAK TO YOUR WELLA PROFESSIONALS ACCOUNT MANAGER, CALL THE EVENTS HOTLINE ON 0845 6018 128 OR EMAIL THE EVENTS TEAM AT WELLAEVENTS.IM@PG.COM

Creative HEAD 73

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3/12/12 12:26:48


The sound of colour

Fusion

L DECIBE

The Wella Professionals TrendVision 2013 trends are finally here… This year, TrendVision brings together the richness of audio and visual, igniting a wave of energy to inspire the artist in every stylist. Every colour has a unique rhythm and beat, so turn it up and create your own interpretation of The Sound of Colour. •

ECHO

Fusion – East meets West in a modern interpretation of a geisha •

Decibel – Glam rock with a sense of discord and optimism

Echo – A tormented soul, struggling with the harshness of life •

RA ALLEG

Allegra – A shameless display of gilded elitism

“Wella Professionals kicks off another year of inspiration, creativity and anticipation of who will be the TrendVision Award 2013 winner. We take to the road with top artistic teams that will be showcasing their interpretations of the 2013 trends collection, and will inspire you to take part in the most exciting awards in the industry” sheila Jackson, education and events manager, Wella UK & Ireland

•72-75_WellaTV 4

4/12/12 10:29:17


Creative HEAD Promotion Promotion

It all starts here…

To launch the TRENDS COLLECTION 2013, Wella Professionals has 12 inspirational Insight events planned INSIGHT EVENTS ARE YOUR CHANCE TO... • Get up close and personal with top industry icons as they present the 2013 looks • Develop an in-depth understanding of the trends • Gain a sneak preview of new innovations and top tips on how to create a winning entry

DATES FOR YOUR DIARY WEEK ONE MON 4 FEBRUARY, Wella Studio Dublin, with Cheynes Hairdressing MON 4 FEBRUARY, Radisson Blu Hotel, Glasgow, with Toni&Guy TUES 5 FEBRUARY, Norton House, Edinburgh, with Toni&Guy WED 6 FEBRUARY, Baltic Centre, Newcastle, with Cheynes Hairdressing

WEEK TWO MON 11 FEBRUARY, Wella Studio Manchester, with Marc Antoni TUES 12 FEBRUARY, Wella Studio Manchester, with Marc Antoni WED 13 FEBRUARY, M Shed, Bristol, with Marc Antoni

WEEK THREE MON 18 FEBRUARY, Wella World Studio London, with HOB Salons TUES 19 FEBRUARY, Wella World Studio London, with HOB Salons WED 20 FEBRUARY, V Night Club, Bournemouth, with HOB Salons

WEEK FOUR

Speak to your ls Wella Professiona call account manager, or email 0845 6018 128 .com wellaevents.im @pg d for more details an to book

MON 25 FEBRUARY, Hilton Hotel, Northampton, with Marc Antoni TUES 26 FEBRUARY, Mercure St Pauls, Sheffield, with Marc Antoni

TICKET PRICE: £20 INC VAT/25 EXC VAT

BECOME A FAN OF ‘WELLA UK’ ON FACEBOOK OR VISIT WWW.WELLATRENDVISION.COM TO KEEP UP-TO-DATE WITH THE LATEST NEWS ON TRENDVISION

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Marc Antoni Hair Salon

Protect yourself

Snow, hail and rain – oh my! Chillier months aren’t kind to hair. Going from central heating in homes and offices to blasts of freezing cold air whenever you step outside means hair is constantly being battered, leaving it dry, frizzy and unmanageable. Yet, while January is never going to be anyone’s favourite month of the year, you can make it that much brighter (and your clients’ hair smoother) thanks to the new System Professional Luxe Oil. It’s already a favourite among clients of Marc Antoni Hair Salons’ owner Bruno Marc Giamattei, as it’s perfect for pampering all hair types, especially dry, distressed or damaged hair. “Hair will instantly benefit from just a few drops of this innovative and lightweight new oil from SP,” says Bruno. “Clients will love the gorgeous smell – it’s a great addition to your salon.”

SP Luxe Oil is enriched with argan, almond and jojoba oils, which battle hair’s natural disposition to frizziness in the colder months and leaves hair 10-times smoother instantly* – a true January miracle! What’s more, this delicate elixir uses a reconstructive technology that treats the hair from the inside out, protecting its natural keratin up to three-times more. The lightweight oil formula also makes styling easy and can be used on both wet and dry hair. On wet it smoothes, softens, protects and defines, while on dry hair it creates brilliant shine. It also works wonders as an overnight treatment, meaning your client wakes up to smooth, soft and truly luscious hair – how many clients can claim that in January? So go on, brighten up the dark days of January and change your client’s hair for life with SP Luxe Oil.

*Versus low conditioning shampoo

Colder months mean clients’ hair needs a little extra TLC, which is why Marc Antoni Hair Salons looks no further than System Professional Luxe Oil to nourish and protect clients’ tresses

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“SP Luxe Oil is incredible. My clients love the aroma and how soft their hair feels afterwards. It gives great results on both wet and dry hair. It’s my new must-have!” BRUNO MARC GIAMATTEI, OWNER OF MARC ANTONI HAIR SALONS AND SP AMBASSADOR

FOR INFORMATION ON STOCKING SYSTEM PROFESSIONAL LUXE OIL, CONTACT YOUR WELLA ACCOUNT MANAGER, CALL 01202 595700 OR SEARCH ‘WELLA UK’ ON FACEBOOK

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In good hands… Forward-thinking hairdressers reveal why they love Easydry

Like all good hairdressers and Salon managers, Easydry is always thinking about the future; innovation and invention are its guiding principles and it continually ensures its ranges of towels and capes are eco-friendly, hygienic and cost-effective. This might seem like a tall order, but Easydry loves a challenge, which is why the brand is constantly

thinking about how it can make stylists’ lives easier. The result? Individual, disposable towels that are extremely soft to touch, as well as being hygienic and environmentally friendly. We could go on, but instead we thought you’d rather hear from the stylists who use the products about why they love Easydry…

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“I’m never without Easydry towels. I use them for session work, in the salon and for masterclasses. They are so easy to use, especially the technical capes that attach comfortably and securely around the client’s neck. I also love that Easydry is constantly developing new products that provide stylists with solutions to problems we thought were with us forever – like laundering towels” Angelo Vallillo, art director, Zullo & Holland, Nottingham

“I love Easydry because the towels are very absorbent and great for the environment, which is brilliant. It also means the assistants don’t have to spend their time washing and drying towels, leaving them with more time to watch and learn from the stylists. Hygiene is another big factor; you know Easydry towels are super-clean and they look great in the salon” Ryan Harris, senior stylist, Angels, Aberdeen

“Easydry towels are not only soft, light and highly absorbent, but our clients and team comment on how good they look. We wouldn’t go back to the hassle and cost of laundering cotton towels, when all we need do is pick up a beautifully folded Easydry, confident it will do a better job than a traditional towel” Kirstie Bancroft, salon manager, Leo Bancroft, Weybridge

“We love Easydry towels as they ensure a hygenic, personalised service for each client. Brand new individual towels are all part of the service and ensure a great experience for the client” Daniella MacKenzie, assistant hairdresser, Andrew Barton Salons, Covent Garden

For more information on stocking Easydry in your salon, call 0845 300 7764 or visit www.easydry.com

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GREAT BRITISH HAIR TALENT MOST WANTED IS COMING ERROL DOUGLAS MBE AND KENNA, PHOTOGRAPHED AT THE 2012 MOST WANTED & IT LIST GRAND FINALS

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Competition opens in March www.creativeheadmag.com/mostwanted 080-081_mw_promo_errol.indd 3

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WITH A REPUTATION FOR SOURCING, SUPPLYING AND DELIVERING THE HIGHEST POSSIBLE QUALITY OF HAIR, THE ENVIABLE PRODUCT PORTFOLIO ATTRACTS LEADING NAMES FROM ALL OVER THE WORLD. When you use a Hairaisers product you know quality is never compromised.

SUPERIOR QUALITY HAIR EXTENSIONS

HEAT RESISTANT CLIP-IN EXTENSIONS

QUICK AND VERSATILE HAIRPIECES

LUXURIOUS HIGH-END FASHION WIGS

For more information visit www.hairaisers.com or call 0208 965 2500

facebook.com/hairaisers.london @hairaisers


fashion GOTH IC PUNK REPRE SENTS OUR MODE RN INTER PRETATION OF PUNK USING ’90 S -INSPIR ED DIP DYES, MICRO FRINGES AND A STRON G COLOU R PALET TE BLENDED WITH VELVE T BROW NS

TH E CONT RA ST OF TH E CO OL SKI N TONE AN D LIGHT ING GIV ES TH IS COLLE CT ION DEP TH

Th is seaso n, ha ir ha s been in the spo tligh t and, as seen at fashio n weeks across the glob e, desig ners are using cu t and co lo ur to add dram a fo r a new opulen ce

STORYBOARD

SAM BURNETT FROM THE RUSH SESSION TEAM ILLUSTRATES AN OPULENT TAKE ON THE SEASON'S PUNK FETISH

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Edge of darkness A Creative HEAD exclusive, the Rush Session Team presents its interpretation of the season’s most dramatic trends with Gothic Punk Photography Arron Dunworth

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Fashion

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d a e h e t i v e a c r

Hair The Rush Session Team – Tina Farey, Sam Burnett, Isabella Hyde and Jamie Benny Art direction Sam Burnett and Tina Farey Hair assistants Serafina Woodward and Alex Desousa Make-up Rocio Cordero Styling Lucy Ansa-Addo Nails Sophie Harris-Greenslade at The Illustrated Nail

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re? ee mo reative s o t t Wan load the C iew DownD App to v ull! HEA llection in f the co

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Let the sky fall Working with a wide colour palette of pastels and super-bright shades and tones, Johanna Cree Brown showcases an incredible canvas of high fashion Photography Grant Thomas

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Fashion

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d a e h e t i v e a c r

Hair Johanna Cree Brown at Trevor Sorbie Salons Colour Fanoulla at Trevor Sorbie Salons, directed by Johanna Cree Brown Styling Kieran Partise at The ConceptionisT Make-up Alex Byrne Photography Grant Thomas at Jed Root

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to e? Go om r o m to see mag.c Want reativehead ion in full www.c the collect to view

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Skill Passion Ambition Edge Spirit Vision Drive •94-95_it_promo_2nov12.indd 2

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Got it? Get on it 2013

The It List returns in March www.creativeheadmag.com/theitlist

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CLASSIFIED

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To advertise on these pages call DAVID HAMMOND on 020 8467 8884 or email david@headmag.co.uk

FREE NEXT DAY

DELIVERY OVER £60* EASY WAYS TO SHOP orderline 0844 875 7775

Visit our NEW Mobile Site today!

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*terms and conditions apply. See website.

Bookmarks!

Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference www.indola.com

This colourful, inspiring and exciting new-look website from Indola will lead you through all you ever wanted to know about the products, imagery and salon support offered by this long-established European force in professional hairdressing.

www.clynol.com

A sleek and easy-to-use guide to the products and services of this haircare giant, including stunning imagery, a complete overview of the product ranges available and information on how you, too, can benefit from Clynol’s experience.

www.lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Colourweb, you can browse our gallery of latest looks, complete with step by steps, get detailed information on all our products or update yourself on the latest trends with our Colour Collections online.

www.schwarzkopf.co.uk

Explore the inspirational new hair trends, see the latest catwalk shows and discover the highperformance professional products as used by stylists and session teams all over the hairdressing world.

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THE LAST WORD

Community service Salisbury is at the heart of everything the Jas Hair team does, making it a truly deserving recipient of the Most Wanted LOCAL SALON 2012 award, as Jayne Prigent explains

Caring for my community has always come naturally to me. My entire family is from Salisbury, I was born here, I trained at Salisbury College and I still live in the area today, so it made sense to start my own business in the city that I know and love. The passion I have for the area has naturally spilled over into the wider business community. If local business does well then so do we, so we’ve put into place innovative marketing ideas to promote each other’s firms. Salisbury Fashion Week, which we instigated last year, has worked brilliantly in getting all the local retailers to work collectively together to promote the city centre as a shopping destination. We’ve just finished our second fashion week and it has been a major crowd-puller for the city, benefitting everyone. I-teen has been another success story. It’s a loyalty scheme for those aged 13 to 19 and is a great way of attracting future customers while also involving and promoting other businesses in and around Salisbury. Giving back to our community is very important to us. Last year alone we raised £10,000 for local charity Stars Appeal, which raises money for new projects within our local hospital. It’s a charity close to our hearts and

the entire team at Jas made a massive effort to raise money by doing skydives, staying in haunted houses and wearing wigs to work. We even took a team of five to the Sahara Desert to trek 100km in seven days and can still vividly remember the agonizing blisters and extreme exhaustion! In the current economic climate, it’s essential to work with and support your local community. Not just for the feel-good factor it brings, but as a vital part of your local marketing effort. We’ve seen a rise in new clients from the great press coverage and PR opportunities these initiatives have brought, so it’s been a win-win for everyone. I founded Jas Hair Group 22 years ago, in the early days it was all about building and growing the business; I started with just three employees and now have 35 with three salons all based in the south-west of England. We were thrilled to win our Most Wanted accolade; the first national award any salon in Salisbury has ever won. I feel it’s a win though not just for ourselves but for the local community, too. Jayne Prigent is founder of Jas Hair. Want to have your say? Email Lauren@headmag.co.uk

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*Price if ordered online. Phone orders will incur a 10% booking fee. Delivery is ÂŁ4.95 whatever the order value. All prices exclude VAT. With starter kits we send you our most popular colours. E&OE.

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see coloUr in a NEW light.

The first sheer colour that‘s luminous in every kind of light. Up to 70% more Light Reflection* & Superior Hair Protection* Up to 100% grey/white coverage with a sheer result Easy to get started – same 1:1 mixing ratio & Welloxon Perfect developer For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com like us on facebook

*Colour after colour, versus our biggest global competitor on a blonde shade

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Creative HEAD January 2013  

The hair industry's leading magazine returns for 2013 with exclusive news, shoots and top tips on how you can make it a year to remember

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