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Open your eyes A world of possibilities awaits

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£4.50 APRIL 2014

In print ● online ● everywhere!

APRIL 2014 CREATIVEHEADMAG.COM

See thingsdifferently Visualise a new world of colour

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Turn heads. Think twice. Look again. New ed stain from chill* is the cool way to colour!

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Too cool for

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10 intermixable shades + your creativity = endless possibilities! Get inspired and create your own colour story now, with chill* ed stain PHOTOGRAPHY BY CREATIVEDNA

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EMERALD CITY Sparkle with chill* ed stain blue and yellow

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chill* is here to help clients stand out from the crowd and let their personalities shine through. That’s why its new ed stain colour range has 10 eyepoppingly bright shades that stand proud on their own or fuse together to create fabulous bespoke hues

Lady in red Be bold with chill* ed stain pink and red

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SKY HIGH Reach for chill* ed stain turquoise and mixer/toner

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Beyond the fringe Get swept away by chill* ed stain purple and blue

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Stay cool – chill* ed stain is ammoniafree and lasts up to 20 washes, while the mixer/toner can create a wealth of tones! Be brave and get cocktailing the colour‌

TRUE BLUE Go a new hue with chill* ed stain blue

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Extreme, vibrant colours are key for S/S14 – shake off the ombres and get bold, brash and brilliant

Pastel head Mix and match with chill* ed stain blue and mixer/toner

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HAIR CreativeDnA. COLOUR chill* ed stain. MAKE-UP Selina Reimann. PHOTOGRAPHY CreativeDnA.

RAINBOW BRIGHT Be unique with chill* ed stain purple and turquoise

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Life’s better in colour Make life as colourful as possible with the new chill* ed stain colour range and let your imagination create as many shades as it dares

Chill out and mix it up with chill* ed stain colours. For more details, call 01535 658499 or visit chill.uk.com

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CREATIVEHEADMAG.COM LOOKS

HAIR

NEWS

R U N WAY

BLOGS

EVENTS

SHOP

COMPETITIONS

BOOK IT! It’s your last chance to book tickets for Salon Smart 2014 – see how to grab your place!

WIN IT! Want to go to Hair & Beauty 2014? We have tickets up for grabs!

GET ON IT! Download your entry packs for this year’s Most Wanted and The It List Awards – good luck!

Nicky Oliver

LOVE IT! Stunning photographic collections, such as this one from Nicky Oliver

Creative HEAD magazine

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WATCH IT! See copyright©olour in action with TIGI – and enter our exclusive Fashionista competition

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Editor’s letter

100

40 50

hello...

JOIN US!

There’s a certain thrill about perusing the aisles of a well-stocked retailer. Enticing packaging in juicy colours or sleek wrappers, tester tables to trial new and exciting goodies, intelligent staff who actually know what they’re talking about… you get this from the best high street names, and you can also tap into this modern experience at a new generation of hairdressing wholesalers. From page 76 we look at what the traditional cash and carry has become and reveal that what was once considered a rather old-fashioned part of the industry has evolved into an invaluable network of innovative suppliers. They’re dedicated to bringing salon owners the latest and best quality products at affordable prices, alongside a plethora of inspiring education and, importantly, a friendly ear that’s there to share expertise or just enjoy a chat. Managing a salon business can be tough; with such wholesaler heroes on hand, it can be that little bit easier. Amanda Nottage, Editor

amanda@headmag.co.uk Creative HEAD Magazine 12

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April already? Great British hair talents, the clock is ticking! Remember to send in your Most Wanted and It List entries by the competition closing dates – you’ve got until 12 May and 19 May respectively. Haven’t got started yet? Head online to creativeheadmag. com and follow the links to our new Most Wanted and It List sites, where you can download entry forms and category criteria, hear from last year’s winners, pick up tips from the judges, view pictures from previous Grand Final celebrations – and loads more. Go there and get inspired – it’s time to claim a trophy of your own!

@creativeheadmag

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E M E R T X E

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April

WHAT’S INSIDE 90

PLEASE, SIR

Barrie Stephen branches out into barbering

20

TOP OF THE CLASS

2013 It List It Girl Angel MontagueSayers reveals the story of her career so far...

ON THE COVER Hair by CreativeDnA. Colour by chill* ed stain. Make-up by Selina Reimann. Photography by CreativeDnA.

76

LOCAL HEROES

We celebrate the new generation of hair and beauty wholesalers

EDITOR AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

ADVERTISING MANAGER STEVE GOOD

DEPUTY EDITOR BETH DAVIE

ONLINE EDITOR AMY WOOD

CLASSIFIED EXECUTIVE DAVID HAMMOND

ART DIRECTOR NICK JABBAL

EDITORIAL INTERN YASMIN PLANCHON

PUBLISHER CATHERINE HANDCOCK

ART GRAEME WHITE

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT:

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•14_Contents 1

Creative HEAD Magazine

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag CREATIVE HEAD

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NEW Brochure OUT NOW


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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

COST OF COLOUR PLUMMETS

Psst…

Martin Cullen, creative director at Taylor Taylor London, reveals his inspiration for the Gareth Pugh show at Paris Fashion Week A/W14.

Gareth Pugh A/W14

“Our inspiration came from the designer’s idea of stripping everything back to basics. We decided that we would use the foundations of a wig on top of blonde extensions to give the impression of something that is not quite finished.”

Martin Cullen

THE AVERAGE PRICE of a hair colour in the UK has fallen by as much as 15 per cent in the past year, according to the Beautiful Britain 2014 report from Salon Services. In its third annual report, the hair and beauty wholesaler revealed the average price of a colour had decreased significantly, from £41.60 in 2012 to £35 in 2013. It also found that the average cost of a haircut in the UK was £23 last year, compared with £24 in 2012. Alan Revitt, commercial and marketing director of Salon Services, said: “In an increasingly competitive market, salons have had to adapt their offering. This has not only meant the reduction of prices, but increased investment in areas such as marketing to help sustain footfall.” Philip Politi, salon manager at Philip Politi Hairdressing, agreed: “In the past year we’ve kept the prices of our hair treatments the same but invested more in our marketing activities. This investment has already started to pay off, with more clients coming in for hair treatments.” The also report revealed that despite the drop in colour prices, a cut and blow-dry was still the number one service among British women.

TREVOR SORBIE REVEALS ART TEAM PART DEUX Trevor Sorbie has announced a new Art Team made up of emerging talent from within the company, called the Art Team Part Deux. Trevor Sorbie Art Team member Tom Connell is mentoring the team of emerging talents, who will embark on creative projects as well as supporting the senior Art Team. The Part Deux members are: Tom Arnett, Ben Bradley, Federico D’Abate, Fergal J Doyle, Jason Lawrence, Jonny Peevers, James Storer and Rosie Tappin. Salon group owner Trevor Sorbie, said: “As a company we always encourage new and fresh talent, and this is one of the main reasons why we’re able to reinvent ourselves creatively.”

CREATIVE HEAD

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ME N’ S RO OM

HE’S ELECTRIC!

Barrie launches Barber Lounge RECLINING RED SNAKESKIN chairs, rustic shelving, a fully-stocked beer fridge… welcome to the new Barber Lounge from Most Wanted Best Local Salon winner Barrie Stephen. Situated in his King Street salon in Leicester and with barber Jamie–Lee Amor on hand, the move aims to tap into the growing market of grooming-conscious guys on the go. Salon owner Barrie Stephen, said: “It’s different as it’s a speed service, so busy professionals or men who just want a quick spruce-up can get an amazing cut in about half an hour.”

GOLDWELL HOSTS NYC’S NICK ARROJO The Big Apple descended on the Goldwell Academy London with a visit from world-renowned stylist Nick Arrojo (pictured centre). Nick and his New York team presented ‘An Evening with Arrojo’, which began with salon owner Nick sharing some of the secrets to business success. “If one of the stylists creates a new technique, we brand it and make it exclusive to our salon,” he said. Nick also encouraged the audience to embrace social media, pointing out that all of his stylists are recruited by social networking. The team then created five looks onstage using Nick’s razor and colour techniques.

Steve Robinson of Electric Oxford (above) has been named Icon of the Year at the annual Electric Hair awards. Further winners included Jade Carthy of Electric Liverpool, who scooped Stylist of the Year; while Stacey Allum of Electric Reading won the Men’s Award. Presented by creative director Mark Woolley, the awards were held at the Electric Studio in Brighton.

THE PRODUCTS WOMEN CAN’T LIVE WITHOUT… Dry shampoo, hairspray, hair straighteners, anti-frizz serum and a paddle brush are all in the top 50 products women can’t live without, according to discount website CheapHolidayLand. com. The survey of 550 women found extensions also came in the top 50, further illustrating their increasing popularity.

❤ W E L OV E

The search begins for TIGI Inspirational Youth Team members TIGI IS ON THE hunt for 10 young, ambitious and super-keen stylists to join its 2014 Inspirational Youth Team. The team will receive exclusive training opportunities from some of the biggest names in the business at a six-day bootcamp from 15 to 20 June. The bootcamp includes colouring, casting and photoshoots. After each day, team members will be rated and the winner at the end of the event will go on to take part in a TIGI global event. This year also sees the introduction of a US and German Inspirational Youth Team, with the plan to roll out more. The application date closes on 11 April; email inspirationalyouth@ tigihaircare.com for an application form.

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•19-21_News 2

Summer is all about bright, vibrant colour, which is why we’ve set our sights on the new chill* ed stain colour range. The shades can be used on their own or mixed together to create a bespoke colour for every client.

CREATIVE HEAD

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39

#CHedit The number of days a woman spends in the hairdresser’s chair during her lifetime. The poll, carried out by gift card site Promotionalcodes.org.uk, found that despite the large amount of time, most women agreed visiting the hairdressers was a necessity rather than a luxury.

Schwarzkopf reveals 2014 Young Artistic Team Schwarzkopf Professional has revealed this year’s Young Artistic Team (YAT), who were selected by a judging panel that included Schwarzkopf Professional global ambassador Tyler Johnston, salon owner Karine Jackson and photographer Jack Eames. They are (pictured above, from left to right): Christopher Read of Hobbs in Bristol; Gabbi John of Goldsworthy’s in Swindon; Joe Stoker of Dare in Sunderland; Ella Rhodes of Hensmans in Milton Keynes; Sarah Scott of Rainbow Room International in Lanarkshire and Megan Tyma of Kirby Blythe in Scunthorpe. This year’s YAT will enjoy a range of opportunities such as creating their own photoshoot, receiving training from Schwarzkopf Professional’s ambassadors and presenting on stage.

Kérastase makes TV debut Kérastase IS unveiling its first TV advert as part of its 50th anniversary celebrations. Focusing on its Elixir Ultime hair oil, the advert shows Kate Moss with a number of styles; showcasing the product’s versatility. The company said it invested in the campaign to drive more new business to salons. Kérastase is offering viewers a free sample of Elixir Ultime to collect from their nearest salon. Kenneth Campbell, managing director of L’Oréal Professional Products, said: “This will raise awareness of the brand and the hair profession, linking the consumer to the salon.”

WIN! Tickets to Hair & Beauty 2014 International, colourful and full of inspiration – whether you’re a student, a salon owner, a stylist or even a make-up artist, Hair & Beauty 2014 is a must-attend event of the year! Taking place in Frankfurt, the event will also see the return of the OMC Hairworld World Cup, a competition involving about 1,000 professionals from more than 50 countries. Meet the stars of the industry and witness a broad overview of what the hair and beauty scene has to offer. And with four different sections to the event, there’s something for everyone! Want to see it? We have 25 free day tickets* (worth £25 each) to give away to the first readers to respond. Email your name and postal address to faye.fisher@uk.messefrankfurt.com, quoting reference HBCH14, to be in with a chance to win. *subject to availability.

Creative Head

•19-21_News 3

My month ahead What does April have in store for…

Ian Fallon

Ruffians, Edinburgh I’m off to shoot the new Ruffians collection, which will be released this summer and is being put together by our men’s creative team. I’ll also be working on our new training programme before heading to London for Salon Smart, where I’ll be supporting head Ruffian, Andrew Cannon, who’s speaking on 28 April.

Keris Weir

MG Hair Boutique, Co. Armagh We will be continuing our in-salon training with micro loop extensions and we’ll be shooting summer looks for our look book. We’re also making our preparations to attend Hair & Beauty 2014 in Frankfurt – I love seeing all the world-class stylists battle it out at Hairworld as well as new product launches!

Andrew mulvenna

Andrew Mulvenna, belfast We will be doing a shoot with the winner of the IN! magazine Breakthrough Designer Award, which we sponsor. We are also really excited to have a team through to the Regional Finals of the L’Oréal Professionnel Colour Trophy. It’s back in Northern Ireland this year and it promises to be a great event.

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#CHedit

LIFE

LESSONS

IT’S TIME TO BE ACCOUNTABLE GET ORGANISED FOR THE NEW FINANCIAL YEAR AHEAD

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

MAIN STAGE SPEAKER

28 APRIL 2014

SEAN DAWSON

GENERAL MANAGER, HOB SALONS It has to be fun for me to stay focused. However busy or stressed you feel, if you are having fun then you can achieve anything.

Try to maintain a work/ life balance. This is a battle for me. When I look back over my 30-year career, it would be the only thing I would change as I feel I have often sacrificed relationships because of my drive to be successful.

I no longer compromise. HOB Salons’ Akin Konizi has taught me a lot, but one of the most valuable lessons he's passed on was to stay strong and true to what you believe in and not be persuaded to do otherwise.

Never underestimate the power of a smile. For me it has so many benefits, whether it’s how you’re perceived or more importantly how it makes me feel. If the world smiled more it would be an even more amazing place to live.

FOR MANY SALONS April is the start of a new financial year so what should be on your checklist? The first thing to do is get all of your information to your accountant so they can prepare your accounts. One of the biggest challenges that I come across when coaching salon owners is that, unless they keep their own profit and loss actuals up to date, they don’t know how well they have done until they get their accounts back. Be proactive and book dates with your accountant for handing them information and getting the completed work back. Remember that you are their customer and you should not be fobbed off by how busy they are. Your clients book an appointment, you should expect the same. If you haven’t produced your cashflow and profit and loss budgets for your new financial year, that’s your next task. Now start planning how you will grow two key areas of your business – your team and your client base. For the former, sit down with each individual and discuss their current results and where you would both like to see them in 12 months time. Then put together a plan of education and coaching to achieve that. People need to know they have a future with your business. One of my coaches once told me that you are either growing or dying. Brutal, but probably true. Now, your client base. When you learnt hairdressing you didn’t learn marketing, but as a businessman it is a skill that you need to master. Your marketing mix covers

Product, Price, Place, and Promotion, and as the leader of your salon it is absolutely your responsibility to use marketing to bring new clients into your salon. It is then your team’s responsibility to retain them and turn them into ‘raving fans’ of your salon. You should create a marketing plan for the next 12 months to cover all areas of internal and external marketing. Give a reference number to any marketing activity you carry out and monitor in detail how effective that activity was. Then you can decide whether it’s worth repeating. At 3•6•5 we coach the use of systems, and all of the below should be systemised – that’s how successful businesses grow, by proactive systems not kneejerk reactions. Happy new Financial Year!

F inancial Y ear Checklist Organi se to get accounts within eight weeks of year end Create Cashflow and Profit and Loss budgets for next 12 month s Create a coachi ng plan for each tea m member Produce a marketing plan for the next 12 month s

MAIN STAGE SPEAKER

28 APRIL 2014

22

•22_Ken West 2

Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com

CREATIVE HEAD

13/3/14 15:15:57


ASP_Kitoko_Ad[CH]RHP.pdf

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CM

MY

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CMY

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#CHedit

BUSINESS

barometer

GIVING A LITTLE EXTRA

Additional (non-hairdressing) services are a great way of bringing new revenue streams while enhancing the customer experience. From in-salon catering to nail bars and consultation zones… our panel has been experimenting with lots of different ways to ensure their salons are running at full potential. So what has been their experience to date?

57% FEEL

43%

OF SALONS BELIEVE IT’S ESSENTIAL TO OFFER ADDITIONAL SERVICES IN ORDER TO SURVIVE ON THE HIGH STREET

ADDITIONAL SERVICES HELP ATTRACT NEW CLIENTS; THE REMAINDER FEEL THEIR PRIMARY FUNCTION IS TO RETAIN EXISTING CLIENTS

NAIL SERVICES ARE THE MOST POPULAR EXTRA (44%), WITH WAXING/ HAIR REMOVAL SECOND (19%). ON AVERAGE, ONLY 15% OF CLIENTS HAVE AN ADDED SERVICE

“Impulse buys and add-ons can make all the difference to the average bill. However, if salons diversify too much it can dilute their brand and take them away from being a specialist in their chosen field” BEVERLEY BATES, EKKO HAIR

FEBRUARY 2014

HOW WAS IT FOR YOU? How was business in February compared with January?

How was business this February compared with February last year?

DECLINING:

12%

DECLINING:

16%

STEADY:

25%

GROWING:

GROWING:

63%

STEADY:

27%

47%

Top tips IS IT REALLY EASY TO SWITCH? MOST SALON OWNERS are faced with the difficult decision of changing a major supplier at some point in their business life – your colour and retail products, salon software or even your premises. These are matters that involve a lot of time, effort and hard work, and so many people shy away from them, preferring to stick with the status quo. But the fact remains it can be a really good idea to consider alternative options. Sometimes making the change can bring benefits that far outweigh the complications. Let’s take changing your software provider as an example. It may seem a daunting task, but if your current system cannot offer the features that really make a difference, then you should definitely look at changing. A good software system should almost run your business for you, sending automated marketing such as new client welcomes, thank you notes and ‘missing you’ reminders. It can also provide reports on key areas of your salon, such as staff performance and growth. Technology moves on so quickly that if your current software is more than five years old, there are bound to be new developments out there that could take your salon to new levels. Most software contracts run for between three and five years – so perhaps it’s time to take a look around at what else is available! Jessika Carrera Maybury, Head of Premier Salon

24

24_Barometer 2

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

CREATIVE HEAD

13/3/14 10:40:05


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#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

DO HAIR SALONS NEED TO OFFER MORE THAN HAIRDRESSING TO REMAIN COMPETITIVE?

YES

KEN PIC TON, OW NER OF KEN PIC ADDI TION TON SA AL SE and ad LON R VICES apt to c

ARE E the co lients ’ chan nsum SSEN ging n er nee TIAL I crea ded m eeds. to hel ted m p a sa Thirte ore th y dest for ha lo en yea an jus inatio ir app t rs ago n grow n a salon high s ointm more I felt t and 25 treet s ents a servic hat lso bo a per ce es you offerin ok in nt of t lon – that’s make g ever for ad he clie why i t d y d you ca thing i itiona nts th they c fficult for a l serv n offe at visi i r, the ould w c c t e l Howe i s e . By a nt to e m ant. Q ver, it dding ver le uite s ’s imp ore in tune We cu a v e i mply, with y ortan as you rre the m our cl ’re dentis ntly have m t to hire sk ore se ient’s illed s ts and ake-u rvices d e sires y taff to p artis even a peopl ou can provid ts e who c be. e thes are tra hef – so it’s , nail techn additi e i c servic ined i i i m onal s a n portan s, bea n thos es. ervice t that uty th e area s are, you on erapis s. But the co ts, l y while hire th re of o I know ur bra e nd is s how im till ha portan irdres t sing.

NO

TIM BIN NINGTO N, COM MERCIA BY CO L DIREC NCEN TRAT catwa TOR, HE ING O lk-qua ADMAS N li ty fini exper g i v i ng exq TERS shing t servi u a c i n s e i d bea te ev d

cuttin ery tim evoted uty w g, bea e – th custo and co orld moves utiful colo fast an is is how we mer service lourin g tech , d k w To rem e w e are a uring, e e p consta nique o u ain co r ble to loy s to ke ntly in mpeti give a we are ep our troduc al customer tive, y n consta c e ba li ou alw new tr ntly lo tricky ays ne entele on to eatme se. The . We d oking e p n d t o i s, blow at d have to look ft but fo -drys a beau new avenu at wha he latest ca und th es. Ho twalk ty salo t the c at it w alway w trends n li asn’t t e e s look i v n n e t r o , w u . execu he rig ants a ing in there ti ht tim r Wimbledo nd to new is eno e for t n Villa ng that nee trends ugh o h focus d g i s e can be f a ne and w blend s on ill ofte of serv alon 15 yea but als making sur ed. So we w n trial rs ago ices. T ould n e ever o work b h eauty at said y ev s for o servic , we ar ur clie service we p er say no, b es to q e nts, an ut we rovide uantif are ca d at th not on y if utious e mom ly mak and w ent, th e ill at focu s business sense s is ha ir.

TELL US WHAT YOU THINK AT CREATIVEHEADMAG.COM!

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CREATIVE HEAD

11/3/14 16:02:57


503213 Fibre Hard Creative Head FP_Layout 1 26/02/2014 13:28 Page 1

she’s with him, but she’s got him

THE

fibre hard

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AND AND THE

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trailblazers to overhaul hair training Prepare for scrapping of sickness tax relief , salons told Salons are being warned that from April the government is scrapping a tax relief that has up to now benefited small businesses that have employees off sick. The decision to scrap the Statutory Sick Pay Percentage Threshold scheme was originally announced in the Budget last year but comes into effect from 6 April. The scheme had compensated employers experiencing higher-than-average sickness absence by allowing them to recover some of the Statutory Sick Pay paid to their employees. Hilary Hall, chief executive of the NHF, said: “This change may originally have been announced last year, but our feedback is that a lot of salons and small businesses remain unaware.”

Frustration over high street red tape The NHF has highlighted the frustrations many salon owners feel over council bureaucracy, including red tape around waste disposal, recycling, signage and deliveries. In its first submission to the government’s Future High Streets Forum, the Federation discovered apart from the well-recognised headaches of business rates, car parking and planning restrictions, nearly twothirds (61 per cent) of salons polled felt waste disposal and recycling laws created an unnecessary burden. A lack of street cleaning, restrictions on deliveries, footdragging on efforts to improve high streets and poor council communications were also highlighted.

Working groups to tap salon expertise The NHF is setting up a network of specialist working groups to give grassroots members a way of passing on and sharing their knowledge, passion and experience. The working groups will initially cover beauty, barbering and Afro-Caribbean hairdressing. However, other areas could be added if a clear demand is demonstrated. The groups will meet on a regular basis but will also be looking to involve and engage a wider audience of members through social media and online dialogue.

Hairdressers, barbershops and beauty salons are to be at the forefront of the next wave of government apprenticeship ‘trailblazers’ helping to map out the future of apprenticeship training. The Department for Business, Innovation and Skills has announced its second wave of trailblazer employers, who will develop and test new models for more employer-based and employer-led standards for apprenticeships. The ambition is to develop apprenticeships that can be explained on a single sheet of A4 and include relevant and practical testing and grading. A group of 10 trailblazer hair, beauty and barbering salons has been set up. NHF member Hellen Ward, managing director of Richard Ward Hair and Metrospa (pictured), will lead on hairdressing and George Hammer, chairman of Urban Retreat, who will do the same for beauty. It’s supported by salon-based working groups and the NHF and Habia will provide secretariat support. The Fellowship for British Hairdressing, the Hairdressing Council, the British Barbers’ Association, BABTAC, City & Guilds and VTCT are also all backing the initiative. Hellen Ward said: “What the government is doing chimes with what the NHF and others have been saying for years – that apprenticeships need to be simpler, more employerbased and equip trainees for the realities of life on the salon floor.”

Salons face minimum wage hike Salons are facing a 3 per cent rise in the National Minimum Wage from October, after the government accepted that the Low Pay Commission’s recommendation of an above-inflation increase was affordable as the economy recovered. It means the adult minimum wage will rise from £6.31 to £6.50 an hour, with the other minimum wage rates also set to increase (see panel). Commission chairman David Norgrove strongly hinted the industry can expect to see more rises in the future. He said: “Provided the economy continues to improve we expect to recommend further real increases in the value of the minimum wage.” NHF chief executive Hilary Hall said an above-inflation rise for a labour-intensive, relatively low-wage industry such as hairdressing was “deeply disappointing”, but added: “We do welcome the fact the government has moved quickly, and therefore provided much-needed clarity for small businesses. This means salons now have time to start preparing for the change.”

The LPC National Minimum Wage recommendations Adults

£6.50

up 19p from £6.31

Aged 18-20

£5.13

up 10p from £5.03

Under the age of 18

£3.79

up 7p from £3.72

Apprentices (under 19s and for first year)

£2.73

up 5p from £2.68

To find out more information and how to join the NHF, call 0845 345 6500, 01234 831695 or visit nhf.info 28

•28_NHF 1

Creative head

13/3/14 10:41:05


discover more at

www.milkshakehaircare.co.uk

only available at professional hair salons.

natural beauty

Discover beautiful hair with milk_shake , the natural way to treat your hair. ®

art&concept > z-one creative team

photo > Kamil Strudziński

Only milk_shake® combines milk and yogurt proteins with rich vitamins from fruits and nature for beautiful, healthy hair. The patented vitamin complex Integrity 41® protects hair color from fading and special conditioning agents soothe and condition the scalp and hair for a perfect result.

For more info on milk_shake® please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk

ADV MS Singola UK REDOT 220x285.indd 1

Follow us on TWITTER milkshakehair

Find us on FACEBOOK milk_shake hair products

05/03/14 10.40


Shop THE LATEST PRODUCTS, COLOURS AND SERVICES

It’s a long story Long, flowing hair may be many a client’s dream, but it can be tough to maintain. Recommend the relaunched Cheveaux Longs range from La Biosthétique, which can reduce hair breakage by 80 per cent and leave lengths super soft and shiny.

RRP from £18.50 Call 01296 611731 biosthetique.co.uk

FOAM PARTY

Boosting texture and shine while promising no residue or stickiness, montibel.lo’s FinalStyle Professional Mousses come in three varieties for hydrated hair with volume to spare.

Just can’t get enough

In love with Kitoko Oil Treatment from ASP? Then you’ll love this new larger sized bottle with handy pump – perfect for the salon!

RRP £9 each

Call 01264 334466 montibello.com

Salon price £29.50 Call 01794 527111 asphair.com

WHIP YOUR HAIR

Huge hair has two new BFFs – Big Hair Body Builder and Big Hair Bodifying Style Whip from Fudge!

RRP £11.95 each Call 020 7845 6333 fudge.com

30

•30-31_ShopUSE.indd 2

Reet petite THINK BIG

Ditch the diet and have it large with masses of long-lasting volume yet movable texture with Big Boost Amplifying, Texturizing and Defining Crème from Sexy Hair.

Small but perfectly formed, meet the latest addition to Easydry’s range of single-use towelling products – great for faces, hands and feet.

RRP £15.95

Salon price from £7 for 140

Call 0161 406 9360 sexyhair.co.uk

Call 0845 300 7764 easydry.com

CREATIVE HEAD

11/3/14 16:09:27


Buy online PURPLE REIGN

The prince of Tangle Teezers has arrived – in gleaming, dazzling purple. Let’s go crazy!

RRP £12.25

Call 020 7274 6128 tangleteezer.com

LITRE LOVERS

Using 97 per cent naturallyderived products that reduces hair loss by 33 per cent, Invati from Aveda has a keen fan following. And now they can save money and wastage with these new litre-sized bottles!

RRP from £76

Call 0870 034 2380 aveda.co.uk

RRP £11.95 each

Call 0845 071 2326 structurehair.co.uk

creativeheadmag.com

SLICK TRICK

Packed with argan oil, hempseed oil and botanical extracts, Argan Plus shampoo and conditioner restores and rebuilds locks.

SPECIAL OFFER £14.98

SUPER SIZE ME

Go XXL with your styling with new limited edition super-sized Glue and Paste from Structure.

Dazzling deals* this month at

*Online deals listed at salon price. Powered by Aston & Fincher

creativeheadmag.com/shop

HOT BUNS

If clients have been inspired to go glam by red carpet season, tell them about the Messy Bun from Foxy Hair, available in 12 shades

RRP £14.95

Call 0845 094 8403 foxyhairextensions.net

ROOTS MANOUEVRE

The next handheld device to change your life! Color Wow Root Cover Up covers dark and grey roots for perfect hair colour everyday.

COVER GIRL £28.50

GO FASTER

A hairdryer that promises to style while it dries, thanks to its concentrated non-turbulent air stream and Laminair technology – say hello to the aura from ghd.

Call 0845 330 1133 ghdhair.com

SUMMERTIME BLUES

Pull on your skinnies and fall in love with the new Denim Code collection from Matrix, which includes new shades from SOCOLOR.beauty.

In-salon service

Call 0800 387608 matrixhaircare.co.uk

CREATIVE HEAD

•30-31_ShopUSE.indd 3

BODY BUILDER

The new Volume Mousse from Moroccanoil builds body and has a ‘memory’ factor that remembers the structure of your style.

WHIP IT £18.85

NAB THE FAB

Ideal to use in-between salon visits to revive and brighten coloured hair, Fabuloso from evo is a colour conditioner available in seven shades.

NEW HUE £21.00

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11/3/14 16:09:58


#CHedit Pa insta kin g but wo rth it...

Ou r shoot moodboard

My favourite corner of the salon!

...t o get this awe som e texture!

Hard at work with the tea m

In the frame

Wonderland’s Sophie Laidlaw, member of the ghd art team, snaps away SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadmag

K e n n a b ri e fs th e g h d tea m at L on d on Fa shio n W ee k

Full-on backstage at Todd Lynn Ce le brati n g ou r fi rst birthd a y

On st a g e fo r g hd

Fa shion write r Ly nn e M cC rossa n drop s by

To discover what else Angelo has been up to, visit creativeheadmag.com

RISING STAR

Why did you want to be a hairdresser? I never made a conscious decision to go into hair. Early on I loved creating styles on dolls’ heads and on friends. Having a keen eye for fashion, I just wanted to recreate amazing styles I’ve seen.

What have been your highlights so far? Winning a place on the KH Art Team! I won Rising Star of the Year at the KH Hair awards and took part in my first shoot with the team. I’ve also been accepted onto the Colour Project 2014.

Where do you see yourself in 10 years? I would love to have my own salon or be in a management position, still be a part of the Art Team and I hope to have travelled around the world doing what I love.

What would be your dream hairdressing gig? To work at an international fashion showcase with a team of top stylists and to see my work in a top fashion magazine.

NAME: BRONTE MILLER WOODING AGE: 20 SALON: KH HAIR, HINCKLEY

32

•32_In The Frame 1

11/3/14 16:11:43


It couldn’t be easier Getting your hair extensions from Hairaisers is as simple as one, two, three…

1

With clients’ love affair of long hair comes a love of hair extensions that borders on the fanatical – once you’re an extensions fan, you’re always an extensions fan. So you know you need to offer a quality hair extensions service, but how do you go about choosing the right brand and getting them in your salon? Established in 1968, Hairaisers is one of the oldest and most respected hair extensions distributors in Europe. The brand offers quality products with a world-class service, making sure you have everything you need easily and promptly. It’s even developed a simple step-by-step process to getting the right hair extensions in your salon:

TALK HAIR Consult with your client as to their requirements. Hairaisers has a product to suit every price point, hair type and desired look.

2

NOW IT’S TIME TO OFFER A BRAND NEW LOOK Hairaisers understands the importance of perfectly suited hair extensions. Visit the Hairaisers Shop website (hairaisersshop.com) to set up your online account, giving you access to the wide variety of products within the Hairaisers portfolio. Leading stylists and salons such as Sam McKnight, Adam Reed, Hooker IT DOESN’T STOP & Young and Johnnie Sapong all trust Hairaisers’ after sales and use Hairaisers hair extensions service is second to none. on shoots, in the salon and Once you’ve opened your on the red carpet. account and selected the hair that’s perfect for your client, it will be delivered the very next day! It’s as easy as one, two, three.

3

Get Hairaisers extensions in your salon. Call 020 8965 2500 or visit hairaisersshop.com

CREATIVE HEAD

•33_HairraisersUSE 1

33

11/3/14 16:13:36


Inside story Lockonego, chelsea An A-list haven (clients have included Victoria Beckham and Nicole Scherzinger), Ben Cooke and Jonathan Long’s salon has undergone something of a rejuvenation to maintain its superstar status. The odd quirky art piece – commissioned by local artists or from a local King’s Road art gallery and available to buy – injects some serious style among the vast neutral space of delicate French grey, ceramic and wood. Sassi basins and bespoke Style Zone furniture add to the contemporary feel, while mirrors from a nearby Chelsea glazing company help to open up the salon’s space with extra light. Simply enchanting.

Hot buys

now open

In the driving seat Takara Belmont has added a pinch of ’50s retro cool to its already popular Cadilla chair with this stylish update, fusing comfort and classic styling – just like a seat in a Cadillac! Price from £1,175 takarahairdressing.co.uk

Tim Scott Wright @ The Hair Surgery, Stourbridge

An old GP surgery has been transformed into a modern yet comfortably classic environment in Tim Scott Wright’s first solo venture.

34

•34_Interiors 1

Creative Head

11/3/14 16:15:45


Takara_285x220_CH_Mar14_Layout 1 10/03/2014 15:49 Page 1

Barbering icons you can style! From the iconic Apollo 2 to the luxurious Maxim, every chair can be customised from a wealth of design options and each comes with the promise of decades of uninterrupted performance and style.

Maxim

Regato II

Crea 2U

TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 hairdressing@takara.co.uk www.takarahairdressing.co.uk

Legacy 90

Inova Ex

Dainty

Sportsman

Apollo 2


THE BUZZ S c h w a r z k o p f P r o f ess i o n a l g i v es us a s n e a k p ee k a t the A / W 1 4 h a i r t r e n d s st r a i g ht f r o m Ne w Y o r k a n d L o n d o n F a sh i o n Wee k s

S c h w a r z k o p f P r o f ess i o n a l ’ s y o u n g st a r s sty l e a t LFW

Get the look: Urban Sports Knot Cover hair with OSiS+ Grip Extreme Hold Mousse and then rough-dry. S te p t w o : Apply OSiS+ Rough Rubber Paste and work through roots. S te p th r ee : Apply OSiS+ Dust It Mattifying Powder to the entire head. Then, twist large sections and backcomb with fingers. Spray a thin layer of OSiS+ Elastic Flexible Hold Hairspray to keep ends in place. Gather hair at the nape and tie in a knot, leaving some pieces out. S te p f o u r : Work OSiS+ Mess Up Matt Gum to hair around the face to add shine. Lock the look with OSiS+ Freeze Strong Hold Hairspray. S te p o n e :

The Schwarzkopf Professional Young Artistic Team, along with Easton Regal Hairdressing, created stunning looks for the Ethologie show during London Fashion Week in a creative collaboration with designer Jasper Garvida. Led by Easton Regal’s Ben Moth and assisted by the Schwarzkopf Professional Young Artistic Team, the teams crafted a striking Spanish look. Team member Gabbi John from Goldsworthy’s in Swindon (pictured above left), said: “It was a massive honour being part of the team. It has inspired me to try new things and have as many experiences as possible.”

To create the look, the team applied OSiS+ Grip Extreme Hold Mousse to hair and tonged sections around the crown, then brushed out to create waves and pinned into place. The look was finished with liberal amounts of OSiS+ Session Extreme Hold Hairspray and given a slightly dishevelled texture.

“This look has a masculine edge – more of a street style – it’s not meant to look glamorous” Paul Hanlon, l e a d sty l i st f o r O S i S + by S c h w a r z k o p f P r o f ess i o n a l

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•36-37_The Buzz 2

Creative Head

11/3/14 16:17:22


BACK STAGE BUZZ DISCOVER WHAT GOES INTO THE MAKING OF THE HAIR LOOKS CREATED FOR ONE NEW YORK FASHION WEEK SHOW THE SHOW

Betsey Johnson THE LOOK

Dishevelled retro icon THE PRODUCTS USED

OSiS+ Grip, OSiS+ Session Label Salt Spray, OSiS+ Glamour Queen, OSiS+ Session Label Flexible Hold Hairspray, OSiS+ Session Label Dust It Flex and OSiS+ Session Label Strong Hold Hairspray, all by Schwarzkopf Professional. THE LEAD STYLIST

Michael Dueñas for Schwarzkopf Professional THE INSPIRATION

“Think Brigitte Bardot meets modern-day rock and roll – an iconic look turned edgy and loud,” says Michael.

Want to know more about Schwarzkopf Professional? Call 01296 314000, visit schwarzkopf-professional.co.uk or search ‘SchwarzkopfProfessionalUnitedKingdom’ on Facebook CREATIVE HEAD

•36-37_The Buzz 3

37

11/3/14 16:18:05


Sam McKnight at Marios Schwab

E D U C AT I O N

Superpower your stylists With the launch of the ghd aura hairdryer comes a host of new seminars and workshops from super-styling brand ghd, which promise to empower stylists with new techniques that are fashion-forward and commercial IN 2001, ghd changed how women styled their hair forever generation brushless motor, ghd aura is smaller, lighter and with the launch of its hair straighteners. In 2013, the styling 60 per cent quieter.* brand revolutionised how we style hair again with the groundAfter reading all that, it won’t surprise you to learn that breaking ghd eclipse styler. This year, the brand is set to the ghd aura, along with the ghd eclipse, were the must-have change the way we dry hair with a tool that tools for session stylists working backstage will deliver a truly new drying and styling at A/W14 fashion weeks. experience. Introducing the ghd aura. The ghd team, along with Kenna, The benefits that make the ghd aura ghd’s UK brand ambassador and Sam hairdryer so different from other hairdryers McKnight, ghd’s global creative lies in the technology behind it. director, worked with It features Laminair technology to deliver a some of the industry’s 65 per cent more concentrated, non-turbulent leading designers, air stream,* so when you work on one section creating trend-led of hair, other sections are undisturbed. hair that perfectly The Laminair technology aligns hair complemented in one direction, leaving it 38 per cent the designers’ more shiny.* collections. The KEN PICTON, AWARD-WINNING But that’s not ghd eclipse was SALON OWNER AND GHD all – its Cool-Wall behind the smooth UK EDUCATION AMBASSADOR technology keeps locks spotted the casing and at Todd Lynn, nozzle cool to touch, enabling while the ghd aura helped you to get closer to the scalp for create the voluminous waves amazing root lift and volume. and shine seen at the Lucas To top it all off, along with the next Nascimento show.

“For inexperienced stylists the ghd aura makes producing a beautiful blow-dry easier, and for the more experienced it allows a lot more creativity”

•38-39_GHD 2

11/3/14 16:20:20


Kenna

New education for 2014 Get to grips with the styling capabilities of the ghd professional styling range on one of ghd’s new education courses:

The best workshop for stylists keen to learn basic hair-up techniques – from a simple French chignon to a three-pony bun, this session will grow confidence. FOUNDATION TO FASHION: BRAIDING

Season after season, braids are the mainstay of so many editorial looks and to create them stylists need to master the basic skills and understand shape and texture – and ghd will show you how!

“The education programme reflects our focus on the discipline of styling but also captures the need for fashion and business expertise too – it’s our best yet!” JO ROBERTSON, HEAD OF UK & IRELAND EDUCATION FOR GHD

In detail

COOL-HUNTRESS WITH ZOË IRWIN

THE COURSE One-day blow-

Qualified cool-hunter Zoë Irwin, ghd’s UK brand ambassador, shares the secrets of trend prediction – a vital aspect of session styling.

dry masterclass workshop THE EDUCATOR Brand ambassador for ghd, Zoë Irwin,

or a ghd educator.

AFRO CONNECTION WITH JUNIOR GREEN

ABOUT This is the perfect seminar for stylists who want to

Award-winning Afro salon owner Junior Green shows how to treat, prepare and style all types of Afro hair and how the ghd eclipse can tame any texture.

master the art of the perfect blow-dry. Designed by ghd brand ambassador and the ‘queen of blow-drying’ Zoë Irwin, this session teaches the most up to date blow-dry techniques. It covers the ghd fundamental Luxe blow-dry and two trend-led blow-dries, highlighting the styling potential of ghd’s professional hairdryer range, ghd aura and ghd air.

ESSENTIAL SOCIAL MEDIA & PR

This workshop explores how salons can manage and get the best from social media and PR. Salon owner Richard Phillipart will show you how it’s done.

VENUES AND DATES

Escape Hair Design, Burton-on-Trent

7 April

Ken Picton salon, Cardiff

13 May

ghd London Studio

2 June

ghd Leeds Academy

23 June

Cathy Short Theatre, Belfast

23 June

McIntyres, Dundee, Scotland

7 July

To find out how to get hold of the new ghd aura hairdryer, contact your ghd account manager or call 0845 330 1133. For more about ghd education e-mail seminars@ghdhair.com

*Compared with the latest model of the leading professional brand

HAIR-UP BASICS

39

•38-39_GHD 3

11/3/14 16:24:07


Scene Lee-Anne McNaught

Paul Adamzcuk

At first

Faye Turner

Darren Bain

THe hottest events every month – get yourself scene!

sight

Inspiring hairdressers to try their luck in this year’s competition, a handful of TrendVision Award 2014 Insight events gave UK audiences the chance to better understand the latest trends, while seeing experts from Cheynes and HOB Academy illustrate their takes. Using new Koleston Perfect Innosense, HOB Academy’s Faye Turner and Darren Bain, alongside Paul Adamczuk, Daniel Dowie and Lee-Anne McNaught from Cheynes, presented their interpretations of Spring/Summer’s Urban Native and Autumn/Winter’s Borderline Beauty trends to breath-taking effect. And attendees also got the inside track on what it takes to taste victory, from TrendVision UK Young Talent Gold winner, Marc Antoni’s Lucy Tuck, and HOB Salons’ Sean Nolan, the TrendVision Award UK Color Gold winner. Perhaps a future victor was in the room…

40

•40.42_Scene 2

Creative Head

11/3/14 16:25:55


Hairdressing World Cup › 1,000 outstanding participants from 50 nations on the World Cup stage › The most creative styles, cuts and techniques from all over the world at one location › 400 national and international brands and exhibitors from the hair, nail and makeup sectors › Make sure you’re there! www.hair-beauty.messefrankfurt.com info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 83

PRODUCER

HOST

GB DU: 24.01.2014

The international mega-event of the year

57656-001_HB_allg_CreativeHand_220x285 • CD-Rom • ISO 39 • CMYK • tg: 17.01.2014

3 – 5. 5. 2014


Jamie and Sally Brooks with Sophia HIlton

‘Normal is

boring’ Wise words from the current winner of the L’Oréal Colour Trophy and former It Girl, Sophia Hilton, from London’s Brooks & Brooks: “My Dad taught me not to be a sheep, and that normal is boring. My Mum wanted everything to be beautiful, so everything I do is a mixture between beautiful and weird.” At this Evening of Colour at the L’Oréal International Academy, Sophia shared her award-winning mid-dye technique, alongside her inspirations (street style and Japan’s Harajuku girls), while experimenting with wigs in a climax that was inspired by heart-rate monitors and sound waves. It made our hearts beat faster, that’s for sure…

42

•40.42_Scene 4

Creative Head

11/3/14 16:26:21


The Coterie

Edinburgh

The Coterie is coming to Scotland – and you’re invited! Hear from fashion industry insiders at this exclusive gathering of talent

Tuesday 6 May 2014 7.15pm until 10pm The Fruitmarket Gallery, Edinburgh Sponsored by

Guest Speakers

NELSON BROWN

LEIGH KEATES

Paul Lonergan

Claire Rothstein

International educator and owner of Browns, Dumfries

Session stylist and principal designer at The Atelier, London

Agent at Premier Hair & Make-up

Session stylist

Non-member tickets £25 Call to book 01434 610933 Members attend for free RSVP laura@the-coterie.net

CH The Coterie – Creative HEAD’s networking club for hair and fashion professionals 01434 610933 l info@the-coterie.net l creativeheadmag.com/events/the-coterie

p41_Coterie PromoUSE.indd 1

12/3/14 11:19:08


44

•44-45_Matrix 2

Creative Head

11/3/14 16:27:41


It’s in the jeans

Matrix channels the allure of denim in its latest collection, Denim Code, combining it with cutting-edge design to create a collection that every client will covet Denim has come on in leaps and bounds since Levi Strauss first popularised it back in 1873. Back then, blue jeans were known as waist overalls, but who could have predicted they’d become one of the most covetable clothes items of the modern world? Now denim can be dressed up or down, distressed or in block colours. It’s this idea – that denim offers something unique for everyone – that Matrix has utilised for its Denim Code collection. Inspired by zipper details, high-rise cuts and the endless array of colours and textures used in the fashion industry, Denim Code brings carefully constructed looks that link the latest catwalk trends to the high street, providing looks that are the right fit for different clients. For the collection, Matrix has launched two new SOCOLOR.beauty shades: very light blonde copper mocha for rosy, auburn blondes and light blonde gold copper for warm, golden blondes. These shades, along with others from the Matrix colour palette such as COLORINSIDER and Color Sync, which were also used as part of the new collection, are a great talking point with new and existing clients to encourage them to try something different for spring and summer. As well as being on-trend, Denim Code appeals to salon teams by providing new techniques inspired by fashion that can be easily translated into beautiful hair creations. The collection also resonates with clients who, through the promotional materials Matrix provides, can see inspirational shots that can be recreated to suit their individual look and style.

“Matrix gives you so many opportunities to help clients with its fantastic promotional materials. Matrix also gives us amazing opportunities to travel and do what we love most – create beautiful hair!” Gary Hooker, Hooker & Young

It’s all in the details

Salon owners and Matrix ambassadors, Gary Hooker and Michael Young, reveal what went into the making of Denim Code

Creative HEAD: Can you describe the inspiration behind Denim Code?

Michael Young: The story behind the shoot was American heritage so we went to visit the Levi’s store in New York to learn how they created bespoke jeans and that’s what we wanted to do with the hair – each look is inspired by different crops of denim.

CH: How do you translate the high artistry of your collections for the client in the salon?

Gary Hooker: It’s so important to get the balance right so even if we do something cutting edge we will create a softer version for more commercial use in-salon.

CH: How do you drive client demand for a specific look? MY: We use local advertising, magazines, point of sale and have strong colour promotions. We always talk about our collections to every client and explain how we can use something from them to mix up their colour service. GH: Colour is a huge part of our business – Matrix creates two global collections a year, so we make sure we are talking about these looks, showing clients how they can identify with them and making sure they look and feel amazing.

For more information on Matrix or to find your local distributor, call 0800 387608 or visit matrixhaircare.co.uk

Creative Head

•44-45_Matrix 3

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11/3/14 16:28:07


I N N O VAT I O N

All hail thicker hair THINNING HAIR is a growing concern among men and women, with more and more people becoming interested in the health of their hair and scalp. In fact, thinning hair is a concern that affects four out of 10 women worldwide, which is why Aveda’s invati range is hot property – it addresses these concerns head on as well as providing a viable solution for people who would like to make a more natural choice when it comes to their hair. The 97 per cent naturally derived* invati range is clinically proven to reduce hair loss due to breakage, helping your clients keep the hair they have longer. When Aveda first set out to help clients with not only thinning hair but also those who long for thicker, fuller hair, it called upon its heritage and began to look for a natural solution. Ayurveda held the answer. This holistic medicine is a 5,000 year-old tradition from India, which harnesses unique blends of herbs in its remedies. Aveda has taken this tradition and adapted it for invati, which means ‘invigorate’ in Sanskrit. The system is designed for clients experiencing signs of hair and scalp ageing such as thinning, loss of volume, lack of density, or a tighter/drier scalp. The three-step system – Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer – promises to reduce hair loss by 33 per cent** with the power of densiplex, a blend of ayurvedic herbs including turmeric and ginseng, which helps revitalise the scalp around the follicles when massaged in.

INVIGORATE YOUR BUSINESS Aveda is dedicated to growing your client base and retail revenue, which is why invati – the brand’s hero haircare range – is supported with multi-media campaigns during key periods throughout the year. This support has been successful in driving a large number of new clients to Aveda and its salons. • At the peak of the brand’s TV advertising campaign, 63 per cent of clients purchasing invati were new to the brand. • Participating salons saw a real increase in their retail sales. • Salons saw growth in new service clients keen to try invati.

*From plants, non-petroleum minerals or water. Learn more at aveda.co.uk. **Due to breakage in a 12-week clinical test of the invati system.

Help clients keep the hair they’ve got for longer with invati by Aveda

Discover what the power of invati can do for your business today. Call Aveda on 0870 034 2380 or visit aveda.co.uk/grow for details. Like Aveda on Facebook and follow the brand on Twitter @AvedaUK

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•46-47_Aveda 2

CREATIVE HEAD

11/3/14 16:29:53


CREATIVE HEAD

•46-47_Aveda 3

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11/3/14 16:30:26


TOMORROW’S S TA R S

BACKSTAGE PASS

WE GO BEHIND FASHION’S FRONTLINE TO DISCOVER HOW UP-AND-COMING STYLISTS ARE MAKING WAVES IN THE SESSION WORLD WITH L’ORÉAL PROFESSIONNEL L’ORÉAL PROFESSIONNEL STYLISTS have been spotted styling hundreds of models backstage at the S/S14 and A/W14 fashion week shows! From colourful mermaid looks at Felder Felder to girly ponytails and crowns of curls seen at Roksanda Ilincic and Maria Grachvogel – none of it would’ve been possible without L’Oréal Professionnel’s team of young and talented stylists working tirelessly backstage. So, we find out how it all went from them…

48

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CREATIVE HEAD

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THE LEAD STYLISTS

“To work backstage you have to have the classic skills of styling, then have to take it to another level with new ideas” JONNY ENGSTROM, GUY KREMER, LEAD STYLIST AT FELDER FELDER AND HAIZHAN WANG

“A good team gives me the confidence to know we will get the job done well. Backstage is always a blur but I love that moment when the first 15 models are done and it’s perfect”

“You’re trying to personalise something for a show so you are constantly working on new techniques and trying new ideas out”

STEPHEN LOW, NEVILLE HAIR AND BEAUTY, LEAD STYLIST AT PALMER HARDING AND CHRISTOPHER RAEBURN

DARREN FOWLER, CLIPSO, LEAD STYLIST AT BERNARD CHANDRAN

“Everyone seems to be at their best in the backstage creative pressure cooker! It’s an old cliché, but you never stop learning” VANESSA ESSACK, PAUL EDMONDS, LEAD STYLIST AT KILLIAN KERNER, JOAO MELO COSTA AND LUIS BUCHINO

“I do get nervous working backstage but I like that energy and I love the pressure. I think it brings out the best in people” JAMIE BENNY, RUSH, ASSISTED AT ERDEM, FELDER FELDER AND J JS LEE

“Working with the team is great because I learn so much – from using a product in a new way to achieving a desired finish. I try to take as much as possible on board” SIAN QUINN, HEADMASTERS, ASSISTED AT MARIA GRACHVOGEL

“I love the commotion backstage. You always pick up new skills from working with other hairdressers and those that share similar interests” DEESH DHINDSA, SALLY MONTAGUE, ASSISTED AT JOAO MELO COSTA AND LUIS BUCHINO

“The most enjoyable part of session work is the opportunity to collaborate with like-minded people, all working together and inspiring each other” MATTHEW SUTCLIFFE, WESTROW, ASSISTED AT PETER PILOTTO

“You discover lots of useful techniques backstage, such as different ways to wave hair, to bring back to the salon”

“If you love a fast pace to hairdressing then working in a backstage team is the pinnacle of high-energy creativity”

JASON LAWRENCE, TREVOR SORBIE, ASSISTED AT JW ANDERSON, MARY KATRANTZOU AND ERDEM

MARK CASWELL, UMBERTO GIANNINI, ASSISTED AT FELDER FELDER

“You have to learn to act quickly. One minute you’re hanging around and the next 20 models come in from another show with blue hair!” ANDREA DALEY, BARBARA DALEY, ASSISTED AT HAIZHAN WANG

“Working backstage is important as clients love to know what’s going on in fashion – it keeps me upto-date with the trends” DAFYDD RHYS, KEN PICTON, ASSISTED AT ERDEM

TO FIND OUT MORE ABOUT L’ORÉAL PROFESSIONNEL, CALL 0845 600 0122 OR VISIT LOREALPROFESSIONNEL.CO.UK CREATIVE HEAD

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Business masterminds Creative champions Supreme teams •50-53_MW_dps_promoAW.indd 2

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It’s all about you, the best of British hair talent Creative HEAD’s Most Wanted is back and open for entries

Closing date Monday 12 May 2014 Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 follow @creativeheadmag #MW14

•50-53_MW_dps_promoAW.indd 3

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11 coveted titles rewarding the skill, passion and ingenuity that makes uk hairdressing the best in the world

TEAM awards Best Salon Team For teamwork at its best sponsored by

Best Local Salon

For a salon that best serves its local community sponsored by

Individual awards Creative Talent

For a creative director or senior stylist with exceptional artistic skills and ability sponsored by

Award for Innovation Rewarding an original hairdressing initiative that has proved successful, either for the salon team or for the business as a whole sponsored by

Colour Expert

For a colour director or senior colourist with exceptional technical skill and ability sponsored by

Session Stylist

For the most exciting hairdresser working in fashion by nomination only

sponsored by

Best Salon Experience For a salon that delivers top customer service sponsored by

Business Thinker

For a salon owner or director who has built an outstanding salon business sponsored by

Hair Icon

For the most inspirational hairdresser of 2014 by nomination only

sponsored by

Best New Salon

For a new UK salon, or refit, that turns heads sponsored by

Hair Trend

For the best on-trend image of the year

Presented by

sponsored by

•50-53_MW_dps_promoAW.indd 4

11/3/14 16:46:37


EARNED ONE? WIN ONE THE ULTIMATE ACCOLADE Creative HEAD’s Most Wanted is back and open for entries

Closing date Monday 12 May 2014 Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 follow @creativeheadmag #MW14

•50-53_MW_dps_promoAW.indd 5

11/3/14 16:47:06


STARS ARE MADE FROM t i

Presented by

Sponsored by

•54-57_IT_dps_promoAW.indd 2

11/3/14 16:52:10


•54-57_IT_dps_promoAW.indd 3

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PUT YOUR NAME ON t i Presented by

Sponsored by

•54-57_IT_dps_promoAW.indd 4

11/3/14 16:53:24


Creative HEAD’s It List, for hairdressers aged 30 and under. WILL YOU BE NAMED NEXT?

The Rising Star To be nominated by the salon owner or manager

For an enthusiastic, hard-working and fast-improving salon junior – a true star in the making!

The Fashionista For a young stylist with fabulous fashion credentials.

The Entrepreneur For a young, independent salon owner who has created an impressive and successful salon business.

The Visionary For a young stylist or technician with a fearless creative approach.

The It Girl For the next big thing in British hairdressing.

The It Guy For the next big thing in British hairdressing.

Closing date Monday 19 May 2014 Head online for all you need to enter creativeheadmag.com/theitlist Ask a question 01434 610940 Follow @creativeheadmag #IT14

•54-57_IT_dps_promoAW.indd 5

13/3/14 12:09:49


Mrs Steven s

Light up the night Paul Mitchell puts the spark back into professional styling with its Neuro Intelligent Styling collection, creating come-hither looks that are lighting up the hair world

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CREATIVE HEAD

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“WHETHER I’M ON SET OR IN THE SALON, TIME IS OF THE ESSENCE. NEURO TOOLS HEAT UP QUICKLY AND MAINTAIN THEIR TEMPERATURE. I ESPECIALLY LOVE THE AUTO SHUT-OFF FEATURE BECAUSE WE’VE ALL FORGOTTEN TO TURN OFF A TOOL AFTER LEAVING THE SALON” LUCIE DOUGHTY, EDITORIAL DIRECTOR OF PAUL MITCHELL

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Mrs Steven s

“THE SMARTSENSE TECHNOLOGY IN THE NEURO DRY LETS ME KNOW WHEN I NEED TO CHANGE THE FILTER AND THAT MAKES THE DRYER LAST LONGER. THE POWERFUL MOTOR AND TOURMALINE IONS HELP ME DRY HAIR FASTER, PROVIDING THE PACE AND POWER TO HAVE EVERY RESERVATION RUN ON TIME. MY CLIENTS LOVE THAT – AND SO DO I” STEPHANIE KOCIELSKI, EDUCATION VICE-PRESEIDENT OF PAUL MITCHELL

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Creative Head

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UNCONVENTIONAL. I JUST GO WITH MY INSTINCT. BUT MY HANDS AND MY SKILLS WILL ONLY TAKE ME SO FAR. TO REALLY PERFORM, I NEED THE BEST TOOLS IN THE INDUSTRY; SOMETHING THAT CAN TAKE THE DEMANDS OF THOUSANDS OF SESSIONS ON STAGE, AT PHOTOSHOOTS AND BEHIND THE CHAIR. THAT’S WHY I CHOOSE NEURO” TAKASHI, CREATIVE DIRECTOR OF PAUL MITCHELL

CREATIVE HEAD

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HAIR Lucie Doughty, Stephanie Kocielski, Anya Segers, Mary Cuomo for Paul Mitchell. PHOTOGRAPHY Erez Sabag. MAKE-UP Pati Dubroff. STYLING Martina Nilsson.

“SOME SAY MY APPROACH TO HAIR IS

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We want: smooth, straight hair We want: ultra-fast blow-drying The Neuro Dry is a high-performing, tourmaline ionic, professional hair dryer. In other words, it’s pretty damn good. The SmartSense microchip regulates the ‘Clean Filter’ function, while the tourmaline ions enable faster drying, less frizz and added shine.

Silky smooth tresses will always be coveted and the Neuro Smooth straighteners create super-smooth locks your clients won’t want to stop touching. What makes it so good? It reaches 230ºC in 30 seconds, while the premium titanium plates provide superior, fast and even heat.

Switched on

Paul Mitchell gives us a unique insight into the inner workings of the new Neuro Intelligent Styling tools, going beyond their metal casings to reveal a world where science and creativity fuse together to create precision instruments for professional stylists

We want: beach waves Create beautiful beach waves just in time for summer with the Neuro Unclipped Rod. The premium titanium barrel delivers perfect, even heat in seconds and it’s clipless for ultra-efficient styling.

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CREATIVE HEAD

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We want: natural-looking curls The Neuro Unclipped Cone makes creating just-got-out-of-bed-andran-our-fingers-through-them curls easy, thanks to its extra-long barrel – ideal for long hair – and SmartSense microchip, which regulates temperature 50 times per second.

WINNERS! The Paul Mitchell x-ray Neuro tools and model shots have been awarded in the Photography category of HOW magazine’s International Design Awards!

We want: ringlets and spirals A head bedecked with cute coils and ringlets is a sight to behold. Create ones that last with the Neuro Unclipped Cone. The barrel is made from premium IsoTherm titanium, as well as a customisable auto shut-off and a three-finger protective glove and cool tip for easier styling.

We want: wonderful waves Glamorous waves that would make an A-lister’s toes curl with envy are now possible with the Neuro Curl Spring Curling Iron. The tool features a clip, which grips the hair for better style control and a smooth finish, while the soft touch handle makes styling the hair super-comfortable and easy.

LIGHT UP YOUR CLIENTS’ LIVES WITH PAUL MITCHELL’S NEURO TOOLS. FOR MORE DETAILS CALL 0845 659 0011 OR VISIT PAUL-MITCHELL.CO.UK

CREATIVE HEAD

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Undone glamour It’s glamour, but not as we know it. There’s no embellishment to this look, but rather it lets the colour do the talking. There’s an interplay of shades being used in dappled camouflage placements, enhancing the cascading style.

colour

Come undone

It’s playful, desirable but never try-hard – it can only be the stunning new Illumina Undone Collection by Wella Professionals The lazy, hazy days of summer are just around the corner and clients are going to be looking for effortless styles that look great but are natural and not too ‘done’. The colours are worn-in but light and sensual – so soft you can’t help but reach out and touch it. The Illumina Undone Collection by Wella Professionals – and its three new hues – provides perfect natural-looking colour,

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encapsulating the trend for effortless shades and giving colourists a modern colour palette for them to play with. The three new tones join the Illumina family, which has gone from strength to strength since it launched in 2012. Its sheer, natural-looking coverage has been a massive hit with clients, who can’t get enough of the glossy glow that Illumina provides.

Creative Head

13/3/14 12:12:31


Undone chic Following the trend towards softer, subtler styles, this look has taken the ’20s finger waves and brought them bang up-to-date by adding a natural softness using a mix of walnut tones. These are complemented with cool ash hues, creating an effortless take on the stonewashed brunette.

Undone elegance This is the collection’s more effortless sibling. It may be all grown up but it’s still exciting and elegant. The colour palette features caramelised soft golds and truffles to create sheer depth and fluidness in the hair.

Get illuminated with Illumina by Wella Professionals. For more details, contact your Wella Professionals account manager, call 01202 595700 or visit wella.com

CREATIVE HEAD

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fresh thinking on business

...IT’S YOUR Last chance to book!

Get to Salon Smart!

Monday 28 April 2014 Park Plaza Riverbank, London

BOOK NOW 01434 610944 salon_smart Final 2

12/3/14 13:24:42


Full event tickets sold out!

£189 per person

Day pass tickets

£99 per person

Includes: l Inspiring speakers l Motivational masterclasses l Real-life stories l Live Q&A sessions l Product demonstrations l Lunch and all refreshments l Non-stop networking l Bumper goodie bag

one day, all this. Come and be inspired at Creative HEAD’s business networking event! Full business programme creativeheadmag.com/salonsmart

salon_smart Final 3

@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

12/3/14 13:25:14


fresh thinking on business

ONE DAY. Monday 28 April 09.20 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland shares his latest business insight.

09.40 Andrew Cannon Awarded the Most Wanted BEST NEW SALON 2013 Award for his beautifully crafted barbershop, Ruffians, Andrew can wax lyrical about style. Find out from the man himself why the details really do matter.

10.00 Sean Dawson The general manager at HOB Salons oversees the smooth running of the group’s 24 salons – developing teams and nurturing talent to ensure tip-top standards are always met. And he’ll be revealing how he does it…

10.20 Salon Smart Masterclass Learn how to craft a perfect salon culture from salon owner Nicola Smyth (pictured) and global KMS education expert Claire Wilson.

salon_smart Final 4

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. BUSINESS ONLY! 11.20 Ken West

14.00 Think Tank

16.00 Jamie Stevens

From under performing stylists to minimum wage implications, Ken West is back to discuss money matters.

Have your real-life business dilemmas solved live on stage by a panel of experts in this riveting Q&A session. This year’s line-up includes Andrew Cannon, Sean Dawson, Nancy Cruickshank, Steve Rowbottom and Nicholas Wood.

He is the go-to hair guru for mega TV shows including X Factor and Gok’s Fashion Fix, owns two thriving salons, is a global ambassador for Matrix, and travels the world educating and inspiring others. No doubt about it, Jamie Stevens has achieved more than your average 30-something – and this is your chance to hear all about his sensational journey.

11.45 Daniel Galvin Team Legendary hairdresser Daniel Galvin OBE, his stylist son, James, and operations director, Stephen Nurse, will come together on stage for the first time at Salon Smart. Come and listen as the trio reveals all about building a brand, family dynamics, big decision-making, and how even one of the UK’s most famous salons is still working hard to keep evolving.

12.30 Working Lunch Enjoy 90 minutes of networking with leading hairdressing and business brands Goldwell, KMS California, 3•6•5 Hair, American Dream, Diva Professionals, National Hairdressers’ Federation, Millennium Software, Scrummi Towels and Viviscal Professional. Learn about new products and services, discuss your own business needs, enjoy exclusive offers – and tuck into a delicious lunch!

creativeheadmag.com/salonsmart

salon_smart Final 5

15.00 Salon Smart Masterclass Enjoy the second part of your salon culture masterclass.

Day pass tickets

£99 per person

BOOK NOW 01434 610944 Last chance to book @creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

12/3/14 13:26:30


fresh thinking on business

All you need to grow your SALON business

Monday 28 April 2014

BOOK NOW 01434 610944 Sponsored by

salon_smart Final 6

12/3/14 13:26:49


Full event tickets SOLD OUT!

£189 per person

Day pass tickets

£99 per person

Includes: ● Inspiring speakers ● Motivational masterclasses ● Real-life stories ● Live Q&A sessions ● Product demonstrations ● Lunch and all refreshments ● Non-stop networking ● Bumper goodie bag

ONE DAY, ALL THIS. COME AND BE INSPIRED AT CREATIVE HEAD’S BUSINESS NETWORKING EVENT!

Salon Smart is so unique in the industry – a brilliant way for people to get together, share their ideas and experiences and really learn from each other. ANDREW BARTON, ANDREW BARTON HAIR GROUP

In association with

ECO-FRIENDLY SINGLE USE SALON TOWELS

Hair Growth Programme

creativeheadmag.com/salonsmart

salon_smart Final 7

@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine ECO-FRIENDLY SINGLE USE SALON TOWELS

12/3/14 13:27:08


HAIR PROTECTION

HOT UNDER THE COLLAR DON’T LET CLIENTS TAKE THE HEAT. PROTECT THEIR HAIR WITH STYLE SEXY HAIR 450° HEAT DEFENSE – FOR THOSE WHO REFUSE TO COMPROMISE

MARILYN MONROE knew the importance of protecting her hair, famously saying that in Hollywood a girl’s virtue is much less important than her hairdo. Taking its cue from the global hair icon, Sexy Hair has launched three new heat protection products that promise to protect clients’ hair, no matter how hot it gets. Style Sexy Hair 450° lets you and your clients turn up the heat without thinking twice about heat damage. Formulated to create a thermal barrier for your hair, the 450° stylers enhance smoothness and shine, while working to protect each strand from the damaging effects of styling tools. The 450° Blow Out Heat Defense Blow Dry Spray is set to become one of the coolest products to hit salon shelves as it protects hair from heat damage up to 450° Fahrenheit (232°C) and helps to decrease blow-dry time. The humidityresistant Protect Heat Defense Hot Tool Spray is a waterless formula that not only helps straighten hair faster but protects from heat and conditions, and the Headset Heat Defense Setting Spray controls frizz. The result is a smooth, shiny and beautiful style with less visible damage.

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Protect your clients’ hair today with Style Sexy Hair 450° Heat Defense. For more details, call 0161 406 9360 or email sexyhair@alanhoward.co.uk

Creative Head

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Persona Rights are used with permission of The Estate of Marilyn Monroe, LLC. Photo by Milton H. Greene © 2013 Joshua Greene

Marilyn Monroe™ and the Marilyn Monroe signature are trademarks of The Estate of Marilyn Monroe, LLC. Rights of Publicity and


locAl heroes wholesalers

On hand with advice and expertise and on your doorstep, the new generation of wholesaler is a salon’s superhero! Here are 10 ways wholesalers can come to your rescue… When you think of wholesale, the dusty shelves of a local cash and carry might spring to mind. But these days the concept has changed. When you visit the new breed of wholesaler, you’ll realise they’re not only bringing global brands and some of the biggest names to your door, they’ve also transformed the way the industry operates. Add in having a local expert at your disposal and you’ll soon see that it’s a win-win situation. So how can you get on board? We asked some of the best in the business to give us the lowdown...

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Pick what you want, when you want it In store, online, on the end of a phone – with wholesalers you can shop how you want, when you want, as Richard Fincher Jr, from Aston & Fincher, points out: “You can come into your local store to see the full range and talk through products, or call, browse and order online at your convenience.” With more than 10,000 products online, Salons Direct has made it easier to order salon supplies on the go. “We know how urgently salons need supplies so it’s important to meet the demand,” admits managing director Gareth Roberts. Buying from your wholesaler puts you in the driving seat. “You don’t have to load up with ranges that don’t sell,” adds Richard.

All sundries in one place The gowns, the clips, the pins, the foils… all those essentials that make everyday life at the salon cruise along can be found in one place. You’ll know what a nightmare it is when you suddenly find you’re down to your last pair of gloves – thank heavens your local wholesaler is just a short trip away, or can usually deliver to you the next day. “The worst thing is to run out of products while you’re waiting for a delivery. The locality factor is extremely attractive as it means convenience and cutting costs,” illustrates Procare’s managing director, Nick Scoon. ‘‘You can also experiment with salon accessories and essential sundries, without being tied down to buying in bulk.”

Creative Head

11/3/14 12:09:16


WOW YOUR CLIENTS! INTRODUCING COLOR WOW ROOT COVER UP The breakthrough, must-have secret weapon for every client with colour-treated or highlighted hair. This innovative mineral powder formula instantly covers grey roots – and even dark regrowth in blonde and highlighted hair without peroxide!

HELP YOUR CLIENTS LOVE THEIR COLOUR LONGER!

BEFORE

AFTER

AFTER

BEFORE

Available in 6 shades (Platinum, Blonde, Light Brown, Medium Brown, Dark Brown, and Black)

"We carry the Color Wow range because there is nothing else like it in the professional market. It is the perfect root cover up for our clients in between their colour visits. We can offer it for them to take home, to take on holidays and can combine it with our services to offer the right shade. I'm quite certain that this will become a major professional brand because not only is it so unique but also because its performance is exceptional. It's a real winner and your clients will love it." – TONY RIZZO

FOR COLOUR TREATED HAIR

2013 BEAUTY HOT 100

BEST HAIR INNOVATION

TO BECOME A COLOR WOW STOCKIST OR FOR MORE INFORMATION ON THE ENTIRE RANGE PLEASE CONTACT ASTON & FINCHER Tel: 0870 240 2176 email: colorwow@astonandfincher.co.uk • www.colorwowhair.com


the hot list

Gotta have it: Affinage Buy British with the versatile Affinage lineup – we love Air Loader Ultrastrong hairspray with its micro-atomiser, and Control Freak for root lift.

what’s scorching the shelves

Exclusive to Aston & Fincher

Exclusive to Salons Direct

Gotta have it: Moroccanoil Moroccanoil has salon clients falling head-over-heels for its slick ways. Its new Heat Styling protection spray is great for a glossy finish.

Gotta have it: Elchim 3900 This dryer’s dry time is 30 per cent quicker, it adds volume and gives a soft healthy result – Angelo Seminara loves it!

Gotta have it: Color Wow Gotta have it: Osmo Matt Clay Extreme

(including a 14-day money-back guarantee)

Gotta have it: chill* ed stain Life’s better in colour, and with this new bright and bold line up of shades from chill*, you’ll enjoy hours of cocktailing.

Price from £4.99

A tough styler, this clay is great for guys who don’t play by the rules!

From the compact Root Cover-Up to the teal-hued Brass Banned correcting mousse, this John Frieda line-up is a guaranteed crowd pleaser.

Price £4.29

Price from £7

Get exclusive access to big brand names

Gotta have it: TIGI Pro This wash and care launch brings a line-up of problem solvers to choose from, alongside a clarifying shampoo and three treatment masks.

Price from £11.50 Exclusive to Alan Howard

Gotta have it: Sexy Hair Sexy Hair is one of the hottest names in hair right now (we love new Style Sexy Hair) – that Marilyn Monroe ad campaign has everyone talking.

Price from £5.70

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Exclusive to Aston & Fincher

Price £9.42

Price from £59.95

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Price £4.45 and £5.25

All prices are trade prices

#Wholesalers

From attending the latest trade shows to searching for the most affordable and innovative products to bring to the market, most wholesalers make it their business to supply cutting-edge tools, products and information. Put simply, sourcing new products is essential in helping customers to keep on top of the latest trends. At Salons Direct, you’ll see hairdryer favourite Elchim, while at Aston & Fincher, you can access the ever-desirable Moroccanoil and evo. Alan Howard is the only official UK distributor and retailer of American styling brand Sexy Hair. “We stock many different brands, but it’s a great thing for our sales force to offer an exclusive name,” says marketing manager, Adam Tudor. “It also ensures salons and clients are not being undercut by someone selling online.” Straight from the TIGI International Creative Team, TIGI PRO is a range of products that you will only find in wholesalers. It’s a move that sees an “uncomplicated yet comprehensive” line-up available to wholesaler customers that promises great results but in functional packaging. “In creating TIGI PRO we considered what the hairdresser needs to provide an expert service,” explains Anthony Mascolo, TIGI international creative director. “We wanted to create a good quality, affordable wash and care range that could be used at the backwash and retailed specifically for the hairdresser’s daily work.”

Creative Head

12/3/14 15:16:44


Salon Services is the leading wholesaler of professional hair & beauty products… • Over 4,000 carefully selected products by leading suppliers and exclusive brands, including over 500 products within the Salon Services range • Over 250 stores nationwide or shop online • Regular offers and promotions including VAT free • Knowledgeable staff on-hand to advise on the latest products and trends in the industry • High quality equipment range and an extensive selection of training courses

trade card information…

your

trade Take dadvantage of the exclusive benefits of being a Trade Card car

you r

call us on 0800 980 9961

traderd ca

In Store | Online | Telephone salon-services.com

holder and enjoy our trade prices, discounts and promotions.

| Mobile

+44 (0) 800 980 9961

Ask in store for more details on how to apply or to pick up an application form* 21/02/2014 16:08

d 1

Trade Card & Fob_v4.ind

*In order to apply for a professional Trade Card, we require proof of your professional identification. For more information please see the application form or visit www.salon-services.com

Creative Head Advert_v6.indd 1

03/03/2014 12:34


#Wholesalers Alan Howard, Bolton

Salon Services, New Oxford Street

“The biggest advantage to working alongside wholesalers is education, which can take place on site or in salon. Visits include demos to show us what can be achieved with new tools to improve the skills of staff. It’s a great opportunity to motivate staff so they can better advise.” Daniel Granger, Daniel Granger Hairdressing and Joico European Design Team member Local hero: Lacey’s Hair & Beauty Supplies

get affordable own brands It’s been a tough few years for most salons – the recession has seen many business owners looking to identify cost-savings wherever they can. When belts are being pulled a notch or two tighter, it’s good to know you can access affordable own brands that still offer a great result. According to managing director Richard Hull, Salon Services XP is one of the largest colour brands in the UK in terms of volume, and offers significant savings. Capital Hair & Beauty’s marketing manager, David Williams, compares the choice on offer to that of a supermarket – think of the iconic brands sitting besides the value, the premium and the healthy ranges. “Our job is to have on the shelf what people want,” he says, simply. “If they do want savings then we have our own brands, and we buy direct from the manufacturer. And for smaller salons who don’t want to buy in bulk, they are able to just buy a few tubes.”

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Access education with ease Training and education can often seem like an unnecessary expense, especially when you add in travel and accommodation costs, too. But, education is arguably one of the most vital investments you can make and keeping up-to-date with the latest technology and methods is crucial. Thankfully, wholesalers have recognised this and have been quick to adapt to make this process a lot easier. By bringing the expertise and knowledge needed to the local market, they are saving you time and money. Deborah Bees, educational manager for Matrix, explains that about 80 per cent of the brand’s education is carried out in distributor branches – and it has more than 60 locations and 120 distributor branches around the UK that offer it. This makes education accessible for salons that can’t afford to travel to academy hubs in major cities. “In 2013 we reached 22,500 hairdressers,” she adds.

‘‘Wholesalers are a great way for salons to spend the day learning and shopping for new products independently, without making any commitments. Relationships are crucial in the industry and the wholesaler is a perfect example of where this should be maintained.’’ Danny Neaves, Daniel K Neaves Hair Salon and Affinage ambassador Local hero: Devon Hair and Beauty

Find expertise and a friendly face A relationship with a wholesaler gives you a trusted expert on call. “Our aim is to offer a salon more than just products,” admits Alan Howard’s Jonathan Littler. “Education and support make a huge difference and I don’t think enough salons and stylists get the support they need.” Staff at Salon Services undertake a hair or beauty diploma through Derby University to ensure they become professionals for professionals, and can speak with authority. “One of the reasons hairdressers love to come to a store is to have a chat,” explains Richard Hull. “If you’re running a small or medium sized salon, you face certain challenges. If a brand introduces something different, it can be a huge change.” “Unlike supermarket staff, for example, wholesalers really know their stuff,” adds chill* chief executive, Terry Sierocki. “Many of them are stylists too, so they understand products and the importance of good advice.”

Creative Head

13/3/14 13:04:40


HAIR BEAUTY FURNITURE

0844 875 7775 salonsdirect.com 10,000 PRODUCTS ONLINE • NEXT DAY DELIVERY • No. 1 FOR MAIL ORDER *on orders over £100. See website for full terms.

15% OFF* QUOTE: SDLOVE


For clients wishing for faster hair growth or thicker, fuller hair, Viviscal Professional is the answer. It’s super enriched with essential ingredients for optimum healthy hair growth, including the proprietary marine protein complex AminoMar C. Backed by 20 years of clinical research, Viviscal Professional is a scientifically formulated food supplement that nourishes hair from within. VIVISCAL PROFESSIONAL IS SO EFFECTIVE THAT: • 93 per cent of those who have tried the supplement would recommend it to a friend or family member* • It is recommended and used by celebrities, stylists including Adam Reed and Errol Douglas MBE, trichologists and dermatologists worldwide • Studies show a 111 per cent increase in the thicker ‘terminal’ hairs after three months** • Clients see an 18 per cent Viviscal Profes sional is exhibi reduction in hair shedding ting at Salon Smar t, the business after three months*** networking ev ent from Creat iv e HEAD, taking place on Sund ay 27 April and Mon day 28 April. B ook your tickets now on 01434 610944 or visit To find out more, creativeheadm ag.com/salon smart call 0845 399 1963 or visit viviscalprofessional.co.uk

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ON YOUR SIDE

WE ALL NEED SOMEONE IN OUR CORNER AND THE NATIONAL HAIRDRESSERS’ FEDERATION MAKES A POINT OF BEING THERE FOR YOU, NO MATTER WHAT ‘BE PREPARED’ is a motto that all scouts know, and it’s just as relevant to salon owners. From legal costs to common business mistakes, running a salon is hard work and unforeseen problems and costs will always occur. The National Hairdressers’ Federation (NHF) is the largest authoritative voice of the UK hairdressing, barbering and beauty sectors, and will make sure you and your salon have back-up at all times. As the only professional association exclusively representing salon owners, you can be sure that it will always act in your interests as an employer or business leader.

JOIN NHF TODAY TO: • Boost your profitability • Avoid mistakes that could ruin your business • Run a legally watertight salon • Protect against competition • Get your legal costs paid if you are sued* • Get your accountancy/legal costs paid for a tax inspection* • Save time and money

“An excellent return on investment. NHF gives us a voice in the industry. Otherwise there’s a risk that we’d be walked all over” DAVID AND LYNSEY BARKER, OWNERS OF THE VAULT HAIR & SPA AND MEMBERS OF NHF

lon NHF is exhibiting at Sa Smart, the business networking event from place Creative HEAD, taking d an ril Ap 27 ay on Sund ur yo ok Bo ril. Ap 28 ay Mond 44 09 61 4 tickets now on 0143 m/ .co ag dm ea or visit creativeh art sm on sal

For more information, call 01234 831965 or visit nhf.info

*For more information and terms and conditions, visit nhf.info

WANT TO KNOW THE SECRET OF THICKER, BEAUTIFUL HAIR? LOOK NO FURTHER THAN VIVISCAL PROFESSIONAL

*US Viviscal Customer Survey 2013. **Study by Glynis Ablon, MD, FAAD, of the Ablon Skin Institute Research Centre, November 2012. ***Double-blind, placebo-controlled clinical trial conducted by Thomas J. Stephens & Associates, US.

BEAUTY FROM WITHIN

CREATIVE HEAD

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#Wholesalers Alan Howard

they're One-stopshops for beauty If you’re looking to increase the spend of your clients in the salon – or even entice new ones through the door – then you’re bound to have contemplated the prospect of adding extra beauty services. Need advice? You’re in the right place! “We’ve found particularly in the last few years a huge growth in hairdressers trying to branch out and diversify,” admits Capital’s David Williams. “Lashes, tanning and gel nail polishes are particularly popular. We offer products with training to back them up.”

Salons Direct

*For more information and terms and conditions, visit nhf.info

Have a play If you’re about to buy something expensive, you want to make an informed decision. “We work with salons to achieve their vision within their specified budget,” explains Alan Howard’s Jonathan Littler. “We do find more and more salons are looking for more affordable options.” At Salon Services’ flagship store in London, a whole mezzanine floor is dedicated to electricals, with a trial table to get stuck into. And when it comes to perhaps the most expensive purchase for salon owners – the furniture – you absolutely want to feel confident in what you’re buying. Aston & Fincher offers a Salon Design Service, which will help you visualise your new salon or refit, thanks to the 3D visuals its can produce so you can check everything from colour matching, to the space between backwashes and where to run the plumbing.

Salons Direct

Aston & Fincher

Enjoy rewards and promotions It’s always nice to feel that you’ve earned a little something special, and your friendly neighbourhood wholesaler is close by to share great deals and promotions (VAT-free days are common), as well as reward and loyalty schemes. Salons Direct offers its customers Reward Points, designed to give you something back for shopping with the brand. Every time you place an order that’s more than £50, you’ll earn points for High Street Gift Vouchers or future Salons Direct orders. With Alan Howard, you can take advantage of a rather innovative loyalty programme called Education Rewards. Created to help salons with the cost of education – motivating the team is always essential, but it can be expensive – Education Rewards gives you five per cent back on money spent on key brands. You can then access your Rewards quarterly, which can be used as full or part payment for a course in Alan Howard's education portfolio.

Salon Services

Aston & Fincher, Bristol

Local understanding There are universal issues that salons experience, but let’s face it – a salon in Richmond is going to be catering to a different community to the one in Rochdale, and local expertise counts. “We understand that each region is different and our store managers and staff know the area and what works,” says Richard Fincher Jr. “I want to appeal to the local customer. I want them to feel like they want to shop with me, not that they have to shop with me,” explains Salon Supplies’ Richard Hull. “Do I meet their core values? We’ve worked hard to make the stores more appealing – staff are in uniforms to look professional and we've invested in stores to make them look and feel that they are associated with hairdressers’ values.”

Creative Head

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Coarse Curly Hair? Fine Straight Hair? No Problem! The Wet Brush 速 will detangle any hair type effortlessly, wet or dry! Also works amazing on wigs & extensions. Say goodbye to tugging and tearing forever!

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INSPIRED

THE SOCIAL NETWORK

Get ahead in business and be inspired by some of the best business and fashion leaders in the world at Wella Business Network Live NETWORKING IS A KEY PART of any salon owner or manager’s role. Business Network Live by Wella recognises this need for communication, providing you with the perfect platform to step away from the salon, network with your peers and meet and greet some of the best business leaders in the world. Now in its 18th year, Business Network Live is the hairdressing industry’s premier event for salon owners and managers, with previous guests rating the event 4.5 out of 5. Taking place at Crowne

Wella Inspired 2

Plaza Hotel in Heythrop Park on Monday 7 and Tuesday 8 July, this year’s Business Network Live promises to be better than ever so book your tickets now to ensure you don’t miss out. What’s more, back by popular demand is Michael Douglas, who will be hosting the event for the third time in a row. Designed to inspire you and make sure you go back to the salon brimming with ideas, Business Network Live always makes sure its speakers are from all corners of the business world. It gives you an insight into the inner workings of big conglomerates, such as John Lewis and Tesco, as well as inspiring life speakers such as Jo Malone MBE. Last year’s speakers included David Coulthard, who had come straight from covering the British F1 Grand Prix at Silverstone; Alex James, Blur bassist and award-winning cheese maker; Lord Bilimoria, founder of Cobra Beer; digital entrepreneur Shaa Wasmund; and Dave Fishwick, star of Channel 4’s The Bank of Dave.

11/3/14 16:39:39


Panel discussion featuring, from left to right: David Fishwick, Susie Mutch, Michael Douglas, Errol Douglas and Terry Tierney Shaa Wasmund

David Fishwick

BUSINESS NETWORK LIVE 2014 WILL FEATURE: • Iconic speakers from the world of business and fashion • Networking opportunities with fellow salon owners and managers • Networking lunch and dinner • Evening entertainment

DELEGATE PACKAGE

EXTENDED PACKAGE (with Sunday night accommodation) Single room: £477.60 inc VAT Twin/double room: £396 inc VAT (per person) Prices include full use of the hotel’s leisure facilities

REGISTER NOW! FOR MORE DETAILS ON BUSINESS

Lord Bilimoria

Single room: £396 inc VAT Twin/double room: £348 inc VAT (per person)

NETWORK LIVE, VISIT BNL2014.CO.UK For further information, speak to your Wella account manager. To reserve your place, call the Wella Events Team on 08456 018128 or email wellaevents.im@pg.com 87

Wella Inspired 3

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inspired

It’s all heating up

The Wella Professionals TrendVision Award Regional Heats hit the road next month, looking for the stars who will go on to compete in the UK & Ireland Final in October – be there! The Wella Professionals’ TrendVision movements for 2014 – Urban Native and Borderline Beauty – have been revealed, the eight inspirational Insight events by Wella have wowed audiences and the photographic entries are all accounted for. The stage is set; the competitors are ready. What’s next? The Regional Heats tour! Wella Professionals is hitting the road to bring you four inspirational Regional Heats in May. This will see an amazing 144 competitors battle it out to represent the UK at the UK & Ireland Final on 6 October at the Roundhouse in London. Featuring inspirational shows from Bruno Marc Giamattei and Dan Spiller of Marc Antoni, Leonardo Rizzo and Sharon Cox from Sanrizz, Edward Darley and Bruce Masefield

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of Sassoon Academy, and not forgetting of course the TrendVision Award 2014 regional competitors, the Regional Heats are one stage of the competition you won’t want to miss. During the evening you will also get a sneak preview of inspirational new brands and techniques to excite your clients. “The TrendVision Award Regional Heats is one of the most exciting tours on the calendar, featuring some of the most creative teams in the industry, coupled with the anticipation of finding out who will be going through to the UK & Ireland Final at the Roundhouse on 6 October,” says Sheila Jackson, education and events manager for Wella UK & Ireland. “Whether you are supporting your salon or you just want to see amazing hair, there is something to inspire everyone.”

Creative Head

11/3/14 16:40:07


showing at the regional heats:

Bruno Marc Giamattei and Dan Spiller, Marc Antoni

It’s a date! Leonardo Rizzo and Sharon Cox, Sanrizz

The TrendVision Award Regional Heats take place on Tues 13 May – Corn Exchange, Edinburgh Wed 14 May – Hilton Deansgate, Manchester Mon 19 May – East Midlands Conference Centre, Nottingham Tues 20 May – Grand Connaught Rooms, London

Tickets are on sale now! One to four tickets: £40 each inc VAT Five or more tickets: £35 each inc VAT

PRICES FROZEN FROM 2010 To book: call 0845 601 8128 or email wellaevents.im@pg.com for more information. Edward Darley and Bruce Masefield, Sassoon Academy

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PROFILE

“My art tea ch er sa id I wa s cra zy to go int o ha ird ressin g…” WELL, SIR, IT’S TIME TO EAT HUMBLE PIE. OUR 2013 IT LIST IT GIRL, ANGEL MONTAGUE-SAYERS, IS NOT ONLY AN A-GRADE HAIRSTYLIST, SHE’S ALSO TOP OF HER CLASS WHEN IT COMES TO BRINGING SESSION TO THE SALON

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★★★

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It’s no secret hairdressing is seen as a last resort by many schoolteachers. but when Angel Montague-Sayers was told she was making a mistake going into hair halfway through her A-Levels, did she listen? Of course not! and we’re glad she didn’t... “My art teacher thought I should do something else before I chose hairdressing, but I’ve known what I wanted to do since I was 16 years old,” says Angel. “Many people don’t know what goes on in the hairdressing world and they can be a bit ignorant of it. He didn’t think it was a viable career choice, but there are loads of opportunities.” Angel has spent her life in salons and grew up being transported from hair show to hair show by her mother, Sally, who runs her own salon group in Derbyshire. At 16, she was given the opportunity to assist backstage at The Clothes Show. “I loved seeing how everything worked backstage – I got a real buzz from it,” Angel recalls. With her mother already firmly ensconced in the hairdressing world and a salon owner to boot, you would be forgiven for thinking that Angel had a golden ticket, but she insists that wasn’t the case. “If anything, the opposite was true,” she reveals. “My mum wanted to make sure I was really serious about becoming a hairdresser. She has a lot of loyalty to her staff and having a daughter come in and out of it would not have looked good. “So I had to prove myself when I was first starting out –

she interviewed me about five times!” At 20 years old, Angel enrolled on the Creative Cutting course at Sassoon Academy in London for three months as Sally had decided that if Angel was going to become a hairdresser, then she had to be a great one. Angel loved being in the thick of it in London – a far cry from her picture-postcard childhood in rural Derbyshire – and it was while she was attending the academy that she first started working as a session stylist, honing her skills working at New York, London, Milan and Paris Fashion Weeks on shows such as Alice Temperley and Roksanda Ilincic. She made a name for herself assisting the likes of Lyndell Mansfield and Angelo Seminara. As Angel set about cementing her position as a session stylist, she soon felt something was lacking. “I began my career just doing session work but I really missed the salon. As hairdressers, our roots are there and I felt really out of touch with the everyday client. I missed the Saturday buzz,” she explains. But she’d worked too hard on becoming a session stylist to give it all up, so came up with a compromise: work half the week in London and the rest of the week for the Sally Montague Group back in Derbyshire.

“I began my career just doing session work but I really missed the salon. As hairdressers, our roots are there and I felt really out of touch with the everyday client”

Creative Head

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A snapshot of Angel’s career, so far Editorial assists

Elle, Italian and British Vogue, Glamour, iD, Tatler, Sunday Times Style Fashion week assists

DAKS, Marios Schwab, Felder Felder, Richard Nicoll, Stéphane Rolland, Peter Pilloto, JW Anderson, Emilio de la Morena Session stylist assists

James Pecis, Malcolm Edwards, Jonny Engstrom, Darren Fowler, Luke Hersheson, Tyler Johnston, Samantha Hillerby Advertising assists

Olay, Topshop, Very, Westfield, Heineken, John Lewis, Net-a-Porter Celebs styled

George Lamb, Gok Wan, Daisy Lowe, Kelly Brooke, Rita Ora, Hollyoaks cast, The Only Way is Essex cast. Photographers worked with

Rankin, Franck Sauvaire, David Dunan, Uzo Oleh, Simon Emmett, René Habermacher, Kevin Mackintosh

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CREATIVE HEAD

11/3/14 12:26:49


Now a busy freelance session stylist and art director for Sally Montague Group, Angel garnered even more attention from the hair industry after winning The It List Fashionista award in 2012 and then It Girl last year. “I thought the Fashionista win was a bit of a fluke so I wasn’t going to enter It Girl at all, but then I thought why not?” she says. “However, I didn’t want it to take away from my Fashionista award if I didn’t win, so I was over the moon when I did!” As a result, one of Angel’s biggest career opportunities came knocking on her door: a position as UK creative ambassador for Cloud Nine. “I wasn’t expecting Cloud Nine at all,” insists Angel. “I’d done a bit of work with the brand before and loved using the tools, but I hadn’t ever contemplated this, so when the company did approach me I was really flattered. It’s nice to have support and it’s opened up loads of opportunities such as photoshoots and getting to help with product development.” Being named Angelique (she was born on Christmas Day) was always going to help our It Girl stand out from a crowd, not to

mention her tenacity and ability to go for whatever it is she wants. But it’s not just her determination; it’s her forward thinking and particular brand of savvy, especially when it comes to utilising web and social media. “I really wanted to have my say within the industry so I had my website and blog professionally designed with all that in mind. I now blog every day,” reveals Angel. “It’s so competitive that you have to have something that sets you apart.” “There are not many hairdressers blogging; lots of people who aren’t stylists are doing ‘How To’ videos on YouTube but I couldn’t find many blogs from a professional’s point of view. It’s a good way of differentiating myself and making sure I have a voice within the industry – it’s not formal but it’s still authoritative.” So what’s next for Angel now she’s established herself in fashion and in the salon? “I’d love to lead a Fashion Week show, eventually,” she says. “But for the rest of this year I want to develop my blog further, create a really strong hair collection and develop The Sally Montague Art Team – just go on as I am really!” Carry on Angel, carry on.

“I thought the Fashionista win was a bit of a fluke so I wasn’t going to enter It Girl at all, but then I thought why not? However, I didn’t want it to take away from my Fashionista award if I didn’t win, so I was over the moon when I did!”

Creative Head

•90-95_IT Girl.indd 7

Angel’s top tips For entering The It List awards • Cover the brief a thousand and one times. • Give yourself loads of time. It’s not an entry you can just quickly roll out – start planning as much as six months in advance. • Make sure your entry looks as professional as possible: the heads of the industry are reading it. • Everything that you think defines your career should be in your entry, but don’t go overboard – pick what really represents you. get IT Download your It List entry pack now, entries close on 19 May creativeheadmag.com/events

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Makeovers, styling tips, up-do tutorials, new products...

Come and see what hair looks like on the other side of the chair!

A new hair website for consumers

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It’s what all your clients are talking about

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The

salon directory Enhance your listing now, so your salon can be found by thousands of consumers.

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Vist layeredonline.com/ mysalon and create your account

Update your listing with details of the services you offer, the brands you stock, your opening hours – and more!

Your salon can now be linked to fresh, exciting editorial on the Layered website

It’s easy to do and IT’S COMPLETELY FREE!

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13/3/14 14:25:27


Birdsong A mix of graphic styling and soft punk by Angelo Seminara, in collaboration with Edoardo Paludo, celebrates the charm of the swan

Photography by Andrew O’Toole

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Hair Angelo Seminara, artistic director, with Edoardo Paludo, international creative colour ambassador, for Davines. Make-up Laura Dominique. Styling Chloe Kerman.


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The second self Discover your alter ego in this study of contrasts from John Carne Hairdressing

Photography by Nigel Pacquette

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Art direction Andy Smith, John Carne Hairdressing. Hair Mari Ajakainen, Elle Kingswood and Lucy Arnold. Make-Up Keiko Nakamura. Styling Sandra Aji.


Out of sight

Look again – this take on Goldwell’s Reallusion trend by the hair and make-up students at London College of Fashion investigates a faux reality

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Hair, make-up and Photography Jiyeon Kim, KyungJu Chung, Jamie Charmaine Ng, Minkyung Kang, Godfrey Ho, Somi Jang. MODEL Berta Zubrickaite.


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Hair, make-up and Photography Hannah Gaskin, Jess Driver, Simone Kidd, Lily Russo, Laura Tegley, Jessica Scranage, Chloe Parker. Model Vanessa Swanson.


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Hair, make-up and Photography Jade Dixon, Charlotte Philips, Sara Exall, Louise Hall, Louise Linder, Sophie Heaton, Charlotte Douglas. MODELS Eleanor Cooper, Roman Sabodalov, Denis Luckin. Reallusion crew Justine Josephs, John William, Oliver Matthews, Rustom Mehta, Sam Fisher, Ella Sullivan, Mia Efthymion, Dimitrios Coumados, Kalina Pullit, Mark Wells, Polly Brown, Rory Critchlow-Simpson, Fiona Minors, Maggie Norden


FREE

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An ASP kitoko Hydro-Revive set, including cleanser, balm and masque, worth £35.85 Five lucky subscribers will win an exclusive ASP kitoko goodie bag including: Nutri-Restore Cleanser, Balm and Masque, Oil Treatment, Body polish and body cream, worth £83.70

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*For full terms and conditions, visit creativeheadmag.com **Based on RRP at time of press

Creative HEAD and all supplements for 12 months for £33*

Creative Head

11/3/14 13:09:15


Classified

BOOKMARKS!

Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference layeredonline.com

Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!

wella.com

COSHH

For help with

Risk Assessment

in Salons

The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:

The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE

Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.

lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.

schwarzkopfprofessional.co.uk

Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the

hairdressing world.

To advertise on these pages call

DAVID HAMMOND

on 020 8467 8884 or email

david@headmag.co.uk

“It’s simply the best hairdryer I’ve ever had” Angelo Seminara Three times winner of British Hairdresser of the Year Award.

Available exclusively from

www.salonsdirect.com Model shown: 3900 Titanium Edition (Code 88419) - £69.95

113_Classified 1

13/3/14 09:21:01


THE WHOLE

STORY JONATHAN LITTLER ILLUSTRATES THE CHANGING FACE OF WHOLESALE

BY DEFINITION, wholesale is the selling of goods in large quantities at low prices to be retailed by others. However, wholesale in the hairdressing industry has evolved to be so much more. Once upon a time the word ‘wholesale’ was treated with some cynicism, but thankfully those days are long gone. Wholesalers have had to change enormously over the years; they are no longer just a convenient stock room for the professional hairdresser (although this is still a great service that they provide). They now offer a much more complete package as a one-stop shop capable of fulfilling all of the professional hairdresser’s educational and promotional support needs, backed up with a first-class customer service. Wholesalers have a close relationship with their salons, giving them the unique advantage and a better understanding of the professional hairdresser’s wants and needs. They are multi-branded, enabling them to recommend a brand and solution that best fits the hairdresser without bias. There are no minimum order quantities, meaning hairdressers can buy what they want, when they want it and across many different brands offering convenience, great value and usually a free delivery service. Hairdressers have become a lot more savvy when it comes to pricing. They have realised that direct manufacturers have a high list price enabling them to offer salons a 35 per cent discount, when in actual fact buying from a wholesaler can usually be cheaper, especially with offers and VAT-free days. What wholesalers need to do is take the lead and support stylists locally with a plethora of business courses and education events that inspire, excite and educate. For example, this can be with in-house training schools to deliver education at more local and accessible locations. Alan Howard completed more than 1,500 courses, demos and events, reaching more than 10,000 hairdressers alongside a plethora of beauty courses in 2013. We aim to reach more than 20,000 hairdressers in 2014. Wholesalers are constantly looking at how to improve, deliver more support and add value. They’re perfect partners for the modern hairdresser. Perhaps it’s time to take another look? Jonathan Littler is managing director at wholesaler Alan Howard

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WHAT OUR MEMBERS SAY... The NHF event on making your salon more profitable was incredibly inspiring. Being an NHF member is definitely money well spent! Debbie

I rely on the NHF contracts and chair renting agreements to make my business legally watertight. Richard Grizzle, Owner Foxy’s Barbers

Debbie Parkinson, Owner Innervision Hair & Beauty

An excellent return on investment. NHF gives us a voice in the industry. Otherwise there’s a risk that we’d be walked all over. David & Lynsey Baker, Owners The Vault Hair & Spa

Richard

I wouldn’t dream of not being a member. NHF provides me with upto-date information and a great deal of security. Jane

Jane James, Owner Evergreen Hairdressers

Lynsey

My membership enabled me to win my case in court and claim compensation.

David

Victor

Victor Pajak, Owner Headquarters Hair Salon

NHF has been our personal buffer in our first year of trading. Evelyn

Fiona

Fiona & Evelyn Woolf, Owners Alexander Lawrence Hair & Beauty Studio

Find out how we can help you run a profitable and successful hair salon, barber shop or beauty salon

Call us on: 01234 831965 or email us: enquiries@nhf.info Read more member stories and testimonials at:

*Terms & Conditions apply. For full terms and conditions visit www.nhf.info

www.nhf.info


DISCOVER NEW KOLESTON PERFECT

INNOSENSE A brand for vibrant permanent colour formulated to reduce the risk of developing allergy, with revolutionary ME+ molecule.*

For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com

*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration. Strictly follow safety instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

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Creative HEAD April 2014