Creative HEAD March 2016

£4.50 MARCH 2016

In print•online•everywhere!

RARE TREASURE Turn a little luxury into pure gold

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CR EATIV E HE AD AD VE RT OR IAL

DISCOVER TRUE LUXURY IF YOU THINK YOU KNOW ALL THERE IS TO KNOW ABOUT OILS, THINK AGAIN. THE MARULAOIL COLLECTION IS INCOMPARABLE – IT'S THE ONLY HAIR OIL CLIENTS WILL EVER NEED

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CR EATIV E HE AD AD VE RT OR IAL *When using a combination of Rare Oil Replenishing Shampoo, Conditioner and Intensive Masque, compared with untreated hair. **When using Rare Oil Treatment or Rare Oil Treatment Light, compared with untreated hair.

A RARE FIND

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A SECRET FOR THOUSANDS OF YEARS, MARULAOIL HAS BEEN REVEALED, REFINED AND IS READY TO WORK WONDERS FOR YOUR CLIENTS

THERE'S OIL, and then there’s MarulaOil. It has long been used in skin care and is now set to work its wonders on hair, promising to hydrate, replenish, add shine and reduce split ends.

MarulaOil can: • REDUCE SPLIT ENDS BY 80 PER CENT* • IMPROVE HAIR CONDITION BY 80 PER CENT* • ADD 80 PER CENT** MORE SHINE

It renders all other oils obsolete…

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CR EATIV E HE AD AD VE RT OR IAL

NOT ALL OILS ARE CREATED EQUAL MARULAOIL HAS 50 PER CENT MORE PROTECTIVE ANTIOXIDANTS THAN ARGAN OIL – AND THAT'S NOT THE ONLY FACT THAT MAKES IT A WONDER PRODUCT

MARULAOIL is so precious, the brand only uses the first extraction after a cold-press process, so it retains the largest amount of nutrients and oleic acids – the ingredients that hydrate, replenish and protect hair and skin. MarulaOil manages every step of the process – from harvest to production – and doesn’t use any solvents, ensuring that the oil in its products is at its purest and highest quality possible.

ANCIENT INGREDIENTS, MODERN SCIENCE

SUPPORTING A GOOD CAUSE

It’s not just the high purity of oil that makes MarulaOil so good, it’s the time-release technology it uses, which nourishes and hydrates for a prolonged period. The oil contains positively charged MarulaSpheres, which adhere to negatively charged damage sites of the hair and bond like a magnet, delivering fresh bursts of MarulaOil every time someone touches, styles or brushes their hair. Whereas other oils would simply rinse away, washing most of their benefits down the drain, MarulaSpheres continue to provide maximum nutrients and hydration for noticeably healthy, shiny hair.

MarulaOil is not only good for the hair, it helps create a sustainable economy for more than 7,000 women and their families in Africa. It comes from the fruit of the marula tree, a vital resource for the people of southern and eastern Africa.

Brimming with powerful antioxidants, oleic acids and a high concentration of nutrients, marula oil is a prized possession and is fast becoming a sustainable source of income as well.

The fruit is harvested by African women’s collectives, who are educated in safe practices, provided traceability training and who are paid fair trade wages.

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CR EATIV E HE AD AD VE RT OR IAL

THERE’S NOTHING LIKE IT… ALL OF THE GOODNESS OF MARULA OIL PACKAGED INTO ONE GORGEOUS COLLECTION YOUR CLIENTS WILL LOVE

RARE OIL REPLENISHING SHAMPOO This gentle, sulphate-free shampoo is infused with cold-pressed MarulaOil for instant hydration, smoothing and softness.

RARE OIL REPLENISHING CONDITIONER This luxurious conditioner delivers intense hydration, instant detangling and a smooth, soft feel, with all the nourishment and protective power of the cold-pressed MarulaOil that you’d expect.

RARE OIL TREATMENT & RARE OIL TREATMENT LIGHT This fast-absorbing, multitasking oil can be used on both the hair and skin, providing rich moisture. Just a few precious drops will condition and add shine but retain a featherweight feel.

RARE OIL INTENSIVE HAIR MASQUE Smooth and soften dry, coarse hair with this transformative intensive masque. Time-release marulaspheres release fresh bursts of marula throughout the day to hydrate, replenish and help seal split ends.

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THE ONE FOR YOU MARULAOIL IS THE ONLY OIL YOU NEED ON YOUR SALON SHELVES

To discover a rare luxury, visit raremarula.co.uk or call 0845 659 0011

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CREATIVEHEADMAG.COM MAGAZINE

NEWS

INSPIRATION

BUSINESS

RUNWAY

EVENTS

STORE

COMPETITIONS

Victoria Beckham A/W16 courtesy of ghd

WATCH

Catch the latest trends from the international Fashion Week A/W16 catwalks

COMPETITION

Last chance to grab your tickets for Salon Smart 2016!

Could you be the winner of the Fudge Professional Paintbox giveaway?

Creative HEAD Magazine

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@creativeheadmag

Find out all you need to know about Most Wanted for Irish salons!

@creativeheadmag

18/02/2016 17:13

Time to Shine The beautifying formula with hair-perfecting ingredients features: real Diamond Dust particles, Champagne, Pearls and White Rose Petal Oil transforms hair’s condition.

Reveals sumptuous body, silkiness and shine.

Luxurious Body Lotion will leave your skin smooth and glowing with a diamond-infused radiance.

Free from sulphates and parabens.

www.labelm.com 01753 612040

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F : /labelmUK T : @labelmUK I : /labelmUK P : /labelm YT : /UKlabelm

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Aveda Creative Head Ad - Left Hand Side Page Trim size: 220mmx285mm (width x height)

Aveda Creative Head Ad - Right Hand Side Page Trim size: 220mmx285mm (width x height)

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Editor’s letter

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JOIN US!

MY NAME IS AMANDA, AND I’M A COLOURHOLIC. Yes, believe me, that is a thing. And this is my favourite time of the year in this brilliant industry of ours. Why? Because its when all the competitions kick into gear, rainbow-rich in fashion-forward hues to inspire and excite, but also increasingly (and oh-so importantly) with an eye on the end consumer and what she will want to wear. From the editorial beauty of the L’Oréal Colour Trophy to the fun and fabulous colour palettes at Color Zoom and TrendVision, I can get my colour fix regularly (and push my own level of experimentation, too). Feeling competitive? Then there’s myriad options for you to choose from, including our very own Most Wanted Colour Expert Award, one of 20 categories launching this month (from page 36).

Check out our free issue of Colour Forecast S/S16 for ideas and inspiration, and a rundown of the top colour events and technical education, before grabbing your bowl and brush… and keep us in the loop on Instagram and Twitter!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

It’s time – Most Wanted and The It List Awards are back! Introducing three new categories – two exclusively for the Republic of Ireland – Most Wanted is bigger than ever, with 14 titles waiting to be claimed. And for hairdressers aged 30 or under, get on The It List!

Now in its seventh year, with six awards on offer and partnered exclusively with hair super brand ghd, it’s the competition to enter for industry stars on the ascent.

Head to page 36 to find out more! Inspiring and packed with new ideas, Salon Smart – Creative HEAD’s business networking event – is the place to go to grow your business. Taking place on 20 to 21 March, and with limited tickets remaining, this is your last chance to book. Call 01434 610944 or visit creativeheadmag.com/salonsmart

@creativeheadmag @creativeheadmag

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For sales enquiries please call: 020 7274 6128 www.tangleteezer.com

March

WHAT’S INSIDE FASHION

Lockonego has a spring in its step

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HOT SHOT

ON THE COVER

The anatomy of a Most Wanted Hair Trend award-winning look

Hair by MarulaOil

FREE INS THIS ISSUIDE E

28 EDITOR

CHIEF SUB EDITOR

AMANDA NOTTAGE

ADAM WOOD

ON OUR RADAR

The Lion & The Fox has created an inspirational collaboration

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

EDITORIAL ASSISTANT

BETH DAVIE

ANNA SAMSON

SPECIAL PROJECTS MANAGER

ART DIRECTOR

ADVERTISING

NICK JABBAL

LAURA TUCKER

PUBLISHER

ART

CLASSIFIED EXECUTIVE

GRAEME WHITE

CATHERINE HANDCOCK

DAVID HAMMOND

creativeheadmag.com

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JOANNA ANDERSEN

Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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Your clients can wear our hair extensions with confidence.

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Enhancing. Creating. Inspiring Beauty

Works

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MOST WANTED AND THE IT LIST OPEN FOR ENTRIES! IT’S THAT TIME AGAIN – THE UK’S MOST COVETED HAIRDRESSING AWARDS ARE BACK AND BIGGER THAN EVER PERHAPS YOU’RE A RISING STAR who wants to get noticed, or maybe you’re a salon owner or manager looking for recognition of all you’ve achieved – submit a Most Wanted or The It List awards entry and it could soon be you on stage accepting one of the most coveted awards in the industry.

Now in its 16th year, Creative HEAD’s Most Wanted awards celebrate outstanding individuals, teams and salons in UK hairdressing. There are three new categories, meaning three more ways to win: Male Grooming Specialist – saluting the

best in men’s hair, as well as two categories exclusively for the Republic of Ireland: Exceptional Stylist and Supreme Team.

Meanwhile, The It List, reserved for hairdressers aged 30 or under, returns for a seventh year, with six trophies waiting to be claimed. The Grand Final takes place in London on Monday 5 September and the entry deadlines for Most Wanted and The It List are 16 May and 23 May, respectively.

Visit creativeheadmag.com/mostwanted and creativeheadmag.com/theitlist or turn to page 36

Layered

SALON STARS

LAYERED SALON STAR and former It List It Guy, Matthew Sutcliffe, styled up the Leeds RAG Fashion Show with the help of two assistants selected through a competition run with Creative HEAD. Matthew, a senior hairstylist at Renegade Studio in Leeds, collaborated with Creative HEAD to run a competition to give two aspiring stylists the opportunity to work alongside his team. Entrants were asked to upload their most creative work on Instagram, labelled #RAGMatt. Having filtered through lots of entries, Matthew chose Alice

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Grundy, junior hairstylist at Strands Hairdressing, and Ellese Day, assistant at Westwood Hairdressing.

“I enjoyed every minute,” said winner Alice. “I learnt so much. I was so glad I won because the experience was incredible!” The Leeds RAG Fashion show – rebranded in 2015 as LRFS – is one of the university’s biggest events of the year.

Featuring cutting-edge fashion, it draws an audience of nearly 1,000 people and last year raised more than £15,000 for charity. This year’s show paid attention to punk, androgyny, flower power and women’s rights.

Matthew Sutcliffe

RAG time in Leeds

CREATIVE HEAD

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#CHedit UK’S BEC SUN WINS THE BEST COLOUR AWARD AT THE DAVINES WORLD STYLE CONTEST PIMPS & PIN UPS colourist Bec Sun scooped the Best Colour Award at the Davines annual World Style Contest.

The contest took place as part of the brand’s Worldwide Hair Tour 2016, where more than 1,700 international hairstylists gathered in LA’s Orpheum Theatre for three days of trends, creativity and innovation.

Angelo Seminara, Davines artistic director, said: “Los Angeles was the perfect location for bringing together the very best of talent from Davines.

It’s a celebration of creativity and the city provided the perfect backdrop to this year’s event.”

SHANE BENNETT TO HEADLINE AT GLOBAL ZOOM 2016

LCT UNVEILS NEW STAR CATEGORY THE NEW LOOK L’Oréal Colour Trophy Awards has announced a new L’Oréal Colour Trophy STAR Award open to colourists aged 18 to 25.

Replacing the Young Colourist trophy, STAR will give five successful stylists from each region (selected after a photographic round) the chance to create a look live at the all-new Backstage Live Finals held from 9 to 20 April. The nine regional winners will then join the L’Oréal Professionnel Colour Academy and compete at the L’Oréal Colour Trophy Grand Final in June.

The ‘judges’ favourite’ stylist will then take part in a European winners’ shoot in July. Judges for this year’s L’Oréal Colour Trophy include a host of Most Wanted 2015 winners – Hair Icon Adam Reed; Colour Expert Katie Mulcahy and Best Salon Experience winner, Paul Edmonds.

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AWARD-WINNING Northern Irish hairdresser Shane Bennett is set to represent the UK onstage at the artist sessions at Goldwell’s Global Zoom 2016.

Taking place from 1 to 3 October in Stockholm, Global Zoom brings together thousands of hair stylists from around the world to compete in the Color Zoom Grand Final to win a place on the Global Color Zoom Creative Team.

MY month

AHEAD

What March has in store for...

PHIL JACKSON BRAVO HAIRDRESSING

This month I feel we need to help our clients out of hibernation!

We have a nice early Easter this year, which is always a busy time at Bravo, so I’ll be refreshing the window display and in-salon graphics with lighter and brighter images.

I’m also attending Salon Smart this month for a dose of inspiration and finally, I’ll be taking a not-so-restful break with my boys at EuroDisney.

BRIAN GALLAGHER GALLAGHER & HORNER HAIR

It’s a busy time for us.

The salon is packed and we’re in the process of recruiting more stylists.

I’m also looking at design ideas for a salon refit – it’s top secret at the moment, but I’m excited about a fresh new look. I’m also doing some castings for a big photoshoot coming up, as well as preparing mood boards for L’Oréal Professionnel seminars in Glasgow, London and Leeds.

ELENA LAVAGNI NEVILLE HAIR & BEAUTY

I am now in the process of planning a new salon in Monaco. We also have a secret summer project that I can’t reveal too much about at this stage, aside from that it will be a pop-up salon in a popular beach resort, so watch this space. And in our London flagship salon we’re creating a new TLC treatment – to strengthen and restore hair.

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#CHedit

THE KNOW-HOW

LOUIS BYRNE REVEALS ALL THE BACKSTAGE DETAILS FROM ELLIE GOULDING’S LATEST TOUR

Top session stylist Louis Byrne on his tour kit-bag essentials

ANTHONY MASCOLO

Images: Infringe magazine

“IT WAS STRANGE not having to prepare for the collections,” said Louis, who was touring Europe with singer Ellie Goulding for her Delirium tour instead of working at the fashion weeks. “But it is an honour to accompany Ellie, we have worked together for a while so we have a great relationship, and the whole experience has been really fun.” The tour takes in 15 countries and 25 cities for 31 performances, so Louis needs a kit-bag packed with versatile, high-performing products. “JOICO is a brand I always have in my kitbag,” said Louis. “The styling products are multi-purpose and high performance – they allow me a sense of selfexpression and creativity.

Ellie’s hair is incredibly versatile so we can try out lots of looks and play around with texture. But as well as achieving the looks, we need to know the styles will survive the high-octane dance routines.” But his kit-bag must-have item? “I can’t get enough of JOICO Hair Shake. It creates gorgeous, mussed-up hair.”

LAUNCHES

INFRINGE THE NEXT TIME you’re stuck in a creative rut and need a little inspiration, head to infringe.com – a platform dedicated to the culture of hair. Site creator and TIGI founder Anthony Mascolo wants to present the ‘anthropology of hair’ as it looks at the use of hair through many mediums. There’s your usual – the hairdressers, barbers and wigmakers; and the not so usual – the writers, the activists and the photographers; a biannual magazine is also planned.

Bad Hair Days grabs money for GOSH BAD HAIR DAY pulled in a host of dodgy ’dos to help raise money for thousands of seriously ill children through Great Ormond Street Children’s Charity. Salons that signed up received a free fundraising kit featuring balloons, a collection box and a sweepstakes game. The event saw nearly 1,500 sign-ups from salons, schools and individuals. And clients can still help out by grabbing a Cloud Nine limited edition White Touch straightener.

Priced at £99, £10 (+VAT) of each sale goes to the charity.

DON’T MISS OUT!

The entry deadline for milk_shake’s Creative Vision Live competition is 25 March.

Email your photographic entry to entries@ milkshakehaircare.co.uk

Nioxin Night Density Rescue works hard to make clients’ hair look great and their scalp stay healthy while they sleep. It’ll be their dream hair plumper in no time – stock up!

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With a whopping 28 products in the relaunched OSiS range from Schwarzkopf Professional, your clients will be spoilt for choice! We love frizz fighting Curl Honey…

For a great way to try something new, grab a ‘shelfie’ with chill* – you get a stand and four pots of any product!

RRP FROM £10.25 0800 526741 schwarzkopfprofessional.co.uk

SALON PRICE: £60 (EXC. VAT) 01535 658499 chill.uk.com

loves...

Irresistable retail consumers will want to snap up, selected by SJ Corfield-Smith, editor of Layered

Cool blondes can enhance their lengths with Silver Blonde from Hairaisers, taking the luxurious Blue Label range to more than 85 colours.

IN-SALON SERVICE 020 8965 2500

It’s a lady’s prerogative to change her mind.

Kérastase Couture Styling is down with that, which is why it’s created the versatile L’Incroyable Blowdry, a new heatprotective lotion that will help clients reshape their style as many times as they like, no matter how much they change their minds. A surefire hit!

hairaisersshop.com

Perfect blow-drys are that bit easier with Freeshape shaping blow dry spray and Tamefrizz smoothing reconstructor from KMS California.

RRP FROM £18 01323 432100 kmscalifornia.com

Weightless volume and a matte finish?

Oui! Get Bardotesque hair in a flash with '60s Babe Savage Panache, from L’Oreal Professionnel Tecni.ART Wild Stylers.

RRP £14.99 0800 030 4034 lorealprofessionnel.co.uk

RRP £19.50

0800 085 4958 kerastase.co.uk

layeredonline.com

New Oil Wonders Volume Rose from Matrix delivers nourishment and extra oomf; the Pre-shampoo Oil will win fine-haired fans in no time.

FROM £9.99 0800 387 608 Matrixhaircare.co.uk

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Banish dull, washed out hues with the Vibrant Sexy Hair range, which cares for intense shades and keeps colour looking fresh.

You can now deliver a bit of that Kardashian Kulture with sisters’ stylist Jen Atkin’s extensions collection from Beauty Works.

RRP FROM £13.95 0161 968 4040

IN-SALON SERVICE 0161 485 3602

sexyhair.co.uk

beautyworksonline.com

CREATIVE HEAD

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#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS THE HAIRDRESSING INDUSTRY went wild for oils when they launched a few years ago, but the new MarulaOil range takes it to the next level.

This is luxury that delivers. With high performance formulas and skincare-inspired ingredients, it’s a line-up that promises 50 per cent more protective antioxidants than argan oil. It also helps to seal split ends and offer the kind of repair and hydration that dull, damaged, thick, coarse and unruly hair will adore. The Rare Oil Treatment (including a light version) works on both hair and skin, and can be used before shampoo to enrich frazzled locks.

A true game-changer.

LAUNCH OF THE MONTH

RRP FROM £21.95 0845 659 0011 raremarula.co.uk

IT’S ALL ABOUT... BRUSHES

CREATIVE HEAD

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Big-haired clients can rejoice – Tangle Teezer has launched a detangling brush for thick, curly and afro hair, with super strong and extra long teeth.

With AirShock absorption technology, the AirMotionPro has better grip, three different lengths of bristle and creates less breakage, even in the shower!

RRP £10.60 020 7738 4458

RRP £12.95 020 3488 0883

tangleteezer.com

jaz@newera-distribution.com

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#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I wanted to follow in my cooler big sister’s footsteps and I think growing up and watching her do hair encouraged me to do the same. I used to watch my family have their hair done by her and I was mesmerised. I have always been creative, and hairdressing offers so much variety – it’s not your standard 9 to 5 job. There are so many different opportunities available such as working backstage at London Fashion Week, opening up your own salon or even freelancing.

It’s a great way to get your name out there, you can travel the world and it is one of the happiest jobs there is!

MEGAN DEIGAN

AGE: 24 SALON: RAINBOW ROOM INTERNATIONAL, BEARSDEN WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Being in the Schwarzkopf Professional Young Artistic Team was an amazing opportunity for me, and something I’m extremely proud to be a part of. Working backstage at T in the Park, too, because it’s such an exciting experience and a great weekend with the Rainbow Room International team! We get to style the hair of a lot of celebrities, their bands and managers, we work the whole weekend which can be tiring but we get such a buzz from it, the days go so fast.

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WHERE DO YOU SEE YOURSELF IN 10 YEARS? I would like to be producing my own collections and hopefully have some awards under my belt.

It’s all about getting your name out into the industry. I have thought about opening my own RRI salon, too – you can never set your sights too high!

You have to believe you can go out there and prove yourself.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? It would definitely be New York Fashion Week. Lots of fast-paced styling and the chance to travel doing a job that you love, would be a dream come true for me. Getting to fly all over the world working on shoots, and meeting new people from different cultures and backgrounds – this is what inspires me.

CREATIVE HEAD

17/02/2016 10:29

#CHedit

Inside story BEYOND THE FRINGE ELTHAM THIS FRIENDLY SALON in south-east London has opted for a more relaxed and natural look after a makeover, enhanced by the combination of a slate floor, styling units in a wood finish and a smattering of plant life. For the right ambience, LED lighting has been used in key areas to get the correct tone.

Choosing central island styling units meant walls can be used for low-level storage, thereby creating a more open feel, and the salon boasts custombuilt REM Oasis units to match. These look brilliant alongside the Pietranera styling chairs, with all furniture supplied by LSE. “We’re particularly pleased with the open-plan reception area, as this virtually creates a small salon within our large space,” says owner Bill McTurk. “This allows room for consultations, along with being a great point of sale zone.”

HOT BUYS WOOD IS GOOD

The Themis capsule collection from Takara Belmont is crafted in Greece to deliver uncomplicated pieces with clean lines. We love the six-draw Aubrey styling station, perfect for barbers who hate clutter.

Price: £2,890 + VAT 020 7515 0333 takarahairdressing.co.uk

RUFFIANS MARYLEBONE

The third outpost for this big-hitting barber brand, there’s a long communal table for beard watching in the gunmetal grey and industrial wood waiting area.

CREATIVE HEAD

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FROM INSIDE

THE SALON

MARK CREED IDLEWILD

Each of our salons has different parking environments: Oxford is expensive and busy, so Park & Ride is best; Abingdon has widely available and inexpensive parking, although clients don’t like the inconvenience of buying a ticket; and Witney is free and has plenty of spaces. The town has grown because of this, implemented by the local authority. Both charges and inconvenience (difficulty in finding space, having the right change) negatively impact our business. Clients are more likely to be under pressure to return to their car by a certain time, creating more stress and lessening the chance of them extending their stay with a ‘spur of the moment’ treatment.

All of my teams are fully briefed on local parking information to ensure that we can share knowledge with clients and offer a service to renew parking tickets for them.

THE BUSINESS EDIT

WOULD FREE PARKING BOOST HIGH STREET TAKINGS? SALONS IN SMALL TOWNS and villages could receive a boost in trade of between 30 per cent and 60 per cent if councils abolished high street car parking charges, according to car leasing company Flexed. It carried out a survey of parking and shopping habits that revealed towns and villages with free parking saw up to 60 per cent more cars parking in local facilities. The study claimed local shopkeepers saw takings up an average of 30 per cent, while 87 per cent of shoppers interviewed said they would be more likely to shop locally if parking was free.

Ian Marshall, owner of Spargo Hairdressing in Essex, argues that fees have certainly had an impact on his community. “Parking charges have always been a gripe, in Brentwood they’re quite high,” he explains. “Six years ago the car parks were pay on exit so clients would come in, get their hair done, then take a walk up the high street and shop at their own pace. The car parks changed to pay and display, so now they buy enough time for their appointment and no more.

“Our large client base now doesn’t use the high street. Sometimes we even have to send staff out to the car parks to put tickets on clients’ cars if they have misjudged their time.

Clients do take into account the extra money it costs to get their hair cut, and a parking charge, which can be an additional £3 to £5, will make them think about their total outlay.

It’s not just about individual trades – it’s about saving the heart of a town.”

However, Gary Taylor, owner of Edward & Co in West Yorkshire, believes that the fees charged in his small town make the salon more attractive than those in larger nearby cities. “The car parks in Brighouse are significantly cheaper than the multi-storey or on-street parking in city centres. Clients who live near us, but work or go out in Leeds or Manchester would prefer to come to our salon.

It’s important that you’re providing top quality services to compete with the city salons to ensure logistics such as parking don’t become a factor when clients are choosing a salon.”

Due to recent flooding in the area, the council dropped parking charges in the town centre. “This should boost our trade, however, we found that it meant the car parks and on-street spaces were full,” he argues.

“People who work and live in the town were using these spaces rather than their usual bus journeys or walking. This meant clients were reluctant to come into the town centre as they were unable to find a space.

Gary continues: “Our overheads are cheaper than those of a salon in a larger city, which means our services are also cheaper. This attracts the people of Brighouse; they’re willing to pay a small parking fee to see us here, rather than the added cost of an appointment in the city.”

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CREATIVE HEAD

17/02/2016 10:48

FAI R PAY

We fight for you on key issues that affect our industry to get your voice heard • Apprentices • Business rates • National Minimum Wage • National Living Wage • Employment law • European directives • Chair renting • State registration • VAT • Auto-enrolment for pensions

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/fighting

#BusinessEdit LISA JACKSON, GENERAL MANAGER UK & IRELAND, REVLON PROFESSIONAL

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! CREATIVE HEAD: We all love

NICKY CLARKE OBE

Revlon make-up – but hair colour? Tell us more…

LISA JACKSON: Yes, we have more than 21 years’ experience and sit in the top three in many European countries, but focus has been on other international markets – until now! We are intent on making he UK the new home of Revlon Professional. We have amazing, innovative colour development with ranges like Revlonissimo Colorsmetique. We also have global celebrity ambassadors of real substance – Emma Stone, Halle Berry and Olivia Wilde – to pull consumers into the salon!

What has made you most proud throughout your career?

CREATIVE HEAD: What can we expect from Revlon in 2016?

LISA: We will be growing our brands – luxury with Orofluido, trichology with Intragen, and we’re so excited that American Crew is back in-house at Revlon Professional! We have the Style Masters competition – a major event with more than 3,900 attendees from 60 countries – will be in Paris in April! It’s an exciting time and we are dedicated to supporting hairdressers in everything we do.

Are you ever going to change your hairstyle?

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Phil Jackson, Bravo @bravohair In the ’70s I had my first spread in Vogue when I was 19 years old. In the ’80s I was successfully dividing my time between editorial work and the salon, when that wasn’t the norm. The ’90s was opening up my own salon and in the 2000s I was most proud of getting my OBE! What advice would you give a teenage Nicky Clarke?

Jason Collier @jasoncollierjc I wouldn’t do anything differently; I had a really good work ethic, I just wanted my foot in the door... but I’d give my 30-year-old self some salon owner advice!

You are an inspiration to many, but who in our industry inspires you?

Neil Barton, Neil Barton Hairdressing @neilbartonhair Having been a session hairdresser, it’s those kind of people – the Sam McKnights, Guidos, Eugene Souleimans of this world, their longevity. But there are so many geniuses.

How reliant is your business on you as an individual?

A super-keen Phil Jackson, Bravo @bravohair I’d like to think that it isn’t – if you’re a figurehead of a salon, it’s very easy to hone in on that person, but we have a very busy team who are getting on with their own thing while keeping the company’s house style.

A cheeky James Kirton @jameskirton1971 The funny thing is, if you look at pictures of me from the past 30 years, it’s gone from halfway down my back to pretty short. But it’s amazing that no matter what, people still think it’s the same! Hey, if Anna Wintour can get away with a signature look, then why not?!

Up next: Andrew Barton!

Email Amanda@alfol.co.uk or tweet @creativeheadmag

FLOWER POWER

WITH THE GROWING use of disposable towels, salons are faced with the battle of actually disposing of them. Q Hair & Beauty goes through around 500 towels a week, and so recycles in the greenest way possible! “We use them as a membrane for flowerbeds, stacked in piles of 20, they naturally biodegrade and feed directly back into the earth,” says director Kain Lawrence. “It saves us almost £800 a year.”

CREATIVE HEAD

17/02/2016 11:22

#BusinessEdit

LIFE LESSONS

TEAM BUILDING

FIND OUT WHERE GREAT TEAM WORK STARTS, SAYS KEN WEST

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

I AM OFTEN asked “how do you build a good stay on track and, once you have reached your team?” and I hear employees saying they wish goal, to ensure that you stay there. Businesses they had more teamwork in their salons. The rarely stay flat – they tend to be growing or challenge with creating good teamwork is that, shrinking, no matter how small the growth or just like change, everybody wants it as long as shrink is. it’s not them that needs to make it happen.

A truly great team is fully motivated by the So, where does great teamwork start? The shared vision. They all want the same thing most important thing that a team needs is a and therefore are prepared to do anything shared vision. Many salon owners themselves and help in any way to achieve it. Teams pull lack a clearly defined vision beyond that of together and do whatever is needed. the desire to make a good living. Without a The final element to achieving a motivated vision of where you want to be and the journey team is retaining great people. I am regularly required to get there, how can you possibly asked how to retain good people – salon expect others to be a fully integrated part of owners get upset when they spend years the process? training and growing people only to have If your vision is to be number one in your them leave in search of greener pastures. town, provide the finest service to your guests I believe retention is about creating and the greatest working environment for opportunities; opportunities to help people your team and this vision is clearly explained achieve their goals. When there are to potential team members, then anyone who no opportunities on the joins you clearly knows what is expected of horizon, people will start them in terms of behaviour and attitude. to look elsewhere, Number one has nothing to do with size; it seeking that greener has to do with the public’s perception of your grass. However, business in your market sector. Large chain, understanding small group, large salon, boutique salon – all that is a topic for can be number one in their sector. another article…

The first thing to do is to create a clear vision or your goal and a clearly defined path to getting PLEASE GIVE KEN FEEDBACK there. Then you need to monitor Email him directly on KenW@365Hair.com your results to ensure that you

CREATIVE HEAD

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BARBARA DALEY

BARBARA DALEY HAIR & BEAUTY, LIVERPOOL You are only as good as your last haircut. People quickly forget all the good experiences they have had with you if they have a bad one, so consistency is key.

Offers don’t work. The salon I worked at before was always having special offers, colour sales and so on. I vowed not to go down this route as it doesn’t encourage loyalty or for people to book ahead; instead they hold out for the best deal and it cheapens what we do.

Never undersell yourself, if you don’t believe you’re worth the price you’re charging why should the person in the chair?

Share your knowledge.

The more you share, the more you get back. If I had kept everything to myself I wouldn’t have a business, and the fact that I have and continue to share everything instils this philosophy in the rest of the staff and makes us a stronger team.

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17/02/2016 10:52

#BusinessEdit

SALONS TOLD TO ‘GET READY’ FOR LIVING WAGE THE GOVERNMENT’S new compulsory £7.20-an-hour National Living Wage for employees aged 25 or over will come into force from 1 April, the NHF is reminding salons. The new wage will mean all older staff currently on the National Minimum Wage of £6.70 an hour will need to receive a 50p-an-hour pay rise. The government has indicated it expects this to rise to £9 an hour by 2020 but, for now, the NHF is advising salons, if they haven’t already, to use March to double check that their payroll systems and payment processes will be able to cope with this change.

The government has advised employers they need to do four things: Know the rate Check which staff will be eligible Update payroll before 1 April Tell staff about any changes to their pay.

For more information, head to livingwage.gov.uk

TOUGH NEW SAFETY FINES UNVEILED SALONS ARE BEING warned that a tough new regime of fines for health and safety offences has come into force. Businesses found guilty of health and safety offences will now have to pay fines based on the size of their turnover, according to the guidelines for courts drawn up by the Sentencing Council. Sentences will vary depending on culpability and the harm risked. Businesses will also now be split into four bands, starting from “micro” (turnover up to £2m) up to large (more than £50m). The NHF is as a result urging hairdressing salons and barbershops to review their health and safety practices.

SALONS URGED TO GET BEHIND NATIONAL APPRENTICESHIP WEEK SALONS ARE BEING urged to get behind this month’s National Apprenticeship Week (14 to 18 March). NHF member Scott Bailye (pictured), who runs Leicester salon Scott Bailye Hairdressing, has become an apprentice “ambassador” for the National Apprenticeship Service (NAS), which organises the week as well as the National Apprentice Show, which is taking place on 14 to 15 March at the Arena:MK in Milton Keynes.

Scott is among a number of employers featured in a new video created by the service, and will be running interactive workshops for children thinking about apprenticeships during the show. He said: “I would like to see more salons getting actively involved in helping to promote apprenticeships. The NAS is looking for more ambassadors, so why not get in touch with it?

“I’ve been running my salon for 20 years and this is something I believe in passionately.

“I started out as an apprentice myself and the salon has always had apprentices. Apprentices are the future of our industry and they bring real benefits to salons; I strongly feel it is good for staff and for clients to be able to interact with apprentices.”

The NAS has set up an online “pledge-o-meter” (naw. pledgeometer.net) where employers can share apprenticeship and traineeship pledges in the run-up to the week. There is also an online map (eventsmap.nas.apprenticeships. org.uk/) for businesses that want to get involved in their local area. Full details about National Apprenticeship Week will be available at apprenticeships.org.uk

Hairdressers ‘among most trusted’ HAIRDRESSERS ARE one of the most trusted professions in Britain, with more than two-thirds (69 per cent) of people saying they would trust their hairdresser to tell them the truth, a survey has said. This was almost the same level of trust as the public put in the police (68 per cent), the Ipsos Mori Social Research Institute revealed, and much higher than other professions, such as charity chief executives (47 per cent) and even TV newsreaders (65 per cent).

In all, hairdressers were fifth, behind doctors, teachers, judges and scientists.

Politicians, estate agents, bankers and journalists were bottom of the list.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 26

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CREATIVE HEAD

18/02/2016 17:17

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YOU’LL ENJOY...

17/02/2016 11:07

ON OUR RADAR

THE LION & THE FOX IT’S A CREATIVE COLLABORATION that’s caused quite the roar around London’s Clerkenwell district since its launch a year ago. The Lion & The Fox salon and gallery is the brainchild of hair stylist Tim Pateman and photographer Leo Cackett. Having been friends and colleagues for the past 15 years, it wasn’t until they started sharing a studio in 2011 that the notion of a salon gallery began to percolate…

“The idea of exhibiting artwork in a salon space came very naturally,” says Leo. “Tim’s clients often enquired about the artwork in our studio, and the wall space in the reception area seemed perfect.” The salon features architectural work by Treeslounge and original artwork by James Joyce and Will Broome. There’s wine from Dynamic Vines, and Square Mile Coffee from Prufrock on Leather Lane. Fancy a beer? Then choose between Meteor from the Alsace and Shepherd Neame from Leo’s hometown of Faversham.

The spacious reception area houses a rotating collection of photography by Leo, while the separate gallery space downstairs showcases exhibitions by select artists. “We worked closely with our good friend and client, Rich Ryan. We wanted to it to be comfortable, to age well and avoid being stuffy,” says Leo. “The gallery doubles up as a waiting area for the clients – it’s a generous space for them to relax before and after their appointment.”

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#CHedit

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“From a professional hair color I expect really high quality, a real richness of color and that it integrates well on my own hair” OLIVIA WILDE

Revlon Brand Ambassador

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

Introducing

The most beautiful color in the world

84% of women color their hair to feel more beautiful, attractive and confident.(1)

For them, perfect color means a gorgeous natural color result with uniform coverage and shine, without compromising on the health of their hair.(1) We set ourselves the challenge of creating that perfect permanent color, to ensure that each client feels she is the most beautiful woman in the world.

Do you accept the challenge?

WITH HYALURONIC ACID & SOY PROTEIN

Eight times Shinier

than before coloring on bleached hair (2)

Twice as Shiny as natural hair (2)

Twice as Resistant to Breakage

than before coloring on bleached hair (2)

Long-Lasting Color

(3)

(1) Consumer test done in 2014 on 2,123 women who color their hair.

(2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.

New

A I N R O F CALI GIRLS 32

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GRAB YOUR BIKINI AND PULL ON YOUR CUTOFFS, IT’S TIME TO ROLL ON DOWN TO MALIBU BEACH FOR COOL CALIFORNIA HUES AND SUN-KISSED SHADES WITH REVLON PROFESSIONAL THERE’S SOMETHING ENTICING about Malibu – maybe it’s the promise of a more laidback life filled with no more to worry about than catching the next wave, or maybe it’s the dream of running in slow motion in a red swimsuit. Either way, Malibu is where it’s at this S/S16.

Revlon Professional has captured the allure of summer on Malibu beach with its vibrant new collection showcasing a summer palette interspersed with softer tones, reminiscent of the last rays of sunlight as it dips below the horizon after a long summer’s day.

THE BRAND’S COLLECTION FEATURES THREE TOP COLOUR TRENDS FOR S/S16:

• Brondissimo: a soft brunette with bronze sun-kissed tones • Blondré: a Californian golden blonde • Pearlescent: a shimmering, tropical shade These trends can all be easily recreated in the salon with Revlon Professional’s premium colour range, Revlonissimo Colorsmetique, a reliable, uniform, natural-looking and longlasting colour that covers grey. Revlonissimo Colorsmetique gives a truly luxurious salon experience; advanced hair care combined with cosmetic ingredients for superb colour results.

New Revlonissimo Colorsmetique Pure Color is designed to give full impact colours that perform under even the most technical neutralisation conditions. It’s completely mixable and perfect for creating bespoke colour every time.

SEE THE FULL Malibu collection from Revlon Professional in Colour Forecast S/S16 with this issue!

Get ready for summer with Revlon Professional’s Malibu collection. To find out more, call 020 7391 7440, email customerservice.uk@revlon.com or visit revlonprofessional.com 33

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17/02/2016 11:33

#MADETOCREATE

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E T A E R C O T E D A M # Osis(sized).indd 2

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GET READY TO CREATE YOUR OWN SIGNATURE STYLE! As a hairdresser, you were born to create. To set new trends, break new ground, reinvent beauty‌ Hair is your art and your passion, what you were put on this earth to do. Now it’s time to live your talent with the most inspiring and creative styling brand in the hairdressing industry.

Redefine your hairstyling world with the new-look OSiS+ from Schwarzkopf Professional. Designed just for you, the professional hairdresser, and with a unique new looks-based approach to styling, OSiS+ gives you the power to create new trends and make your clients feel fashion-fabulous, thanks to breakthrough formulas that ensure your work stays one step ahead of the competition.

New OSiS+. Made to create.

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MEET NEW

OSiS+ SO WHAT’S NEW? A streamlined collection of 28 incredible, high-performance products – including some awe-inspiring breakthrough new technologies – that deliver style, texture and finish possibilities like never before.

New OSiS+ looks good, too. The distinctive red-and-silver packaging has been upgraded for a new era with edgy shapes and premium materials to create an urban feel that appeals to both men and women.

Meanwhile, unique coloured formulas and high-performing heroes create a range that’s fun to use and that clients will love.

And finally, a new looks-based approach – captured in a stunning new trend-based OSiS+ collection – that makes choosing the right product for your style so much quicker and easier than ever before.

Let’s create!

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PREP

STYLE

VOLUME

SLEEK

CURLS

LIGHT CONTROL

UNDERCOAT

UPLOAD

CURL HONEY

BIG BLAST

BOUNCY CURLS

BLOW & GO

MEDIUM CONTROL

2

HAIRBODY

PRIME PREP

1

BY SCHWARZKOPF PROFESSIONAL NEVER STANDS STILL. NOW YOU AND YOUR CLIENTS CAN STAKE THE CLAIM “MADE TO CREATE”

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4

GRIP

STYLING RANGE, OSiS+

ULTRA STRONG

THE FIRST LOOK-BASED

TAME WILD

MADE TO CREATE!

FLATLINER

STRONG CONTROL

3

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SESSION

WHIPPED WAX

G FORCE

THRILL

SHINE

ELASTIC

FINISH

MAGIC

SPARKLER

DUST IT

REFRESH DUST

MATTE

FREEZE

FREEZE PUMP

MESS UP

VOLUME UP

DAMPED

SHINE

MIGHTY MATTE

FLEXWAX

PLAY TOUGH

ROCK HARD

TEXTURE CR EATIV E HE AD AD VE RT OR IAL

FIX

12/02/2016 13:35

HE’S MADE TO CREATE!

MEET INTERNATIONAL OSiS+ AMBASSADOR, RICHARD ASHFORTH Richard Ashforth creates hair that is wearable and suitable, always flattering the individual. He’s grown his SACO salon and education brand into a massively influential global force, has styled hair at all the international fashion weeks, and has created editorial photo-shoots with renowned photographers like Peter Lindbergh. Plus, his awardwinning NOISE hair show has popped up everywhere from Paris to London to Tokyo to Moscow, providing a platform for self-expression to some of the industry’s greatest names. As a true creative pioneer, he’s a natural choice for International OSiS+ Ambassador…

the hair, it immediately looks well-styled. It’s just brilliant! Tame Wild is fantastic for long hair. I use it before blow-drying or as a finisher.

When used as a finishing product, it delivers shine and defines individual strands.

What would you recommend to customers who prefer a more natural look?

Even when creating a natural look, you still need a styling product. It’s the best way to add shine and definition to your hair. Today, styling is no longer about products that you can really see on the hair. The OSiS+ range is very broad-based; some product benefits can be seen in the hair, while others are virtually undetectable and strengthen and emphasize the hair structure. Whipped Wax is one of the products that works in the background. It’s soft and looks really natural.

Styling and creativity go together. How do the OSiS+ products encourage that?

The quality of the OSiS+ products is simply fantastic. In salons, at shows and events, I need to be able to rely 100 per cent on my style essentials. What’s more, the brand is young, edgy and professional; Are there products you it stands for creativity, and that’s particularly like to use something that’s very important together? to me as a stylist. The products A good stylist will make are designed to be used to create recommendations to their upgraded professional looks in customers for the best the salon as well as trendy looks combination of products and look at home. Their style result is and will make tailored decisions indicated by the product names – about what products are best. In like Bouncy Curls or Mighty Matte.

RICHARD ASHFORTH general, though, Undercoat and Lastly, the range is truly universal.

Whipped Wax work really well together for me. It’s my favourite No matter what you want to do, and no matter what hair type you’re combination. When combining products, anything goes: just try it! dealing with, OSiS+ has the right products for you.

“IT’S ALL THE FUEL I NEED”

You’ve previously said you like shapes. Which products are best for creating them?

I love Dust It. The volume powder gives you great shape and texture, fantastic volume and a wonderful matte finish. Big Blast also works really well. It gives the hair fullness and body, but in a very natural way.

Is there an OSiS+ product that anyone can try?

Mighty Matte instantly transforms your look. It’s great! It works best with short to medium-length hair. If you work Mighty Matte into

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If you consider all 28 products together, what would you say is the defining feature of the new OSiS+ range?

The OSiS+ range encourages us to be creative and have fun. Users should experiment with the products and their look. Before they do that, hairstylists can show them how to get the best out of their style.

With OSiS+, the customer doesn’t just leave the salon looking great – they can also create their own unique look at home. OSiS+ supports a versatile cut with so many styling options; the inspiration will never run dry.You can create a different look every day.

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#RE:CREATE

PAY CLOSE ATTENTION, BECAUSE OVER THE NEXT FEW PAGES INTERNATIONAL OSiS+ AMBASSADOR RICHARD ASHFORTH UNVEILS THE LOOKS THAT WILL MATTER IN YOUR SALON THIS SEASON – AND THE OSiS+ PRODUCTS THAT WILL MAKE THEM HAPPEN. TAKE A LOOK, BE INSPIRED AND TRY THEM OUT YOURSELF…

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UNDERCOAT

THIS FOUNDATION PRIMER EVENS OUT POROUS HAIR TO CREATE A VISUALLY FLAWLESS, SILKY-SMOOTH HAIR SURFACE. MAKES STYLING EASIER, ADDING MANAGEABILITY AND A HIGH SHINE TO HAIR.

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BIG BLAST

THE FIRST-EVER OSiS+ VOLUMISING LIGHTWEIGHT GEL DELIVERS TREMENDOUS LONG-LASTING VOLUME AND HOLD, YET HAIR RETAINS ITS NATURAL FEEL.

“This product gives great volume to all hair types through its lightweight performance.

Apply onto midlengths and ends prior to blowdrying with a round brush or simply upsidedown finger-dry.

So versatile, it can create both a glamorous red-carpet finish or casual ‘justoff-the-beach’ textures."

-Richard

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TAME WILD

THE FIRST-EVER OSiS+ ALL-IN-ONE FRIZZ-TAMING CREAM CREATES A SILKY-SMOOTH HAIR SURFACE, TAMING EVEN THE MOST REBELLIOUS HAIR WITH AN ANTIFRIZZ, ANTI-HUMIDITY EFFECT THAT LASTS UP TO SEVEN DAYS.

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THIS INNOVATIVE STYLING CURL OIL-GEL SUPPORTS AND DEFINES FINE TO NORMAL CURLS, GIVING A BOUNCY RESULT WITH A NATURAL TOUCH.

CR EATIV E HE AD AD VE RT OR IAL

BOUNCY CURLS

“A midlength look that plays to the nature of the texture.

Two panels of graduated lengths develop volume and give lengths a playful edge.”

-Richard

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CURL HONEY

THIS HONEY-FRAGRANCED CURL CREAM TAMES EVEN THICK CURLS AND WAVES, CREATING A SILKY-SOFT RESULT WITH FABULOUS SHINE.

“This salonoriented long hair look utilises three panels of long, rounded disconnection.

It’s a simple way to encourage movement within longer lengths – and the answer to the ‘I want a change but don’t want to lose any length or have a fringe’ conundrum!”

-Richard

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THIS LIQUID POMADE IS PERFECT FOR CREATING ONTREND WET OR SEMI-DAMP LOOKS, ADDING TEXTURE, GRIP AND NATURAL SHINE FOR TRUE STYLING CONTROL.

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DAMPED

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PLAY TOUGH

THIS ULTRA-STRONG WATERPROOF GEL GIVES ALL THE HOLD, DEFINITION AND SHINE YOU COULD WISH FOR. IT’S EASY TO WORK WITH AND NON-STICKY TOO. RESULT!

“A contemporary take on a classic male look. Leaving a little length to the undercut back and sides provides hair to dress into a variety of textures and directions.

The longer ‘foppish’ top can be left loose and scruffy, rolled back or slicked to the side.”

-Richard

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A MATTIFYING WAX-FLUID THAT GIVES A ROUGHED-UP MATTE LOOK TO HAIR WITH GREAT SEPARATION AND TEXTURE.

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CR EATIV E HE AD AD VE RT OR IAL

MIGHTY MATTE

12/02/2016 13:37

SLEEK

STYLE

STYLE

HAIRBODY

UNDERCOAT

HAIR FOUNDATION VOLUME

PRIME PREP

MADE TO CREATE BUSY, BUSY, BUSY!

IN THE PRESSURE-COOKER CONDITIONS OF A BUSY DAY AT THE SALON,

TAME WILD

"It’s the PRODUCTall FOR THE STYLE fuelTO I need" YOU WANT CREATE.

BLOW & GO

– TO FIND THE RIGHT

GRIP

BEEN EASIER – OR FASTER

VOLUME UP

APPROACH, IT’S NEVER

BIG BLAST

OSIS+ LOOKS-BASED

UPLOAD

THANKS TO THE NEW

CREATE THE LOOK

TIME TO BE CONFUSED!

REFRESH DUST

THERE’S SIMPLY NO

TEXTURE

For more information call 0800 526741

Osis(sized).indd 20

MAGIC

FINISH

SHINE

DUST IT

RICHARD ASHFORTH Style Creator Global Styling Ambassador

12/02/2016 13:25

TOUSLED TEXTURE + MATTE

WHIPPED WAX

THRILL

ROCK HARD

TEXTURE + SHINE

Find us on Facebook: www.facebook.com/schwarzkopfprofessionalunitedkingdom

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SESSION

FREEZE

FREEZE PUMP

ELASTIC

SPARKLER

FIX

G FORCE

MESSUP

DUST IT

CURL HONEY

TEXTURE + FIRM

REFRESH DUST

TEXTURE

REFRESH DUST

TEXTURE

PLAY TOUGH

TEXTURE + PLAYFUL

DAMPED

POLISHED

STYLE

BOUNCY CURLS

WAVES

FLATLINER

HEAT PROTECTION CURLS STYLE

www.schwarzkopfpro.com

12/02/2016 13:25

SEE IT. WANT IT. GET IT Want to try one of the new eight hero products from the Schwarzkopf Professional OSiS+ range? We’ve got 50 to give away – which one will you get? To enter, visit creativeheadmag.com. The closing date is midnight, 31 March.

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12/02/2016 13:26

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WANT TO HAVE LOTS MORE FUN? Osis(sized).indd 24

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“CREATIVITY IS INTELLIGENCE HAVING FUN” ALBERT EINSTEIN

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To ďŹ nd out more about how to get creative with OSiS, 0800 526741 (UK), 01 4046424 (Ireland), visit schwarzkopf-professional.co.uk or facebook.com/schwarzkopfprofessionalunitedkingdom

Osis(sized).indd 26

12/02/2016 13:28

CAN WE TEMPT YOU?

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17/02/2016 11:36

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6

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INDIVIDUAL AWARDS

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Rewarding an original hairdressing initiative that has proved successful, either for a salon business or for the industry at large

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36_41_CHUK_MW Promo_GW8.indd 6

17/02/2016 10:19

styling decoded

Made To CREATE

Hooker & Young

International Ambassadors

Inspired by OSiS+ Over the next two issues of Creative HEAD, we’ll be looking at the new hero products in the OSiS+ relaunch. Here, Hooker & Young talk us through their favourites.

Cool, playful, edgy, tough and trendy: OSiS+, the first look-based styling range by Schwarzkopf Professional is made to create!

Relaunching with a brand new design and eight new hero products: Undercoat, Big Blast, Tame Wild, Bouncy Curls, Curl Honey, Damped, Play Tough, and Mighty Matte, the range offers an innovative portfolio to prepare, create and round up demanded looks. With different categories Style, Texture and Finish let your creativity run wild as the styling possibilities are endless.

Stand out of the crowd by creating individual hairstyles with new breakthrough formulas delivering massive styling performance, get inspired with fascinating playful consistencies and live your talent with the most inspiring and creative styling brand in the hairdressing industry.

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North East’s hottest power couple, Gary Hooker and Michael Young are both the brains and beauty behind the luxurious hairdressing brand Hooker & Young.

With salons in Darlington, Gosforth, Jesmond, Ponteland and Wynyard the Hooker & Young brand is synonymous with style and pride. Numerous business award wins (both locally and nationally) confirm their credibility and dedication to offering the very highest of hairdressing standards in stylish salon environments.

Their local success is also replicated creatively on a global scale. Countless British Hairdressing Awards wins including Colour Technician of the Year and North Eastern Hairdresser of the Year, Gary Hooker and Michael Young are part of an elite group of hairdressers to be nominated for British Hairdresser of the Year. The trophy cabinet does not stop there. A host of industry and international awards back up the creative vision and bespoke talent Gary Hooker and Michael Young bring out in each other. These showmen are just as at home on stage presenting to thousands of hairdressers, working on editorial campaigns and catwalk shows as they are with clients in their salons.

12/02/2016 17:54

BOUNCY CURLS Bouncy Curls is the first innovative styling curl oil gel that supports and defines fine to normal curls giving a beautifully natural look without weighing the hair down. The oil gel provides a smooth moisture so you avoid the crunch!

Apply on towel dried hair for control before styling or keep adding to dry hair to redefine curls.

U N D E R C O AT

CURL HONEY Curl Honey controls thick curls, prevents frizz and restores the hair, the result: beautifully defined curls and waves!

It gives high shine for a glossy and luxurious look and it’s guaranteed to give ultimate control to combat unwanted kinks and frizz. As a bonus, the product has a delicious, light honey scent.

Like makeup, it’s all about the preparation with hair. The primer Undercoat gives porous hair a flawless, silky structure and shine – perfect for dream hair that falls naturally. This is to be used on towel dried hair before styling for an effortless style. The beauty of this product is it can also be used after styling like a serum for definition.

BIG BLAST Big Blast is the first volumizing gel that delivers long-lasting volume, while allowing the hair to retain a natural feel.

It gives the hair fullness and body, but in a very natural way. This product works on both short and medium-length hair.

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12/02/2016 18:00

Scene William Wilson

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

GOLDWELL HIT THE ROAD with its Color Zoom D!SRUPT Tour to excite, inspire and encourage stylists up and down the UK to get inventive. We met the gang on the first night in London, with Goldwell’s William Wilson and Irene Meikle hosting an amazing night of creative hair shows, stunning catwalk presentations and captivating interviews. Award-winning hairdressers Mark Leeson and Shane Bennett illustrated their prowess on stage, with Mark unveiling his new collection and talking about his insight into judging the Global Color Zoom competition and mentoring the UK Color Creatives team.

As the tour went up to Edinburgh and Manchester, it was Neil Barton on the menu, the first ever UK winner of the Global Color Zoom trophy in 2010.

He’s the perfect man on the inside, having spent time on the Goldwell Global Color Zoom Creative Team and the Global Artistic Team. Oh, and current Global Color Zoom winner, Natalie Cara Jones, popped up too!

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Mark Leeson

TOUR DE FORCE

CREATIVE HEAD

18/02/2016 17:19

Shane Bennett Irene Meikle CREATIVE HEAD

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17/02/2016 11:40

Sarah Curran

Nathalie Riddle

Adam Reed

Denis De Souza Aaron Carlo

#CelebPower SIX BIG NAMES. Six different perspectives on the influence of celebrity. A sell-out crowd gathered to hear a diverse line-up – spanning fashion, beauty, session, salon, celebrity and business worlds – discuss all things celebrity, including bloggers, the Kardashians, the minefield of social media, the effectiveness of endorsements, and career advancement versus exposure all explored. JOICO colour ambassador, Denis de Souza, who had flown in from Hollywood ahead of the event, joined Most Wanted Hair Icon, Percy & Reed co-founder and celebrity stylist, Adam Reed and Little Mix’s go-to hairdresser, Aaron Carlo. Denis said: “I do the celebrity’s hair, then I leave. It’s a job. I see stylists who are best friends with celebrities for a minute, then they move on to a hotter, fresher new stylist and they’re left crushed.” Alongside them were fashion stylist Nathalie Riddle; Sarah Curran MBE, founder of fashion shopping hubs MyWardrobe.com and Very Exclusive; and BeautyMART’s co-founder, Millie Kendall MBE, who saw sales of a lip balm skyrocket after a Miley Cyrus endorsement. Everyone left clutching a bag stocked with JOICO goodies to try, including new Lumishine colour – perfect for any celebinspired sun-kissed looks!

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CREATIVE HEAD

17/02/2016 11:41

Andy Heasman

Chris Williams

Risen

AGAIN

Stell Andrew

THE PHOENIX THEATRE in London’s West End was filled with staff from Rush’s 76 salons, eager to spend a glittering evening celebrating their success. International creative director Andy Heasman and international colour director Chris Williams took to the stage to welcome the Rush family, before getting the party mood in top gear with some fun and games – involving giant inflatable champagne bottles! Then it was down to business with the brightest of Rush’s stars collecting their welldeserved Rush ‘Oscars’ after a year full of hard work – having opened 14 new salons in 2015, the group announced plans for 20 more. The new Rush Colour Team was revealed, followed by a presentation inspired by the late, great David Bowie. Once done, the crowd skipped across the road to party into the small hours…

CREATIVE HEAD

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17/02/2016 11:40

IN ASSOCIATION WITH

JOIN PAUL WINDLE AND NEIL MOODIE FOR A DAY OF CREATIVE CUTS, COLOUR AND CONCEPTUAL EDITORIAL, AND EXPLORE THE WINDLE & MOODIE PRODUCT LINE

CALLING ALL SALON O

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CREATIVE HEAD

17/02/2016 11:57

CR EATIV E HE AD AD VE RT OR IAL

MONDAY 18 APRIL 2016

11AM TO 5PM COVENT GARDEN, LONDON

N OWNERS & MANAGERS! TICKETS ARE LIMITED, AND A £25 NONREFUNDABLE BOOKING CHARGE APPLIES. EMAIL TALINE@ WINDLEANDMOODIE. COM TO RESERVE YOUR PLACE

CREATIVE HEAD

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17/02/2016 11:57

WANT NEW CLIENTS? ENSURE YOU’RE IN OUR

FREE SALON DIRECTORY Find/add your salon and enhance your details with: • your opening hours • the services you offer • the brands you stock • photos of your work And it’s all ABSOLUTELY FREE! Sign up now at:

layeredonline.com/mysalon 050-051_SalonDirectoryPage.indd 2

17/02/2016 13:33

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Page 2 FOR THE FIRST TIME, NIOXIN’S CUTTING-EDGE SCIENCE AND TECHNOLOGY CAN PROVIDE CLIENTS WITH 24 HOUR SOLUTIONS TO HELP THE JOURNEY TO THICKER, FULLER-LOOKING HAIR

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17/02/2016 13:36

Page 3

86 PER CENT OF PEOPLE LOVE THE IDEA OF FIGHTING THINNING AT NIGHT *

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17/02/2016 13:37

Page 4 CR EATIV E HE AD AD VE RT OR IAL

ROUND THE CLOCK CARE

CLIENTS CAN NOW WAKE UP TO FULLERLOOKING HAIR WITH NIOXIN’S FIRST OVERNIGHT TREATMENT, NIGHT DENSITY RESCUE THE BODY WORKS non-stop, and when we sleep its natural repair function is stronger as the body is resting and cells regenerate, providing a great opportunity for the body to be aided in repairing damage that has occurred during the day.

One such aid is the Night Density Rescue leave-on treatment. NIOXIN’s first night time treatment is clinically proven to promote hair density by reducing hair fall through a powerful blend of antioxidants known to neutralise free radicals on the scalp surface.

It’s these free radicals that lead to hair loss as they can trigger skin and scalp oxidation. On your skin, this oxidation is shown by wrinkles and dark spots, but on the scalp it’s hair loss. Antioxidants help fight oxidation and, while there are antioxidants in the body that fight free radicals, there’s not always enough. Products that contain additional ones can aid the body in neutralising free radicals and prevent more damage.

This is why the revolutionary NIOXYDINE24 technology is key to NIOXIN Night Density Rescue’s success as it contains powerful antioxidants that target and neutralise oxidative damage at the scalp surface.

The powerful mix of antioxidants, including vitamin E, acetate, ginger root extract, caffeine and biotin, are known to neutralise free radicals on the scalp surface to promote hair density.

NIOXIN’S NIGHT DENSITY RESCUE IS PROVEN TO PROMOTE HAIR DENSITY†

BY REDUCING HAIR FALL*** NIOXIN Night Density Rescue leaves no residue on the pillow and is suitable for all hair types. During the day, the body is exposed to more toxins alongside a higher production of sebum versus at night. Also, hair is more susceptible to UV and styling damage. NIOXIN protects hair during the day and creates an optimal scalp environment while defending against any further damage.

At night, when the body’s natural repair is at its strongest, the Night Density Rescue Treatment steps in to complete the regimen.

76 PER CENT OF PEOPLE WHO TRIED NIGHT DENSITY RESCUE WOULD RECOMMEND IT**

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17/02/2016 13:38

Page 6

THEIR DAY IS DONE...

DURING THE DAY, THREE-PART NIOXIN SYSTEM KITS PROTECT HAIR AND CREATE THE OPTIMISED SCALP ENVIRONMENT BY ACTING ON THE THREE D S OF THINNING HAIR: DENSITY, DERMA AND DIAMETER. THE SCALP SURFACE IS OPTIMISED WHILE EXISTING HAIR STRANDS ARE STRENGTHENED AND THICKENED, WITH 81 PER CENT OF PEOPLE AGREEING THEIR HAIR FEELS STRONGER, THICKERLOOKING AND MORE MANAGEABLE DAY AFTER DAY**

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17/02/2016 13:39

...SO WHAT ABOUT THEIR NIGHT?

DID YOU KNOW 84 PER CENT OF PEOPLE WOULD USE A TREATMENT WHILE THEY SLEPT IF IT COULD REDUCE HAIR FALL? *

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Page 7 Cover

MOST OF US HAVE NIGHT AND DAY REGIMENS FOR

OUR SKIN, AND 79 PER CENT OF PEOPLE BELIEVE SCALP CARE IS

AS IMPORTANT AS FACIAL CARE.* SO WHY AREN’T MORE PEOPLE LOOKING AFTER THEIR HAIR AND SCALP AT NIGHT?

MAYBE THEY DON’T KNOW ABOUT NIOXIN NIGHT DENSITY RESCUE TREATMENT

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17/02/2016 13:39

BY REDUCING HAIR FALL***

***Associated with scalp surface oxidation. †In three months.

TO PROMOTE HAIR DENSITY†

*Among US salon clients concerned with thinning hair. **Based on survey among 112 US

CLINICALLY PROVEN

panelists concerned with thinning hair conducted by StrataMark Dynamics Solution in 2015.

NIOXIN’S FIRST NIGHT TREATMENT

GET ROUND-THE-CLOCK CARE FOR THINNING HAIR WITH NEW NIOXIN NIGHT DENSITY RESCUE TREATMENT FIGHT THINNING HAIR AT NIGHT WITH NIOXIN NIGHT DENSITY RESCUE. TO FIND OUT MORE, CONTACT YOUR WELLA ACCOUNT MANAGER OR VISIT NIOXIN.CO.UK

Nioxin 8pp gatefold.indd 4

17/02/2016 13:40

The Barone styling chair, courtesy of Takara Belmont

WANT TO FILL THAT EMPTY CHAIR?

MAKE SURE YOU’RE IN OUR SALON DIRECTORY

FREE

Find/add your salon and enhance your details with: • your opening hours • the services you offer • the brands you stock • photos of your work And it’s all ABSOLUTELY FREE! Sign up now at:

layeredonline.com/mysalon 050-051_SalonDirectoryPage.indd 3

17/02/2016 13:34

ALL HAIL THE BLOW-DRY

GIVE YOUR CLIENT THE PERFECT BLOW-DRY EVERY TIME WITH KMS CALIFORNIA’S TWO NEW STYLE STAPLES

THERE’S NOTHING QUITE LIKE IT – that moment when you’ve finished a blow-dry and made your client’s hair fabulous – and you can see she knows it too. Now you can make the perfect blow-dry happen every time with KMS California’s two new products: TAMEFRIZZ smoothing reconstructor and FREESHAPE shaping blow dry.

TAMEFRIZZ smoothing reconstructor is the ideal starter product for unmanageable hair. It nourishes hair from roots to tips while concentrated conditioning agents improve the internal hair structure and reduce frizz. It also contains babassu oil, known for quick hair penetration and improved nurturing, providing instant results.

And after the prep, comes the styling. Get body, texture and frizz control for up to three days with FREESHAPE shaping blow dry. It features thermoshaping polymers – the latest innovation of the range – that allow flexible shaping during the blow-dry.

Get up to speed Check out the latest blow-dry styles from KMS California

HIDDEN LAYERS

PERFECT FOR: Clients looking for textured hair.

START: Spray KMS California FREESHAPE shaping blow dry through the hair and blow-dry using your hands until it’s 80 per cent dry.

STYLE: Use a soft bristle brush to style the hair.

FINISH: Mist hands with KMS California FREESHAPE 2-in-1 styling + finishing and smooth over the hair’s surface to tame flyaways.

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CR EATIV E HE AD AD VE RT OR IAL

LIVED-IN WAVES

PERFECT FOR: Fine hair in need of volume.

START: Spray KMS California FREESHAPE shaping blow dry throughout hair and blow-dry.

STYLE: Spray a small section of the hair with KMS California’s FREESHAPE 2-in-1 styling + finishing to prepare for heat styling. Clamp a flat iron around a small section of hair, feeding it into the iron as if you are moulding an ‘S’ shape and repeat.

FINISH: With KMS California HAIRPLAY dry wax.

BOLD FRINGE BOHO CURLS

PERFECT FOR: Naturally curly hair.

START: Scrunch KMS California CURLUP perfecting lotion throughout the hair.

STYLE: Tip the head upside down and gently diffuse until hair is 80 per cent dry, then scrunch and work with it until completely dry.

FINISH: With hair still upside down, apply TAMEFRIZZ de-frizz oil and scrunch throughout. Flip the hair over and mould hair into shape.

PERFECT FOR: This season’s wide and angular fringes.

START: Apply KMS California FREESHAPE hot flex creme throughout towel-dried hair.

STYLE: Take a section of hair, wrap it around your thumb and rotate the dryer up and down the section until dry. Pin and allow to cool. Repeat all over the head. Take out the pins, tip hair upside down and run fingers through it.

FINISH: Mist with KMS California HAIRSTAY anti-humidity seal.

Achieve the perfect blow-dry with KMS California. For more details, speak to your KMS California sales consultant or call 01323 432100 53

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17/02/2016 12:01

INSPIRED

AIM HIGHER WANT TO SHOW THE HAIRDRESSING WORLD JUST WHAT YOU CAN DO? ENTER THE WELLA PROFESSIONALS TRENDVISION AWARD AND GO FURTHER THAN EVER

WHETHER YOU’RE A salon owner or manager looking to motivate your team or an ambitious stylist or colourist, the Wella Professionals TrendVision Award can make dreams come true. It’s ideal for anyone looking to improve their skills, develop their creativity and raise their profile – no matter what stage of the competition they get to.

The competition features four stages, beginning with Photographic. Winners of that stage go on to the Regionals, whose champions will be asked to battle it out at the UK & Ireland Final. The national winners will receive huge PR and profile-raising opportunities, mentoring days with industry icons, a Wella Professionals’ training programme and the chance to represent their country at the fourth stage, the International Final.

THE DETAILS

There are two categories to choose from with more opportunities to get involved than ever before as there is now no age limits for either category: • NEW! Creative Vision replace the Young Talent category and focuses on editorial and catwalk hair – entrants must submit a cut and finish and/or dressing hair that has been inspired by the Wella Professionals Seasonal Trends Collection 2016 • The Color Vision category concentrates on colour work and salon-relevant hair that’s beautiful and wearable, but no hair-up work will be considered • There are also more chances to win prizes with two People’s Choice Awards, which will be revealed at the UK & Ireland Final 54

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17/02/2016 12:03

CR EATIV E HE AD AD VE RT OR IAL

HOW TO WIN

THE 2015 UK GOLD WINNERS SHARE SOME ADVICE ON GETTING AHEAD IN THE WELLA PROFESSIONALS TRENDVISION AWARD “Do your research and be aware of what is going on in up-and-coming fashion. Most importantly of all, you need to enjoy what you do!”

CRAIG CLARK, HOB SALONS INTERNATIONAL PLATINUM, UK GOLD COLOR VISION WINNER

“Make sure you really take time to study your trend and be sure to get a great model – this is essential. You need to showcase the standard of your work – do yourself proud!”

SHABAZ HUSSAIN, HOB SALONS UK GOLD YOUNG TALENT WINNER

Could this be ies your year? Entr . To ch ar M 24 on close ision Award request a TrendVck, contact 2016 Entry Pa Team on ts the Wella Even or email 8 12 18 60 0845 @ wellaevents.im om pg.c

NEW FOR 2016! Download an entry form at wella.co.uk/trendvision

For the latest TrendVision Award news, visit wella.co.uk/trendvision CREATIVE HEAD

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17/02/2016 12:03

READY FOR ANYTHING COLOR ZOOM

WHETHER YOU’RE LOOKING FOR A CAREER BOOST OR GLOBAL RECOGNITION, THE 2016 GOLDWELL COLOR ZOOM CHALLENGE CAN MAKE IT HAPPEN

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NOTHING MAKES YOU FEEL more on top of the world than winning. But imagine winning, having thousands of people cheering you on and chanting your name as you stand centre stage and try to take it all in. The 2016 Goldwell Color Zoom Challenge can make this dream come true.

If you win at the Goldwell Global Zoom grand finale 2016 in Stockholm, not only will you receive international stardom, you’ll get unprecedented press coverage and the opportunity to be a major player in determining the Color Zoom ’18 collection. It’s this that Goldwell is most interested in: discovering new trendsetters who can go on to inspire the next generation of hairdressers. You want to make a name for yourself and Goldwell want to make it happen – so what’s stopping you from entering the Goldwell Color Zoom Challenge today? Turn the page to find out how to enter…

CREATIVE HEAD

17/02/2016 12:08

CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD

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JOIN THE PARTY

ENTER THE 2016 GOLDWELL COLOR ZOOM CHALLENGE AND YOU COULD SOON BE FLYING THE FLAG FOR THE UK AT GOLDWELL’S GLOBAL ZOOM EVENT! HERE’S WHAT YOU NEED TO KNOW

THERE ARE THREE CATEGORIES: CREATIVE COLORIST – for Goldwell stylists who have more than five years of professional experience.

NEW TALENT COLORIST – for Goldwell junior stylists who have fewer than five years of experience.

PARTNER COLORIST – for stylists who have worked for Goldwell as a freelancer, trainer or guest artist.

Once you’ve chosen your category, you then need to create your interpretation of the Color Zoom ’16 D!SRUPT Collection and enter it into the photographic stage of the competition by 31 May. If you’re a national winner you will have the chance to participate in the grand final at Global Zoom in Stockholm. And as a global winner you will create the next Color Zoom Collection together with Goldwell.

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COLOR ZOOM COUNTDOWN • Be inspired by the D!SRUPT trend.

• Develop your own interpretation of D!SRUPT. • Choose a model that best fits your vision of the colour and styling.

• Prepare your model and take a photo.

• Enter your photo and all relevant documents by 31 May. • Keep your diary free for Global Zoom in Stockholm, taking place between 30 September and 3 October. National winners will compete at the Global Zoom grand final to become the global winners in each of the three respective categories.

CREATIVE HEAD

17/02/2016 12:08

CR EATIV E HE AD AD VE RT OR IAL

you really need to enter no matter “If you have the passion to push yourself to the next level, then doors to new opportunities” many how small your salon is. Winning has opened up so TALENT WINNER GLOBAL ZOOM 2015 NATALIE CARA JONES, CAMEO, HEREFORDSHIRE, NEW

DARE TO D!SRUPT To enter the Goldwell Color Zoom Challenge, you’ve got to know the D!SRUPT collection inside and out.

Break with convention and create something new; strong shapes meet organic fluidity, shiny materials meet matte and frizzy textures. Disrupt the shape, disrupt the colour, disrupt the texture. Challenge your own ideas of ‘normal’ and see where your creativity takes you.

Take the challenge and enter the Goldwell Color Zoom Challenge today.

To find out more, call 01323 432100 or visit colorzoom.com CREATIVE HEAD

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#HotShot

PRIZE R E T H G FI

TRENDS

TREND 2015 IR A H D TE N A W T S O ROWNED M E KARINE JACKSON, C LE A WINNING IMAG TY S TO W O H S U S VICTOR, TELL

WANT TO CREATE the 2016 Most Wanted Hair Trend? Turn to page 36

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Hair by Karine Jackson using Organic Colour Systems, assisted by Nicola Hand of OCS Australia. Styling by Leticia Dare. Make-up by Margaret Aston. Photography by Andrew O’Toole

The colour

This was created using clear plastic sheets. On the roots I applied dark brown for maximum shine. For the middle band, I took a two inchesdeep section around the head in a horseshoe section and placed the plastic sheets around. From here I took small sections, applying a generous amount of colour on each section. I used Organic Colour Systems High Lift Blonde Naturlite. I then continued with the dark brown OCS No Limits on the ends. Once the blonde was lifted up to a pale white blonde, I toned the white blonde with silver.

The style

I used Thermal 2 Twenty from OCS and dried the hair as smoothly as possible before using a ghd styler to get that perfectly flat finish.

The Model

I started by deciding on the looks I wanted to create and then went into casting for the appropriate model.

I knew exactly what I wanted the image to look like and luckily we found the right model.

The cut

This was created with clippers.

It’s all about positioning – I had to make sure the model was standing straight and didn’t move! I had to get her to hold the back of the chair with her arms spaced apart in line with her body to stop any swaying.

Your own posture is just as important, too!

The Photographer

I’ve been working with Andrew O’Toole for 10 years and I think he’s amazing, so there was never any doubt in my mind I wanted to work with him on this shoot.

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Keep it fresh CLIENTS LOVE their salon colour, but how long does that last once they’re home?

They need a hair care range that not only cares for their newly coloured locks, but actually prolongs the vibrancy and keeps it looking good for longer.

That’s where Vibrant Sexy Hair comes in. It’s a new range that helps protect your client’s colour for longer – much, much longer. In fact, by using this new hair care regimen, it is proven that it can help clients keep their colour looking bright and vibrant until their next salon visit.

The new product range from Sexy Hair is infused with rose and almond oils, giving clients the most luxurious feeling to their hair from root to tip. The range contains the sulphate, gluten and paraben-free Color Lock shampoo and conditioner, as well as the Color Guard post-colour sealer, which secures and guards your client’s colour by sealing in the cuticle, along with preserving moisture and imparting shine. When your client uses all three of these products they can expect their colour to stay fresh for an incredible 10 weeks.* CC Hair Perfector is another part of the new product line-up and is designed especially for distressed and damaged hair. Also made with rose and almond oils, it’s a leave-in treatment that’s designed to give hair perfect nourishment and balance to improve gloss and vibrancy.

So the next time your clients complain about their colour fading, give them Vibrant Sexy Hair – for vibrancy that lasts.

*When using the shampoo, conditioner and Color Guard system.

Products tested by an established and independent third-party laboratory

Whether your client wants a funky fuschia or a brilliant blonde, Vibrant Sexy Hair promises to prolong their colour for up to 10 weeks*

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CR EATIV E HE AD AD VE RT OR IAL

S E O R E H R I A YOUR H CC HAIR PERFECTOR

A leave-in treatment for distressed hair made with rose and almond oils. It’s designed to give hair perfect nourishment and balance to improve gloss and vibrancy.

COLOR LOCK SHAMPOO AND CONDITIONER

This shampoo and conditioner are sulfate, gluten and parabenfree and infused with rose and almond oils to help keep colour looking fresh for up to 10 weeks.*

COLOR GUARD

The post-colour sealer made with rose and almond oils does exactly what it should – it seals the cuticle to secure your client’s colour, as well as preserve moisture and impart shine.

Prolong your clients’ colour and keep them smiling with the new Vibrant Sexy Hair range. Call 0161 968 4040 or visit sexyhair.co.uk 63

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TEAMING WITH

Illustrations by Ollie Mann

GREAT-LOOKING BARBERSHOP? CHECK. AMAZING SERVICE? CHECK. MOTIVATED STAFF? WELL, THERE’S A REASON RUFFIANS IS A MOST WANTED WINNER

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EVER SINCE RUFFIANS burst onto the scene a few years ago, it has been a shining example of the resurgence in men’s grooming. The barbershop is a case study of excellent customer service and canny branding – that’s why its 2015 Most Wanted Best Salon Team award sits alongside the 2013 Best New Salon and 2014 Best Customer Experience trophies.

It is laser-focused on delivering more to a target audience searching for something more than a £10 clipper session at the local barber, with dog-eared copies of The Sun the only reading material on offer…

Based in London’s Covent Garden (there’s also a site in Edinburgh and a new shop in Marylebone) Ruffians has a diverse team – some have decades of hairdressing experience under their belt and others have been trained on-site after finishing their NVQ2 in barbering. “We believe it’s important to take advantage of the qualities of both parties, so we pair every younger barber with a more experienced one,” explains co-founder Andrew Cannon, and so the Ruffians mentoring scheme was born! During fortnightly Art Team meetings, senior barbers have the opportunity to lead their younger counterparts and oversee their creative ideas, offering a little logic and practicality where needed. In turn, younger barbers

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#TeamTalk

TALENT are able to inspire the senior stylists with their more youthful insight into trends, popular culture and new ideas. “By bringing the teams together, a previously imbalanced relationship on the shop floor becomes teamwork personified,” says Andrew. “The barbers get to know each other’s personalities and thought processes through the ideas they share. In turn, everyone can understand the value they bring to Ruffians.”

The meetings bring everyone together in a more relaxed environment, outside of opening hours over a few drinks – and they can speak freely without clients present, too. This all occurs at another teambuilding essential – the Ruffians bar!

Subsidised on-site, the team is encouraged to hang out after work, and it offers a great alternative to pricey central London bars.

“We know well that spending upwards of 40 hours a week working together can sometimes take its toll, so by facilitating a social hangout, the staff can reacquaint themselves with each other’s personalities, promoting a great environment and a positive team spirit,” says Andrew, who has even commissioned a Ruffians beer.

The results are clear – the team has collaborated to create shoots for consumer and industry press, as well as creating imagery for the brand. “By having magazines like

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GQ, Esquire and Men’s Health publish Ruffians’ work, we’ve become known outside of the industry as a team of creative barbers who are able to perform top quality haircuts to a discerning set of individuals,” explains Andrew.

ASOS, Duchamp London, Wild Game Company… the brand’s reputation has led to incredible partnerships on events in stores, with the team and front of house staff ensuring plenty of Ruffians personality. “Our events are as much for the enjoyment of the team as they are for the customers,” admits Andrew.

The staff work together to tap into what is going to appeal to clients – the music, the entertainment, the food – everyone helps, from lugging furniture around and stocking the sinks with drinks to whipping around with the vacuum. It’s true teamwork – and it’s why Ruffians keeps taking home those Most Wanted trophies!

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“I HAVEN’T USED MY 27 YEARS WISELY. BUT ONE DAY THAT CHANGED!”

TOMMY CUNLIFFE, ONE-TIME ASSISTANT BARBER AT RUFFIANS AND THE IT LIST RISING STAR 2015, ON WHY HE PICKED UP THE SCISSORS

UNLIKE MANY YOUNG hairdressers, Tommy Cunliffe didn’t head to college or seek out an apprenticeship in his teens. He attended university in Nottingham, then stayed in the city to work in music events, booking gigs for the likes of Olly Murs and Zane Lowe. It was exciting, but he lacked direction, motivation and was unhappy. One thing he did enjoy was his monthly trip to the hairdresser…

“It was a time for me to enjoy myself, to kind of cleanse my soul and relax without the pressures of the outside world,” recalls Tommy. “That feeling you get when your hair looks on point, that confidence as you leave it’s difficult to describe – you feel new and refreshed. It’s how I had my ‘eureka!’ moment.” He quit his job and booked onto a hairdressing course, packed his stuff and moved to London to start again.

But this isn’t a fairy tale of easy opportunities – Tommy has had to work. He didn’t just fall into a job at Ruffians – armed with his NVQ2 from the London School of Barbering, he

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went for an interview, where boss Andrew Cannon recalls immediately noting “the passion in his eyes, the spring in his step”. But Ruffians wasn’t ready to take on its first trainee at its Covent Garden branch, and Andrew advised him to go elsewhere to get some experience. Tommy made it clear Ruffians was for him, and he’d do whatever necessary to become one of the gang. “We offered him some work experience and before we knew it he was sweeping the floor, entertaining our customers, stocking our shelves,” recalls Andrew, “and whenever he had a spare second, he was watching and learning from the team.”

Tommy had a mission: to be the best assistant, and his drive and determination were evident. Customer satisfaction is paramount, even if it means giving up his lunch hour to trek across London to return lost keys to a client or running out for a pint of milk. But what he prides himself on most is making sure barbers don’t have to ask for anything because

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PROBLem HANDS FAST

he’s already got it in place. Towels are stacked, combs are ready in Barbercide, tools are safely in their places...

He even sacrificed his day off to organise the inventory and stock room. “He puts himself forward for all our events, but what struck me was that he volunteered for something that ultimately didn’t help improve his hairdressing skills or anything that he could carry forward in his career – it was a truly selfless act,” says Andrew. “It might not sound like a difficult task, but it was a mess, and he fully embraced the task at hand. He would have been perfectly entitled to do it during work hours, but he chose to do it on his own time so that he didn’t miss time on the shop floor or any training and observing time. The trust that was gained, by Tommy from me, was huge. If he’s willing to take so much care over shelves of shampoo, imagine the care he’s taking in his relationships with clients.”

“Six months since his It List win, Tommy is now a graduate barber (he only needs to complete his cutthroat shave training to be fully fledged) and working on the Ruffians Art Team, with ambitions to one day manage his own shop (while still running a column, too!). But that’s not all: “I know it’s a bit cheesy, but my dream is to be the guy who cuts James Bond’s hair,” he grins. “He’s iconic, and I’d love to influence his style.” We wouldn’t put it past you Tommy!

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BECOME A STAR EMBARK ON YOUR EDUCATION JOURNEY WITH THE GHD STYLE SQUAD AND GRADUATE STYLING PROGRAMME

“IT’S BEEN SO MUCH FUN COMING TO LONDON TO MEET AND LEARN FROM EVERYONE. IT’S GIVEN ME A LOT TO TAKE BACK TO THE SALON AND ENABLES ME TO GIVE SO MUCH MORE TO MY CLIENTS” VICKY HENN, VICTORIA DI LUSSO HAIR SALON, MANCHESTER

THE GHD GRADUATE STYLING PROGRAMME NOW IN ITS SECOND YEAR, the ghd Graduate Styling Programme aims to develop skills, knowledge and confidence under the expert tuition of the ghd creative team and guest artists. Led by Zoë Irwin and Anton Alexander, the programme gives students the opportunity to concentrate on the areas that interest them the most, while still teaching them fundamental skills that are essential for a career as an award-winning stylist.

Regulated and certified by VTCT, each graduate will hold the QCF ghd styling qualification on completion of the course. So if you’re looking for more than a one-off seminar, then this could be for you.

Zoë Irwin, ghd UK brand ambassador, says: “It’s been a dream of mine for years to run a course such as the Graduate Styling Programme. These students achieve an incredible level of styling and indulge in their own bespoke journey.”

DISCOVER

THE GHD GRADUATE STYLING PROGRAMME WITH TASTER DAYS ON 1 MARCH (LONDON) AND 2 MARCH (LEEDS). EMAIL SEMINARS@GHDHAIR.COM TO BOOK A PLACE 68

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THE GHD STYLE SQUAD KNOWN AS A ‘finishing school for styling’, the ghd style squad gives a group of stylists aged between 18 and 21 a year of creative experiences to complement traditional training and refine existing skills. Now in its fifth year, the ghd style squad is one of the most sought after young talent teams in the industry.

The class of 2015/16 worked at a London Fashion Week pop-up, ghd media events and launches, giving them the chance to network and learn from the best in the industry, enabling them to create a strong portfolio.

And now the hunt is on for the next group of talented young stylists to join the ghd style squad. If you want to work with an elite ghd team and enjoy a year of money-can’t-buy experiences, enter now!

“GETTING ONTO THE GHD STYLE SQUAD GAVE ME OPPORTUNITIES I NEVER THOUGHT I’D GET. IT MADE MY PASSION STRONGER AND INSPIRED ME TO WANT TO DO MORE”

“MY YEAR WITH THE GHD STYLE SQUAD OPENED SO MANY DOORS AND GAVE ME AN AMAZING INSIGHT INTO HOW WIDE THE HAIRDRESSING INDUSTRY IS” CHRIS SOUTHERN, HEADMASTERS, 2014/15 STYLE SQUAD

COULD IT BE YOU?

CLOSING DATE FOR APRIL; APPLICATIONS IS 8 , EMAIL ST RE TE IN TO REGISTER GHDHAIR.COM. GHDSTYLESQUAD@ KE PLACE AUDITIONS WILL TA IN LONDON ON 10 AND 11 MAY

AYESHA KALYAN, 17A HAIR SALON, 2013/14 STYLE SQUAD Get ahead with ghd. For more information, contact your ghd account manager or call 0845 330 1133 69

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Paint a rainbow

Fudge Professional has relaunched its Paintbox Creative Conditioning Colour range, so you can create all the colours of the rainbow for your clients LAST SUMMER Lily Allen, Georgia May Jagger and Cara Delevingne were all spotted sporting rainbow-hued ponytails reminiscent of My Little Pony. And this summer is set to be no different, so make sure your clients get a head-start this year by offering them the award-winning Paintbox Creative Conditioning Colour range by Fudge Professional.

Combining the best-selling colours with two new soft pastel shades, the 10 core shades can be intermixed so that you can create any colour your client wants.

Designed to last up to 30 washes, depending on the condition of hair and the colour chosen, the updated Paintbox range provides you with a limitless colour palette and appeals

to those looking for an individual short-term hair change, as well as the chameleon types who can’t get enough of the pastel trend.

The semi-permanent Paintbox formulations are free of ammonia and peroxide, and they condition the hair while colouring thanks to the dual conditioning system.

Moisturising agents and keratin proteins protect and help to repair hair from within, while adding shine.

Bold, vibrant and fashion-forward, the Paintbox Creative Conditioning Colour range by Fudge Professional means you can now create any shade under the sun – no matter how crazy the next colour trend is!

WIN IT! We’ve got five Paintbox Tin

Intro Kits to give away (RRP £94.50).

Visit creativeheadmag.com to enter

LIKE WHAT YOU SEE?

E DISCOVER THE FUDG TION, PAINTBOX COLLEC LOUR EXCLUSIVELY IN CO FORECAST S/S16 – WITH THIS ISSUE!

Paint your own rainbow with the Paintbox Creative Conditioning Colour range.

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CR EATIV E HE AD AD VE RT OR IAL

“We’ve carefully selected each shade so they can be intermixed, giving an almost limitless colour choice. We’ve also kept our most popular Paintbox colour, Whiter Shade of Pale, which can be mixed with all the shades to make pastels, and launched two brand new pastel shades that are perfect for spring and summer” TRACY HAYES, GLOBAL HEAD OF TECHNICAL EDUCATION FOR FUDGE PROFESSIONAL

ARE YOU A MIX MASTER?

IF YOU ARE, YOU NEED TO ENTER THE NEW FUDGE PROFESSIONAL PAINTBOX MIXOLOGY MASTER COMPETITION! DESI GNED FOR COLOURISTS WHO WANT TO SHAR E THEIR ENERGY AND CREATIVITY WITH THE WOR LD, THIS FREE-THINKING COMPETITION PUTS EXPERIMENTATION AND INDIVIDUALITY AT ITS CORE. SO IF YOU WANT TO BE THE PAIN TBOX MIXOLOGY MASTER 2016, VISIT FUDGEPROFESSIONAL.COM TO FIND OUT MORE

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REALISM 72

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By Gary Hooker and Michael Young “When it comes to creativity, it’s about walking around with your eyes open and realising that sometimes the least obvious things can inspire you. A piece of fabric, a flower or even an electricity pylon… everything has shape, form and texture. What’s important is to understand that it’s not about recreating that kind of inspiration in hair, it’s about taking direction from it and allowing it to influence your work in a whole new way.

When you start to think like this, it unlocks creativity that you didn’t know was there. As hairdressers we have creativity in our blood, but it can sometimes get lost, and this is a great way of reawakening the spark and thinking differently.

It’s a game-changer.”

PHOTOGRAPHY BY JACK EAMES

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HAIR Gary Hooker & Michael Young for Hooker & Young, using Schwarzkopf Professional. MAKE-UP Megumy. STYLIING Alex Byrne

E C N A H C T S LA ED T I LIM

K O O B TO

ING N I A M E R S T E K C I T

IT’S COMING! GREAT MINDS. BIG IDEAS. POWERFUL STORIES.

GROW YOUR SALON BUSINESS

10 YEARS

20-21 MARCH 2016 Park Plaza Riverbank Hotel, London

WEEKEND PASS £225*† DAY PASS £115†

BOOK NOW 01434 610944 80-85_Salon Smart.indd 2

17/02/2016 13:03

Inspiring speakers Practical workshops Case studies Q&A sessions NEW! Showcase Non-stop networking

HEAR FROM THEM ALL

Marcus Allen Harrods Urban Retreat Nick Clark 93ft Nicky Clarke OBE George’s Hairdressing Laura Glazebrook and Sofie West LWPR Simon Harris mysalonmanager.co Katie Mulcahy Dale Hairdressing Jayne Prigent Jas Hair Group Adam Reed Percy & Reed Lee Stafford Ken West 3•6•5 Abby and Karly Whittaker Sarah Hodge Hairdressing Mitchell Wilson Laundry Tony Wood Tony Wood Hairdressing CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

#SALONSMART16

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TWO DAYS. ALL THIS!

Sunday 20 March

14.00 Hotel check-in opens for Weekend Pass ticket holders 15.15 A welcome to Salon Smart from Creative HEAD publisher Catherine Handcock

15.55 Marcus Allen

A firm Salon Smart favourite, Marcus Allen – group head of salon at Urban Retreat Harrods – will be focusing on recruitment and team development this time around, with an aim to employ 10 new members of staff in the months leading up to the event.

Look out for his unique diary of his recruitment journey.

15.25 Jayne Prigent

Owner of Salisbury salon group, Jas Hair – two-time winner of Most Wanted Best Local Salon and celebrating 25 years in business – Jayne Prigent is passionate about her local community, actively championing independent businesses and urging customers to ‘shop local’. But she’s not afraid to put her own business first in order to grow it in new, different and exciting ways. Hear about the experiences (some good, some not so!) that have seen the profile of the Jas Hair salon group soar.

19.30 Time to eat

Three-course dinner with wine. Enjoy!

21.00 Adam Reed

Sit back and enjoy a creative presentation by – and conversation with – Most Wanted Hair Icon Adam Reed and his Percy & Reed team.

18.00 Meet & Mix

Sip a glass of bubbly and talk shop with Marcus Allen, Simon Harris, Lee Stafford, Ken West and Abby and Karly Whittaker in this convivial session.

22.15 Goodnight!

Overnight accommodation with breakfast, based on two sharing a twin/double room, is included within the Weekend Pass ticket price.

WEEKEND PASS £225*† DAY PASS £115†

BOOK NOW 01434 610944 80-85_Salon Smart.indd 4

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Monday 21 March

09.15 Catherine Handcock introducing the theme of the day: how to get noticed 10.30 The Salon Smart Workshops 09.40 Roll up your sleeves for Salon Smart’s Mitchell Wilson masterclass. Part 1 focuses on how to and Nick Clark market your salon and team to clients, Laundry in Sheffield stormed to victory as Most Wanted Best New Salon in 2014, with a branding and communications strategy that blew everyone away. Hear from owner Mitchell Wilson (pictured) and designer Nick Clark on how they got it right.

10.00 NEW! Famous 4:5

The Boutique Atelier’s Richard Phillipart talks about balancing international Fashion Weeks and his Cheshire salon.

10.10 Laura Glazebrook and Sofie West Not everyone can afford to hire a PR agency.

Here, Laura Glazebrook and Sofie West from LWPR (selflessly!) share tips and tricks for a DIY strategy that will turn all the right heads.

CREATIVEHEADMAG.COM/SALONSMART

13.50 Team Talk: George’s Hairdressing

while Part 2 focuses on how to work with local and national press. Unmissable.

11.20 NEW! Famous 4:5

15.05 NEW! Famous 4:5

Magic Scissors founder Tony Wood talks about his charity initiative in this quickfire pop-up session.

11.30 Ken West

The education director for 3•6•5 reveals how a drop in young people pursuing hairdressing has impacted training.

15.15 The Salon Smart Workshops Time to attend your second session.

16.00 The Nicky Clarke story

Ninety minutes of business networking with leading industry brands, including Goldwell, KMS California, 3•6•5, BaByliss PRO, Hairaisers, Heat Treat, Millennium, National Hairdressers’ Federation, Nicka K New York, Salon IQ, Santander, Treatwell, Viviscal and Windle & Moodie.

@CREATIVEHEADMAG

14.20 Think Tank

The chance to put your burning business questions to our panel of eminent industry experts.

In this slot: Katie Mulcahy. She won Most Wanted’s One To Watch award in 2009 – six years later and she’s the reigning Most Wanted Colour Expert champ. What’s her standout?

11.50 NEW! Showcase

This Leicester salon group has a reputation for breeding industry stars – Rita Ora’s stylist Chris Appleton and Layered Salon Star Natalia Maxwell to name but two. So what’s its secret?

Not just another interview! Creative HEAD editor Amanda Nottage asks Nicky what it’s like to be one of the most famous hairdressers in the world. A fascinating session with a legend.

CREATIVEHEADMAG

#SALONSMART16

CHOOSE YOUR TICKET 80-85_Salon Smart.indd 5

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E C N A H C T S LA ED T I LIM

K O O B TO

ING N I A M E R S T E K C I T

TWO-DAY BUSINESS PACKAGE WEEKEND PASS £225*† Sunday 20 and Monday 21 March 2016 Your ticket includes: l l l l l l l l l l

London’s 4-star Park Plaza Riverbank Hotel provides a luxurious setting for Salon Smart guests. Situated near London’s South Bank with views over the River Thames, the city’s key attractions – such as the London Eye and the Houses of Parliament – are within walking distance.

Salon Smart Weekend Pass ticket-holders will enjoy a comfortable stay in fully air-conditioned rooms with flatscreen televisions, mini-bar, tea and coffee-making facilities. Hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi. 24-hour room service is available.

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l

All main stage speaker sessions Meet & Mix reception Three-course dinner with wine After-dinner hair presentation Overnight stay (Sunday) with breakfast Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

*Based on two people sharing a twin/double room. £50 single room supplement applies.

SPONSORED BY

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MONDAY ONLY SCHEDULE

DAY PASS £115† Monday 21 March 2016 Your ticket includes: l l l l l l l

Monday’s main stage sessions Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

20-21 MARCH 2016

Park Plaza Riverbank Hotel, London

BOOK NOW 01434 610944

†Price includes VAT. Ticket terms apply: visit creativeheadmag.com/salonsmart/ticketsandvenue

CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

#SALONSMART16

IN ASSOCIATION WITH HAI R AI S ERS

®

PROFESSIONAL

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T OP SH EL F

ALL THINGS ECO

GOING GREEN IS NOW MAINSTREAM, AND RIGHTLY SO – A MORE ECO-FRIENDLY BUSINESSES IS NOT ONLY KINDER TO THE EARTH, BUT CAN MEAN BIGGER PROFITS And there’s no need for large investments in order to start reaping the rewards of a greener salon. Research by the University of Southampton estimates that a one per cent change in salon behaviour can see a 10 per cent saving in costs – not to mention a reduction in carbon emissions and water pollution. Making simple adjustments such as swapping to eco-friendly shower heads and recyclable towels not only saves resources and time, it also enhances the client experience.

Vogetti disposable towels are ideal for saving on water and energy, and they are full biodegradable, too.

SALON PRICE: £75 PER BOX OF 500

Colour range Essensity from Schwarzkopf Professional is free from ammonia and silicone and provides brilliant coverage.

IN-SALON SERVICE

Natural product and treatment options are more popular than ever – The Soil Association’s Organic Market Report discovered that sales of certified organic health and beauty products in the UK increased by 20 per cent in 2014 as clients become more aware of what they’re using on their hair and skin. Gentler botanic ingredients can provide stunning results while minimising pollution and irritation.

Clients are keen to take natural products home with them, so well-stocked green shelves can offer a healthy retail boost...

Pureology shampoos are packed with antioxidants and plant extracts to perk up colour and are concentrated, so you get more washes per bottle.

RRP £16

RRP FROM £24

bespokehaircare. co.uk

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Swedish favourite Maria Nila has added three new products to the all-vegan Style and Care range, ideal for over-processed hair that craves a boost of hydration and shine.

Strengthening Serum from Wella Professionals Elements uses a tree extract to form a protective shield around the hair that doesn’t compromise movement.

One minute is all it takes for the all-organic Goldwell Dualsenses Green Pure Repair 60 sec Treatment to get to work, revitalising split-ends and dry strands.

Paul Mitchell’s Tea Tree Bonus Bag duos are available in three formulas and for every one sold Reforest’Action will plant a tree in Peru or Haiti.

wella.co.uk

goldwell.com

paulmitchell.com

RRP £16.95 EACH

salon-services.com

SERUM RRP £21.99

pureology.co.uk

Maintain the Mane shampoo and conditioner from O&M are full of botanicals and essential oils.

RRP £13

RRP FROM £16.50

A T T H E B A C K WA S H Making eco-conscious changes in your salon doesn’t require lots of effort. Ecoheads can cut your water usage while doubling the pressure – all you need to do is swap from your traditional shower head and start saving. Add to the experience with HeadBed from Salon Eco, a headrest cushion that minimises water leakage and speeds up the colour removal process. Clients will appreciate the comfort safe in the knowledge that small details reduce wastage.

ECOHEADS SALON PRICE £120, HEADBED PRICE £72 salon-eco.com 86

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Hair by Antoinette Beenders for Aveda

#Eco

AVEDA IS DEDICATED to sustainability and is a trailblazer when it comes to being kind to the planet – it’s the first beauty company to use 100 per cent wind power in its manufacturing process, and has pioneered Earth Month (this April, mark it in your diary!) to raise funds for sustainable projects all over the world. And the brand is always finding new ways to get greener, however big or small – the innovative Shampure Dry Shampoo is aerosol-free and delivers an invisible mist of natural powders and a calming aroma distilled from 25 flowers and plants.

“I’d like to think we’ve proven all the doubters wrong,” says international creative director Antoinette Beenders about those who still question the performance of greener products. “I’m personally involved in making sure they work. Our hairspray, Control Force, took five years to perfect. I’m so demanding,” she laughs. “I’m sure the lab dreads me coming in!”

RRP FROM £22 aveda.co.uk

The Oway Hair and Scalp Bath gently cleanses, while Frequent Use Conditioner increases strength.

RRP FROM £17.50 oway.co.uk

Your Hair Assistant is a new line of seven products designed by Angelo Seminara for Davines, refreshing the art of the blow-dry while keeping an eye on the planet.

RRP FROM £18.90 davines.com

The new Energising Blend range from milk_shake stimulates hair for a boost of healthy growth and natural strength.

RRP FROM £14.99

milkshakehaircare.co.uk

Designed by Elisa noni, and Stefano Giovan is tti Alu Green from Male led yc rec composed entirely of le lab yc rec and/or zero-mileage a for start materials. A perfect ms! ea dr n ee gr salon with 5 maletti.co.uk SALON PRICE FROM £1,03 CREATIVE HEAD

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#Eco

(GREEN) FLOWERS OF SCOTLAND THESE SCOTTISH SALONS HAVE ECO-FRIENDLY BUSINESS MODELS SUSSED – WE FIND OUT WHY THEY BELIEVE GREEN IS GREAT

ÉLAN HAIR DESIGN IF YOU’VE WON 21 awards for your eco-friendly hair salon, you must be doing something right. Based in Inverurie, Aberdeenshire, Élan Hair Design’s green journey to success began with a £250,000 refurbishment of its premises four years ago, aimed at reducing its carbon footprint. The salon has developed innovative methods to do just that, including designing a system to send hair clippings and other biodegradable waste to be spread as compost on local farmers’ fields. Unique measures such as these have allowed the salon to divert an incredible 95 per cent of its waste from landfill. The salon has also introduced a carbon management plan, which has led to the salon cutting its emissions by a whopping 94 per cent.

“Many local business owners have come into the salon to find out how they could adapt their firms to become more eco-friendly,” says Lorna Milton, director of the salon.

ANDERSON’S HAIR GLASGOW-BASED Anderson’s Hair, the Most Wanted Best New Salon of 2015, has made concerted efforts to keep the use of energy and water low – recycling; motion-activated LED lights; upcycled furniture; and colour and products from green favourite, Davines.

There’s a living wall at the backwash and the hairdressing sections have been hand made from reclaimed wooden floorboards, while the retail area features upcycled wooden cable drums.

The reception desk and the coffee bar waiting area are both made from recycled wooden pallets. “It was very important that we didn’t go and use new materials when we could reuse existing ones,” says owner Keith Anderson. The salon has partnered with PlanBee to help boost numbers of honeybees and safeguard their natural environment, with fundraising measures reaping donations towards a real beehive.

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CR EATIV E HE AD AD VE RT OR IAL

r e t h g i L than air ush? Think again.

Think this is just a br irbrush is one of the The AirMotionPro ha s in the world most advanced brushe

h. It NO ordinary hairbrus AIRMOTIONPRO IS ter. bet ir; it helps make hair doesn’t just brush ha sh bru gned, multi-use How? The British-desi n g AirShock absorptio din en t-p en features pat r on tea d an ar we ly dai uces technology, which red n tio an air-cushioned mo the hair by providing . ials ter with Superlite ma

AirMotionPro technology provides: due to three • Better penetration diameters different lengths and of bristle perfectly balanced, • Better grip with its non-slip handle as it glides • Less hair breakage lessly, through the hair effort even in the shower

‘We absolutely love the new AirMotionPro brush. The handle is awesome – the rubberised grip means it never slips and it feels incredibly light” RICHARD PHILLIPART, THE BOUTIQUE ATELIER

Discover the future of hairbrushes today with AirMotionPro. To find out more, call Jaz Jandu on 020 3488 0883 or email jaz@newera-distribution.com CREATIVE HEAD

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THE INCREDIBLE

AHEAD OF THE LAUNCH OF KÉRASTASE INCROYABLE BLOWDRY AT THE END OF MARCH, SESSION MAESTRO LUIGI MURENU PRESENTS HIS RESTYLING REPERTOIRE WITH MODEL ANJA RUBIK – BECAUSE ONE LOOK IS NEVER ENOUGH PHOTOGRAPHY BY LUIGI AND IANGO CREATIVE HEAD

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HAIR Luigi Murenu for KĂŠrastase Incroyable Blowdry. STYLING Melanie Ward. MAKE-UP Virginia Young SEE MORE of the collection online, visit creativeheadmag.com

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SEASON OF

LONGING

THERE’S A SPRING IN OUR STEP, THANKS TO THIS PASTEL-TINGED COLLECTION FROM CHELSEA FAVOURITES, LOCKONEGO PHOTOGRAPHY BY JAMES AUGUSTUS CREATIVE HEAD

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HAIR Lockonego Art Team. MAKE-UP Camilla Tew, Maria Bortolussi. CLOTHES Baar & Bass

GO BEHIND THE SCENES

at the shoot with Layered editor, SJ Corfield-Smith!

Layeredonline.com

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Hitting the bleach for Britain's Next Top Model Sty lin g KY E At NY Fas hio n Wee k

With Jorgie Porter at the Nation al Television Award s

In the

One of my 'favourite look s' #BNTM ma keo vers

frame

Matthew Curtis, lead stylist on Britain’s Next Top Model and founder of Matthew Curtis Hair Design, snaps away...

Sty lin g for a ca mpaig n shoot on Brita in's Next Top M od el

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Wit h Nik ki San ders on at the Nat iona l Tele visio n Awards Winn ing big at Pride of Stratford 2016 Bu sin ess Award s

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At my Hoa r Cross Ha ll Spa Ha ir Ret reat with my PR, Sa m !

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On ca mera at #BNTM with Abbey Cla ncy

Cli pped!

Getting quiz zed at Me n's Fashion We ek in New York CREATIVE HEAD

17/02/2016 13:23

Patent Pending

Patent Pending

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THE NEXT GENERATION IN PROFESSIONAL STYLING IS EPIC™

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Extra long carbon infused barrel provides superior thermal styling. High heat & chemical resistant.

BEAUTIFUL STARTS HERE. PROWETBRUSH.COM

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