£4.50 JULY/AUGUST 2021
JULY/AUGUST 2021 CREATIVEHEADMAG.COM
YOUR LIFE IN COLOUR
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Virtual Transition by Rush Hair
GET READY TO BE AWED BY EXCEPTIONAL ARTISTRY. AS WE LOOK AT THE STUNNING WORK SEEN AT PREVIOUS GRAND FINALS, IT'S TIME TO MEET YOUR SHOW TEAMS FOR THE 65TH L’ORÉAL COLOUR TROPHY GRAND FINAL – THE VIRTUAL EDITION
Having thrilled the crowd at the 2016 L’Oréal Colour Trophy Grand Final, the art team from Rush Hair is back to blow your mind once again. The show – Virtual Transition – is inspired by the phenomenon of virtual influencers. These digital characters are created using CGI and take on human influencer roles, promoting brands on social media and even ‘socialising’ and hanging out with human influencers and celebrities.
“THE SHOW WILL TAKE YOU ON A JOURNEY INTO A DIGITAL REALITY, BLURRING REAL LIFE WITH A VIRTUAL WORLD”
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I by Sugar Culture
Adding a sweet touch to the upcoming Grand Final show will be Sugar Culture. The Dublin-based hair and beauty group – which includes Brown Sugar, Sugar Cubed, Sugar Daddy Barbers and Sugar Coated – will be revealing a stellar digital runway show. It’s the fourth time the group has wowed with a presentation for L’Oréal Colour Trophy, with 2018’s ‘Born Naked’ an electrifying model versus drag queen showdown. The artistic team, selected by founder Mark O’Keeffe, has curated an immersive virtual show that enforces the message of equality. The concept, I, is centred on the noun's definition: someone aware of possessing a personal individuality. To pull off this epic task, the team is working with a plethora of talents, from choreographers, storytellers, animators, designers, stylists, dancers and more…
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“VIEWERS WILL BE BROUGHT ON A JOURNEY THAT ENCAPSULATES PEOPLE’S PERSONAL RELATIONSHIP WITH THEIR HAIR. THE SHOW INTENDS TO HIGHLIGHT HOW HAIR AND BEAUTY HAS CONTRIBUTED TO OUR EVOLUTION”
Borderless by Brooks & Brooks Sally and Jamie Brooks, founders of the iconic London creative powerhouse, are joined by Grace Dalgleish and Marlon Hawkins for the kind of presentation that audiences will be talking about for years. If it’s anything like the spellbinding show seen at the L’Oréal Colour Trophy Grand Final in 2016, you will be captivated by the intricate, the technical, and the fantastical.
“BROOKS & BROOKS IS EXCITED TO OFFER AN IMMERSIVE EXPERIENCE, A JOURNEY ESCAPING REALITY – TRANSPORTING YOU TO A CREATIVE DIMENSION... EMPTY YOUR MIND, INDULGE YOUR CREATIVITY, GRAB A DRINK AND JOIN US!”
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Vantage by Toni&Guy
“WE HAVE CREATED A DIGITAL WORLD WHERE HIGH FASHION AND ETHEREAL DRAMA COLLIDE TO BRING YOU A CAPTIVATING FASHION FILM FULL OF BEAUTY AND INDISPUTABLE TONI&GUY CREATIVITY”
After amazing audiences at the 2017 L’Oréal Colour Trophy Grand Final, Toni&Guy is back to showcase an original, inspirational and interactive display catapulting you into a world where high fashion and ethereal drama collide. It will beautifully demonstrate the International Artistic Team’s unbelievable dexterity and phenomenal creative vision. Watch the innovation progress throughout, as the team – including international artistic directors Cos Sakkas and Efi Davies, and international technical directors Jo O'Neill, Siobhan Golden and Francesco Fontana – take you on a three-chapter journey from ready-to-wear hair, art house and fashion, through to extravagant and out-ofthis-world creations that truly expose the technical flair, diversity and skill behind the Toni&Guy Artistic Team.
THE VIRTUAL EDITION OF THE L'ORÉAL COLOUR TROPHY GRAND FINAL IS ON MONDAY 13 SEPTEMBER. SEE ALL THE DETAILS AT LOREALCOLOURTROPHY.COM
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THERE HAVE BEEN many knock-on effects of the pandemic, but one with a direct impact on your clientele has been the growing number of people suffering from hair thinning and hair loss. Whether that’s down to illness or stress, the result is more of your clients are experiencing this confidence-shattering blow, no matter their gender, ethnicity, or even their age. This is an incredible opportunity for you as an expert to be their trusted go-to for real and practical solutions, and obviously that’s also an amazing chance to build up your business, too. Turn to page 76 for a step-by-step approach. However, now that vaccination numbers are growing and further restrictions are hopefully being lifted later this month, there is some light at the end of this pandemic tunnel. For us at Creative HEAD, that’s planning real, in-person events (turn to page 38). For you and consumers that also means a bit more freedom – weddings, perhaps venturing back into offices and gyms, or a holiday on the cards (most likely in the UK). Consider the service and retail opportunities that a bit more movement present; our On the Go feature (from page 48) will help you visualise them. Essential summer reading…
Amanda Nottage Editor
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It’s not only the weather that’s heating up – our events calendar is looking hot, too! Kicking oﬀ with SELF/STYLED Sunday on 18 July, serving up live masterclasses from L’Oréal Professionnel Paris and Pulp Riot, see page 46. Next, The Coterie is back IRL with TWO events – London on 19 July and Brighton on 9 August. We have live hair work, cool conversations, and goody bags – all lined up (page 38). Missed Salon Smart LIVE? You don’t have to miss out! Play it back with an on-demand pass (see page 62). Better still, subscribe for FREE to Salon Smart HUB and get your pass at the VIP rate. June saw the close of this year’s Most Wanted and The It List for entries, so look out for the list of ﬁnalists on 7 July. creativeheadmag.com/events
VIRTUAL TRAINING VIRTUAL HAIR EXTENSION EDUCATION IS NO LONGER A FUTURISTIC FANTASY, IT’S HERE TODAY! Now is the time to look at new services to introduce to your business to boost revenue streams the moment your doors re-open. Offering Great Lengths is a proven winner and certiﬁcation training is available to complete NOW. Flexible, efﬁcient and all within the comfort of your own home or salon. No waiting lists, no overnight stays away and no extra travel expenses needed, there is nothing stopping you! Get started straight away and become a certiﬁed Great Lengths stylist. Build your skills with our expert education team. Work through a series of modules together covering all theory and practical elements. Pass feeling 100% conﬁdent and ready for a new world of extensions. Scan the QR code below to discover how you can become a Great Lengths certiﬁed stylist and transform your business this year.
WHAT’S INSIDE ON THE COVER
MY EVER CHANGING MOOD ON THE GO Manifesto presents a snapshot of the finest modern male grooming techniques
L’Oréal Colour Trophy 2021 from L’Oréal Professionnel Paris
Top tips from the experts and all the tools and products you need to make the most of the summer as we head back to normality
Hair loss and hair thinning are hot topics for clients after the pandemic
The only way is up for Justin Mackland of Ishoka Salon
ONLINE AND DIGITAL ASSISTANT
AMANDA NOTTAGE DEBORAH MURTHA
CHIEF SUB EDITOR ADAM WOOD
ONLINE AND DIGITAL EDITOR
COMMERCIAL DIRECTOR LAURA TUCKER
CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS
CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS
CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN
Creative HEAD is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 email@example.com
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
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Images courtesy of L’Oréal Professionnel Paris
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
NHBF AIMS TO OPEN UP APPRENTICESHIP CONVERSATION THE NHBF IS launching a campaign on the future of hairdressing and new talent this July, to kickstart a conversation with #ShapingTheFutureOfIndustry. Its annual Industry Statistics show a decline in hair and beauty apprentices since 2018, with the rise of the self-employed hairdresser having an impact, as they are unlikely to hire anyone else, especially a trainee. Yet it also points to a hybrid model, where a salon invests in trainees, nurturing them until they are ready to become self-employed. Another barrier includes salons being unable to afford older learners due to the higher rate of National Minimum Wage afforded to them. There is concern too regarding new T-Levels, where learners demonstrate ‘threshold’ competence – the very basic level of hairdressing ability. Yet there are also positives, including anecdotal evidence of more apprentices being hired to cope with post-lockdown demand and more interest in hairdressing as a career. The NHBF is keen to hear from you – share your thoughts @nhbfsocial using #ShapingTheFutureOfIndustry.
Style wild and free with ghd unplugged, a sleek and compact straightener with all of the iconic brand’s stellar technology poured into it. And you can easily charge on the go with its USB-C charger to evolve looks almost anywhere. ghdhair.com
L’Oréal Professionnel Paris supports fashion’s future stars CENTRAL SAINT MARTINS partnered with long-time sponsor L’Oréal Professionnel Paris to help BA Fashion students prepare hair looks for their end of year show. Among the stylists offering online aid to the students was The It List Visionary 2020 winner Marlon Hawkins from Brooks & Brooks, who worked alongside Nathan Harker of Seanhanna, and Roman Sys of Trevor Sorbie, for L’Oréal Professionnel Paris. The team conducted virtual sessions to guide the students, who were tasked with designing and creating their own hair look for the show, where they were also modelling their creations themselves. Marlon, Nathan and Roman were then on-hand backstage in an outdoor setting on the day, to offer assistance to the students ahead of the live presentations. L’Oréal Professionnel Paris also backs an award to celebrate the most talented student of the year, judged by a panel of industry experts, which was presented to Seli Arku-Korsi. One of the fashion calendar’s highlights, the BA Fashion show shines a spotlight on the industry’s future stars and this year launched with a live presentation to a series of small, socially-distanced audiences.
The P R Brief
SLBPR’S SHARON BRIGDEN SHARES HER MUST-DOS FOR AWARDS
Congratulations, you’ve been nominated for an award! So... what’s next? You need tell everyone, of course! Good luck for the Most Wanted and The It List Grand Final!
DO THIS NOW
• Find out from the organisers if there is a special logo you can use on your social, website and in the salon • If you’re a finalist in #MWIT21, the Creative HEAD team will send a press release to your local paper, but make sure you get a copy to send as well, along with a high-res image of your salon, you and/or your team • If the press is reluctant to publish, give them a nudge with a ‘hook’ – such as ‘only local salon to be nominated’ 2021
• Let all your influencer partners know – they may not post about it but it gives you a reason to make contact. It also reinforces your position as one of the best salons in the area • If you’re nominated for a photographic award, double check if you’re allowed to send the nominated image to the media and that you’re allowed to post it on social. If you’ve finalised for Most Wanted Hair Trend, for example, you can showcase your image to local media and on your social!
KEEP YOUR EYES PEELED TO SEE IF YOU MADE THE FINALS OF THE MOST WANTED AND THE IT LIST 2021 AWARDS. FINALISTS ARE ANNOUNCED 7 JULY! 21/06/2021 14:43
L’Oréal Colour Trophy 2019 winner, Sinead Kelly
2019 show Prisms of Light, by Johanna Cree Brown of Trevor Sorbie
L’Oréal reveals LCT show teams THE SHOW TEAMS for the virtual L’Oréal Colour Trophy Grand Final UK & Ireland Awards have been announced. Brooks & Brooks, Rush Hair, Sugar Culture, and Toni&Guy will be presenting at the iconic colour competition, as it returns in an online format after being postponed last year. The competition celebrates its 65th anniversary and L’Oréal has opted to combine the UK and Irish grand finals, so that all the finalists can compete. Tickets cost £30 and are available at uk.lorealaccess.com; visit lorealcolourtrophy.com for more
That’s the increase in Google searches of ‘When do hairdressers open?’ following the reopening of salons on 12 April. Payment provider Dojo revealed further data on the highest average client spend between 12 and 29 April. It showed clients in West London spent £71.14 per appointment, with Edinburgh (£70.73) and Kingston upon Thames (£70.61) close behind
Care Behind The HAIR STANDARDS GET TEXTURE BOOST Chair launches A NEW SUPPORT network for workers in the barbering and hairdressing industry has been created. Care Behind The Chair (@carebehindthechair) is designed to help those who have or are currently experiencing mental health issues in any form to share informally and chat to others. Oran Lasocki, manager at Barber Barber in London’s Spitalfields, is behind the venture and hopes that through coffee and conversation events held digitally, it will become a safe space for the hair industry to come together and discuss common issues.
THE NATIONAL OCCUPATIONAL Standards (NOS) for Hairdressing have been reviewed to include a greater focus on texture and to provide new protocols for trichology. The standards have been approved by government after Habia and other industry bodies and employers formed an expert working group to review and make changes to better reﬂect modern industry needs, and to maintain and improve standards of practice. Joan Scott, chair of Habia, gave thanks to employers who contributed to the project, stating: “Hair standards have been updated to ensure they reﬂect current technical developments and meet the needs of the UK’s diverse community.”
ers now! TrendVision 2021 Photographic Winn Discover the Wella Professionals Grand the in ing inat culm ion, etit comp the They compete at the next stage of on sional/trendvisi Final in October. wella.com/profes
AHEAD What July and August have in store for... MARLON HAWKINS BROOKS & BROOKS
We are using this time to bring the team into diﬀerent projects – in a creative environment there is always something happening. Prep is underway for the L’Oréal Colour Trophy Grand Final show, and as the new Brooks & Brooks artistic director I am so excited to show you! 2020
2020 WINNER THE VISIONARY
KATIE MULCAHY PAINT & POWDER
We have LoxBox hair extension training with Michelle Griﬃn coming up, and we’re launching Bumble & bumble in the salon. In August we have our ﬁrst client evening event in over 18 months. This will give us a chance to let clients know about our new services. 2020
WINNER BEST SALON TEAM
MOVERS AND SHAKERS The Wella Company has appointed Josh Wood as its colour visionary Chiara Ferragni is the new international brand ambassador for ghd Bee Cottington has been promoted to colour director at Lockonego Sally Brooks has been named International Hairdresser of the Year at the Australian Hairdressing Industry Awards
With replaceable customisable colour sleeves
Scan the QR code for loads more info
Let Mother Nature work her magic with Revlon Professional Revlonissimo Color Sublime in 48 shades. It features coldpressed organic and natural oils and delivers up to 100 per cent grey coverage.
Long Hair from La Biosthétique is an eight-strong range of effective products for all-round protection for young roots all the way down to stressed, older ends.
RRP FROM £22.30 03330 142 444 labiosthetique.co.uk
New High Speed Toners alert from Pulp Riot! Moon Stone and Pale Pink join the gang of toners that can do their job in five minutes or less.
IN-SALON SERVICE 020 7391 7440 revlonproshop.com
Irresistible services consumers will want to snap up, selected by the Layered team
Thirty new shades have joined the Schwarzkopf Professional Chroma ID bonding masks collection, which features integrated bonding technology to keep colour and condition fab.
RRP £24.75 0800 526 741 schwarzkopfpro.com
Oribe has become synonymous with luxury, and it’s upped its game with the reveal of its first salon-exclusive service, Renewal Remedies Treatment Experience. It’s a two-step bespoke service and a quick backwash treat that won’t add on lots of time in the chair. Each customblended treatment delivers better texture and intense hydration by fortifying the hair’s inner structure, and also restores the damaged outer layer by creating a shield that locks in moisture. Choose the ideal Foundation base then mix with an Amplifier. IN-SALON SERVICE 020 3540 1200
Little Green is a range for babies and children that uses delicate formulas that are kind to the environment.
RRP FROM £9.50 SKILPATRICK@ EXPERTHAIR.CO.UK xpertprofessional.co.uk
Repair hair in your sleep with weDo/ Professional’s Nourishing Night Cream, packed with cupuacu butter and 97 per cent natural-origin ingredients.
RRP £21.95 CONTACT YOUR WELLA ACCOUNT MANAGER
Kulture74 has unveiled a new eco-friendly, bleach-resistant microfibre towel range in six colours. It washes and dries faster than cotton and uses 50 per cent less energy.
SALON PRICE £26.75 FOR 10 SKILPATRICK@ EXPERTHAIR.CO.UK xpertprofessional.co.uk 16
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The Restore Rituals Collection from Alterna’s My Hair. My Canvas. offers boosters that can be used alone or with the new Cool Hydrations Nourishing Masque. Choose from Glow Crazy Shine or Jelly Fix Repair.
RRP FROM £22.25 AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS alternahaircare.eu
Clients will be spoilt for choice this summer with seasonal treats from Neäl & Wølf – the blonde summer bag will sell out fast…
RRP FROM £19 01282 444 900 nealandwolf.com CREATIVE HEAD
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS How often in hairdressing can you say: “Well, I’ve never seen that before?” Prepare to utter those very words once you’ve seen the Bleach Finder Shampoo, part of the Unbreak My Blonde collection from Matrix, a new way to approach blonde work. This innovative, deepcleansing formula turns from sunny yellow to bright pink when it comes into contact with lightening agents, making it your new BFF when creating all sorts of blonde looks. Keep rinsing until you no longer see pink, and you know you’re ready to go. Unbreak My Blonde is all about bolstering your confidence to perfect anything from tonal shifts to a full white-blonde lift. The Shampoo, Conditioner and Leave-In Treatment are your insurance policy care products that help to maintain clients’ bonds between appointments, and are rich in citric acid to help leave hair feeling stronger and looking healthier. And let’s not forget the sparkling tones of the new SoColor Sync Opal Acidic Toners. Talk about eye-catching, these provide long-lasting colour with iridescent shine in four new shades: 10PA, 10PV, 10PG and 10PV.
IN-SALON SERVICE, HOMECARE RRP FROM £13 0800 030 4034 matrixhaircare.co.uk/ trends/discoverumb
IT’S ALL ABOUT… GLOW The That’so Glowy Gold Shimmering Dry Oil is enriched with hemp oil, which is packed with omega 3 and 6, to deliver a light and luminous finish for super-shiny hair. It’s beautifully scented with jasmine and amber, too.
RRP £34 0844 854 7867 thatsoskincare.com
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Bridal expert Sheree Thompson is the brains behind Siren Hair & Personal Care, a new cruelty-free range of seven treats infused with argan oil and full of essential nutrients, anti-oxidants and anti-inflammatory compounds.
RRP FROM £9 01527 854 839 sirenluxuryproducts.com
SUCCESS IS A MATTER OF PERSPECTIVE. SOMETIMES IT’S A CASE OF TAKING A STEP BACK AND REASSESSING WHAT’S WORKING? WHAT DO I NEED HELP WITH? WELLA PROFESSIONALS IS HERE TO HELP REFRAME ANY ISSUE AND GIVE YOU THE TOOLS YOU NEED TO THRIVE IN ASSOCIATION WITH
We’re all celebrating the ability to meet up and resume inperson education, but it can’t be denied that the pivot to digital learning proved to be an asset that we won’t be discarding any time soon. Its ability to work around your needs, your situation and your location means it will continue to be an invaluable learning tool. Wella Professionals introduced the Digital Learn Lounges 18 months ago, and since then thousands of stylists and colourists have joined, more than 15,000 to be precise! They offer a series of 20 short courses, split into three segments: Craft, Informative and Business. Each hour-long course covers a different, useful element – one day it might be how to show off Your Social Side, the next it’s all about The Business of Colour. It’s all about keeping that connection, staying curious and inspired. There are courses running at various dates throughout 2021, available to all. Contact your account manager, Wella educator or local studio for more information
THE COLOUR CLINIC IS OPEN… “The biggest challenge we face is the frequency of colour visits and encouraging colour sales. It’s led me to reconsider the way we market our colour services and how we talk about colour in the salon. I’ve found personalising and branding our services very useful. We change our colour menu every six months and create new seasonal services inspired by the latest fashion and interior colour trends. I’m a true believer in finding inspiration from outside your industry – it keeps your work unique, current, and creates really powerful stories. Bring the looks to life using printed moodboards made up of things such as lifestyle images, paint swatches and the latest fashion trends. Allow clients to identify with the images; it will be an opportunity to talk about shades, suitability and placement, while also broadening the scope of colour options rather than a static menu option of ‘highlights or balayage?’. Colour is becoming more and more personalised; so we have a chance to celebrate our unique selling points. Client loyalty increases when there is a service specifically offered by you that they can’t necessarily get elsewhere – offering a personalised and bespoke service with a takeaway retail product built into the price also helps encourage retails sales through your salon. The slightest difference is what makes your work unique, so why not market that and capitalise on it. Agility should be at the heart of everything we do, both business-wise and creatively.” 18
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@chelseagirl_x, hair by Jordanna Cobella
HOW TO EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE AND S CRAFT EXPERT OVERCOME IT. JORDANNA COBELLA, OWNER OF COBELLA LONDON AND WELLA PROFESSIONAL WITH CLIENTS (@JORDANNACOBELLA) EXPLAINS WHY YOU NEED TO REFRAME THE HAIR COLOUR DISCUSSION
SHELFIE TIME Koleston Perfect Me+ has a wide range of tones which allows our team to achieve and deliver any blonde imaginable to our guests. The key is to partner your Koleston Perfect Special Blonde with Welloxon Perfect, so that you benefit from the innovative technology and the incredibly reliable results. You can achieve the purest form of blonde while keeping hair in its optimum condition, which we love.”
CR EATIV E HE AD AD VE RT OR IAL
PATRICK GILDEA, PATRICK GILDEA HAIRDRESSING & BEAUTY @PATRICK.GILDEA.HAIR
WHY I’M WELLA
I absolutely love our relationship with Wella Professionals. I find the colour choices brilliant, performance is reliable, and colours are easily removed. I have found shades that I never knew I needed and wonder how I managed without them! We get a crazy amount of shine, and clients comment on how much they love the feel of their hair – not to mention that they find their colour lasts longer. I genuinely feel that Wella colour has made me a better colourist. Wella is also brilliant with the different options of salon training that it offers, including the Master Colour Programme, which we are aiming for our whole team to complete in the near future.” DALE HOLLINSHEAD, HAZEL AND HAYDN, @HAZELANDHAYDN
NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD
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COLOR mask FRESH REVIVE, REFRESH AND HAVE
Zero damage colour depositing masks to maintain or transform your colour BOTH IN SALON AND AT HOME. education.wella.com uk.wellastore.com @wellahairuki #WellaColour
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WHY DID YOU WANT TO BE A HAIRDRESSER? I didn’t start hairdressing until I was 25. I was happy in previous jobs after leaving school, but I knew there was something else out there for me. I have always been obsessed with fashion and hair. Because of my age it was a little trickier for me to get an in-salon position, but I had determination and the right attitude and Ishoka took me under its wing, which I will forever be grateful for.
JUSTIN MACKLAND INSTAGRAM: @JUSTINATISHOKA SALON: ISHOKA
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? In 2019, I was picked to represent the UK on Schwarzkopf Professional’s #SKPCollective digital ambassador team. This was a huge opportunity to really grow, both personally and as a stylist. I was given many opportunities to work alongside my hair heroes at huge events and even judge categories at major awards. And I’ve just been picked for a second time to join the #SKPCollective! I’m also set to be educator for Scotland with a huge hair extensions brand – so watch this space!
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WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I really want to follow in my mentor Philip Bell’s footsteps and become an educator for both the salon and Schwarzkopf Professional. It’s so important that the next generation have mentors and educators in their lives. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Ooh, it would be working at London Fashion Week or even Paris or New York! I love travelling and working in fast-paced environments.
! y ll u f it Live www.alfaparfmilano.com
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Inside story SONTÉ EDINBURGH
The vision at Sonté was simple: to create a beautiful, warm, relaxing space, where clients feel as though they were at a friend’s place for coﬀee. Founders Iain Irvine and Robbie Purves also felt strongly about being as eco-conscious as possible, researching how best to stay green while producing a high-end salon experience. There’s limewash on the interior walls, LED lighting throughout, the salon uses sustainable brands FFØR and Oway, and it has teamed up with the Green Salon Collective for recycling – they’ve thought carefully about their ecological impact. Keeping the space as open and light as possible was a goal, so down came partition walls, with the pair opting for custom-made freestanding mirror units that can be moved, accentuated with the clean lines of the Takumi furniture and backwashes. Beautiful ribbed glass screens oﬀer privacy at the backwash, while smart bulbs can be dimmed for relaxing head massages.
HOT BUY COMFORT STATION
If ever we needed a little colour in our lives it’s now… and Pahi delivers with the on-trend Mayer workstation and the Hampton chair for reception, which sets the tone for comfort as early as possible! MAYER PRICE £1,250+VAT, HAMPTON PRICE £695+VAT 01670 738 979 albertewandesign.com
now open BRAVE, STRONG, BEAUTIFUL, EDINBURGH Scotland’s first social enterprise salon; Brave, Strong, Beautiful has opened a second site to support more young people from disadvantaged backgrounds build careers in hair and beauty.
GOOD CLEAN FUN
*Versus formula without conditioner system
WELCOME TO THE CLEAN BEAUTY ERA – WHERE CLIENTS ARE LOOKING TO FULFIL THEIR COLOUR AMBITIONS AND FEEL GOOD ABOUT IT. JOIN THE GREEN TEAM WITH REVLON PROFESSIONAL REVLONISSIMO COLOR SUBLIME
THE RISE OF ‘clean’ or eco-friendly beauty shows no sign of stopping. In Wunderman Thompson Intelligence’s annual forecast of consumer trends for the coming year, it conﬁrms that clients’ awareness of their impact on the planet and their desire for more natural ingredients is only growing. “Appetite for foraged and wild-harvested ingredients is expanding beyond the culinary industry. Beauty brands are bottling these hardy and powerful plants to deliver potent results for skincare enthusiasts – while reminding consumers that nature knows best,” the report states. Take a step forward and return to the natural world without compromising on quality, with Revlon Professional Revlonissimo Color Sublime. This vegan colour line is an ammonia-free, nature-inspired line of permanent colour that delivers on all levels of client desires. Clean formulas? Check. Trusted results? Check. Environmentally friendly packaging? Check!
This line takes things back to Mother Nature. Mineral oil and silicones are replaced with organic and natural oils, which are cold pressed for maximum eﬃcacy, delivering up to 100 per cent grey coverage and astonishing vibrancy.
The Dual Action Vegan Color System strikes
the balance between science and nature. Mix and match the 48 intermixable shades to create looks that are up to twice as strong, shiny and stunning.*
We all know how wasteful the hair industry can be. Revlon Professional has produced an uncompromising product that still reduces
its environmental impact. Each colour comes in recyclable aluminium tubes, printed using eco-friendly inks and using PCR plastics where possible, 60 per cent less plastic and 25 per cent less paper content.
“Sustainability is the word on everybody’s lips, so it’s fantastic we can oﬀer this natural, vegan colour without any compromise on results” MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR
JOIN THE GREEN TEAM WITH REVLON PROFESSIONAL REVLONISSIMO COLOR SUBLIME. VISIT REVLONPROSHOP.COM FOR MORE DETAILS OR CALL 020 7391 7440, FOR STOCKIST ENQUIRIES EMAIL CUSTOMERSERVICE.UK@REVLON.COM @revlonprofessionaluk #Revlonissimo #ColorSublime #CreateBoldly CREATIVE HEAD
HOW ARE RISING COSTS HITTING SALONS?
THE BUSINESS EDIT
AS A SECTOR, hair has been hit worse than most by the pandemic – and while life may be on its way back to normal the future still looks unsettled for many. Industry costs are rising, especially wages, and profit margins are already squeezed from the troubles of the past 18 months. While the vast majority of employers agree that everyone is entitled to a fair wage, the NHBF has argued in its annual evidence session with the Low Pay Commission that there must be a balance between increasing wage rates and allowing businesses to recover from one of the worst economic episodes during a very fragile period. In the session, NHBF representatives from UK salons explained that lowering the threshold for paying the National Living Wage to the age of 23 has prompted employers to reduce hours or make staff cuts… and that as an industry we may
not see the full impact until the furlough scheme has ended. Representatives went on to say that many businesses have already either cut apprenticeships or do not plan to offer them because of the increased cost, and the additional cost when an apprentice turns 19, or an older starter moves into their second year is a particular issue. Currently, the National Living Wage is expected to rise to £9.42 an hour in 2022 and to £10.33 by 2024. Employers can’t guarantee that kind of money, according to the NHBF chief executive, Richard Lambert. “Increases would mean that the minimum you must pay is nudging up against what is currently offered to more skilled and experienced staff, who will then also expect an increase to reflect this difference,” he argues. “Wage costs currently average about 60 per cent of turnover so increases will add to the squeeze, and profitability vanishes when wage costs go past 70 per cent.”
MIKAELA MARTIN GINGER RABBIT
National Minimum Wage and National Living Wage increases in the hair industry are going to squeeze our profit margins like never before. Opening a new salon in October 2020 had its challenges and stretched the budget, including using my personal savings, like many salon owners. However, with careful planning and a strategic marketing plan I’m keeping everything on a tight rein with my small team. My focus this year is all about customer service and superb hairdressing; working the numbers to include a great commission structure will hopefully cover the rising costs. The downside is apprenticeships: age and costs. Although the government is offering money as an incentive, it isn’t enough to cover the rising expenses of taking someone on, so apprenticeships are on hold for the next couple of years in my business.
SALON BOSS MINDSET MASTERY – THE ULTIMATE GUIDE TO REACHING THE NEXT LEVEL IN YOUR SALON, BY JESSICA CRANE £9.99, SISS.JESSICACRANE.CO.UK/ MINDSETMASTERY
Are you a salon owner feeling stuck in a rut? Working six days a week with little profit to show for it? Then find the time to sit and absorb this easy-to-read guide on finding your path to working on your business rather than in it. Jessica Crane is a personable author who has cut hair and managed salons, so you know she has the relevant insight. She is also a voracious consumer of knowledge from other sources, be it selfhelp gurus (Deepak Chopra and Tony Robbins make appearances) to performance and sports experts. She’s done the hard work of gleaning the best advice from the best sources to share with you. It’s the personal approach that works so well though. She writes of growing up with the feeling that no-one was coming to save her, and knows many feel the same now as salon owners. The method she offers is one of self-reliance, arguing you only need three things to survive – strategy, skills and belief. She explains the power of visualisation, and that it’s all about being team captain, not the star striker.
BUSINESS RATES RELIEF: THE CASE FOR AN EXTENSION THE NHBF HAS partnered with the UK hospitality and leisure sectors to call for an extension of 100 per cent business rates relief in England for the whole of the 2021/2022 tax year, to match what has already been given by the devolved administrations to businesses in Scotland, Wales and Northern Ireland. “The 100 per cent business rates relief given in 2020 was a lifeline during the Covid-19 crisis,” says Richard Lambert, NHBF chief executive. “However, the reintroduction of even reduced business rates from 1 July does not give businesses the time they need.” Businesses will face further challenges with a number of changes from 1 July. These include the end of the moratorium on eviction protection, the reintroduction of employer contributions to furlough payments and the end of the Trade Credit Reinsurance Scheme. It is for these reasons that the NHBF is urging for the extension to continue to allow a much-needed period of stability.
Paying quarantining employees IF SOMEONE TRAVELS to the UK from abroad and is required to quarantine themselves, they are not entitled to pay unless they can work remotely, according to government guidelines. A member of staff who visits a country on the red or amber list is legally required to quarantine or self-isolate for a period on their return, depending on the country visited. As remote working is unlikely for most salon employees, they can choose either to take unpaid leave or use any remaining annual leave they have available. The NHBF advises that it would be best to tell all employees this in advance, in writing, and remind them that it is a criminal offence not to comply with the quarantine requirements.
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NHBF WAGES SURVEY REVEALS HARDSHIP FACING OWNERS THE RESULTS OF the latest NHBF Annual Wages Survey illustrate the hardship felt by business owners due to the increases to the National Minimum Wage and the National Living Wage. Key findings include: • Two-thirds of respondents felt the timing of the lowering of the Living Wage threshold age from 25 to 23 was poor. • More employers are taking lower profits and absorbing the increased wage costs than are increasing prices. • If the Living Wage threshold age is lowered to 21 by 2024 as intended, 60 per cent of businesses expect to increase prices, and 41 per cent to reduce the number of staff they employ. • Only one in 11 are in favour of the next forecasted increase in 2022 from £8.91 to £9.42 going ahead. • 85 per cent predict the pandemic will continue to have an impact on their employment patterns and wage costs into the future. • Only one in five businesses that usually employ apprentices could rule out reducing the number of apprentices they take on over the next 12 months, while about 63 per cent were sure they would have to cut back. Richard Lambert, NHBF chief executive, says: “While the NHBF supports the principle that everyone is entitled to a fair wage, there must be a balance between increasing wage rates and allowing businesses to recover from one of the worst economic episodes of our lifetime.” Key findings of the survey will be passed onto the Low Pay Commission, which makes recommendations to the government about future increases to the NMW and NLW. The Low Pay Commission is due to make its recommendations to the government by October.
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
WITH SALONS OPEN now, we welcome back our Reader Panel to share their insight into how their businesses are trading, and how they are refocusing and implementing change in their salon’s procedures. As Phorest Salon Software enjoyed another #30Days2Grow challenge, participants were tasked to look at their team, staffing, procedures and more in a new way and hopefully allow them to maybe make beneficial changes. With themed days tackling subjects including digital business, teamwork and self care, the focus was on building a better business for everyone with simple, meaningful steps.
PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES
AVERAGE CLIENT SPEND IN MAY (EXC. VAT)
HOW DO YOU COMPARE? How was business in May compared with April?
UP 25% SAME 58%
How was business in May compared with May 2019? SAME 17% DOWN 8%
THE MISSION: HELP TEAMS WORK LIKE A DREAM
of salons hold six-monthly appraisals with staﬀ
incorporate self-care into the salon
In June thousands of salon owners across the world took part in the salon business challenge #30Days2Grow. The challenge, designed to help salons refocus, had an up-beat spin centred around positivity, wellness and all aspects of running a salon. With daily themes from Teamwork Tuesdays to Self-Care Saturdays, salon owners took a look at their business in a diﬀerent light.
BUILD RELATIONSHIPS BEFORE RESULTS
Stylists want their boss to feel like a friend and give them performance feedback. This friendship is simply another word for ‘relationship’, so how do you achieve this while maintaining professional boundaries? The answer: connection, trust, communication and respect.
TAKE TIME TO PRACTICE GRATITUDE
50% 75% of salons
SALON GROWTH IN 30 DAYS
of salon owners believe there is always room to improve team communication
“Self-care is a priority – you cannot pour from an empty cup. Random acts of kindness, meditation time, work/life balance, talking things through, listening, being present, being close to nature… your team is your most valuable asset and needs nurturing”
Life can move quickly – from running a business to looking after your team, there are lots of moving parts. Taking just ﬁve to 10 minutes a day to reﬂect on what you are grateful for can have a huge impact, on your personal life and on your business, too.
TAKE TIME TO STRATEGISE
Alongside looking after your team and yourself, a well thought-out strategy is vital to a successful business. For example, you may have set up a strict booking policy when you opened, but have you revisited it since? Is it still successful? Taking time to re-focus on strategy can help you reduce no-shows and lead to a healthier salon. You still take the challenge at your own pace by visiting 30days2grow.com
Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Abigail Walsh is demand generation manager at Phorest Salon Software UK & Ireland. Find out more at phorest.com @phorestsalonsoftware @phorest.ukie
BEVERLEY BATES, THE RETREAT
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N AT U R E - B A S E D S C I E N C E
IS COLOUR YOUR PASSION? DARE TO DREAM IN FULL TECHNICOLOUR WITH INDUSTRY-LEADING EDUCATION FROM THE INCREDIBLE MASTER COLOUR PROGRAMME BY WELLA PROFESSIONALS 30
grouped into four training stages, to elevate your skills and give you the confidence to become a true hair colour expert. Undertaking the Master Colour Programme is a huge achievement on a personal level, and can bring so much to your business or salon. The Programme also features a ‘Business Owners Day’ digital event, which helps you or your salon owner/manager to fully understand and maximise the huge potential of having this training under your belt. Upon graduation (and yes, there is a ceremony – with caps to throw!) you will find yourself welcomed into the alumni community. You’ll have insider access to the latest insights and receive exclusive tips from the world’s best educators and colourists. This is no ordinary colour course.
“My conﬁdence has soared since completing the Master Colour Programme! I used to fear large colour corrections but now I can put my clients at ease knowing I have the tools to give them the best colour service. It was 100 per cent worth the time; the expert knowledge and techniques I have gained will be with me forever. I have seen a big growth in business and clients come from all over to visit me, due to my reputation and my Master Colour Programme qualiﬁcation.”
CR EATIV E HE AD AD VE RT OR IAL
IF YOU HAVE the eye for colour and know you have so much more to give, you need a programme that will challenge, excite, and develop you into the colourist you know you can be. It’s something special, and it’s from Wella Professionals: the Master Colour Programme. An accreditation renowned in the hair industry, it’s a journey that will set your passion for colour burning even brighter, and have you undertaking challenges you never dreamed possible with oodles of confidence. It requires commitment, but has a limitless potential for reward. The course is a completely personalised programme, undertaken at any of the four Wella Studios in the UK and Ireland. You’ll attend 15 days of training at the Studio,
REDZ HAIRSTYLISTS, NORWICH
“My colour knowledge is now so in-depth that I feel we can achieve any look that clients wish for; we are using the whole Wella range correctly now, rather than just sticking to the ‘go-to’ colours and formulas. The extensive techniques I learnt along my journey on the Master Colour Programme have been of huge beneﬁt to me, my clients and my team of stylists. My aim was to increase our colour business and the Master Colour Programme has made this happen – our plan is to create even more Master Colour Experts.”
Perfect your craft
NOT QUITE READY FOR THE MASTER COLOUR PROGRAMME CHALLENGE? HONE THE FUNDAMENTALS AND UP YOUR KNOWLEDGE WITH WELLA’S COLOUR COURSE PORTFOLIO Colour Craft Essential (two days, £220) – A full understanding of the colour principles, Wella’s colour portfolio and how it can be used. Colour Craft Highlights (one day, £174) – A hands-on workshop for the best practical skills and how to develop new highlighting techniques. Colour Craft Correction (two days, £240) – Theoretical knowledge and hands-on workshops to change the way you look at colour correction. Colour Craft Balayage (one day, £174) – Learn this ever-popular technique and achieve a beautifully blended result every time.
master colour programme – At a glance • The course takes six to 11 months, cost is £2,400, available throughout 2021 and 2022 • It can be undertaken at any Wella Studio – London, Manchester, Dublin or Edinburgh • It’s the highest accreditation offered by Wella Professionals • Featured Wella Artists teach certain stages: D&J Ambrose, HOB Academy, Medusa, Russell Eaton, Sassoon, Toni&Guy, and Dylan Smith • Requires completion of two courses: Colour Craft Essential and Colour Craft Correction
ok all You can bo (the two s e three cours courses and e pre-requisitr Colour Expert te s a M P the ) in the MC programme e, saving you g Plus packa nt compared 20 per ce dividual with in prices
To book or enquire about the Master Colour Programme, or any Wella Studio course, contact your chosen studio: London (020 3650 4700, firstname.lastname@example.org), or Manchester/Edinburgh (0161 834 2645, email@example.com) @WellaHairUKI #MakeChange CREATIVE HEAD
THE Wella STUDIOS UK & IRELAND
dios All stuw no
your craft GROW your career ELEVATE
your creativity EMBRACE
with face-to-face education courses at the Wella Studios
WELLA WORLD STUDIO LONDON
WELLA STUDIO DUBLIN
WELLA STUDIO MANCHESTER
WELLA POP-UP STUDIO EDINBURGH
One The Strand, (Northumberland Avenue entrance), London, WC2N 5EJ T. +44 203 650 4700 firstname.lastname@example.org
The Chancery, 3-10 Chancery Lane, Dublin 8, Ireland T. +353 1 416 0900 email@example.com
82 King Street, Manchester, M2 4WQ T. +44 161 834 2645 firstname.lastname@example.org
Hosted in Cheynes Academy, 3 Drumsheugh Place, Edinburgh, EH3 7PT T: +44 161 834 2645 email@example.com
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your craft ELEVATE WITH
THE COLOUR CRAFT SPECIALIST PROGRAMME This package includes the four most popular studio education courses from our ‘colour craft’ series:
Colour Craft Essential (2-day course) | Colour Craft Correction (2-day course) Colour Craft Highlights (1-day course) | Colour Genius (2-day course)
Total cost for ALL COURSES £695 Excl. VAT
2 0% d isc *
Choice of dates available throughout 2021 and 2022
The Colour Craft ONLINE Specialist Programme
The same package of four courses will soon be available to attend as a 9-week online programme Fully interactive, guided and assessed by our expert Technical Educators - £695 Excl. VAT -
Register your interest now for September enrolment!
*when compared with the price of booking these courses separately
Plus! Coming Soon…
BOOK NOW THROUGH YOUR NEAREST STUDIO
WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings) 21-00229-MS Edu CH 6pg Ad.indd 2
JOIN THE COLOUR
Bringing out the best in you Wouldn't it be fantastic to have the confidence to master any colour situation and become the colour specialist that colleagues and clients rely on in salon? Make it happen with the Wella Professionals Master Colour Programme that has changed the lives of thousands of hairdressers worldwide, by not only growing their professional skills and business, but also their confidence, motivation and inspiration.
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MASTER COLOUR PROGRAMME LEVEL
MASTER CRAFT FEATURING
WELLA ARTISTS TIME
PRICE (Excl. VAT)
£2400/ €2600 LOCATION
LONDON MANCHESTER DUBLIN EDINBURGH COURSE TYPE
THEORY DEMO PRACTICAL
WHAT IS THE MASTER COLOUR PROGRAMME? Our highest accreditation in colour! So much more than a training programme, the Master Colour Programme will change your life! From day one, your colour skills will be reignited, and you’ll be able to lead colour consultations with confidence. Your commitment will be high and so will your reward! Ready to upskill? Take the first step to becoming a Master Colour Expert and contact your nearest Wella Studio today! JOIN THE UK & IRELAND MASTER COLOUR EXPERT ALUMNI! Upon graduation, you will join the Master Colour Expert Alumni community, the inner circle of elite-level colourists!Get insider access, hear the latest insights and receive exclusive tips and tricks from the world’s best educators and colourists.
WELLA ARTISTS INCLUDE Cheynes, Conroy Hair, Crow Street Collective, D&J Ambrose, Garage Hair, House of Colour, HOB Academy, Joanne O‘Neill Hairdressing, Karbon Kyd, Medusa, Patrick Gildea Hairdressing, Russell Eaton, Sarah Mason Professional, Sassoon Academy, Taylor Taylor, TONI&GUY.
THE PROGRAMME INCLUDES • A Business Owner’s day for you or your Salon Owner / Manager to understand and maximise the potential of your qualification • 14 days of face-to-face learning at your chosen Studio, spread over a period of 6-11 months • 2 days training from a renowned Wella Artist • Full practical and theoretical assessments • A graduation ceremony • Follow-on support, lifetime membership of the MCE community and exclusive access to events such as the annual Master Colour Congress
WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings)
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UPCOMING COURSE AVAILABILITY TO
The Perfect Colour Choice Colour Craft Correction Colour Craft Balayage Ultimate Balayage Blonde Toolbox Colour Genius Colour Masterclass Corrective Balayage (New!) Essential Cutting Advanced Cutting The Blow Dry Experience Red Carpet Glamour
£174 / €210 £240 / €310 £174 / €210 £174 / €210 £174 / €210 £240 / €312 £300 / €315 £174 / €210 £190 / €205 £310 / €360 £225 / €265 £200 / €260
1st Sept 13 & 14th Sept 14th Sept 15th Sept 6th Sept 28th & 29th Sept th
28th Sept 20 & 21st Sept
28 & 29 Sept 20th Sept 21st Sept th
30th Sept 20 & 21 Sept th
6th Sept 29 Sept th
13 Sept 7th Sept 27th Sept 20th Sept
27th & 28th Sept 27th Sept 1st Sept 6th Sept
20th Sept 22nd Sept 13th Sept
EDUCATION BOOK 2021 For full course listings, details and dates, download the Education Book at wella.co.uk/educationbook
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ADVANCED CRAFT TIME
CORRECTIVE BALAYAGE Launching September 2021 Balayage has become a staple element of every salon service menu, and is the most frequently requested service from clients who are seeking an on-trend, natural and easily maintained colour. As hairdressers we are often faced with images of seamless, glossy balayages, but what happens when the canvas on which we have to work is already heavily coloured or uneven?
PRICE (Excl. VAT)
£174/ €210 LOCATION
LONDON MANCHESTER EDINBURGH DUBLIN COURSE TYPE
THEORY DEMO PRACTICAL
WHAT WILL I LEARN? Corrective Balayage is a 1-day advanced craft course that helps you to master skills such as reverse balayage, and the art of diffusing dark bands, to achieve beautiful balayage results even when working on an uneven surfaces. Manage your clients’ expectations, even when seemingly unrealistic, and ensure that offering balayage as a colour-corrective service is profitable for you and the salon.
IS IT FOR YOU? This course is perfectly suited to experienced colourists, or those that are looking for the third step after our Colour Craft and Ultimate Balayage courses!
WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings)
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MONDAY 19 JULY | 7PM-10PM | LONDON JOIN US IRL AS WE STEP ONTO SET… STYLING. CHATTING. SOCIALISING.
LAUREN BELL | SESSION HAIRSTYLIST
SCHÖN · L’OFFICIEL · HUNGER · ELLE · THE RAKE · BURBERRY · DIOR COUTURE · ERDEM
SHARON ROBINSON | SESSION HAIRSTYLIST
VOGUE ITALIA · GRAZIA · HUNGER · ITV · NIKE · SONY · CHANEL · BALENCIAGA · HERMES
SINGLE TICKET £30 | DOUBLE TICKET £50
BUY ONLINE creativeheadmag.com/store OR CALL 01434 610416 Includes canapes on arrival, drinks all evening and a gift courtesy of sponsor BaByliss PRO
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BRIGHTON MONDAY 9 AUGUST | 7PM-10PM
BOOK BY 22 JULY TO SAVE £10 ON SINGLE TICKET PRICE!
THE CREATIVE COLLABORATORS WHEN ARTISTIC MINDS COME TOGETHER, THE RESULTS CAN BE ELECTRIC. HEAR FROM LEADING EXPERTS ACROSS HAIR, BEAUTY, FASHION, AND BRANDING, AS WE EXPLORE THEIR CREATIVE COLLABORATIONS
ANNA COFONE SESSION STYLIST
+ SPECIAL GUESTS
+ ALESSANDRO FRANCO, GLITCH
EBONY ATAKORAH + DAMIEN BONNET, SYNC STUDIOS
SINGLE TICKET £25 | PARTY OF FIVE £100
BUY ONLINE creativeheadmag.com/store OR CALL 01434 610416 Includes canapes on arrival, drinks all evening and a gift courtesy of sponsor BaByliss PRO
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! K C A B IT ’S
ONE BIG NIGHT
THE BIG HAIR DO Wednesday 29 September 2021 Treat existing clients, win new ones, make A LOT of retail sales – and be part of the UK & Ireland’s biggest hair party! The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, providing expert advice and guidance, and reminding everyone why yours is the best salon in town. It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland that apply!
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? Y T R A P O ready T To secure your Big Hair Do place, go to creativeheadmag.com/bighairdo and order your £75 Big Hair Do pack containing: l Big Hair Do how-to guide l Showcard l Mirror clings l 50 Big Hair Do tote bags l 10 Big Hair Do badges
Only 100 salons can apply. First come, first served! Sign up now at creativeheadmag.com/bighairdo event
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CELEBRATING THE MOST EXCITING TALENTS IN BRITISH AND IRISH HAIRDRESSING
FINALISTS ANNOUNCED 7 JULY ONLINE
GRAND FINAL 6 SEPTEMBER PRINTWORKS LONDON
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BLONDE UNLOCKED BRINGS TOGETHER TOP ARTISTS, GROUND-BREAKING BLONDE INNOVATION, TIPS AND TECHNIQUES TO HELP YOU BUILD YOUR BLONDE BUSINESS. ACCESSIBLE ANYTIME, ANYWHERE IT’S YOUR ULTIMATE DIGITAL BLONDING RESOURCE EXPLORE A BRAND-NEW SPACE FOR BLONDE AT CREATIVEHEADMAG.COM/PAINT
Learn trending blonde techniques from leading artists
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Podcasts, panel debates, interviews and Q&A. Catch up with the latest in all things blonde!
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SHOP THE BLONDE Buy the products and formulas you need to recreate the looks
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LEARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS
Ready to hit refresh? After a manic few months it’s time to take a step back and reassess. Tune in to SELF/STYLED Sunday on 18 July to enjoy targeted business sessions and masterclasses led by top artists and brands to have you feeling reinvigorated and empowered. Whether you’re a veteran freelancer or you’re looking into going it alone, SELF/STYLED Sundays offer a sense of community and support to help you build for greater success
MULTI-DIMENSIONAL COLOUR Claire Chell at Francesco Group for L’Oréal Professionnel Paris will be demonstrating how to use multi-tonal colouring techniques to give your client that bespoke finish they crave.
WELCOME TO THE RIOT
The dream duo of Laura May Stevens and Christabel Legrand will be working together to unveil some vivid and natural Pulp Riot colour techniques to inspire your clients to change up their canvas.
BOOK YOUR TICKETS AT creativeheadmag.com/store 046-047_SSSundays.indd 1
OUR NEXT EVENT: SUNDAY 18 JULY
LOCATION: Online, wherever suits you BOOK NOW AT creativeheadmag.com/selfstyled-sundays
Join Karaccounts founder Kara Curtayne for a presentation on some staple freelance topics, including thresholds to look out for and good tax habits to get into ahead of rule changes in 2023.
AWARD SEASON ADVICE
Maximise your competition experience with PR expert Sharon Brigden. She’ll be dishing out advice on how to contact the press, and tips on how to create winning award entries.
ALL OF THIS FOR JUST £30! Book now at creativeheadmag.com/store
ASK AN EXPERT
Hayley Jepson is The Resilient Hairdresser. A stylist turned psychotherapist, she perfectly understands the unique stresses of our industry and how to avoid the dreaded burnout.
Enjoy VAT-free shopping online at Aston & Fincher!
For more information on SELF/STYLED Sundays and to book your place, visit creativeheadmag.com/selfstyled-sundays
LONG-AWAITED HOLIDAYS, NIGHTS OUT WITH FRIENDS AND FAMILY, BACK TO THE GYM, WEDDINGS AND EVENTS EDGING BACK TO NORMAL… YOUR CLIENTS ARE ONCE AGAIN STARTING TO ENJOY A BIT OF FREEDOM, WITH MORE BECKONING. ARE YOU READY TO MAKE THE MOST OF IT? WHAT ARE YOU DOING TO HELP CLIENTS GET BACK OUT THERE?
The flair of the Dyson brand is coupled with the versatility and mobility of a cordless styler with the Corrale. It’s an impressive bit of kit to whip out on a session job… and the charging dock is sci-fi stylish.
Bhave travel sets – presented in a water-resistant natural linen travel purse – are available in five combinations, and all contain a mini Riot Control Oil, Deep Intense Masque and Leave-in Crème, alongside a variety of shampoo and conditioner options.
“It’s great to see the world beginning to open back up and our clients are happier than ever at the possibility of taking short breaks. Having missed out on hair appointments for so long, clients now fully understand the importance of professional products. For us this is a great opportunity to create bespoke packages and increase profits after the significant losses of 2020. The stylist puts together a group of products that have been used on the client’s hair or are appropriate. We explain why they’ve been chosen, how they will help, and how to use them. It is such a simple thing to do but it has increased our retail sales significantly, and clients are now actively asking for more products than ever.”
When the BaByliss 9000 cordless styler was first revealed, stylists were shaken. Then a tong and a wand rocked up… and they lost their minds. These are kit bag game-changers for session stylists forever concerned with international voltage. “These are the staples in my kit bag,” admits freelancer Harriet Stokes. “Perfect on set, and on location, they’re hands-down the most practical styling tools I have.”
RRP FROM £180 babylisspro.co.uk
KEVIN PAUL FINNELL, F&M HAIRDRESSING
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“Holidays are returning… even though we are very limited on where we can go, we are superexcited just to go somewhere. As with any holiday, clients are keen to keep the contents of their suitcase down, so we are actively pushing the JOICO minis. They are a fantastic size and take up little room in the suitcase. It also means the client can take more of what they need. A shampoo, conditioner and mini hair mask are perfect for a few days away basking in the heat of the summer sun. I always recommend four minis to the client, based on their hair type and texture, ensuring that the products chosen fully benefit and care for their hair at all times.” PAUL WATTS, PAUL WATTS HAIRDRESSING AND JOICO EUROPEAN DESIGN TEAM MEMBER
“We’ve relaunched our back-to-work packages, so our early morning slots come with newspapers, breakfast, and clients can even work during their service. It has proven extremely popular so far, as so many offices are still embracing flexiworking. In preparation for holidays and weddings, we’ve created a new bridal menu in the salon consisting of package deals rather than individual costs. This way we can look after the entire bridal party and offer luxury extras built in. We offer virtual consultations so we can work through ideas, and it helps us target more clients and gain a wider audience.” JOE HEMMINGS, BLOGGS SALONS
The perfect home holiday hair treat? Say hello to the Total Results Miracle Creator from Matrix – one simple spray that offers 20 incredible benefits, tackling hair on the go, shielding against the environment and reducing frizz.
This iconic styler brand has unplugged itself! Ideal for stylists dashing about on jobs and a huge opportunity for salon retail as clients taste freedom again, ghd unplugged is big news – and we love the USB-C charger.
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SAYING ‘YES’ TO BRIDES “There’s been a flurry of last-minute wedding bookings all over the country, which is always exciting. Because I won’t always have as much run-up to the weddings as I would normally like, I need to make sure I have the kit to deal with anything. I’ll be whizzing around with my little suitcase and a holdall, or just my holdall – I’ve learnt to streamline. Minis are always your best friend! “I always make sure I have a good range of products for different hair types. My ghd helios dryer is always in my kit because of its speed and how lightweight it is, it fits into my kit beautifully. When it comes to styling, my go-to products are Ouidad for curls – the Ouidad Advanced Climate Control Heat & Humidity Gel is a life-saver for summer weddings, it keeps everything in place with a flexible hold and protects against UV. I always love a lightweight mousse, and right now I’m obsessed with L’Oréal Professionnel Paris Tecni.ART Pli. “I’m expecting a lot of clients asking for gorgeous, sexy waves – people are definitely putting more effort into their hair because we’ve all missed seeing people. I’ve really missed not being able to connect with clients and teams on a shoot – it’s hard to be creative in lockdown – so I’ve missed having a great creative team alongside me to create some magic.” CIMONE CHEVEUX, FREELANCE HAIR STYLIST
SHOOTING FROM THE HIP “I’ve noticed clients are going to a lot of effort – no matter what the social event is they want to look glamorous! As a stylist, this so refreshing and exciting. Clients want to feel amazing and show-off their gorgeous hair, even if they’re just going out for brunch. They have Pinterest folders full of inspiration, and the half-pony is proving to be popular. It’s lovely to know I am making people feel great about their hair again! “Right now, ghd unplugged is my go-to tool – a portable, compact cordless styler that allows me to style anywhere, anytime. It heats up in just 45 seconds and has up to 20 minutes runtime – perfect for those last-minute tweaks on set. You can also charge it on-the-go via a USB-C, which is a lifesaver on a shoot when you’re stressed out trying to find a plug socket. It has transformed my kit bag. “We’ll be seeing clients embrace their natural texture this summer. Hair air-dried in the sun and then tweaked with ghd unplugged – whether that’s flicks in the fringe or a quick face-framing wave. Playful braids and ponytails have been big on TikTok this year and I’m already seeing these micro-trends filtering down to my clients.” JAMES EARNSHAW, SESSION STYLIST AND UK TRADE EDUCATION AMBASSADOR FOR GHD
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CR EATIV E HE AD AD VE RT OR IAL
Limitless luxury Let’s go! We’re ready to go out into the world – and we’re taking ghd unplugged with us for style that never stops, wherever we are
On-the-go touch-ups and true flexibility – ghd is set to change the game once more with the launch of ghd unplugged
Take me anywhere
No matter where you are, no matter what the job, to become a top stylist you need to be ready for anything. You need to be able to jump in at a moment’s notice and style with no strings attached. The new ghd unplugged is the first compact and cordless styler from the iconic styling brand, as it celebrates its 20th birthday. Oﬀering the same beloved results as the rest of the ghd collection, this new launch opens the door to all sorts of possibilities. Jumping on a plane for a shoot? It’s in the bag. One last touch-up before a big event or runway show? It takes just 45 seconds for this sleek styler to heat up to the optimum 185°C for you to style with ease. And better yet, it plugs into a USB-C socket, so you can charge it anywhere you can charge your phone. Powerful, portable and perfectly balanced, this petite styler utilises ghd’s advanced dual-zone technology to ensure immaculate shine and softness across all hair types and textures. Equally adept at creating sleek lengths as it is bouncy curls, the ghd unplugged oﬀers you the power to create any style for any scenario.
Who better to capture the imagination of stylists and consumers across the world than globe-trotting digital entrepreneur and fashion icon, Chiara Ferragni? Stepping out on red carpets, touching-up between meetings, or packing to travel the world, Chiara represents the freedom of choice and expression that the new ghd unplugged embodies. Clients won’t believe how quick and easy the ghd unplugged is to use. Ideal for glamping, festivals, parties, nights out and quick turnarounds in the gym changing room, there’s always a need to stay unplugged.
We pop the hood on ghd’s latest innovation to discover what makes ghd unplugged so unique... Smart battery level indicator Heat-resistant carry case
Takes just 45 seconds to heat up, and offers up to 20 minutes of continuous styling*
Lightweight, perfectly portable and powerful
Smooth, contoured plates with high-gloss coating, to deliver 65 per cent more shine**
CR EATIV E HE AD AD VE RT OR IAL
Convenient charging with a simple USB-C port
Contains hybrid co-lithium technology, the combination of custom long-life lithium-ion batteries and ghd’s patented dual-zone heat technology
“WE ARE DEDICATED TO DEVELOPING PIONEERING TECHNOLOGY AND CREATING BEST-IN-CLASS PRODUCTS THAT TACKLE CONSUMER AND PROFESSIONAL NEEDS. THE GHD R&D TEAM HAS WORKED HARD TO DEVELOP UNPLUGGED. A PORTABLE, CORDLESS STYLER, IT DELIVERS THE SUPERIOR PERFORMANCE OUR TOOLS ARE KNOWN AND TRUSTED FOR, GIVING CONSUMERS AND STYLISTS THE FLEXIBILITY TO STYLE ANYWHERE, ANYTIME”
Available in matte black or matte white
Features ghd advanced dual-zone technology, to guarantee the optimum styling temperature of 185°C across both plates
*Exact run time depends on hair and styling habits **Technical testing versus naturally dried hair
Jeroen Temmerman, chief executive, ghd
“GHD UNPLUGGED OFFERS A NEW LEVEL OF FLEXIBILITY AND CREATIVITY FOR STYLING CHIARA’S HAIR. OUR WORKING DAYS ARE ALWAYS SO BUSY BUT NOW I CAN FINALLY STYLE ON THE GO NO MATTER WHERE WE ARE, AND WITH GUARANTEED GHD PERFORMANCE. WHETHER IT’S TOUCH-UPS AT A SHOOT OR A QUICK TRANSFORMATION IN THE BACK OF A TAXI DURING THE LONG DAYS OF FASHION WEEK, UNPLUGGED IS MY NEW SLEEK STYLING ESSENTIAL” Manuele Mameli, hair stylist and glam artist to Chiara Ferragni
Driving force ghd continues to innovate and streamline the lives of stylists and consumers alike; ghd unplugged is exclusively available to ghd Partnership Programme members and launches 15 July. For more details, contact your local ghd business development manager or call +44 (0)1924 423 400 @ghdhairpro #ghdunplugged #nostringsattached
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AND RECEIVE A LIQUID DEMIS SET FROM PULP RIOT, WORTH
YOU’LL GET • 10 issues of Creative HEAD
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The ﬁrst 20 new Creative HEAD Club members will receive ﬁve Liquid Demis (from a mixed selection), plus a one-litre Liquid Demi Developer, worth £51.49.* NEW from Pulp Riot, the Demi-Permanent Liquid Colour line features a unique, creamy texture, perfect for seamless colour blending. With 30 shades, Liquid Demis offer high shine and radiance as well as refreshing colour without breaking the base. As ever, Pulp Riot products have a vegan formula.** Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win 15 Liquid Demis (from a mixed selection), two one-litre Liquid Demi Developers and limited edition merchandise, worth more than £145. The Liquid Demi range is available at salonsdirect.com, capitalhairandbeauty.co.uk, and alanhoward.co.uk. For more information, visit pulpriothair.com.
*For the ﬁrst 20 new members to sign up between 1 July and 31 August 2021. Subject to availability, no cash equivalent will be offered. **Contains no animal-derived ingredients. ***Selected events only, for more details contact firstname.lastname@example.org
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i m r a n c i l e e v s e i l e B UR BLONDE URTHER, O Y D A E R D DO YOU IR HAIR F E H T E K A T OR YOU. TO F U IT O S Y A H G IX IN H TR CLIENTS PUS ED A HERO AND MA ERVICE, CARING FOR DING S YOU NE OR FASTER? STARTTOFINISH BLON Y STEP NEW DE AT EVER N O L B MEET YOUR R U O Y
HIGHER AND HIGHER – your blonde clients expect results which can have your heart pounding like you’re on a rollercoaster as you peel off the foils. Bright, fresh blonde is so covetable in summer, but if you’re concerned about hair condition then you don’t need divine intervention, you just need a little help from Matrix to colour and care with confidence. Matrix now has everything you need for a start-tofinish blonding service to help give you confidence in your vision for your clients. Unbreak My Blonde formulas are enriched with citric acid, leaving hair up to three-times stronger.* No-one is left out with Matrix; all of the formulas, from lighteners and toners through to care products, are designed to work for all clients, in all situations. Take a look...
CR EATIV E HE AD AD VE RT OR IAL
Once you have the perfect base colour you can tone to taste with the SoColor Sync pre-bonded acidic toners, which help protect the inner hair structure colour after colour.** The new SoColor Sync Opal Acidic Toners are perfect for creating an eye-catching finish. Clients can enjoy longlasting colour that fades true-to-tone with an iridescent shine. Choose from four new shades – 10PA, 10PV, 10PG, 10PV – for a sparkling finish, ideal for summer.
Michelle Summer-Davis using 10P
*Combing test on bleached hair. Shampoo, conditioner and leave-in versus classic shampoo. **Assessed after seven applications on sensitised hair.
Matrix Light Master 8 with Bonder Inside is a versatile powder lightener enriched with citric acid and protects bonds when lightening. It pairs perfectly with the new Bleach Finder Shampoo, a smart cleansing formula that targets and removes lightener particles. Matrix’s unique colourchanging formula is your new best friend when colouring – the yellow formula turns pink when exposed to lightener, to show you if everything is sufficiently rinsed out. This hero product has blown colourists away and sent them scrambling for their phones to order when they have seen it in action. Never wonder, never worry – the proof is in the pink…
TAKE HOME You’re created your perfect colour – now to keep it that way. If your clients are struggling with fragile lengths, introduce them to this heroic homecare trio. The Unbreak My Blonde Shampoo is an intensive, strengthening shampoo for bleached hair. Its gentle formula cleanses fragile fibres and helps to leave hair up to three-times stronger when used with the whole range.* Follow it up with the Unbreak My Blonde Conditioner to leave lengths soft and intensely moisturised. For an added boost of strength, reach for the Unbreak My Blonde Leave-In Treatment. It is intensively nourishing without weighing hair down, helping lifted lengths to feel soft, smooth and moisturised, while also boosting its strength and reducing breakage.*
“The new Matrix Unbreak My Blonde range is a game-changer for any serious blonde colourist... with better condition comes better results and more add-on services, so the possibilities are endless” Michael Convey, Convey Salons, Matrix Artistic Team member
THINK AGAIN ABOUT HOW TO BLONDE AND CARE WITH CONFIDENCE, WITH MATRIX UNBREAK MY BLONDE. TO LEARN MORE, VISIT MATRIXHAIRCARE.CO.UK�TRENDS�DISCOVERUMB OR SEND THE TEAM A MESSAGE ON FACEBOOK
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LIVING THE STREAM
PHOTOGRAPHY BY ANDY LANE
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WE WERE ALL ready for our close-ups as Salon Smart LIVE returned to inspire and connect salon owners and hairdressers across the UK. We had such fun last year that we were only too ready for Salon Smart to get virtual once more, delivering an inspiring live experience streamed onto laptops and phone screens. Flash polls! Probing questions! Viewers had the chance to get truly interactive as the day unfolded. So what are the challenges for businesses that have survived the pandemic? Customers might be behaving differently; over the past year they have done everything online, and a few may even believe they are capable of cutting and colouring their own hair now. The challenge is getting them in and spending again. And for those working from home still, the focus is on shopping local. They’re looking for unique salons that give back to the community. There are lots of challenges ahead, yes, but also plenty of opportunities – and that’s why we had a stellar line-up of speakers and panel members. All responsibly socially distanced and with all the necessary PPE in place where required, the Salon Smart LIVE studio saw an incredible roster of guests, with the brand new medley of Masterclasses from our partners and associate sponsors sharing the goods in whip-smart 20-minute sessions on essential subjects such as how to put the best of yourself and your business on social media, how to incorporate innovation into your colour services, safeguarding your revenues, how we work as individuals in team environments and how to start out and stay ahead as the future approaches… CREATIVE HEAD
Georgie Mathers and Paul Dennison
HOW LONG WILL IT TAKE FOR YOUR BUSINESS TO RETURN TO PRELOCKDOWN LEVELS?
“Thank you so much I can’t believe what I’ve learnt and how thoughtprovoking it’s been! Can’t wait to catch up on the bits I missed. Thank you for such a fabulous day”
Team Talk with Nashwhite
Leah Hayden Cassidy
33% WE’RE ALREADY THERE! 6% 3 MONTHS 11% 6 MONTHS 44% 12 MONTHS 6% 2 YEARS OR MORE
HOW ARE CLIENTS SPENDING NOW THEY’RE BACK IN THE CHAIR?
40% THEY’RE SPLURGING! 60% THEY’RE SPENDING THE SAME
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“Today has been so incredible! I’ve bought so many tickets to things in the past year, but this has been my favourite by far!”
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“I really enjoyed the event and the Power Pack was a lovely surprise and very much appreciated, thank you”
GETTING STUCK IN
SALONS ARE BACK, business is on, so what’s new? Monica Teodoro, general manager of education and professional development, L’Oréal Professional Products Division UKI, started by quoting John Lennon’s Imagine. What will never change in an ever-changing world? People. Monica shared some key insights: that 55 per cent of consumers now ‘favour experience over things’, 61 per cent wish they had more time to spend with others, and 68 per cent of adults who get hair done professionally agree it supports their mental health. Seeing through their eyes will lead to better retention and better services. Following the most extraordinary period on record for the hairdressing industry, a panel of experts discussed and analysed the crucial changes affecting business right now – and what lies ahead. Richard Lambert, chief executive of the NHBF, admitted that “salon owners are now actively looking at running their salons with a freelance model, because it eliminates a lot of costs”. Josh Miller, joint managing director of Charlie Miller, admitted that this past year has increased his business’s need for flexibility. “We don’t know what’s next. What will Saturdays be like in the future? It wouldn’t surprise me if there’s a shift. We’re seeing it in early and later appointments. Be open to what the team’s needs are because it is so fluid now, and to find that balance, it’s a dark art really.” Sustainability is key for Keith Mellen, director of Anne Veck: “You’re talking about 40,000 salons and barber shops, 250,000 people employed. Think how many members of the public, how many people we meet every day. We have a real opportunity to set an example.” And what does the future hold for young talent? “We need to give some appreciation to the apprentice – they’re doing the jobs no one wants to do, they’re often fast-tracked through college without building up confidence, and passed over when they become too expensive,” argued Sophie Webster, partner/manager at Simon Webster Hair. “As salon owners, we need to commit to progressing them.” But has it been a lonely time for freelancers? Not according to Sheila Abrahams, founder of the Freelance Hairdressers’ Association. “Our members have a virtual staffroom, it’s a powerful community that cares for each other and what the members have created – the camaraderie, just as you might see in any salon staff room – we’re proud of that.” CREATIVE HEAD
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“It was excellent listening to Jordanna – a brilliant speaker on a fascinating subject and so on point” Stuart Whitelaw
SALON SMART IS fuelled by the stories of stylists and owners, and Jordanna Cobella, owner of Cobella, highlighted the importance of emotional intelligence (or EQ), the ‘hidden intelligence’ of hairdressing. It’s a subject she feels so strongly about she’s written a book on it. “Particularly in the earlier stages in our hairdressing career, we’re so fixated on doing things ‘right’ and devoting so much of our attention to honing our new skills that we tend to overlook all things EQ,” she explained. “We should make social skills part of the NVQ level training, as they constitute 50 per cent, if not more, of our daily skills as a stylist.” As the reigning The It List Entrepreneur, Ricky Walters’ city-sleek chic Salon64 attracts the glitterati of Soho, but he offers spaces to work, champagne on tap, and a bar after dark. “You can’t just find your USP – you haven’t lost it,” he smiled. “Be relentless, be ruthless, keep knocking on those doors. That speaks far louder than being a bigger brand name. And when you doubt yourself or lose sight of what you’re doing, never forget to keep asking ‘why’ to go deeper, to go further.” On the other end of the spectrum, Glasgow salon Mesart is a sprawling space with a raw feel. Part art-gallery, part hair salon, it scooped the Most Wanted Best New Salon 2020 prize for founder Stuart Whitelaw. He credited the culture that he and his team have built as key to the brand’s success. He also credits his team for helping him get this far – not just their support, but also their interaction. They have a say in everything. “It’s a shared vision, not just my vision,” he insisted. Harriet Stokes, self-employed artist and co-owner of Humankind Hair, discussed how the world is changing post-lockdown, reinforcing why salons should adapt to the changing needs and wants of staff members. “Train people well enough so they can leave, but treat them well enough so they don’t,” she explained, quoting Richard Branson. Nashwhite co-founders Rob White and Lee Nash-Jones were joined by three of their team – Lauren, Molly and Sophie – to share key insights into building a business. “Whether building a team of three or 38, it’s not always plain sailing,” admitted Lee. “Salons need to listen to what their staff are saying. We identified at least two years before Covid-19 that time was precious. Listen to what they need and adapt.” The team also spoke about mistakes they’ve made when growing their salons or in dividing time between locations. “With those challenges, it’s only ever a failure if you don’t learn from it,” added Rob.
Rob White and Lee Nash-Jones
MAKE IT PERSONAL
“I felt so inspired I created new content for flyers and online advertising this morning. I loved it”
IS GREEN THINKING DRIVING IMPORTANT DECISIONS IN YOUR BUSINESS?
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Marcus Allen Paul Dennison
Yogi Parmar and Sam Kendall
100% YES, WE’RE STARTING TO THINK THAT WAY
Annabel Mawdsley and Jessica Crane
WORK IT OUT
ARE YOU ONE one of the increasing number of stylists noticing clients checking labels more, asking more questions about recycling? Vanessa Jones from L’Oréal Professionnel Paris and Fry Taylor of Green Salon Collective were there to help guide you through the key topic of sustainability, in our Building A Greener Future workshop. Fry was full of advice and offered clear, actionable initiatives, he said: “Empower your team to become advocates for change – these stories and narratives are a key point of difference for you.” Following that and new for 2021, viewers enjoyed a series of backto-back mini masterclasses, giving them flash insight into brilliant ways to do business – better! Treatwell’s Dorothy Constantino’s tour through Instagram illustrated it as a digital space where you can sell and reproduce your salon experience through your feed and stories. Ken Picton Salon’s colour powerhouse, Paul Dennison; and Georgie Mathers, education consultant for L’Oréal Professionnel Paris; got hands-on showcasing creative placement and upselling to the client… while also illustrating what’s possible with new Metal Detox. Salon manager, educator and business mentor Marcus Allen for Phorest provided some fresh thinking on building a brand, and adapting to new consumer habits post-lockdown. And teaching us how to keep an firm grasp on salon revenues were Timely’s community and education specialist, Annabel Mawdsley; and salon business coach Jessica Crane. They suggested checking data to see how much revenue you lost year-on-year from client no-shows, as that money that could be invested elsewhere. With global e-commerce set to hit $5 trillon (£3.5 trillion) this year, Yogi Parmar and Sam Kendall from SalonIQ were on hand to direct focus to the untapped potential of e-commerce. As hairdressing is a visual industry, they said, it’s so important to be seen and discovered by clients who then go online to book. Treatwell product managers Renske Pesch and Raul Spilca walked us through the easy wins from taking your business digital in a brilliant workshop. Boost your online presence – it’s the single biggest thing you can do to drive down admin and boost your revenue, they explained. Take online bookings that are prepaid and that will reduce cancellations and no-shows – a prepaid booking is four-times less likely to be cancelled. CREATIVE HEAD
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AFTER THE YEAR we’ve had, we can’t leave anything to chance – bin the coffee-stained appointment book and get your business online. It will give you new insight – and you need to be forensic about your business now more than ever. Dorothy Constantino from Treatwell chatted with Andrew Barton, creative and communications director at Headmasters. “It’s about utilising apps correctly… turning a first-time client into a lifetime client,” he explained. Traci Witherington, owner of The Glamour Garage salons in London and Surrey, has increased her client list by a whopping 800 per cent by marrying reach with the ease of online booking. Claire Martin of Gro London directed her focus into a clear and separate professional Instagram page, using the digital persona cLHAIR, and saw a huge difference. “It’s about having conversations and building a community – not a following,” she said. Gatsby & Miller, Most Wanted Best Salon Experience winner 2020, revealed how the use of targeted tech was a huge factor in its success. Salon manager Dawn Montgomery explained how its app triggers a push notification on how to sign in on arrival, and alerts the stylist so they are ready. A drinks order to their station is done at the touch of a button, and they don’t even need to leave the chair to pay the final bill. In the Big Digital Debate, Ali Abdullah, product manager at Treatwell, suggested that “to avoid the downturn of other industries you need to embrace digital, to offer aspects that interest and delight clients.” On the hot topic of the Amazon Salon, Jason Crozier, owner of CrozNest, argued that “one bricks and mortar shop won’t change what happens to the individual in the salon. I don’t think there’s tech that can give that same emotional experience a hairdresser delivers”. When there is so much noise on social media, how can you be seen without compromising on your brand ethos? “Effective PR is a three-way street of what you want to put out, what clients want to receive, and what is going on culturally,” shared PR whizz Katie Braden. Meanwhile barber Leah Hayden Cassidy, owner of Unit8 by Hayden and The It List It Girl 2020, advised that “people will believe in what you’re saying if you believe in yourself. If you’re bringing in brands or sponsorships, they need to be a reflection of you.” Hunter Collective wouldn’t be able to exist without technology, insisted founder Lacey Hunter-Felton. The important thing is how you “unpack which aspects of technology you’re trying to benefit from”.
50% YES 50% NO
Jason Crozier (left)
Leah Hayden Cassidy
DO YOU OFFER ONLINE BOOKING?
“Thank you so much, great insight, thought-provoking, creative, honest… great to get motivated”
“Absolutely loved what I saw. Amazing”
FEATHERS, SEQUINS, COWBOY BOOTS, records, reference books, vintage designer pieces… the stage was set. This curated backdrop was a sliver of Adam Reed’s inner self, channelled into some of his very favourite pieces and inspirations. During a packed hour-long interview with Creative HEAD editor Amanda Nottage, Adam revealed insights into his world many hadn’t seen before. The creative retrospective encapsulated the highs and lows of Adam’s career in a no-holds-barred self-examination. “I always worry that people will be bored by what I have to say,” he explained. “My archive is so important to me… I forget how much I’ve actually done. The past 18 months have been a great time to reassess and revisit.” Tasked with bringing seven (his lucky number) outfits to introduce seven main topics, Adam fell at the first hurdle by bringing a treasure trove of fashion. Along with the seven key chapters that tapped into the essence of Adam, there were four models sporting looks from fashion shows that made big impacts. Touching on his first ever show, Red or Dead (“I’m getting emotional just thinking about it”) via Cocaine Nights from Andrew Groves; his close friendship with House of Holland’s Henry Holland, which led to high street stores flocking to stock up on coloured hair grips; to the game changing, boho-chic side braid for Matthew Williamson. “I try my hardest to grow with the times, but I’m sometimes surprised by my own longevity,” he mused. But as far as we can see, he is far from finished.
A VISIT TO THE #ADAMREEDHAIRARCHIVE 60
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WATCH THIS INTERVIEW AND THE WHOLE SALON SMART LIVE EVENT IT’S AVAILABLE ON DEMAND NOW. VISIT CREATIVEHEADMAG.COM/SALONSMART CREATIVE HEAD
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Lve ON DEMAND
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READY TO PLAY! BUSINESS EDUCATION AND INSPIRATION AT THE CLICK OF A BUTTON
Personal stories, practical advice, thought-provoking panel debates, workshops, masterclasses and exclusive interviews – if you missed the main event, you don’t need to miss out. Play back all the sessions from Salon Smart LIVE now and on-demand
19 BITESIZED SESSIONS 8 HOURS OF VIEWING TIME WATCH NOW AND UNTIL MAY 2022 £35 PLUS VAT BUY NOW AT CREATIVEHEADMAG.COM/SALONSMART IN PARTNERSHIP WITH
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Introducing the Salon Smart HUB – a new place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.
Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…
BUSINESS BUSINESS BUSINESS SUPPORT NETWORK
+ ++ HAIR HAIR HAIR
SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR
SALON SALON SALON SELF-EMPLOYED
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DROPPING IN JULY
VIL GoEgreen! Discover seven small steps to make your hairdressing business more sustainable
Watch the owners of Brooks & Brooks discuss their inspiring L I VE business journey to date
Need to update your colour knowledge? Find out how with the improved L’Oréal Professionnel Paris Colour Keys 1 course
RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX
R U O Y AT E C I V SER 55 IGHT HAVE M S R E T S A HEADM OUNTERS C N E IT T U B AS SALONS, PROBLEMS E M A S E H T W ALL ON. ANDRE L A S L L A M ONE S ATIVE AND E R C S IT , N BARTO DIRECTOR S N IO T A IC COMMUN AT SALON W AND A STAR PLAINS HO X E , E IV L T SMAR PS WIN NEW L E H L L E W TREAT HE D SHARES T N A S T S E U G OF S MISSION R E T S A M D , HEA SHIONABLE A F , L U IF T U IR’ ‘BEA OSTING HA O -B E C N E CONFID
HAIR AND MAKE-UP Cat Parnell @ LHA Represents, assisted by Chloe Rose. PHOTOGRAPHY Harvey Williams-Fairley, assisted by Ben Sage. VIDEOGRAPHY twobytwo. STUDIO Alva East.
ANDREW BARTON KNOWS that there’s much more than just time spent in the salon when it comes to client experience. The creative and communications director of Headmasters – and franchisee of Headmasters Mayfair – understands that to be successful long term, you need to consider the lifecycle of the client booking… and that’s one of the reasons Headmasters works with Treatwell. “Part of our DNA is that we open seven days a week,” explains Andrew. “Our relationship with Treatwell has given us a great platform to be able to communicate that message to Treatwell customers – that amount of availability throughout the week, and certain value lead propositions for clients to build to buy into… Treatwell has had a really big impact.” “We have always had a culture of promotions. Sometimes that’s frowned upon, but it’s been part of our growth over the past four decades; we understand the value of promoting certain services and discounts,” he continues. “We link with Treatwell around our VIP programme to make sure that clients can buy services at a lower price at certain times of the day, or certain times of the week, when the salon is traditionally quieter.” With 55 salons to keep busy, Headmasters knows it’s vital to capture new clients, as well as keeping existing ones loyal. The brand understands that reviews and reputation-building is key, with one in ﬁve reading customer reviews it’s an important way to entice those new clients. “We have an app, a QR code, we talk to clients throughout. We encourage staﬀ to in turn encourage clients to leave a review before they leave the salon, when they are most ecstatic!” he grins. “It’s the service element – it’s not just about hair, which they expect. That missing link of advice is where we see increased reviews time and again.” There is 24-hour access to Headmasters appointments thanks to online booking, with nearly 45 per cent now using that option to secure their slot. “People can book at 11pm; if you don’t do that, they’ll just go elsewhere. Teams can also access the bookings and advertise gaps on social,” he explains. “The online booking system gives a clear parameter as to appointment times; since Covid-19 that has certainly helped us to be able to allocate the correct time for clients. You can then make a personal phone call to that client to double-check the appointment. It’s also an opportunity to promote other services such as toners, treatments, for an extended service appointment time.” So, you have new clients in your chair; what’s the most eﬀective way to encourage their return? “Social, emails, promotions, SMS are all still successful,” muses Andrew. “Sharing key, magic moments about what we’re doing. Promotions are a big part of that, it drives a lot of footfall and they end up spending more.” While footfall post-lockdown is reduced, “client loyalty is at high levels. Colour and treatments are all up, so average spend is up”, he admits. “There is absolutely no doubt in my mind that the future of booking is digital,” asserts Andrew. “The fact that clients ﬁll in their own data digitally is simple but such a big bonus; we’ve got the correct email address, we’ve got the correct phone number, and we’ve got the correct name. The days of using paper? I can’t remember what that felt like. I would not want that back. Going digital has made my business much more organised, and by being more organised it’s made it more successful and added so much more value.” By partnering with Treatwell, Andrew has the conﬁdence in knowing that Headmasters’ digital business future is assured.
BE PART OF THE GREAT SALON SWITCH UP, BECAUSE #THEFUTUREOFHAIRISDIGITAL. DISCOVER HOW TREATWELL CONNECT CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. VISIT TREATWELL.CO.UK/PARTNERS/SIGN-UP FOR A FREE CONSULTATION CREATIVE HEAD
COLOUR THE PAST FEW MONTHS HAVE BEEN UNDENIABLY CHALLENGING, BUT ALSO OH-SO REWARDING. WE’VE SEEN SOME INCREDIBLE COLOUR TRANSFORMATIONS, CLEVER FIXES, AND HAPPY CLIENTS. HERE, WE CAPTURED THE SPIRIT AND EXCITEMENT OF SOME OF SCHWARZKOPF PROFESSIONALS’ BRIGHT YOUNG COLOURISTS AS THEY RETURNED TO WORK…
THE FLOOD OF clients has returned to a steady flow, and now you can lift your head and take a little step back. How were the past few months for you? Were you able to trust your process, trust your tools to give clients the looks they were dreaming of? The Schwarzkopf Professional Young Artistic Team and members of the #SKPCollective have been busy documenting some of their colourful creations since lockdown lifted, exclusively for Creative HEAD. Utilising the full catalogue of Schwarzkopf Professional colour products, they’ve created some wow-inducing results
that would have been a distant dream without the right tools and without the confidence those tools give them. No matter whether the look is cartoon-bright or subtly elevated, these young colourists are confident in the knowledge that the extensive colour portfolio that Schwarzkopf Professional offers will give them the results they expect. Combined with readily available support and education, you can lighten, tone and tweak to create custom colour cocktails that will have clients singing your praises. Let’s take a look at what you and this next generation of colourists can achieve…
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DANIEL GRANGER @REBECCAJACQUES_HAIR #SKPCOLLECTIVE
BLONDME, IGORA VIBRANCE, CHROMA ID
“DO I COLOUR WITHOUT FEARING DAMAGE? YES I DO! BLONDME IS ESSENTIAL TO MY KIT, WITH INTEGRATED BONDING TECHNOLOGY TO PROTECT HAIR AND GIVE UP TO NINE LEVELS OF LIFT. VIBRANCE IS PERFECT FOR COMPLEMENTING A NATURAL TONE AND TO ADD REMARKABLE SHINE. I CHOOSE CHROMA ID BECAUSE IT’S PERFECT TO PERSONALISE TO EACH GUEST AND ENHANCE THEIR INDIVIDUALITY. NOT ONLY THAT, IT IS ALSO COLOUR AND CARE IN ONE EASY STEP – AND THE RESULTS ARE ALWAYS INCREDIBLE!”
AFTER ALIJAH NERHEIM
RAINBOW ROOM INTERNATIONAL @ALIJAH.RRIBEARSDEN YOUNG ARTISTIC TEAM
BLONDME, CHROMA ID
“THIS WAS A BLONDME BLEACH TINT, TONED WITH 8/55 AND 8/77 AS THE GLOBAL COLOURS. THE YELLOW MONEY PIECE WAS YELLOW CHROMA ID, AND THERE WERE SOME ORANGE AND RED CHROMA ID PANELS AS WELL FOR THE MORE VIBRANT ORANGES AND REDS. BLONDME ALWAYS GIVES SUCH AMAZING AND EVEN RESULTS, ALL WHILE BEING GENTLE ON THE HAIR DUE TO BUILT-IN BONDING TECHNOLOGY. I LOVE USING CHROMA ID AFTER BLEACH FOR VIVID TONES.”
CHEVEUX @CHEVEUXSALONX #SKPCOLLECTIVE
FIBREPLEX, IGORA ROYAL, IGORA VIBRANCE, BLONDME
“THIS TRANSFORMATION WAS CREATED USING AN ARRAY OF SCHWARZKOPF PROFESSIONAL PRODUCTS. THIS WAS A BIG JOB AND EVERY SINGLE PART WAS COVERED, FROM PROTECTED COLOUR REMOVAL AND POROSITY BALANCING WITH THE NEW FIBREPLEX COLOR ENABLERS, TO RICH DEPTH AND TONE WITH IGORA ROYAL AND CONTROLLED LIFT WITH BLONDME. I CAN DO ANYTHING WITH SCHWARZKOPF PROFESSIONAL, AND I FEEL CONFIDENT DOING IT.”
AFTER ASHLEIGH FARRELLY
HAIR BY ASHLEIGH @_HAIRBYASHLEIGH #SKPCOLLECTIVE
IGORA ROYAL, IGORA ROYAL FASHION LIGHTS, CHROMA ID
“IGORA ROYAL AND IGORA ROYAL FASHION LIGHTS ARE MY GO-TO COLOUR RANGES WHEN CREATING A ROOT DRAG AS THEY ALWAYS BLEND IN SEAMLESSLY. I LOVE TO FINISH THIS LOOK WITH A BESPOKE CHROMA ID TO BLEND EVERYTHING TOGETHER, SEAL THE SHINE AND CREATE THAT BREATH-TAKING POP OF COLOUR. THE FORMULA FOR THIS LOOK WAS A ROOT DRAG WITH IGORA ROYAL 30G 6-88 AND 5G 0-89 ON 6%, THEN FASHION LIGHTS L-88 ON 12% ON ENDS, FOLLOWED BY CHROMA ID RED AT THE BACKWASH.” CREATIVE HEAD
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ISHOKA @JUSTINATISHOKA #SKPCOLLECTIVE
BLONDME, CHROMA ID
“AFTER CLEANSING OUT HER PREVIOUS COLOUR, I LIGHTENED HER ROOTS WITH BLONDME AND DID A CREATIVE TONER USING CHROMA ID IN PINK ALL OVER. CHROMA ID HAS BEEN A LIFE-CHANGING ADDITION TO THE SALON, ESPECIALLY FOR OUR VIVID CLIENTS AS THE COLOUR PORTFOLIO IS SO EXTENSIVE AND THE RESULTS ARE ALWAYS FLAWLESS. I LOVE THAT THE TONES ARE INTERMIXABLE, MAKING THE TONING POSSIBILITIES ENDLESS! THE CHROMA ID HOMECARE RANGE ALSO MEANS YOU CAN ENSURE CLIENTS CAN CARE FOR THEIR HAIR PROPERLY BETWEEN VISITS.”
BRASSY 2 SASSY @BRASSY2SASSYY YOUNG ARTISTIC TEAM
IGORA VARIO BLOND SUPER PLUS, IGORA VIBRANCE
“I CAN ALWAYS RELY ON IGORA VIBRANCE; IT SPREADS SO EVENLY AND GIVES INCREDIBLE SHINE. I LOVED CREATING THIS COOL, CREAMY LOOK, I THINK THESE TONES CREATE A BEAUTIFUL SHADE TOGETHER AND KEEP THE HAIR LOOKING HEALTHY. IT’S NOT YELLOW OR ICY, IT’S THE PERFECT SHADE FOR BEACHY SUMMER VIBES. FIRST WAS A FULL HEAD OF BABYLIGHTS, WITH STRONGER, SLICED MONEY PIECE SECTIONS. I ROOT TAPPED USING 30ML 6-0 AND 5ML 6-12 IGORA VIBRANCE AND TONED THE ENDS 9-5,4 AND 9-5, 55 FOR 15 MINUTES.” CREATIVE HEAD
NATURAL HAIR COMPANY @ALANNAHFINNEGANHAIR YOUNG ARTISTIC TEAM
IGORA VARIO BLOND SUPER PLUS, CHROMA ID
“I LOVE HOW IGORA VARIO PROVIDES SUCH A CLEAN AND EVEN LIFT WHICH HELPS TO MAKE CHROMA ID MUCH MORE VIBRANT. THE COLOUR IS BOLD, EYE-CATCHING AND, MOST OF ALL, FUN! TO CREATE THIS LOOK I USED THE IGORA VARIO PLUS PRE-LIGHTENER 6% FOR THE SCALP BLEACH, THEN RINSED WITH BC COLOUR FREEZE SILVER SHAMPOO TWICE AND TONED WITH CHROMA ID PURPLE AS A GLOBAL COLOUR FOR 25 MINUTES.”
ROBERT JOHN HAIRDRESSING @LUCYPAIGE_HAIR YOUNG ARTISTIC TEAM
BLONDME, IGORA VIBRANCE, CHROMA ID
“CHROMA ID IS ALWAYS MY GO-TO FOR CREATING VIVID COLOURS, AND THE BLUE FOR THIS HALFAND-HALF LOOK WAS NO EXCEPTION. THE COLOURS ARE ALWAYS SO VIBRANT, AND THE PRODUCT REALLY SMOOTHS AND CARES FOR THE HAIR AS IT’S TONING, LEAVING THE HAIR IN AMAZING CONDITION AS WELL AS AN INCREDIBLE COLOUR. FOR THE BLACK I USED IGORA VIBRANCE. IT IS SUCH A TRUSTY PRODUCT.”
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TWEEDIE & MARSHALL @_STYLEDBYJUSTINE #SKPCOLLECTIVE
IGORA VARIO BLOND SUPER PLUS, CHROMA ID
“FOR THIS LOOK I USED A GLOBAL APPLICATION OF IGORA VARIO BLOND SUPER PLUS 3% DEVELOPER, FOLLOWED BY CHROMA ID 6.88 ON THE ROOTS AND 7.77 PLUS ORANGE ON THE ENDS. I ABSOLUTELY LOVE CHROMA ID – ITS VAST COLOUR PORTFOLIO, INTERMIXABLE COLOURS AND CARING PROPERTIES MAKE IT MY GO-TO FOR CREATIVE COLOURING. IT’S THE ONLY RANGE I WOULD USE TO GET AMAZING VIVID RESULTS EVERY SINGLE TIME – IT’S SIMPLY INCREDIBLE.”
BOMBSHELL @CLAIREMCGOWAN_HAIR YOUNG ARTISTIC TEAM
BLONDME, IGORA ROYAL
“I CAN ALWAYS RELY ON BLONDME TO GIVE ME THE CLEANEST LIFT, AND I KNOW I CAN ALWAYS ACHIEVE THE RESULTS I WANT SAFELY, DUE TO THE BUILT-IN BONDING TECHNOLOGY. IGORA ROYAL IS SIMPLY FANTASTIC – IT HAS BEEN TRUSTED BY COLOURISTS FOR YEARS, THERE ARE SO MANY COLOURS TO CHOOSE FROM AND THE RESULTS ARE ALWAYS IMPECCABLE. I USED THE TWO OF THEM TO CREATE THIS STUNNING LOOK, WITH A FULL HEAD OF BALAYAGE IN FOILS USING BLONDME AND A ROOT TINT AND TONING USING IGORA ROYAL.”
ASHLEY GAMBLE @DARCEYMARIAHAIR #SKPCOLLECTIVE
“CHROMA ID IS THE PERFECT PRODUCT TO ADD A POP OF HIDDEN COLOUR. THE CHOICE OF HUES IN THE RANGE IS AMAZING AND TOTALLY CUSTOMISABLE, LEAVING YOU SPOILT FOR CHOICE AND ENSURING YOU CAN OFFER SOMETHING TO EVERY CLIENT. THE CARING FORMULA IS SO GENTLE ON THE HAIR, IT LEAVES IT SUPERCONDITIONED, HEALTHY AND LOOKING AMAZING.”
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THE FUTURE IS
Schwarzkopf Professional understands the pressures that hairdressers face, and their delight in being able to innovate, design and create. The core tenets of the brand are in professional colour, professional services and professional support. Fresh content and support from Schwarzkopf Professional is always at hand. Each season sees an updated Essential Looks trend collection to equip you with the latest tools and techniques, not to mention fabulous
marketing materials to catch clients’ eyes. And speaking of up-to-date, education is constantly retuned through the blended ASK Education platform. Dive into seminars, videos and fact sheets in your own time, or sign up for live training sessions with the eAcademy, while the House of Color app gives you access to a fully personalised client management system from your phone.
MAKE LIKE THESE YOUNG STARS AND DISCOVER HOW SCHWARZKOPF PROFESSIONAL COLOUR CAN BRING YOUR VISION TO LIFE. TO FIND OUT MORE, VISIT SCHWARZKOPFPRO.COM. TO BOOK A COURSE, VISIT SKPEVENTS.CO.UK/ASK-ACADEMY-2021 @SCHWARZKOPFPROUK @SCHWARZKOPFASKACADEMYUK #SCHWARZKOPFPRO #APASSIONFORHAIR CREATIVE HEAD
es ness Month approach AS HAIR LOSS Aware ir ha ful ng meaning in August, are you offeri vices? More and ser ing nn thi ir loss and ha ing post-pandemic more clients are report e to build solutions tim it’s hair loss issues, so t can restore clients’ into your business tha ty, and boost profits confidence, hair densi ertise. and your position of exp ple as stocking a sim But it isn’t quite as it meaningful you need product line. To make u and your team will to consider just how yo redibly sensitive approach what is an inc d diagnostics to the an g subject. From trainin g tion and the marketin art of client conversa an is s thi , ertise of your services and exp e and resources. tim of y rth wo nt me invest win a loyal client to y wa And it’s a sure-fire vital to boost the base, at a time when it’s ests experiences and client bill and offer gu y online. services they can’t bu
S S O L R E D LEA 76
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HOW TO... IDENTIFY PROBLEMS
The right training and dedicated skills are the first step to creating services that cater to clients with hair thinning and hair loss issues. There is a dearth in available services – something Michael Convey, owner of Convey Salons and Matrix Artistic Team member, has discovered. “We offer a variety of hair loss services because it affects so many people. Currently only two salons out of 10 offer any form of hair loss solutions,” he explains. Habia recently announced it had created a new national occupational standard for trichology, developed in response to feedback that it was important that the sector could offer a recognised standard. Krysia West, hair loss specialist and owner of Perfectly Posh Hair in Hungerford, has offered extension services for years and used downtime provided by the pandemic to finally train as a trichologist. “There is a lack of basic knowledge on the subject at college or offered as part of training,” Krysia explains. “As hairdressers we should have the knowledge and ability to help these clients.” With her Postiche Hairloss Academy, Krysia is providing training and support to stylists on this subject. “We work with the team at Nioxin to train hair loss experts through our Niologist programme,” says Andrew Barton, creative and communications director for Headmasters. “Having an expert in each salon who in turn trains the salon teams and keeps up-to-date with the hair-loss space is vital.” Tim Scott Wright turned to Trevor Sorbie’s renowned training to ensure his team had the expertise to deal with all manner of hair loss issues: “One of our senior stylists went on the My New Hair course at Trevor Sorbie to learn about wig cutting and conducting sensitive consultations,” he says.
The KH Hair Group is training stylists in the Careologist No.1 Expert Programme by Wella Professionals. The salons offer a completely free, no-obligation consultation to anyone concerned with hair loss, thinning hair or any other hair or scalp-related concerns, explains KH Hair Newark salon director Maxine Sutcliffe. Maxine is a trichologist and knows exactly what to look out for. She says: “Telogen effluvium is the most common cause of hair loss and is triggered by many things, such as stress, illness, anaemia. Hair loss from telogen effluvium happens about 12 weeks after the incident, which is the key thing to remember, and there will already be new hairs growing so you can reassure the client that the growth should recover.” If you can’t spot this new anagen-phase growth, you will need to investigate further. Laura Bull and her team at Code Hair offer microscopic analysis and targeted scalp facials, followed up by personalised Nioxin haircare prescriptions, to identify problems before they take root. “We also find this is a great way to get clients thinking about the health and thickness of their hair by starting at the scalp,” she adds. “During lockdown we set up a support group for hair loss clients,” says Janice Grieves, owner of Hairport in Carlisle. “There are more than 800 people on the group now, with trichologists there to answer questions. As hairdressers we have a responsibility to know the difference between hormonal, nutritional and inflammatory hair loss. There are several causes, but we must always refer to a doctor for blood tests before anything else.” She points to iron levels as being a key indicator – both too much and too little can affect growth – while many medications can lead to hair loss.
HOW TO... GET THE RIGHT SKILLS
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The #ItsNotJustHair campaign from scalp and haircare brand Monpure features five women who have experienced hair loss through conditions such as alopecia and trichotillomania. It’s their chance to express how the psychological impact of hair loss has affected their lives, as well as shine a spotlight on the lack of help they received. 77
HOW TO... TALK ABOUT HAIR LOSS
So, how do you start such a sensitive conversation? The last thing you want to do is alarm or offend a client by blurting it out. “Thinning hair is a delicate subject, so it’s a good idea to let a new client take the lead,” suggests Thomas Hills, director of TH1 Hair. “Your regular clients will often bring up the subject of their thinning hair themselves, so you usually won’t need to. However, if you feel a client may need a prompt, you could use their initial consultation to ask ‘if they could change anything about their hair, what would it be?’” Wil Fleeson, director of Rainbow Room International and founder of Trichology Scotland, agrees that letting the client lead the conversation opens the most doors. “Who knows their hair best? They do. It’s about asking the right questions and listening for subtle clues; ask ‘how does your hair feel?’ Or ‘notice anything different to last time?’ They might not be emotionally ready to approach the conversation, but the sooner you approach it the better.” Asking about any recent health issues will also bring up relevant discussions for chemotherapy or medical-related hair loss. Robert Eaton, creative director of Russell Eaton salons and Wella Professionals creative technical director UK&I, decided to try and make clients feel as comfortable as possible by putting clear signs out. “We feel it is important that hair loss services are part of our everyday services, as opposed to offering a dedicated ‘hair loss’ menu, to ensure clients feel really comfortable coming into the salon,” he explains. A salon can be an intimidating environment if you are suffering from hair loss, so Rob is keen to break the ice before clients even arrive. “I always have a one-to-one call with clients to make them feel really comfortable ahead of coming into the salon – I find interacting over the phone with the client immediately puts them at ease, and therefore they don’t feel as anxious when they come into the salon for their appointment.”
076-080_Hair Loss.indd 3
THE THREE MISTAKES G YOU MIGHT BE MAKINBLAK E ACCORDING TO NIOXIN TRICHOLOGIST, MARK
1. YOU’RE AFRAID TO TALK ABOUT HAIR LOSS
in density You’re completely in a position to say you have noticed a change . Clients product certain a using from t benefi would and that you think they issue. the noticed already have y certainl will and honesty your ate appreci
2. YOU’RE TELLING CLIENTS NOT TO WASH THEIR HAIR TOO OFTEN scalp, This is my pet hate. Healthy hair growth is directly related to a healthy it keep to way best the is washing t frequen and al, essenti so a clean scalp is on the clients your Educate s. product ality high-qu using e alongsid way, that only will that benefits of using good-quality care such as Nioxin, because not and healthy scalp their keep also will it but keep their colour locked in place, growth. hair ensure they have great
3. YOU’RE NOT TRAINING YOUR TEAM ON HAIR AND SCALP ISSUES have It’s the biggest untapped market in salons, as 50 per cent of people to advice what know not do sers hairdres some form of hair loss but so many n. situatio win-win a is advice product correct the offer. Giving clients
SPEAKING FROM EXPERIENCE
WHEN HAIRDRESSER AND FORMER HAIR MODEL KAROLIINA SAUNDERS SAW SHE WAS SUFFERING FROM ALOPECIA, SHE HAD TO COME TO TERMS WITH LOSING MORE THAN JUST HER HAIR It was as she pulled her hair up into a ponytail one morning that Karoliina Saunders, owner of Karoliina Saunders Hair Design, first spotted a fingernail-sized patch. “When I saw it, I wanted to cry,” says Karoliina. “As well as feeling anxious I felt anger and a sense of unfairness.” It didn’t help that the first time Karoliina sought medical advice her concerns were brushed off. She was finally diagnosed with alopecia areata, an auto-immune condition that causes hair to fall out in small patches, a condition that develops when the immune system attacks the hair follicles. And while the physical effects are clear, it’s the emotional impact that has taken its toll. “I knew that my face hadn’t changed, but my reflection was just horrible to me,” she says. “I was terrified at the prospect of losing my hair and how people would perceive me if I did.” Karoliina contacted hairdresser Daniel Granger, known for E4’s The Body Fixers. He gave her the push she needed to say goodbye to her remaining hair. “The minute I shaved off my hair I felt liberated,” she admits. “It was exhausting trying to hide it and cover up the patches, so I embraced it.” She is now on a mission to help: “When I was hiding it, it was suffocating. The best thing is being open and talking about it.”
HOW TO… P L E H E B I R PRESC UR AND SCALP CARE TO GIVE YO INNOVATIVE HAIR BOOSTERS Aveda’s Invati Advanced line now includes an Exfoliating Shampoo – Light, for fine hair types with a normal-to-oily scalp experiencing hair loss or thinning. It exfoliates and removes build-up that can clog pores, gently clarifies hair and scalp and helps protect hair from breakage during shampooing.
Nioxin’s Anti-Hair Loss Serum is clinically proven to reduce hair loss by 20 per cent in only eight weeks. The intensive treatment not only reduces loss but improves hair density and strength. Its Sandalore scent stimulates the hair follicles through olfactory receptors, prolonging the hair growth period.
tive and @c headmag.com reativ during H eheadmag Awaren air Loss ess this Aug Month ust even m for ore
NCE CLIENTS BACK THEIR CONFIDE
For clients concerned about hair fall, Kérastase Genesis will tick all the boxes, it even includes an in-salon Fusio-Dose treatment as well as the take-home range. The Sérum Anti-Chute Fortifant is a powerful professional tool.
There’s a range of helpful Serioxyl el products from L’Oréal Professionn for poo Paris, including a sham coloured thinning hair, thickening hair and scalp conditioner, and a hair treatment for thinning hair.
RRP from £23.50
RRP from £14.45
RRP £48 nioxin.com
Natucain’s clever and natural MKMS24 ingredient is able to stimulate the hair directly at the root. The result is a 90 per cent reduction in hair loss and a 93 per cent improvement in hair growth, with up to 30,000 new hairs in six to eight weeks.
CHECK OUT crea
Kitoko Age-Prevent from ASP combines botanical extracts with unique technology to help combat the signs of ageing hair, including thinning. By rebalancing the scalp, it helps nurture the best environment for growth.
Semi Di Lino Scalp by ALFAPARF Milano helps keep the bacterial flora of the skin in balance and harmony, revitalising the hair from the root.
RRP from £12.95
RRP from £5.85 asphair.com
Boost locks with the Full Potential line-up from Bumble and bumble, including a shampoo, conditioner and booster spray.
RRP from £26.50
bumbleandbumble. co.uk 80
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The MANTA brush is as gentle on hair as running your fingers through it and The Mirror edition features a mirror for on-the-go touch-ups, too. No won der it was crowned the Most Wanted Award for Innovation winner 2020.
RRP £28.50 mantahair.com
The Advanced Hair Restoration Technology line for women from Mediceuticals uses Triaminocoptinol, which supports the reduction of excessive hair loss and stimulates new hair growth.
RRP from £59.50 mediceuticals.uk.com
AWARD FOR INNOVATION
Mediceuticals Laboratories, based in New Jersey USA, develops and delivers unique products that help the hair and scalp to be in optimum condition. These products help to reduce excessive hair loss and thinning hair. Mediceuticals also provides effective methods of treatment for a wide range of hair and scalp problems. Our product development process consists of many years of pharmaceutical research. The products are composed of natural, non-aggressive ingredients and raw materials.
REDUCTION OF EXCESSIVE HAIR LOSS AND STIMULATION OF NEW HAIR GROWTH UNIQUE COMPLEXES
ADVANCED HAIR RESTORATION TECHNOLOGY
ADVANCED HAIR RESTORATION TECHNOLOGY FOR WOMEN
FINE, THINNING HAIR KIT
DRY, THINNING HAIR KIT
3 STEP PROGRAM FOR THE TREATMENT OF HAIR LOSS & THINNING HAIR FOR NORMAL HAIR & SCALP
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FINE, THINING HAIR KIT
DRY, THINING HAIR KIT
3 STEP PROGRAM FOR THE TREATMENT OF WOMEN’S HAIR LOSS & THINNING HAIR FOR NORMAL HAIR & SCALP
3 STEP PROGRAM FOR THE TREATMENT OF WOMEN’S HAIR LOSS & THINNING HAIR FOR DRY HAIR & SCALP
Specialized hair, scalp and skin treatments for: Beautiful and healthy hair. Excessive hair loss or thinning hair. Dandruff, oily hair & scalp, dry hair & scalp, sensitive scalp or irritated scalp. Dry, damaged, fine or chemically treated hair. Dry or sensitive skin.
For more information please visit our website to see what Mediceuticals can do for you! Scalp Solutions Ltd Tel: +44 (0)161 7277072 email@example.com
FALMER COURT, A TRANQUIL FARM IN THE SOUTH DOWNS NATIONAL PARK, IS NOT JUST THE NEW HOME OF ELECTRIC – IT’S WHERE INGREDIENTS ARE GROWN AND HARVESTED FOR USE IN ELECTRIC PRODUCTS. IF YOU’RE LOOKING FOR A BRAND THAT’S BUILT ON SUSTAINABILITY, ETHICS AND PERFORMANCE, YOU’VE COME TO THE RIGHT PLACE 82
CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD
BORN IN 2007 on the south coast of England, Electric is one of the UK’s most exciting independent brands, and one that has always stayed true to its roots. Authenticity matters to founder Mark Woolley: “You’ve got to keep it real, stay true to what you are and what you believe in,” he says. As well as award-winning salons, an ethical professional product line, an education programme and a photographic and film studio, over the years the company has invested in exciting places for its teams, providing them with inspirational surroundings that support a culture of creativity. And Electric’s latest project is the biggest yet: Falmer Court, a stunningly beautiful 26-acre farm located in the South Downs National Park, about an hour from London. This tranquil environment, comprising a world-class studio, state-of-the-art offices, and a products lab, not only provides a new global destination for Electric but also an opportunity to be self-sufficient in every way. And that’s hugely exciting for a brand that prides itself on its sustainable values. Take the product line, for example. Electric has always believed that every product in the range should work to the highest standard while having the lowest carbon footprint possible, insisting on 100 per cent recyclable packaging and using natural ingredients in place of chemicals traditionally found in haircare products. The raw materials have always been sourced in the UK, meaning the team can trace back and vouch for every ingredient, while reducing the polluting impact of freight and shipping. Falmer Court allows Electric to take things one step further – the farm includes 14 acres of organic growing land that it has been preparing for the past four years so it can grow its own product
CR EATIV E HE AD AD VE RT OR IAL
ingredients: fields of English red roses, for example, which will provide the absolute rose extract for Electric’s C-1 English Rose Serum – the product creates maximum shine without the greasy feel of traditional oil-based silicones. Electric has also planted a substantial orchard, where it can grow different types of fruit for use in product formulations, as well as in Mammoth Juice bars in Electric salons. And later this year, there are plans to install a 400-metre bore hole to bring up its own water from the South Downs, for use in the product manufacturing process and for clients to drink in the salons. A huge part of Electric’s Falmer Court project is the Great Thatched Barn. This historic building – dating back to the mid-thirteenth century and later belonging to Thomas Cromwell – has been lovingly restored through a careful planning and heritage process, and is now a superb venue for photoshoots, film and events, with a state-of-theart studio, a VIP hair salon on the mezzanine, plus it’s incredible for creative shows. In recent years, the Great Thatched Barn has played host to Electric Sessions, the company’s unique educational events, featuring everything from double decker buses to campsites. It’s also been booked for several parties and celebrations, including Electric’s Global Congress Summer Party, with DJ Norman Cook (aka Fatboy Slim) on the decks. Ambitious, exciting and beautifully authentic, Falmer Court is the heart of the Electric brand, a calm but productive environment that brings out the best in creativity and innovation. And with plans to become a landmark in Sussex, as one of the best eco-business estates in the UK, there is clearly much more to come. Watch this space. To find out more about Electric, visit electric-hair.com
Ever yi ngr edi entandr aw mat er i ali s et hi c al , s us t ai nabl eand s our c ed byour s el vesi nt he UK.Al lofourf or mul asar edevel opedatour f ar mi nSus s ex. Thi shands on appr oac h hasl ed t o El ec t r i c bei ng dubbed t he “c r af t br ewer of t he pr of es s i onalhai r c ar ewor l d”.
… u o y s e m o c l e w
In this Surrey shop the quality of the drinks is right up there with the quality of the scissor work. Barber-Rista is now on hand to serve serious coffee from its bar, as well as something a little stronger.
D E E N T… U O Y MEE RINO RICCIO Manifesto TO Describe yourself in ﬁve words… Passionate, insecure (sometimes!), creative, dedicated, cheeky. What’s exciting you about British barbering/ male grooming right now? Seeing the change. Until a year ago barbering and male grooming were like two different worlds and now it’s nice to see everything is merging together. People on set using barbering techniques and barbers now using clips to set the hair and dry like session stylists. The barber/hairdresser who inspired me is… My inspiration comes from my father. He started to learn barbering when he was seven; now he’s 63 and still working ﬁve days a week – and I have never once heard him complain about being tired and overworked.
If I could change one thing… As much as I like social media – and I regard it as being hugely helpful to me and the company I work for – I think that certain values in our industry have been misplaced and forgotten. How many likes a post has gained or how many followers you have seems to have replaced how important skill development and client care is. Everything changed for me when… I started to work at Manifesto. Joining the salon came at just the right time in my career, and it feels great to be in a team where my vision and skills are welcome.
Serena Hussain Hill’s winning look
NEW GROOM ROOM
ALL STARS FOR 2021 REVEALED Serena Hussain Hill from Toni&Guy Birmingham is one of the ﬁve global winners of the American Crew All Star Challenge. She scoops $5,000 (£3,540) and a trip to Barcelona to shoot with American Crew founder David Raccuglia.
Who else should we get to know… Craig Mason, who was behind a men’s hair collection from 2002 that is still one of my favourites. Tom Connell (@tommconnell) has the vision to makes things that shouldn’t ﬁt together just ﬁt! It’s just brilliant. Holli Smith (@hollismithhead) is great on hair but she’s amazing at capturing the character, too. You might not know this about me… As an Italian I love food, but when people ask me my favourite dish, my response is a full English breakfast! Say hello to me… @rinoriccio, @manifestoeducation, @manifesto_ldn
LUCHMUN TAKES ANDIS LEAD Kevin Luchmun is the new International Artistic Team lead for Andis. A newly created role, he will be integral to the vision and development of Andis’ global barber education.
A new barbering brand on the block, Barber & Co has a traditional vibe The packed with the latest technology. Men’s It’s vegan-friendly and features Shape plastic-free packaging. Duo from Neäl & Wølf is RRP £11.95 perfect for shorter each styles, Shape Pliable 0333 577 3616 Paste enhances deﬁnition and locks styles in place.
RRP £22 salonpromotions.co.uk
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LOVE THE ONE YOU’RE WITH Your existing loyal clients deserve your time and special attention, not just new guests. Discover some of the NHBF’s top tips for maximising your existing client base
Clients who trust you, who trust your investment in how they look and feel, pay dividends in the future. With so much focus on growing your client base, are you paying enough attention to your existing clientele? Losing even a single client can be costly. Beyond the initial income, a lost client may also give your business negative reviews leading to more lost clients – whereas loyal ones will naturally help do your marketing for you, through word-of-mouth recommendation.
LAY IT ALL OUT You may think you know your USP, but knowledge is power. The NHBF has several recommendations on how to ﬁnd out what your clients really think of you: • Try a client questionnaire. Keep it short and simple and hand it out to clients for about eight weeks. Explain that it can be ﬁlled in anonymously, and don’t look over their shoulder if they ﬁll it in there and then. • Log even minor complaints and grumbles. You can use this information to build an overall picture of your main weaknesses and take steps to address them. • Check out Google, business listing sites, and your social media accounts to see what clients are saying about you. Don’t be disheartened if you ﬁnd negative
reviews – take steps to help prevent it happening again. • Discreetly follow a client’s journey during their appointment. Are they addressed by name? Offered a drink? Are magazines up to date? Were they kept waiting without explanation?
OUT OF SIGHT? NEVER OUT OF MIND Do you pride yourself on your personal touch? Don’t forget that this should extend outside of the chair too. Once appointments are over there can be a temptation to hurry off to your next client, and you end up undoing all the hard work making them feel special. Tina Beaumont-Goddard, NHBF director, says: “Don’t rush them out the door – ask if they’re happy with everything, and make sure any discounts on future appointments have been offered. Encourage your client to make their next appointment before they leave. Suggest a few dates and mention that slots are already getting booked up.” A simple feedback request sent to clients after appointments can be hugely helpful. Ask if they’re happy and request a star rating. Follow up negative feedback immediately; you can always turn a negative into a positive.
NHBF MEMBERS BENEFIT FROM: Dedicated membership helpline for everyday business support 24/7 legal helpline In-depth guides on all aspects of running your business Employment contracts and chair/space room renting agreements Discounted insurance And so much more… Find out more about NHBF member beneﬁts at nhbf.co.uk/beneﬁts
JOIN TH NHBF BEFORE END OF AUG E THE U AND QUOTE ST 2021 TO GET £25 CHJU25 O MEMBERSHFF YOUR IP FEE
For less than 80p a day, the NHBF will work with you to support your barbering business. Visit nhbf.co.uk/join CREATIVE HEAD
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THE DAYS AFTER WHEN LOCKDOWN LIFTED THE CRAZINESS BEGAN, AS CLIENTS HOT-FOOTED IT TO THEIR PREFERRED BARBERS AND SALONS TO GET THAT LONGED-FOR CUT. HERE, WE SHARE A DAY IN THE POST-LOCKDOWN LIFE OF RUFFIANS EDINBURGH, THROUGH THE BEFORE-AND-AFTER SHOTS OF ITS GUESTS PHOTOGRAPHY BY JONATHAN DANIEL PRYCE
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MUCH HAS BEEN made across newspapers and social media of lockdown hair, especially for guys who rely on short, back and sides. The team at Ruffians Edinburgh invited photographer Jonathan Daniel Pryce (@garconjon) into the store as the most recent lockdown lifted to capture clients as they lost their locks. The staff were slammed with back-to-back appointments, and each client was captured in a street style, raw shoot. “I love the fact these are real customers and the images are not retouched,” says co-founder Andrew Cannon. “They are honest and real reflections of what walks in and out of a barber shop, not something created in a studio.” Jonathan is not your average snapper either; he’s won Scottish Fashion Photographer of the Year, shot for Vogue and, just like those Ruffians barbers, was keen to get working again. And the customers loved their moment in front of the lens, too. It was a snapshot of a barber shop as its team and its loyal following emerged into something akin to normal life. Sound familiar?
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MY EVER CHANGING MOODS
ADVANCED TECHNIQUES COVERING DISCONNECTION, RAZOR WORK, ASYMMETRIC SHAPES, VISUAL CUTTING AND EDITORIAL STYLING, THIS COLLECTION FROM MANIFESTO IS A SUCCINCT SNAPSHOT OF MODERN MEN’S GROOMING PHOTOGRAPHY BY WILLIAM FERCHICHI 92
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Hair: Manifesto Education using Davines. Make-up: Paris Marie France. Clothing: Universal Works.
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THE NEW ERA THE ERA COLLECTION SHOWCASES COMMERCIAL LOOKS WITH EDITORIAL FLAIR, BY A TEAM FROM FRANCESCO GROUP STAFFORD ACADEMY UNDER THE DIRECTION OF HEATHER SHAW PHOTOGRAPHY BY PHILIP VEITCH CREATIVE HEAD
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HAIR Siobhan Buet, Holly Forsyth, Heather Shaw and Aleisha Symmonds. CREATIVE DIRECTION Heather Shaw. MAKE-UP Roseanna Velin.
This high contrast, edgy colour is everything
The se bea chy waves give you all the holi day feelings
It’s brilliant to be back in the salon with my clients
OSiS+ Session Label Super Dry F lex in action
Me and the #SKPCollective
Stacey Whyte, founder of Cheveux Salon (@cheveuxsalonx) and member of the #SKPCollective, snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
May your coffee be strong and your Mond ay be short
Ma ke it shin e! #R efre sh #Dept h #Warmth #R ich
When WFH changed to WFS (Work From Salon) 98
Spent my Su nd ay doing thi s tra ns formatio n – tea med up wit h @b roo ke lili as ma ke up
Let’s take a second to appreci ate this set-up from @schwa rzkopfp rouk for the salon CREATIVE HEAD
ALL THIS FOR ONLY
That’s £1.23 per position per day.
Includes; 6x Styling Chairs, 2x Washpoints, 1x 4 Postion Styling Island and 2x Wall Mounted Styling Mirrors
YOUR DREAM SALON IS NOW A REALITY! There has never been a better time to invest in your business. Contact us today and we’ll help you create the salon of your dreams, whatever your budget. Check out our handy online finance calculator to see how little you’ll pay!
0345 201 0825 | firstname.lastname@example.org | astonandfincher.co.uk *Terms and conditions apply, based on a 5 year term, total order value is £9,246 excluding VAT, first payment £224.03 and 59 monthly payments of £224.03. Deposit of 10% is required. Pricing exclude VAT and is correct at time of print but can be subject to change.
PATENTED INNOVATION* NEW
Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.
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*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo