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C r e at i v e H e a d April 2013 creativeheadmag.com
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O push yourself and break boundaries. DON’T let yourself be told it can’t be done. DO be brash and confident. DON’T be modest and limit yourself. DO be proud of your work and the colour you create. DO let your passion and your craft push your creativity to new levels. Powerful, precise, professional, advanced and, above all, fashionable – here is your chance to create distintive beauty. Here is your palette for colour artistry with results you’ve only dreamt of. Here is the new Topchic range by Goldwell.
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Goldwel It will n l’s Topchic ran g ever say ‘no’ or ‘t e promises to sup hat’s not p possible’ ort you in all yo . It will never le ur creative ende t you do wn. Her avours. e’s why… So chic Topchic is Goldwell’s core colour brand and was designed with true colour experts in mind. While it remains a favourite, even the best needs to reinvent itself every now and again to stay ahead, which is why Topchic has been revolutionised to offer even more professional performance benefits than ever.
Dedicated to fulfilling colourists’ greatest needs, Topchic now features improved performance and superior technology, meaning you can offer clients the best grey coverage, as well as ultimate durability thanks to breakthrough CoolProtect Technology, protecting tones and keeping shades cool.
In with the new…
Topchic’s wide spectrum of 130 intermixable shades caters for every creative colourist and client need. • The Naturals – perfect for a fresh and vibrant look, it provides 100 per cent grey coverage thanks to a new Dye Penetration System with a comprehensive colour choice. Clients will experience a natural look with multi-depth reflections. • The Blondes – pure luxury and always on-trend. Topchic Blondes reflect the complete variety of this iconic shade, from rich, warm hues to clear, cool blondes. The Integrated Protect System ensures smooth, shiny results. • The Browns – urban couture browns inspired by fashion. From rich and warm to matte and elegantly cool, Topchic Browns with CoolProtect Technology are perfect for every style. • The Reds – from deep, pure red to violet reflections, red is a strong statement. Topchic Reds fulfils your client’s wish for head-turning vibrancy, thanks to its Chromax Technology. • The Special Lift – make it easy for clients to reinvent themselves. Every look is personalised from brown to brights and soft reflections to full blonde. The Highlight Control System guarantees precise results. • The Mix Shades – intensifying and neutralising. Mix shades to ensure every colour desire is met.
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sional s e f o r p ’s oldwell ell have been G h t i king w ns by Goldw r o w d ve love st innovatio d with this a h s t s i e r , colou – and the lat hand-in-han 8 7 9 1 Since Can System ned to work desig Depot
hile the much-loved Depot Can System remains the colourist’s favourite* and unique in the professional hair market, Goldwell has upgraded the system to include a brand new application tool. In addition, Goldwell has improved the consistency of its Cream Developer Lotion, featuring IntraLipid technology – it’s easier to spread, the new bottle shape is easier to handle and it’s compatible with the Depot Can System. So why do colourists love the cans? Benefits include time saving, precision, greater economy and no oxidisation.
The LATEST innovation! New to the Topchic brand is the application tool, P_Cat (Professional Colour Application Tool). It’s designed to make colour application easier and more convenient than ever thanks to its ergonomic shape – ideal for regrowth application.
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New IntraLipid sm ooth patents and 100 per ing technology, more than 60 Topchic cent performance breakth grey coverage – when it comes to roughs, Goldwell’s g ot it covered
oldwell’s Topchic features a wealth of new technologies thanks to its team of more than 2,000 global researchers. Each of the new intelligent technologies has been developed to meet individual needs. Topchic’s core technology, the Integrated Protect System, consists of the new Equalizer System 2.0 and the new Coenzyme molecule. The former combines the patented Equalizer polymer with cuticle smoothing agents to ensure excellent, even colour from root to tip, while Coenzyme technology prevents hair from damage by neutralising free radicals, for brilliant colour tonality, gentleness and durability.
echnological breakthroughs include: • Goldwell’s patented IntraLipid Technology has been integrated into the new Topchic lotion for extra smoothness and added shine. • The Dye Penetration System is included in all grey coverage shades for guaranteed 100 per cent coverage of grey hair. • New CoolProtect Technology features in all cool brown and blonde shades for stability, preventing off-tone fading. • The HighLift Control System offers a perfect pigment concentration and controlled powerful lift – making high-lift blonde clients’ dreams come true.
Make sure you get on top of the new Topchic SENSATIONAL range by Goldwell. For more information and to see the trends up-close, scan here! FROM YOUR COLOR EXPERT
join goldwell on the topchic iconic tour this month in glasgow, manchester and cardiff – speak to your goldwell sales consultant, call 01323 432100 or visit www.goldwell.com/topchic. find the latest news at facebook.com/goldwelluk
“ TIGI Copyright©olour’s 3 new ash green shades further expand the creative potential of our intermixable range. Natural, neutral, cool results have been popular on the Autumn/Winter catwalks and this collection will help hairdressers recreate these colour results for their clients.”
TIGI Global Creative Technical Director 3 time winner of the title British Colour Technician of the Year Member of British Hairdressing Awards Hall of Fame
New TIGI copyright©olour Control Series helps to neutralise warm undertones in the hair, creating beautifully rich, cool tones. DISCOVER NEW CREATIVE 5/71, 8/71 & GLOSS 6/08 invent it. own it. control it. @TIGIcreatives /TIGIprofessional www.tigicopyrightcolour.com To become a stockist call 0844 844 0944 or from Ireland +44 (0) 1890 812 022.
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DISCOVER A PERFECT COLOUR PARTNER With our extensive range of accessible and creative colour brands, you can always offer your clients a professional point of difference. ADVANCED TECHNOLOGY From the versatile SOCOLOR.beauty with its pre-blended base and pre-adjusted tone, NEW COLORINSIDER ammonia-free ODS2 (Oil Delivery System) technology, to Light Master, our most powerful high-speed lightener with up to 8 levels of lift, Matrix has a colour offering for all clients. GREATER PROFITABILITY Our bigger 90ml colour tubes* with up to 2 applications per tube can greatly increase your colour services profitability.
If you want to grow your business with Matrix visit www.matrixhaircare.co.uk or call 0800 387 608 to find your local distributor
*SOCOLOR.beauty and Color Sync tubes are now 90ml. COLORINSIDER tubes are 67ml/60g.
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ELIMINATING TOXINS to deliver purer, cleaner and more organic products has become a focus for professional haircare brands, as they strive to position themselves as green champions and appeal to the eco-concious client. And with more manufacturers using the abolition of nasties such as sulphates, ammonia and parabens as their principal marketing tool, it’s more beneficial than ever for you to embrace the green boom, too. Today’s client is acutely aware of the effects their behaviour and purchasing habits have on the environment, and hold companies that share their green ethos in high regard. In short, the mainstream is becoming greener and sustainability is fast becoming the new norm – so what are you doing to evolve? Our feature, A Deeper Shade of Green, on page 80, reveals everything you need to know about upping your green credentials, whatever your budget. That’s not all we’ve got to get you thinking about taking your business to the next level. April is also the month that sees the business gurus of the industry come together for our action-packed Salon Smart event. There are still a few tickets left if you haven’t got yours already. And don’t forget to enter the 2013 Most Wanted and It List awards – there really is no better way to stand out from the competition. Visit Creativeheadmag.com/events.
ON MY RADAR Film ARGO
Not being a big Ben Affleck fan I had hastily written off Argo, but following its multiple award wins this season I was curious to see what all the hype was about and I was surprisingly impressed. Download it from iTunes now!
Song TUNES TUESDAY
Every Tuesday, web editor Rachael tweets out our favourite song for you to play in your salon. We’re loving Genesis by Grimes. Get involved #tunestuesday @creativeheadmag
Book THE FABULOUS BAKER BROTHERS
LAUREN MARGRAVE firstname.lastname@example.org Visit Creativeheadmag.com, follow @creativeheadmag on Twitter Find us on Facebook, search ‘Creative HEAD magazine’
After spending a few hours cooking with Channel 4 chefs Henry and Tom Herbert, aka The Baker Brothers, courtesy of Aveda’s new Invati range, I am now obsessed with their cookbook. The kedgeree is to die for.
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23 _ THE SOURCE
Win a shoot with Josh Wood, we examine the brand boom for famous faces and get prepped for Salon Smart! Essential Looks explores the cool side of Berlin, Sam McKnight reflects on an incredible journey at The Coterie and Kérastase celebrates Kate Moss
96 _ SUBSCRIBE NOW... and you’ll receive a free gift from Joico, worth more than £40
130 _ THE LAST WORD Most Wanted winner Sally Brooks explains why trusting staff with specific responsibilities will turn your salon into a truly effective operation FEATURE
Eco products are becoming the norm for hair, so what are you doing to move with the times?
106 _ THE IT GUY
Matthew Sutcliffe has enjoyed an extraordinary year, we showcase his career and look ahead
FASHION _ GENETIC CODE 117 Colour is in Schwarzkopf Professional’s DNA – Essential Looks celebrates shades supreme _ 122 LESS IS MORE Hooker & Young’s Magnetism collection exhibits some raw pulling power 126 _ RUNWAY Absorb the hottest catwalk trends, including the return of the scrunchy £4.50 APRIL 2013
GRAEME WHITE Chief sub editor
ADAM WOOD Feature writer
AMY WOOD Online editor
RACHAEL BRIDGE Runway editor
SARAH MANLEY Advertising manager
BEN BALDOCK Classified executive
DAVID HAMMOND Special projects manager
JOANNA ANDERSEN Editor in chief
80 _ DEEPER SHADE OF GREEN
59 _ SCENE
NICK JABBAL Art
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ON THE COVER Hair Jesus Rodriguez, Wendy Iles Colour William Wilson for Topchic by Goldwell Make-up Loni Baur Stylist Nadia Roth Photography Sabine Liewald
CATHERINE HANDCOCK Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
WRITE TO US AT: CREATIVE HEAD, 21 THE TIMBERYARD, DRYSDALE STREET, LONDON, N1 6ND. T: 020 7324 7540 E: email@example.com Go online to www.creativeheadmag.com find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @creativeheadmag, @HairNewsUpdate Download the Creative HEAD App here: Creative HEAD is published 10 times a year by ALFOL Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
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FROM BUTCHER’S BLOCK TO CUTTING EDGE BARBERSHOP Page 42
FAMILY-RUN SALONS ARE ‘DEFYING ECONOMIC CRISIS’ imperative for us because we have hereditary values that flow through to the whole team.” At least threequarters of survey respondents cited a long-term perspective as key to success, and this holds true for Forresters, which has been a familyrun salon for 41 years. Its approach has helped the salon brand experience growth in the past year, particularly in its Pangbourne salon, which saw 15 per cent growth in 2012. The survey also highlighted sticking together when times are tough as another major factor that gave family salons an edge. Karly Whittaker, who is co-director of Sarah Hodge Hairdressing along with her sister Abby, said: “You can be as stubborn or forgiving as you like but you just don’t give up.” Jayne Prigent, JAN
owner of Jas Hair Salon in Salisbury, winner of the Most Wanted BEST LOCAL SALON 2012 agreed, citing adaptability as another advantage among family-run salons with the speed in which they can respond to changes. She added: “Having far less processes and systems in place means you can move quickly when it comes to decision-making.” Michael O’Sullivan, head of Portfolio Strategy & Thematic Research for Credit Suisse Private Banking, believes the family-run model is not only proving to be a vital engine of economic activity, but also “the antidote to some of the failings uncovered by the financial crisis”. The Most Wanted 2013 awards are now open for entry, so to find out how to enter the BEST LOCAL SALON category and other awards, turn to page 66.
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FAMILY BUSINESSES IN THE UK are buoyant as 60 per cent reported revenue growth of at least five per cent in the past year, according to new research by the Credit Suisse Research Institute and Ernst & Young. The report revealed that the smaller, family-run business model is more robust in the face of slow economic activity due to a number of factors. Primarily a longer term ‘quality first’ approach, with emphasis on a ‘sticking together’ ethos, was noted as an advantage smaller companies may have over larger ones. John Forrester of Forresters Salons, a chain with salons across the South of England, said: “Family businesses are bucking the trend because they are what they are – and that’s family. It has been
Sarah Hodge, Taunton
Jas Hair Salon winning BEST LOCAL SALON at Most Wanted 2012
Jas Hair, Salisbury
NEWS, PRODUCTS, BUSINESS KNOW-HOW AND INTERIORS IT ALL STARTS HERE…
Creative HEAD 23
the latest news from the industry
Win a once-in-a-lifetime opportunity to work with Josh Wood
US Marie Claire
CELEBRATED CATWALK colourist Josh Wood is teaming up with Creative HEAD and Illumina Color by Wella Professionals to offer one lucky UK or Irish hairdresser the chance to win a place on a photoshoot. The winner will spend a day with the renowned colourist and global creative director for Wella Professionals, prepping and colouring models at his Atelier salon in London before working alongside him and leading Wella hair stylist Darren Ambrose of D&J Ambrose on the shoot day. The images will then be featured in the September issue of Creative HEAD magazine. To be in with a chance of winning, you need to create and capture a finished look using Illumina Color that represents key colour trends from S/S13. The star colourist said: “Colour plays such a fundamental part of any finished look and I’m passionate about sharing my knowledge with creatives who are equally passionate about colour!” For more details on the competition and Illumina Color, see page 28 or visit Creativeheadmag.com.
Out and about
We find out what a few of the UK’s art teams have been up to so far this year…
St Andrews links
X marks the spot
The FAME Team has spent two inspiring days learning from top hair mentors. The first day was spent with Richard Ashforth, who shared the Saco cutting philosophy, while the second day saw Akin Konizi of HOB present a cutting demonstration.
The Wella Professionals’ Generation NOW team members took part in a shoot for Alfa Romeo Young Designer of the Year, in association with St Andrews Charity Fashion Show. The team used their styling skills in Scotland with Kay McIntyre from McIntyres.
The 2013 Fellowship for British Hairdressing Project X students have been learning session techniques with Sam Burnett of the Rush Artistic Team. The team members presented their moodboards of S/S13 hair trends, before Sam showcased three different looks on the same theme to the group.
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BRANDS JUMP TO JOIN CELEBRITY AMBASSADOR TREND WITH THE ANNOUNCEMENT of Kate Moss as the face of Kérastase Couture Styling, Alterna signing Katie Holmes, Mizani working with Shingai Shoniwa, and Alexa Chung as the first face of L’Oréal Professionnel’s INOA in the space of a few weeks, it’s clear collaborations between professional hair brands and stars heralds a rising trend for celebrity ambassadors. Kenneth Campbell, managing director of L’Oréal Professional Products UKI – a division that includes Kérastase, Mizani and L’Oréal Professionnel – says the recent announcements of celebrity faces across L’Oréal brands is part of its collective mission to raise awareness of the professional hairdressing industry. He said: “In an increasingly competitive market we are committed to our customers and profession and believe that celebrity endorsements will raise the profi le of salon products and services, as well as creating a huge buzz in the trade.” Peter Tobolski, managing director of Alterna distributor Fresh Approach, agreed and added: “It’s a great way to inspire and wow our salon and retail partners.” The trend comes as a new study from Warwick Business School proved it’s imperative to find the right face to suit a brand’s image, revealing that some women are actually turned off when products are placed next to certain celebrities and models. However, Claire Townend, general manager of L’Oréal Professionnel, believes INOA has got it right with Alexa Chung. She said: “The right spokesmodel can have a huge impact on a brand. Alexa Chung is the perfect choice as L’Oréal Professionnel is a colour house with outstanding fashion credentials and Alexa is a fashion icon known worldwide for her style and for having enviable ‘of the moment’ hair.” The survey went on to highlight that the right ambassador could have far-reaching implications for the marketing industry and how they use models and celebrities to sell their products in the future. Claire added: “Our customers and salons love that we are taking professional colour seriously by appointing someone who epitomises fashion, style and beauty.”
CASIO LAUNCHES TABLET FOR CLIENTS TO ‘TRY BEFORE THEY BUY’
ERROL DOUGLAS MBE has been named as the new president of The Fellowship For British Hairdressing. Errol, who has three decades in the hair industry and a roster of high profi le clients, will take the helm at an official handover ceremony at the annual Presidents Night, held at The Dorchester Hotel on 22 April. He said: “I’m really looking forward to steering and further boosting the profi le of a crucial and truly prestigious organisation from the top.” Errol takes over from current president Mark Creed and will be supported by vice-presidents Gary France from Toni&Guy and Bruno Giamattei of Marc Antoni. JAN
SALON ELECTRONICS provider Casio has launched a tablet designed to enhance the customer experience through a ‘try before you buy’ concept. The Casio VT Android Tablet (pictured) enables clients to see a new style on a picture of themselves as well as browse an online gallery of hundreds of images, searchable by colour, length and even cost. The new tablet technology will allow customers and stylists to get creative without any of the risk. As a ruggedised, splash proof device, the tablet is also protected from droppage or an accidental rinse.
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ERROL DOUGLAS IS NEW FELLOWSHIP PRESIDENT
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the latest news from the industry
Fyodor Golan and Zoe Hardman join Colour Trophy tour
Fyodor Golan S/S13
The L’Oréal Colour Trophy has named TV presenter Zoe Hardman as the host of its 2013 tour, which will also feature London Fashion Week favourites Fyodor Golan. Zoe, who has co-hosted Take Me Out: The Gossip alongside TOWIE’s Mark Wright, will be on hand to guide the audience through the live hairdressing action and catwalk show. Designer duo Fyodor Golan will provide the style inspiration for the catwalk part of the tour, and will be joined by Toni&Guy Artistic Team members Cos Sakkas and Indira Schauwecker, who will be in charge of the hair, supported by L’Oréal Professionnel Portfolio team members. The 455 regional finalists are now set to attend one of the seven regional events in May that will see salon teams put both their knowledge of catwalk trends and technical skill to the test as they take part in a live competition. The regional winners will then compete in the Grand Final in London in June.
Aveda is unveiling its first TV campaign in the UK to back the launch of Invati, its new range for fine and thinning hair. Following the launch of Invati this year, the brand’s campaign will include ads on ITV1, Channel 4 and Channel 5 throughout May and June. Aveda hopes to reach a large audience and help clients identify a natural solution for thinning hair. Following this, Aveda will be unveiling its Invati LitreShip in July, which aims to help clients maximise on the ‘power of Invati’ with litre-sized bottles.
Wella presents Global Artistic Fusion More than 75 hairdressers came together at the Wella Manchester Studio for the first ever Global Artistic Fusion event, designed to bring together successful hairdressers from around the world. The three hairdressers presenting at the event were Robert Eaton representing the UK, Marco Tricca of Italy and Tobias Tröndle of Germany. The trio each presented two models and shared their inspirations. Robert said: “As a hairdresser, to continually learn and be inspired it’s vital that we learn from each other. Events such as Global Fusion allow the audience to increase their knowledge by learning and being inspired from international stylists.”
Salon manager Steph Jones won big at the the sixth annual Strands Hairdressing awards as she scooped Retailer of the Year and Hair Care Specialist of the Year. The Hampshire salon group and Most Wanted LEGEND celebrated a successful 2012 with winners awarded places at the Redken Symposium in London 2014, places on ghd and Redken courses as well as goodie bags. Other winners included Hill Head salon, which was was named Team of the Year, while Colourist of the Year was Danielle Carrier and Fran Potter won Achiever of the Year.
Aveda announces Invati TV campaign
Robert Eaton, Tobias Tröndle and Marco Tricca with models
Steph Jones celebrates double win at Strands
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My MONTH ahead
GROUP MOMENTUM GETS NEW BOSS AND ART TEAM Salon chain Group Momentum has announced Linton Husbands as its new managing director and has launched its first ever art team. Husbands leaves behind his role as general manager of Schwarzkopf Professional, Clynol and Indola UK to join Group Momentum where he will be responsible for acquisitions and business development. Meanwhile, Group Momentum’s new art team has been revealed, with all six members coming from the Headlines salon group. They are: Jade Wells and Sara Hare from the Shenfield branch, Sami Page, Alex Garcia and Brad Allen from Billericay, and Hayley Spicer from Headlines Wickford. The team will be led by Paul Falltrick.
What does April have in store for… Lisa Whiteman
WEBSTERWHITEMAN This month starts with chocolate as the children will be off school for Easter! I will then be starting to work on our salon website, which we want to be more interactive for the clients. Then I have to revise a presentation and get models ready for the launch of Goldwell Topchic, which we are taking to Glasgow, Manchester and Wales and will be great fun. Finally it’s back to London to catch up on some paperwork and clients, before I start working on our photographic workshop for Salon Smart.
SHORTCUTS SPOTLIGHTS CLIENT RATINGS TOOL SHORTCUTS HAS REVEALED Spotlight, its latest innovation to help salons grow their businesses. The new tool enables salons and spas to automatically measure how clients rate a service. Tom Bentley-Taylor, chief executive of Shortcuts Software UK and Europe, explained: “This online service automatically asks for clients’ feedback by email or text immediately after their appointments to instantly gauge opinions about the experience.” The online tool can also be integrated into Facebook and Twitter, allowing businesses to cross-promote positive reviews.
MUTINY HAIR I am working on the redesign of our new website. I’m also currently collaborating with photographer Dennis Davis on my latest hair collection, and we’ll be running a Facebook competition ‘Why do you come to Mutiny Hair?’ This has already proved to be highly popular with our clients, and entrants have a chance to win a selection of Fudge products. We’ll also be working alongside Northampton Hairdressing College to offer support and work experience for students.
If you only do ONE THING this month... Get yourself to Salon Smart! The inspirational lineup includes headliners Hooker & Young (pictured) and a Meet and Mix feast featuring stars such as Andrew Barton, Carolyn Newman and Errol Douglas MBE. There are also two new workshop sessions on how to shoot for success with photographer John Rawson and top experts. Taking place on 28 and 29 April, Salon Smart is sponsored by Goldwell and KMS California. For tickets, visit Creativeheadmag.com/salonsmart or call 01434 610944 now! JAN
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RAYMOND BOTTONE HAIR It’s an exciting month for us, starting with a photoshoot on ‘wearable hair’ planned for the 17 April. We are launching a new, more interactive website that we’re really excited about. We feel it’s really going to invite conversation and become a powerful marketing tool. Behind the scenes, we are looking at more creative ways to market our salon. Working closely with my stylists and assistants, we are focusing on ways of bringing in new clients and nurturing client loyalty without losing profitability.
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THE ULTIMATE PRIZE IN COLOUR
Josh Wood. Creative HEAD.
It’s the colour competition of a lifetime! You could be working with Josh Wood on an incredible photoshoot. This is your chance to shine, with Creative HEAD and ILLUMINA COLOR by Wella Professionals Whether it’s on editorial shoots, major advertising campaigns, backstage at fashion weeks or at his exclusive Atelier salons in London’s Notting Hill and Liberty, Josh Wood is the go-to guy for incredible, luxury colour. As global creative director for Wella Professionals, he sets the trends and helps develop the innovative new colour products that you use in the salon. But for one incredible photoshoot, Josh Wood could be all yours! In an exciting collaboration, we are offering a once in a lifetime prize – the chance to win a place on a stunning photoshoot with Josh Wood using ILLUMINA COLOR and published exclusively in Creative HEAD magazine. One stylist from the UK or Ireland will get the chance to learn at Josh’s side as you spend the day prepping and colouring models at his Atelier salon, then you’ll work alongside Josh and leading Wella hair stylist Darren Ambrose of D&J Ambrose on the shoot day, ensuring the finished results are beautiful, on-trend and perfect for the pages of Creative HEAD. To win, you need to prove you know the hues that are hot for 2013. Using ILLUMINA COLOR, you will create a fabulous finished look that reflects the fashion-forward
colourist you are, captured in an incredible image that will show-off those skills in a simply stunning shot. You don’t need to spend thousands on a photographer, but you do need to illustrate that you have the techniques and the vision to distill a 2013 trend in a heart-stopping way. With such tantalising tones as the six new sheer shades from ILLUMINA COLOR, as well as the incredible line-up of colours in the portfolio, you’ll have everything you could need to paint your vision perfectly. With two warm, soft blondes, two cool browns and two cool, crisp blondes, ILLUMINA COLOR has created the ultimate S/S13 blonde palette, as seen on the catwalk at Mary Katrantzou. “Blonde is big,” says Josh. “I’ve created several Power Blondes for S/S13 on the catwalks using ILLUMINA COLOR shades. It provides the perfect combination of cool, icy and wheat shades to create this look from the Mary Katrantzou show – powerful yet natural-looking.” Once the colour has been crafted, you’ll then collaborate with Darren Ambrose to complete your vision. “Styling and colour go hand-in-hand,” explains Darren. “I’m excited and looking forward to working with the competition winner.”
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Creative HEAD Promotion Promotion
*Terms and conditions apply. Visit www.creativeheadmag.com/competitions/illumina-terms for information
POWER BLONDE AT MARY KATRANTZOU S/S13
WANT TO WIN YOUR DATE WITH JOSH? HERE’S WHAT TO DO... • Create a high resolution image of the look you’ve made using ILLUMINA COLOR by Wella Professionals that represents key 2013 colour trends, include details on the colour concept, your technique and your inspirations.
For more inspiration, check out Josh Wood’s guest moodboard and his wor k London Fashion Week from on the Creative HE AD App! And go backstage at Mary Katra S/S13 at Creativeheadm ntzou ag.com
• Send your entry to ILLUMINA COLOR competition, 21 The Timberyard, Drysdale Street, London N1 6ND. • Beat the deadline for entries, 1 June 2013. • Make sure you are available to come to London on 25 and 26 June 2013. • Keep your ﬁngers crossed for a call from Creative HEAD!*
TO DISCOVER MORE ABOUT THE NEW SHADES FROM ILLUMINA COLOR, CONTACT YOUR WELLA PROFESSIONALS ACCOUNT MANAGER, CALL 01202 595700 OR VISIT WWW.WELLAPROFESSIONALS.CO.UK
Creative HEAD 29
OPEN FOR BUSINESS! www.creativeheadmag.com/shop It’s the ultimate in instant retail therapy – offering you an incredible choice of brands and astonishing deals. Creativeheadmag.com is excited to unveil a fully-stocked online shop powered by salon suppliers extraordinaire Aston & Fincher! Other websites may have teamed up with cash and carries in the past, but the online store at creativeheadmag.com is a game-changer. Why? Because Aston & Fincher sells exclusively to professional hairdressers, and this online shop is for you – and only you! Aston & Fincher’s strict, professional-only policy means it is the sole distributor of some of the hottest brands in hair. Love Moroccanoil? Register to become a stockist via the shop. Are your scissors inspired by the wit of EVO? Then start styling a storm! And don’t forget Aston & Fincher’s own Hara hair and beauty ranges, too. Shop with Creativeheadmag.com and you’ll have access to brands that other sites just cannot deliver. And there’s more! Visit the shop to view and buy furniture from AGV, Gamma, Spa Logic, REM and Takara Belmont, to name but a few. You can book an appointment with Aston & Fincher’s famous salon design team, too – ideal if you’re thinking about a refit. You’ll also find the full Aston & Fincher national training and education programme to view and book. Pioneering names in the hair industry bringing you the hottest brands your salon and staff crave – exclusively and online. There’s never been a better excuse to shop!
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NEW PRODUCTS, TOOLS AND COLOURS
COLOUR LIKE NO OTHER Topchic by Goldwell has been revolutionised to offer an even better performance than ever before. It’s all down to the science – Topchic now features specialised technologies that are designed to smooth cuticles for even colour while preventing hair from damage by neutralising free radicals. In short, brilliant colour tones, the best grey coverage and ultimate durability!
IN-SALON SERVICE CALL 01323 432100
THE NEW WAVE
There were audible gasps at the launch of BaByliss PRO’s new Perfect Curl – a ground-breaking device for creating curls and waves on mid-length and longer hair. It automatically draws sections of hair into a ceramic curl chamber, where it heats from all directions to form a long-lasting curl – a series of beeps then indicates when the hair is ready to be released. Check out the demo video at Creativeheadmag.com – it has to be seen to be believed.
Whether they’re lounging poolside or soaking up some rays in the garden, the Limited Edition Paul Mitchell Sun range promises to keep clients’ locks looking good while they’re enjoying the sunshine. The line-up includes the sulphate-free Sun Recovery Hydrating Shampoo, After-Sun Replenishing Masque and Sun Shield Conditioning Spray – together they will nourish sun-stressed strands back to glorious health, guarding hair from UV rays and preventing colour fade.
PRICE £120 CALL 0870 513 3191
RRP FROM £12.25 CALL 0845 659 0011
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BUY ONLINE DAZZLING DEALS THIS MONTH AT CREATIVEHEADMAG.COM/SHOP
For the client that likes to grab a few extra Zzzs in the morning, Joico Instant Refresh Dry Shampoo promises to extend the life of hairstyles by freshening and revitalising hair between washes. Featuring the brand’s new Bio-Advanced Peptide Complex – a powerful, targeted hair repair technology that pledges to restore damaged strands with DNAbased science that’s now in all revamped Joico products – the dry shampoo absorbs excess oils and odours while enhancing manageability, with no white residue in sight! RRP £11.95 CALL 0845 071 2626
SPRING CLEAN It’s time to give clients’ hair a bit of a spring clean and with Alterna Bamboo Style Deep Cleanse Clarifying Shampoo. It gently detoxifies, eliminating product build-up and environmental impurities that can dull the hair. Its eco-certified bamboo extract strengthens hair and restores natural flexibility. For more eco treats, turn to page 80. RRP £17 CALL 01925 578000
LIGHT UP YOUR LIFE
TWICE AS NICE Buy two Luxury Oils from Argan Plus and you’ll get a free Unique 10 treatment, worth £6.99.
Brighten up your life with Framesi Bleach, now with a saving of more than 15 per cent!
GET IT! £15.98
WAS £9.50, NOW £7.99!
Haven’t tried British Hair yet? Well, this is a great way to give it a go! Buy five and get one free on styling products.* TRY IT! £25.25
(All prices exclude VAT) * Excluding Shine Serum
Grab a great discount on NXT Colouring Meche, available for both long and short hair. NOW JUST £5.95 (SHORT) £6.95 (LONG)
RETURN TO GLORY
Salon-fresh colour that lasts used to be the stuff of dreams, but vibrant colour that refuses to fade is now possible with Color Recharge, by Wella Professionals. The range includes a shampoo, six conditioners and a spray – boosting colour vibrancy while providing natural hold. RRP FROM £11.15 CALL 01926 659500
Get gorgeous, manageable hair, without a sticky or crisp feel thanks to L’Oréal Professionnel’s tecni art Nude Touch range. Featuring a styling spray, thickening serum and a mousse, the line promises to smooth unruly hair, create lightweight curls and provide long-lasting flexible hold and shine.
RRP FROM £9.80 CALL 0800 072 6699
COPY AND PASTE Unite Conundrum Paste has the benefits of three products in one, combining a cream, paste and wax. Guaranteed to take you throughout the day and well into the night, any look can be created with this clever essential. RRP £15.95 CALL 0845 034 0770
SEAL OF APPROVAL
It’s official; the world has gone high definition! Gone are the days of fuzzy and lacklustre looks, colour is in razor-sharp focus – the crystal clarity of Schwarzkopf Professional’s relaunched Igora Royal range is so vibrant it practically jumps out at you. Featuring the brand’s new High Definition technology, the colour delivers reliable results in every situation, meaning true, vibrant and lasting colour – even on damaged hair. IN-SALON SERVICE CALL 01296 314000
FEB MAR APR MAY
OCT NOV DEC
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Creativity Contrast Coverage Itâ€™s time you discovered the crystal clarity of true colour
THE BEST JUST GOT
BETTER MEET THE KING OF THE HAIR WORLD – IGORA ROYAL, SCHWARZKOPF PROFESSIONAL'S FLAGSHIP COLOUR BRAND
YOU… HAVE A PASSION FOR COLOUR EXPECT YOUR COLOUR TO DELIVER NEED A COLOUR YOU CAN RELY ON SEE COLOUR AS THE ESSENCE OF YOUR BUSINESS 02_230 1
SCHWARZKOPF PROFESSIONAL… HAS PLACED COLOUR AT THE HEART OF WHAT IT DOES FOR MORE THAN 100 YEARS HAS GIVEN LIFE TO SALON CREATIVITY WITH IGORA ROYAL FOR MORE THAN 50 YEARS REMAINS COLOURCOMMITTED TO YOU HAS NOW MADE ITS BEST EVEN BETTER…
NEW IGORA ROYAL IT’S TIME TO EXPERIENCE TRUE COLOUR IN HIGH DEFINITION…
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IMAGINE A WORLD WITHOUT COLOUR LIMITS. NEW IGORA ROYAL BY SCHWARZKOPF PROFESSIONAL ALLOWS YOU TO DO JUST THAT, PROVIDING ENDLESS POSSIBILITIES FOR COLOUR AND CREATIVITY
As a colourist, you want the best: great colour precision, unbeatable colour intensity and excellent performance. With new Igora Royal by Schwarzkopf Professional you can have it all. More than 51 years and more than 100,000 tubes sold every day since its coronation, Igora Royal is reinventing itself with a full relaunch. Schwarzkopf Professional is always looking at ways to improve on perfection. The result? Igora Royal now comes with High Definition technology to deliver reliable results every time, meaning true, vibrant and long-lasting colour.
WHAT’S NEW? Schwarzkopf Professional colour has never been as creative or vibrant as it is today. From roots in bright shades to breathtaking ombré effects; anything can be achieved with High Definition. This new technology features fully re-engineered colour pigments for intensive colour and the clearest tone direction, alongside its new lipid carrier system, which amplifies penetration into the hair cortex. Colour is locked into the hair and perfectly sealed for longer retention, the new Igora Royal range guarantees heightened colour intensity and maximum coverage.
IGORA ROYAL • Up to 25 per cent more colour vibrancy* • Fashion colours with up to 70 per cent white hair coverage • Up to 50 per cent longer colour retention* *Versus previous Igora Royal Color Creme
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VIBRANCY • Up to 25 per cent more colour vibrancy* *Versus previous Igora Royal Creme
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RETENTION • Up to 50 per cent longer colour retention* *Versus previous Igora Royal Creme
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COVERAGE • Up to 70 per cent coverage on fashion shades
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LIFTING POWER • The clearest lifting shades and advanced care for maximum contrast and shine* *Advanced care achieved with 12% 40 Vol. Igora Royal Oil Developer
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CONTRAST • A one-step lift and colour for stunning highlights, intense contrast and outstanding brightness and luminosity
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CREATIVITY • Pastel shades, boosters and neutralisers for maximum colour personalisation
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IN LINE WITH ITS ‘DEDICATED TO SALON SUCCESS’ MANTRA, SCHWARZKOPF PROFESSIONAL HAS A RANGE OF EDUCATION COURSES, TOOLS AND EVENTS TO ENSURE IGORA ROYAL IS EVERYTHING YOUR SALON NEEDS Dedicated to salon success worldwide, Schwarzkopf Professional has a range of additional elements and activities to make your salon the very best it can be. These include: Schwarzkopf Professional’s colour courses, its tailor-made education support, its House of Color app and its salon support material.
ROYAL ACADEMY With the relaunch of Igora Royal, Schwarzkopf Professional has extended its education programme, implementing tailormade and certified expert classes. The new Royal Master Academy includes versatile modules such as seminars, webinars and assessments. Two new training systems have also been introduced: Grow my Colour Business and Colour my Personality. The first aims to maximise every salon’s business potential with colour services and provides tools, guidance and inspiration. The latter offers a holistic approach to colour consultation, including insights on colour personality types and rules for matching hair colour with skin tones and eye colour. Both of these courses push participants to the limits of creative expression with a key goal in mind: to grow your salon’s colour business.
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R BACK HOUSE OF COLOUR APP With the Schwarzkopf Professional House of Colour app, hairdressers are invited to digitally enter the vivid world of colour on the move, at home or at the salon. Features include: • Professional Colour Consultation: ﬁnding the perfect colour has never been easier. The client consultation feature helps hairdressers to choose the right assets in order to ﬁnd the perfect colouration in just a few steps • Formula Creator: your everyday colour assistant with precise formula recipes for each type of hair. The creator has a practical timer to measure the development time, as well as the option to personalise the formula process • My Clients: an integrated ability client management system helps to save clients’ information, photo and colouration history • Essential Looks: the latest inspiration. Taken from Schwarzkopf Professional’s bi-annual Essential Looks collection, it’s the forefront of cut and colour
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WHAT’S ON YOUR WANT BRILLIANT COLOUR PERFORMANCE, TECHNICAL SUPPORT, BUSINESS KNOW-HOW AND INSPIRATIONAL TRENDS? SCHWARZKOPF PROFESSIONAL HAS IT ALL…
OH WHAT A NIGHT!
Experience new Igora Royal live and see outstanding colour created by Mahogany Hairdressing! Taking place in London, Glasgow and Liverpool, these events bring Schwarzkopf Professional’s Igora Royal to life, firing your enthusiasm for colour.
LONDON WHEN 2 April WHERE ASK Academy
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LIVERPOOL WHEN 22 April WHERE Michael John Academy of Hairdressing
GLASGOW WHEN 29 April WHERE Rainbow Room Academy
COLOUR WISH LIST? “WILL IT HELP ME STAND OUT FROM THE CROWD?” “WILL IT INCREASE CUSTOMER LOYALTY AND FREQUENCY?” “WILL I EARN MORE FROM MY EXISTING CLIENTS?” “WILL IT BRING NEW CLIENTS TO MY SALON?” The answer is YES! In partnership with Schwarzkopf Professional’s Igora Royal, the brand is dedicated to growing your colour business with numerous tools to boost your profits: REACH NEW CLIENTS – increase your colour turnover by attracting new colour clients and converting the colour-shy. Ideas include ladies’ day and midweek colour events. INCREASE FREQUENCY – reducing the time between appointments to increase client loyalty and revenue. Ideas include next appointment incentives and birthday deals. BUILD LOYALTY – grow your clients’ loyalty and secure business with a selection of tools created specifically for this purpose by Schwarzkopf Professional. Ideas include VIP membership. PREMIUM SERVICES – strengthen your reputation as a colour specialist and offer new and exciting service possibilities. Ideas include a salon app and a Colour Celebration Night.
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Lesley Lawson, Schwarzkopf Professional’s global colour ambassador, talks about her passion for colour Being the global colour ambassador of Schwarzkopf Professional and creative head of colour and form at the Real Hair salon in London’s Chelsea, Lesley Lawson is nothing less than the ultimate colour expert. Here, she talks about true colour partnership, her personal passion for colour, innovative training and her very own experiences with the new Igora Royal. Why do you love being a colourist? Since the beginning of my career, I have been absolutely fascinated by colours and the effects of colouring hair. I believe that hair colour can be understood as a language. So many expressions and interpretations are possible – reflecting your personality, marking changes in life or even transforming looks of people completely. The feedback from clients after colouring is often more intensive than after a haircut. I really love that colour has the power to influence the outer appearance of people. What should the perfect colour product offer you? Above all, as a colourist I need to rely on the performance of my colour. The key is coverage, intensity and retention. These qualities also need to be complemented by colour vibrancy and visionary colour worlds. For you, what are the benefits of the new Igora Royal? Igora Royal is the flagship brand of Schwarzkopf Professional for a reason. One of the most impressive assets of the new Igora Royal is its new High Definition technology, which delivers 100 per cent true colour results. Even under challenging conditions, such as
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porous and damaged hair, it provides perfect colour equalisation and white hair coverage. I have been involved in the relaunch process and had the chance to work with new Igora Royal during Schwarzkopf Professional’s Essential Looks shoot. The results speak for themselves: the state-of-the-art fashion colours, as well as outstanding vibrancy on coppers and violets, let my creativity as a colourist run free, while also making it possible to answer all of my clients’ demands. Last but not least, I am really thrilled about the 360-degree approach of the brand in terms of its education, offering fantastic new trainings and innovative tools such as the House of Colour app. Igora Royal is a worldwide brand – what do you think has made it so successful? Schwarzkopf Professional has created a brand that listens to the needs of colourists and provides services and tools perfectly adjusted to them. The Igora Royal product concept is dedicated to stylists’ expertise and salon success, since colour services play such an important role in salons nowadays. Besides this, Igora Royal keeps up with the trends and is perfect for hairdressers and trend seekers looking for the most up-to-date and fashionable results that are achievable in salon-appointment times. I also believe that the key to success is to invest in young talent and Schwarzkopf Professional is a pioneer in educating the best ones. Accompanying the relaunch of Igora Royal, the brand offers a diversity of great educational programmes. The Royal Master Academy, for instance, brings up new royal experts with a premium certificate, providing those with colour education like never before.
It’s got to be Igora Royal Not one but 10 reasons why it’s got to be Schwarzkopf Professional’s Igora Royal
TRUE COLOUR: fully true-totuft colour for total reliability UP TO 25 PER CENT more vibrancy* and perfect equalisation* – even on porous hair
CLEAREST LIFTING SHADES* and advanced care** for maximum contrast and shine
EXTENSIVE EDUCATION SUPPORT, from essential workshops to the Royal Colour Master Academy ESSENTIAL LOOKS bi-annual trend collection brings the latest fashion trends from the catwalks into your salon
HIGH DEFINITION TECHNOLOGY for the best Igora Royal performance ever
FASHION COLOURS with up to 70 per cent white hair coverage and up to 50 per cent longer retention*
DEVELOPED WITH COLOURISTS for colourists – to exceed your expectations every day
NEW COLOUR SERVICE opportunities with Igora Royal high definition colour services
FULL BUSINESS SUPPORT for your salon, from salon events to increasing visits and new client acquisition *Versus previous Igora Royal Color Care **Advanced care achieved with 12% 40Vol. Igora Royal Oil Developer
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Hair colour gives women confidence, this is why I need to rely 100 per cent on the performance of my colour. One of the most impressive assets of the new Igora Royal is its new High Definition technology, which delivers 100 per cent true colour results and maximum performance. With new Igora Royal, my creativity as a colourist can run free Lesley Lawson, global colour ambassador for Schwarzkopf Professional
in high definition
Realise your love of colour with Igora Royal from Schwarzkopf Professional. Visit www.schwarzkopf-professional.com, call 01296 314000 (UK), 01 404 6424 (Ireland) or search â€˜schwarzkopfprofessionalunitedkingdomâ€™ on Facebook
Radical look With images of Tracey Emin and Gwyneth Paltrow, photographer Mary McCartney’s exhibition ‘Developing’ at The Lowry in Manchester includes a celebration of The Radical Woman – perfect inspiration!
Feel the Buzz
Catwalk king Josh Wood, Wella Professionals global creative director for colour, exclusively shares his Power Blonde moodboard
WIN! Coming to the
Creative HEAD App this April See more from Colour Buzz, the incredible Essential Looks 1:2013 collection from Schwarzkopf Professional
THE CREATIVE HEAD APP IS free and READY TO DOWNLOAD – VISIT THE APPLE APP STORE AND SEARCH ‘CREATIVE HEAD’ OR VISIT CREATIVEHEADAPP.NET NOW!
THEY’RE ON IT
LOVE IT! •035_App promo 1
Five sets of styling goodies from New York Fashion Week favourite UNITE (RRP £51.10)
Thank you from the Forresters Artistic Team for including us on your App! It looks amazing and I’ve had great feedback from so many people about it! Rory Gamble, Forresters
Here are our top three business-boosting tips for the month ahead TAKE PART
L’Oréal Professionnel Ateliers Knowing products inside-out is the first step to retail heaven in your salon, and these informative training sessions from L’Oréal Professionnel help you to do just that. You will learn vital information on the latest launches and techniques so you can return to the salon and start creating perfect results straightaway. The courses are open to all hairdressers who work in a salon that uses L’Oréal Professionnel products and would like to spend three hours getting the low-down on the hottest new releases. Contact L’Oréal Professionnel Product Academy on 0161 834 9594
Vine Vine is a new mobile video service from Twitter that allows you to create and share looping videos with clients and your team. Like Tweets, the brevity of videos on Vine (six seconds or less) inspires creativity. “The potential for salons is huge,” says social network guru Valorie Reavis of Linkup Marketing, who suggests posting daily film style updates to inspire your team or video podcasts for clients. Visit vine.co
Most Wanted Business Thinker 2013 Calling all salon business gurus. This is your chance to get your entries in for the 2013 Most Wanted Business Thinker award, which will be presented to the salon owner or director who has shaped the most outstanding salon business, at the Grand Final on Monday 2 September. Winning this prestigious award will not only get you noticed among your peers, but also impress clients with your acumen. For some top tips on what makes a winning entry from 2012 champions Esther and Tommy van der Veken, visit www.creativeheadmag.com/mostwanted
THINK IN NUMBERS
The power of three
business news, views and advice
Keep watch on wages
Business expert Ken West urges you to question the cost-effectiveness of your team…
If you met a salon owner who told you they employed 15 stylists, you’d probably conclude they were fairly successful. At first glance, you might even think they’re making a fair profit, but whether that is the reality is often questionable. Experience has taught me that many stylists are not cost-effective to their salons, yet more often than not salon owners are unaware of this. The owner believes a big team equals big profits. However, with the advent of higher minimum wage levels and some ill-conceived discounting, far too many stylists are becoming inefficient in salons. Let me explain this further. Let’s assume a salon owner has agreed to pay a stylist one-third of their professional takings (net of VAT) and they are on minimum wage of £6.19 for a 40-hour week. Their guarantee is therefore £247.60, meaning they need to generate at least £742.80 a week (net of VAT) to be cost effective to the salon. Then factor in Employer’s National Insurance contributions and holiday pay and the true cost of employing them is much higher
than the 33 per cent you budgeted for. If you think that these numbers are unrealistic, believe me they are not. Far too many stylists are generating less that £750 per week (net of VAT). If a stylist is charging any less than £30 for a haircut, then the facts show us they will struggle. Do the maths! Now, if the salon owner with 15 stylists worked out the average income per stylist, what would be the results? There may well be high flyers generating high sales in the business, but there will probably be the opposite, too. Total professional sales net of VAT divided by the number of stylists will reveal the average income per stylist. Anything less than £750 per stylist (net of VAT) and there are probably too many stylists in the salon team. Now factor into the mix non-income producing team members such as receptionists and trainees. How do they affect your overall wage bill? Ken West is director of business coaching experts 3.6.5, www.365hair.com
3·6·5 will be exhibiting at Salon Smart in April
£750 Average weekly income per stylist (net of vat)
fresh thinking on business
do you have too many stylists?
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Diamond Awards to sparkle in October
The Federation is working to develop a new event to kick off this October – the NHF’s Diamond Awards. The black tie event will celebrate and showcase the excellence of hairdressing salons – both NHF membersalons and others within the industry – covering everything from business acumen to customer service and including up-and-coming newcomers and salons that excel in humanitarian and charitable work. The event will be held on 6 October, just prior to this year’s NHF annual conference in Manchester, and the NHF’s long-standing Photographic Stylist of the Year Competition will be incorporated into it. The closing date for entries for the latter competition is 29 May. Ian Egerton, conference committee chairman, said: “We are very excited about the new Diamond Awards, which we hope will become one of the jewels in the NHF social calendar. The aim of this new event is, simply, to bring NHF members together to celebrate our creativity, showcase our skills and share our passion for hairdressing.” In addition, a date has now also been set for this year’s Britain’s Best competition. The event will be held on 17 November in Birmingham, with the exact venue still to be confirmed.
Federation website gets high-tech makeover The NHF’s website has been given a fresh look to help members access the Federation’s range of benefits at the touch of a button, as well as keep them up-todate with what is going on both nationally and regionally. The new look went live at www.nhf.info in March following a redesign carried out by web design and digital communications company netXtra. Members will be able to use the new site to join and renew their membership online, register for events, shop and follow the latest industry news. There are new tabs leading through to membership benefits, an NHF Spotlight element where any new membership offers and benefits will be featured, a salon search tool for consumers to find salons, as well as regional and national news and updates and, of course, the latest images and work from the Federation’s Barbers’ Elite and Inspire artistic teams.
The Toni&Guy International Artistic Team
In association with
Toni&Guy to be Inspire mentor for 2013 This year’s mentor for the NHF’s Inspire Artistic Team has been announced as the Toni&Guy International Artistic Team. The award-winning team will follow on from a successful year for Inspire during 2012 under the mentorship of the Trevor Sorbie Artistic Team. The Toni&Guy team is already busy working with the Inspire members, with the aim of passing on its knowledge and experience through a combination of photoshoots, presentations and demonstrations. Additional
educational seminar days will cover editorial work, hair up, cutting and colouring and at the end of the year the team will create a bespoke hair collection working alongside the Inspire team. Cos Sakkas, head of education at Toni&Guy, said: “We’re really excited to be working with the NHF Inspire Artistic Team. Between myself and the rest of the team we have so much hairdressing knowledge to share with them and I hope we can give them the inspiration and ideas they need to help them grow.”
NHF appoints new secretary general The National Hairdressers’ Federation (NHF) has appointed Hilary Hall, a senior manager from one of the UK’s leading vocational training bodies, to be its new secretary general. Following an intensive recruitment process, Hall, currently director of customer service and operations at the Institute of Leadership and Management (ILM), will take up her new role at the Federation from 15 April. She replaces Eileen Lawson, who took early retirement at the end of last year after five years at the Federation. The ILM has a 40,000strong membership and is the UK’s largest qualifications’ awarding body for leadership and management development programmes. Prior to joining ILM in 2004, Hilary was a director at Lantra Awards, a qualifications and training body for people working in land-based industries such as agriculture. Her appointment is a clear signal of the importance the NHF is now attaching to improving the
quality and delivery of training within the hairdressing industry, a key strand of its current activity. Mark Coray, president of the NHF, said: “We had a strong field of candidates but Hilary stood out throughout what was an intensive interviewing process. It was clear she has great people skills and was already up to speed on many of the core issues and challenges the Federation faces. We are all very excited about the experience and knowledge she will bring, and the contribution she will be able to make.” Hall said: “I am really looking forward to joining the Federation and working with an industry that is so vibrant, as well as such a key contributor to the high street and the wider economy. One area I will be keen to focus on is membership, as it is only through having a strong network that the NHF will continue to be an effective, campaigning voice for salon owners.”
feb mar apr may
OCT nov dec
To find out more about the work the NHF does and for information on how to join, visit www.nhf.info or call 0845 345 6500 or 01234 831965
Creative HEAD 37
business news, views and advice
Your exclusive snapshot into UK salon performance, in association with Premier Software FEBRUARY – wow! What a great month it was! Flushed with the romance of Valentine’s Day, clients dug deep into their pockets to ensure they looked their best, with an incredible 50 per cent of salons reporting booming colour business. As ever, it was the forward-thinking salons that did best, reaping the rewards of promotions planned back at the tail end of 2012. Meanwhile, there was a 50:50 split among our surveyed salons between those who’d seen February 2013 business either stabilise or improve on February 2012, and those who’d seen a decline. However, everyone was agreed that discounting is not the way forward. “We want to offer our clients something different, rather than compete on price,” says Beverley Bates of Ekko Hair. Here’s what others had to say…
“We never give discounts – we always work on added value attached to our regular prices. I am constantly freshening up the look of my salon so there’s always something new to see. Clients can forget their recession worries here!” Paul Knights, Paul Knights Hair Spa
“Business for us in February 2013 was brilliant. This time last year we launched our salon loyalty programme, which gives exclusive benefits not just with us but also with reputable shops, restaurants and other businesses in our area. We’ve been working very hard on retaining clients and our rebooking rates, and we’ve also been heavily promoting ‘refer a friend’ cards for individual stylists, rather than for the salon as a whole. It’s more personalised that way” Sara Holmes, Stuart Holmes Hair & Beauty Spa
The average client spend grew to £40.37 in February, compared with £37.59 in January FEBRUARY 2013 – HOW WAS IT FOR YOU? Here’s how the start of the year shaped up for our salons How was business in February compared with the previous month? 100 90 80 70 60 50 40 30 20 10 0
“A well-motivated, highly professional team is the lifeblood of any salon, and unless you monitor your team’s performance in key areas, your business will be unable to grow. Key areas to monitor naturally include your team’s performance on the salon floor – for example, in cutting, colouring, treatments and retail. “The other key areas of performance that should be measured are client acquisition and retention. This should include the total number of customers seen per day and the number of customers that are repeat/regular/ returning/recommended or request clients. “These results will identify if your salon is managing to bring its customers back and – most importantly – which team members are retaining their customers and which ones are driving them away. Being able to analyse staff performance to this level will allow you to set accurate targets for each individual staff member, which, in turn, will motivate them to work more efficiently. “At Premier we are working on staff performance dashboards for later releases of our software that will allow you not only to show results for individual team members, but also act as a performance monitor for the team as a whole. This holistic approach gives a visible set of data for the whole business – a powerful tool for you, the salon owner.” Robert Miles, founder of Premier Software
Creative Head HEAD 38 14
business news, views and advice
ssy, healthy-looking hair, When it comes to achieving super-glo benefits of supplements. stylists are increasingly recognising the your retail shelves Here’s our pick of the best additions for
Fanelan Synergie Regardless of the cause, Fanelan Synergie, which is part of the Methode Regenerante range from La Biosthétique, aims to combat hair loss by balancing out nutritional deficiencies and supplying the roots with vitamins and mineral substances from within. It’s when the supplements are combined with the Bio Fanelan ampoules (applied externally to the hair) that the supplements really excel. Visit www.labiosthetique.co.uk
Hair and Nail Nutrients Hairdresser Michael Van Clarke introduced Hair and Nail Nutrients to his 3 More Inches range in December, which works to support both the maintenance and structure of healthy connective tissue for the skin, hair and nails. Horsetail herb extract provides a natural form of silica to provide structure and strength, while folic acid, pantothenic acid, biotin and copper are required for hair pigmentation. Visit www.3moreinches.com
Viviscal Professional Not only is Viviscal Professional the go-to supplement for clients with thinning hair and hair loss, it’s perfect for those who simply want to have the strongest, healthiest hair they can. It works in four stages over a six-month period and most users notice a difference after three to four months. With more than 20 years of research, the supplements contain 450mg of AminoMar C, combined with biotin and apple extract to fortify and promote healthy hair from within. It’s already got the vote of US Vogue and Glamour and Percy and Reed stocks it in-salon. Visit www.viviscalprofessional.com
PK4HAIR If anyone knows a thing or two about healthy hair it’s Philip Kingsley, who has provided holistic haircare solutions for the past 50 years and now launched PK4HAIR, a vegetarian protein supplement that encourages hair growth. PK4HAIR’s innovative formula provides a vegetarian alternative to traditional gelatin-based proteins, Philip explains: “Hair consists of protein, so sufficient protein intake is vital to strong, healthy hair. Proteins consist of amino acids. PK4HAIR is a combination of amino acids derived from soy protein, which helps hair to grow at its best possible density.” Visit www.philipkingsley.co.uk
Densi-Recharge In an ideal world we would get the vitamins, minerals and essential fatty acids we need from the food we eat, but in reality we don’t. Developed for people concerned about hair thinning and losing vitality, Densi-Recharge from Kérastase contains Complex Amino-Végetal, an innovative combination of ingredients that maintains healthy scalp circulation and promotes thicker, denser and healthier hair from the roots. Visit www.kerastase.co.uk
check out the edit for our pick of the month’s hottest trend! Creative HEAD 40
•40_The Edit 1
FREE SALON DESIGN INOVA-EX and Salon Console - the Perfect Partnership The space saving Salon Console fold away basin is enhanced by the luxurious new INOVA-EX motorised chair. Combined they provide the complete salon experience for your client - independently they enrich your existing environment.
TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 firstname.lastname@example.org www.takara.co.uk
Take advantage of our FREE* Salon Design Service and create your ultimate salon! *Subject to minimum spend on equipment
stylish salons and furniture
Huckle the Barber
Space: 350 sq ft. Team: Four. Styling: Four. Backwash: Four. Inspirations: I was inspired by a butcher’s shop, with white London Underground tiles on the walls, art hanging on butcher’s hooks and a meat counter where we have products displayed. The design: My interior designer friend Laura Bracken and I designed the salon as we went along. We’re right on a street corner so we cleared out all the windows so people can see straight in. The salon features eight vintage factory lights from Labour and Wait (my new favourite shop) to add to the butcher’s feel, and there are four retro Takara Belmont Apollo 2 chairs that look amazing. The colour palette: Black and white. Favourite area: The art gallery, where we feature local artists and change every six weeks – we are currently showcasing work from Paul ‘Don’ Smith at the moment. He’s a very talented street artist. The brands: Davines, Layrite, Baxter of California, Proraso and Alvarez Gomez. Soundtrack: Music is very important to us. We have a Bowers and Wilkins sound system and we also have bands that come in and play for us. Innovative features: The art gallery, our band interviews and live sets, local breweries that supply us with beer for clients (currently Howling Hops and Crate) and local coffee houses that supply our coffee (currently Caravan). And you’ve got to check out our window vinyl from branding company Proud Creative, which has also done our business cards and website. Future plans: We have our own product range coming out soon – beard oil, moustache wax and hair pomade. Do you own a new or recently refitted salon that turns heads? If so, enter the Most Wanted’s Best New Salon category – new for 2013!
Chris Daffin Photography
Taking design inspiration from a butcher’s shop, this quirky East end salon ticks all the boxes for the modern day man
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Hot buys And relax
Brilliant pieces for your salon
Taste of Italy
The Lavasit Vareo from Olymp offers an opulent backwash experience, with an adjustable seat and back function.
Designed and made in Italy, the Lola Styling Chair is the epitome of salon style and quality, but best of all it’s affordable.
The Boss Barber Unit from REM is the daddy of barber’s units, with a porcelain top and integral washbasin as its centrepiece.
Price: £2,200 (EXC VAT) Contact: 01455 234018
Price: £465 (EXC VAT) Contact: 0870 240 2176
Contact: 01282 619977
Price: £1,125 (EXC VAT)
Jh Hair XPreso London
Clay Salon and Spa Oxshott
Michael Quinn Belfast
Jawed Habib, owner of India’s leading hair and beauty salon chain, has opened his first salon in the UK. The 600 sq ft space on Fulham Road features four stylish boutique units and giant light-box mirrors. The inspiration behind the interior is East meets West, with a combination of graphic styles contrasting with simple furniture design. The salon also has two backwash stations, with soft padding for optimum comfort.
Having always been renowned for its stunning interior, Clay Salon and Spa’s latest revamp has enhanced its spacious, contemporary look. Turning the transformation round in just 10 days, owner James Davis had a budget of £10,000, including knocking down a wall to make space for two more styling stations. Redecoration features a black, gold and barley colour scheme, a custom-made reception desk and new signage.
This modern salon is bursting with contemporary style and has recently been completely re-vamped to celebrate the success of Michael’s new role as an educator for the Joico haircare brand. The bright and spacious salon prides itself on having a comfortable and relaxed atmosphere and features a new colour and styling station. Everything has been reworked to create a more relaxing experience for the client.
feb mar apr may
OCT nov dec
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DISCOVER the new JOICO Available in leading salons across the UK For more information on JOICO products call 0845 071 2326
ghd Showcase! At Creative HEAD we love ghd Showcase â€“ a brilliant website that gives you the tools to upload your work and showcase it to the world. Your ideas, your passion, your work, all in one place. Genius!
www.creativeheadmag.com/ghdshowcase ghd_showcase_promos.indd 2
1. SIGN UP
Visit www.ghdhair.com/register-showcase to register your details. Or sign up via Creative HEAD at creativeheadmag.com/ghdshowcase – it only takes a minute.
YOU’VE GOT MAIL!
Hair by Jonny Engstrom at Guy Kremer
Check your inbox for a verification email. You’re now ready to create your ghd Showcase profile!
BUILD & GROW ghd Showcase gives every stylist a free portfolio. Fill it with images and videos that showcase your best work, and watch your profile grow. ALL ABOUT YOU!
Add a profile picture, contact details, list the awards you’ve won, your expertise and the places you’ve worked.
IMAGES AND VIDEO
Download the ghd Showcase app or upload from your desktop to create a portfolio that you can share with friends, clients or industry contacts.
FOLLOW AND BE FOLLOWED!
Follow stylists and salons whose work you love – and use ghd Showcase to build your own fanbase!
Turn the page to discover an exciting competition on ghd Showcase!
Win Big! Take your place on the
ghd art team
ghd Spotlight is a unique online talentspotting competition. Enter and you could win a full-time place on the ghd art team, working with high-profile London Fashion Week designers like David Koma and PPQ, as well as at a host of shows and seminars across the UK. Wow!
HERE’S YOUR BRIEF:
Through image and/or video, show the trends that are emerging from music and street culture
GO FOR IT!
Get creative with the brief! Style a model and take a pic, snap streetstyle hair that inspires you, create a video of your inspirations or favourite looks, or make a step-by-step video, or do something completely different! Don’t worry, ghd Spotlight isn’t about polished productions – your video and images can be raw and rough around the edges. The most important thing is that your creativity shines through!
www.creativeheadmag.com/ghdshowcase ghd_showcase_promos.indd 4
HOW TO ENTER
First, you’ll need to create a profile on ghd Showcase. You can register on www.creativeheadmag.com/ ghdshowcase, or go direct at www.ghdhair.com/ register-showcase
l Anyone can enter the competition – your salon doesn’t need to be a ghd stockist l You
can create your personal ghd Showcase profile at ghdhair.com, or through the special ghd Showcase area at creativeheadmag.com/ ghdshowcase
Next, upload your images and video, and make sure it’s tagged #ghdspotlight Closing date for entries is Friday 26 April 2013. After that date, ghd will choose five finalists, who will be invited to attend an editorial-style photo-shoot where they’ll each create a look. The five finished looks will be posted to Facebook to be judged by the ghd Facebook community of more than 1 million fans, as well as a ghd judging panel. The overall winner will gain a full-time place on the ghd art team.
can download the free iPhone App, ghd Showcase, from the App Store so you can upload on the move Use your iPad or iPhone to scan the code to take you directly to the ghd Showcase app.
l For more details, visit www.ghdhair.com/ spotlight or call 0845 3301133
GROW YOUR SALON BUSINESSâ€Ś
IN ONE WEEKEND! Inspirational speakers Practical workshops Live Q&A sessions Non-stop networking
28-29 April 2013 Park Plaza Riverbank, London
Book your Salon Smart tickets now Call 01434 610944
For more information visit www.creativeheadmag.com/salonsmart
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e c n a h c t s La book! to
Tickets cost £169 per person*
Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 28 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.
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TWO ACTION-PACKED SUNDAY 28 APRIL
14.00 Check-in opens
Twice named Most Wanted BUSINESS THINKER, the owners of Tommy’s Hair Company run a team of 25, have recently opened a third salon, and are planning a nationwide franchise system. But that’s only the half of it. Hear all about Tommy and Esther’s inspiring journey.
Crowned The It List ENTREPRENEUR in 2012, Richard has grown his Ellesmere Port salon business into a celebrity destination, combining sheer hard work with a shrewd grasp of social media. Learn the 28-yearold’s award-winning business secrets in this engaging session.
Featuring Dylan Bradshaw, Errol Douglas MBE, Carolyn Newman, Andrew Barton and Ken West. Your chance to talk face-to-face with your hairdressing heroes.
19.30 Ballroom Three-course dinner with wine 21.00 Mainstage Trevor Sorbie Art Team
Live onstage – an exclusive hair presentation from this award-winning art team, plus an interview with Trevor himself.
16.30 Free time
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18.00 Thames Room Meet & Mix
15.30 Mainstage Esther & Tommy van der Veken
16.00 Mainstage Richard Phillipart
22.00 The bar is open!
e c n a h c t s La book69!per person* to ts cost £1 10944 6 Ticke 01434 a ll C
Days START HERE! MONDAY 29 APRIL 09.20 Mainstage Nick Wood
11.20 Mainstage Ken West
“Make profit your priority,” says the 3.6.5 director, who can transform your business with his clever thinking and downto-earth business tips.
12.30 Thames Room Working Lunch
Enjoy 90 minutes of networking with leading hairdressing and business brands. Learn about new products and services, discuss your own business needs, win amazing prizes – and tuck into a delicious lunch!
The president of Goldwell & KMS California in the UK and Ireland shares his latest business insight.
The practical PR tactics every salon owner should know, courtesy of the owner of Unleashed Potential.
09.40 Mainstage Sharleen Hunter
14.00 Mainstage Think Tank
Have your real-life business dilemmas solved live onstage by an expert panel in this riveting Q&A session.
15.00 Plaza Suites Salon Smart Creates
Enjoy the second half of your photo-shoot masterclass.
16.00 Mainstage Hooker & Young
For Gary Hooker and Michael Young, owners of luxury North Eastern salon group Hooker & Young, a strong creative vision and a passion for people have helped secure a thriving business, while international show work and an everexpanding media profile keep them under the spotlight away from the salon floor. In high demand at home and overseas, what’s life really like for one of British hairdressing’s most respected partnerships?
11.40 Mainstage NEW Team Talk, with The John Carne Team
A fascinating session exploring how to analyse your business and implement new strategies. Be inspired by John Carne, who are taking their salon group in a fresh new direction…
10.20 Plaza Suites NEW Salon Smart Creates
Roll up your sleeves and learn how to approach photographic shoots with our crack team, including hairdressers Darren Webster and Lisa Whiteman, award-winning photographer John Rawson, PR guru Sharleen Hunter and Creative HEAD editor, Lauren Margrave.
16.45 Close *single room supplement applies
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E L O H W R U YO ! E G A K C A P S S E N I BUS & 8 2 y Sunda 3 1 0 2 l i r p A 9 2 y a don d n o n L o l, e t o M H k n a b r e v i R Park Plaza
t s o c s Ticket
9 6 1 ÂŁper person
stayâ€Ś setting for our s u o i r u x u l sh A creates a styli s,
nk me the River Tha Plaza Riverba r e rk v a o P s r w ta s ie v 4 The i, while the h stunning F it iW . W ts e s e e fr u d g e an Salon Smart Fitness Centr a e d lu g distance. c in in lk a s w ie it y n s e a e m a are in hotel and Big Ben e y E n o d n o L
*single room supplement applies
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chance t Lasbook! to
Salon Smart is presented by
In association with
es: d u l c n i ket c i t r ation u d o o m y m o c c tel a • 4-star ho rse dinner with wine e m • three-couart business program Team Art Sm ie n b lo r a o S S ll r u o f • Trev y b n io t a t n • hair prese
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Book now on
Monday-only tickets just
not including breakfast
r u o l o c ! N O I S E X P LO A d e li c io u s
PANTHER BLACK BLUE BLUSH
URS LO O C IC S S LA C R U O
A MIX OF JUICY FRUITS
OUR BRAND NEW SALON ELITE COLOUR PALETTE
AVAILABLE IN BOXES OF 10. MIX AND MATCH FOR YOUR PERFECT SALON COMBINATION.
For further information speak to your Tangle Teezer representative. Telephone: 020 7274 6128 www.tangleteezer.com
head t i v e c r e a
ll your Want to fi the hottest diary with ents? Visit industry evveheadmag.com www.creati
KĂŠrastase Couture Styling collection launch, hair by K Stylist Skyler McDonald
scene Parties, people, places, faces
Packed with inspiration and personality, Germany’s capital possesses a magnetism that has drawn in some to the world’s most prolific writers, scientists, artists and travellers – not to mention the 3,000 hairdressers from 48 different countries who jetted in for the Essential Looks 1:2013 tour. Now in its 33rd year, the Schwarzkopf Professional bi-annual trends event has a rich history but lives for the here and now, just like Berlin. A whistle stop tour of the city’s unforgettable sites during the day – including a superb sausage lunch – whet delegates’ appetites for the inspiration that was to come. That evening we left the five star Concorde Hotel and travelled across the city to the Velodrome, for the Essential Looks show. As the lights went down, the audience was catapulted into the Colour Buzz collection, with Essential Looks global ambassadors Tyler Johnston and Lesley Lawson sending 72 models down the runway, each coloured with new Igora Royal and styled into four trends – Mono Mods, White Angles, Glam Chic and Electric Youth. By popular demand, 2013 marks the first year that Essential Looks presents a short, medium and long version of each of the looks, making it easier than ever for stylists to translate the trends to salon clients. A day of Look and Learn seminars and hands-on sessions the day after the show delivered priceless practical advice on turning catwalk inspiration into salon reality.
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Tracey Gallagher and Johanna Cree Brown
Janine Chapman, Brendan Cronin and Paul Reilly
Play it again,
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David Ackroyd, Martin Reichelt and Tony Brown
The Label ‘icon’ is used too often, but at The Coterie, Creative HEAD’s members club, session star Sam McKnight illustrated just why he deserves the title! Sponsored by ghd and hosted at the London College of Fashion, the intimate evening saw the Most Wanted SESSION STYLIST 2012 being interviewed by BeautyMART founder and longtime friend Anna-Marie Solowij. Together they explored his four decades in hairdressing, going behind the scenes of some of his most famous cover shoots and campaigns, revealing who he thinks has the best hair in the business: “Gisele! It’s thick, wavy, smooth and a great colour – she has the perfect hair!” But Sam remains a down-to-earth fellow, revealing that when he’s not styling the likes of Kate Moss, Tilda Swinton and Cate Blanchett he likes to spend his time gardening and baking. He also discussed what it was like to be associated with some of the most iconic images in modern history, especially Princess Diana’s short, slicked-back style. Sam styled the princess for seven years, travelling with her throughout the world. But the biggest surprise of the night? Sam revealed that the one person he wants to style most of all is… the Queen! The evening ended with Sam presenting three looks; two from his recent Chanel shows and an amazing fauxhawk using coloured fox fur from Fendi A/W13. And while all guests enjoyed a ghd goodie bag, 20 lucky golden tickets holders scooped a new ghd eclipse styler, what a night!
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Natalia Maxwell and Ashleigh Hodges
Vogueâ€™s Nicola Moulton and Emma Hellier
Charlotte Nabbs, Helen Lisle Taylor, Lindsay Cruickshank and Fern Canning
Siobhan Jones and Karine Jackson
Word on the street
Hereâ€™s what you had to say about the Coterie
Creative HEAD publisher Catherine Handcock with Luigi Murenu Neville Tucker and Stephen Low
Creative HEAD 64
Paul Edmonds and Jack Howard Kate with the Kérastase team and the K Stylists
It was always going to be a night to remember; Kate Moss, session stylist Luigi Murenu, some of the hottest UK hairdressers and the biggest launch from Kérastase in years! More than 400 of the country’s best hairstylists gathered at exclusive London venue One Mayfair to celebrate the launch of the new Kérastase Couture Styling collection – the first line of styling products in the brand’s near 50 years in the business. The collection was revealed onstage by Kérastase general manager for the UK and Ireland, Cass Coulston, before the audience got the chance to witness a tête-à-tête with Luigi Murenu – the artistic director for the Kérastase Couture Styling range and favoured hairdresser for A-listers such as Madonna and Scarlett Johansson – and Creative HEAD publisher, Catherine Handcock. What followed was some incredible styling! A team of eight Kérastase Styling ambassadors including Ken Picton, Leo Bancroft, Paul Edmonds, Johanna Cree Brown, Jason Miller, Skyler McDonald, Dylan Bradshaw and Stephen Low – known as the K Stylists – each presented two models in a gorgeously choreographed show that demonstrated the unique capabilities of the 11-strong styling line. Then everyone rushed down to the crypt to party with Kate, the face of Kérastase Couture Styling, who arrived in a blizzard of flashbulbs. Ms Moss wore her hair loose and sexy with plenty of shine – a glamorous embodiment of the Kérastase look!
Creative Head Promotion Promotion
n o i t a c u d e r u o y d n e t Ex Do you want free hair extension education that comes to you? Balmain Hair now offers three extension courses – providing all you need to launch a profitable extensions service
Hair extensions are an ideal way to upgrade and extend your salon offering, but the time and travel costs of going to an education centre can be off-putting. Recognising this, Balmain Hair is offering three courses that cover everything you need to start up your own extensions service, in the comfort of your own salon. On top of this, Balmain Hair boasts the most qualified and experienced education team working in salons today. Not only that, point of sale material is included to promote your service along with marketing ideas and ongoing support and all Balmain Hair courses are HABIA accredited, so you will receive a certificate on completion of a course.
Foundation Design course This one-day course focuses on the application and safe removal of Balmain Hair extensions. It guides you through simple application techniques, focusing on applying extensions for colour, highlights and volume. Advanced Length course This one-day course looks at creating completely lengthened extension hairstyles, using Balmain Hair DoubleHair, focusing on the planning and placement of extensions to create a natural-looking hairstyle. Fashion Focus course This one-day course focuses on cold fusion, a new technique for attaching hair extensions. It enables participants to offer extension applications using soft rings and tape – the perfect method for clients who do not want a heat-bonded system.
Get educated on all things extensions, call 0800 781 0936 for your Balmain Hair package with free education
Creative HEAD 65
grEat BritisH Hair talEnt MOST WANTED WANTS YOU
Models photographed at the 2012 Most Wanted & It List Grand Finals
Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940
For the best on-trend image of the year
For the most inspirational hairdresser of 2013 By nomination only
Best Salon Team
For a creative director or senior stylist with exceptional artistic skills
For teamwork at its best
Best Local Salon
For a salon owner or director who has shaped an outstanding salon business
For a salon that truly serves its local community
Best Salon Experience
For a colour director or senior colourist with exceptional technical skills
For a salon that delivers the ultimate customer service
NEW! Best NEW SALON
For the most exciting hair stylist working in fashion By nomination only
For a new UK salon that turns heads
NEW! AWARD FOR Innovation Rewarding an original in-salon initiative that has proved successful, either for the salon team or for the business as a whole Category sponsor
11 awards Made for stars Get yours
Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940 mw_promo_mar132.indd 5
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Entry forms www.creativeheadmag.com/THEITLIST Closing date 24 May 2013 Enquiries 01434 610940 IT_promo_mar13.indd 3
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Take it from us Places on the ID ARTISTS programme by L’ORÉAL PROFESSIONNEL are hard won but worth their weight in gold. Here, ID ARTISTS reveal what they’ve loved so far and what they hope for in the second half of the programme AS WITH ALL GREAT teams, the L’Oréal Professionnel ID ARTISTS programme nurtures creative brilliance with a business side, providing a support structure and acting as a springboard to bigger and brighter things. The programme was set up in 2003 and has become one of the most sought-after
educational opportunities for young hairdressers. For 2013, the ID ARTISTS programme began with regional auditions across the country, searching for 20 young artists to be part of the two-year education offering. The programme aims to provide training in cut
and colour techniques, product innovation, session styling and the latest catwalk looks and once chosen, the ID ARTISTS will be coached on cutting, finishing, presenting, session and styling skills. They can then look forward to presentation opportunities at the L’Oréal Professionnel Catwalk
Showcases during an eight-day regional tour that takes place in Dublin, Manchester, London and Edinburgh. Here, the L’Oréal Professionnel ID ARTISTS reveal some of their highlights so far and what they’re most looking forward to in their second year…
Promotion “I want to be able to have the confidence to deliver results and inspire other people. The mentors of the ID ARTIST programme are so good at encouraging us to find out who we are as artists”
“The key thing I’ve learnt so far as an ID ARTIST is how to spot upcoming trends and how to interpret them to make them wearable for my salon clients. It’s great being surrounded by people with the same dreams”
KATIE MORSE, KAREN CHRISTENSEN
“This year, I hope to polish my presentation work for the Catwalk Showcases, and I am eager to get involved in all the session work available with L’Oréal Professionnel”
LAUREL SAUNDERS, SIMON PAUL HAIR AND BEAUTY
JO GOSSAGE, STUART HOLMES
“I’ve really improved my product knowledge and developed my cutting and session skills. Now that I’m in my second year, I’m looking forward to learning more about session styling and cutting trends” RICK ROBERTS, RICK ROBERTS
“The best thing about being an ID ARTIST is the training we get from top stylists such as Guy Kremer and Mark Woolley. In my second year I hope to grab all the opportunities I can”
“In my second year I want to create even more of a bond with my fellow ID ARTISTS; the best thing about being on the team is the opportunities that you would struggle to get elsewhere” SEAN BOWMAN, CENTRAL STUDIO
KARIS HIGGINS, NICHE
“The second year is all about taking what I’ve learnt and pushing myself to the next level. I’m looking forward to working with new mentors and absorbing as much as I can”
“I’m excited to learn new styles and techniques to take back to my clients at the salon. The ID ARTISTS programme is an educational and creative experience I will never forget!” GEMMA CHARLTON, AT SISTERS
ALLY DEACON, SAKS
TO FIND OUT MORE ABOUT L’ORÉAL PROFESSIONNEL, CALL 0800 030 4034 OR VISIT WWW.LOREALPROFESSIONNEL.CO.UK
The right to clean water For Earth Month 2013, Aveda is on a mission to save the Earth and its children by supporting water projects in Nepal and India “Lack of clean water and sanitation have a devastating effect in some of the world’s poorest countries and the young are particularly vulnerable. This is why Aveda’s efforts are once again focused on ensuring clean water rights,” says Darren Potter, Aveda general manager UK, Ireland & Scandinavia. Each April, Aveda celebrates Earth Month as an opportunity for the whole Aveda network to come together across the world and help raise awareness and money to protect clean water rights at home and around the world. The eco-conscious hair brand is supporting the Global Greengrants Fund through sales of its Light the Way candle, along with WaterAid, its UK fundraising partner. The money Aveda raises for WaterAid will go towards supporting clean water and sanitation projects in Nepal and a new project in India. “Since 1999, Aveda has raised more than $22 million worldwide and I would like to thank everyone in the network who has contributed to this target. Last year, in the UK and Ireland we raised £153,500 and plan to beat it
this year with the objective of £168,500,” adds Darren. In Nepal, 7,900 children under the age of five die of diarrhoea and in India, 320,000 children under the age of five die from water-related diseases linked to a lack of safe water and sanitation, every year. WaterAid works with local communities to change this by implementing sustainable, affordable and safe water, sanitation and hygiene solutions. For the first time, Aveda is supporting projects in Andhra Pradesh in India, where the brand will be working with WaterAid to improve community access to water, sanitation and hygiene. Aveda is committed to protecting clean water and water rights through its limited edition Light the Way candle, which features a new vanilla scent for 2013, sourced from Madagascar, where Aveda has supported projects through the Global Greengrants Fund. One hundred per cent of the candle’s RRP (£16 less VAT) will go to support communities and clean water projects in countries where Aveda sources ingredients. For more than six years, the Light the Way candle profits and donations have raised about £3.8 million to help Global Greengrants fund hundreds of projects.
If you’d like to get involved in Aveda’s Earth Month, call 0870 034 2380 or visit www.aveda.co.uk
Creative Head 78
*WHO/UNICEF Joint Monitoring Programme (JMP) Report 2012 update
783 million people in the world do not have access to safe water – roughly one in 10 of the world’s population*
A deeper shade of green Hair: Lunh Nguyen, styling: Shannon Meddings, make-up: Maree Spagnol, photography: Milos.
Green products and services are no longer seen as unique offerings but simply hair at its best. We reveal how delving deeper into eco alternatives can lead to great change and a boost in profits
TRY AS HARD AS YOU LIKE to avoid it, but there is no getting away from green this year – from clothing and make-up to manicures and furniture. Colour authority Pantone has spoken, and emerald green is the colour of 2013. But it’s more than a colour choice, it’s a statement that reflects a deeper trend – that environmental and ethical concerns are an important part of brand identity. With sustainability becoming what’s expected of brands, it’s important to keep up and, thankfully, it’s not too hard to do so. Whether you want to give your salon an eco makeover or gradually build towards a more eco-friendly business, there are lots of measures you can implement that can amount to great change.
If you want to improve your green credentials, your salon interior is a good place to start. Take a leaf out of the books of these eco-friendly salons – although remember to recycle the paper afterwards! Blue Tit
At Blue Tit in Clapton, London, owners Perry Patraszewski and Andi Hinteregger used the wood and material they found when they took over their premises to design and construct its interior. Perry explains: “We cleared out the old plasterboard and carpets to expose the raw brick and wood that had been hiding underneath. We used 90 per cent of the wood that we found in the shop and recycled everything we could.”
When Ena Salon launched in Holborn, London, the primary concern was to remain sympathetic to the building’s heritage, while also furnishing it efficiently. As a result, the salon features reclaimed scaffolding boards as shelves while all the seats, desks and display areas are bespoke pieces made from reclaimed furniture. Also, once a Davines product is finished, says salon co-director Pedro Inchenko, its container is recycled as a plant pot.
Bristol-based Bonomini has been decorated using only Farrow and Ball paint – both inside and out. “This was our first choice as it is ecofriendly with low volatility organic compounds,” says director Egidia Bonomini. All the wood used within the salon is reclaimed and locally sourced to create an earthy feel and has been used to make everything from the shelves to the desks and mirrors.
Doing their bit…
Kitting out your salon by yourself is great, but what if you want the guarantee of a leading manufacturer? Is it possible to get the same eco-friendly ethos? Italian furniture company Maletti is proof that going green doesn’t mean you have to compromise on style. Its Presence Paris collection comprises three ranges with impressively green credentials. Think luxurious, sleek and stylish curved wood, eco-leather and recycled materials that look brand new. Plasticising agents are derived from natural seed oils, fabrics are made from natural fibres and padding is made from BiOH, a soya bean material. In addition, the shower heads on all basins are designed to use up to 30 per cent less water than normal basins and the Maletti factory has been certified ‘Carbon Zero’ for emissions. Creative HEAD 82
USTRY STANDAR D 2 • IND CONTR ACTS
• LEGAL LIFELI NE with access to top legal advice*
• POLITICAL & M EDIA
4 • TRIBUNAL INSURANCE
saving you in excess of £3,000 throu advice & representation
mpaign, e.g. the ‘CuttheVAT’ ca iew Rev ip esh & Apprentic
• AWAR D WIN NING SALON FOCUS MAGA ZIN E with all the latest news&views
• WEBSITE MEMBERS AREA
packed with the latest information
• REGIONAL NETWORK being part of a local community of like-minded professionals
from apprenticeship deeds to emp
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Saving with grace
Your salon may look the part, but can it act the part, too? You need to look at energy and water-saving measures, and the products and tools you use. In the long run, better environmental business practices will save you money and are a selling point to clients who demand a more eco service
State of mind
“The first step to introducing more eco-concious initiatives is to start thinking differently,” says Darren Potter, Aveda general manager. “Look at your business and identify the areas where you can really make a difference. It’s also important to note that being eco doesn’t have to be a financial strain on your salon.” Not sure where to start? Take green inspiration from Elan Hair Design in Aberdeenshire, which aims to be entirely carbon neutral by the end of the year. Following extensive refurbishment, the salon now boasts solar panels, carbon neutral furniture and energy saving lighting. Owner Lorna Milton says: “We want to inspire other salon owners and prove that being sustainable does not compromise business performance and profits, you can have both – our customer numbers have increased by 25 per cent in the past six months.”
Drip, drip, drip
Water wastage is another area that requires attention. While ‘reuse and recycle’ is the usual eco-friendly motto, there is one exception to the rule – disposable towels. Companies including Scrummi and Easydry offer 100 per cent bio-degradable alternatives to cotton or linen towels that are used once and then disposed of, meaning laundering and labour costs associated with washing and drying are no more. According to Easydry, the financial saving is as much as 20 per cent, as electricity and man-hours are reduced. At Emma Hellier, Natural Hair and Body Retreat, the salon is undergoing an eco revamp in mind as well as structure. Owner Emma explains: “We will be putting a new water tank in that is three times the capacity of our current one, meaning that a significantly reduced amount of energy will be used to replenish it.”
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Cutting down on energy usage doesn’t have to be complicated. If you don’t have a big budget, then follow in the footsteps of Mowgli salon in London, where manager John Mulhern encourages staff to turn off lights and electrical tools when not in use. He says: “We don’t have strict rules on wastage. Our team is educated and committed to doing the best for the environment so rules are unnecessary.” But if money doesn’t hold you back, who better to guide you on an energy quest than Anne Veck? As the owner of the UK’s hottest eco hair haven, Anne’s Oxford salon has undergone a £116,000 revamp. Supported by Matrix and designed by green salon guru Charlie Hearn and fitted with furniture from Aston & Fincher, Anne Veck Oxford is the first salon in the world with BlueGen Ceramic Fuel Technology. Reducing energy use by 50 per cent and resulting in a 70 per cent cut in salon costs, the main benefits of this innovative technology consist of converting gas to electricity to power appliances and heating.
“We are staunch supporters of recycling and actively promote the idea of reusing everything possible, including hair,” explains Ryan Knight, co-artistic director at Green Mango in Portsmouth. “By ensuring it is kept separate from our standard recycling we can donate the hair to local gardening associations, where it’s used as an accelerator for composting bins.” Extending its recycling expertise to clients, the salon also invites them to bring in their empty Davines product bottles for a discounted refill. Furthermore, once the salon’s bottles are empty, they are then used to store homemade jams and chutney – now that is food for thought! In addition to hair and containers, scrap aluminum foil used for highlights can also be recycled. “The metal is 100 per cent recyclable and can be reprocessed and reformed endlessly, losing none of its quality during the process,” explains Nick Scoon, managing director of hair foil manufacturer Procare. In fact, with 73 per cent of the UK now either benefiting from kerbside recycling or aluminum recycle bank services provided by their local council, it’s easier than ever to recycle your disused foil. Eco stylist Karine Jackson has become renowned for her green approach to hairdressing, saying it’s what sets her apart from her competition. “I spend a lot of time re-educating my clients to opt for the more ecofriendly product lines and processes, but I would say 95 per cent of new clients who come from the website are there because of my recycling rate and green stance,” she reveals.
Waste not, want not
If you live in the Southeast of England, keep your eyes peeled for the Eco Bungalow Spa, which is currently being built in Bexhill. The brainchild of salon owner Emma Hellier, the bungalow is being built with wood sourced within a 10-mile radius and will be insulated with human hair. It will house a wood-powered Jacuzzi and an infrared sauna and is due to open within the next 12 weeks.
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YOU NEVER STOP LEARNING...
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Face the future Imagine a front of house terminal that assists with client management, reservations and sales data support, all while saving you money. Introducing the Casio VR-100, run on Android
Creative Head 88
Android is a technology we are all used to in the smartphone market. In fact, Blighty-based smartphoners still prefer Android by a wide margin, with more than half of the handsets sold in the UK (51.5 per cent) being Android-based as opposed to just over a third (36.1 per cent) being iOS based. So, if we place this much importance on smart technology to organise our social and family life, then why wouldn’t we use it for business? Enter the Casio VR-100 business support terminal – a device that puts you in control of important business matters and a huge step up from a traditional PC-based management system. The Casio VR-100, run on an Android platform, is a smartly engineered, all-inone system, designed for a wide selection of salon retail, management and customer service procedures. Essentially it’s an unmatched digital front of house manager, equipped with customer relationship management capabilities, and reservation and sales management applications to help grow your business. And with an optional cash drawer, the terminal can also function as a payment system. The device is equipped with a colour touch screen display, a sub-display that is great for showing information to customers and a built-in printer to generate receipts. Designed for use in small to medium-sized salon businesses, it works as a standalone system or as part of a networked system with other salon branches. For busy
managers and salon owners on the go, you can even check sales data from a separate location. Client relationship and reservation management applications include being able to view the purchase frequency of individual customers, which can then be used to identify preferred customers and formulate marketing strategies tailored to them. Operators can send emails to a list of preferred clients who have agreed to receive them, or they can specify automatic discounts when ringing up bills for preferred customers. The VR-100 also enables salons to conduct a multitude of sales calculations, including by product, time and clerk. Further management applications include a database of customer names and details. These clients can receive messages on mobile phones or email, and can automatically execute instructions contained in the messages such as booking for a discounted offer or a product deal. Environmental issues are at the forefront of many business decisions today, and the VR-100 hardware platform delivers here as well. It consumes considerably less power than a conventional PC-based EPOS system, requiring only 20 watts on full power and 4.1 watts in standby mode. This is a saving of more than 85 per cent when compared with most PC-based EPOS systems. Indeed, when looking at new ways to improve your business one thing’s for sure, the Casio VR-100 wins hands down.
“The Casio VR-100 is an unmatched digital front of house manager, equipped with customer relationship capabilities, reservation and sales management applications to help grow your business”
s t a t s e Th
Conventional PC EPOS
Power rating standby
VR-100 Android EPOS
Average cost of power used on Standby for 12 hours, over 365 days
Average cost of power used, Fully on 12 hours, over 365 days
Total average cost over 365 days
For more information, call 020 8450 9131 or visit www.casio.co.uk
Creative Head 89
All on board
According to recent findings from Exxon Mobile, energy consumption will grow by 40 per cent in the next 20 years. So what are product manufacturers doing to try and offset this and support salons on their green journey? Alterna’s Bamboo Smooth range not only contains kendi oil, a miraculous natural ingredient that cultivates stronger, smoother, healthier hair, but also comes in eco-concious packagaing.
If an Evo product gets damaged, it’s given to a homeless shelter or other charities.
One brand dedicated to protecting the environment is Davines. To offset its environmental impact, the brand has used renewable energy to supply its plants and offices since 2006, and in 2009 the company devised the Davines Research Charter – a list of eco-objectives it strives to achieve when making its products. As a result of these measures, every product formulated, designed and produced by Davines is obtained with 100 per cent renewable energy. Eco-efficiency is at the heart of everything Aveda stands for, too, making it a go-to brand for those wanting to up the green ante. Not only are Aveda products formulated with nothing but natural goodness, the brand also runs a series of charitable initatives and offers throughout the year, with all funds raised going to solving pressing environmental issues across the world. Currently the brand is supporting Earth Month by raising funds for the Global Greengrants Fund. For some companies, self-sufficiency is the only way to ensure environmental credentials, and Joico strives to deliver high quality, cutting-edge products while
protecting the planet. Joico uses its own on-site turbine to power its manufacturing plant in the US and in doing so has reduced energy consumption by 70 per cent. And it’s not just manufacturing processes that are better. Increasingly, the bigger professional brands have dedicated lines that offer a more conscientious product. L’Oréal Professionnel’s série nature range includes the Ecocert-certified Oilixir, while Redken’s Nature’s Rescue is paraben, sulphate and silicone-free. Schwarzkopf Professional Essensity extends to care and style and Goldwell’s dual senses range now includes a green line. Often, the eco-option is not only the more mindful choice but the more luxurious one – just look at the success of Pureology; the beauty editor’s favourite brand is sulphate-free, vegan and also contains botanical extracts. In addition to wet line products putting environmental issues at the forefront of business decisions, electronics firms such as Casio are doing their bit too, with the launch of the VR-100 front of house terminal. This new tool saves 85 per cent more energy than PC-based EPOS systems.
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† E E T GUARAN
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Hair colour has joined the green game, too, begging the question: why opt for a chemical-rich service when you can go without so many of the nasties? More than two-thirds of hair dyes contain PPDs – a chemical substance that’s effective at covering greys but linked to a host of health complaints. Other potential causes for concern are ammonia, parabens and resorcinol. Not only are these chemicals being applied to our skin and inhaled, they’re then being washed into the water supply. Eco-friendly and organic ranges can produce the same high-end results but are more gentle on the hair so your clients feel their hair is becoming healthier and better cared for. Nectaya from Goldwell is made with 92 per cent natural ingredients and is the first permanent hair colour with IntraLipid, which works to replenish lost lipids within the hair, repairing each strand. A New Colour from Davines fuses nature and science by replacing ammonia with monoethethanolamine, which creates the alkaline environment on the hair needed for pigments to penetrate. Other colour brands known for their ecological stance are Organic Colour Systems and montibel.lo’s Oalia Colour System, which provides radiant results without irritation. Alternatively, the main colour houses have unveiled their own ammonia-free options, such as ColorInsider from Matrix, INOA by L’Oréal Professionnel, Chromatics from Redken and Essensity by Schwarzkopf Professional. Ultimately, small changes can yield big results, and there’s never been a better or more exciting time to turn your salon green from the inside out.
Image: Living Jewels collection from Davines. Artistic director: Angelo Seminara. Colour specialist: Edoardo Paludo. Make-up: Denise Rabor. Styling: Leticia Dare. Photography: Andrew O’Toole
A colourful world
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OPEN FOR ENTRIES!
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A year of Creative HEAD for £25* Available now at www.creativeheadmag.com/subscribetochuk Subscriptions hotline 01434 610935 *SUBSCRIPTION TERMS AND CONDITIONS The £25 subscription offer is valid for UK subscriptions only. Free gift changes monthly (see latest issue of Creative HEAD or visit www.creativeheadmag.com/ subscribetochuk for details of current offer) and is available while stocks last. Image shown is for illustration purposes only, actual gift may vary from that shown. Prize draw changes monthly. Free gift and prize draw will relate to the month in which the subscription is received. To enter the prize draw with an equal chance of winning without subscribing, send your name, address and telephone number either by email to: prizedraw@ headmag.co.uk or on a postcard to: Creative HEAD Subscriptions, Mallan House, Bridge End, Hexham, Northumberland NE46 4DQ. Entries to arrive no later than the 7th day of the following month. The prize draw is open to residents of the UK aged 16 and over. No purchase is necessary for entry into the prize draw. Winners will be drawn at random and notified by post. A list of winners will be available upon request. Subscriber and prize draw winners’ details will be shared with the gift provider in order for the offer to be fulfilled, and subscribers and prize draw winners may be contacted by the provider to confirm receipt. Online subscriptions will be automatically renewed after 12 months, unless otherwise instructed by the subscriber. Subscribers will be notified of any increase to the subscription fee before payment is taken. For overseas rates (free gift and prize draw not applicable) please visit www.creativeheadmag.com/subscribetochuk or call 0044 1434 610935. **Based on RRP at time of going to press.
Creative Head 96
Creative HEAD Promotion Promotion
All shades of fashion Take salon colour to ghts fashionable new hei
in association with
â€˘97-104_Colour insider 1
PARTNERS IN FASHION
Goldwell was the ofﬁcial hair sponsor for Whistles at London Fashion Week, showcasing a stunning collaboration between the sleek clothes collection and the polished hair. Session stylist James Pecis led the Goldwell team backstage, supported by Goldwell’s education team and Zac Coldicutt from Colour Unique salon in Newcastle. Held at the Dover Street Arts Club in Mayfair, Whistles presented a modern and sculptural collection with utilitarian overtones. To complement the clothes, the Goldwell team kept hair natural and not too ‘done’. Hair was parted on the side and worn loose with a natural, lightly tousled texture.
THE LATEST NEWS, EVENTS AND PRODUCT INNOVATIONS FROM GOLDWELL
STRIKE IT RICH
Goldwell’s relaunched Dualsenses Rich Repair has been upgraded and revamped with even more technology, repairing the hair from the inside out. Featuring the ground-breaking IntraLipidComplex technology, Dualsenses restores lost lipids in the hair in two steps. First, it repairs the hair from the inside by intensively regenerating the damaged lipids in the inner hair structure and second, the outer cuticle layer is repaired and the lost lipids are reintroduced. Pashmina silk proteins and Goldwell’s patented Care Formula with Dual Effect ensures that dry and damaged hair is restored to a healthy shine and silky feel after just one use.
•97-104_Colour insider 2
Pictured, from left to right: Jan Kelly of Ambience Hair & Beauty, Wirral; Zak Coldicutt of Colour Unique, Newcastle; Lorraine Wayman of Toni & Guy, Bluewater; Hayley O’Hare of Lisa Edwards Salon, Reading; Lisa Phillimore of Lisa Edwards Salon, Southampton; and Rachel Hurley
The latest graduates from Goldwell’s prestigious Colour Expert course have celebrated becoming expert colourists at the Goldwell Academy in London. Rachel Hurley, Goldwell academy manager and previous Colour Expert graduate, was on hand to present the diplomas and wish the graduates all the best for a bright future. The graduates join an elite group of Colour Experts who have been educated to a level that few can reach, and can consider themselves specialists in colour. Goldwell Colour Expert is a 12-day course spread over a six-week period, and forms part of Goldwell’s education programme. For more information, contact the Goldwell Academy on 020 3540 1200.
Creative HEAD Promotion Promotion
BEVERLY C PRESENTS AT SOLD-OUT GOLDWELL ACADEMY EVENT Beverly C hosted An Evening With... event at the Goldwell Academy, which saw her present ﬁve model looks that combinined commercial cutting and colouring techniques, photographic editorial looks and avant-garde. For the creative cut and colour section of the sold-out event, Beverly presented two cut and colours, including one full-head vanilla blonde with a
coral accent through the fringe inspired by Goldwell’s 2013 Color Zoom trend Beautify. The next section of the evening focused on editorial and avant-garde looks, giving the audience ideas and insight into photographic and award-winning work. The next An Evening With... takes place on 3 June, starring Mark Leeson. To book, contact the Goldwell Academy on 020 3540 1200.
COLOR ZOOM DEADLINE APPROACHES! The Color Zoom deadline is fast approaching. To become one of Goldwell’s three new stars – Creative Colorist, New Talent Colorist and Partner Colorist – you need to enter the Photographic heats by 31 May. Download your entry pack now at www.colorzoom.com.
•97-104_Colour insider 3
EDUCATION ON THE MOVE
The new Goldwell Academy will soon open on Shaftesbury Avenue, so ke ep your eyes peeled!
Get ziggy with it
In line with the S/S13 trend for all things heritage, ethnic patterns were spotted not just on the catwalks, but in hair, too. Here’s how to keep the look exciting, but completely wearable
LOVE THE ZIGZAG LOOK? CREATE THE PERFECT ZIGZAG LINE AND BAND WITH GOLDWELL
EXISTING SHADE Regrowth, mid-lengths and ends: 5N PLACEMENTS Zigzag lines at the crown, slightly off-centre towards the right and bands to the right of the fringe. COLOUR DIPPING METHOD: Shine Line – clearly separate single shades on one strand by colour blocking so that the line between the shades is defined and strong.
FORMULAS A: SilkLift: 35 ml Conditioning Cream Developer 6% (20 vol) + 1 spoon of High Performance Lightener without ammonia + 3 pump strokes of Intensive Conditioning Serum Concentrate B: Colorance: 40 ml Lotion + 15 ml 8SB + 5 ml 8GB C: Elumen: 10 ml RV@all + 10 ml RR@all D: Topchic: 40 ml Lotion 6% (20 vol.) + 30 ml 4BP + 10 ml 4N Adjust amounts as required.
Step 1: For the zigzag line, apply formula A. For the bands, apply formula A using the Shine Line method without colouring the regrowth. Step 2: Observe the processing time, then rinse. Shampoo and treat with Goldwell’s Dualsenses. Step 3: Dry the hair. Apply Elumen Prepare by Goldwell to the areas pre-lightened for formula C. Dry the hair. Step 4: For the bands, apply formula B to the mid-lengths and ends and formula D to the regrowth using the Shine Line method. For the zigzag lines, apply formulae B, C and D working from the regrowth to the mid-lengths and ends. Step 5: Apply formula D to the remaining hair. Step 6: Observe the processing time, then rinse. Shampoo and treat with Goldwell Dualsenses. Finish with a Dualsenses Color Lock Serum.
•97-104_Colour insider 4
Hair by Color Zoom International Creative Team 2012: Lisa Whiteman, Agnes Westerman, Demi-Leigh Gardiner, Ben Lin and Shane Hemming for Goldwell. Styling by Xenia Bous. Make-up by Loni Baur. Photography by Stefan Ziehen.
COLORANCE BEAUTIFIED CONCRETE
Creative HEAD Promotion Promotion
MAKE THE PLACEMENTS WORK FOR YOU Patterns such as zigzag lines and bands are great for creating professional and individual hair colour and style. Within the zigzag lines, the different shades are merged together to underline the softness of the hair layers. They are either placed on specific sections or used as a circular placement around the head. Meanwhile, the bands create accentuated colour effects on blunt cutting lines. They are placed on shorter parts within the hairstyle.
FOR MORE INFORMATION, CONTACT THE GOLDWELL ACADEMY ON 020 3540 1200
â€˘97-104_Colour insider 5
On a mission
Wa Down nt to see m load t he Crore? HEAD App n eative ow! •97-104_Colour insider 6
Now in its seventh year, Goldwell’s annual project with the London College of Fashion never fails to highlight the talent of the future, while providing an inspirational view of Goldwell’s Color Zoom collection for 2013, Beautify. Working alongside students from the School of Media & Communication, pupils had to create a photographic work and a short film showing the making of the project and their final vision. Split into six groups, each one provided a unique and creative retelling of Beautify, exploring what the collection means to them and looking at different ways to bring their individuality into their creations. The project titles were: New Masters of Colour, Scarabaeidae, Forever Blonde, Morphing Magdalene, Pop Tarts and Berlin 2013, and you can see all the final project images and videos at www.goldwell-beautify.com. Goldwell plans to use the projects as inspirational material to stimulate students joining colour courses at the Goldwell Academy. The final images will also be exhibited at the Academy until February 2014.
New Masters of Colour
Goldwell gave London College of Fashion students a challenge they couldn’t refuse: to interpret the Color Zoom ’13 Beautify collection as part of their final project. Did they succeed? Naturally…
Creative HEAD Promotion Promotion
MORPHING MAGDALENE FOR MORE INFORMATION ABOUT GOLDWELL PRODUCTS AND EVENTS, SPEAK TO YOUR GOLDWELL SALES CONSULTANT, CALL 01323 432100 OR VISIT WW.FACEBOOK.COM/GOLDWELLUK. FOR ALL THINGS BEAUTIFY, VISIT WWW.COLORZOOM.COM
•97-104_Colour insider 7
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Tommy & Esther van der Veken
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Hooker & Young
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Book your Salon Smart tickets now Call 01434 610944
For more information visit www.creativeheadmag.com/salonsmart *single room supplement applies
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The wonderful world of
u t S c w liffe e h t t a M
One man’s extraordinary year in hairdressing And how he became the It List IT GUY 2012
All hail a true star of tomorrow. if anyone’s earned their limelight it’s Westrow artistic director Matthew Sutcliffe. Seriously, it’s been one heck of a year…
Creative HEAD 106
•106-113_IT Guy 2
•106-113_IT Guy 3
•• Step into my shoes Being crowned IT GUY at the 2012 It List awards was the cherry on the top of what has been an amazing year for 29-year-old Matthew Sutcliffe. Westrow’s artistic director is a true gentleman – but boy does he pack a punch when it comes to his greatest passion, hair. In addition to his It List win, the past year has seen Matthew knock the socks off the 2012 L’Oréal Color Trophy judges – scooping first prize with colleague Lauren Elliott – and in December he secured a place on the 2013 FAME Team. Matthew has also been sharing his talents as a L’Oréal Professionnel H3 Expert, a role that sees him educate hairdressers in the North East of England on key trends created by the H3 team. Fresh back from London Fashion Week, where he assisted backstage at Ashish A/W13, Matthew also finds time to run a jam-packed column at Westrow’s Leeds city centre salon, where a loyal client-following wait patiently for an appointment. All this and he even finds time to develop key looks for the salon, working on a variety of shoots and shows and nurturing younger stylists through the Westrow mentoring programme. It’s going to be hard to beat 2012 but Matthew’s ready to go! Have the It List judges gone and spotted a true star once again? We think so…
•106-113_IT Guy 4
“I love hairdressing: it never stands still and neither do I! My strengths are adaptability, creativity, energy and enthusiasm. I never let anything dampen my spirits – nothing is a setback, only a learning experience!” “I like the theatrical side of the industry, hairdressing that’s surprising with no limitations; Angelo Seminara excels in this arena”
•106-113_IT Guy 5
Aged 6 Matthew’s
fascination with hair begins when he gets a brush stuck in his sister’s hair
Encouraged by his stepmother, Matthew becomes a hairdresser
Joins Westrow Leeds
ij Full speed ahead He’s young and successful and his career is about to go into overdrive. Here we chart how Matthew Sutcliffe learnt to walk before he started to run… FAR LEFT: MODELS ROCK THE RUNWAY BELOW: MATTHEW GETS BUSY BACKSTAGE BEFORE THE MODELS TAKE TO THE STAGE LEFT: CANDYFLOSS HAIR COUTURE!
Works backstage at London Fashion Week (LFW) S/S12 Fashion Fringe
LET’S GET W I G GY W I T H I T W E ST R OW ’S M AT T H EW SU TC L I F F E WA S PA RT OF THE P R E ST I G I O U S T E AM T H AT WO R K E D T H E I R M AGIC BAC KSTAG E O N T H E C H A R L I E LE M I N D U S H OW AT T H I S Y E A R’S L’OR É A L CO LO U R T R O P HY
The 45-meter Perspex runway Radio One presenter Sara Cox’s sassy style The Dance Troupe Peridot, which opened the show with its Jessica Rabbit-themed models 195 metres of human hair extensions that were used to create the wigs
he Grosvenor House hotel in London played host to the 56th annual L’Oréal Colour Trophy Awards earlier this year, where more than a thousand of the hair industry’s finest gathered for a show-stopping night of hair creation and innovation. Hosted by Radio One DJ, Sara Cox, guests were treated to a visual display of some of the finest hairdressing talent – which included a show from haute coiffure legend Charlie Le Mindu. Renowned for his avant garde collection of wigs that have wowed A-list clients – most notably Florence and the Machine and Lady Gaga – Le Mindu worked his magic backstage on his wacky wigs, ably assisted by members of the L’Oréal Professionnel Portfolio session team. This included Westrow’s Matthew Sutcliffe, who, armed with über-cool fashion stylist Anna Trevelyan, drenched the audience in a flood of fashion
and waves of colour. It was a fun-fuelled, London-inspired show that merged fashion, culture and music to whip the audience into an energy-infused frenzy. “We did two days prep work in London two weeks prior to the event, where we were given blunt wigs that we had to colour and cut into shapes,” said Matthew. “We then had one day prep the day before the show. It was amazing – really intense. We wanted to wow people and be different – and we were.” Charlie Le Mindu said of the event: “My fashion show is a perfect combination of textures, graphics and style, bringing to the audience a taste of my sexy, daring and glamorous haute coiffure. My team was made up of some of the young stars in the L’Oréal Professionnel Portfolio Team that each added to the raw energy of the show – their talent is truly exciting.”
Styles hair for Charlie Le Mindu show at L’Oréal Colour Trophy Grand Final 2011
Works backstage at LFW for Ashish A/W12 and S/S13
Becomes a L’Oréal Professional H3 Expert
•106-113_IT Guy 6
Becomes L’Oréal Professionnel H3 Ambassador – one of only two in the North East
Becomes NVQ assessor for Westrow
Works backstage at Central St Martins BA 2012 show
Creates looks for ITV’s Stars in their Eyes
Becomes a L’Oréal Professionnel ID ARTIST
Works backstage at Graduate Fashion Week
Wins North Eastern region at the L’Oréal Colour Trophy Regional Final
Joins NHF Inspire Artistic Team, working alongside Akin Konizi and Bruce Masefield
Becomes the It list IT GUY 2012
Wins L’Oréal Colour Trophy
29 Takes part in ghd Education Up Close and Personal event with Westrow artistic team
•106-113_IT Guy 7
Secures a place on the 2013 FAME Team
You the man I’m best known for…
My in-salon precision cutting and styling skills and my backstage session ones. I would describe my work as a perfect twist: cool and edgy without any fuss.
I’m inspired by…
So many things – music, fashion and interpreting trends all inspire me to create looks that my clients will love. I love Elle Collections, Italian, French and British Vogue, and Creative HEAD’s Runway magazine. When you know your trade you can be confident about what you do – and nothing is better for our clients than that.
•106-113_IT Guy 8
As part of our Year of Dreams for winning L’Oréal Colour Trophy, Lauren Elliott and I were lucky enough to work on a photoshoot for Vogue, which was in its March issue. For our look we wanted to create an effortless, ’60s vibe. The length was reduced by knotting the hair through the back and elevating hair towards the crown, for maximum height and femininity. The front was then left loose for a natural feel. The result was a Brigitte Bardot-inspired screen siren style. We were so excited to see our work in the March issue with the ultra-cool Cara Delevigne on the cover.
To brainstorm our look for the L’Oréal Colour Trophy Regional Final we had to gather information from the A/W12 catwalk collections. Inspired by Gucci and Ashish, our dress was gold and delicious, and the hair was an androgynous shape with a seamless lavender panel of colour through the front.
Images courtesy of ghd, L’Oréal Professionnel and NHF
I loved the S/S13 runways – in particular Louis Vuitton where the clothes worked so well against the voluminous ’60s-inspired beehives with Stephen Jones headbands, and also the hair at Chanel Couture S/S13 – it was wild. I loved the way Sam McKnight whipped hair up into nest-like up-dos with feathers and butterflies. The way he plays with texture is second to none and, alongside Guido, he is one of my biggest inspirations.
My celebrity style crush is…
Jessie J. Her hair is awesome – or at least it was! She’s right on the money, her look is continuously evolving and I would love to work with her as she is versatile, and clients like that are amazing! My favourite session look of the moment is ’50s Marilyn Monroe heated roller curls.
Not many people know this, but… I’m a massive geek! If I’m not watching the History Channel or going to museums you might find me painting my model planes.
I like to think I’m funny, but my colleagues would probably say otherwise! I’m superambitious and very competitive, which means I am driven to succeed in all areas of my work. I never turn down an opportunity!
My style icons are…
In the past it was Michael Jackson and today it’s Lady Gaga.
Other things you should know about me… My salon name is Guy.
I love being a part of the 2013 FAME team and can’t wait for the opportunities that lie ahead of us. It’s also a very exciting time with Westrow as the brand is opening an academy and I would love to get more involved with the education side of things. I also want to open my own Westrow franchise – so watch this space!
Want to be an It List winner? Visit www.creativeheadmag.com/theitlist
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Step into the light Give sun-struck hair a new lease of life with the Paul Mitchell limited edition Sun range
Whether your guests are basking on the beach, lounging by the pool or even enjoying a sunny day in the garden, their hair condition should be a priority. Let’s be honest, as soon as the sun shows its face, we’re out tanning ourselves in a flash – before the sun goes behind the clouds! And while we all make sure our skin is protected from the sun’s rays, we know that hair has a tendency to be forgotten about, leaving guests’ locks fighting hard to remain hydrated and stay vibrant. So now is the time to start making them aware of the drying and dulling effects that the sun can have on their hair, by providing them with the saviour of sun-damaged hair – the limited edition Paul Mitchell Sun range. The answer to thirsty, sun-damaged tresses, the Sun
collection by Paul Mitchell features the hair brand’s exclusive UVeil Complex, a powerful blend of sunflower seed extract and active UV absorbers. This three-part system locks in hair colour while shielding fragile strands from damaging UVA and UVB rays. And did we mention the gorgeous smell? Inspired by the tropics, it’ll transport guests to a sun-drenched island in a jiffy. Suitable for all hair types, the range includes sulphate-free Sun Recovery Hydrating Shampoo to nourish sun-struck strands, After-Sun Replenishing Masque to treat hair with vital moisture before and after sun exposure, and Sun Shield Conditioning Spray to soften hair and add brilliance. Or guests can go for all three in one handy Rescue & Recovery bag.
Put the sunshine back into your guests’ hair and get the limited edition Paul Mitchell Sun range into your salon now, visit www.paul-mitchell.co.uk or call 0845 659 0011
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e see “For the clothes styling w in pure white. es ap sh d an s ne li l ra tu ec archit ging for seasons, A trend that ha s been em er wa it. Any item this wa s well worth the and sharp” goes, as long as it ’s white “This look was inspired by the masters of sculptural shapes including Issey Miyake, Yohji Yamamoto and Rei Kawakubo, whose collections featured origami lines, pleats and folds and pure white shades”
… ooks tract e t id tial L etic a s in sen agn
It doesn’t get much better than this – we unveil the masterpiece that is the Schwarzkopf Professional Essential Looks S/S13 Colour Buzz collection. global ambassador Tyler Johnston talks us through it Creative Head 117
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For its 33rd edition, Schwarzkopf Professional has harnessed its colour DNA to create the Essential Looks 1: 2013 Colour Buzz collection Photography Sabine Liewald
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Mono Mods Hair Tyler Johnston Colour Lesley Lawson Creative direction Steve Hogan Clothes styling Ingo Nahrwold Make up Loni Baur
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Less is more
You can’t deny the pull of HOOKER & YOUNG’S Magnetism collection, proving that all it takes is a hint of colour to evoke a sense of confidence in your clients Photography JACK EAMES
on business fresh thinking be the keynote
Hair Gary Hooker and Michael Young, Hooker & Young Make-up Megumi Styling Thea Lewis Products Matrix
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Model at Christopher Raeburn
MCS model MCS scrunchie
Alice Dellal at Vivienne Westwood Red Label
r u n w a y
Scru n ch i ped i a
Sc ru n c h
Amid a season of definitive hair trends, Ali Pirzadeh cleared the air with one word at Ashish S/S13 – scrunchy. Say what? Unlike other hair revivals with time-appropriate updates, the message from Ali backstage for L’Oréal Professionnel was: “Don’t mess with a good thing.” Think Bananarama and Kelly Kapowski from Saved By The Bell, reach for crushed velvet options and feel free to colour-coordinate to whatever you’re wearing. At Ashish, the baggy ties were adorned in sequins – the design house’s mainstay. Vivienne Westwood also championed scrunchies for her Red Label S/S13 show, enlisting MCS London (My Crazy Scrunchy) to design them, which Mark Hampton, global hair ambassador for Toni&Guy Hair Meet Wardrobe added to a selection of model looks. MCS, launched by Eu Simo Grijalbo and Laura Fraser (BFF of Alice Dellal), is now stocked at Bleach London. “Our influence comes from The Virgin Mary to Salt-N-Pepa, around the streets of Echo Park all the way back to London via Clueless, if the girls were in a pillow fight with the girls from Mi Vida Loca,” they say. You got that? If not, listen to Ali: “It’s all a bit random.”
E d i t e d
S a r a h
● Scrunchies hold hair in place like nobody’s business and don’t tug at fragile strands like elastic bands. ● Hillary Clinton’s love and constant support for scrunchies made them the centre of politics at the White House. A member of staff told American Elle they wanted to ban her from wearing them. ● Sex and the City’s Carrie Bradshaw once declared: “No self-respecting New York City woman would be caught dead running around Manhattan in a scrunchie.” We’ll see whose eating her words now!
Images courtesy of L’Oréal Professionnel, MCS, Redken, TIGI, Toni&Guy and Toni&Guy Hair Meet Wardrobe
Vivienne Westwood Red Label
● The scrunchy was patented by Rommy Revson for $1 in 1986, during the break-up of her marriage to Revlon heir John Revson. Rommy named the tie after her poodle.
M a n l e y
Creative Head 126
IN TWO EASY S
Step 1. Print on A4 paper a
Step 3. Hold your invitatio hand and close the oth to create your desired
Athena Wilson for Marc Jacobs
Saskia de Brauw for Giles
Janice Alida for Giles
Model at Christopher Raeburn
Step 2. Cut along the dotte
Step 4. Place your invite ov closed hand and ad position to allow you to complete the pi
Gone are the days where so much as a fringe trim led to legal proceedings. Today model agents are turning to session’s best to catapult their girls into the big league with a shorn crop. Janice Alida is one, who at the hands of Guido Palau had her long, honey drenched hair chopped and bleached for a September Vogue shoot. Liberated by the change, the Canadian model went on to dye her hair black and walked to her heart’s content at 22 shows, from Victoria Beckham to Chanel. The gamine Saskia de Brauw launched her career by starring on the cover of Carine Roitfeld’s final issue of French Vogue. Most recently, the 31-year-old model poised as the face for Saint Laurent’s menswear campaign – a perk of sporting an androgynous mop. “I love working with Saskia. She reminds me of Linda Evangelista and the way she used to chop and change her hair,” says Paul Hanlon, who shoots regularly with the Dutch model. “She comes on set and is always open to something new. One shoot, we dyed her hair bright orange.” A look at newcomers Athena Wilson and Bo Don and even established catwalkers Karlie Kloss and Edie Campbell, and it’s impossible to deny the profound effects of a dramatic chop.
Poppy Delevingne, Alexa Chung and Laura Bailey: three women whose sense of style has led them to become world-famous fashion stars and ambassadors for the British Fashion Council. Here, they model new-season pieces by London’s most exciting designers and talk to Natalie Rigg about their coveted sartorial secrets
FOR S/S13 ANYA HINDM ARCH DELIVERED A CHEEKY INVITE FOR HER ‘POMP AND PLEASURE’ COLLECTION. INSTRUCTIONS READ:
1. Print on A4 paper. 2. Cut along the dotted lines. 3. Hold the page in one hand and close the other tightly to create your desired ‘cheeks’. 4. Place your invite over your closed hand and adjust the position to allow your ‘cheeks’ to complete the picture!
L ON Gwyneth Paltrow for Televa magazine
Poppy: Dress by Erdem; shoes by Burberry Prorsum. Alexa: Top and pants by Erdem; shoes by Burberry Prorsum. Laura: Dress by Erdem; shoes by Nicholas Kirkwood. All accessories throughout, models’ own
Poppy Delevingne, Alexa Chung and Laura Bailey in Net-A-Porter’s The Edit, all hair by George Northwood
My kit has to include a million things to ensure I can create any look, at any point. On a shoot, the art director could decide they want to go from a slicked-back ponytail to a full head of blonde hair. My work can only be its best if I have the best of everything. My latest crushes are Redken quick tease 15 and Pureology Cuticle Polisher. The Pureology range is great for natural, invisible results. My kit case is now a Mulberry suitcase. As my career has progressed, some of the homes and opulent surroundings I have worked in made me look at my tatty old case and think I need to up my game. My essentials are a Parlux 3000 dryer and ghd round ceramic brushes, which set the hair and make a blow-dry last longer. My scissors are always Joewell, kept clean and sharpened. My favourite tongs are WAM as they heat up really quickly. I get my hair from Paks in Dalston and Finsbury Park. I travel to the US quite a bit, so I need an American version of everything. To be without my kit would be like having my hands chopped off.
Photographs by MATT IRWIN
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Styling by NATALIE BREWSTER
Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference www.indola.com
This colourful, inspiring and exciting new-look website from Indola will lead you through all you ever wanted to know about the products, imagery and salon support offered by this long-established European force in professional hairdressing.
A sleek and easy-to-use guide to the products and services of this haircare giant, including stunning imagery, a complete overview of the product ranges available and information on how you, too, can benefit from Clynol’s experience.
The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Colourweb, you can browse our gallery of latest looks, complete with step by steps, get detailed information on all our products or update yourself on the latest trends with our Colour Collections online.
TRAINING SCHOOL ONE OR TWO DAY WORKSHOPS: DRESSING LONG HAIR Step by step students learn the art of styling long hair.
OUT NOW!!! Vintage Hair DVD 10 New Step by Step Vintage hairstyles.
Explore the inspirational new hair trends, see the latest catwalk shows and discover the highperformance professional products as used by stylists and session teams all over the hairdressing world.
For further information on courses, DVD’s, books and brushes call Studio Manager, Marco Everard: Tel 020 7923 0599 Visit our website www.patrick-cameron.com
The energy of nature for your beauty and wellbeing
milk_shake is one of the most dynamic brands to enter the professional market, with high quality, natural ingredients combined with the latest cosmetic technology, producing award winning products that have instant appeal. We are currently looking for distributors in selected areas throughout the UK to continue our rapid growth plan. You may already be an established wholesaler / distributor wishing to add a winning brand to your portfolio, or you are considering a start up company and require an exciting range of shampoos, treatments and colours. In addition to a complete line of products, we offer an exclusive territory agreement, free salon education, international events, point of sale, PR and marketing support. For more information, please contact Xavier Berrell on 07866 370560 or e-mail firstname.lastname@example.org (All correspondence is held in the strictest confidence)
discover more at www.milkshakehaircare.co.uk Follow us on
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THE LAST WORD
Power to the people Giving staff specific responsibilities creates a smooth operation and an effective team, as Sally Brooks explains...
As a company, we’ve discovered the more you involve your team in the development of your salon, the better the business. And the key to running a busy salon is to evenly delegate responsibilities throughout your team, so everyone feels included in the decisions and the running of the company. When people have worked for a company for a long time they can sometimes get a bit lost and unfocused, meaning responsibilities get passed from one person to another and before you know it, your 16-year-old junior is making decisions and doing every job. It’s fine to delegate, but the person who delegates is then the person who is accountable. You need to refocus your team on what the priorities are. Giving people individual responsibility for various parts of the business is a great way to run a smooth operation and motivate staff; we see our team members thrive within their own separate areas. If you are thinking of doing this yourself, first of all set out what you want to achieve as the boss – then lead people into different areas. After analysing our needs, we split responsibilities into salon-based and PR/creative based. We then worked with each team member’s individual strengths to distribute; people have different skills and naturally lean a certain
way to fit into different areas. A great example is a salon co-ordinator. We needed someone super-organised, great at making sure deadlines are met and at ensuring the right people are in the right meetings. Similar responsibilities include product incentives, targets, salon maintenance, junior appearance and standards. PR and creative responsibilities cover things such as updating our salon iPod, coming up with ideas for client incentives, creating monthly soirees, trend-sharing nights and imaginative business building concepts with local traders. The concept is brilliant; you suddenly see your team come into its own, with individuals working together, respecting everyone’s role and willing to help out a team mate should the need arise, knowing they can ask for help in return. As a boss, you also know who should attend and report on activities at monthly meetings. Since doing these things there has been no room for complacency to set in or for things to not get done as everyone knows their role and takes responsibility.
Sally Brooks is co-owner of Brooks+Brooks salon. Want to have your say? Email Lauren@headmag.co.uk
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l l i w s h t g n e l What you go to? Thank you! HAIRraising has helped us to build and open new operating theatres which means we can treat even more children. Now, we need to build a new Respiratory Unit which sees some of the most ill children in the hospital. This is where you come in. You can support HAIRraising by creating your own fundraising event, or taking part in one of the charityâ€™s. Get your salon involved today and raise much needed funds to help us treat more children. Visit www.gosh.org/HAIRraising Call 020 7239 3131
Great Ormond Street Hospital Childrenâ€™s Charity. Registered charity no. 235825.
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The first sheer colour thatâ€˜s luminous in every kind of light. Up to 70% more Light Reflection* & Superior Hair Protection* Up to 100% grey/white coverage with a sheer result Easy to get started â€“ same 1:1 mixing ratio & Welloxon Perfect developer For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com like us on facebook
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Published on Mar 25, 2013
It's here! The UK's number one hairdressing magazine with a special feature on It List IT GUY Matthew Sutcliffe and how to make your salon e...