APRIL/MAY 2019
Every Business Has a Story to Tell A
s small business owners, it is vital that we keep our marketing strategy updo-date. There’s no doubt about it; 2019 is the year of storytelling. Stories allow you to connect with the audience on an emotional level, and when told the right way, stories are memorable. Stories help your audience to understand your business, as they can place themselves in the shoes of the story’s main character. In your business, there are two different stories we can tell, with two main characters.
1. The main character is you. Sharing your personal story establishes an emotional connection with the viewer, and gives them insight into who you are and why you do what you do. The audience now understands you, trusts you, and wants to see what you do next.
You know you need to be telling your story with video, but you’re not sure where to start? At Creative Flare NQ, we believe that every business has a story to tell and a unique way of telling it. Our passion is creating engaging, professional videos to help local businesses tell their story in their own unique way.
2. The main character is your customer. The story demonstrates the problem your customer faces, and how Contact the team at Creative you fix that problem. Flare NQ and let’s get your So what’s the best way to story out there today. tell your story? Storytelling videos convey your message in an entertaining way and show your personality.
Creative Flare NQ team
THE AGE OF STORYTELLING
WHAT’S ON
AMAZING RESPONSE
The girls from Green Apple Marketing talk about the social media age...
Find out what should be on your calendar in the next two months...
Aaron and Katrina let us know how their video is performing...
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Guest Spotlight
It’s the age of storytelling... G
one are the days where we had to be careful what story we told about our business, as we could only afford (as a small business) to perhaps put one ad in the newspaper this month, or run one ad on the radio this year, and well, I don’t remember ever running an ad on TV. We could only tell that one
general story and cross our fingers that it would resonate or connect with a general audience. Haven’t things changed? Now we can tell as many stories about our business as we like, in as many different ways that we like and to as many different audiences as we want!
We have control over the message and the distribution, thanks to social media. We can measure what is performing well and what is not. We can see which stories connected with our target market and which stories were so good that they had to be shared. So, what story is your business telling?
At Creative Flare, we believe that high quality video content is complimented by a well thought out social media strategy. The team at Green Apple Marketing are passionate about helping small businesses establish their digital shopfront on social media and create better relationships with their customers. Enjoy a complimentary 20 minute ‘no strings attached’ consult with Green Apple Marketing when you mention this article.
Are you telling them for your target market and are you taking advantage of the power of social media to deliver those stories to your customers?
Mitra & Filitsa
Phone Mitra: 0421 280 668 Phone Filitsa: 0408 877 027 Email: hello@greenapplemarketing.com.au
WHAT’S ON APRIL 11 World Parkinsons Day 18 World Heritage Day 24 International Guide Dog Day 25 World Penguin Day MAY
CHAMBER COFFEE Bulletin Square Every second Thursday 8 - 9 am (11th April) Fat Dogz Cafe Kirwan First Wednesday of the month 7:30 - 8:30 am
4 International Respect For Chickens Day International Star Wars Day ‘May The Fourth Be With You’ 6
International No Diet Day
8
World Red Cross Day
17 National Walk Safely To School Day 23 World Turtle Day ACROSS 1 Goes with this 4 Wish or desire 6 Movie 8 Became aware of 10 To do habitually 12 Holds the attention of DOWN 2 A conjunction 3 Not me 5 Give facts 6 Moving images 7 A person’s concern 9 Give rise to 11 Obtain
Find the hidden messages inside this month’s crossword and post it to our facebook page to WIN!
Amazing response
Show it off Our custom video is the ideal way to show your business in action. Professionally produced custom video to suit every business. Our business videos include filming, production, editing, scripting and (if required) a professional voiceover.
“Willpower
by itself is NOT ENOUGH. If we want to achieve lasting change, we must have an effective strategy.” TONY ROBBINS
BNI Awesome Every Friday 6:30am to 8:30am at the Ville Townsville
“
Creating a video was a new experience for us and as first timers we had no idea what to expect from the process. For our first video we had a couple of suggestions that we gave to the [Creative Flare NQ] team and they helped bring our ideas together in a humorous and realistic way with a video that is almost 1 ½ minutes long. Since sharing our video to our business facebook site, we have had an amazing response with many views, likes, shares and comments. The feedback that really stood out for us was that the video came across as authentic. We are now planning our next video with the team and look forward to seeing the results. [We] highly recommend Creative Flare NQ.”
Katrina & Aaron
Aaron Moon and Katrina Mersky CENTURY 21 AARON MOON REALTY
Video entertains, informs and inspires 04 34 76 81 53 www.creativeflarenq.com.au tinyurl.com/y3955mar
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