JUNE/JULY 2019
The Person Behind The Business
V
ideo is a fantastic way to reach your potential clients because it shows them the person behind the business- you. People connect with people. So how do you show people who you are? Sharing your company culture helps to make your brand more human and more alive. Offer a slice of life with employee interviews, things that happen from day to day, that make you laugh or would surprise / interest people outside of this environment, open the door to show ‘behind the scenes’ action.
Show your human fabric through your personality and work with HR to attract the best job candidates. The cutting edge in your business is you. There are many great ways to present ‘yourself’ - how about your version of a TED talk. Offer an in-depth product review - the audience already trusts you so you are actually doing them a favour by reviewing products. Ask a satisfied customer some questions in order to gather a powerful, persuasive testimonial.
Customers interact online not only with each other but also with brands, they expect to see video on social media - if they don’t find it, they move onto a competitors site. Focus on what solution you provide, rather than the actual product - customers don’t want 10mm drill bits; they want 10mm holes. Remember, once you have captured the attention of your potential clients always offer a call to action. They have been entertained, informed and maybe even inspired.
Creative Flare NQ team
SHARING YOUR STORY
IN FRONT OF THE CAMERA
FEATURE VIDEO
Craig from Wizard of Ads gives examples of what type of story you need to be telling...
Tracey from The Voice explains how looking great in front of camera is easier than you think
Janis celebrates 20 years with The Styling Stable...
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Guest Spotlight
Sharing Your Story “Growing up in Sydney’s Western Suburbs, I was a skinny ethnic kid with crooked teeth and no confidence. Not a good mix. Luckily, I had a caring family dentist. He explained how he could fix my smile. And he did. Being able to smile with confidence changed my life. He inspired me to become a dentist. I’m Dinesh Singham from Absolutely Dental, and I’d love to help you smile again.” In 70 words, Dinesh shares why he became a dentist. He made himself vulnerable. Now you feel like you know him a little better. You feel more connected. At Wizard of Ads, we call this a business owner’s Origin Story. An origin story helps you bond and connect with potential customers.
And in a sea of sameness helps elevate you above your competitors. Below is another example, this time from one of our clients in the United States.
That was the first night I held a flashlight for my Dad, but it wouldn’t be the last. A few months later at Dad’s funeral, I realized that every time he handed me that flashlight, he was passing the torch. And “I was a ten-year-old boy my Dad believed in Goettl air holding a flashlight for my conditioners. So, I bought the Dad while he worked on an air conditioner for a customer. company. Goettl. Gee Oh Ee, T-T-L. It’ll keep you cool, but it’s His name was Duncan Goodrich. He didn’t talk much. hard to spell. You can count on us to respond right away and But there’s a certain kind of do the right thing… Always. magic that happens when a Gee Oh Ee, T-T-L.” son holds a flashlight for his father. I held it steady and Ken searched his heart and quiet and Dad talked to me mind to find the story that while he worked. He said, drives him in business today. “When a person needs help, Both Dinesh and Ken told their you respond right away. Not origin stories with good copy when it’s convenient for you.” and video. He said, “Always do the right thing. Always do what’s right.” What’s the story of how you got to where you are now… from And he said, “The Goettl where you were? You really Iron Horse is a magnificent need to share that story. machine. Nothing else even comes close.”
At Creative Flare, we understand that your video needs to fit in with your brand. We have the freedom and the knowledge to make video work for any type of business, with any specific message. It is important that we tell the right story to position the audience to see you how you actually want to be seen. If you are competely unsure of your brand message and what type of story you need to be telling, give Craig from Wizard of Ads a call and mention that you’re working with Creative Flare for a special discounted Video Message Strategy Session. Craig can help you clarify your Origin Story and decide on what message you need to be getting across to your audience. Then we will take it from there. Craig Arthur 0417 780 882
Craig
Guest Spotlight
In Front of the Camera T
rying to keep up with the social media giant can be a little overwhelming for many business owners. Not only are you expected to work in your business, statistics are now telling us people want to see your face telling your business’s story on the social media platform. As terror is normally the first reaction for most, reality finally sets in, knowing that to compete in today’s market, videos on social media are clearly the most successful marketing tool, with you being the star. People connect with people. They want to see the person behind the business.
Nobody knows your business as well as you, and you will be surprised how well your passion for what you do will come across on camera. Looking comfortable in front of the camera is totally achievable by learning some simple but powerful tools allowing you to redirect your doubts and concerns into a confident and informative delivery showcasing your business. Simple things like posture, movement, remembering to breathe, and voice quality will create a confident you leaving people wanting to know more about what you do and how your business can help them.
It’s an exciting time to be in business with the powerful social media available to us. It allows us to reach people directly in our target market, and it’s just there waiting for us to tap into. There is no better time to step out of that comfort zone and let people know who you are and what it is about your business that is so great. We can’t wait to help you get your video on social media. Contact The Voice today and let’s get started.
Tracey
At Creative Flare, we understand that stepping in front of a camera can be daunting! The team at The Voice are passionate about helping you to feel more comfortable and confident in front of the camera, so you will come across as your authentic self. Combining your newfound presentation skills with our passion for video storytelling will provide you with an excellent marketing edge.
Tracey Osmond 0419 643 647 www.thevoicesingingschool.com
WHAT’S ON JUNE 9
Pet Expo Jezzine Barracks
Show it off
10 International Men’s Health Week 12 World Day Against Child Labour 14 World Blood Donor Day International Bath Day 21 International Day of Yoga
Professionally produced custom video to suit every business.
28 Red Nose Day
Contact us today to get started!
Cowboys v West Tigers
CHAMBER COFFEE Bulletin Square Every second Thursday 8 - 9 am (Next 20th June) Fat Dogz Cafe Kirwan First Wednesday of the month 7:30 - 8:30 am
Our custom video is the ideal way to show your business in action.
JULY 11 World Population Day 18 Nelson Mandela International Day 19
National Pyjama Day
28 National Tree Day ACROSS 5 Earth 7 Perceptible 9 The 10 Piquancy 12 In 13 Anthropomorphic 15 Great DOWN 1 Adventure 2 Dominant 3 Covet 4 A 6 Einstein 8 Non existence 11 Than 14 Bounteous
Find the hidden messages inside this month’s crossword and post it to our facebook page to WIN!
Thought of the day The human brain craves visual stimulation
“There’s nothing in the world MORE POWERFUL
than a good story. Nothing can stop it. No enemy can defeat it.” TYRION LANNISTER
BNI Awesome Every Friday 6:30am to 8:30am at the Ville Townsville
Feature video Janis celebrates 20 years with The Styling Stable. Watch the video here and check out the great response on Facebook.
Video entertains, informs and inspires 0434 768 153 www.creativeflarenq.com.au tinyurl.com/y3955mar
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