AUGUST/SEPTEMBER 2019
Unleash the power of your testimonials
N
ow let me tell you a story...this statement will get a much more positive response than I want to sell you something... tell don’t sell. Every time new prospects visit your website or social pages, they are looking to validate the merit of your products and services. Once they are convinced about the features and pricing, they are keen to get an unbiased opinion about your offerings. You can get your happy clients to be a part of a testimonial video that includes: 1. Details about the problems that they were facing prior to using your products.
2. Key product features that helped solve their problems.
Customer testimonials are one of the top three most effective types of video content.
Testimonial videos can work wonders to trigger the buying decision among your potential customers.
We aim to capture the passion each of you have for your business and then tell your story of how and why you are, where you are - then present this in a way that connects with your existing and potential clients, in such a way that they realise that you are the only way to access your product or service.
A video testimonial is more effective than a written testimonial as people can see from someone’s body language, facial reactions and hear their voice or how a purchase has impacted their business. A great title for a video testimonial could be ‘why Mandy loves us...’ as a way to focus on a customers story and personality.
POWER OF TESTIMONIALS ON YOUR WEBSITE Danny from DP web design offers his advice on the best place to start... PAGE 2
Remember to end with a call to action - book today or call for a free offer.
Creative Flare NQ team
FEATURE VIDEO Tracey from The Voice singing school... PAGE 3
Guest Spotlight
What is the power of testimonials and how do we get the most credibility from them on your website. S o you are a business owner and you know one thing is true, you can’t make all of the people happy all of the time, you could ask for reviews through Google Business pages and along with the good, the bad, the misspelt and bad grammar you could produce a video that deals with some of these.
Sometimes an unfavourable review could allow you to present how you dealt with this problem and in by resolving the issue giving your business more credibility.
Now let’s look at the best form of testimonial, this is a video testimonial, and I know what you’re thinking...well this is just an actor saying words written by the company and yes this could be the case, but we’ve all see ads on TV and we know the difference. Getting a customer or reputable business owner that uses your product or service to give a video testimonial would be one of the best ways to connect with your potential customers.
Whenever designing websites for my clients I always say the best place to start is a video, if you don’t have that then a professional photo that best represents what your business is about, or if you have to, use a stock image but never an iPhone photo of your shopfront. Professional video testimonials are the quickest way to get your point across and connect with your online customers in a more human way.
Danny
“You have enemies? Good. That means you’ve stood up for something, sometime in your life” WINSTON CHURCHILL
Danny Poole 0412 342 206 | 07 4773 4719 www.dpwebdesign.com.au
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Feature video Tracey from The Voice singing school. Watch the video here and check out the great response on Facebook.
Video entertains, informs and inspires 04 34 76 81 53 www.creativeflarenq.com.au tinyurl.com/y3955mar
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