Why Your “Logo Design” Should Relate to your Brand? Logo Designing is a very integral concept in Branding. So what's logo? It is a graphic image that reveals the brand. It could be a wordmark, lettermark, pictorial mark or combination of any of these. If you see a swoosh symbol, you know its Nike. You see a flying blue bird; you know its Twitter. That's the kind of confidence that these brands have created through their logos. A logo is something that speaks to the brand on its own and differentiates you from the other players in the market.
Why Logo Designing? A lot goes into logo designing. After all, it is going to be associated with the brand forever (changes are rare and tiresome). It is going to be everywhere. For example, letterhead, business cards, calendars, stationeries, etc. A logo could directly/indirectly relate to your brand name. In some cases, it has no relationship with either the brand or what the brand does. Technically, it is better than a logo relates directly or at least indirectly to your brand or what your brand does.
Few Advantages Of Having A Logo That Relates To The Brands Are As Follows:
Easy identification of the brand, especially in the case of recently formed brands. Easy to promote. The fundamental purpose of having a logo is to reveal the brand's identity. It helps express how you are different from other brands. Once you have a relatable logo, it isn't necessary to put the brand name everywhere.