Wantto ClearlyCommunicate AnythingtoAnyone inAnyMedium? CuttheCrapulous *
Whileanyonecantype wordsandgenerate content,veryfewcan engageanaudiencewith actualwriting. So,whatmakesthe difference?
Theseninesignpostsmay helpyouspot(orbecome) amoretalentedwriter.
Awardscanbe moreabout creativewallop thanwalletshare
Awardsrepresentpeerindustry leaderrecognition,symbolise qualityandboostconfidence.
Thisgiveskudostowriter, agencyandclient,butmaynot leadtoincreasedsalesor behaviouralchange.Sadly, measurableaudienceimpactis rarelyawarded.
Commercialsuccess canbetelling
Studywhatawriter’swrittenandpublished orproducedandcheckthereviews. Thefinestwriterscantellstoriesthat resonatewithspecificaudiencesor communitiesandthepublic.Ifthey'vegota followingintheworld,theymightbeworth pursuingforyournextproject.
Anagilemind renders complexityinto simplicity
Agoodwriterviewstheworld frommultipleperspectives, seesthebigpictureand communicatesitclearly. Somemightclassitcognitive dissonance,othersmaydissit asgeneralistshallowness.
Eitherway,greatwritingis alwaysaboutsharingvalue.
Humanityhelpsconnect messageintent toaudienceinterest
Compassionandempathyhelp createengagingnarrativesforreal people,notabstracttarget markets,cohortsandsegments. Writersmustconnectwithan audience.Writingwellisnot enough;awritermustmakepeople careaboutwhatthey'resaying.
Respectpeople'stime
Aneffectivewriterappreciateshowtheiraudience wantstoreceiveinformation.Thiscanmean choosingtherightchannel,butitalwaysmeans messagesmustbeunambiguoustoinspire change.Makingthepointquicklywithoutsacrificing thelargercontextisespeciallyimportantforsocial mediaandlimited-spaceenvironments.
Uselinguisticflair, stylisticrangeand goodgrammar
It'simportanttoappreciatedifferent writingstyles(formal,business,, casual,conversational,creative, persuasive,authoritativeetc.)and knowwheneachisappropriate. Goodgrammarhelps.Howto punctuateeffectivelyandensure sentencesareclear,conciseand correcthelpsreadersunderstand meaning,andbuildstrustinwhat they'rereading.
Beingcleverisgreat, butbeingclearissmart
Asmartwriteruseswordswell,butalso understandssometimesavisual communicatesmore,betterandfaster.
Theyalsoknowwhentousefamiliarwords andwhentouseadvancedvocabulary.
Thishelpsavoidboringexpertaudiences withsimplisticlanguageorconfusing laypeoplewithunexplainedterminology.
Inspirationrocks, butorganisingrules
Aconfidentwriterresearchesa subjectthoroughlytoinformthe organisingprinciplethatsupportsa solidnarrativestructure.Awellorganisedcommunicationismore accessible.Italsofeatures transitionsbetweenparagraphs andsentencesthatconnectideas withthosebeforeandafter.
Anygoodwriter canalwaysget better
Thebestwriterschallengethemselves,never stoplearning,arenotafraidtomakemistakes oraskforhelp.Irecentlynegotiatedanannual raisewithaveryhappyclientonlytogettwo sharprebukesthefollowingweek.Shamed,I spenttherestofthedaycurledupwiththe brandstyleguidebook. Cockinessisnexttosloppiness.
Needhelp? Ifyoucan'thireaprofessional writer,consideranonline writingcourseorlearnfrom books.Youcanstartby downloadingyourfreecopyof 10StepstoCreativeClarity. ContactNickWarren,the wordsmithat www.creativeclarity.co.zafor moreinformation,samples andacostestimateforyour nextproject. *Crapulous: Excessive indulgence; intemperance.
