KLA International Insights Proposal

CREATIVE CLARITY

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KLA International Insight Share Comms Strategy

Presented by Nick Warren

PRESENTATION OVERVIEW

KEY TOPICS

Context Task Challenges Opportunities Approach Outline Proposal Next Steps Discuss

Creative Clarity • March. 2020

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CONTEXT

INTERNATIONAL INSIGHTS Team members recently attended an international marketing research event in Berlin, Germany. They returned with insights that will benefit current and potential clients in South Africa.

Creative Clarity • March. 2020

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TASK INFORM & INSPIRE Inspire clients to become aware of the 'story gap' around trending and emerging market research tools and techniques, that could help them: Get new customers, Defend against competitors and Stay ahead of the game.

Creative Clarity. • March. 2020

CHALLENGES

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TO BE ACKNOWLEDGED

EVENT HORIZON

CORONA VIRUS

Clients have little or no time to wade through complex information to find competitive inspiration.

We need to share the most relevant insights and actionable strategies before they become 'old news'.

We need to be 'remotely creative' to generate interest that we can then convert into quality conversations.

Creative Clarity • March. 2020

TIME POVERTY

OPPORTUNITIES

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TO BE LEVERAGED

FOMO

CURIOSITY

Exposure to international insights is now at a premium.

Nobody wants to be the client that missed out on an actionable insight.

Propelling questions and intriguing provocations create a need-to-know.

Creative Clarity • March. 2020

TRAVEL BAN

APPROACH TEASE A series of short, social media styled teasers open up awareness of issues to be explored.

HOOK Single paragraph e-cards give insights that can be instantly actioned.

REVEAL Offer fuller presentation decks that can be used at client meetings.

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OUTLINE PROPOSAL

WEEK 1: TEASE One teaser per day - Monday–Friday

WEEK 2: HOOK One e-card per day - Monday–Friday

WEEKS 3–7: REVEAL

BASED ON 5 KEY INSIGHTS

One presentation outline & invitation per week

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NEXT STEPS: Unpack the content Define 5 key insights Segment per client Assign KLA perspective Develop the comms Distribute the comms Measure the impact Create a free download

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WEB www.creativeclarity.co.za

PHONE +27 82 887 1413

EMAIL nick@creativeclarity.co.za

Creative Clarity • March. 2020

WE WOULD LOVE TO HEAR FROM YOU!

DISCUSS