5 Ways to Beat Briefer's Block

If your challenge is coming up with the best brief, these five points could help get your thoughts down quickly and clearly...

UOY ROF YTIRALC EVITAERC

5 Ways to Beat Briefer's Block

There's something about stripping your communication challenge down to the basics that helps free the flow. Think of the following as creative keys to help you unlock the block...

UOY ROF YTIRALC EVITAERC

Use the Power of the Five Provocations

Identify your target audience.

Break them up if there are more than one. Give them each three characteristics.

That's a great start.

UOY ROF YTIRALC EVITAERC

1. Who is it For?

You want people to engage, respond, react, or change their attitude or behaviour in some way.

Why should they? Don't say why it's important to you, think about what's in it for them.

UOY ROF YTIRALC EVITAERC

2. Why Should They?

Timing is everything when it comes to working out what's urgent and what's important. Do you need to communicate everything now, or can you break up the messaging into bite sized chunks to be consumed over time?

UOY ROF YTIRALC EVITAERC

3. When Do You Need It?

How are you going to measure the impact of your communication?

What goals and objectives are you looking to achieve? How will you collect and collate evidence that your comm succeeded?

UOY ROF YTIRALC EVITAERC

4. How Will You Know?

What channels are you going to use to get your message across? Where does your audience hang out? How do they like to consume information? Are you sure? How else could you reach them?

UOY ROF YTIRALC EVITAERC

5. Where Will You Go?

It was fun putting this together, but that's not the point. Please let us know if it helped you clarify your creative brief.

You can mail nick@creativeclarity.co.za

UOY ROF YTIRALC EVITAERC

Was This Helpful?