Creative.adm / Unicare messaging matrix

How we Unicare Brand messaging matrix

BACKGROUND

TONE OF VOICE

Building a strong narrative More than care Unicare has been Australia’s most respected partner to healthcare professionals, carers and customers for over 35 years.

We take our reputation extremely seriously at Unicare, constantly evolving our product offering and services to meet the changing needs of our clients and customers.

As we continue to grow in size and strength, having the support of a strong brand and message is vital. Our essence of ‘more than care’ drives our communications, emphasising our unique capabilities and determination to provide solutions to even the toughest challenges.

This messaging matrix provides a platform to help us communicate Unicare’s strengths and offering in new and powerful ways.

More than care. Unicare.

It’s a powerful sentiment – and one we’re prepared to stand behind through carefully considered language and tone. Across all platforms, it’s important that we remain: HUMAN

SINCERE

We work in an industry where emotions run strong. That’s why it’s more important than ever for us to keep it real in the way we write and speak. By embracing our humanity, we’re empathetic to the needs of others, while allowing our personality to shine. A little cheeky and fun at times, but always respectful and serious about what we do.

We wear our hearts on our sleeves, say what we mean, and mean what we say.

We don’t believe in weasel words, onesize-fits-all solutions, or empty promises that we can’t substantiate. Instead, we promise what we know we can deliver – quality, personalised and specialist care at every level.

CARING

CONFIDENT

Care is in our very name. It’s a huge part of our identity, and is the backbone of our services and expertise. We use inclusive language and focus on individuals’ personalities and abilities first and foremost. We Unicare about going the extra mile, developing longterm solutions without getting bogged down by specific products or pricing.

At Unicare, we’re confident, but never arrogant. We stand behind the quality of our services and the strength of our innovation, which we’re proud to share with the world. We’re also backed by an extraordinary team of professionals, giving us the ability to take on the hard jobs and service clients big and small.

Unicare Health Messaging Matrix

MESSAGING MATRIX

AUDIENCE

MESSAGING

PERCEPTION

CALL TO ACTION

HOSPITALS

At Unicare, we’re proud to offer more than care. We know that hospital stays are stressful times for patients and families, which is why we’re ready to support with affordable, innovative and personalised care options.

B: “Unicare have provided so many cost-effective and efficient solutions for our hospital. We couldn’t operate without them.”

From hospital to home and beyond, we’re ready to help. Find out more about our services at [URL]

Caring beyond hospital walls

MORE THAN CARE… We Unicare about your future.

We know hospital stays are stressful enough for you and your family, which is why we’re here to make the transition from ward to home as easy as possible.

C: “I was concerned about what would happen after I left hospital, but Unicare have provided me with everything I need to recover at home.”

We Unicare about your operational stress.

Don’t let asset management become a headache. Our Unitrax asset management system takes the stress out of organisation, saving you time and money.

We Unicare about your convenience.

Need more support for outpatient care? Our rental service ensures your patients will have access to everything they need, in one easy process.

AGED CARE PROVIDERS Helping residents feel at home

Aged care is about so much more than just ensuring people’s basic needs are met. It’s about maintaining dignity, and creating a sense of belonging, comfort and wellbeing for residents. At Unicare, we offer more than care by supplying the innovative products and support services that help residents feel at home.

MORE THAN CARE…

B: “Unicare always do their best to make our lives easier, with thoughtful products that make a huge difference.”

C: “Thanks to the support of Unicare, I feel much more at home in my surroundings.”

Everyone deserves to feel comfortable at home. Discover our range of aged care support products and services at [LINK]

We Unicare about providing you with affordable solutions.

By offering a wide range of equipment, we’re able to provide you with the support you need, at a price you can afford.

We Unicare about making your residents feel at home.

At Unicare, we understand how important it is for your residents to feel at home.

That’s why we’re always looking ahead with innovative products that create a feeling of safety and home.

We Unicare about the work you do.

Our team understand the stresses involved in taking care of others and being responsible for their safety. That’s why we offer training solutions that help you get the most out of our equipment and products, while helping to take a lot of the stress and workload away.

Unicare Health Messaging Matrix

MESSAGING MATRIX

AUDIENCE

MESSAGING

PERCEPTION

CALL TO ACTION

DISABILITY SERVICE PROVIDERS

Providing specialist care for people with disabilities can be incredibly challenging. At Unicare, we understand the complexities you’re up against – which is why we’re committed to providing more than care. Our products and services are carefully designed to save you valuable time, allowing you to focus on providing the highest quality support.

B: “We feel seen and heard within a challenging role/industry – Unicare take care of everything.”

Unicare is proud to support the disability service industry, with a range of specialist products and services. Find out more at [URL]

Providing specialist needs

MORE THAN CARE…

C: “Our lives aren’t easy – but having the support of Unicare makes a big difference.”

We Unicare about making things easier for you.

With flexible delivery options and automated notifications, we’re here to save you time and stress when it comes to getting the quality products you need.

We Unicare about your unique challenges.

With over 35 years’ experience supporting the disability services industry, we understand the unique challenges you’re up against. That’s why we’re constantly helping to innovate and modify our specialist equipment to suit your individual needs, now and in the future.

We Unicare for you, no matter what.

From team members who take time to listen, to our delivery drivers who go above and beyond – we’re here for you. Whatever you need, whenever you need it, you can rely on Unicare.

COMMUNITY Supporting customers at home

The feeling of losing independence is tough – but at Unicare, we’re here to help make day-to-day living a whole lot easier. With a huge range of innovative products and free equipment trials at home, we have everything you need.

We believe in more than care, and will go the extra mile to provide you with personalised support that allows you to manage comfortably at home.

MORE THAN CARE…

B: “Unicare helps give our customers the confidence to perform day-to-day tasks at home, which is wonderful to see.”

Quality support starts at home.

Discover our extensive product range today at [URL]

C: “The feeling of losing independence is tough. Luckily, Unicare has so many options that make life so much easier.”

We Unicare about you.

At Unicare, we’re proud to focus on what’s important to you. That’s why our team will always make time to share a cuppa or a chat on our travels – because we know the little things can mean a big deal.

We Unicare about your comfort.

If you’re looking for more support for your loved ones at home, we have the quality solutions you need.

We Unicare to help you live independently.

We understand that admitting when you need extra support can be difficult. Our team is here to help you maintain your independence through specialist products that can make day-to-day activities so much easier.

Unicare Health Messaging Matrix