Retail extends far beyond the High Street and Shopping Malls.

Retail extends far beyond the High street and Shopping Malls

Creative Download work with many retailers developing a carefully planned approach to your retail establishment in order to drive business forward in terms of Visual Merchandising and Store Presentation. www.creative-download.co.uk

Creative Merchandising solutions for all retail establishments

When we think of retail, we automatically think of shops and stores on our High Streets and in various​shopping malls.​ When we have a family day out to a theme park, museum or visitor attraction, there is usually a retail shop on site. Visitors are a captive audience once inside the attraction and superb store presentation is paramount to create additional revenue.

Most visitor attractions also operate as retailers, featuring anything from a coffee shop to restaurant through a gift shop.

Shopping is certainly a leisurely pursuit, and the number of retail tourism shops has increased over decades

Napoleon is often quoted as deriding Britain as a nation of shopkeepers, but it was actually Bertrand Barere de Vieuzac, the French revolutionary, who first used the phrase in 1794.

So, while we are a nation of shopkeepers, we are also a nation of shoppers. There is nothing better than indulging or browsing in a shop or store.

Your customer is the most important person in your gift shop.

Your shop/store needs to be a fun and exciting place to shop with retail theatre. It will give customers an excellent and memorable shopping experience.

Retail is a competitive business and is constantly changing, whether that’s on our High Street or at Visitor Attraction\Tourist Centres.

There is one common objective and that is to be enticing to visitors and to generate a commercial and profitable space within the Visitor Attraction Centre.

There is need to create retail theatre for your customers and therefore good visual merchandising and store presentation is paramount.

Give your customers an excellent and memorable shopping experience. This could be from buying a gift in the Gift Shop or a coffee and a slice of cake in the Coffee Shop.

Constantly new and exciting merchandise to keep the customers aware of all that is new in Gift Shop.

The Wildfowl & Wetlands Trust have been a client of Creative Download for some time, and we oversee the Visual Merchandising/ Store Presentation at most of their sites across the UK.

The Wildfowl & Wetlands Trust was set up by Peter Scott, the son of the Antarctic explorer Captain Scott.

In 1946 the Wildfowl & Wetlands opened in Slimbridge as a centre for science and conservation. WWT now welcomes a million visitors each year to the 9 Wetlands centres around the UK.

As with all Visual Merchandising projects, every retail shop has to be creative as well as commercial.

It is all about creating zoned product areas, creating ‘hot spots’ giving the opportunity for that ‘add on sale’ to generate additional revenue.

Display props are loaned as part of the VM Package to create that all important memorable customer experience while creating retail theatre.

Create and influence your customer.

Embrace the seasons, reinventing traditional themes, create excitement and retail theatre.

Inspire your customers to shop in your stores by way of quality merchandise, the service provided by your experienced and professional sales team and the overall store presentation.

It is paramount to ensure that your shop or store is looking spectacular with that all important first impression from the customer.

Visual merchandising today is not only limited to the window display; it covers all the necessities to capture the attention of the customers from the shop frontage, awnings, signage to the layout of the store fixtures, merchandise presentation in order to create that memorable shopping experience.

The Creative Download VM team create exciting shops/stores driving retail sales through Visual Merchandising, Store Layout, Fixtures, Product Categories/Product Adjacencies, Signage & Ticketing and Retail Theatre.

Check out our website and see how Creative Download can help you drive your business forward. www.creative-download.co.uk