Growth of Hypercasual Mobile Game in 2020

Growth of Hypercasual Mobile Game in 2020

Easy, comfortable and quick to play is the new gaming trends, which is why hypercasual games are seeking new heights and new records to competitive streak of the mobile game development.

What features of hyper causal games are attracting players to itself?

Hyper Casual games often include some of the following attributes  Single Core mechanics  Lightweight Game  Focus intensive with minimalist UX.  Simple beautiful design, often 2D flat design, simple colour pallet  With easy game loop as Tap to play anywhere  Infinite Replays  Highly repeatable gaming process.  With Tap to play approach  With Ads have higher rates of revenue returns.

Hypercasual games are usually focused on the core gameplay which is intense and interesting.

Why hypercasual games are growing so rapidly?   

Easily connecting with Users with its easy game mechanics, thus users are keen to engage with such games. It can be controlled easily and this makes it so comfortable for players.

Game is simple and its goals are clear. Playtimes are so short that users can play them on the bus, subway or while waiting for a friend in a café.

Easy to market which is why these games are getting more impressions and better audience to play these games.

Effect of Hypercasual games on the gaming industry One of the biggest benefits to a hypercasual approach is cost, and how high acquisition rates in other game genres are turning developers to hypercasual, Here 55% players across the world are women. Another faring benefit to a hypercasual approach is its cost, and how high acquisition rates for other gaming genres are turning mobile game developers to hypercasual game development.

The reports are suggesting that hyper casual game publishers are getting 65% of their ad revenue through iOS and 37% on Android.

How 2020 is faring with hyper casual gaming apps development ?

Even due to global pandemic and shift in business model from the December 2019 to March 2020, installs grew more than doubled (110%). If compared to Deceber 2019, they have already crossed one billions which was exceeded by 72% in March 2020 which was one billions in latter year. The study reported that the ratio of paid vs. organic installs to share the dynamics of installation of such gaming apps. We found decline in number of installs with paid advertisements and stable increase in organic installs.

How the future of Hypercasual games will shape up?   

IPM growth will stabilize Downward margin pressure will change the publishing model Reskinning or cloning of hypercasual games will be in demand.

Source: https://www.creatiosoft.com/growth-of-hypercasual-mobile-game-in-2020/