FF Brand Style Guide

BRAND STYLE GUIDE F O R B I D D E N F L AV O U R S

P RIM ARY LOGO: The primary logo should only be used in a vertical space where you have room

to display the whole thing where the text is legible such as website, signage, cup design, etc. and can be used in the forrest colour from your palette (white background [bg] only), white (dark coloured bg) or in black (light coloured bg). Be sure to use plenty of white space around the logo. Logo should never be smaller than 150px high.

S ECON DARY LOGO: The secondary logo is very similar to the Primary logo however it removes

the dots and “locally roasted BDN MAN.” It should be used in spaces where you don’t have space to use the full logo or simply don’t need the information that has been removed. The same colour rules apply to this logo and it should be no smaller than 100px high.

A LTERN ATE LOGO(S): You have two alternate logos to choose from. The first is similar to the

Primary Logo but gives you flexibility for Horizontal spaces. This could be used on the website, business cards and signage. The stamp logo can be used for stickers, labels, the website, etc. It can be used in the forrest colour as shown above, or the colours can be inverted. The same colour rules apply to both logo as the Primary and should be no smaller than 40 px high.

MA RK(S): The F mark, should only be used in the forrest colour from yoru palette or in black

or white. The other icon designs can be shown in any colour from your palette. These marks are essentially a super condensed version of your logo and can be used in areas where you don’t have room to fit any other logo for example a favicon, social media, image watermarks, etc. The mark should be shown on a light coloured background and be no smaller than 20 px high.

FILE TYPE

FILE USAGE

COLOR PROFILE

RESOLUTION

BACKGROUND

ai

for print

cmyk

infinite (vector)

transparent

eps

for print

cmyk

infinite (vector)

transparent

pdf

for print

cmyk

infinite (vector)

transparent

jpg

for print

cmyk

300

white

jpg

for web

rgb

144

white

png

for web

rgb

144

transparent

F ILE USAGE: AI, EPS & PDF files are vector based, which means you can scale them to any

size and they will not pixelate. JPG and PNG files become pixelated when they are scaled larger than their original size, however you can make a large image smaller without losing quality. JPG files can be used for web or print, so make sure you are using files from the appropriately labeled folder (ie: “for web”). While PNG fils are for web only.

HEADER ONE HEADER TWO Special Heading Lorem ipsum dolor sit amette, consectetur adipiscing elite. Sedi cursus arcu augue, sit amets por ttitore doli erosse posuere vitae. Doinec dolors lectus, et por ttitor ides none lorem sedis, luctus ultricies eratte. Curabiturs sitte elle molestie maximus et don massas utter condimentum. Fusce urna seds i risus, tincidunt ides sit seds. t y p e s t y l e fo r d e t a i l s

F ONT SYSTEM: The header 1 font is Sequel and is a display font that comes in only one weight.

it shouldn’t be any smaller than 18 pt. The header 2 font is AWConqueror Std Slab Light the size should stay between 18-35pt. The paragraph font is Barlow and the weight should be regular, while the size should stay between 8-14pt. The secondary details font is Barlow and the weight should be italic, and the size should stay between 8-14pt.

forrest

pumpkin

blueberry

ruby

#414930

#d45b37

#20407d

#981b1f

c:66 m:50 y:80 k:47

c:12 m:78 y:88 k:02

c:100 m:87 y:22 k:07

c:25 m:100 y:100 k:25

pantone #5743 C

pantone #7583 C

pantone #7687 C

pantone #7427 C

sunshine

plum

#e7a523

#a1377c

c:09 m:38 y:100 k:00

c:40 m:93 y:20 k:02

pantone #7409 C

pantone #7647 C

COL OR USAGE: For standard digital printing, please reference the CMYK values. For specialty

printing (like offset or letterpress), please reference the Pantone values. Your printer can also help guide you here. For anything that you will be using digitally (for web), please reference the HEX values (#xxxxxx) in RGB (online).

ss e J R aupers C R E AT I V E S T R AT E G I S T