615 Boys Pitch Deck

THE NEXT BIG THING

Introduction SOMETHING FOR EVERYONE

Introducing 615 Boys : The Next Big Thing. This is the boy band that will change country music.

It is known that country music is one of the oldest genres of music with a storied past and is a current phenomenon in the mainstream of music. The hybrid of the country music genre and the boy band industry creates access to a massive mainstream market.

The group represents audience members as much as it does the music itself. Building off of a country/pop sound, energy and aesthetic, there will be something for everyone. 615 boys will be developed into an internationally branded mogul.

Are you ready to be apart of the next big thing?

The Opportunity

Our overall goal is to introduce a fresh energy to the country scene. We want to create a group that has a dedicated fan base.

Introduce

country music to the boy band world

This is a huge consumer demographic that the country genre hasn’t yet reached. We want to create a dedicated fan base who will support and drive the success of the band.

Create quality country music and content

With the abundance of content being released today, it is easy for music to get lost in the mix. We want to cultivate the boy band experience without compromising the quality of the music. It is important to create a sound that stands out and resonates with the listeners.

Build a franchise

The goal here is to create a dedicated following as building a franchise increases the group’s longevity. This can be done through social media, shows, and other appearances. We plan to release an extensive line of merch to add to the group’s reach.

615 Boys: The Band

Boy bands are used to taking one direction; we are here to take all lanes. The 615 group is the whole package as they encapsulate the sound, style, and vibe of a universal audience. Creating an emotional investment amongst the fan base directly correlates to their financial investment. That is why it is imperative to create a sound, style and vibe that the audience can relate to.

The Style

Keeping the traditional structure of the boy band formula, there will be a specific aesthetic for each member, however these will all come together to create one specific brand that is the 615 Boys. This will be determined through their appearance–how they dress, how they style their hair, and aesthetic of their social media accounts.

The Sound

Imagine pop, country, and soul in one band. 615 Boys has the homegrown sound of country while bringing in the gravitational pull of the boy band world. They produce the type of music that has you singing the hooks in your sleep.

The Vibe

The most intriguing thing about boy bands is their individual and group energy. An audience loves to see how the members interact with one another and their fans. This insight into their interpersonal relationships allows the fans to feel closer to the members. This can all be seen through on stage presence and social media content.

Source: Biltmore House

Source: Emilie Cotteril 2021

Source: One Direction, Pinterest

Source: BTS, Twitter

Source: The Vamps, Twitter

615 Boys: The Fan base

The 615 Boys will have a dedicated fan base who are emotionally and financially invested in the band.

This will be developed through multiple channels of marketing and engagement.

Fanatical Demographic

The focus demographic is primarily Gen-Z. They are typically engaged in social media content while wanting to be a part of all aspects of the 615 Boys. This audience is hyper-focused on a “world” of the group’s total aesthetic, sound and life. Creating deep emotional connection between the fans and members of the group will strengthen the popularity, and ultimately grow the 615 Boys.

Financial Demographic

Our secondary demographic is the parents and/or guardians of the primary fan group. This is important as they will be the ones who support and finance the popularity growth of the band. It is imperative that this demographic feels that the subject matter that is being displayed is authentic.

The 615 Boys

Fans can expect to see seven multi-talented band members up on stage at the 615 Boys shows. Following this criteria will allow us to create a well-rounded band with a full and authentic sound. This will also add to the overall success of the group once they are introduced to the world.

Voice

We are looking for artists with a wide range of vocal abilities. We want to use the typical boy band formula so the 3 Octave range is preferred. Our Ideal range is:

1 Bass

1 Baritone

3 Light-Lyrical Tenors

2 Counter-Tenors (Alto)

Choreography

It is not necessary for the band members to have an extensive background in dance, however, we do need them to be able to pick up simple choreography.

Age

Members must be between the age of 18 and 25 to hit our target demographic.

Collaboration

It is a must that members are all interested in and excited about working in a group. This will help enhance the group’s image.

Personality Members must each have their own personality. This will add to their marketability along with their reach to a variety of audience members.

Market Research

Country Music Market

On a world wide base the Country Music market has a 62.9% hold in America. Demo of this reach lands high within the ages of 18-34 and a lean towards female gender with 52%.

Boy Band

“With signature choreography, perfected vocal harmonies, a curated image and dedicated fans, these groups have managed to stand the test of time and remain relevant to pop culture no matter the decade.”

- Billboard

With a powerhouse of a boy band like BTS on hold till 2025 there is room in the market for a new group to reign in the United States and globally. Developing a group of young males with country music base, pop flavor, boy band structure, and K-pop branding/ marketing initiatives lets you reach every reigning demographic. This strategy is mindful of the heavy investment required, and has a projection of high revenue achievement in touring, merchandise, brand deals, and most importantly the music streams

The information presented is confidential and meant only for the sole receiver. This deck contains forward-looking statements and can be identified to any referenced future projections. Statements are based on current beliefs, and expectations in regards to the future of the business which are subject to inherent risks, uncertainties and changes in circumstances that are not predictable and out of control of the company. Results of forward-looking plans are dependent on investment of time and opportunity, weighing heavy in the talent acquisition. All information unless credited is stated on behalf of Crank Media Inc.

Image Sources

The Right Stuff Entertainment INC. “Boy Band Night.” The Boy Band Night, 2022, https://theboybandnight. com/. December 7, 2022.

B-GTDST “<Love Yourself in Seoul> concert movie

Special thank to my biggest love: BTS” Twitter, 5:11 PM · Jan 26, 2019, https://twitter.com/B_GTDSTT/ status/1089330052024623104/photo/1. December 7, 2022.

One Direction. Pinterest. 2020 https://www.pinterest.ca/pin/422281204923758/ December 7, 2022.

AFTER95CREATIVE/Courtesy of Pendleton Whiskey Music Festival. The Rolling Stone, August 6, 2021, https://www.rollingstone.com/music/music-news. December 7, 2022. BTS. Pinterest. 2022 https://www.pinterest.jp/pin/115264071698953393/ December 7, 2022.

@bwsfile“ best of bradley will simpson” Twitter, https:// mobile.twitter.com/bwsfile. December 7, 2022.

Emilie Cotterill . Transluceo. How to plan your next branding photoshoot.2021 https://www.transluceo.co/ free-resources, December 7, 2022. Biltmore House “Biltmore Summer Outdoor Concert” Romantic Asheville, 2019, https://www. romanticasheville.com/biltmore_summer.htm

December 7, 2022.

Research Sources

Chartmetric, The State of Country Music: Country Music Stats From CRS 2022 ; https://blog.chartmetric.com/crs-country-music-stats/ Billboard, Billboard Explains: The Magic of Boy Bands, 02/09/2022 Starr Bowenbank

https://www.billboard.com/music/music-news/billboardexplains-boy-bands-1235029089/