Crain's Grand Rapids Business, November 11, 2024 by crainsgrandrapids.com

APPLE-HARVESTING ROBOTS COMING TO AN ORCHARD NEAR YOU

Equipment that is capable of picking an apple every 3.6 seconds could be answer to growers’ labor wage concerns

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By Abby Poirier

A team of Michigan State University researchers is developing a robotic apple harvester that could o er help to farmers struggling with ever-rising wages for migrant farm labor.

Apple harvesting currently is a labor-intensive process that requires people to hand-pick the fruit, which bruises easily. To date, machines have not been able to replicate that human touch.

Enter Zhaojian Li and Renfu Lu, the inventors of the Automated and Integrated Mobile System, or AIMS. e automated vacuum system removes apples from trees through two independent robotic arms that suction the fruits from the branches before dropping them onto a conveyor belt for sorting. Lu was part of a team that started the project ve

Switch plans data center expansion at pyramid campus

Second

By Kate Carlson

Switch Communications Group LLC is about to complete its second data center building on the former Steelcase pyramid campus in Gaines Township, with plans underway to invest hundreds of millions of dollars more for a third building. Construction on the 312,000-square-foot expansion

on Switch’s campus at 6100 East Paris Ave. SE began in October 2022, adding to the company’s existing 360,000-square-foot data center. e second building, which is “a massive investment,” is expected to open early in the second quarter of 2025, said John Truscott, CEO of public relations rm Truscott Rossman, representing Switch. Construction on a third data center building on site is expected to start “sooner rather than later,” Truscott said, adding that the investment “will be several

ChoiceOne Bank’s deal with The State Bank heads

Shareholders to decide on proposed $180M merger next month

By Mark Sanchez

Shareholders at ChoiceOne

Financial Services Inc. and Fentura Financial Inc. will vote in December on whether to approve the $180.4 million merger of the two institutions that came about from an on-again, oagain discussion dating back more than 14 months.

In fact, early merger talks between Sparta-based ChoiceOne and Fenton-based Fentura Fi-

nancial ground to a temporary halt a year ago before resuming in early 2024. If approved, the deal would create the third-largest bank headquartered in Michigan.

ChoiceOne (Nasdaq: COFS) and Fentura Financial (OTCQX: FETM) had started “preliminary discussions about a potential strategic combination” in August 2023. At the time, Fentura Financial directors were considering two separate merger op-

portunities, one of which was with ChoiceOne.

Directors “ultimately determined that a merger with ChoiceOne created the best opportunity to meet Fentura’s long-term objectives based on the two institutions’ similar cultures, strong markets, and the strengths created by combining board and management teams,” according to a proxy statement

Nevada-based Switch Inc. converted Steelcase’s former Pyramid building southeast of Grand Rapids into a data center. | DALE G. YOUNG

Engineers at Michigan State University have developed automated apple harvesting equipment that could help farmers deal with ever-rising labor costs.

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Leaders see ‘incredibly powerful’ Microsoft potential

multiple data centers help with talent attraction, region’s image

By Kate Carlson

Technology and economic development leaders say landing a global brand like Microsoft Corp. into West Michigan could help propel goals of creating a regional tech hub, pay dividends for talent attraction, and bring an image boost for tech firms competing with the East and West coasts.

Microsoft is examining at least two sites totaling nearly 600 acres in West Michigan for data center projects, comprising 272 acres of

property in Dorr Township in Allegan County, and a 316-acre site 12 miles away in Kent County. The Allegan County property was acquired last month, and Microsoft purchased the former Steelcase Inc. property in Kent County in August for $45.3 million.

The Redmond, Wash.-based tech company worked with local economic development organizations on the acquisitions. While plans for the sites have yet to be presented, excitement is building among local economic develop-

ment and tech leaders about the potential projects.

“As we think about growing the tech economy in our region, this is one piece of the puzzle,” said Randy Thelen, CEO and president of The Right Place Inc., which worked with Microsoft on the Kent County site. “Certainly, (Microsoft) is one of the largest companies in the world and a leading tech company, so for them to fly their flag in the region is incredibly powerful.

See MICROSOFT on Page 67

Court may soon decide fate of short-term rentals near Holland

By Rachel Watson

A judge may rule soon in a case that could decide the fate of shortterm rentals in a scenic lakeshore tourism hot spot near Holland.

Park Township Neighbors, a group of about 120 short-term rental property owners in Park Township, sued the municipality of about 19,000 residents along Lake Michigan more than a year ago over its ban on short-term rentals in residential areas. The case took an unexpected turn last month when the judge hinted he may kick short-term rental permitting decisions back to the township.

The latest development in Park Township’s case comes as tourism-reliant communities across Michigan are struggling with the competing interests of private property rights and the potential unintended consequences of short-term rentals on the local communities.

Along Lake Michigan, Muskegon and Saugatuck recently capped the number of short-term rentals they’ll allow at different percentages of the housing stock depending on the zone district.

Kate Stoermer, president of the Michigan Short-Term Rental Association, said while there have been

Corewell braces for nurses’ union vote at Beaumont hospitals

more than 9,000 nurses on the east side of the state will be casting ballots this week

By Dustin Walsh

When Spectrum Health merged with Beaumont Health to create Corewell Health in 2022, the West Michigan company stepped into a hornet’s nest.

Hospital worker morale had been swamped by then-leader John Fox under cost-cutting and restructuring measures. Several high-profile physicians left as Fox sought to “right-size” the operations and find a buyer. And the Michigan Nurses Association had been trying to organize nurses at Beaumont Royal Oak since at least 2019.

By the time Corewell was formed, the relationship between administrators, clinicians and staff was broken and, apparently, has not improved.

numerous lawsuits in the state between property owners over shortterm rental disputes, the Park Township case is the only one her organization is aware of between a township and a group of property owners over a zoning ordinance.

Fed up with the number of noise and nuisance complaints from neighbors of rental properties, the Park Township Board of Trustees decided in November 2022 to start enforcing a 1974 ordinance that neither specifically addressed, defined nor authorized short-term rentals. The board concluded that

“Of all the townships in West Michigan, only Park Township continues to refuse to work with homeowners like us, who they’ve told in the past that short-term rentals were allowed.”

Now Corewell faces the third-largest union organizing effort in the nation since at least 2019, behind the organizing of 40,000 workers at Disney World in 2021 and the organizing of 15,500 workers at AT&T Mobility in Ohio, according to an analysis of data from the National Labor Relations Board.

Beaumont nurses claim di-

minishing working conditions before and since Corewell was formed out of the merger, while the Grand Rapids- and Southfield-based health system is contending with rising costs and large payroll from the legacy Beaumont operations.

The result of the vote by 9,168 nurses across eight former Beaumont hospitals this month could trigger one of the nation’s most powerful union takeovers of health care and create a further ripple across the sector in the state.

Months of sparring

The International Brotherhood of Teamsters began a quiet campaign at Corewell East, which is the group of former Beaumont hospitals in Southeast Michigan, roughly 11 months ago, said Kevin Moore, president of Teamsters Joint Council 43.

“These nurses have tried to organize four different times,” Moore said, referencing the MNA’s previous attempts. “It never got to the finish line because it’s a lot of work, that’s a lot

A data center switch that can provide high-speed connectivity for modern data centers. | LIGHTSAber CoLLeCTIoN/UNSPLASH

Park Township and neighborhood group at odds over rental ban, zoning rules

Ottawa County’s Park Township sits along Lake Macatawa and Lake Michigan. beTH FoLeY

Nurses at Corewell Health William Beaumont University Hospital in Royal Oak are among more than 9,000 nurses at eight former Beaumont hospitals in Southeast Michigan who will vote on whether to unionize this month. | CoreWeLL HeALTH

Jeremy Allen, Park Township Neighbors President

See COREWELL on Page 65

Shefit sues headhunter over ‘negligent’ search for CEO

By Mark Sanchez

A Massachusetts executive search firm promised to find Hudsonville-based Shefit Inc. a new CEO using “proprietary, data driven technologies and industry-lauded consultative techniques” and through a “transparent, fact-based” search.

On ZRG Partners LLC’s recommendation three years ago, sports bra marketer Shefit hired the new CEO.

The person didn’t work out, and Shefit “had no choice but to terminate him in September 2022.” The ex-CEO then sued in what Shefit labels a “frivolous lawsuit” that was eventually settled.

Now, Shefit wants ZRG Partners to pay back the $112,500 in fees it was charged for the CEO search, plus much more.

In a federal lawsuit filed late last month in Grand Rapids, attorneys for Shefit claim the executive’s “short tenure as CEO was a disaster” and accuse ZRG Partners of negligence in the search.

“He was not qualified for the job and was actually ill-suited for it,” according to court filings. “His failure/ inability to perform his job as CEO cost (Shefit) millions of dollars.”

In a lawsuit that claims negligent

performance and breach of contract, attorneys for Shefit allege that ZRG Partners failed to conduct a thorough background check on the CEO candidate and “had placed him earlier and placing him again was easy.” Nor did ZRG Partners follow any of the steps in the search processes that it promised to do, according to the lawsuit that claims the company’s work was “materially incomplete and negligently performed.”

When Shefit later looked into the CEO’s background, it “found that there were red flags in his work history that (ZRG Partners) should have discovered.”

“Had (ZRG Partners) performed these steps, Defendant would have discovered the truth about the candidate’s background and would not have recommended him and/or recommended other candidates for (Shefit’s) consideration,” according to the lawsuit.

Court documents do not account for how Shefit came to connect with and retain ZRG Partners in 2021 to conduct the CEO search. Shefit is a sports bra company that was founded in 2013 by Sara Moylan, a former Miss Michigan Teen USA and competitive bodybuilder, and her husband, Bob Moylan.

Sara Moylan did not immediate-

ly respond to an inquiry from Crain’s Grand Rapids Business.

Court documents also do not detail what “red flags” or problems Shefit later learned about the CEO’s background.

When Shefit asked for files related to the CEO search, the company “learned that (ZRG Partners’) work was materially incomplete and negligently performed,” court documents claim.

The lawsuit, filed in U.S. District Court for the Western District of Michigan, requests a jury trial on the claim and seeks a full refund of fees paid for the CEO search and reimbursement for financial losses.

Frank & Frank Law P.C. in Bloomfield Hills represents Shefit in the lawsuit.

Until now, Shefit has been on the receiving end of prior litigation filed by former employees, includ-

ing the CEO whose tenure coincides with the timeframe in the lawsuit against ZRG Partners.

Angel Ilagan, the former CEO of Shefit, filed a lawsuit against the company and the Moylans in October 2022 alleging breach of contract and violation of the Whistleblower Protection Act. Ilagan claimed he was fired in retaliation on Sept. 7, 2022, after the Moylans learned he planned to report alleged tax evasion by the company to the Internal Revenue Service.

In a separate case, Shefit’s former chief marketing officer, Michelle Zeller, sued the company for sexual harassment and discrimination and retaliation in violation of Michigan’s Elliott-Larsen Civil Rights Act.

Court records show the Ilagan case was dismissed in October 2023 with prejudice. The Zeller case was dismissed in March 2023. A court database did not indicate whether there was an out-of-court settlement in either case.

As well, Aronsson Group, owned by Detroit native Jeffry Aronsson who went on to be a New Yorkbased fashion investor, sued Shefit in Kent County 17th Circuit Court in February 2022 in a shareholder dispute. The case was dismissed with prejudice in October 2022.

Mitch Lyons Wealth inks NIL deal with Ferris women

By Mark Sanchez

A deal with Ferris State University women’s basketball team will allow Mitch Lyons’ retirement planning firm to “dip our toe” into using college athletes to promote his business.

Under the contract with Ferris State University’s women’s basketball, Mitch Lyons Wealth LLC will pay players $500 a month during the upcoming season. In return, players will create “fun” weekly content that the firm can use on its social media platforms.

The contract with the team represents a new avenue for Lyons both to market the business and highlight and support student athletes through a name, image and likeness (NIL) deal by creating what he calls “Team MLW.”

The deal was made possible through a three-year-old rule change for college athletics that allows athletes to use their name, image and likeness to generate income.

“We’re excited to kind of dip our toe into the NIL space with the Ferris State women,” said Lyons, a former college and professional football player whose daughter plays basketball at Ferris State.

“I’m trying to stay ahead of the curve. The financial industry tends to be a little stodgy at times. Everybody looks and feels the same and I’m just trying to be different,” Lyons said. “What we put out on our company pages and what they’ll create, I’m just looking to cast a bigger net and get exposure out there.”

The ability to contract with a col-

lege sports team came from the NCAA’s July 2021 decision to change a rule to allow student athletes to use their name, image and likeness to generate income. The change created an emerging and growing market.

The NIL platform Opendorse estimates that the market started at $917 million in the first year and grew to $1.17 billion by June 2024. Opendorse estimates the NIL market will expand further to $1.67 billion by June 2025 and to $2.25 billion in 2026 following a proposed settlement of a lawsuit that, if approved, allows universities to pay athletes directly.

Football dominates the NIL market with 72.2% of all activity, fol-

lowed by men’s basketball at 21.5%. Women’s basketball accounted for 2.3% of NIL activity during the 2023-24 fiscal year, according to Opendorse.

Nearly one-third of all commercial NIL activities involved social media posts by student athletes.

Lyons first approached Ferris State’s athletic director, Steve Brockelbank, about a potential NIL deal with the Bulldogs’ women’s basketball team. The parties then worked out a deal, which they announced last month.

“This partnership represents a major investment towards our student-athletes from Mitch Lyons Wealth,” Brockelbank said in the announcement. “This initiative is

mutually beneficial for both Ferris State women’s basketball and Mitch Lyons Wealth. We’re extremely grateful for the belief in our student-athletes and the value they have placed on our program.”

Mitch Lyons Wealth will measure the success of the NIL deal by how well the content the players create drives traffic for the firm’s social media platforms, and how well that results in new clients that originate from an expanded social media presence.

The firm has already been contacted by two potential new clients who reached out after the deal was announced, Lyons said.

If the move into NIL works out as Lyons hopes, he’ll renew the agree-

ment with the Ferris State women’s basketball team “at a higher level.” Lyons said the firm hopes to replicate it with other colleges and to see other companies try it.

“I want to help them and by helping them, I think it’s going to help us. Partnering together could be some fun, but I also want it to make financial sense. If it’s successful, then we’ll continue this and grow it,” he said. “I’d like to, longer term, if we can make this work, take it around the country because we work around the country. I think we could do it with some other schools around the country and build that out.

“But this is kind of the test case. We’re dipping our toes in the water, and I hope it encourages other businesses to step up. I’d love to be on the leading edge of, hopefully, more businesses stepping up and helping women’s sports through NIL packages or deals.”

A West Michigan native, Lyons played football at Michigan State University and played for seven seasons as a tight end in the NFL with the Atlanta Falcons and Pittsburgh Steelers.

In working out a deal with Ferris State’s women’s basketball team, Lyons aligned his firm with a winning program.

The Bulldog women’s basketball team won Ferris State’s first NCAA Division II Midwest Region Championship last season and earned a berth in the Final Four. Ferris State began the 2024-25 season at the Division II Conference Commissioners Association Tipoff Classic on Nov. 2-3 in St. Joseph, Mo.

The Ferris State University women’s basketball team has signed a name, image and likeness deal to promote Mitch Lyons Wealth. | CoURTESY PHoTo

Hudsonville-based Shefit, which sells supportive and adjustable sports bras and activewear for women and that appeared on “Shark Tank,” was founded by Sara Moylan, a former Miss Michigan Teen USA and Mrs. Michigan and competitive bodybuilder and fitness model, with her husband, Bob Moylan. FILE CoURTESY PHoTo

Butzel continues to make an impact after 170 years

The Detroit-based firm innovates to serve business clients across the world

PAUL M. MERSINO

Paul M. Mersino, Butzel President and CEO, sets his primary focus on continuing the firm’s tradition of excellence for clients.

And what about your workforce? How does Butzel recruit and retain young talent?

Butzel has a long legacy. Being in business for 170 years is impressive. How is Butzel evolving to stay relevant and ahead of the rapid pace at which industries and businesses are developing?

Our attorneys recognize that staying relevant means continually evolving alongside the industries we serve. Detroit’s business community faces new challenges and opportunities, particularly in the automotive sector. Our automotive practice has been actively guiding clients through this transition, helping them navigate regulatory changes, supply chain disruptions, and the integration of new technologies.

Founded in 1854, Butzel is one of the oldest law firms in Michigan and one of the oldest continually operated companies of any kind in Detroit. Butzel has been involved in some of the biggest business deals in Michigan, including incorporation of General Motors and helping the Dodge Brothers to leave Ford to start their own company. The firm remains immersed in helping to shape businesses today. Learn more about

biggest mergers and acquisitions within the industry; and today has assisted startups, foreign corporations, private equity firms, and legacy clients as they grow, invest, acquire, and merge while they continue to evolve with the changing industries. We continue to evolve with the City of Detroit and the greater region.

Why is investment in these areas so important for Detroit?

Detroit has always survived and thrived on being innovative. For the region to thrive there must be a robust flow of capital. Now more than ever private equity investment, venture capital funding, angel investors, and

“Excellent client service is our true north star in all we do. And we will continue providing that high caliber service to businesses big and small.”

Beyond the automotive sector, cybersecurity, data privacy, and artificial intelligence are on the minds of every business. Our cyber practice is at the forefront of advising companies on how to protect sensitive information and maintain compliance in an increasingly connected world. We’ve established a dedicated group focused on AI and emerging technologies, providing counsel on the legal and ethical implications of deploying these innovations in various sectors.

Butzel began as an admiralty law firm; evolved with the growing auto industry, working on some of the

mindful business acumen is of the utmost importance. Businesses need to be ready for anything and know when they are well situated to acquire—or be acquired. Private equity and VC in particular are going to continue to play a critical role in the flow of new business, new ideas, and technologyfocused success for Detroit’s driving industries. We know because our Corporate and M&A attorneys are working these deals and we feel the sense of urgency to not only make sure our clients have the resources they need in their industry, but also the strategic partnership they need in their legal team.

The next generation of legal minds brings energy and perspective that we haven’t seen before. We’ve recently been named one of Crain’s “Best Places to Work” for the fourth year in a row. We really take pride in that award. We’re committed to offering opportunities and work experience that challenge young talent. We know the younger generation values inspiration and relationships in a new way. They want to work someplace that fosters collaboration and innovation. Our growth trajectory is one that we think appeals to these future leaders of the legal industry. Our attitude towards continuously evolving, and our relationships serving the most innovative clients, positions us to continue to recruit and retain the very best in our field.

With all the growth the firm is experiencing, including opening offices across the state, what does that mean for clients in Detroit and the surrounding Metro region?

Our recent growth only underscores our deep commitment to all things

Detroit. We’ve been in Detroit for 170 years. Our presence here is central to our firm’s legacy. We believe in the future of Metro Detroit and that our statewide reach is just one more way we can serve all of our clients.

If you had a crystal ball, what would you predict is in store for Butzel in the next 170 years?

Butzel’s future is bright. We’ve always been very serious about innovative business and believe that staying nimble and forward-thinking is the way we can best stay relevant, successful, and of service to our clients in solving their problems and achieving their goals. Our current success was built over 170 years on the shoulders of brilliant men and women. Today’s Butzel team

strives to continue that strong foundation for future Butzel. By continuing to relentlessly pursue excellence in the service of our clients, and nurturing the culture of trust and collaboration that we’ve established, I’m confident Butzel will remain a leader in legal innovation and a trusted partner for industry giants and startups still finding their footing—for the next 170 years.

We exist to provide excellent service to help our clients achieve their goals and solve their problems. For more than 170 years, we’ve remained true to our Core Values: Excellence. Drive. Trust. Teamwork. Come experience the Butzel Advantage.

Advocates hope study supports North-South passenger rail

By Elizabeth Schanz

The nonprofit that has long advocated for passenger rail service connecting northwestern and southeastern Michigan is pushing forward with a new study that aims to convince state officials and others that the project is worth pursuing.

The North-South Passenger Rail project proposes a passenger train route that connects northern Lower Peninsula cities like Traverse City and Petoskey to Ann Arbor and Detroit.

Traverse City-based Groundwork Center for Resilient Communities, along with an Up North transit authority, recently announced that it selected a consultant to lead a new yearlong study that will create a clearer picture of potential ridership and demand, a potential route, and the costs and benefits of the idea more than a decade in the making.

With an anticipated completion date of late 2025, the study could represent a tipping point and firmly answer questions about whether the project is both financially and operationally viable, project backers say.

“So this is the big one, this is the really big deal,” Carolyn Ulstad, transportation program manager for Groundwork Center, said of the new study launched last month. “You know, a feasibility study is a feasibility study. But this one is like the creme de la creme, like the one that you’re looking for before you can actually create a service.”

The study is led by international consulting firm WSP, which has nine Michigan offices. It will analyze the condition of the existing state-owned tracks along the route, total costs and benefits, potential management and governance structures, and potential routes and service options.

One more-than-casual observer is the state of Michigan, which will closely watch the findings to help

determine whether the project is necessary or fantasy.

“Rail is a priority (for the Whitmer administration), and the North-South project could become one of the top projects planned for development if the study goes well,” said Zach Kolodin, chief infrastructure officer in Gov. Gretchen Whitmer’s Michigan Infrastructure Office.

Kolodin added that the state avoids picking a “favorite child” when it comes to roads, rail and public transit infrastructure projects. While infrastructure safety improvements always take first priority, the state continually plans for expansion projects that “move forward and improve the quality of life,” he said.

But it’s still unclear whether the North-South Railway Project fits that bill, and if enough resources are available as it competes with other rail expansion requests.

While the Michigan North-South Passenger Rail project has been in development for about a decade, Ulstad — who often fields questions about why it’s taking so long to advance — said the timeline is typical for infrastructure projects that are required to have multiple rounds of research and planning.

Groundwork, formerly known as the Michigan Land Use Institute, around 10 years ago initiated the idea for a passenger railway between Traverse City and southeast Michigan. The idea formerly known as A2TC — for Ann Arbor to Traverse City — sought to reestablish passenger rail service on an existing railroad corridor.

“We’ve had trains running along different parts of this (North-South Railway) route over the years, but running at fairly low speeds and not meeting the modern service standards for passenger rail service in the United States,” Kolodin said.

“The project will have to address both the ability of trains to run at higher speeds and the condition of the tracks that are not currently

serviceable.”

In 2018, the nonprofit and its partners completed a $120,000 feasibility study that looked to see if a passenger railway was even possible. Now referred to as Phase 1, that feasibility study found that reestablishing rail service along the NorthSouth rail has the potential to attract 1.5 million riders and generate $100 million in revenue by 2040. Supporters also say the project would offer another transit option for people who may not own vehicles, and connect rural residents with more services, including health care.

One of the biggest findings from the 2018 study was that the existing tracks on which the passenger railway could run are state-owned, which makes a passenger line more feasible. State-owned corridors are a rarity, and often lines owned by freight companies make it difficult to get service running, Ulstad said.

With a passenger line potentially falling under an ownership structure that leases to freight companies, shipped goods would move through the line less frequently and create fewer conflicts, Ulstad added. She explained that when railroad lines are owned by larger, for-profit shipping companies, new rail services would have to purchase capacity, which can be a barrier to launching new services.

“I really think if we didn’t have state ownership on these tracks, our office probably wouldn’t have pursued it as hard,” Ulstad said. “The northern Michigan tracks are still owned by the state of Michigan, so the state can decide how the tracks should be used based on the needs and desires of people and businesses in Michigan.”

While Michigan owns the tracks, the state doesn’t provide any train service currently, leaving the management structure for the NorthSouth railway unclear. The latest study “will look at multiple options for how to best set up the opera-

tions and make a recommendation on what would likely fit this rail service the best,” Ulstad said.

Capital investments and costs for upgrades and operations pose the biggest question in starting passenger rail. Operations often require some funding from the state, but other funding sources would be needed to sustain the service longterm, Kolodin said.

Nearly six years after the Phase I study, Groundwork pushes forward in its effort to compile a plan for the North-South Railway, partnering with the Cadillac/Wexford Transit Authority (WexExpress) and choosing a consultant to conduct the Phase 2 study.

As a state-affiliated transit organization, WexExpress was able to obtain $2.3 million in grants to advance the plan, with $1 million from the Michigan Department of Labor and Economic Opportunity and $1.3 million from a Rebuilding American Infrastructure with Sustainability and Equity (RAISE) grant from the U.S. Department of Transportation.

“If you are to get a RAISE grant, it shows that that department sees this (the plan) as viable. They’re not going to be putting out money to things that they don’t think could

be possible. So I think that’s really valuable,” Ulstad said.

WSP was selected after an RFP process because of its experience on rail projects and involvement in Michigan, Ulstad said. WSP has nine Michigan locations including offices in Detroit, Traverse City, Lansing, Holland and Novi. Elsewhere, the firm has consulted for several years for the Virginia Passenger Rail Authority, including on program management, governance structure and corridor planning — similar issues it’s studying in Michigan.

“This is a project that has a great vision and really could meet the needs of the times,” Ryan Hoensheid, WSP’s engineering lead, said of the Michigan North-South proposal. “It’s very interesting with regards to the breadth and depth of the project.”

The Phase 2 study officially started on Oct. 14. WSP is responsible for in-depth data collection that would serve as the basis for what the Federal Railroad Administration calls a Service Development Plan for the Michigan North-South Passenger Rail project.

The Service Development Plan is essentially a “business plan” for the project, Ulstad said.

Trinity Health plans to appeal judge’s Grand Haven union order

By Mark Sanchez

Trinity Health intends to appeal a federal judge’s decision that ordered the health system to recognize union representation for hospital employees in Grand Haven.

In an Oct. 29 statement to Crain’s Grand Rapids Business, Trinity Health Michigan said the Oct. 23 decision from U.S. District Court Judge Robert Jonker in the Western District of Michigan was expected. The health system will appeal the ruling to the U.S. Sixth Circuit Court of Appeals in Cincinnati, Ohio.

As the appeal proceeds, Trinity Health will obey the judge’s ruling.

“During this legal process, Trinity Health Grand Haven will com-

ply with the decision and resume bargaining with the union in good faith. We are actively discussing dates,” Trinity Health Michigan said in the statement. “Trinity Health Michigan remains undeterred in our commitment to remain true to the majority of Trinity Health Grand Haven colleagues who do not wish to be represented by this union and defend their interests to the best of our ability, under the law.”

Judge Jonker issued a preliminary injunction late last month at the request of the National Labor Relations Board’s regional director in Detroit that ordered Trinity Health to immediately recognize union representation for more than 180 hospital employees in Grand Haven and to negotiate in

good faith on a contract.

Trinity Health Grand Haven withdrew recognition from SEIU Healthcare Michigan as a bar-

gaining unit in August 2023, prior to the NLRB counting the ballots in the decertification vote that the union won. The health system cit-

ed a letter that several employees signed and submitted to management at the time saying they no longer supported the union. Despite the union winning the decertification vote, Trinity Health has declined to restore recognition of the bargaining unit.

The NLRB’s regional office in Detroit sought the preliminary injunction as a trio of unfair labor practice charges against Trinity Health Grand Haven proceeds in a single, consolidated case.

An administrative law judge in the unfair labor practice case ruled in September that Trinity Health Grand Haven violated the National Labor Relations Act and ordered the health system to restore recognition of the bargaining unit in Grand Haven.

Trinity Health Grand Haven hospital. | mARK SANCHEZ

Wolverine World Wide appoints new head of Active Group

By Elizabeth Schanz

Wolverine World Wide Inc. has appointed a new executive with deep retail experience to lead its Active Group of brands as the Rockford-based footwear and apparel marketer advances its turnaround plan.

Wolverine World Wide (NYSE: WWW) officials on Oct. 28 announced that Susie Kuhn was appointed president of the company’s Active Group, which consists of Merrell, Saucony and Chaco.

Kuhn will lead the Active Group’s brand strategies, go-to-market plans and commercial performance to continue building “a new company for the future,” Wolverine President and CEO Chris Hufnagel said in a statement.

“We’re excited to welcome Susie to the team and are confident that her diverse, global experience working with leading brands — coupled with her collaborative, results-driven leadership style — will help drive our Active Group brands and the entire Company forward,” Hufnagel said.

Kuhn will report to Hufnagel and

“We’re

excited to welcome Susie to the team and are confident that her diverse, global experience working with leading brands — coupled with her collaborative, resultsdriven leadership style — will help drive our Active Group brands and the entire Company forward.”

Chris Hufnagel, Wolverine President and CEO

serve on the company’s executive team.

Kuhn’s appointment comes amid what executives have characterized as a “turnaround” plan for Wolverine World Wide.

Under Hufnagel’s leadership, the company over the past year launched a three-phase plan involving “stabilization, transformation and inflection.” The final phase includes a heavy emphasis on customer-driven branding, Crain’s Grand Rapids Business reported in January.

One part of the plan is the company’s new “center of excellence” called The Collective. The center, which will report to Kuhn, uses customer insights, trends and innovation to drive growth for Wolverine’s brands.

“The Merrell, Saucony, and Chaco brands are recognized and loved by consumers all around the world, and The Collective is an industry-leading resource that will help

these brands forge even stronger connections with their consumers,”

Kuhn said in a statement.

“I look forward to building on the momentum that’s been created and accelerating these brands’ and the Company’s growth into the future.”

Kuhn has more than 25 years of experience in the footwear, apparel and retail industries. Kuhn previously worked on global brand building while in senior leadership roles at Foot Locker, Nike, Converse and URBN, a port-

folio of global consumer brands including Urban Outfitters, Anthropologie and Free People.

Over the past 18 months, Wolverine World Wide has initiated a variety of changes at the company. In August 2023, the company ousted former CEO Brendan Hoffman, who joined Wolverine as president in September 2020. Hufnagel, who has been in various leadership roles with Wolverine since 2008, assumed the CEO role.

Following the leadership change,

Wolverine consolidated all of its U.S. operations to Rockford in August 2023 and completed a variety of divestitures. Those include the $130 million sale of the Sperry brand to New York-based Authentic Brands Group Inc., which has a portfolio including Forever 21 and Reebok.

Meanwhile, the company has reported financial improvement in recent months. In reporting second-quarter earnings in August, Wolverine raised revenue guidance for the year to $1.71 billion to $1.73 billion in sales from ongoing business. Wolverine previously project-

ed annual sales of $1.68 billion to $1.73 billion.

The company reported $425.2 million in second quarter sales with $15.6 million in net income. Second quarter sales exceeded expectations of $410 million for the period and had increased 7.6% from the prior first quarter.

“We continue to strengthen our brand’s positioning in the marketplace with improved product pipelines, more effective demand creation initiatives and better brand management,” Hufnagel said in an August conference call with analysts to discuss quarterly results.

Making a Difference in the Lives of Those We Serve

We are thrilled to announce that we have been ranked #1 in Member Satisfaction Among Commercial Health Plans in Michigan and swept all eight dimensions in the 2024 J.D. Power Study. This is a testament to our unwavering commitment to our members and the communities we serve.

We’re ready to help serve our members. bcbsm.com/employers

#1 in Member Satisfaction Among Commercial Health Plans in Michigan

Kuhn

Former Amway

CEO lists East Grand Rapids

By Rachel Watson

The executive who led Amway Corp. for more than five years has transitioned to living full time in Florida and is selling his home on Reeds Lake in East Grand Rapids.

Milind Pant and his wife, Amrita Pant, listed their 7,100-squarefoot, four-bedroom, five-bathroom home on 1.58 acres on the south shore of Reeds Lake on Oct.

11 for $6.6 million.

Ken Grashuis, a broker with Greenridge Realty of East Grand Rapids, has the listing.

Pant was the first non-family CEO of Amway since its founding by Richard DeVos and Jay Van Andel in 1959. He led the company from January 2019 through September 2024 and was succeeded by longtime Amway executive Michael Nelson in September. The

company did not give a reason for Pant’s departure.

Pant’s exit came after consecutive years of declining sales for Amway. The direct-selling giant recorded $7.7 billion in sales for 2023,

a 5% decline from revenues of $8.1 billion in 2022. The company recorded $8.9 billion in revenue in 2021, down from Amway’s peak revenues of $11.8 billion in 2013.

The Pants, who declined to be interviewed for this report, acquired the East Grand Rapids estate for $4 million from DP Fox Ventures President Diane Maher and her husband, Damian Maher, in May 2019.

more than 100 feet of water frontage, and a luxury beach house with a full kitchen, bathroom, outdoor shower and wraparound patio.

“You have the additional fourcar garage down at the water, plus the beach house, so it’s perfect for somebody that really likes to entertain,” Grashuis said. “Plus, it would be great for somebody that had a car collection.”

The house, built in 1960, is currently the highest-priced residential offering in Kent County and would be the highest-dollar sale in Grashuis’ career so far, he said.

Grashuis said the Pants’ former residence stands out for several reasons.

“The thing that makes the property special is both the size of the site, its location on one of the most prestigious streets in East (Grand

The main house also includes an expansive multilevel back patio system with a hot tub, and a walkout basement with a bar, family room and gym.

Per the listing, the house offers “unparalleled views” of the lake from every room. Maher and her husband renovated the house during their ownership tenure between 2012 and 2019, Grashuis said. The prior owners before that, John and Kelly Papp, added onto the original footprint to enlarge the home.

The gourmet kitchen features professional-grade appliances, including a double-stacked oven, extra-large refrigerator and range, and a wine cooler.

Rapids), then it expands down in the direction of the water with all this privacy, a beautiful tree canopy, manicured landscaping and this whole other area on the waterfront.”

Situated on one of the wealthy suburb’s most exclusive streets, the property features nearly 200 feet of road frontage, a half-circle drive, a brick paver auto court and four-car attached garage, as well as a sprawling manicured front lawn.

A tree-lined hill on the lake side of the house slopes down to the waterfront, where the property boasts a second four-car garage, a private boat ramp and dock on

Large main-floor living areas, including the great room, sun room and dining room, offer plenty of space for entertaining. The primary suite is located on the main floor and features a huge lakeside bedroom, luxury bath and custom walk-in closet.

Upstairs are three more bedrooms and two baths, plus an office that could be kept as-is or converted to a fifth bedroom.

Grashuis said in a location where plenty of wealthy buyers are acquiring property to tear it down and start over, this house offers an advantage.

“It’s basically turn-key,” Grashuis said. “… People can simply move in and start enjoying it.”

Former Amway CEO Milind Pant listed this house on Reeds Lake in East Grand Rapids for $6.6 million on Oct. 11. | NEXT DOOR PHOTOS

GIVING GUIDE

Philanthropic Opportunities

The 2024 Crain’s Grand Rapids Business Giving Guide, produced by Crain’s Content Studio, highlights the stories of local nonprofit organizations that are driving positive change in our community. The participants featured in this guide have sponsored its creation, providing them the platform to share their mission, vision, and the impactful initiatives they are championing. Discover their efforts and explore their plans for the year ahead. Connect with Crain’s Content Studio to learn more.

PARTICIPANTS

S2. Welcome/Member List

S3. LMCU

S4. Keynote/Winners

S5. Hopkins

S6. Winners Continued

S7. AFP/Lawson

S8. Alzheimer’s Association

S10. Barnabas Foundation

S12. D.A. Blodgett - St. John’s

S14. ICCF Community Homes

S16. Make-A-Wish Michigan

S18. Michigan CASA

S20. Pine Rest Foundation

S22. Ronald McDonald House Charities West Michigan

S24. Well House

S26. Beacon Hill Foundation

S27. Catholic Charities West Michigan

S28. Catholic Foundation of West Michigan

S29. Faith Hospice

S30. Grand Rapids Community College Foundation

S31. Grand Rapids Symphony

S32. Hand2Hand

S33. Junior League of Grand Rapids

S34. Mary Free Bed Foundation

S35. Paws with a Cause

S36. Senior Neighbors

S37. Wedgwood Christian Services

S38. YWCA West Central Michigan

S39. Thank You

For information about the Giving Guide, contact Jill May, jill.may@crain.com.

Dear Members of the Association of Fundraising Professionals,

As we look ahead to the coming year, I want to take a moment to recognize the incredible journey we’ve shared as fundraising professionals. is past year has once again shown the profound in uence we can have, not just in raising critical funds, but in shaping the future of the organizations and communities we serve. Our combined e orts continue to demonstrate that we are much more than fundraisers—we are changemakers.

e challenges of the last year may have been great, but the commitment, creativity and compassion of our community have proven even greater. Whether it was adapting to new fundraising trends, navigating economic uncertainties or embracing opportunities for innovation, we have remained steadfast in our mission to create positive and lasting change.

e landscape of philanthropy continues to shi , and we have met this with resilience and a proactive spirit. By embracing digital tools, reimagining

2024 MEMBERS LIST WELCOME

JoAnn Abraham

Allison Achenbach-Kramer

Trent Allen

Emily Ambs

Beth Banta

Donald Bedney

Colette S Beighley

Salina Bishop

Mrs. Cathy Lynn Blackburn

Michael Bohnsack

Sarah Burgess

Sarah Caldwell

Alisa J Carrel

Scott Christie

Michelle Covington

Shannon Dale

Joanna Donnelly Dales

Ms. Valerie Davis

Mr. Steven Geoffrey De Polo, MA

Bob Dekker

Ms. Jocelyn Dettloff

Mrs. Ashley Diersch

Rosemary Dishaw, BA

Nicholette Driggs

Mrs. Laura Katherine Dulay

Tiffany Dupont

Teresa Marie Durham

Susie Dutcher

Louise Edison

Megan Eppley

Megan Ernst

Emily Elizabeth Evers

Stacy Farmer

Greta Faworski, CFRE

Kelly Fitzgerald

Lyric Floria

Angela Jo Freier

events and strengthening donor relationships, we have helped organizations not just survive but thrive in an evolving world.

And, amid the uncertainties of the past year, one thing has remained constant: our ability to inspire hope and generosity. rough powerful storytelling and authentic connections, we have encouraged donors to continue giving and made philanthropy an essential part of their lives.

ank you for your tireless dedication to this important mission. Your hard work is seen, appreciated and deeply valued. Together, we will continue to transform lives, communities and the world through philanthropy.

ASHLEY DIERSCH president

Andrew Nichols French

Ms. Kate Frillmann, CFRE

Ms. Alexandra Galla

Anna Goddard, CFRM

Darrow Goodspeed

Elizabeth Graham Cherell Granger

Eric Greene

Taylor Green eld

Ken Greschak, CFRE

Danielle Guinsler

Arianne Hall, BA

Susan Halteman

Sue Hamm

Wendy Hammond

Erin Harrison

Jonathan Helder, CFRE

Denise Hillen

Joanna Lynn Hogan

Mrs. Sonya Hollins

Keith Hopkins, CFRE

Sarah Hotchkiss, CFRE, MBA

Sue Huggett

Catherine Hutchins

Dr. Heather Jach

Melissa Janes

Cheryl E Jereczek

Brooke Jevicks

Samantha Johnson

Cindy Johnson

Al Juarez

Brad Kaufmann

Sharlene Kipfer

Amy Elizabeth Knape, CFRE

Ms. Rachael Knapp

Ashley Koop

Mark A. Kraus

Laura Kruisenga

David Lee

Sandi Lehky

Keely Lehr, CFRE

Mr. James J. Lewis, Jr, PHD

Andy Lofgren

Kim Loftus, CFRE

Mrs. Kristin Long, CAP, CFRE, MPA

Stacie Longwell Sadowski,

CFRE, MS

Lisa Lund

Donald Mackenzie

David Madiol

Ms. Rayline Manni

Haley Marcos

Amanda Matthews

Pattijean McCahill

Carrie McCulloch

Dan Joseph McKean

Mr. Patrick Gene McLaughlin, BA

Han Meadway

Scott Meekhof

Jenna Mencarelli

Donna Messina

Beth Meyer-Kraff

Allyson Mills

Alyssa Morillo Scheidt

Mr. Kevin Michael Nelson

Maria Newhouse

Teresa Ann Newmarch, CFRE, MPA

Aubrey Norg

Deborah O’Donnell

Mr. Collin Ove Olsson

Jodi Overman, MS

MaryLee Pakieser

Jordan Palladino

Ms. Daniela Pena

Ms. Sheila Penrod

Colleen Perdok, BA, MPA

Kevin Peterson

Tim Pietryga

Cile Plumstead

Erin Poindexter

Stephanie Prall

Phil Pratt

Abigail Punt, BA

Jenelle Quinlan

Angie Quinn

Michelle Rabideau, CFRE

Ms. Christine Radtke,

Abby M. Reeg, CFRE, MA

Teresa Anne Reid, BA

Amy Reimann, CFRE

Mary A. Remenschneider

Ryan Robinet

Mary Robinson, MA

Monica Ruser

Jacob Sabourin

Ms. Susan Samaniego, CFRE, MA

Christina Scarpino

Gina Schulz

Mr. Jonathan Scouten

Elizabeth Semaan

Stephanie Sheler

Daryl J Sieplinga, CFRE

Navdeep Singh

Brad Smith

Megan Smith Jovanovic

Maggie Smitt

Stefanie Ann Snyder, BA, MPA

Emily Spranger

Ms. Nikki Statler

Mr. Chelle Steffens

Amy Stuursma

Melissa Summers

Mary Sumners

Kyle Szucs

Mr. Craig Thelen

Kori Leeanne Thompson, BS,

MBA

Jamie Tietz

Aaron Turner

Erin Van Egmond

Julia Van Fleet

Mr. Greg Vander Goot

Nick VanderLaan

Emily VanKleeck

Xavier Verna

Ms. Holly Visser

Libby Wahlstrom

Ms. Michelle Walk

Ms. Winni Walsh

Larry Warkoczeski

Claudine Weber

Dr. Katelin Webster

Rachel Webster

Lisa Wideman

Dustie Wiggins

Ellie Wilcox, MA

Sharon Willis

Mr. Steve Windom

Kristie Winslow

Mr. Robert John Woldhuis

Mr. Erik Wolenberg

Desiree Worthington

Clare Marie Worthington, MA

Lynn Yntema

Jane Zylstra

A message dedicated to those who are dedicated to community.

This National Philanthropy Day, LMCU wants to thank all our local heroes who selflessly work for — and with — nonprofits to help address community needs of all kinds. You inspire us to do the same, as we strive to take action that makes an impact in the places we all call home.

Harnessing the Power of Corporate Philanthropy

The Association of Fundraising Professionals West Michigan Chapter hosted an insightful discussion on the evolving landscape of corporate social responsibility (CSR) and philanthropy at National Philanthropy Day 2024, led by a panel of industry leaders who are shaping impactful community partnerships. Panelists explored what makes a successful partnership, shared their organizations’ approaches to corporate giving and offered valuable tips for nonprofits seeking to

MODERATOR PANELISTS

Crain’s Grand Rapids Business

DTE Energy Foundation and Corporate Citizenship

build lasting, meaningful relationships with businesses. Topics included aligning mission-driven strategies, engaging employees in community efforts, and fostering mutual trust with corporate partners. This dynamic conversation provided key insights into how businesses across sectors are making a difference through thoughtful and strategic philanthropy.

relations Lake Michigan Credit Union

Meet the 2024 Association of Fundraising Professionals West Michigan’s National Philanthropy Day Celebration Awardees

Outstanding Youth in Philanthropy

Brooklynn Schmuker

Rockford High School student and community volunteer

Brooklynn Schmuker is a senior at Rockford High School, where she serves as president of the Student Council and actively participates in numerous clubs, including National Honor Society (NHS), Interact and Humane Society Club, where she is co-president. She is also the vice president of the Baking Club and a passionate member of Students Demand Action and Women’s Awareness and Empowerment.

Brooklynn’s dedication to her community shines through her extensive volunteering efforts, which she has pursued for several years. She grew up in Rockford, Michigan, alongside her hardworking mother, brother and sister. Her passion for helping people and making connections in the community has been a constant source of inspiration for her.

In the future, Brooklynn hopes to attend Stanford University and major in pre-law. She is driven by her desire to make a significant impact on the communities she will be a part of and is committed to giving underrepresented individuals the voice and representation they deserve.

Outstanding Volunteer Fundraiser The Grateful Team Make-A-Wish West Michigan

The Grateful Team is a dedicated fundraising and community group supporting Make-A-Wish Michigan. Their primary project is the annual Wish-A-Mile Bike Tour, featuring 300-, 200- and 100-mile options for riders. This event is Make-A-Wish Michigan’s largest annual event! Formed in 2023, The Grateful Team started with 11 members and quickly grew to 37 members in 2024. Their unrelenting commitment to comradery and fun continues to inspire new members and, together, the group raised over $110,000 this year alone! United by a shared passion for granting life-changing wishes to children with critical illnesses, The Grateful Team models the power and joy of working together to make a difference in the community! Looking ahead, the team plans to expand their annual calendar of projects, recruit more members and continue to bring hope and confidence to children when they are needed most.

MICKEY CIOKAJLO executive editor

RODNEY COLE president

KIM KOEMAN global director, social innovation Steelcase

MATT COOK vice president of community

ANITA MEHTA director, social impact Stryker

• Cir C le t he Ater • Community Found Ation F or m uske G on County • e du CAtion d Ation o F Greenville • Family and Children s ervi C

ent County • Fulton s treet Farmers m arket • Fl At r iver o utre AC h m inistries

Geor G etown l ittle l e AG ue • Gild A’s Clu B , Gr A nd rA pids • Glen oA ks Community le G e • Grand r apids Community Foundation • Gr A nd t r Averse Children’s G A rden

Gr A nd t r Averse ConservAtion d istri C t • Gr A nd t r Averse r e G ion A l Community d Ation • hAB itAt F or h um A nity— k ent County • h a C kley p ubli C l ibrary • h oll

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verse

Emerging Nonprofit Development

Professional

Zoey Goehring Humane Society of West Michigan

Zoey Goehring was born and raised in Grand Rapids, graduating from Forest Hills Eastern High School in 2019. In her free time, she enjoys spending time with family and friends and taking walks with her beloved pup, Darby. Zoey has been involved with the Humane Society of West Michigan for most of her life, starting as a volunteer when she was just 10 years old. It was only natural for her to begin her career at HSWM, though she couldn’t have anticipated how fulfilling it would be.

Zoey started as an animal care technician, where she took pride in the day-to-day work HSWM was doing, not only for the animals but also for the community. She quickly found herself sharing the organization’s mission at offsite events, which led to her becoming the event coordinator, and eventually moving into her current role as corporate engagement coordinator. Now in her third year, Zoey is eager to see where the organization is headed. “As a relatively small nonprofit, it’s incredible to see the impact we’re able to make in our underserved community,” she says. Looking forward, Zoey envisions expanding to house more animals, launching a capital campaign and increasing HSWM’s presence in the community.

Keith Hopkins has worked in and with the nonprofit community for over 30 years. Keith’s career experience includes work in higher education and health care where he was employed in teaching, administration and fund development. Keith’s fundraising career in West Michigan began in 1997 with Monaghan Associates, a regional consulting firm that provided fund development services to nonprofit organizations throughout the Midwest. In 2007, he launched his own consulting practice. Keith has worked with nonprofit partners on nearly 350 campaign efforts, helping to raise over $700 million.

His experience has provided Keith with vast exposure to a wide variety of nonprofit organizations and the funding challenges they face. He has worked with churches, colleges, athletic organizations, libraries, hospitals, social service agencies, faithbased organizations, camps, arts organizations, educational entities, museums and more.

He is active in his church, a graduate of Leadership Grand Rapids, and served as board chair and vice chair of the West Michigan Chapter of the Association of Fundraising Professionals. He is also a past board member of the Thornapple Valley Baseball League and was an active coach in youth sports for many years. Keith has attended numerous workshops and conferences, including courses at the University of Indiana-Purdue’s School of Fundraising. He holds degrees from Hope College and Ohio University.

Excellence in Fundraising Dégagé Ministries

Dégagé Ministries is a faith-based nonprofit dedicated to reflecting the love of Christ by fostering dignity and respect for individuals experiencing homelessness and poverty in Grand Rapids. Serving over 1,000 unique individuals annually, Dégagé provides essential services such as meals, showers, haircuts, overnight shelter for women, case management, housing and employment support, health care referrals, and ID services.

In 2022, Dégagé surpassed its capital campaign goal, raising more than $7.3 million to renovate its shelter, adding classrooms, showers and a second kitchen for their social enterprise bakery. In 2024, the organization launched a groundbreaking transitional housing pilot program for 25 women with complex needs, including severe mental health and substance use disorders. Through partnerships with Trinity Health and Catherine’s Healthcare, the program provides onsite mental and physical health care and dedicated case management. As of September 2024, all participants remain housed, with significant reductions in emergency services, and many women are now pursuing personal goals such as GED completion and family reunification.

Distinguished Philanthropist

Leslie Brown Metal Flow Corporation

Outstanding Corporation

Haworth Inc.

Haworth, founded in a schoolteacher’s garage in Holland, Michigan, in 1948, has grown into a global leader in designdriven workplace solutions, with $2.6 billion in global sales and 8,000 employees in 2023. Despite its growth, the family-owned company remains deeply committed to community well-being, a value instilled by Chairman Emeritus Dick Haworth in 1975.

Through its corporate giving program, Haworth Helps— established in 2021—the company partners with nonprofits to support education, health and overall well-being. Haworth also encourages volunteerism, providing 22,000 paid volunteer hours annually to empower employees and strengthen communities.

Organizations that benefit from Haworth Helps’ generosity include the Greater Ottawa County United Way, Children’s Advocacy Center, Boys & Girls Club of Greater Holland, Junior Achievement of the Michigan Great Lakes, Outdoor Discovery Network and Lakeshore Habitat for Humanity.

Leslie Brown is the owner and chairperson of Metal Flow Corporation, a leader in crafting high-volume, technically sophisticated custom metal components, primarily for the automotive industry. Celebrating 46 years in business, Metal Flow has thrived under Leslie’s leadership, thanks to the dedication of its talented team. Leslie attended both Miami University and Michigan State University, and grew up moving across the Midwest as the daughter of a US Steel executive. She now resides in Holland, Michigan, with her three children. Driven by the belief that “to whom much is given, much is expected,” Leslie and Metal Flow are committed to supporting a variety of initiatives, with a focus on education, family wellbeing, individuals with special needs and health care. Her philanthropic leadership has made a lasting impact on both her community and her industry.

President’s Award Hopkins Fundraising Consulting

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WHAT WE DO

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research.

Our Vision: A world without Alzheimer’s and all other dementia.

Our Mission: The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia—by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

We work on a national and local level to provide care and support for all those affected by Alzheimer’s and other dementias.

As the largest nonprofit funder of Alzheimer’s research, the Association is committed to advancing vital research toward methods of treatment, prevention and, ultimately, a cure.

The Association is also the leading voice for Alzheimer’s disease advocacy, fighting for critical Alzheimer’s research and care initiatives at the state and federal levels.

HOW YOU CAN HELP

VISIT: Check out alz.org/gmc or visit our Grand Rapids office for more information.

EXPLORE: Everyone can help in the fight to end Alzheimer’s. Join the cause by staying informed, donating or becoming an advocate for those with Alzheimer’s disease, along with their families.

JOIN: Join us in the fight to end Alzheimer’s. Our signature events occur in communities across the nation. We also offer a variety of in-person and virtual events, including support groups, education programs, conferences, galas and more.

HELP OTHERS: Volunteers are at the heart of the Alzheimer’s Association’s work. Opportunities include increasing the education and awareness of the disease within the community, leading support groups, helping plan the Walk to End Alzheimer’s and more. Visit alz.org/volunteer to learn more.

DONATE: Held annually in 22 communities in Michigan— including Grand Rapids—the Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support and research.

SHARE: Share your story. Some of the most important work of the Alzheimer’s Association is advocating for public policies that increase critical research funding and support all of those affected by Alzheimer’s and dementia.

LEADERSHIP

EVENTS & FUNDRAISING

Claire Fisher West Michigan programs services director

Erin Muehlenkamp Grand Rapids development manager

Jamie Schneider donor engagement manager

Melanie Baird vice president of programs

Greg Bird public policy director

Kathryn Ribant Payne communications director

EXECUTIVE COMMITTEE:

Bruno Giordani

Maureen Mickus

Jimmie Plaskey

Katey Price

Enthusiastic participants join the Walk to End Alzheimer’s in Grand Rapids every year, as they raise money for Alzheimer’s care, support and research.

The annual Walk to End Alzheimer’s in Grand Rapids supports Alzheimer’s research, care and support.

RUSSELL KNOPP board chair

JENNIFER LEPARD president and CEO