CRAINSCLEVELAND.COM I DECEMBER 18, 2023
BREWING AMBITION Inside The Brew Kettle’s plans to build the biggest craft beer enterprise in Ohio
By Jeremy Nobile
Amid an increasingly competitive, maturing market for craft beer, the lead owner of The Brew Kettle has drafted ambitious plans to refresh the 28-year-old business and grow it into the most expansive and diversified craft enterprise in the state.
“My goal is to create a house of brands,” said Bryan Weber, Brew Kettle’s president and majority owner. “When you have a house of brands and don’t sell out, you don’t lose your customer base or the respect of the industry.” This portfolio of brands is one of several key pieces in Weber’s formula for building The Brew
Kettle into the preeminent craft concern in Ohio. The sweeping plans to achieve this include: an improved approach to beer production and distribution; more Brew Kettle locations; an M&A strategy for rolling up those other craft brands; a company rebrand; construction of a new and improved manufac-
turing facility with its own taproom and restaurant—making for a potentially sprawling complex Weber compares to the Fat Head’s Brewery mothership off I-71 in Middleburg Heights; and the placement of some new executives to help execute the vision. See BREW KETTLE on Page 27
Brew Kettle executives (from left) CEO Evan Schumann, Chief Revenue Officer Marisa Sergi-Schumann and President Bryan Weber are working to refresh, grow and expand the 28-year-old craft brewery. | GUS CHAN
Brew Kettle’s strategy for growth and future success. PAGE 26
Museum of Illusions coming to downtown
Insurance hikes hit commercial property
Global brand signs lease in historic May Co. building
Catastrophe costs spur carriers to raise rates
By Michelle Jarboe
A mind-bending museum plans to set up shop in downtown Cleveland next year, on the first floor of the historic May Co. building just off Public Square. The Museum of Illusions has signed a 9,000-square-foot lease on the Euclid Avenue side of the
May. It’s the first retail deal that Bedrock, the real estate arm of Detroit-based billionaire Dan Gilbert’s Rock family of companies, has lined up since buying the building for an apartment revamp in late 2017. “We’re trying to create fun, vibrant places in our downtown areas, both in Detroit and Cleveland,” said Jason Russell, See MUSEUM on Page 28
By Stan Bullard
The Museum of Illusions includes rooms like a vortex tunnel that creates the sensation of movement. | MUSEUM OF ILLUSIONS
A new hot topic is circulating among Northeast Ohio owners and managers of commercial properties, from garden apartments to office towers. Tom Charek, president of the National Association of Industrial and Office Properties (NAIOP)
TRAVEL AAA projects 2023 to be the busiest year-end travel season since the agency began tracking data, with 115.2 million taking a trip. PAGE 4
REAL ESTATE As Ohio’s population growth slows, so does construction of new houses. In the past year, the state grew its housing stock by just 0.5%. PAGE 25
trade group of Northern Ohio, said, “Whenever we’re together we talk about both rising interest rates and insurance rates. Insurance and how you are handling it is part of almost every conversation now.” The situation is such that even owners of commercial properties in the Cleveland and Akron areas are watching for how See INSURANCE on Page 25
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